TikTok has become one of the most powerful platforms for businesses in India. In 2025, its role will only grow bigger. Retailers now have a chance to…
I would like to narrate an incident that happened in my friend’s company. They introduced a consumer offer, ‘get a free bucket with every purchase’.…
India’s dynamic entrepreneurial ecosystem has undergone a remarkable transformation as the mindset of hardworking entrepreneurs shifts from merely…
Staying relevant has become a key success factor for brands to connect with their audience. It is the very essence of continuous thinking as to what…
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22 February 2026, Raddison Blue , Andheri EastMaster Franchise Conclave
22 February 2026, Hyatt Regency 365, Anna SalaiFranchise & Investment Conclave
Evolution in technology and the onset of the pandemic have shifted commerce from brick-and-mortar to online. As a result, consumers are now driving…
Fast-moving consumer goods (FMCGs) enjoy a special seat in Indian markets. It’s India’s fourth-largest sector, with household and personal-care goods…
In today's time, it is easy to stay connected with each other. There are not one but several ways by which you can reach out to someone if you wish…
In this whole world of opportunities, marketers have realized that the future of marketing lies in ‘personalization’. Nowadays, customers are…
Direct to Consumer (D2C) brands interact directly with the consumers without having to go through middlemen, sellers, wholesalers, etc. They rely on…
Most professionals in the fashion industry are currently focusing on changing the strategies to suit crisis management and contingency planning.…
Transformation, evolution, transition, upgradation, all these words can be rightly used, to sum up, the year 2020 in terms of Indian businesses and…
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