How D2C Beauty Brands are Planning their Marketing Strategy to Promote their Products in a Competitive Market
Evolution in technology and the onset of the pandemic have shifted commerce from brick-and-mortar to online. As a result, consumers are now driving…
How Diversified Marketing Strategy will Drive Growth in 2022
Fast-moving consumer goods (FMCGs) enjoy a special seat in Indian markets. It’s India’s fourth-largest sector, with household and personal-care goods…
Rethinking Omnichannel Marketing Strategy in 2021
In today's time, it is easy to stay connected with each other. There are not one but several ways by which you can reach out to someone if you wish…
Why Personalization is the Way Forward for Retailers to Succeed
In this whole world of opportunities, marketers have realized that the future of marketing lies in ‘personalization’. Nowadays, customers are…
Explore Upcoming Events And New Age Agendas
13 Mar to 14 Mar - HOTEL HILTON, BENGALURU
There is a new web/internet which is radically changing how we invest, interact, live and work. Besides upending the way people manage their finances, Web 3.0 is also stimulating brands and entrepreneurs to innovate for both the physical and virtual worlds.
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How is the Marketing Strategy for D2C Brands Different from Traditional Brands
Direct to Consumer (D2C) brands interact directly with the consumers without having to go through middlemen, sellers, wholesalers, etc. They rely on…
How Fashion Retail Brands Can Innovate Their Marketing Strategies To Navigate Through Second Covid Wave?
Most professionals in the fashion industry are currently focusing on changing the strategies to suit crisis management and contingency planning.…
How Malls are Changing Their Marketing Strategies Amid Pandemic??
Transformation, evolution, transition, upgradation, all these words can be rightly used, to sum up, the year 2020 in terms of Indian businesses and…