Why WOW Skin Science is Betting Big on the Offline Retail Market
Launched in 2015, the direct-to-consumer (D2C) company WOW Skin Science is making a name for itself in the beauty and personal care space. The brand…
{D2C 100} WOW Skin Science: Natural Skincare
WOW Skin Science is a direct-to-consumer (D2C) brand focusing on the beauty and wellness market. The brand offers skin care, hair care, body care,…
Why Pure Sense is Betting Big on Food Like Skincare
Pure Sense, a personal care brand that offers a range of Skincare, Mood Elevating Fragrances, and Bath & Body products, believes beauty is deeply…
80 pc Women Eyeing Skincare Products for Protection against Blue Light
Pilgrim, a homegrown D2C beauty & personal care brand that offers native beauty traditions from around the world at the doorstep of consumers,…
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How Skincare and Related Brands Are Taking a 180-Degree Turn
For the longest time, beauty and skincare have been continuously associated with a lighter complexion or a smooth texture that is acne and spot-free…
Evolving Trends in the Beauty Industry
As the beauty industry grows, so does the beauty industry’s influence over our culture. According to a study by beauty influencer makeup artist, Mark…
The Growth of Skincare Market in India and the Rise of Informed Indian Customers
The beauty and skincare industry is one of the most complex industries with diverse customer tastes and needs. The last year introduced or…
How Korean Beauty Brands are Creating a Wave in Indian Skincare Industry
For generations, Koreans have been associated with skincare. They are recognized across the world for their ageless charm, glass skin, and near-…
Kiehl's India's E-Boutique & Naturally Derived Product Range Giving New Meaning to Pandemic Skincare Routine
One word to describe the past year and the changes it brought to the lives of people: unprecedented and unimaginable. The pandemic caused by Covid-19…
Why International Brands are Preferred over Homegrown Brands for Skincare Needs in India
Over the past few years, international brands have become significant contributors to the Indian market. Owing to a ‘globalized lifestyle’, the…
Men's grooming becomes a hot biz opportunity
The male grooming industry is expected to grow at a CAGR of 45 per cent to touch Rs 35,000 crore in the next three years, as per an Assocham report…