How Byg Ventures is Redefining India’s Hospitality Scene One Outlet at a Time
How Byg Ventures is Redefining India’s Hospitality Scene One Outlet at a Time

Byg Ventures, the parent company behind renowned brands like Byg Brewski and Bob’s Bar, has carved a niche in the food and beverage industry through innovation, dedication, and a keen understanding of consumer desires. Ajay Gowda, Partner, Byg Ventures, shares the story behind Byg Brewski’s evolution from a single outlet to a celebrated name in Bangalore’s dining scene.

"Since our inception, we have grown to three outlets in Bangalore. We started Byg Brewski at Sarjapur, aiming to offer Bangaloreans an alfresco dining experience that brings the fun atmosphere of a town square fair," says Ajay Gowda. The first outlet's success was a testament to its vision of creating open, nature-connected spaces where guests could enjoy the breeze and a lively ambiance.

The flagship outlet at Hennur, a sprawling space accommodating 1,600 guests, marked a significant milestone. It includes Gylt, an entertainment space featuring performances by various artists, DJs, and international acts. "We wanted to elevate the entertainment quotient, and Gylt has been a captivating addition for our guests," Ajay adds.

The Growth of Byg Brewski

Byg Brewski’s journey continued with the opening of the Yeshwanthpur outlet, which offers a unique "eagle on a cliff" ambiance. Despite the challenges posed by the COVID-19 pandemic, Byg Ventures completed this project, further solidifying its presence in Bangalore.

"Our Yeshwanthpur outlet feels like an eagle on a cliff. It represents our journey and resilience, even during tough times like the pandemic," Ajay reflects. This resilience and commitment to excellence have been pivotal in Byg Brewski’s success.

How Byg Ventures is Redefining India’s Hospitality Scene One Outlet at a Time

Introducing Bob's Bar and JollyGunj

Byg Ventures doesn’t stop at Byg Brewski. Bob’s Bar, another gem in their portfolio, offers a nostalgic experience reminiscent of old Bangalore. "Bob’s Bar is more of a cult brand than Byg Brewski. We receive fan art and have a strong following on social media. It’s a delight, bringing value and affordability to our guests," Ajay proudly shares.

Looking ahead, Byg Ventures is set to launch JollyGunj, a brand curated for the Bangalore market with influences from various Indian cuisines. "JollyGunj encapsulates the spirit of Calcutta, blending faded grandeur and scruffy charm. It's designed to appeal to guests from across India," Ajay explains.

New Ventures on the Horizon

Byg Ventures is not just expanding its dining offerings but also stepping into the retail space. "We are entering truly experiential and explorative liquor retail. Our goal is to create engaging spaces where people can spend hours exploring a variety of liquors from around the world," Ajay reveals. This venture aims to make the retail experience as captivating as their dining spaces.

The Supply Chain Strategy

One of the critical aspects of Byg Ventures' success is its robust supply chain management. By centralizing cooking and procurement processes, the company ensures consistency across its outlets. "We have a central kitchen for Bob’s Bar, where food is semi-cooked and finished at the outlet level. This helps maintain quality and efficiency," Ajay explains.

Byg Ventures is also exploring direct partnerships with farmers to ensure the quality of their ingredients. "We are working on aligning with farmers for contractual production. This will help us source organic and high-quality produce directly from the farms," Ajay adds.

How Byg Ventures is Redefining India’s Hospitality Scene One Outlet at a Time

Creating Lasting Brands

At the heart of Byg Ventures’ success is a philosophy focused on creating brands that resonate with guests and stand the test of time. "We want to create brands that can last a very long time. Our goal is to be heritage spaces that guests love to visit repeatedly," Ajay emphasizes.

By understanding their target audience and curating experiences that cater to different demographics, Byg Ventures ensures each brand has a unique appeal. From the youthful energy of the upcoming Repeat bar to the luxurious experience of their affordable luxury brand, every venture is thoughtfully designed.

Byg Ventures leverages technology to enhance the guest experience and streamline operations. By incorporating tech-savvy solutions like digital menus and automated ordering, they free up staff to engage more meaningfully with guests. "Technology allows our staff to become true guest ambassadors, enhancing the overall experience," Ajay notes.

A Vision for National Expansion

The future looks promising for Byg Ventures, with plans to expand beyond Bangalore into cities like Hyderabad, Pune, NCR, and Mumbai. "Our next expansion will include 28 to 30 outlets in major cities. We are also looking to enter tier-two cities as part of our growth strategy," Ajay reveals.

Byg Ventures also has its sights set on an IPO in the next few years, aiming to solidify its position as one of the top F&B operators in India. "We see ourselves hitting the IPO in about three and a half years. Our ecosystem will include bars, restaurants, experiential liquor retail, and our liquor products," Ajay shares.

A Legacy in the Making

Byg Ventures’ journey from a single outlet to a burgeoning F&B empire is a testament to innovation, resilience, and a deep understanding of consumer needs. With a diverse portfolio of brands and ambitious expansion plans, Byg Ventures is set to leave a lasting legacy in the Indian hospitality industry.

"Five years from now, we envision Byg Ventures as a top F&B operator in the country, with a strong presence in major cities and an ever-growing loyal customer base," Ajay concludes.

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How Local F&B Businesses can Capitalize on the E-commerce Boom?
How Local F&B Businesses can Capitalize on the E-commerce Boom?

The food and beverage (F&B) industry has always been a vibrant and dynamic sector, deeply ingrained in the fabric of our society. However, the COVID-19 pandemic brought about unprecedented challenges, forcing businesses to adapt quickly to shifting consumer behaviors and market dynamics.

In recent years, the landscape of the food and beverage (F&B) industry has undergone a significant transformation, largely fueled by the rapid growth of e-commerce. With the rise of online platforms and digital marketplaces, consumers now have unprecedented access to diverse culinary offerings from the comfort of their homes. Local F&B businesses have bridged the gap between their products and audiences by establishing a strong presence on digital platforms, whether it's through third-party delivery services, online marketplaces, or your e-commerce website.

One of the first steps for local F&B businesses to capitalize on the e-commerce boom is establishing a strong presence on digital platforms. Whether through third-party delivery services, online marketplaces, or owning an e-commerce website, embracing the digital marketplace allows you to reach a broader audience and tap into new markets beyond your physical location. By making your products available online, you can cater to the growing demand for convenience and accessibility among consumers.

Social media on the other hand has become a powerful tool for promoting businesses and engaging customers. Local F&B businesses can leverage platforms like Instagram, Facebook, and Twitter to showcase their offerings, share behind-the-scenes content, and interact with their audience more personally and authentically. Investing in targeted digital marketing campaigns can help you reach potential customers and drive traffic to your e-commerce channels. By harnessing the power of social media and digital marketing, you can effectively amplify your online presence and attract more customers to your business.

In the digital age, customer experience is more important than ever before. Local F&B businesses must prioritize delivering exceptional service and soliciting customer feedback to improve and evolve continuously. Features like live chat support, easy-to-navigate websites, and seamless ordering processes can enhance the overall customer experience and encourage repeat business.

Lastly, with the upcoming festive season combined with events like IPL and WPL, F&B businesses have excellent opportunities to take advantage of heightened consumer spending. Businesses can attract customers and increase sales by offering special promotions, discounts, and themed menus. Utilizing e-commerce platforms is ideal for promoting these offers and reaching a broader audience.

The e-commerce boom presents unprecedented opportunities for local F&B businesses to thrive and grow in an increasingly digital world. By embracing the digital marketplace, leveraging social media and digital marketing, adapting menus and packaging for online orders, prioritizing customer experience and feedback, and fostering community engagement and loyalty, local F&B businesses can capitalize on this digital revolution and emerge stronger.

Mohammed Bhol, Co-Founder & CEO, House of Biryan

Mohammed Bhol, Co-Founder & CEO, House of Biryan


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Sustainable Innovations in Indian Hospitality
Sustainable Innovations in Indian Hospitality

The Indian hospitality industry is currently undergoing a significant transformation with an increased emphasis on sustainability. According to UNWTO the hotel sector accounts for around 1 percent of global carbon emissions and this is set to increase. The sector also faces various challenges, including rising energy consumption and environmental degradation, the demand for innovative solutions has become more urgent than ever. In response, eco-friendly solutions are emerging with added benefits such as acoustics, becoming key components in the construction and design landscape without compromising aesthetics or performance.

Today, glass is a symbol of sustainability, and its incorporation into eco-friendly acoustic solutions allows for the creation of welcoming, well-lit spaces that elevate the overall guest experience. Technological advancements have led to the development of modern glass solutions designed to address environmental challenges unique to India, such as high humidity, noise pollution, and dust.

To cater to the specific needs of the Indian hospitality market, innovative solutions like noise-reducing facades and dust-resistant coatings have been introduced, ensuring comfort and serenity for guests and residents alike. The sustainability credentials of these eco-friendly acoustic solutions go beyond their performance, as their lifecycle is carefully examined to minimize environmental impact.

In addition to their acoustic benefits, these materials offer several other advantages, such as faster construction times, reduced weight, and enhanced fire safety. The use of sustainable materials, like gypsum, which can be recycled indefinitely, further contributes to the eco-friendly credentials of these solutions. The implementation of eco-friendly acoustic solutions also inspires creativity and innovation among architects and designers. Glass is increasingly used as a medium for artistic expression, pushing the boundaries of hospitality design. Intricate glass installations and dynamic facades that respond to environmental cues demonstrate the limitless possibilities of combining sustainability and aesthetics in the industry.

Moreover, the integration of these solutions into the hospitality sector has a significant impact on guest satisfaction. By addressing noise pollution, hotels can prioritize the use of advanced sound insulation materials and techniques to minimize noise transmission between rooms, corridors, and public spaces. Innovative solutions like gypsum drywall and acoustic glass can significantly improve sound insulation, providing guests with a quieter and more relaxing environment.

As the hospitality industry continues to grow, the importance of eco-friendly acoustic solutions will become more pronounced. Sustainable design principles will become essential for all types of hotels, from boutique establishments to sprawling resorts. The increasing demand for eco-friendly solutions will drive innovation, leading to positive change and shaping a more sustainable future for generations to come. Furthermore, the adoption of eco-friendly acoustic solutions reflects a broader trend in the hospitality industry towards social responsibility and environmental stewardship. Hoteliers are recognizing the importance of adopting sustainable practices not only for the well-being of their guests but also for the long-term health of the planet. By incorporating eco-friendly materials and technologies into their properties, they are demonstrating a commitment to reducing their environmental footprint and promoting a more sustainable future for all.

Additionally, the rise of eco-friendly acoustic solutions in Indian hospitality is a testament to our collective commitment to building a better, more sustainable world. The future of the hospitality sector is brighter and greener than ever before. Hoteliers must embrace these innovative solutions to enhance the guest experience and contribute to a more sustainable and responsible industry. By doing so, they will be better equipped to meet the challenges of a rapidly changing world and ensure the long-term success of their businesses.

Given the continuous evolution of the hospitality industry, it is vital for stakeholders to recognize the importance of sustainability and adapt accordingly. Through the adoption of innovative, eco-friendly acoustic solutions, hotels can provide their guests with a comfortable, serene environment while simultaneously contributing to a greener, more sustainable future. In this way, the industry can strike a balance between meeting the needs of its guests and fulfilling its social and environmental responsibilities.


Authored By

Venkat Subramanian, Managing Director - Gyproc, Insulation and Mortars Business, Saint-Gobain India

Venkat Subramanian, Managing Director - Gyproc, Insulation and Mortars Business, Saint-Gobain India


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Swiggy's 30.29 Million Pizza in 2023 Deliveries Paint a Cheesy Love Story
Swiggy's 30.29 Million Pizza in 2023 Deliveries Paint a Cheesy Love Story

In the past 12 months, Swiggy has orchestrated the delivery of an astonishing 30.29 million pizzas, a staggering quantity that, when laid out, could cover the distance between the bustling cities of Delhi and Mumbai approximately 6.4 times! However, the narrative goes beyond sheer volume to unveil the unique pizza culture entrenched in the vibrant cities of Bengaluru, Mumbai, and Delhi. These urban centers have emerged as the veritable hotspots where pizza enthusiasts passionately battle it out for the ultimate slice of glory.

In the dynamic landscape of global celebrations, where moments of jubilation unfold, and culinary preferences become a part of cultural rituals, pizza has consistently commanded attention. This Italian marvel, adorned with a crispy crust, luscious cheese, and an array of delectable toppings, has become an integral part of festivities worldwide. As the world eagerly anticipates the grandeur of events like the World Cup Finals, the festive fervor of New Year's Eve, and the upcoming charm of Valentine's Day, the essence of these occasions finds a delectable companion in the universally loved pizza.

When Swiggy undertook the fascinating exploration into India's profound romance with the sizzling and cheesy pizza, the analysis, spanning from the 9th of February 2023 to the 7th of February 2024, unraveled captivating insights into the popularity and trends associated with this global culinary treasure.

Within this pizza panorama, an individual from Chandigarh took center stage, stealing the spotlight by ordering a jaw-dropping 558 pizzas in the span of a single year. This extraordinary feat stands as a testament to an unparalleled love for the artistry of pizza-making.

Pizza, far from being confined to mere celebrations, caters to various occasions, be it a solitary craving or a convivial group gathering. The golden hours for satiating these pizza cravings, as revealed by the analysis, fall between 7 PM and 11 PM, with over a third of orders pouring in during the dinner hours. In the ongoing debate between classic and quirky pizza preferences, the Margherita emerges as the undisputed champion across all cities, showcasing the timeless appeal of simplicity and authenticity.

Yet, pizza, being the sociable star that it is, never stands alone. The report brings to light the favored companions of pizza enthusiasts – garlic bread, cheese dips, and refreshing beverages. These accompaniments solidify the idea that Indians know how to elevate their pizza parties with a diverse palette of flavors.

Beyond the statistics and trends, the exploration into the world of pizza reveals intriguing stories of celebration. In 2023, a Swiggy user from Bhubaneswar embarked on a culinary adventure by ordering an astounding 217 pizzas in a single order, setting a remarkable precedent for pizza enthusiasts across the country.



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Aviation Soars, Railways Roar as India's Tourism and Hospitality Sector Set for a Decade of Unprecedented Growth
Aviation Soars, Railways Roar as India's Tourism and Hospitality Sector Set for a Decade of Unprecedented Growth

The President of India, Smt. Droupadi Murmu, recently shed a vibrant spotlight on the phenomenal strides that the tourism sector had taken in the last decade. With the government's rock-solid commitment to progress, she passionately highlighted the remarkable achievements, ground-breaking initiatives, and the audacious vision that shaped the future. As she celebrated the unprecedented surge in India's tourism, a powerhouse not just for exploration but a significant youth employment hub.

The driving forces behind this tourism whirlwind, as eloquently articulated by the President, were India's ascending global stature that has sparked worldwide curiosity. The magic ingredient? Enhanced connectivity, strategically woven through the construction of airports across the nation, acting as a pivotal catalyst. And the cherry on top? The enchanting regions of the North East, Andaman-Nicobar, and Lakshadweep, which were now witnessing an influx of travelers, setting records and creating travel tales that resonate globally. Buckle up for India's tourism odyssey!

Pilgrimage and Heritage: A Cultural Renaissance

President Murmu shed light on the government's emphasis on pilgrimage destinations and historical sites. Pilgrimage in India has become more accessible, and heritage tourism is capturing global interest. Astonishing numbers were shared, with millions visiting iconic sites like Kashi, Mahakaal, and Kedar Dham. She highlighted the unprecedented expansion of facilities at pilgrimage sites in every corner of India, uniting the East, West, North, and South in a cultural renaissance.

Let’s take a look at some of the recent numbers: In the five days of Ram Lalla’s Pran Pratishtha on January 22, 13 lakh devotees have visited Ayodhya Dham itself!

Madhavan Menon, Executive Chairman, Thomas Cook India Ltd., enthusiastically hailed the government’s initiative, “We welcome the special focus on Domestic Tourism which represents a vibrant growth driver via the government’s plan of long-term interest free loans to States; development of iconic tourism centres by States along with marketing on global standards. Noteworthy is the reference to Spiritual Tourism and projects for port connectivity, tourism infrastructure and amenities on islands including Lakshdweep – aimed at development of India’s hidden gems and employment opportunities.” 

Expanding India's role as a global destination for meetings and exhibitions, President Murmu mentioned the creation of facilities like Bharat Mandapam and Yashobhoomi. The President envisioned tourism as a major source of employment in the near future.

Kush Kapoor, CEO, Roseate Hotels & Resorts elaborated, “”FM has underscored a strategic move to reshape India’s MICE (Meetings, Incentives, Conferences, and Exhibitions) landscape by encouraging states to develop iconic tourist centers. The commitment to promoting these centers through long-term interest-free loans signifies a visionary approach, fostering a thriving ecosystem for local entrepreneurs. The recognition of G20 meetings as a showcase of India’s diversity is a powerful endorsement.”

Interim Budget 2024: A Catalyst for Transformation

The Interim Budget 2024, unveiled by the Finance Minister, brought forth key initiatives supporting the tourism sector's growth. The railway and aviation sectors took center stage, aligning with the broader vision for economic development. "Building of airports at various places is also advantageous. Now, Northeast is witnessing record tourist arrivals. Now there is heightened excitement about Andaman-Nicobar and Lakshadweep islands," President Murmu had said prior to the unveiling on the Budget 2024 yesterday.

Under the PM Gati Shakti initiative, three major economic railway corridor programs were unveiled to enhance logistics efficiency and reduce costs. These include energy, mineral, and cement corridors, port connectivity corridors, and high traffic density corridors. The conversion of 40,000 rail bogies to Vande Bharat standards was announced, marking a significant leap in rail travel standards.

"We are enthused by the government's optimistic emphasis on making significant investments in the nation's tourism industry," said William Hall, Vice-President of Marketing & Digital, RCI EMEA, APAC & India.

India's aviation sector also received a significant boost with the doubling of airports to 149, the addition of 517 new routes carrying 1.3 crore passengers, and orders for over 1000 new aircraft. The government's commitment to the comprehensive development of iconic tourist centers, a rating framework based on quality, and long-term interest-free loans for states align with the tourism sector's aspirations.

According to the ICRA report, the Budget focused on addressing some of the structural bottlenecks for the hospitality and tourism sector. It underlined the positive impact of the budget on air connectivity and tourism promotion. The emphasis on business and conference tourism, coupled with the recovery in domestic passenger traffic, reflected a promising outlook for the industry.

Vishal Suri, Managing Director, SOTC Travel Limited, explained, “The interim budget has maintained status-quo on direct and indirect taxes thus keeping its impact neutral. The government has set focus on the overall travel and tourism sector via infrastructure development, green energy, sustainability and looked at diverse initiatives for domestic tourism via a strategic approach for each segment - aviation, ports (waterways) and rail to strengthen regional connectivity to Tier II and III cities.”

Industry Voices Echo Optimism

"It is India first budget. A confident budget of a confident government that focuses on the objective of ensuring that India becomes a 5 trillion-dollar economy by 2025 and a developed nation by 2047.I commend the FM for her unwavering commitment to sabka saath, sabka vikas, sabka vishwas," enthused Ajay Singh, CMD, SpiceJet and President, ASSOCHAM. “I commend especially the increase in infrastructure spending that will have a multiplier effect on our economy. I commend the evident railway corridors, and the one lakh crore fund for research and development and the startup sector. The emphasis on clean energy, technology and digital infrastructure will make India a world leader.”

Industry leaders applauded the budget's focus on infrastructure spending, railway corridors, and startup sectors. The hospitality sector hailed the measures supporting demand upcycle, emphasizing the positive impact on hotel demand and the overall guest experience.

"Establishing a rating system based on the caliber of amenities and offerings will assist the hospitality industry in enhancing its services, and attracting more tourists," added Hall.

Leaders from various sectors, including Singh, Hall and Vishal Kamat, Executive Director, Kamat Hotels India Ltd, echoed their optimism about the budget's potential to position India as a global leader.

"The recent budget announcement brings positive news for the tourism and hospitality sector," said Somesh Agarwal, Chairman and MD, Radisson Blu Palace Resort & Spa, Udaipur.

Responsible Tourism

The budget's recognition of challenges posed by over-tourism and its initiatives towards responsible tourism were applauded. Industry players like Radisson Blu Palace Resort & Spa emphasized the importance of balancing development with the preservation of cultural and spiritual integrity. “The development of iconic tourist spots is expected to contribute significantly to the local economy by drawing in visitors, creating job opportunities, and promoting business expansion. This will have a positive impact on numerous local economies. Additionally, the initiative is anticipated to result in enhancements to infrastructure, transportation, and various amenities, providing benefits to both tourists and local residents. An increase in tourism provides opportunities for cultural exchange. Visitors will engage with local customs, traditions, and arts, fostering a mutual understanding and appreciation of cities,” he added.

The Interim Budget 2024 emerged as a transformative milestone for India's tourism sector. From railways to aviation, pilgrimage to heritage, the budget has unveiled a roadmap for a decade of growth, employment, and global prominence in the tourism arena. As the nation embarks on this exciting journey, it's evident that the synergies between government initiatives and industry dynamism will chart a course towards India's emergence as a tourism powerhouse.


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Food Trends Report: 85 pc of Households Opt for Vegetarian Meals
Food Trends Report: 85 pc of Households Opt for Vegetarian Meals

Home cooking, once considered a diminishing skill, is experiencing a renaissance. In response to this culinary resurgence,, an innovative home appliance startup, has introduced its AI Cooking Assistant, delishUp⤴️, and is delighted to present its comprehensive debut food trends report. This report embarks on a flavorful journey through the evolving tastes of young Indian households, enriched by meticulously curated, data-driven insights.

Derived from an extensive dataset encompassing 3,000 households and over 15,000 cooking sessions on delishUp⤴️ across 11 cities, the report divulges compelling findings that offer intriguing glimpses into the nation's ever-changing culinary preferences. While certain preconceptions are reaffirmed, others challenge stereotypes, resulting in a multifaceted tapestry of tastes and preferences.


Key Highlights of the Report:

  • 80 percent of delishUp⤴️ users are men, predominantly in the 25-40 age group, who have embraced home cooking and are venturing into diverse culinary domains.
  • Despite 51 percent of users identifying as non-vegetarians, a staggering 85 percent of households opt for vegetarian meals on delishUp⤴️ due to the perceived intricacies of handling meat. Beloved vegetarian dishes such as Veg Pulao and Kadai Paneer continue to captivate palates.
  • Contrary to the assumption that South Indians predominantly prefer rice-based meals, chapati dough emerges as a top recipe, constituting 3.5 percent of cooking sessions on delishUp⤴️.
  • Approximately 40 percent of users express a desire for healthier eating, but fewer than 10 percent consistently incorporate healthy alternatives into their delishUp⤴️ cooking routines.
  • Young Indian households are diversifying their home-cooked meals, with 40 percent leaning towards Indian cuisine, 20 percent towards Continental, 20 percent towards Italian, and the remaining 20 percent exploring beverages, soups, salads, and Asian recipes.

Vegetarian vs. Non-Vegetarian: The Culinary Tapestry of Indian Homes

India, often perceived as primarily vegetarian, unveils a more diversified culinary landscape. Approximately 51 percent of homeowners proudly declare themselves non-vegetarians. However, many novice cooks gravitate towards vegetarian dishes due to the perceived complexity of handling meat, resulting in 85 percent of households preparing vegetarian meals on delishUp⤴️. Traditional favorites such as Veg Pulao and Kadai Paneer remain highly popular, with other classics like Poha and Rasam enjoying widespread acclaim.

North vs. South: A Curiosity for Regional Delicacies

Challenging the misconception that South Indians solely prefer rice-based meals, chapati dough emerges as a frequent choice, comprising 3.5 percent of meals prepared on delishUp⤴️. Conversely, North and West Indian users are increasingly drawn to South Indian delicacies like Upma, Lemon Rice, Bangalore-style Sambar, and Cabbage Pachadi. In the South, an exploration of dishes like Gujarati Kadhi, Mumbai-style Pav Bhaji, Rice Kheer, Surti Cold Coco, and more reflects cross-regional culinary curiosity.

ChatGPT Creations: Fusing AI with Culinary Innovation

AI has seamlessly integrated into daily life, including the kitchen. Preparing new dishes has historically posed challenges in finding the right recipes, mastering techniques, and sourcing ingredients. With delishUp⤴️’s ChefGPT feature, even novice cooks are confidently experimenting with new dishes at home. Innovative creations, such as Mexican-inspired beer concoctions, the resourceful Rotli nu Shaak utilizing leftover roti, and the delectable Ada Pradhaman, a cherished Kerala dessert, have found a place in the kitchen.

Tea Time Snacks: The Appeal of Home-cooked Street Food

Despite being a cherished part of Indian food culture, street food continues to captivate home kitchens across the nation. DelishUp⤴️ data reveals that age-old classics like Pav Bhaji and Bhel are frequently prepared at home rather than being ordered or eaten out. Unconventional dishes like Bread Paneer Poha, Beetroot Rasam, Pudina Palak Khichdi, Creamy Peanut Noodles, Beetroot Halwa, and Chicken Tagine are gaining prominence, indicating a growing willingness to embrace diverse flavors and experiment at home when convenience prevails.


Eating and Cooking Healthy at Home: Aspiration vs. Reality

In an increasingly health-conscious world, it is noteworthy that while 40 percent of individuals express a desire for healthier eating habits, less than 10 percent consistently integrate these practices into their daily cooking routines. This underscores the perpetual balance between aspirations for health-consciousness and the allure of comfort food in meal preparation. Additionally, there is a widespread craving for restaurant-style food, with nearly 500 individuals expressing the desire to recreate their favorite meals at home. This spans various cuisines, with 40 percent favoring Indian, 20 percent preferring Continental, 20 percent opting for Italian, and the remainder exploring a variety from chaats to Asian dishes, aligning with the aspiration to make "outside food" healthier by preparing it at home.

Men's Culinary Independence

An impressive 80 percent of delishUp⤴️ users are men, primarily between the ages of 25 and 40, many of whom are embarking on their culinary journey for the first time. Cooking, once perceived as a laborious process requiring intricate recipes and skills, has been revolutionized by modern kitchen appliances. The convenience these gadgets offer has empowered individuals, particularly men who may have previously felt daunted by traditional cooking methods. Their attraction to cooking technology and the ease it provides has fostered greater independence in the kitchen, motivating them to experiment with a wide array of dishes and expand their culinary horizons.

What Unites Us

In the diverse landscape of Indian cuisine, timeless favorites like Poha, Pulao, and Kadai Paneer resonate with the nation's taste buds. Mornings commence with quick meals like Poha and Upma, while dinners embrace the comfort of Chapatis complemented by an array of sabzis, including Kadai Paneer and Aloo Tamatar Sabzi. Lunch varies but often features rice-based dishes like Veg Pulao and Sambar. Dessert cravings are dominated by universally beloved Rice Kheer, with Vermicelli Payasam adding a Southern twist. In the realm of non-vegetarian cuisine, Butter Chicken claims the throne, delighting enthusiasts nationwide. These culinary trends exemplify the enduring love for traditional flavors and the harmonious fusion of regional and national tastes in Indian cuisine.

As India's culinary landscape continues to evolve, this comprehensive research offers invaluable insights into recent shifts in food preferences across the nation. With home cooking experiencing a resurgence, the convenience of appliances that streamline the cooking process is democratizing culinary experiences and empowering young Indian households to savor more diverse and exciting home-cooked meals.


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Costa Coffee Opens 150th Store in New Delhi
Costa Coffee Opens 150th Store in New Delhi

I was 14 when I walked into a Costa Coffee outlet for the first time, and their Roasted Hazelnut coffee has been my favorite since then. Today, when the brand has launched their 150th store in Delhi, it makes me feel nostalgic. India's coffee sector is undergoing a fascinating transformation, with a growing emphasis on specialty coffee and premium offerings, particularly driven by urban millennials who have transformed coffee shops into vibrant social spaces. This shift is particularly noteworthy in a nation traditionally associated with tea culture.

Costa Coffee, the coffee-café brand under Coca-Cola in India's commercial beverage sector inaugurated its 150th store in Rajouri Garden. In 2005, Costa Coffee marked its entry into the Indian market by inaugurating its first café in Connaught Place. In the past year, in collaboration with Devyani International, the brand has embarked on a substantial expansion initiative in India, introducing around 60 new stores.

The brand’s ongoing objective is to establish new outlets in the top 8-10 cities in India, with a particular focus on specialized locations such as airports, highways, and healthcare facilities. The 150th Costa Coffee outlet exemplifies the brand’s dedication to offering artisanal coffee crafted from locally sourced ingredients. 

“India is a key market for us globally and we are proud to commemorate the opening of our 150th store. This milestone truly highlights the overwhelming love and support we have received from coffee enthusiasts across India. Our aim is to extend our presence to every corner of the nation, and we remain committed to achieving this vision through our continuous expansion efforts, ensuring remarkable coffee experiences for all." said, Vinay Nair, General Manager, India & Emerging Markets, Costa Coffee.

Costa Coffee offers a diverse menu featuring a selection of distinctive coffee creations, including popular choices like the Flat White, Classic Corto, Café Caramela, and more, all prepared using locally-sourced coffee beans.


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