The Union Budget 2024 announced by India’s Finance Minister Nirmala Sitharaman has introduced a series of measures poised to energize the mobile…
In the ever-evolving landscape of online shopping, the traditional dominance of metros and Tier I cities is undergoing a transformation. While…
With the onset of the festive season, more than 2 out of 5 consumers across the country have expressed their intent to shop online from Direct-to-…
Disruptions often act as catalysts for business transformation, a case in point is the COVID-19 pandemic brought in an exponential rise in digital…
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22 February 2026, Raddison Blue , Andheri EastMaster Franchise Conclave
22 February 2026, Hyatt Regency 365, Anna SalaiFranchise & Investment Conclave
The e-commerce industry in India is on an unprecedented growth trajectory with the sector witnessing the emergence of several new players and a boom…
Have you ever thought what makes, or for that matter, breaks a brand? Is it branding, marketing strategy, investments, distribution or something…
Evolution is now in the DNA of retail/ eRetail industry. Every now and then we see something new happening in the industry as being an old-school is…
A-kart, B-kart, C-kart… and the list goes on and on. Has ‘kart’ become the new generic online brand in India?
It all started with the inception of…
Indian eCommerce giant, Flipkart, has recently come up with a comprehensive in-depth analysis onthe shopping behaviour of Indian consumers. Named #…
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