TRYB, a first-of-its-kind sports innerwear brand in India, was specifically launched for the everyday athlete. The products offered by the brand are best suited for anyone leading an active lifestyle.
The brand is known for its sports-specific innerwear with the highest spandex content as compared to any other brand in the country. The products have unique fabric blends (Nylon Spandex, Kooltex Spandex) - 36TX stretch, allowing the wearer to stretch to their maximum capacity without any hindrance. It also has the DRYTEK feature - quick-drying fabric quality allowing the wearer to stay dry even during their most intense workout.
“We at TRYB have combined fashion and functionality. The idea came about after noticing international athletes making embarrassing adjustments to their innerwear on the global stage. This is a need not many people know they had. We are here to disrupt the market by introducing garments made with the highest quality standards, ideal fabric blends, and superior packaging,” asserted the founders Sridharan Jayabal and Vikranth Reddy.
Currently, consumers can choose from options like Activ Briefs, Activ Squarecut, Activ H-Trunk, Pro Short boxer, Pro Squarecut, and Pro Compression. “We have plans to expand our product portfolio in 2023 with the addition of 3 more products in a wide assortment of colors”, informed Reddy.
Currently, TRYB is trying to reach its target audience through social media and micro-influencer marketing. Additionally, the brand is available across all the major marketplaces such as (Amazon, Flipkart, Snapdeal, Tata CLIQ, and Jiomart.
Expanding the customer base has been a fun and challenging experience. “We have carved a niche in the market and created our TRYB. Our products are introduced at one-third of the price of its international competitors, and this was an intentional move as we are a D2C brand and we offer all the savings back to the customers,” Reddy said.
Betting Big on Sustainability
As a safe and sustainable brand, TRYB doesn’t use any plastic in its packaging, and its packaging is reusable.
“Along with this, our products are long-lasting and durable hence generating fewer repeat purchases and less waste on Earth. Underwear usage is like that of a toothbrush. Users don’t know when to replace them and we are here for that very purpose to educate the Indian market on the need for innerwear that moves along with your body without causing any hindrance in movement. TRYB was born ready to walk the talk – challenging norms and shinning compromise,” informed Jayabal.
Combining Technology with Quality
The brand swears by its product quality as the materials used in manufacturing are specially engineered to impart a unique fiber profile. The moisture management property is inherent in the fiber leading to a long-lasting performance of the product. R|Elan™ Kooltex has been specially engineered to encourage physical activities and enhance performance which happens due to its rapid moisture management process wherein the sweat is absorbed and wicked rapidly to the fabric’s outer surface and gets dispersed over a large surface area to speed up evaporation.
The rapid 3-step moisture removal transports sweat to fabric’s outer surface and spreads sweat over a larger area which helps it getting evaporated swiftly keeping the fabric cool and dry. Due to the enhanced comfort fabric becomes more breathable and comfortable to wear even during intense physical activities.
“It’s imperative for the men of today to understand what comfort means to them and we as a brand are determined to create a viable and marketable solution for men engaged in sports and athletics,” asserted Reddy.
Currently, TRYB is bootstrapped and is looking forward to a YOY growth of 350 percent.
“We are looking forward to launching the latest line ‘New York Collection’ by February 2023 and we are also in the R&D phase for introducing a women’s sports innerwear line in the future,” they concluded.
The fashion industry is in the midst of a digital revolution, with technology weaving its way into every aspect of retail, from design and production to marketing and customer experience. As we step into 2024, the pace of innovation continues to accelerate, presenting exciting opportunities for both established brands and emerging players. To stay ahead of the curve, understanding the key technology trends reshaping fashion retail is crucial.
This article dives deep into the top 15 trends that will have a significant impact in the coming year, providing insights and examples to help you leverage them for success. Whether you're a fashion designer, retailer, or simply an avid consumer, buckle up for a journey into the future of fashion.
Gone are the days of static images and basic product descriptions. Consumers crave engaging and interactive experiences, and technology is delivering. Here are the key drivers:
One-size-fits-all is a relic of the past. Consumers expect personalized experiences, and technology is making it possible:
Livestream shopping blends entertainment and real-time commerce, allowing brands to connect with audiences directly and generate instant sales. Expect to see:
The lines between physical and digital retail are blurring. Here's how:
Consumers are increasingly conscious of the environmental impact of fashion. Technology is helping brands become more sustainable:
Voice assistants like Alexa and Google Assistant are changing how we interact with technology, and fashion is no exception. Expect to see:
AI is automating tasks and boosting efficiency across the fashion value chain:
Social media platforms are evolving into powerful shopping destinations:
The metaverse, a virtual world where people can interact, shop, and socialize, is still in its early stages, but fashion brands are already experimenting.
Data is king, and fashion brands are leveraging it to gain insights and make informed decisions:
Robots are taking over repetitive tasks in warehouses and factories, improving efficiency and accuracy:
Brands are building stronger relationships with customers by fostering a sense of community and co-creation:
As technology advancements create new opportunities, cybersecurity threats also evolve. Brands need robust security measures:
The physical and digital worlds will converge further, creating seamless and engaging experiences.
The fashion industry is constantly evolving, and staying ahead of the curve requires embracing continuous innovation. Here are some key strategies:
By embracing these top 15 technology trends, fashion brands can unlock new opportunities, enhance customer experiences, and thrive in the ever-evolving retail landscape. Remember, this is just the beginning. The future of fashion is brimming with possibilities, and those who embrace technology will be the ones shaping it.
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