How TRYB is Disrupting Innerwear Industry with its Unique Combination of Fashion and Functionality
How TRYB is Disrupting Innerwear Industry with its Unique Combination of Fashion and Functionality

TRYB, a first-of-its-kind sports innerwear brand in India, was specifically launched for the everyday athlete. The products offered by the brand are best suited for anyone leading an active lifestyle. 

The brand is known for its sports-specific innerwear with the highest spandex content as compared to any other brand in the country. The products have unique fabric blends (Nylon Spandex, Kooltex Spandex) - 36TX stretch, allowing the wearer to stretch to their maximum capacity without any hindrance. It also has the DRYTEK feature - quick-drying fabric quality allowing the wearer to stay dry even during their most intense workout.

“We at TRYB have combined fashion and functionality. The idea came about after noticing international athletes making embarrassing adjustments to their innerwear on the global stage. This is a need not many people know they had. We are here to disrupt the market by introducing garments made with the highest quality standards, ideal fabric blends, and superior packaging,” asserted the founders Sridharan Jayabal and Vikranth Reddy.

Currently, consumers can choose from options like Activ Briefs, Activ Squarecut, Activ H-Trunk, Pro Short boxer, Pro Squarecut, and Pro Compression. “We have plans to expand our product portfolio in 2023 with the addition of 3 more products in a wide assortment of colors”, informed Reddy.

Currently, TRYB is trying to reach its target audience through social media and micro-influencer marketing. Additionally, the brand is available across all the major marketplaces such as (Amazon, Flipkart, Snapdeal, Tata CLIQ, and Jiomart.

Expanding the customer base has been a fun and challenging experience. “We have carved a niche in the market and created our TRYB. Our products are introduced at one-third of the price of its international competitors, and this was an intentional move as we are a D2C brand and we offer all the savings back to the customers,” Reddy said.

Betting Big on Sustainability

As a safe and sustainable brand, TRYB doesn’t use any plastic in its packaging, and its packaging is reusable. 

“Along with this, our products are long-lasting and durable hence generating fewer repeat purchases and less waste on Earth. Underwear usage is like that of a toothbrush. Users don’t know when to replace them and we are here for that very purpose to educate the Indian market on the need for innerwear that moves along with your body without causing any hindrance in movement. TRYB was born ready to walk the talk – challenging norms and shinning compromise,” informed Jayabal.

Combining Technology with Quality

The brand swears by its product quality as the materials used in manufacturing are specially engineered to impart a unique fiber profile. The moisture management property is inherent in the fiber leading to a long-lasting performance of the product. R|Elan™ Kooltex has been specially engineered to encourage physical activities and enhance performance which happens due to its rapid moisture management process wherein the sweat is absorbed and wicked rapidly to the fabric’s outer surface and gets dispersed over a large surface area to speed up evaporation. 

The rapid 3-step moisture removal transports sweat to fabric’s outer surface and spreads sweat over a larger area which helps it getting evaporated swiftly keeping the fabric cool and dry. Due to the enhanced comfort fabric becomes more breathable and comfortable to wear even during intense physical activities.

“It’s imperative for the men of today to understand what comfort means to them and we as a brand are determined to create a viable and marketable solution for men engaged in sports and athletics,” asserted Reddy.

Future Plans

Currently, TRYB is bootstrapped and is looking forward to a YOY growth of 350 percent. 

“We are looking forward to launching the latest line ‘New York Collection’ by February 2023 and we are also in the R&D phase for introducing a women’s sports innerwear line in the future,” they concluded.

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