How Do Brands Need to Evolve Their Strategies to Stay Relevant
Staying relevant has become a key success factor for brands to connect with their audience. It is the very essence of continuous thinking as to what…
How D2C Beauty Brands are Planning their Marketing Strategy to Promote their Products in a Competitive Market
Evolution in technology and the onset of the pandemic have shifted commerce from brick-and-mortar to online. As a result, consumers are now driving…
How Diversified Marketing Strategy will Drive Growth in 2022
Fast-moving consumer goods (FMCGs) enjoy a special seat in Indian markets. It’s India’s fourth-largest sector, with household and personal-care goods…
Rethinking Omnichannel Marketing Strategy in 2021
In today's time, it is easy to stay connected with each other. There are not one but several ways by which you can reach out to someone if you wish…
Explore Upcoming Events And New Age Agendas
19 Nov to 20 Nov - JIO World Convention Centre, Mumbai
The focus of the 2023 event is to get the best of Brands and Business Investors and for brands to get business done by meeting new partners, building advanced business relationships, and gaining new Business insights to help them make bold choices in the year ahead.
19 Nov to 20 Nov - JIO World Convention Centre, Mumbai
World Franchise Forum will bring together the smartest futurists and franchise leaders from all over the world to explore the impact of current and future trends in franchising business, government, technology and society.
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Why Personalization is the Way Forward for Retailers to Succeed
In this whole world of opportunities, marketers have realized that the future of marketing lies in ‘personalization’. Nowadays, customers are…
How is the Marketing Strategy for D2C Brands Different from Traditional Brands
Direct to Consumer (D2C) brands interact directly with the consumers without having to go through middlemen, sellers, wholesalers, etc. They rely on…
How Fashion Retail Brands Can Innovate Their Marketing Strategies To Navigate Through Second Covid Wave?
Most professionals in the fashion industry are currently focusing on changing the strategies to suit crisis management and contingency planning.…
How Malls are Changing Their Marketing Strategies Amid Pandemic??
Transformation, evolution, transition, upgradation, all these words can be rightly used, to sum up, the year 2020 in terms of Indian businesses and…