From Likes to Profits: How Indian Entrepreneurs are Mastering Social Media Sales Strategies
India’s dynamic entrepreneurial ecosystem has undergone a remarkable transformation as the mindset of hardworking entrepreneurs shifts from merely…
How Do Brands Need to Evolve Their Strategies to Stay Relevant
Staying relevant has become a key success factor for brands to connect with their audience. It is the very essence of continuous thinking as to what…
How D2C Beauty Brands are Planning their Marketing Strategy to Promote their Products in a Competitive Market
Evolution in technology and the onset of the pandemic have shifted commerce from brick-and-mortar to online. As a result, consumers are now driving…
How Diversified Marketing Strategy will Drive Growth in 2022
Fast-moving consumer goods (FMCGs) enjoy a special seat in Indian markets. It’s India’s fourth-largest sector, with household and personal-care goods…
Explore Upcoming Events And New Age Agendas
  • IReC 2024
    29-30 Apr, Hotel Sheraton Grand, Bengaluru

    Launched in 2014, the Industry of Retail & eCommerce Summit has seen many years of growth, evolution and transition.

  • D2C INDIA 2024
    29-30 Apr, Hotel Sheraton Grand, Bengaluru

    Setting in Motion the New Commerce Revolution as the biggest and widest D2C community will gather in 2024.

  • Franchise India 2024 Delhi
    18-19 May, (IICC) India International Convention and Expo Centre, Delhi, India

    Meet 500+ franchisors across diverse industries, network with 40,000+ verified buyers, and gain insights from the startup community.

  • India EV Show
    29-30 June, Hall No. 3, Chennai Trade Centre, Chennai

    The INDIA EV SHOW's 4th edition is a Premier Show & Exhibition, sparking innovation and forging connections between emerging Startups and established heavyweights in the electric mobility arena.

  • FROEXPO Chennai
    29-30 June, Hall No. 2, Chennai Trade Centre, Chennai

    India’s premier and most trusted Business & Tradeshow is back in Chennai to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

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Rethinking Omnichannel Marketing Strategy in 2021
In today's time, it is easy to stay connected with each other. There are not one but several ways by which you can reach out to someone if you wish…
Why Personalization is the Way Forward for Retailers to Succeed
In this whole world of opportunities, marketers have realized that the future of marketing lies in ‘personalization’. Nowadays, customers are…
How is the Marketing Strategy for D2C Brands Different from Traditional Brands
Direct to Consumer (D2C) brands interact directly with the consumers without having to go through middlemen, sellers, wholesalers, etc. They rely on…
How Fashion Retail Brands Can Innovate Their Marketing Strategies To Navigate Through Second Covid Wave?
Most professionals in the fashion industry are currently focusing on changing the strategies to suit crisis management and contingency planning.…
How Malls are Changing Their Marketing Strategies Amid Pandemic??
Transformation, evolution, transition, upgradation, all these words can be rightly used, to sum up, the year 2020 in terms of Indian businesses and…