From Likes to Profits: How Indian Entrepreneurs are Mastering Social Media Sales Strategies
India’s dynamic entrepreneurial ecosystem has undergone a remarkable transformation as the mindset of hardworking entrepreneurs shifts from merely…
How Do Brands Need to Evolve Their Strategies to Stay Relevant
Staying relevant has become a key success factor for brands to connect with their audience. It is the very essence of continuous thinking as to what…
How D2C Beauty Brands are Planning their Marketing Strategy to Promote their Products in a Competitive Market
Evolution in technology and the onset of the pandemic have shifted commerce from brick-and-mortar to online. As a result, consumers are now driving…
How Diversified Marketing Strategy will Drive Growth in 2022
Fast-moving consumer goods (FMCGs) enjoy a special seat in Indian markets. It’s India’s fourth-largest sector, with household and personal-care goods…
Explore Upcoming Events And New Age Agendas
  • Influencer Awards 2024
    29 Nov 2024, JIO WORLD CONVENTION CENTRE, MUMBAI

    The Influencer Awards is a platform that aims to connect influencers with brands, PR agencies, micro-influencers, and content creators. It offers a space for collaboration and recognition, where influencers and brands can come together to create compelling campaigns and expand their reach.

  • LABELS AWARDS 2024
    29 Nov 2024, JIO WORLD CONVENTION CENTRE, MUMBAI

    In an era of rapid evolution and innovation, the concept of brand licensing has taken on renewed significance as a powerful strategy for growth and market expansion.

  • Franchise India 2024 Mumbai
    29-30 NOV 2024, Jio World Convention Centre, BKC, Mumbai

    The focus of the 2024 event is to get the best of Brands and Business Investors and for brands to get business done by meeting new partners, building advanced business relationships, and gaining new Business insights to help them make bold choices in the year ahead.

  • IReC 2024
    29-30 Nov 2024, Jio World Convention Centre, BKC, Mumbai

    Embark on a transformative journey at the highly anticipated IReC X Labels 2024 event, where the pillars of retail, eCommerce, and licensing converge to shape the future of India's dynamic industry landscape.

  • Restaurant Awards Hyderabad
    12 DECEMBER 2024, Hotel Trident, Hyderabad

    Restaurant Awards 2024 is the top honour bestowed upon the greatest in the industry who have tirelessly dedicated their lives walking an extra mile to raise the bar of the Food & Beverage Sector.

  • Successpreneur Awards Hyderabad
    12 DECEMBER 2024, Hotel Trident, Hyderabad

    The Successpreneur Awards honor the exceptional achievements of Small and Medium-Sized Enterprises (SMEs) across the nation. This prestigious award ceremony celebrates the tireless efforts, innovation, and growth of businesses that drive India's economic progress.

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Rethinking Omnichannel Marketing Strategy in 2021
In today's time, it is easy to stay connected with each other. There are not one but several ways by which you can reach out to someone if you wish…
Why Personalization is the Way Forward for Retailers to Succeed
In this whole world of opportunities, marketers have realized that the future of marketing lies in ‘personalization’. Nowadays, customers are…
How is the Marketing Strategy for D2C Brands Different from Traditional Brands
Direct to Consumer (D2C) brands interact directly with the consumers without having to go through middlemen, sellers, wholesalers, etc. They rely on…
How Fashion Retail Brands Can Innovate Their Marketing Strategies To Navigate Through Second Covid Wave?
Most professionals in the fashion industry are currently focusing on changing the strategies to suit crisis management and contingency planning.…
How Malls are Changing Their Marketing Strategies Amid Pandemic??
Transformation, evolution, transition, upgradation, all these words can be rightly used, to sum up, the year 2020 in terms of Indian businesses and…