From Likes to Profits: How Indian Entrepreneurs are Mastering Social Media Sales Strategies
From Likes to Profits: How Indian Entrepreneurs are Mastering Social Media Sales Strategies

India’s dynamic entrepreneurial ecosystem has undergone a remarkable transformation as the mindset of hardworking entrepreneurs shifts from merely contributing towards maximizing profits to employing innovative social media marketing strategies. By 2022, India boasts a staggering 448 million social media users, a number that is projected to exceed 500 million by 2025. According to sources, this massive growth in digital connectivity has become a compelling factor for new entrepreneurs who, not only specializing in online activity content but tangible digital communication, have also mastered the art of turning it into money.

From the vibrant streets of Delhi to the bustling industrial areas of Bengaluru, this article delves into the business minds of clever Indians. These forward-thinking individuals have successfully harnessed the power of social media, reshaping traditional business models and establishing a unique footprint in a fiercely competitive market. As we absorb their story, we unravel the ongoing narrative of 19th-century labor.

Growing Fraction of Social Media Marketing in India

Forget tea shops and boutiques; India’s shopping scene is going digital! Social media marketing is exploding, fueled by a 54 percent internet penetration rate and the fastest-growing smartphone market in the world. With 270 million users glued to their screens, local platforms like Meeshow and Spark give the giants a run for their money. Throw in the power of influencers – 77 percent of Indians trust their recommendations – and you have a recipe for a retail revolution. From regional-style sarees to handmade chai kits, brands weave lifestyle stories that sell, captivate, and swipe at the same time.

How to Master the Art of Social Marketing

Today's savvy entrepreneurs are garnering millions of "likes" in the art of social marketing.

  • Spicy Stuff: Think mouth-watering food demos, insightful local fashion tips, and interactive Q&As that tap into your audience’s appetite. 80 percent of Indians engage with relevant content.
  • Understanding the Market: Go beyond still photos! 46 percent of Indians make purchases while watching a live stream, so showcase your products in action, answer questions in real-time, and turn shopping into a virtual celebration.
  • Influencer Chai Parties: Partner with local social stars who inspire your niche. Their recommendations carry the weight of trusted "auntie" advice, influencing 77 percent of Indian consumers.
  • Ultra-Local Haats: Dining for everyone! Tailor your offerings to regional tastes and celebrations. From Kerala handmade sarees to Rajasthani spices, celebrate the diversity of India and watch the benefits dance.
  • Customer Service with a "Hello": Treat every "like" like your digital tavern guests. Respond promptly, answer questions cheerfully, and provide seamless customer service. 64 percent of people in India switch brands due to poor online experiences, so make them feel like family!


Content King (and Queen): 80 percent of Indians engage with relevant content, so make it come alive like your Holi! Embrace the available market: 46 percent buy after a live stream, so showcase your products in action and turn shopping into a virtual fair! Find your local influencers: They are the trusted "aunties" of the digital world, influencing 77 percent of Indian consumers. Partner with the right ones and watch your brand sizzle! The ultra-local is ultra-powerful: from saris to perfumes, it caters to regional tastes and celebrations. India’s diversity is your goldmine! Customer Service with a "Hello": Treat every interaction like a hot cup of tea. 64 percent of people switch brands for a negative experience online, so make them feel like family! Remember that India’s social selling revolution has just begun. Grab your apron, stir up some fun, and watch your business rise like a fragrant dosa on a Sunday morning!


About the Author

Gaurav Bhagat, Managing Director, Consortium Gifts

Gaurav Bhagat, Managing Director, Consortium Gifts
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Most of Our Products are Built in India: Puneet Chandok of Microsoft India
Most of Our Products are Built in India: Puneet Chandok of Microsoft India

In a spirited discussion on AI and the retail industry, Puneet Chandok, President of Microsoft India and South Asia delved deeply into India's role in transforming the world through Artificial Intelligence and technology enablement. He discussed Microsoft's commitment to India, not only in training Indian talent but also in leveraging it.

On Monday, Prime Minister Narendra Modi had praised the Tech Entrepreneurs Association of Mumbai (TEAM) for hosting Mumbai Tech Week and their ongoing involvement in building tech startups in the country. During a panel discussion with Haptik CEO Aakrit Vaish at Mumbai Tech Week, Puneet Chandok, President of Microsoft India and South Asia, emphasized the transformative impact AI could have on various aspects of daily life.

Chandok stated, “When we look at India through the lens of demand, supply, and impact, there is no other market like India today. There are 7,000 listed companies in India and one hundred thousand startups. Many startups are in Maharashtra, and one hundred new startups are emerging in India every day. India is the largest SMB market globally, making it one of the most exciting markets today.”

He further added, “When we look at the supply lens and examine Microsoft's data, one out of four projects on AI in GitHub today is run out of India. Every sixth AI researcher in the world is from India. In the next ten years, 25 percent of the global workforce will come from India, meaning every fourth worker in the world will be from India.”

Discussing the growing influence and power of Artificial Intelligence, Chandok mentioned, “Last night, my 12-year-old daughter was creating text-to-video, and she told me that AI will change her life. She is an artist; she draws and paints. This also indicates how the younger generation perceives AI.”

Expanding on this, Chandok continued, “People will stop searching and instead have conversations. I have stopped searching myself; in fact, I was conversing with my Copilot to understand what is happening at the event and what I should speak about. We have shifted from searching to genuine conversations. This is not just chat drama anymore. These are sophisticated engines providing reasoning within.”

Regarding his personal perspective, Chandok remarked, “People say AI is overhyped, but I think it's not hyped enough. The next generation, which will use this in the next few years, will have much higher expectations of what technology can do for them. So, how you build it for that generation, how you build it for that future, will be really interesting to see."

Chandok also emphasized that those who do not embrace AI, risk falling behind in the rapidly evolving technological landscape. He encouraged Indian developers to seize the "lifetime opportunity" to become unstoppable by learning to use and deploy AI effectively.

He concluded, “If you are not learning AI, you are falling behind. I myself spend 30 minutes a day to learn more about AI. Technology is changing every day, and it has been 15 months since ChatGPT was launched. The speed of technology diffusion is unlike anything I have seen in my life, and it is advancing very rapidly. My call to action for everyone is to find a way to learn, otherwise, we will all fall behind.”


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