In the FMCG industry, tax policies have always been vital in influencing consumer expenditure. Consumers were very cautious of their expenditure behavior when the tax slabs were on the higher side, restricting discretionary spending and opting for cheaper alternatives. However, in the proposed budget 2025–26, the removal of tax slabs and the increase in the no-tax limit from Rs 7 lakh to Rs 12 lakh have led to a reduction in income tax rates. With more disposable income in their hands, consumers can now spend more freely, especially on FMCG products from premium brands.

Due to inflation and rural demand, FMCG sales saw a decline in sales in the third quarter of FY 2024-25. Consumers were rather cautious with their purchases which in turn led to volume growth over various categories. With that regard, the new tax reformations helped boost income, the sector is further expected to witness increasing momentum in the market trends with the increased demands of consumers in the urban market.

The shift is most apparent in the FMCG sector, which is the fourth-largest sector in the Indian economy, with a market size of over $13.1 billion. As financial constraints ease, consumers are upgrading their choices by buying in bulk and exploring new product categories. Additionally, e-commerce platforms have further accelerated this trend, making products easily accessible and convenient to purchase.

The Influence of Lower Tax Rates on FMCG Consumption

FMCG products, being daily essentials, normally have inelastic demand as consumers will keep on purchasing the products regardless of income fluctuations. However, when disposable income rises, their spending habits change. The reduction in income tax rates allows consumers to allocate their surplus income toward upgrading their product choices, increasing purchase frequency, and exploring new categories.

One of the most evident shifts is greater spending on premium and branded products. Many consumers who previously opted for economy or mid-tier brands might now upgrade to high-end products. Furthermore, larger pack sizes and bulk buying could gain traction, as people feel more financially secure to make long-term purchases. Consumers may choose family-size packs of groceries, reducing the frequency of purchases while maximizing savings. Additionally, this economic shift is likely to encourage a greater reliance on organized retail and e-commerce platforms as more consumers transition from unbranded, local purchases to modern retail and online shopping, which offers convenience and a broader selection of products.

Changing Consumer Behavior in FMCG Post-Tax Cuts

Some significant trends that are bound to occur in this direction include a lot more experimentation; for example, consumers who earlier were price-conscious will try new flavors, international brands, and premium products of their daily goods and beverages. For FMCG brands, it is going to be a golden opportunity for launching innovative products and enhancing product lines.

Additionally, retailers can capitalize on this trend by creating thematic product packages, buy-one-get-one-free deals, and online discounts, all based on the comfort of consumers' wallets. With increased digital consumption, quick-commerce sites such as Blinkit, Instamart, and Zepto may see a significant boost in sales as people prefer the convenience of online restocking rather than going to a physical store.

Another interesting shift could be the emergence of stronger brand loyalty and subscription-based purchasing. With more financial flexibility, consumers may enroll in auto-renewal plans for essential items like daily groceries, ensuring convenience while fostering consistent sales for brands.

How FMCG and Retailers Can Leverage the Tax Benefit

The growing consumer purchasing power asks the brand and retailer to design new strategies to capture demand. A sharp upside is via upselling and cross-selling, where a retailer encourages consumers to buy the bigger pack, premium version, and bundled products. Additionally, localized marketing strategies will also play a crucial role in targeting different income segments. With tax benefits impacting multiple consumer groups, brands can curate region-specific promotional campaigns that cater to different demographics. For instance, in urban areas, the focus could be on premium and international brands, whereas in smaller towns, promotions could highlight value-driven bulk deals.

Additionally, e-commerce and quick commerce expansion will be instrumental in meeting the rising demand. Companies must strengthen their digital presence by enhancing product availability, offering same-day delivery, and optimizing supply chains to ensure seamless customer experiences. Furthermore, the shift towards sustainability and health-conscious products presents an opportunity for brands to introduce eco-friendly, organic, and fortified FMCG products, catering to the evolving consumer mindset.

Potential Challenges and Market Risks

Despite the positive outlook, there are a few challenges and market risks that brands must navigate. One of the biggest concerns is inflationary pressure. If demand surges significantly, FMCG prices could rise, potentially offsetting the benefits of increased disposable income. This could impact affordability, particularly for low-income households, leading to a divided consumer market where premium goods thrive but essential goods remain under strain.

One main caution to note is the increasing commodity price and rupee depreciation can have an inflationary impact. Palm oil prices and packaging prices can go up and force FMCG companies to increase prices

Another challenge is the consumer-saving mindset. While many will choose to spend their surplus income, some may prefer to save or invest in financial instruments rather than increasing their shopping expenditure. This cautious approach could limit the overall impact of tax reductions on FMCG sales.

In addition, high competition between brands can lead to price wars and deep discounting, which may erode profitability. To preserve margins, brands must differentiate themselves through innovation, quality, and enhanced consumer experiences rather than through unsustainable price battles.

This shift provides retailers and brands with a golden opportunity to capitalize on evolving consumer trends through personalized marketing, digital expansion, and premium product offerings. However, this will require managing inflationary pressures, competition, and changing consumer priorities to sustain growth. If leveraged well, lower tax rates could pave the way for a new era of FMCG consumption, redefining shopping habits and retail strategies in India.

Authored By:

Authored by Vikram Marwaha, Joint Managing Director, DRRK Foods

The consumer durables market in India will become the fourth largest in the world by 2027 with a significant growth rate of 11 percent CAGR, with a size of Rs 3 lakh crore by 2029. This increase is because of the rise in demand for smart technology in household appliances. Presently, smart refrigerators, air conditioners, and even washing machines change with everyday products as they make people's lives more convenient, efficient, and in control. Smart technology with remote control and automation changes everything in our world, allowing personalized experiences that would otherwise be unimaginable.

Sustainability in Consumer Durables

One noteworthy advancement in appliances is energy efficiency, which helps sustain electricity. Traditional old appliances use more electricity than required, leading to higher electricity bills, which might increase the cost of living and larger carbon emissions that can be extremely harmful to nature. The rating system helps people choose suitable appliances. The higher the rating, the better the sustained energy consumption will be; this helps people to opt for higher-rated products to reduce electricity bills as well as carbon footprints.

Rise of Voice-Activated Commands

Voice assistants like Alexa, Siri, and Bixby have been in trend lately and are also being integrated into household appliances. It has become very easy to handle these appliances without having to control them with a remote or smartphone. In a household setting, these hands-free functions especially help individuals multitask in their daily lives. For instance, you can turn on your chimney or fan while making food or handle your dishwasher without getting your hands dirty. Smart technologies like this help you manage time effectively while multitasking.

Introduction of IoT

The Internet of Things is a network where the data of physical objects can be given via an Internet connection and includes built-in sensors, actuators, technological connectivity, and cloud computing. Changes in environment, wi-fi access, and Bluetooth are all the features that come with IoT. Another transformation is the ability to monitor and receive alerts about the performance of the product. Many smart appliances come equipped with inbuilt diagnostic tools that help to trace issues before they get serious problems and eventually deteriorate the appliances. This proactive technique helps in the maintenance of the product and increases the life of the appliance, cutting down on repair expenses.

Customizable Interfaces for Better User Experience

Customizable interfaces like easy controlling and monitoring are becoming more intuitive. With features like a touchscreen, individuals can get access to many settings, like scheduling, entertainment, and temperature adjustments. These types of advancements enhance the quality of life, making it easier to interact with appliances for a productive lifestyle.

Modern Designing of Products

Manufacturers are increasingly prioritizing the design of household appliances, focusing on sleek, innovative aesthetics that complement modern interiors. Thus, by making attractive devices, they are not only enhancing functionality but also boosting the appearance of a house. The concept behind such designs is that the appliances should fit well into the family environment, with a dash of style and elegance. This thoughtful approach to design is an important factor in pushing demand for the product.

Data-Driven Insights

Technologically advanced appliances also gather a vast amount of data to analyze the working of appliances. This helps in enhancing the functionality by using the data responsibly and giving appropriate insights. This type of functionality aids in better decision-making, such as focusing on energy use. This offers a more connected environment and helps in a better understanding of the product. This ecosystem seamlessly enhances the overall user experience.

Use of AI in Household Appliances

With AI playing a major role in everyone's lives now, it is now taking over and transforming household appliances as well. It helps in evaluating usage patterns to optimize better working and increase the efficiency of the appliance in the long run. These devices keep on becoming more futuristic and reliable. It helps predict the maintenance requirements according to user preference and suggests different settings as per their needs.

Global Expansion of Smart Products

With digital technology overtaking, the demand for smart appliances is also increasing. Products are being made to fit the lifestyle of local consumers; as the manufacturers are incorporating different characteristics like language, power sources, and energy consumption, these types of preferences will help the individual adapt better and improve living standards. These needs might vary from place to place but this is helping in the expansion of the market across the world.

Role of Blockchain Technology

In the future, blockchain technology can play a huge role in enhancing the safety and security of consumer durables. This will help the brand to stay authentic and honest with its customers. For instance, if a part of your appliance is damaged, blockchain could help you verify if the new part is authentic or not, making sure the customer receives a genuine part of the replacement.

Affordability for All

With all these new technologies being incorporated into smart appliances, people may think that they are expensive; the use of sensors and microchips during manufacturing has normalized the advancement in these modern products and hence is available to all. With many competitors in the market, manufacturers create more cost-effective products that are accessible to all without having to compromise on the quality and functionality of the product. In addition, if it is still difficult for someone to invest in these futuristic appliances, the choices in payment methods make it seem more approachable.

Challenges to Overcome

As technology is rising every day, technological obsolescence becomes another potential challenge. People get products with all these new technologies but after a few years, it may become outdated. Disposing of these outdated products may question the sustainability goals. Therefore, manufacturers need to focus more on upgrading appliances; with this type of feature, the appliance can be used for a longer period and can be updated from time to time. Additionally, with continued advancement, the future of consumer durability looks very promising now that smart technology can upgrade everyone's life. We can expect a higher level of personalization with the introduction of artificial intelligence and machine learning. Furthermore, the growing stress on sustainability and environment-friendly products will shape the future of this market. Manufacturing eco-friendly products will gain momentum in the coming years.

The future of consumer durable seems to be taking a turn for the better. With sustainability becoming a common practice, it will be very beneficial for users as well as nature. They are revolutionizing our living practices as well as enhancing the quality of life by helping us save electricity bills with the introduction of IoT and voice assistants, making it easier to communicate with these appliances. As the world embraces this transformation, we can look forward to better quality with lesser expenses, helping us live more comfortably and responsibly at the same time.

Authored By:

Kalpesh Ramoliya, MD,Raj Cooling Systems

The Indian retail economy is fast altering its image due to changes in consumer behavior and technological advancement. As customers' expectations continue to rise, retailers in the country are adjusting business strategies, and enhancing supply chain efficiency. In recent years, the sector has seen a dramatic transformation fueled by digitization, evolving consumer expectations, and the push for sustainability.

Market Dynamics and Growth Prospects

The organized retail apparel market in India is on an upward trajectory due to the expanding middle-class population and higher importance for quality and branded products. Rising disposable incomes and a growing desire for status symbols have spurred a shift in consumption patterns, favoring organized retail. Additionally, India's favorable demographic dividend—its young and rapidly urbanizing population—acts as a natural accelerator for the sector. This trend is further supported by increased brand awareness and a preference for organized retailing. Because of these developments, the Government of India has given a booster push to textiles through the Production Linked Incentive (PLI) for Textiles and The National Textile Policy.

Dubbing the PLI scheme alone the government is planning to achieve $50 billion in garment exports by the year 2030 which augments its global apparel manufacturing platform. These policies not only foster domestic consumption but also increase the export competitiveness of the sector to affirm India on the textile and clothing world map.

Regional Expansion: Unlocking New Opportunities

Regional markets are increasingly becoming focal points for retail apparel growth. Government initiatives like the Mega Integrated Textile Region and Apparel (MITRA) scheme have catalyzed the development of modernized infrastructure in less penetrated areas. These integrated hubs are designed to strengthen regional supply chains and create employment opportunities while fostering industrial growth outside metropolitan centers.

Tier II and III cities in particular are emerging as significant growth zones. Rising incomes, improved access to organized retail and evolving consumer preferences are driving demand for branded apparel in these regions. By expanding into these areas the retail sector is not only tapping into new markets but also contributing to inclusive economic development.

Digital Transformation in Retail

The retail sector in India experiences digital technology as a key tool for growth. Retailers are increasingly blending offline and online experiences through personalized shopping apps, virtual fitting rooms, and enhanced delivery systems. The integration of advanced technologies like AI and LLM is restructuring the landscape. These tools allow businesses to streamline operations, optimize inventory management, and improve customer service to an unprecedented degree.

A study by IBEF highlights that the growth in e-commerce has been largely driven by increased internet and smartphone use. In 2023, internet connections in India rose significantly to 895 million, propelled by the 'Digital India' program. Approximately 55 percent of these connections were in urban areas, with 97 percent being wireless.

Sustainability: A Core Imperative

Sustainability is no longer just on a wish list but an operational necessity for the organized retail apparel sector in India. The government has implemented policies encouraging the use of eco-sustainable materials and a circular economy in response to the country’s climate change objectives of the industry under the Paris Agreement.

The Ministry of Textiles under its schemes like PLI has encouraged manufacturers to practice sustainable production, the practice that is required to meet the environmental requirements of the global markets. Retailers are responding to these challenges by adopting high-end green technologies and implementing ethical sourcing for products from an increasingly emergent ecological consumer public. The apparel industry is also witnessing collaborations with NGOs and global initiatives to promote fair trade practices and transparent supply chains. All these measures are not only favorable to the environment but also beneficial to improving the competitiveness of the sector on a global scale.

Addressing Challenges in a Competitive Landscape

Despite its growth potential the organized retail apparel sector faces challenges that require strategic interventions. Furthermore, the lack of robust logistics infrastructure in rural and semi-urban areas limits the sector's ability to scale effectively in these regions. Addressing these issues necessitates continuous investment in advanced technologies in alignment with international quality benchmarks and fostering collaborative efforts across the value chain.

Organizations like the Apparel Export Promotion Council (AEPC) and similar bodies have been instrumental in dealing with these issues through their provision of market intelligence for exporters, support of further capacity-building programs, and better access to foreign markets. These initiatives are important for the sustenance of this sector's competitiveness given the growing globalization.

The Road Ahead

The Indian organized retail apparel sector is predicted to exhibit stronger and continuous growth in the near future with the uplifting of innovation, inclusion, and sustainability. Going forward, investments in skill development and workforce training will be essential to meeting the sector's growing demands and maintaining global competitiveness. Through government policies in technology and regional market opportunities, the industry is well-placed to expand its growth path.

Rooted in the principles of sustainability and digital transformation the sector is not only strengthening its position on the internal market but also actively entering the world market as a competitive player.

Authored By:

Abhishek Dua, Co-Founder, Showroom B2B

The Maha Kumbh Mela 2025, currently underway in Prayagraj, Uttar Pradesh, is more than just a sacred pilgrimage; it is a colossal economic engine fueling India’s spiritual tourism and retail sectors. This once-in-144-years event, known as the world’s largest spiritual gathering, is not just about faith—it is reshaping businesses, infrastructure, and brand engagements in unprecedented ways.

A Record-Breaking Spiritual Pilgrimage with Global Appeal

Authorities estimate that Maha Kumbh 2025 will attract over 400 million pilgrims, including a substantial international contingent. By January 19, 2025, over 73 million had already attended, demonstrating the event’s staggering scale. To support this massive congregation, the Uttar Pradesh government has allocated Rs 7,500 crore for infrastructure development—nearly double the Rs 4,200 crore spent in 2019. The event is expected to contribute over 1 percent to India’s GDP, with direct revenue generation estimated at Rs 2 lakh crore and economic transactions between Rs 2–4 lakh crore.

Retail Boom

The Maha Kumbh is a goldmine for various industries, particularly in retail and consumer goods. From religious artifacts and handcrafted souvenirs to fast-moving consumer goods (FMCG) and lifestyle products, brands are leveraging the congregation to establish deeper market penetration. Food, hospitality, apparel, and tech brands are witnessing unprecedented engagement.

• FMCG and Food Brands:

  • Fortune Foods introduced ‘Ahar Kumbh’ to offer pilgrims the warmth of home-cooked food, distributing 2,000 Fortune Special Thalis daily. Their Fortune Chakki Fresh Atta imprints rotis with their logo, creating a memorable culinary experience.
  • Ching’s Secret set up experiential sampling stations, serving fried rice, noodles, and hot soup through its mascot, ‘Rocket Man,’ ensuring pilgrims stay warm in the chilly weather.
  • Tata Capital Foods also seized the moment, bringing a fusion of tradition and modern flavors to devotees.

• Tech and Mobile Accessories:

  • KDM, a leading mobile accessories brand, positioned itself as ‘Bharat Ka Spiritual Charger’ by offering mobile charging solutions to pilgrims, ensuring seamless connectivity during the event.
  • Their KDM-T Technology-enabled chargers kept thousands of mobile phones powered, enhancing accessibility for visitors.

• E-commerce and Sustainability Initiatives:

  • Amazon India reimagined its signature cardboard packaging as portable beds for pilgrims, offering comfort and sustainability. These beds were placed at key locations, including lost-and-found centers and Kumbh hospitals, providing respite for attendees.

Sustainability and Waste Management Initiatives

• Coca-Cola India and its foundation, Anandana, have partnered with the PHD Rural Development Foundation (PHDRDF) and Prayagraj Mela Authority (PMA) to spearhead sustainability initiatives at Maha Kumbh 2025. Their Maidaan Saaf campaign has introduced innovative solutions for waste management and recycling.
• The company has distributed 21,500 recycled PET jackets—10,000 for sanitation workers under the SwachhKumbh initiative, 10,000 life jackets for boatmen on 4,000 boats, and 1,500 jackets for waste management volunteers. These jackets enhance safety while showcasing the potential of recycled plastic.
• 1,000 changing rooms for women have been installed along the 12 km river ghats, made entirely from recycled multi-layered plastic waste. Designed for privacy and ventilation, these rooms feature illustrations from top Indian artists, turning waste segregation into an engaging experience.
• Reverse Vending Machines (RVMs) have been deployed at railway stations, food courts, and key city locations to collect and recycle PET waste, further promoting responsible waste management.
• Hydration carts placed every 400 meters feature built-in bins for bottle collection and display creative artwork encouraging waste segregation.

Vivek Vyas, CEO of PHDRDF, remarked, “This partnership with Coca-Cola India is a vital step toward embedding sustainable practices into Maha Kumbh. By introducing recycled plastic initiatives, we are setting a benchmark for a cleaner, safer, and eco-conscious event.”

Devyani Rana, Vice President, Coca-Cola India, added, “At Coca-Cola India, we believe in the power of innovation to drive meaningful change. Through Maidaan Saaf, we aim to unite millions of visitors in collective action to reduce waste.”

Spiritual Tourism: A Multi-City Phenomenon

Maha Kumbh’s impact extends beyond Prayagraj, boosting tourism in nearby cities like Varanasi, Lucknow, and Kanpur. Hotels and lodges are experiencing record-high occupancy rates, with some fully booked months in advance.

Ambika Saxena, CEO of TWH Hospitality, notes: “Maha Kumbh is not just a spiritual gathering but a transformative economic force reshaping India’s hospitality and tourism landscape. The influx of visitors is driving unparalleled demand for accommodations, transport, and hospitality services, creating immense opportunities for investment.”

Infrastructure Development and Long-Term Growth

The Maha Kumbh has spurred large-scale infrastructure projects, from new highways and road expansions to enhanced sanitation and security measures. The Prayagraj Mela Authority has deployed an advanced surveillance system, including AI-powered crowd management, to ensure safety. The event is also driving advancements in digital payments and e-commerce penetration, making transactions more seamless for both vendors and pilgrims.

Global Recognition of India’s Spiritual Tourism Potential

Maha Kumbh 2025 is positioning India as a premier global spiritual tourism destination. The Maitri Bodh Cultural Economic Summit and similar initiatives highlight how faith-driven tourism can drive economic progress.

Gopal Krishna Agarwal, BJP’s National Spokesperson for Economic Affairs, asserts: “Maha Kumbh’s spiritual significance is attracting global attention, fostering greater interest in India as a travel destination. Beyond faith, it is an economic catalyst generating multi-billion rupees worth of activity.”

A Retail and Tourism Revolution in the Making

With massive investments in infrastructure, brand activations, and technology-driven solutions, Maha Kumbh 2025 is redefining India’s spiritual tourism industry. As faith converges with commerce, the event is a testament to how heritage and economy can seamlessly align, ensuring long-term growth for businesses and India’s tourism landscape.

As the world watches, Maha Kumbh 2025 is not just about devotion—it is about economic transformation, making India the epicenter of spiritual tourism and retail evolution.

Looking for the perfect eyeshadow palette? Whether you prefer bold colors or natural tones, the right palette can elevate your eye makeup effortlessly. From budget-friendly options to high-end picks, India offers a variety of eyeshadow palettes for every style. Here are the best eyeshadow palettes in India to help you create stunning eye looks.

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Beauty & Personal Care Market in India

The beauty & personal care market in India is expected to generate a revenue of $33.08 billion in 2025. This sector is projected to grow at a CAGR of 3.38% from 2025 to 2030, driven by rising consumer demand and expanding product categories. Personal care holds the largest share among the different segments, with an estimated sales volume of $14.80 billion in 2025. On an individual level, the per capita revenue in this industry is expected to reach $22.74 in 2025. Additionally, online sales are anticipated to contribute 10% of the total revenue, reflecting the growing shift toward digital shopping platforms.

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Discover the Best Eyeshadow Palettes in India

Explore the best eyeshadow palettes in India that offer rich pigments, smooth blending, and long-lasting wear. From bold colors to subtle nudes, find the perfect palette for every occasion and look.

1. MARS Eyes Can Kill | 63 Bright Colour Eyeshadow Palette

The MARS Eyes Can Kill Palette is a dream for those who love experimenting with eye makeup. With 63 shades, it offers a perfect mix of mattes, shimmers, and glitters to create diverse looks. The formula is highly pigmented, allowing intense color payoff in just one swipe. Its smooth texture ensures effortless blending, making it beginner-friendly. The long-wearing formula prevents creasing and fading, keeping your eye makeup fresh all day. Whether you want a subtle daytime look or a bold party glam, this palette has every color you need to express your creativity.

Why You’ll Love It

• 63 versatile shades for multiple looks
• 44 matte shades for soft to bold eye makeup
• 9 pressed glitters for a dazzling effect
• 10 shimmer shades to add depth and glow
• Long-lasting, highly pigmented formula

2. Insight Cosmetics All Eyes On You Palette

The Insight Cosmetics All Eyes On You Palette is a must-have for makeup lovers who prefer compact yet versatile eyeshadow collections. With 15 rich shades, this palette combines warm and cool tones, making it suitable for all Indian skin tones. The lightweight formula blends effortlessly, ensuring a seamless look without patchiness. The highly pigmented colors stay vibrant throughout the day without fading. Whether you love soft neutrals, sultry smokey eyes, or bold pops of color, this palette allows you to create multiple styles effortlessly. Its travel-friendly packaging makes it perfect for makeup on the go.

Why You’ll Love It

• 15 pigmented shades for versatile eye makeup
• Smooth and effortless blending
• Long-wearing formula that won’t crease or fade
• Perfect for daily wear and special occasions

3. Glam21 20 Color Eyeshadow Palette

The Glam21 20 Color Eyeshadow Palette is designed for those who love experimenting with textures. Featuring matte, shimmer, and metallic shades, this palette delivers ultra-pigmented colors that suit any occasion. The smooth and lightweight texture ensures easy application, making it ideal for both beginners and professionals. Its long-lasting formula prevents smudging and creasing, even in humid weather. The palette is perfect for Indian skin tones, offering warm earthy hues, soft neutrals, and dazzling metallics. Whether you prefer a classic everyday look or a glamorous evening style, this palette has the perfect shades for you.

Why You’ll Love It

• Intense pigmentation for one-swipe color
• Blendable textures with minimal fallout
• Matte, shimmer, and metallic finishes for variety
• Ideal for daily use and festive occasions

4. Shryoan Color Studio Eyeshadow & Highlighter Palette

The Shryoan Color Studio Palette is a game-changer with 30 eyeshadow shades and 3 stunning highlighters. It offers a smooth, blendable formula that ensures easy application without fallout. The high-intensity pigments provide vibrant color in just one swipe. The highlighters add a gorgeous glow, making this palette ideal for both eye and face makeup. The shades range from subtle nudes to deep, dramatic hues, perfect for any occasion. The long-wearing formula ensures that your eye makeup stays put for hours without fading. Whether you want a natural look or a bold, statement eye, this palette has it all.

Why You’ll Love It

• 30 high-pigment eyeshadows + 3 highlighters
• Blendable formula for a smooth application
• Long-lasting wear that stays fresh all day
• Versatile for everyday and glam looks

5. Colorbar Nude Magic 12 Eyeshadow Palette

The Colorbar Nude Magic Palette is a must-have for those who love neutral and soft glam looks. With 12 versatile shades, this palette offers a mix of creamy mattes and silky shimmers. The buttery texture blends seamlessly, ensuring a flawless finish. Each shade is buildable, allowing you to create everything from a minimal daytime look to a smokey evening eye. The crease-proof formula ensures long-lasting wear without smudging. Its compact and travel-friendly packaging makes it easy to carry in your makeup bag. If you love subtle, sophisticated eye makeup, this palette is perfect for you.

Why You’ll Love It

• Matte and shimmer shades for versatility
• Highly pigmented and blendable
• Long-lasting and crease-proof formula
• Creamy texture for easy application

6. Makeup Revolution x Kisu Palette

The Makeup Revolution x Kisu Palette is a luxury-inspired eyeshadow palette that includes 16 highly pigmented shades and 2 highlighters. The colors range from classic neutrals to warm browns and bold turquoise, allowing endless creativity. The silky smooth formula blends effortlessly, making it perfect for both beginners and professionals. The highlighters add a luminous glow, complementing any eye look. This palette is vegan, cruelty-free, and gluten-free, ensuring a guilt-free beauty experience. The marble-pink packaging gives it a premium feel, making it a stylish addition to any makeup collection. It’s ideal for achieving elegant and trendy eye looks.

Why You’ll Love It

• 16 pigmented eyeshadows + 2 highlighters
• Long-lasting, vegan, and cruelty-free
• Easy to blend for seamless application
• Comes in luxurious marble-pink packaging

7. Swiss Beauty Winky 36 Color Eyeshadow Palette

The Swiss Beauty Winky Eyeshadow Palette is a complete eye makeup solution with 36 rich shades in matte, shimmer, and metallic finishes. Infused with jojoba oil, the formula nourishes the skin while ensuring a smooth, non-drying application. The colors are intensely pigmented, providing a bold and striking look in just one swipe. The lightweight and blendable texture allows effortless application without fallout. Suitable for all skin tones, this palette is perfect for daily wear, bridal looks, and festive glam. Its crease-proof and long-lasting formula ensures that your eye makeup stays fresh all day.

Why You’ll Love It

• 36 shades for endless eye looks
• Jojoba oil-infused formula for smooth wear
• Matte and shimmer textures for variety
• Zero fallout and crease-proof application

How to Choose the Right Eyeshadow Palette

1. For Everyday Wear: Go for nude and warm shades like Colorbar Nude Magic or Swiss Beauty Winky Palette.
2. For Bold Looks: Try MARS Eyes Can Kill or Glam21 for vibrant colors.
3. For Versatility: Shryoan Color Studio and Makeup Revolution x Kisu offer a mix of mattes, shimmers, and highlighters.
4. For Budget-Friendly Options: Insight Cosmetics and Swiss Beauty offer great quality at affordable prices.

Final Thoughts

Whether you prefer a soft daytime look or a bold evening glam, these best eyeshadow palettes in India offer something for everyone. With a variety of matte, shimmer, glitter, and metallic shades, they cater to different styles and occasions. From neutral tones for everyday wear to vibrant hues for festive and party looks, these palettes ensure seamless blending and long-lasting wear. Choose the palette that fits your style, budget, and needs, and experiment with endless eye-catching looks to enhance your beauty.

Maintaining fresh clean and sanitary clothes requires laundry as an essential daily practice. A proper detergent serves essential functions because it helps remove stains and odors and protects fabric integrity. Searching for the best detergent among various detergent brands that exist in India becomes a challenging task. The marketplace presents laundry detergents in various brands that deliver specific formulations for distinct requirements including heavy stain elimination together with fabric treatment and environmentally safe options.  

We have created a list to help you select the leading detergent brands within India. The comprehensive guide assists users in selecting their ideal laundry detergent no matter which preference includes budget-friendly pricing premium formulas or environmentally responsible detergents.

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Detergent Market Segment in India

The India detergents industry started at Rs 42,827.4 crore in 2019 but analysts predict it will grow to Rs 73,660.4 crore during 2027 at a projected annual growth rate of 7.0 percent. Market expansion in India became possible due to rising consumer understanding of health promotion and life quality elevation combined with increasing income and growing spending on personal hygiene items which led to elevated product consumption including fabric softeners along with hair and body care products as well as sanitizers and disinfectants.

Homecare product demand in India expanded because people now recognize health and hygiene better show changed lifestyles and earn more disposable income per person. Human beings show a historically unprecedented interest in overall sanitization practices. 

The concerns about COVID-19 transmission have produced an increased awareness among consumers to maintain clean and sanitized homes as well as surroundings. Market growth in the homecare products sector becomes possible due to rising consumer knowledge about personal health combined with hygiene awareness.

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Best Detergent Brands Available in India

1. Surf Excel

The introduction of Surf Excel in 1996 led to its growth as a premier detergent brand in India which now serves contemporary laundry needs of consumers. The detergent provides effective stain removal to both hand-washing and machine-washing and includes a refreshing fragrance. Surf Excel Matic exists in two different versions for washing machines that accommodate top load and front load washer types. The product dissolves swiftly to handle difficult stains and leaves the fabrics stain-free. The outstanding fragrance of this detergent maintains clothing freshness while making it look good and feel soft after each washing cycle.

2. Ariel

Since its introduction, Ariel has attained worldwide recognition for its robust capability to fight stains through its detergent technologies. Since 1967 Procter & Gamble has owned this highly popular household cleaning brand which finds its main market in Asia and Europe. The detergent powder of Ariel Matic Detergent Powder has specifically been created to provide exceptional stain removal and long-lasting freshness in automatic washing machines. Through its oxi-stain molecules, Ariel fights multi-layered culinary stains and maintains fabric color at the same time. The washing product functions well with both hand-powered or semi-automatic operations thus delivering vibrant and completely cleaned garments after each wash.

3. Tide

Tide has operated worldwide since 1946 as a brand that delivers powerful stain-elimination and brilliantly white clothes. Procter & Gamble owns this brand which operates across 23 nations and India is one of them. This specifically designed cleaning product by Tide Plus Double Power operates effectively in both hand wash and washing machines to handle tough stains such as kitchen debris effectively while maintaining fabric brightness. The product contains an enzyme-rich mixture that penetrates different fabric areas including cuffs and underarms. The Jasmine & Rose scents in Tide maintain outstanding freshness and spotless cleanliness through every washing operation.

4. Nirma

Many Indians look back on Nirma detergent as a nostalgic product that plays the well-known Washing Powder Nirma jingle. In 1969 Dr. Karsanbhai Patel established Nirma as he introduced quality detergents which became accessible to every category of consumers. The brand delivers Doodh si safedi performance which produces bright stain-free clothes throughout each wash cycle. Nirma detergent provides superior hand-washing capabilities due to its stain-busting formula that enables effective cleaning in both hard and soft water conditions leading to soft fresh radiant fabrics. Since its establishment in 1969, Nirma has become an all-time classic detergent that maintains its position as a well-trusted family brand in Indian homes.

5. Ghadi

Indian families have trusted Ghadi Detergent, since 1987 because of its cost-effective power to fight stains. The detergent fights tough stains such as oil and curry exceptionally well yet retains clothing freshness combined with a vibrant color appearance. The detergent's soluble composition performs without problems in water conditions regardless of their hardness level. Ghadi provides an intensive cleaning experience for both colored and white fabrics while creating a nice fragrance that stays with the washed items. This essential domestic product provides faultless freshness and brightness during every laundry cycle.

6. Henko

Henko from Jyothy Labs presents the premium detergent that serves both fabric care purposes and stain elimination needs. This detergent combines enzymatic technology with its preservation features to deal with tough stains such as ink as well as oil and mud during a single wash cycle. The durability of delicate fabrics is maintained by the product's oxygen-powered fast action that enables extensive cleaning. You will find Henko offers fresh scents along with its smooth feel which maintains garments fresh-looking throughout longer periods. The stain-removing product works for any fabric type while being suitable for any washing machine to provide perfect spotless results with every wash.

7. Wheel

Hindustan Unilever introduced Wheel Detergent to the market in 1987 as a household favorite detergent that combined affordable pricing with premium cleaning effects. The detergent succeeds in deeply removing stains but maintains fabric freshness. The lemon and jasmine essence in Wheel provides both cleansing power and eliminates bad smells so your laundry will stay fragrant throughout the entire day. People choose this detergent as their daily washing agent because the dissolvable cleaning solution makes it a simple and quick choice for millions. The brand stands as a popular and economical power cleaner that people trust for their cleaning needs throughout Indian households.

Laundry Guide

The selection of proper detergent plays a key role in achieving clean fabrics and fresh outcomes and extended fabric lifespan. Indian consumers can improve their laundry experience by selecting products that match their repair fragrance or fabric maintenance and price requirements. The combination of attention toward cleanliness and detergent advancement provides users with a selection of premium cleaning products that match various washing requirements. 

A pair of finely crafted shoes isn’t just an accessory—it’s a reflection of confidence and style. With each step, they tell a story of elegance, where comfort meets sophistication. The soft touch of premium leather, the precision of handcrafted details, and the perfect balance of fashion and function make them more than just footwear. In a world where trends come and go, these timeless pieces hold their charm. As the demand for exclusivity rises, more women are choosing quality over quantity. From dazzling heels to sleek flats, luxury footwear is redefining fashion, one step at a time.

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Discover the 7 Best Women's Luxury Footwear Brands in india

If you’re looking to step up your shoe game, here are the 7 best luxury footwear brands for women in India that you need to check out!

1. Prada – Italian Craftsmanship at Its Finest

Prada is a global symbol of luxury and innovation. The brand started in 1913 in Milan, Italy. It is known for its high-quality leather and minimalistic designs. Prada shoes are elegant yet practical, making them perfect for any occasion. The brand experiments with bold colors, futuristic designs, and unique heels. Their chunky boots and sleek slingbacks are customer favorites. Prada also focuses on sustainability by using eco-friendly materials. Many celebrities, including Kendall Jenner and Bella Hadid, are often seen in Prada shoes. You can find Prada footwear in top luxury stores across India and online platforms.

Popular Collections & Bestsellers:

• Prada Monolith Boots – A must-have for those who love bold fashion.
• Prada Logo Slingbacks – Perfect for evening wear.
• Prada Loafers – Chic, comfy, and perfect for everyday wear.

2. Catwalk – Luxury with a Desi Touch

Catwalk is an Indian brand that blends luxury with affordability. It was founded in the early 1990s and quickly became popular. The brand focuses on stylish and trendy footwear for modern women. Catwalk offers a mix of casual, party, and formal shoes. Their block heels, embellished sandals, and chic flats are among the top-selling designs. The brand is known for its comfortable yet fashionable styles. Many Bollywood celebrities have been seen wearing Catwalk shoes. The best part? You get premium-looking shoes without spending a fortune. Catwalk footwear is available on Myntra, Ajio, and other Indian shopping platforms.

Popular Collections & Bestsellers:

• Metallic Stilettos – Ideal for parties and weddings.
• Embellished Block Heels – Comfortable yet glamorous.
• Chic Flats – Perfect for daily wear with an elegant touch.

3. Dolce & Gabbana – The Definition of Luxury

Dolce & Gabbana is all about bold and glamorous designs. The brand was founded in 1985 by Domenico Dolce and Stefano Gabbana. Their footwear often features intricate details, including crystals, embroidery, and floral prints. D&G shoes bring a mix of vintage and modern aesthetics. The brand is known for its iconic Sicily-inspired designs, often featuring baroque elements. Many of their heels come with hand-painted details and gold accents. Celebrities like Beyoncé and Kylie Jenner love wearing Dolce & Gabbana footwear. In India, you can shop D&G shoes through premium luxury retailers and online stores like Tata CLiQ Luxury.

Popular Collections & Bestsellers:

• Crystal-Embellished Sandals – The ultimate showstopper.
• Baroque Lace Pumps – A blend of vintage and modern luxury.
• Floral Print Heels – Adding a playful touch to high-end fashion.

4. Jimmy Choo – Hollywood’s Favorite Heels

No luxury shoe list is complete without Jimmy Choo. Known for its red-carpet-worthy heels, this brand offers elegance, glamour, and comfort in every step. Jimmy Choo is a luxury brand known for its stunning heels and elegant shoes. The brand was founded in the early 1990s in London. It became famous after Princess Diana started wearing its shoes. Jimmy Choo heels are often covered in crystals, glitter, and satin, making them perfect for special occasions. The brand is also known for its bridal footwear collection. Apart from heels, they also offer trendy sneakers and comfortable flats. Many Hollywood and Bollywood celebrities love Jimmy Choo, including Deepika Padukone and Sonam Kapoor. You can find Jimmy Choo shoes in exclusive boutiques in India.

Popular Collections & Bestsellers:

• Romy Heels – The classic pointed-toe stiletto that never goes out of style.
• Saeda Crystal Sandals – Perfect for a fairy-tale wedding.
• Ballet Flats – Chic yet practical for everyday wear.

5. Alexander McQueen – Bold & Edgy

Alexander McQueen is a brand known for its bold and dramatic designs. The brand was founded by British designer Alexander McQueen in 1992. McQueen’s footwear is artistic and unique, featuring skull embellishments, exaggerated soles, and edgy details. The brand’s Oversized Sneakers became a global sensation, blending luxury with street style. They also create gothic-inspired boots and heels with metallic details. The brand is famous for pushing the limits of fashion with unusual designs. Many fashion-forward celebrities like Rihanna and Lady Gaga wear Alexander McQueen shoes. In India, the brand is available in select luxury stores and online retailers.

Popular Collections & Bestsellers:

• Oversized Sneakers – A celebrity-favorite casual wear option.
• Skull Embellished Pumps – Edgy and sophisticated.
• Studded Boots – Perfect for a strong fashion statement.

6. Michael Kors – Luxury Meets Affordability

Michael Kors is an American brand that combines luxury with everyday style. It was founded in 1981 by designer Michael Kors. The brand is known for its comfortable yet fashionable footwear. Michael Kors offers a variety of shoes, including trendy sneakers, stylish pumps, and elegant sandals. The brand focuses on metallic details, logo prints, and classic designs. Their gold-tone sandals and leather loafers are very popular. Michael Kors shoes are versatile and can be worn for both casual and formal occasions. In India, you can find Michael Kors footwear in malls, luxury boutiques, and online shopping platforms.

Popular Collections & Bestsellers:

• MK Logo Sneakers – Trendy and comfortable.
• Gold-Plated Sandals – A must-have for festive occasions.
• Classic Pumps – Elegant and versatile.

7. Givenchy – French Sophistication in Every Step

Givenchy is a French fashion house known for its sleek and elegant footwear. The brand was founded in 1952 by Hubert de Givenchy. Givenchy shoes often feature minimalist designs with bold branding. The brand’s Shark Lock Boots became an instant hit, offering a mix of elegance and toughness. Their slip-on sneakers and logo-printed heels are also very popular. Givenchy focuses on high-quality materials like premium leather and suede. Many international stars, including Meghan Markle and Kim Kardashian, wear Givenchy shoes. In India, Givenchy footwear is available at top luxury retailers and online platforms like Farfetch.

Popular Collections & Bestsellers:

• Shark Lock Boots – A bold statement piece.
• Chain-Detail Loafers – Sleek and classy.
• Logo Slides – Perfect for summer fashion.

Why Luxury Footwear Are the New Diamonds

Luxury footwear is now an investment, just like jewelry or handbags. Some designer shoes even increase in value over time. Limited-edition styles become collector’s items. Luxury brands focus on timeless designs, making them always in demand. Unlike fast fashion, these shoes are made to last. The right pair can be passed down like an heirloom. Many people now see them as a status symbol. High-end shoes also offer comfort, durability, and elegance. Whether for red carpets or casual outings, luxury shoes make a statement.

From Bollywood to Hollywood: Celebs Who Swear by These Brands

Bollywood and Hollywood stars love luxury shoes. Deepika Padukone often wears Jimmy Choo for events. Priyanka Chopra is a fan of Dolce & Gabbana heels. Kareena Kapoor has been spotted in Prada and Givenchy. Internationally, Rihanna is known for rocking Alexander McQueen sneakers. Kim Kardashian loves Givenchy’s stylish boots and heels. Celebrities choose these brands for their comfort and style. Their influence makes these shoes even more desirable. If you want a celeb-approved look, these brands are the best choice.

Are These Shoes Worth the Splurge? Let’s Break It Down

Luxury shoes are expensive but worth the price. They use premium materials like fine leather and suede. Every pair is made with careful craftsmanship and attention to detail. Unlike cheap shoes, luxury footwear does not wear out quickly. They also offer better fit and support. Many high-end brands create limited designs, adding to their exclusivity. If you take good care of them, they can last for years. Some even become vintage treasures! Investing in luxury shoes means buying quality, style, and status in one.

Luxury vs. Knockoffs – Can You Spot the Difference?

Luxury shoes have top-quality leather and flawless stitching. The branding is subtle but elegant. Knockoffs often have cheap materials and poor finishing. Authentic designer shoes feel soft, comfortable, and sturdy. Fake ones may feel stiff and poorly shaped. The logos and engravings on real shoes are perfect. If a deal seems too cheap, it is probably fake! Trusted stores and brand boutiques are the best places to buy. Knowing these details helps you make the right choice when shopping for luxury footwear.

Style up!

Luxury footwear is more than just a fashion accessory—it reflects personal style and status. These shoes are crafted with high-quality materials, ensuring durability and long-lasting comfort. Every pair is designed with precision, blending elegance with functionality. The attention to detail, from stitching to finishing, makes them stand out. Unlike mass-produced footwear, they offer exclusivity, making the wearer feel unique and confident. Whether for casual outings or special occasions, they elevate any outfit effortlessly. Investing in premium footwear is not just about style; it’s about owning a piece of luxury that combines fashion, comfort, and craftsmanship in every step.

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Vertical selection of gym supplements stands vital to achieving beneficial outcomes for muscle development and physical stamina together with post-workout restoration. You will face confusion when looking for reliable and effective brands among numerous options within India's market. With a purpose is to showcase the leading gym supplement brands available in India so users can make better choices.  

Broad categories of supplements vary greatly in terms of premium quality since no supplement achieves the same level of excellence. This article reveals the most dependable names in the industry that guarantee high-quality products for sustaining your exercise journey. Prepare to enhance your workout performance with top-quality nutritional supplements. 

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Gym Supplement Market Size in India

The India sports nutrition market size reached $1.79 Billion in 2024. Looking forward, the market is to reach $3.31 Billion by 2033, exhibiting a growth rate (CAGR) of 6.72 percent during 2025-2033.

Athletes together with active adults use sports nutrition products to obtain dietary aids that include supplements protein powders sports drinks and energy bars. Sports nutrition products assist people with avoiding fatigue and help them restore their bodies and shape their physical characteristics. The Indian consumer base has developed an increasing interest in these products which appeal to athletes together with fitness-focused individuals.  

The growing popularity of fitness culture combined with the development of sports facilities and increasing consumer knowledge of unhealthy additives leads to rising demand for organic sports nutrition products. Brand innovations of sugar alternatives have been boosted by the COVID-19 pandemic which sped up the consumer trend of choosing nutrient-rich goods. The market in India will expand due to this emerging pattern.

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Top 5 Gym Supplement Brands in India

1. Optimum Nutrition

The worldwide respected brand Optimum Nutrition (ON) builds its reputation through the premium supplements it provides. The main product of ON stands out as Gold Standard 100 percent Whey Protein which merges whey protein isolate and concentrate for quick muscle recovery and efficient absorption. Athletes and fitness enthusiasts choose this product because it offers great mixability and tasty flavors so it remains their preferred option. The sports nutrition sector recognizes it as a leading brand because it persistently provides trusted supplements that boost peak performance.

2. MuscleBlaze

The fitness industry positions MuscleBlaze as its leading brand because it provides cost-efficient high-standard supplements. This product is designed for Indian bodies and incorporates Enhanced Absorption Formula (EAF) which optimizes protein assimilation. The brand provides two supplements: Whey Protein containing essential amino acids and BCAAs and Super Gainer XXL serving as a safe weight gainer. Fitness enthusiasts choose MuscleBlaze for its quality nutritional products as the brand maintains its position as a leading fitness supplement provider.

3. GNC

GNC stands as the worldwide leader in health and wellness as it delivers many different equipment including vitamin supplements along with sports nutrition products. Since its U.S. inception in 1935, the company grew to become multinational with more than 9,000 retail locations worldwide across 50 plus countries. At GNC customers can access high-quality protein powders together with multivitamins and amino supplements which undergo formulation in USA facilities and production in Indian facilities. Fitness and nutrition enthusiasts from around the world trust GNC because of its WADA certification and its authentication verification systems.

4.     Dymatize

Since its founding in 1994, Dymatize has operated as a Post Holdings Inc. subsidiary to produce sports nutrition products which have gained worldwide recognition. The company develops their supplements with research evidence to support muscle protein synthesis and recovery while delivering valuable nutrition components to users. Dymatize ISO 100 leads the list of popular products alongside Elite Whey Protein and Antioxidants which are recognized for their effective operation and high quality attributes. The company maintains worldwide trust among athletes because Informed Choice provides certification along with its commitment to eliminating harmful substances and its third-party testing.

5. BigMuscle Nutrition

BigMuscles Nutrition serves as a leading Indian fitness supplement company that produces high-performance products at affordable prices. The company was established by Suhel Vats to provide a broad selection of fitness supplements that manufacture their products in India under stringent quality standards. As a brand that cares about purity and effectiveness, BigMuscles has become well-known to athletes and fitness enthusiasts throughout India. BigMuscles maintains its position as a leading supplement company in India through the support of popular endorsers Hardik Pandya and Nora Fatehi.

Summing Up

The expanding fitness industry along with improving understanding of nutritious eating standards drives up demand for trustworthy performance-enhancing supplements throughout India. The sports nutrition industry evolves through innovations that produce improved formulations together with transparent ingredient lists and user-focused solutions that define fitness supplement development. Making wise decisions regarding nutrition enables you to consume beneficial substances that advance your fitness achievement. Using today's variety of supplements enables you to pick the ideal product for your goals while you stay active in your pursuit of optimum performance. 

A bright smile is one of the best accessories you can wear. To keep your teeth strong and white, choosing the right toothpaste is essential. In India, several brands offer different benefits. Colgate and Sensodyne focus on cavity protection and sensitivity relief, while Dabur, Himalaya, and Vicco provide herbal care using natural ingredients. If fresh breath is your priority, Close-Up offers long-lasting freshness. Patanjali brings Ayurvedic goodness at an affordable price. Whether you prefer fluoride-based formulas or herbal alternatives, maintaining oral hygiene with regular brushing and flossing will help keep your smile healthy and beautiful.

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Why Oral Hygiene Matters: The Importance of the Right Toothpaste

Oral health is an essential aspect of overall well-being. It not only affects your confidence but also your digestion and overall health. The right toothpaste can help you:

• Prevent cavities and gum diseases
• Fight bad breath
• Strengthen teeth and gums
• Keep teeth white and bright

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Discover 7 Best Toothpaste Brands in India

Now, let’s take a closer look at the top toothpaste brands in India that can help you achieve a healthy, beautiful smile.

1. Colgate – India’s Most Trusted Toothpaste
 

Colgate has been a trusted brand in India for over 80 years. It offers a range of toothpastes, from cavity protection to whitening. Colgate uses advanced technology to help prevent gum disease and bad breath. Many of its products include fluoride, which is essential for strong teeth. The brand also promotes oral hygiene through various campaigns and initiatives. Colgate has recently focused on sustainability, aiming to reduce plastic use and support eco-friendly packaging. It is widely available and affordable, making it a go-to choice for families across India.

Popular Variants:

• Colgate Strong Teeth: For everyday cavity protection
• Colgate Visible White: For whiter teeth in just one week
• Colgate Total: For 24-hour protection

2. Dabur Red – Ayurvedic Power for Strong Teeth

Dabur Red Toothpaste is known for its Ayurvedic properties. It combines natural herbs like clove, mint, and ginger, which are known for their antibacterial properties. This toothpaste helps in oral hygiene and gum care without the use of harsh chemicals. Dabur also has other variants such as Dabur Meswak and Dabur Herb’l Neem. These are great for people seeking herbal and eco-friendly options. Dabur has a strong presence in both traditional and modern markets, and its toothpaste helps maintain strong teeth and fresh breath.

Popular Variants:

• Dabur Red Paste: For healthy teeth and gums
• Dabur Herb’l Neem: For gum protection
• Dabur Meswak: For natural freshness

3. Himalaya Complete Care – Herbal Toothpaste for Gentle Protection

Himalaya Complete Care Toothpaste is an ideal choice for those who prefer a natural and gentle approach to oral care. It contains ingredients like pomegranate and neem, known for their anti-inflammatory and antibacterial properties. Himalaya's toothpaste helps prevent plaque buildup and fight bad breath while promoting overall gum health. The brand also has products for sensitive teeth, providing protection without any harsh chemicals. With a focus on sustainability, Himalaya strives to use natural, eco-friendly ingredients, making it an excellent choice for health-conscious consumers.

Popular Variants:

• Himalaya Complete Care: For all-round protection
• Himalaya Sparkling White: For natural whitening
• Himalaya Sensitive: For sensitive teeth relief

4. Sensodyne – Best Toothpaste for Sensitive Teeth

Sensodyne is specifically designed for people who suffer from sensitive teeth. It works by forming a protective layer over exposed nerves, providing relief from pain caused by hot, cold, or sweet foods. Sensodyne’s unique formula helps in enamel protection and cavity prevention. Many variants are available, including ones with minty flavors for fresh breath. The brand is dentist-recommended and has built its reputation on providing fast, effective relief from sensitivity. Sensodyne is perfect for anyone looking for a gentle yet reliable solution for their oral care needs.

Popular Variants:

• Sensodyne Rapid Relief: For quick relief from sensitivity
• Sensodyne Fresh Mint: For long-lasting freshness
• Sensodyne Repair & Protect: For stronger enamel

5. Vicco Vajradanti – The Ayurvedic Choice for Healthy Teeth

Vicco Vajradanti is a herbal toothpaste that has been a trusted name in Indian households for decades. Made with natural ingredients like babul and clove, it is known for its antiseptic and healing properties. Vicco helps in fighting plaque, preventing cavities, and maintaining gum health. Its unique formula promotes strong teeth without the use of harmful chemicals. Vicco’s toothpaste is ideal for those who prefer a holistic and natural approach to oral hygiene. It has become a favorite among users who value Ayurvedic remedies for their oral care.

Popular Variants:

• Vicco Vajradanti: Classic formula for strong teeth
• Vicco Vajradanti Sugar-Free: For diabetic patients

6. Close-Up – The Ultimate Freshness Booster

Close-Up is a gel toothpaste known for providing long-lasting fresh breath. It features a unique formula with micro-crystals, which help to fight bad breath and provide a cooling effect. Close-Up comes in a variety of flavors like Red Hot and Ever Fresh, making it a fun choice for all ages. The toothpaste also helps in preventing plaque and maintaining healthy gums. Its appealing packaging and youthful image have made it a popular choice among young adults and teens in India.

Popular Variants:

• Close-Up Red Hot: For spicy freshness
• Close-Up Ever Fresh: For extra coolness

7. Patanjali Dant Kanti – Herbal Goodness for Strong Teeth

Patanjali Dant Kanti is an affordable herbal toothpaste that combines Ayurvedic wisdom with modern oral care. Made with natural ingredients like neem, clove, and babul, it is gentle on the gums and helps fight gum diseases and bad breath. Patanjali’s toothpaste is free from artificial chemicals and synthetic additives, making it a popular choice for those looking for a natural and chemical-free oral care solution. The brand's affordability and effectiveness have made it a strong competitor in the Indian market, especially for budget-conscious consumers.

Popular Variants:

• Dant Kanti Advanced: For stronger gums and teeth
• Dant Kanti Natural: For everyday use

Fun Toothpaste Facts You Didn’t Know!

• The first toothpaste was made from crushed eggshells and bones!
• Some ancient civilizations used charcoal and tree bark to clean their teeth.
• The world’s most expensive toothpaste contains 24-karat gold dust.

Which One You Choose?

The key to strong and healthy teeth is brushing twice a day with the right toothpaste. Choosing the right brand depends on your needs. If you prefer a fluoride-based option, Colgate and Sensodyne offer great protection. For those who like natural ingredients, Dabur Red, Vicco, and Patanjali provide Ayurvedic benefits. Himalaya balances herbal care with modern technology, while Close-Up ensures long-lasting fresh breath. No matter which toothpaste you pick, maintaining good oral hygiene, regular brushing, and flossing are essential. Pairing it with a healthy diet and routine dental check-ups will keep your smile bright and cavity-free.

Makeup is changing, and so are choices. People now want clean, cruelty-free beauty that cares for the planet. Traditional makeup often contains animal-derived ingredients, but things are different now. New brands are creating vegan, skin-friendly products without harming animals. From hydrating lipsticks to long-lasting foundations, everything is made with natural and safe ingredients. These products are not just ethical but also high-performance and trendy. With so many Indian brands offering vegan makeup, making the switch is easier than ever. Now, beauty lovers can enjoy bold colors, smooth textures, and lasting wear makeovers without any guilt.

Why Choose Vegan Makeup?

Vegan makeup is free from animal ingredients like beeswax, carmine (crushed beetles), and lanolin (sheep’s wool). Instead, these products use plant-based and synthetic alternatives, making them safe, ethical, and often more skin-friendly.

Benefits of Vegan Makeup:

• No animal cruelty
• Skin-friendly, non-toxic ingredients
• Environmentally sustainable
• Suitable for sensitive skin

7 Best Vegan Makeup Brands in India

Discover the 7 best vegan makeup brands in India offering cruelty-free, high-performance beauty. From nourishing lipsticks to long-lasting foundations, these brands ensure clean, ethical, and skin-friendly makeup without compromising quality.

1. Mamaearth – Natural & Affordable Beauty

Mamaearth is a clean beauty brand known for its toxin-free and skin-loving makeup. Their products are enriched with natural oils, vitamins, and antioxidants to nourish the skin while providing long-lasting coverage. The brand focuses on gentle formulations, making it ideal for sensitive skin types. Mamaearth also promotes eco-friendly packaging and follows ethical sourcing for ingredients. Their makeup is free from harmful chemicals like parabens and silicones, ensuring a safer beauty routine. With a mission to give back, Mamaearth plants a tree for every product sold, making it a sustainable and conscious choice for beauty lovers.

Top Products:

• Mamaearth Hydra-Matte Lipstick (with avocado oil & hyaluronic acid)
• Glow Serum Foundation (with vitamin C & turmeric)
• Kohl Black Long Stay Kajal (smudge-proof & enriched with chamomile)

2. Sugar Cosmetics – Bold, Vegan & Long-Lasting

Sugar Cosmetics is a trendy, cruelty-free brand known for highly pigmented and long-wearing makeup. Their products cater to Indian skin tones, offering a wide range of shades for all complexions. The brand is famous for its matte and smudge-proof formulas that stay put for hours. Sugar's makeup is resistant to humidity and sweat, making it perfect for Indian weather. Their bold colors and high-performance products make them a favorite among young and experimental makeup lovers. The brand continuously innovates, bringing on-trend shades and formulas that are both stylish and vegan-friendly.

Top Products:

• Matte Attack Transferproof Lipstick (100% vegan & non-drying)
• Ace of Face Foundation Stick (creamy, blendable & waterproof)
• Uptown Curl Waterproof Mascara (intense volume without clumps)

3. Lotus Herbals – Ayurvedic & Vegan Beauty

Lotus Herbals blends Ayurveda with modern science to create makeup that enhances beauty while nourishing the skin. Their products are made with natural extracts, essential oils, and plant-based ingredients to ensure a gentle and safe makeup experience. Lotus focuses on skin hydration and repair, making their cosmetics ideal for daily wear. Their formulas are lightweight, breathable, and suitable for all skin types. The brand also prioritizes eco-conscious packaging and ethical production, ensuring a sustainable approach. Lotus Herbals is a great choice for those who want Ayurvedic goodness in their makeup routine.

Top Products:

• Ecostay Lip Color (hydrating with jojoba & shea butter)
• Proedit Silk Touch Foundation (lightweight & natural finish)
• Colorkick Kajal (12-hour smudge-proof formula)

4. Paul Penders – 100% Vegan & Botanical Beauty

Paul Penders is a premium, plant-based brand that offers herbal and botanical-infused cosmetics. Their products are enriched with organic oils, vitamins, and minerals to provide skincare benefits along with makeup. The brand uses 22 certified organic herbs in its formulations, ensuring chemical-free and non-toxic beauty solutions. Paul Penders avoids synthetic colors, artificial fragrances, and preservatives, making their makeup ideal for sensitive and acne-prone skin. With a commitment to clean beauty, they ensure all products are cruelty-free and eco-friendly. If you prefer pure, botanical-based cosmetics, Paul Penders is a top choice.

Top Products:

• Herbal Lipstick (made with natural pigments & plant oils)
• Botanical Foundation (hydrating with aloe vera & jojoba)
• Natural Glow Face Powder (lightweight & breathable)

5. Ruby’s Organics – India's First Organic Makeup Brand

Ruby’s Organics is a homegrown, organic beauty brand that revolutionized the Indian makeup industry. Their products are made with natural clays, plant oils, and herbal extracts, offering skin-friendly and breathable makeup. The formulas are designed to enhance natural beauty rather than mask it, providing lightweight and buildable coverage. The brand focuses on multi-functional products, making their makeup ideal for a minimalist and eco-conscious beauty routine. Free from toxins, parabens, and synthetic fillers, Ruby’s Organics ensures a pure and ethical approach to beauty. Their makeup is hydrating, nourishing, and perfect for everyday wear.

Top Products:

• Crème Blush (blendable, enriched with shea butter & clary sage oil)
• Skin Tint Mattifying Foundation (lightweight, breathable & perfect for daily wear)
• Smoked Kohl (natural, smudge-proof & enriched with almond oil)

6. Asa Beauty – Sustainable & Luxury Vegan Makeup

Asa Beauty is a luxury clean beauty brand that offers refillable and eco-friendly makeup. Their products are formulated with high-quality natural ingredients, ensuring a gentle yet high-performance finish. Asa Beauty’s minimalist packaging is designed to reduce waste, making it a great choice for sustainability-conscious consumers. The brand focuses on hydrating and skin-protecting formulas, ensuring comfort and long wear. Their multi-use products allow for a versatile makeup routine, making them ideal for modern beauty lovers. Asa Beauty is a perfect mix of luxury, sustainability, and ethical beauty.

Top Products:

• Lip & Cheek Tint (multi-use, creamy & hydrating)
• Hydra-Matte Lipstick (with shea butter & almond oil)
• Easy Blend Concealer (natural finish & enriched with vitamin E)

7. Kiro – Skincare-Infused Vegan Makeup

Kiro Beauty is a clean and modern makeup brand that blends high-performance cosmetics with skincare benefits. Their products are lightweight, breathable, and enriched with botanical extracts like chamomile, argan oil, and shea butter. Kiro’s formulations focus on hydration and nourishment, making them perfect for daily wear. The brand offers long-lasting, sweat-proof, and non-comedogenic makeup that suits all skin types. Kiro prioritizes safe and effective ingredients, ensuring that beauty lovers can enjoy makeup without worrying about skin damage. If you're looking for vegan beauty that cares for your skin, Kiro is a must-try.

Top Products:

• Super Butter Lip Lacquer (hydrating with mango butter & jojoba oil)
• Botanico Timeless Matte Compact (lightweight, sweat-proof & enriched with argan oil)
• Waterproof Soft Matte Eyeliner (smudge-proof & enriched with chamomile)

What Makes Vegan Makeup Different from Regular Makeup?

Unlike regular makeup, which may contain animal by-products, vegan makeup uses plant-based and synthetic alternatives. Instead, vegan brands use natural waxes, plant oils, and mineral pigments. Here’s what you WON’T find in vegan makeup:

• Carmine (crushed beetles) – used in lipsticks
• Lanolin (from sheep’s wool) – found in lip balms
• Beeswax – used in mascaras and lipsticks
• Collagen (from fish scales) – in highlighters

Is Vegan Makeup as Long-Lasting & Pigmented? 

Many people believe vegan makeup lacks pigment and longevity—but that’s not true! Today’s vegan brands use advanced formulas for bold, long-wearing colors.

• Sugar’s Matte Lipsticks last up to 12 hours
• Ruby’s Organics Skin Tint gives a natural, fresh look all day
• Paul Penders Herbal Lipstick has rich, long-lasting pigment

Ready to Switch to Vegan Makeup?

Switching to vegan makeup is a step toward a kinder and cleaner beauty routine. With the right products, there’s no need to compromise on quality or performance. From nourishing foundations to hydrating lipsticks, every product is made with natural and skin-loving ingredients. Bold colors, long-lasting formulas, and skincare benefits make the switch even more exciting. Each product is free from harmful chemicals and cruelty-free, ensuring beauty with a conscience. Whether it’s daily wear or a glam look, vegan makeup offers the perfect balance of performance and ethics. Beauty is now as pure as it is powerful.

Premium-quality basmati rice improves the taste experience of biryani and pulao while enriching their overall texture. People who choose the best basmati rice will find improved food quality which maintains traditional culinary customs. Rice belongs to a nutritious diet and should not be eliminated from the menu. High-quality basmati rice provides a healthy substitution against chronic diseases while promoting fat breakdown and minimizing arsenic exposure risks in the body. We have selected the top basmati rice brands available in India based on their exceptional taste nutritional value and product quality.

Also Check: Top 5 Alcohol Parent Companies in India: All You Need To Know

Basmati Rice Market Size in India and Abroad

The Indian basmati rice market accounted for Rs 485.1 billion at present while experts anticipate it will exceed Rs 500 billion until 2030. The market volume projects an exponential expansion that drives the Indian basmati rice sector to thrive at a remarkable pace. 

The global basmati rice market will produce an estimated revenue of $356 billion with a projected 2.6 percent growth rate until 2030. 

Basmati rice describes a specific variety of aromatic long-grain species that first grew in the Indian subcontinent. The product exists as commonly available rice through brown or white versions that produce floral smells and produce nutty flavors. The nutritional value of basmati rice includes vitamins as well as zinc potassium and magnesium alongside other important nutrients. 

Also Read: Top 7 Bread Brands in India: India’s Bread Basket

Benefits of Basmati Rice

• Basmati rice serves as an excellent food source of essential nutritional elements including carbohydrates and protein in addition to fiber and multiple vitamins and minerals.
• Another unique quality of basmati rice is that it carries a low glycemic index (GI) among other rice types.
• Basmati rice features an inherent low content of saturated fat together with cholesterol. 
• The antioxidants in Basmati rice consist of vitamin C along with vitamin E which functions to combat harmful free radicals found in the body. Vitamin C combined with vitamin E helps fight dangerous free radicals that appear in the body. 
• Basmati rice possesses nutrients supporting the health of both skin and hair through its B vitamin and zinc elements.

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Best Basmati Rice Brands in India

1. India Gate

The long-grained India Gate Basmati Rice has become a household name since KRBL Limited launched the brand in 1889. The aging process of this authentic 100 percent vegan rice produces a premium taste and improved texture and ensures that the rice stays loose after boiling. The essential nutrients including fiber, protein and magnesium present in this product promote good digestion as well as general health benefits. The airtight sealing of this product creates both fresh preservation and pure nutrition which makes it stand as a top brand throughout India and worldwide markets.

2. Daawat

LT Foods produces Daawat Basmati Rice at its Punjab facilities where Himalayan snow enriches the product. This fine-textured rice extends to 24mm in length during cooking due to its nutty flavor, non-sticky characteristics and delicate grain structure. Indian families and chefs select this product because it receives two-year aging which improves both taste and aroma. The premium quality of Daawat Basmati rice finds its endorsement through Amitabh Bachchan.

3. Kohinoor

Kohinoor Basmati Rice has continued to be a trusted name since its establishment 127 years ago because of its superior quality as well as its signature premium aroma. Expert chefs choose Kohinoor Gold Basmati Rice for biryani preparation because its aged two-year grains reach 2.5 cm when cooked. This naturally developed gluten-free rice meets the requirements of those who need minimal protein in their diets. The company McCormick and Co. Inc. maintains Kohinoor under their ownership to ensure the highest possible food quality and safety regulations.

4. Khana Khazana

Khana Khazana Biryani Basmati Rice stands as a premium pesticide-free product that offers long-grained rice with a unique aroma and non-sticky texture. The natural cultivation process produces this rice without additives or chemicals as it doubles its length after cooking. Biryani, pulao and fried rice gain elevated elegance through the usage of this rice which suits daily cooking requirements. Khana Khazana Basmati Rice makes an elegant food accompaniment for meals because it has a subtle flavor and gentle texture.

5. Fortune

As a 1993-founded company, Fortune Rice Ltd produces Fortune Basmati Rice which stands out through its non-sticky grains aromatic scent and high fiber composition. The rice functions perfectly in biryani and pulao preparations because of its exceptional quality. The organization specializes in basmati and non-basmati rice production while delivering premium rice products to domestic and international customers since 2005. Fortune Rice has earned a superior status through innovative leadership along with advanced manufacturing expertise.

6. Shrilalmahal

The premium brand Shrilalmahal Basmati Rice under Shrilalmahal Group since 1907 attributes its recognition to its 24mm long extra-grains and characteristic aroma and its cholesterol and fat content reduction. This aged rice needs two years of maturation before it can improve dishes with a mild nuttiness. High purity combined with excellent quality makes this rice suitable for diabetics to provide delicious dining experiences. The salient quality attributes of Shrilalmahal Basmati Rice make its premium price reasonable.

7. Lal Qilla

The traditional rice brand Lal Quilla Basmati Rice has produced its products at Amar Singh Chawal Wala (ASCW) since the early 1900s at its Himalayan growing fields. Its milky-white extra-long grains contain protein and aroma quality and offer a sweet taste. One of the special features of this rice is that it requires only 10 minutes of cooking time after spending two years aging. This rice serves excellent purposes in biryani along with pulao as well as international dishes.

Nourish with Basmati

Using superior quality basmati rice gives dining a transformation by introducing delightful scents alongside tastes and wellness benefits. The long-standing heritage and special qualities of premium basmati rice cause it to increase the quality of many culinary styles and promote both taste and wellness benefits. The selection of appropriate basmati rice delivers culinary excellence together with nutritional value because it serves a critical role in every domestic culinary setup.

Body oils are a game-changer in skincare. They deeply nourish, hydrate, and add a natural glow to your skin. Unlike lotions, body oils penetrate deeper, keeping your skin soft and radiant for longer. If you're looking for the best body oil brands in India, you're in the right place! Here’s a detailed list of the 6 best body oil brands in India that will transform your skincare routine.

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7 Best Face Serum Brands in India for Glowing Skin

Why Should You Use Body Oil?

• Deep Moisturization: Body oils lock in moisture and prevent dryness.
• Better Absorption: They penetrate deep into the skin for long-lasting hydration.
• Glowing Skin: Oils add a natural sheen, making your skin look radiant.
• Relaxation & Stress Relief: Some oils contain essential oils that soothe the senses.
• Anti-Aging Benefits: They improve skin elasticity, reducing signs of aging.

Read more: 10 Best Skincare Brands in India for Glowing Skin

How to Use Body Oil the Right Way?

To get the best results, follow these simple steps:

1. Apply After a Shower: Your skin absorbs oil better when slightly damp.
2. Warm It Up: Rub the oil between your palms before applying.
3. Massage Gently: Use circular motions to help the oil sink in.
4. Don’t Overdo It: A few drops are enough for soft, glowing skin.

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6 Best Body Oil Brands in India

Let’s explore the top body oil brands that stand out for their quality, ingredients, and benefits.

1. Bath & Body Works Aromatherapy Body Oil

Bath & Body Works is known for its luxurious self-care range, and their Aromatherapy Body Oil is no exception. It is designed to moisturize, relax, and rejuvenate your skin while soothing your senses. Infused with natural essential oils, it provides deep hydration without feeling heavy or sticky. The lightweight formula makes it perfect for daily use, leaving your skin soft and glowing. Whether you need stress relief, better sleep, or a refreshing boost, these body oils cater to different moods. With long-lasting hydration and an elegant fragrance, it enhances your skincare routine effortlessly.

Best Variants:

• Lavender Vanilla: Calms your senses and promotes better sleep.
• Eucalyptus Spearmint: A refreshing oil that relieves stress.
• Sandalwood Rose: Deeply moisturizing with a subtle, elegant fragrance.

2. The Body Shop Spa of the World Body Oils

The Body Shop's Spa of the World Body Oils bring a luxurious spa-like experience to your home. Made with ethically sourced ingredients, they provide intense nourishment and a silky-smooth finish. These oils are perfect for deep hydration, relaxation, and skin rejuvenation. The fast-absorbing formula ensures no greasy residue, making them ideal for all skin types. Their unique blend of botanical extracts and essential oils enhances the skin’s elasticity while promoting a natural glow. Whether you seek firming, radiance, or relaxation, these oils cater to your skin’s needs, offering a pampering experience with every use.

Best Variants:

• Thai Makrut Lime Firming Oil: Tightens and tones the skin.
• Polynesian Monoi Radiance Oil: Gives an instant glow and smoothness.
• French Lavender Relaxing Oil: Soothes tired skin and mind.

3. Indulgeo Essentials Luxuriant Body Oil

Indulgeo Essentials is known for its high-performance botanical skincare, and their Luxuriant Body Oil is a powerhouse of nourishment. Formulated with cold-pressed plant oils, it deeply hydrates, repairs, and revitalizes the skin. This oil is perfect for reducing stretch marks, scars, and uneven skin tone, thanks to its rich blend of antioxidants and vitamins. It improves skin elasticity and promotes collagen production, keeping your skin youthful and radiant. The lightweight, quick-absorbing formula ensures deep penetration without clogging pores. Free from parabens, sulfates, and artificial fragrances, it’s a clean and effective choice for glowing, healthy skin. 

Best Features:

• Contains rosehip, argan, and camellia oils for intense hydration.
• Helps reduce stretch marks and scars.
• Provides anti-aging benefits by boosting collagen production.

4. Plum BodyLovin’ Drivin’ Me Cherry Body Oil

Plum’s Drivin’ Me Cherry Body Oil is a lightweight, fast-absorbing oil that keeps your skin soft and nourished all day. Made with plant-based oils, it delivers deep hydration without making your skin greasy. The fun, fruity cherry fragrance adds a refreshing twist to your skincare routine. Enriched with natural emollients, it locks in moisture, making your skin feel smooth and plump. This oil is 100% vegan, cruelty-free, and free from harmful chemicals, making it safe for daily use. If you love fruity scents and soft, glowing skin, this body oil is a must-try.

Best Features:

• Contains sweet cherry, almond, and coconut oils.
• Fast-absorbing and non-greasy.
• Leaves a delightful cherry scent on your skin.

5. Keya Seth Aromatherapy Body Oil

Keya Seth’s Aromatherapy Body Oil blends ancient Ayurvedic wisdom with modern skincare needs. It deeply nourishes the skin, improves texture, and enhances glow. Packed with pure essential oils, it helps to reduce pigmentation, brighten the skin, and even out tone. The oil also relieves dryness, soothes irritation, and keeps the skin supple. Its fast-absorbing, non-sticky texture ensures long-lasting hydration without any greasy feel. Ideal for daily body massage, it promotes better blood circulation and muscle relaxation. Affordable yet effective, this Ayurvedic oil is a great choice for those looking for natural skincare solutions.

Best Features:

• Enriched with sandalwood, almond, and jojoba oils.
• Helps with skin brightening and hydration.
• Reduces pigmentation and uneven skin tone.

6. Khadi Natural Herbal Body Massage Oil

Khadi Natural’s Herbal Body Massage Oil is a 100% Ayurvedic formulation designed for deep nourishment and relaxation. It hydrates, repairs, and rejuvenates the skin using herbal extracts and nutrient-rich oils. The oil helps to relieve stress, soothe tired muscles, and improve blood circulation when used for massage. Its antioxidant-rich formula promotes healthy skin by protecting against dryness and irritation. Free from parabens, sulfates, and synthetic fragrances, it is safe for all skin types. The herbal infusion ensures that your skin feels soft, looks radiant, and stays deeply moisturized throughout the day.

Best Features:

• Made with sesame oil, wheat germ oil, and vitamin E.
• Improves blood circulation and reduces stress.
• Ideal for daily body massage and hydration.

Oil, be back! Why Body Oils Are Better Than Lotions

Many people wonder whether to use body oils or lotions. Here’s why oils are the better choice:

• Oils have better penetration and deeply nourish the skin.
• Lotions contain water and preservatives, while oils are pure and natural.
• Oils help in reducing stretch marks and improving skin elasticity.
• They last longer than lotions and keep your skin hydrated for hours.

GLOW UP IN A BOTTLE – Benefits of Using Body Oil

• Hydrates dry and rough skin
• Adds a natural, healthy glow
• Reduces fine lines and wrinkles
• Soothes itchy and sensitive skin
• Provides aromatherapy benefits

Give Your Skin the Luxe Treatment!

Dry skin can feel rough and lifeless. Lotions provide moisture, but it fades too soon. That’s where body oils make a difference. A few drops after a shower lock in hydration, leaving the skin soft and glowing. Some oils deeply nourish, while others add a refreshing scent. Lightweight formulas absorb quickly, making the skin feel smooth without greasiness. Herbal blends bring relaxation, while rich oils help with scars and uneven tone. With the right body oil, skincare becomes effortless. It’s not just about moisture—it’s about healthy, radiant skin that feels as good as it looks.

Move over, traditional skincare—there’s a new powerhouse in town, and it’s here to redefine beauty as we know it. After conquering international markets and making its way into the beauty cabinets of celebrities and trendsetters, Rodial is making its grand entrance into India via beautindia, and is now available on Nykaa. Founded by the visionary Maria Hatzistefanis in 1999, the brand has built a cult following worldwide, thanks to its innovative skincare-meets-makeup formulations. Now, Indian beauty lovers will finally get their hands on Rodial’s bestsellers, from the iconic Snake Serum to the viral Banana Lowlighter.

Rodial has been revolutionizing skincare for an incredible 25 years! This dynamic cult brand is adored by beauty enthusiasts, high-profile celebrities, and experts alike, thanks to its cutting-edge formulas that promise both instant gratification and lasting results. With a passion for ingredient education and top-notch product performance, Rodial is reshaping the beauty landscape, crafting innovative products that amplify your natural confidence and radiance. 

So, what’s the story behind Rodial’s journey, and why is its Indian launch such a game-changer? Maria Hatzistefanis gives us an inside look at her brand’s explosive success and what’s next as Rodial lands in one of the world’s fastest-growing beauty markets.

From a Tiny Greek Island to a Global Beauty Empire

Long before Rodial became a global sensation, Hatzistefanis had a passion for beauty that couldn’t be tamed. “Since I was six years old, I would spend all my pocket money on Vogue, Harper’s Bazaar, and Elle. I was obsessed with the beauty and fashion world,” she shares.

Born in Greece and raised in a non-entrepreneurial family, Maria’s journey was anything but conventional. After studying English literature in Athens, she moved to New York to pursue business at Columbia Business School. Like many, she initially followed the traditional path—investment banking—but quickly realized that the corporate world wasn’t for her. “I became a very bad employee,” she laughs. “I was constantly late, my heart was elsewhere, and soon enough, I got fired. That was my moment of realization—I needed to start my own thing.”

Armed with just £20,000 in savings and working from the backroom of her home, Maria launched Rodial. What started as a one-woman show would soon turn into a multimillion-dollar empire.

How a Snake (Serum) Changed Everything

Rodial’s big break didn’t come easy. “In the early years, I struggled to get investors because, back then, men weren’t putting money into female-led beauty brands,” Maria reveals. The hustle was real—she handled product development, manufacturing, and even sold the products herself in stores on weekends.

Then came Snake Serum, the anti-aging product that turned Rodial into an overnight sensation. “We developed our first anti-aging product, and the ingredient list contained a synthetic venom-like peptide. I thought, why not call it Snake Serum?” she recalls. “Everyone said I was crazy, that it would never sell. But we had nothing to lose.”

They leaned into the edgy branding, packaging the product in sleek black, launching a bold campaign with live snakes, and sending out samples to beauty editors. The result? A viral beauty moment before social media was even a thing.

“Suddenly, we went from selling 100 units a week to 5,000 units,” Maria says. “It was insane! That moment put Rodial on the map, and we’ve never looked back.”

Why India? Why Now?

India’s beauty industry is booming, with consumers increasingly drawn to high-performance skincare that bridges the gap between science and luxury. With its proven track record of game-changing formulas, Rodial is the perfect fit for this evolving market. Partnering with beautindia ensures that Rodial reaches the right audience—those who seek innovation, effectiveness, and a touch of glam in their skincare routines.

“We’ve seen tremendous demand from Indian consumers shopping internationally for Rodial,” Maria explains. “Nykaa’s platform and reach make it the perfect partner to introduce Rodial in India. We’re not just bringing products; we’re bringing a beauty revolution.”

Cult Products Coming to India

Rodial’s launch in India signifies an exciting new chapter in skincare accessibility. With its presence in over 35 countries and a partnership with more than 2,000 prestigious luxury retailers, including Selfridges, Harrods, SpaceNK, and Neiman Marcus, Rodial is committed to empowering Indian consumers with expertly formulated products. Experience the transformation with highly sought-after items like Dragon’s Blood Sculpting Gel, Banana Lowlighter, Glass Powder, and Vitamin C Brightening Pads, alongside innovative new favorites such as Plumping Collagen Lip Oil, SPF 50 Drops, and Collagen Booster Drops. Embrace your skincare journey with Rodial!

 “These aren’t just skincare products; they’re confidence in a bottle,” says Maria. “Every formula is created with real results in mind—no fluff, no false promises.”

What Makes Rodial Different?

In a market saturated with skincare brands, Rodial stands out for its fearless innovation and results-driven approach.

“Our philosophy is simple—we create cutting-edge skincare that works. We don’t follow trends; we set them,” Maria states. “Each product is designed to tackle specific skin concerns head-on, using breakthrough ingredients that deliver visible transformations.”

Rodial’s signature? Bold names, bold results. From Snake Serum to Dragon’s Blood, each product is designed to make a statement—not just on your shelf, but on your skin.

From Kardashians to the World

Rodial isn’t just popular with beauty junkies—it’s a Hollywood favorite, gracing the vanities of the Kardashians, Hailey Bieber, and Rosie Huntington-Whiteley.

“We worked closely with makeup artists, and one of them gave our products to Kylie Jenner,” Maria recalls. “She posted about it, and suddenly, the world wanted Rodial. We then reached out to Kris Jenner, and to our surprise, she responded the next day! We ended up doing two campaigns with Kylie, and the rest is history.”

The Banana Lowlighter, in particular, became a must-have after countless celebs swore by its lit-from-within glow. “It was the go-to product during lockdown—everyone wanted to look fresh and awake on Zoom,” Maria laughs.

What’s Next for Rodial?

With its India debut, Rodial is just getting started. “We have big plans for this market,” Maria teases. “Expanding our skincare-meets-makeup line, bringing in more exclusive launches, and even exploring localized formulas for Indian skin needs.”

Her biggest advice for aspiring entrepreneurs? “Believe in yourself—even when others don’t.”

Rodial’s journey proves that taking risks, trusting your vision, and embracing the unexpected can lead to groundbreaking success. And now, as it steps into India, one thing is certain: Indian beauty is about to get a whole lot more exciting.

Is India Ready for the Rodial Revolution?

With products that combine science, luxury, and undeniable results, Rodial’s entry into India isn’t just another brand launch—it’s a game-changer. Get ready to experience skincare that’s fearless, fabulous, and formulated for impact. Kutub Ariwala, Co-founder of beautindia, shared, “At beautindia our goal is to introduce the finest global beauty brands to Indian consumers. Rodial’s innovative approach to skincare aligns perfectly with the evolving beauty preferences in India. We are proud to bring a brand that blends cutting-edge science with luxury, offering transformative solutions that meet the high standards of today’s skincare enthusiasts.”

India's alcoholic beverage industry stands as a significant player in the global market, shaped by a blend of long-standing traditions and changing consumer tastes. With a large and varied audience, this sector offers vast opportunities for both established companies and new entrants. The industry's rapid growth is driven by factors like a burgeoning young population, increasing urbanization, higher disposable incomes, and shifting social attitudes. 

Key players in this flourishing sector include parent companies that lead the market with extensive portfolios covering spirits, beer, and other alcoholic drinks. These companies not only set industry trends and influence consumer preferences but also foster innovation through premium products and strategic growth. This article delves into the top 5 parent companies at the forefront of India's alcohol market, offering insights into their influence on the industry's dynamic landscape.

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5 Best Alcohol Parent Companies in India 

1. Radico Khaitan. Co

Radico Khaitan Limited (RKL) stands as one of the oldest and largest producers of Indian Made Foreign Liquor (IMFL) in India, with a rich history that dates back to 1943. Initially called Rampur Distillery, the company transitioned from being a bulk supplier and bottler for other brands to become the creator of four millionaire labels and over fifteen organically grown brands. 

With two major distilleries—Rampur Distillery in Uttar Pradesh and Radico NV Distilleries Maharashtra Limited, a joint venture in Aurangabad—RKL has a total production capacity that exceeds 157 million liters. Additionally, it operates 28 bottling units throughout India. 

Diverse Product Range: Rampur Single Malt, Jaisalmer Gin, Magic Moments Vodka, 8PM Premium Black Whisky, 1965 Spirit of Victory Rum, Morpheus XO Brandy, and Royal Ranthambore Whisky. 

2. Diageo India 

Diageo India, a part of the global beverage leader Diageo Plc, stands out as one of the top alcohol companies in the nation. Based in Bengaluru, the company has a strong footprint, backed by a committed workforce of over 3,000 employees and 37 manufacturing facilities located across various states and union territories. 

With a portfolio of over 200 brands available in more than 180 countries, Diageo is a global frontrunner in the premium spirits market and maintains a strong presence in the rapidly expanding beer sector, with Guinness at the forefront of its offerings. Furthermore, its extensive distribution network and cutting-edge Technical Centre bolster its leadership in the Indian alcoholic beverage industry.

Diverse Product Range: Johnnie Walker, Black Dog, Black & White, Vat 69, Antiquity, Signature, Singleton, Royal Challenge, McDowell’s No. 1, Smirnoff, Ketel One, Tanqueray, and Captain Morgan. 

3. SOM Distilleries Breweries 

The flagship company, Som Distilleries and Breweries Ltd (SDBL) was founded in 1993 and is located in Bhopal, Madhya Pradesh. The company focuses on brewing, fermenting, bottling, canning, and blending both beer and Indian Made Foreign Liquor (IMFL), and it also provides draught beer to hotels. This dual-market strategy helps reduce seasonal risks, improves marketing efficiency, and allows the company to serve a wide consumer base while driving growth and increasing market share.

Som Group of Companies is a diverse player in the AlcoBev sector, based in Central India, and is involved in producing beer, whisky, vodka, rum, gin, ready-to-drink beverages, and country liquor. The group has established a comprehensive ecosystem that includes a brewery, a distillery, support industries, and a robust distribution network throughout the country.

Beer Product Range: Hunter, Black Fort, Power Cool, and Woodpecker, 

Other Product Range: Pentagon, Milestone 100 Whisky, White Fox Vodka, Genius, and Sunny.

4. Globus Spirits

Globus Spirits Limited is a fast-growing player in the Indian alcohol market, recognized for its innovative and youth-oriented brand lineup. With popular products like Derby Whisky and XOVOD Vodka, the company has effectively attracted a younger, more adventurous consumer demographic. Founded in 1993 and based in New Delhi, Globus Spirits has established a strong presence across various segments, producing and selling both Indian Made Indian Liquor (IMIL) and Indian Made Foreign Liquor (IMFL).

Product Range: Ghoomar, Heer Ranjha, Shahi, and Globus Spirits Dry Gin.

5. United Spirits

United Spirits Limited (USL), a part of the global beverage giant Diageo, stands as one of the largest alcoholic beverage companies in India and ranks as the second-largest spirits producer worldwide by volume. Based out of Bengaluru, Karnataka, USL offers a wide range of Indian Made Foreign Liquor (IMFL), which includes whisky, brandy, rum, vodka, gin, and wine. Furthermore, USL is involved in the import, manufacturing, distribution, and sale of several well-known Diageo brands.

With a strong retail presence, strategic franchising, and tie-up manufacturing units (TMUs), USL serves consumers across various price segments, ranging from Popular and Prestige to premium and luxury. Although its main operations are in India, the company has also extended its reach beyond the country's borders, catering to a diverse international clientele. Through its vast distribution network and premium brand offerings, United Spirits is committed to reinforcing its leadership position in the alcoholic beverage sector.

Diverse Product Range: McDowell’s No.1, Royal Challenge, Signature, Antiquity, Black Dog, Director’s Special Black, and McDowell’s Brandy. 

Alco-Bev At Rise

India's alcoholic beverage industry is undergoing significant changes, influenced by evolving consumer tastes, a shift towards premium products, and creative marketing approaches. The top companies in this field have secured strong positions in the market by providing a wide range of products, utilizing advanced manufacturing techniques, and broadening their distribution channels. With increasing disposable incomes, urban growth, and a rising interest in premium and craft spirits, the industry is set for ongoing expansion. As competition heats up, these companies are prioritizing quality, innovation, and global outreach to maintain their edge. The outlook for India’s alcohol market is bright, presenting growing opportunities for both established brands and new entrants.

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Famous Spanish Liquor Brands in India: All Alcohol Types That You Need to Know

The much-anticipated Union Budget 2025, the first under Modi 3.0, has been presented by Finance Minister Nirmala Sitharaman in the Parliament today. With a strong emphasis on ‘Garib, Yuva, Annadata, and Nari,’ this budget seeks to accelerate economic growth, foster inclusive development, encourage private sector investments, uplift household sentiments, and enhance the spending power of India's middle class. The retail sector, a vital component of the economy, has received notable support through various initiatives and reforms.

Big Boost for the Leather and Footwear Industry

The government has announced specific measures aimed at enhancing the productivity, quality, and competitiveness of India’s footwear and leather industry. A dedicated product scheme will be introduced to bolster design capacity, component manufacturing, and machinery for non-leather footwear, alongside leather-based products.

This initiative is expected to generate Rs 400 crore in revenue and create employment opportunities for 22 lakh people. Additionally, the sector aims to achieve exports worth Rs 1.1 lakh crore, strengthening India’s position in the global market.

Sachin Joseph, Executive Vice President - Marketing and IT, Paragon Footwear, expressed optimism about the budget's impact on the footwear sector. He stated, "The 2025 Union Budget brings promising opportunities for India’s footwear industry, particularly with the introduction of a focused product scheme supporting design capacity, component manufacturing, and advanced machinery. This policy push will further accelerate India’s position as a key player in both leather and non-leather footwear manufacturing."

Making India a Global Hub for Toy Manufacturing

To reduce import dependence and boost domestic production, the Finance Minister announced a new scheme to establish India as a global hub for toy manufacturing. The government will focus on developing clusters, skilling initiatives, and creating an ecosystem for sustainable production. Special attention will be given to innovative and high-quality toy manufacturing under the ‘Made in India’ brand.

Sukriti Mendiratta, Founder of Panda's Box, welcomed this initiative, stating, "This strategic move aligns with our vision at Panda's Box to infuse cultural heritage and spiritual wisdom into children's toys. With an emphasis on sustainability and local craftsmanship, we can further our mission to provide meaningful play experiences deeply rooted in Indian culture."

Major Push for Food Processing and Nutrition

To empower the food processing industry, the government has announced the establishment of the National Institute of Food Technology, Entrepreneurship, and Management in Bihar. This initiative will add value to farmers' produce, boost their incomes, and create opportunities for skilling, entrepreneurship, and employment for the youth.

Jagrut Kotecha, CEO of PepsiCo India & South Asia, commended the budget's focus on economic revival, stating, "We welcome the Union Budget 2025 focused on an income-led economic revival that will provide relief to the middle-income group. These measures should alleviate the burden of inflation and rising living costs, bringing much-needed relief to consumers and stimulating overall consumption."

Encouraging Startup Ecosystem and Innovation

Recognizing the role of startups in India’s economic growth, the government has allocated an additional Rs 10,000 crore to the startup ecosystem. This infusion of capital is expected to accelerate the growth trajectory of emerging businesses, enabling them to scale operations, adopt cutting-edge technologies, and drive job creation.

Siddharth Dungarwal, Founder of Snitch, emphasized the significance of this move, "The government's decision to allocate an additional Rs 10,000 crore to the startup ecosystem underscores India’s commitment to fostering innovation and entrepreneurship. This strategic push will generate employment, enhance export competitiveness, and strengthen India’s foothold in the global fashion and lifestyle market."

Strengthening the Retail Sector through Tax Reforms

A key highlight of the budget was the increase in the income tax exemption limit to Rs 12 lakh, aimed at boosting urban consumption and allowing middle-class households greater financial flexibility and spending power.

Shriti Malhotra, Executive Chairman, Quest Retail - The Body Shop, remarked, "The increase in the income tax exemption limit is a decisive step toward boosting urban consumption. The inclusion of gig workers in social security schemes provides much-needed recognition and stability for this crucial segment of the new-age economy. However, to truly unlock the full potential of India’s dynamic retail sector, we look forward to a structured National Retail Policy that streamlines compliance, supports omnichannel growth, and fosters sustainable employment opportunities."

Infrastructure and Skilling Initiatives to Support Retail Growth

The budget places a strong focus on infrastructure investment and skilling programs, which will benefit the retail industry by enhancing the talent pool and improving logistics. The establishment of Centers of Excellence for Skilling, coupled with global skilling partnerships, is expected to add to the available talent pool.

TS Kalyanaraman, Managing Director of Kalyan Jewellers, commented, "The tax reforms proposed in the Budget will ensure that the consuming class will have enhanced discretionary income, leading to a significant demand stimulus. This Union Budget will energize market sentiment and is another key step to realizing our combined vision of a Viksit Bharat."

Conclusion

The Union Budget 2025 presents a well-rounded approach to economic revival, with a sharp focus on stimulating consumption, fostering entrepreneurship, and strengthening the retail ecosystem. The government’s proactive measures in supporting key retail-driven sectors such as footwear, leather, toys, and food processing will significantly enhance India's manufacturing capabilities and global competitiveness.

With increased discretionary income, better infrastructure, and targeted policy interventions, the retail sector stands to benefit immensely. The emphasis on skilling and employment generation further reinforces the government’s commitment to inclusive growth, ensuring that India moves steadily toward becoming a $5 trillion economy.

As brands and businesses align with the government's vision, the retail sector is poised for robust growth, making India a formidable player in the global market.

Imagine a drink that’s smooth, creamy, and sweet. You take a sip, and it melts in your mouth. That’s the magic of cream liqueur! A perfect mix of alcohol, dairy, and rich flavors. In India, more people are falling in love with it. It’s easy to drink and pairs beautifully with desserts. Some love it over ice, while others mix it into cocktails. Whether you crave classic Baileys or the exotic taste of Amarula, there’s one for every mood. Looking for the best? This list will help you find your perfect creamy delight. 

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What is Cream Liqueur?

You take a sip of a smooth, creamy drink. It’s sweet, and rich, and warms you up instantly. That’s cream liqueur! It’s made by blending whiskey, rum, or vodka with fresh cream and sweet flavors. Some taste like chocolate, some like caramel, and others like coffee. It’s perfect on its own, over ice, or in cocktails. People even use it in desserts! Whether you’re relaxing at home or celebrating with friends, cream liqueur is always a treat. It’s more than just a drink—it’s pure indulgence in a glass.

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Unveiling 7 Popular Indian Whisky Brands

How is Cream Liqueur Made?

The process of making cream liqueur involves:

1. Fermentation – The base spirit (whiskey, rum, or other alcohol) is made by fermenting grains or fruits.
2. Blending – The alcohol is mixed with fresh cream and natural flavors.
3. Homogenization – The ingredients are blended to get a smooth and thick texture.
4. Bottling – The final liqueur is filtered and bottled.

7 Best Cream Liqueur Brands in India

You pour a glass of smooth, creamy liqueur. It’s rich, sweet, and full of flavor. From Baileys to Amarula, India loves these seven best cream liqueurs. Pure indulgence awaits!

1. Baileys Irish Cream – The World’s Favorite

• Origin: Ireland
• Flavors: Chocolate, vanilla, caramel

Baileys is a classic cream liqueur that has been loved worldwide for decades. It is crafted using high-quality Irish whiskey and real dairy cream, making it smooth and rich. The combination of chocolate, vanilla, and caramel gives it a sweet yet balanced taste. It pairs beautifully with coffee, desserts, or even over ice for a simple indulgence. Baileys is also a favorite ingredient in cocktails like the Mudslide and Irish Coffee. Its creamy texture and light warmth make it a versatile and crowd-pleasing liqueur. It’s an essential bottle for any home bar.

2. Sheridan’s Coffee Layered Liqueur – A Unique Two-Bottle Blend

• Origin: Ireland
• Flavors: Coffee, vanilla, chocolate

Sheridan’s is unlike any other cream liqueur due to its dual-chamber bottle. One side contains dark coffee liqueur, while the other holds a smooth vanilla cream. When poured together, they create a beautiful layered effect. The coffee side has a deep, roasted flavor, while the vanilla side adds a silky sweetness. This liqueur is best enjoyed as a layered shot or over ice, offering both visual appeal and delicious taste. It’s a great choice for coffee lovers who want a rich yet balanced cream liqueur. Sheridan’s is also a unique gift for liquor enthusiasts.

3. Amarula Cream Liqueur – A Fruity African Delight

• Origin: South Africa
• Flavors: Marula fruit, caramel, vanilla

Amarula is a special cream liqueur made from the exotic marula fruit, which is native to Africa. The fruit is naturally fermented, distilled, and blended with fresh cream to create a silky and flavorful drink. Its taste is slightly fruity with hints of caramel and spice, making it different from other cream liqueurs. Amarula is perfect for sipping neat, over ice, or in tropical cocktails. It pairs well with desserts and even works as a sweet addition to coffee. The drink has a smooth, velvety finish that makes it a must-try for adventurous drinkers.

4. Licor 43 Horchata – A Dairy-Free Cream Liqueur

• Origin: Spain
• Flavors: Cinnamon, vanilla, almond

Licor 43 Horchata is a vegan-friendly cream liqueur made from tiger nuts, cinnamon, and vanilla. Unlike traditional cream liqueurs, it has a light, nutty flavor with a hint of spice. The drink is smooth, slightly sweet, and has a refreshing taste. It’s a great choice for those who want a creamy drink without dairy. Licor 43 Horchata can be enjoyed chilled, over ice, or mixed in cocktails. It pairs well with rum, coffee, or even desserts. This liqueur is a fantastic alternative for people looking for a unique and lactose-free option.

5. Micil Connemara Irish Cream – A Rich Whiskey Blend

• Origin: Ireland
• Flavors: Honey, cocoa, Irish whiskey

Micil Connemara Irish Cream is a premium artisanal liqueur made using high-quality Irish whiskey. It is blended with honey, cocoa, and fresh cream, giving it a smooth, luxurious texture. The whiskey base gives it a warm and slightly spiced finish, making it more robust than standard cream liqueurs. Micil Connemara is perfect for sipping slowly, adding to coffee, or even pouring over desserts. It’s a great choice for those who enjoy whiskey-forward liqueurs with a touch of sweetness. The depth of flavors makes it one of the finest Irish cream liqueurs available today.

6. Middle West Spirits Bourbon Cream – A Bourbon Lover’s Dream

• Origin: USA
• Flavors: Bourbon, vanilla, caramel

Middle West Spirits Bourbon Cream is a must-try for bourbon lovers. It combines aged bourbon with fresh cream, creating a rich, smooth, and slightly smoky drink. The bourbon base gives it deep caramel and vanilla notes, with a warm finish. This liqueur is great for those who prefer a stronger and more complex cream liqueur. It can be enjoyed neat, over ice, or mixed into bourbon-based cocktails. Some even use it in desserts or milkshakes for a boozy twist. Its full-bodied flavor and creamy texture make it a top-tier bourbon cream liqueur.

7. Two Stacks Irish Cream Liqueur – A New Favorite

• Origin: Ireland
• Flavors: Irish whiskey, caramel, chocolate

Two Stacks Irish Cream is a modern take on classic Irish cream liqueur. It uses premium Irish whiskey, real dairy cream, and natural flavors to create a rich and velvety texture. The whiskey shines through, making it a perfect balance of smoothness and strength. It has a slightly malty and chocolatey taste, making it ideal for both drinking straight and mixing in cocktails. Two Stacks is an excellent alternative to Baileys for those looking for something different. Its luxurious taste and high-quality ingredients make it a rising star in the cream liqueur market.

How to Enjoy Cream Liqueur?

Cream liqueurs can be enjoyed in many ways:

• Neat or on the rocks – Enjoy the rich, creamy texture on its own.
• In cocktails – Perfect for White Russians, Mudslides, and Irish Coffees.
• Mixed with coffee – Add a sweet and boozy kick to your daily cup.
• Dessert topping – Drizzle over cakes, pancakes, or ice cream.

Does Cream Liqueur Go Bad?

Yes! Unlike regular spirits, cream liqueur has dairy and can spoil over time.

• Shelf life – Most brands last 1-2 years if unopened and 6 months after opening.
• Storage – Keep it in a cool, dark place or in the fridge after opening.
• Check before drinking – If it smells sour or looks curdled, don’t drink it.

Fun Facts About Cream Liqueur

• Baileys was the first-ever cream liqueur, created in 1974.
• The highest ABV cream liqueur is Patrón XO Café Cream, with 35% ABV.
• Sheridan’s is the only cream liqueur with a dual-bottle design.
• Amarula’s marula fruit is known as the "elephant fruit" because elephants love eating it.

Which Cream Liqueur Should You Try?

You walk into a cozy bar, craving something smooth and sweet. The bartender smiles and asks, "Classic or exotic?" If you love tradition, Baileys is the perfect pick. Want something different? Amarula’s fruity twist takes you on a trip to Africa. Looking for something unique? Sheridan’s two-bottle blend pours like magic, mixing coffee and vanilla in one sip. Each bottle has a story, a taste, an experience. Whether neat, on ice, or in a cocktail, a good cream liqueur is always a treat. The only question is—which one will you try first?

The retail industry in India is undergoing a significant transformation, with malls playing a key role in helping local businesses transition from small-scale operations to national and even global players. By offering a structured retail environment, marketing support, and access to a vast customer base, malls are enabling homegrown brands to thrive and expand beyond their original markets.

The Local to National Journey

Malls serve as a launchpad for local businesses, helping them scale their operations and enhance brand visibility. Small enterprises that once relied on standalone stores or limited online presence now have access to premium retail spaces where they can showcase their products to a wider audience.

For instance, brands like Ideal Hastkala, which started as a niche handicraft store, have leveraged mall partnerships, particularly with Growel’s 101 Mall, to gain exposure to a larger customer base. Through strategic placement, promotional support, and curated retail experiences, such businesses have transitioned into recognizable names across multiple cities.

A Boost to the ‘Made in India’ Movement

The Indian government’s push for the ‘Made in India’ movement has found a strong ally in shopping malls, which actively promote local brands and artisans. Many malls prioritize leasing spaces to regional businesses, enabling them to compete with established national and international players.

Shopping centers often host thematic pop-up markets, craft fairs, and seasonal promotions featuring Indian-made products, thereby creating demand for locally crafted goods. These initiatives not only drive consumer interest but also instill pride in Indian craftsmanship, making local brands more competitive in both domestic and international markets.

From Small Entrepreneurs to Retail Success Stories

Behind every thriving brand in a mall lies the story of an entrepreneur who took a leap of faith. Local businesses that once struggled with marketing, logistics, and foot traffic now enjoy the benefits of structured retail environments, operational support, and customer engagement strategies provided by malls.

Take, for example, a regional fashion boutique that started in a small town. With a presence in a prominent mall, the brand saw a surge in visibility, driving not only higher sales but also increased online engagement. Many such businesses experience a domino effect—higher footfall, better brand recognition, and eventual expansion into multiple locations.

Generating Employment and Boosting Regional Economies

The integration of local businesses into malls doesn’t just benefit individual entrepreneurs—it has a ripple effect on the economy. When a local brand expands, it leads to:

● Job creation – More stores mean more employment opportunities, from retail staff to logistics and supply chain workers.

● Stronger supply chains – Local businesses require raw materials and production support, often sourced from nearby areas, strengthening regional economies.

● Higher consumer spending – Shoppers are more inclined to purchase from familiar homegrown brands, driving retail growth.

Malls act as business incubators, providing the necessary infrastructure and visibility for local brands to grow sustainably. Growel’s 101 Mall, for instance, actively supports regional artisans and independent retailers, helping them establish a stronger foothold in the competitive retail market.

The Rise of Collaborative Retail Models

As the retail landscape evolves, malls are shifting towards collaborative models that prioritize partnerships with local businesses. The future of retail lies in:

● Experience-driven shopping – Consumers now seek unique, personalized shopping experiences, which local brands are well-positioned to offer.

● Hybrid retailing – A mix of online and offline retail strategies ensures greater reach and customer retention.

●Sustainable business practices – Many malls are encouraging sustainable, ethical brands, further supporting small businesses that align with eco-friendly values.

Growel’s 101 Mall’s initiatives, such as supporting Ideal Hastkala and other regional brands, set an example for how malls can drive inclusive retail growth while preserving India’s rich heritage of craftsmanship and entrepreneurship.

Conclusion

Malls are no longer just shopping destinations; they are growth hubs for local businesses. By providing infrastructure, marketing support, and access to a diverse customer base, they empower small brands to scale nationally and even enter global markets.

With the rise of initiatives like ‘Made in India’ and consumer preference for homegrown products, malls that champion local businesses will play a pivotal role in shaping the future of Indian retail. Through strategic partnerships, success stories like Ideal Hastkala’s journey with Growel’s 101 Mall will continue to inspire small entrepreneurs to dream bigger and expand beyond borders.

Authored By 

Santush Pandde, COO, Realestate at Grauer and Weil (India) limited Growel’s 101 mall

Gin has become one of the most loved spirits in India. Its herbal and botanical flavors make it perfect for cocktails and neat sipping. Over the last few years, Indian craft gin brands have gained global recognition, but international gin brands still dominate the premium segment. If you love classic dry gin, this guide is for you! We’ll explore the best dry gin brands in India, their unique features, and interesting facts about gin.

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Top 10 Gin Brands in India

What is Dry Gin?

Dry gin is a juniper-forward spirit with no added artificial flavors or sweeteners. The most popular type is London Dry Gin, known for its clean and crisp taste. Unlike flavored gins, dry gin has a more herbaceous and aromatic profile.

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What Makes Dry Gin Special?

• No artificial flavors – Only natural botanicals are used.
• Distillation process – Made through vapor infusion or direct maceration.
• Versatile spirit – Can be used in a variety of cocktails.
• Lower sugar content – Unlike flavored gins or liqueurs.

List of the 7 Best Dry Gin Brands in India

Try the herbal and botanical taste of the best dry gin brands in India.

1. Gordon’s London Dry Gin

Gordon’s is a timeless classic in the world of gin. It has a sharp and clean taste, making it a go-to choice for gin lovers. The gin follows a secret recipe that has remained unchanged for centuries. Its high juniper content gives it a signature pine-like aroma. The brand is well-known for its affordability and consistent quality. It pairs well with tonic, fresh lime, or even ginger ale for a twist. Gordon’s is also used in many classic cocktails like Gin Fizz and White Lady. It’s one of the best options for those who love traditional dry gin.

• One of the world’s most famous gin brands.
• First made in 1769 by Alexander Gordon in London.

2. Bombay Sapphire

Bombay Sapphire stands out for its smooth and delicate taste. Unlike traditional London Dry gins, it has a lighter juniper profile, making it ideal for those who prefer subtle flavors. The brand’s vapor infusion method extracts flavors from its botanicals without overpowering the gin. The beautiful blue bottle has made it an iconic name in bars worldwide. Bombay Sapphire works great in Aviation and French 75 cocktails. It’s also a great sipping gin when paired with quality tonic water and a slice of orange. This gin is a perfect balance of tradition and modern craftsmanship.

• One of the most premium gin brands.
• Made with 10 exotic botanicals, including almond, lemon peel, and licorice.

3. Tanqueray London Dry Gin

Tanqueray is a bold and complex gin loved by bartenders and gin enthusiasts. Its double distillation process creates a smooth yet intense flavor. The balance of herbs and spices makes it perfect for cocktails that require a strong gin base. The gin is known for its green bottle and red wax seal, giving it a premium look. Tanqueray is a favorite for dry martinis, as its crisp finish enhances the vermouth’s flavor. Despite its richness, it blends well with fruit juices, particularly grapefruit and orange. This gin is perfect for those who enjoy deep and layered flavors.

• A bold and balanced gin created in 1830.
• Uses four key botanicals – juniper, coriander, angelica root, and licorice.

4. Sipsmith London Dry Gin

Sipsmith is a handcrafted, small-batch gin with a rich history. It is distilled in copper pot stills, which bring out a deep and refined flavor. This gin has a slightly malty base, giving it a smoother mouthfeel than traditional dry gins. The brand played a huge role in reviving craft gin distilling in London. It is an excellent choice for people who love well-balanced cocktails. Sipsmith works well in a Bee’s Knees or Bramble cocktail, thanks to its citrus-forward profile. It’s also great for those who enjoy sipping gin neat or on the rocks.

• A small-batch, handcrafted gin made in London.
• Has classic juniper flavors with citrus and spice.
• One of the first craft gins to start the gin renaissance in the UK.

5. Oxley Cold Distilled Gin

Oxley is unique because of its cold distillation process, which preserves the freshness of its botanicals. Most gins are distilled using heat, but Oxley’s cold method ensures a crisp and smooth taste. It has a soft juniper presence with hints of grapefruit, lemon, and vanilla. The gin’s smoothness makes it ideal for minimalist cocktails like a Gin Rickey. Unlike many gins, Oxley is best served slightly chilled rather than at room temperature. The high ABV makes it a strong yet well-rounded gin. It’s a perfect choice for those looking for something elegant and refined.

• Uses a unique cold distillation method to preserve botanicals.
• Has a clean and fresh taste with citrus and floral notes.

6. Crafter’s London Dry Gin

Crafter’s Gin brings Nordic craftsmanship to the world of gin. This Estonian gin is known for its herbaceous and floral profile, making it unique. It changes color when mixed with tonic, creating a beautiful pink hue due to its natural ingredients. Lavender and fennel give it a slightly sweet and spicy taste. The gin has a long, smooth finish, making it perfect for cocktails like Gin Basil Smash or Clover Club. Unlike traditional London Dry gins, Crafter’s has a modern twist, making it a favorite among new gin lovers. Its distinct aroma makes it stand out in any drink.

• A modern and botanical-rich gin from Estonia.
• Made with lavender, fennel, and juniper for a complex aroma.

7. London Hill Dry Gin

London Hill is a classic yet affordable dry gin with a strong juniper punch. It follows the traditional London Dry method, ensuring a clean and sharp taste. This gin is a great option for those who enjoy a straightforward and no-fuss gin experience. The peppery finish adds depth, making it a good choice for spicy gin cocktails. It blends well with herbal tonics and citrus garnishes. London Hill is ideal for everyday use, whether in a simple Gin & Tonic or a Gimlet. It offers great value for money without compromising on quality.

• A classic and budget-friendly dry gin.
• Made with traditional London Dry Gin methods.

Best Cocktails to Make with Dry Gin

• Classic Gin & Tonic – The most famous gin cocktail.
• Negroni – A mix of gin, vermouth, and Campari.
• Tom Collins – A refreshing summer drink with lemon juice and soda.
• Martini – The ultimate gin-based cocktail.

Final Sip!

Dry gin is one of the most versatile spirits in the world. Whether you love classic London Dry Gin or prefer botanical-rich craft gins, there’s something for every gin lover. With both international and Indian brands available, gin lovers have plenty of choices to explore. Whether you’re sipping Bombay Sapphire G&T or mixing a Tanqueray Negroni, the world of gins is full of exciting flavors.

In the cutthroat world of FMCG, where brands fight tooth and nail for shelf space and digital supremacy, Aroma AAT Basmati Rice has cracked the code. With a strategic mix of quality control, market expansion, and deep-rooted consumer insights, the brand is redefining what it takes to be a leader in the Basmati rice industry. But what’s fueling its rise and what does the future hold? Anshul Garg, Director and CEO of Aroma AAT Basmati Rice, spills the beans—or in this case, the grains.

Retail Domination

Gone are the days when rice brands relied solely on traditional distribution networks. The brand is aggressively expanding its presence across multiple platforms, ensuring accessibility for customers far and wide.

“We are strategically positioning ourselves across leading e-commerce platforms like Amazon and Flipkart while also strengthening our presence in grocery stores nationwide. Our exclusive distributorship model ensures better supply chain management and maintains a direct line of communication with consumers,” explains Garg.

But that’s not all. The brand is actively working on collaborations with top grocery chains, ensuring its premium rice is available in every household that values quality.

Beating the Competition

The FMCG market is brutal—only the strongest survive. So, what makes Aroma stand out?

“The key is simple—unwavering commitment to quality and internationally recognized certifications,” says Garg. “Our quality control measures are rigorous, and we continuously seek customer feedback to stay ahead of competitors.”

By ensuring stringent quality checks at every stage—from processing and packaging to final dispatch—Aroma AAT Basmati Rice guarantees that only the finest grains reach customers. This dedication to excellence has made it a consumer favorite, even in an increasingly crowded market.

Tech-Driven Growth

E-commerce and quick commerce (Q-commerce) are transforming FMCG retail. The question is: How is Aroma leveraging this shift?

“As India’s digital landscape evolves, e-commerce and Q-commerce will become the backbone of retail expansion. We’re already making strategic moves in this space, with our products available on major online marketplaces. We’re also exploring partnerships with leading grocery retail chains to strengthen our digital presence,” Garg shares.

The brand is gearing up for an even stronger digital push, knowing that millennials and Gen Z consumers are shifting towards online shopping for convenience.

Understanding India’s Regional Tastes

In India, rice is more than just food—it’s an emotion, and regional preferences play a crucial role in purchasing behavior. Aroma has cracked the regional preference code, tailoring its offerings to fit specific markets.

“For instance, in southern India, steamed Basmati rice is a staple, whereas in Uttar Pradesh, Golden Sella Basmati is the top choice. Meanwhile, northern states show a different preference altogether. Understanding these nuances helps us craft market-specific strategies that cater to unique consumer demands,” says Garg.

This in-depth market research ensures that Aroma doesn’t take a one-size-fits-all approach, making it a brand that truly understands its consumers.

Striking the Right Balance

Consumer preferences are constantly evolving. While some prefer the classic Basmati variants, others are drawn to newer, innovative offerings. Aroma is balancing both worlds by blending traditional expertise with forward-thinking innovation.

“We conduct extensive research on Basmati rice variants and processing techniques to enhance quality and cost-effectiveness while preserving authenticity. This allows us to cater to the changing demands of the market while staying true to our roots,” Garg explains.

One such shift has been the growing preference for the 1509 Golden Sella Basmati variant over the previously dominant 1121 variety. By staying ahead of the curve and researching these trends extensively, Aroma ensures that it continues to offer the best in the category.

What’s Next?  

Despite the volatility in the global rice market, Aroma is setting ambitious growth targets. The brand anticipates a 10% revenue growth in the upcoming fiscal year, driven by product diversification and increased sales.

“We see immense growth potential in this sector and are actively working on expanding our product offerings and entering new strategic markets. Sustainable and comprehensive growth is our primary focus,” reveals Garg.

While 2024 saw fluctuations in rice prices, the market is expected to stabilize, setting the stage for Aroma to capture an even larger share.

Q-Commerce vs. Kirana

With the rise of Q-commerce platforms like Blinkit and Zepto, kirana stores have faced increased competition in metro cities. But has this trend impacted Aroma’s revenue distribution?

“While Q-commerce is growing among millennial and Gen Z shoppers in metro areas, kirana stores continue to dominate the overall FMCG landscape. India’s urban centers represent only a fraction of the total domestic market, and even there, Q-commerce is yet to reach its peak. For now, kirana stores remain the preferred choice for most households,” Garg clarifies.

However, with rapid digitalization, Q-commerce is expected to make significant inroads in the coming years, and Aroma is preparing accordingly.

Aroma AAT Basmati Rice has already made a mark in the FMCG space, and the brand is showing no signs of slowing down. With a rock-solid retail strategy, an innovative approach to product development, and an increasing foothold in digital commerce, Aroma is on track to becoming a household name in India and beyond.

“We are committed to delivering the highest-quality Basmati rice while expanding strategically. Our focus remains on understanding consumer needs, adapting to market trends, and maintaining excellence at every step,” concludes Garg.

With an aggressive expansion plan, cutting-edge research, and a deep understanding of regional preferences, Aroma AAT Basmati Rice isn’t just another player in the rice industry—it’s a brand that’s shaping the future of Basmati consumption in India and beyond. Watch this space, because Aroma is just getting started.

With just a couple of days left to Budget 2025, India’s thriving consumer durables sector is expecting sky-high boosts. With the industry on the verge of becoming the fourth-largest globally by 2027, key stakeholders are calling for strategic policy interventions to sustain momentum, encourage domestic manufacturing, and drive innovation. From expanding the Production Linked Incentive (PLI) scheme to promoting energy-efficient appliances, the government’s support will be pivotal in shaping the next phase of growth.

PLI Scheme Expansion: A Game Changer for Consumer Durables?

Industry leaders are pushing for a broader scope under the PLI scheme to include high-growth segments such as home appliances, personal care products, and small consumer electronics. Anand Ramanathan, Partner and Consumer, Products and Retail Sector Leader, emphasizes that a well-structured expansion of the scheme could be transformative for Indian manufacturing.

“Expand the scope of the Production Linked Incentive (PLI) scheme to include high-demand sub-sectors within the consumer goods industry, such as home appliances, personal care products, and small consumer electronics. Allocate additional incentives to manufacturers prioritizing domestic value addition and labor-intensive operations. The expanded policy should include simplified application processes, measurable performance-linked benchmarks, and targeted benefits for MSMEs to enhance participation across all tiers of the manufacturing ecosystem.”

With an ambitious target of creating over 1 million jobs in five years, Ramanathan argues that a stronger PLI scheme will not only reduce import dependency but also strengthen backward integration and boost India’s exports in consumer durables.

India’s Path to Becoming a Global Consumer Durables Powerhouse

Voltas MD & CEO, Pradeep Bakshi, envisions India emerging as a dominant force in consumer durables, provided the government ensures robust support for local manufacturing.

“India’s consumer durables market is on the verge of becoming a global powerhouse, with projections indicating it will become the fourth-largest in the world by 2027. This growth, driven by rising affluence and government initiatives, presents a tremendous opportunity to bolster India’s economy and create substantial employment.”

With increasing consumer preference for energy-efficient and premium products, Bakshi stresses the need for subsidies and grants to empower MSMEs and small-scale manufacturers.

“While the ‘Make in India’ initiative has significantly reduced import dependency and boosted employment, additional support in the form of subsidies and grants is needed to foster local innovation. This will help in lowering production costs and making India globally competitive. Moreover, targeted investments in digital and physical integration will enable the industry to cater to the evolving preferences of tech-savvy, Gen Z consumers.”

Energy-Efficient Appliances Need a Stronger Push

A key ask from industry players is policy backing for energy-efficient appliances. With India witnessing warmer temperatures, demand for air conditioners and cooling appliances is on the rise. Bakshi suggests that incentives for energy-saving solutions should be a budget priority.

“The growing strain on the energy sector creates a pressing need for support through subsidies to promote energy-saving solutions. Expansion of the replacement AC market and support for energy-efficient star-rated products will not only protect the environment but also cater to the increasing demand for eco-friendly solutions.”

Building a Self-Reliant Semiconductor Ecosystem

The semiconductor industry remains at the heart of India’s consumer electronics growth story. Ashok Rajpal, Managing Director of Ambrane India, is optimistic about continued government support in this domain.

“As we approach Union Budget 2025, we are optimistic about continued government focus on the electronics and semiconductor sectors. Previous budgets have shown strong commitment to semiconductor development through increased funding for the Ministry of Electronics and Information Technology (MeitY), highlighting India’s push for self-reliance and global competitiveness.”

For companies like Ambrane, which rely heavily on semiconductors for products like power banks and chargers, a robust domestic supply chain will be crucial. Rajpal anticipates further strengthening of PLI incentives and skill development programs.

“By reducing dependency on imports, a robust semiconductor ecosystem can streamline supply chains, lower costs, and foster innovation. Strengthening initiatives like the PLI scheme and skill development programs will accelerate India’s technological evolution, generate employment, and boost exports.”

Boosting R&D and Infrastructure for Global Competitiveness

With India’s electronics market poised to reach $300 billion by 2026, the push for R&D and infrastructure development has never been more critical. Amit Khatri, Co-Founder of Noise, highlights the need for deeper investments in research, innovation, and strategic global partnerships.

“To sustain this trajectory, bolstering manufacturing efforts through programs like the PLI scheme, reducing import dependencies and duties, building infrastructure to boost components production, and fostering global partnerships will enhance India’s competitiveness in the global value chain.”

Highlighting Noise’s collaboration with Amber as an example, Khatri stresses the importance of local manufacturing capabilities in shaping the industry’s future. He also advocates for government-backed R&D investments to drive next-generation consumer electronics.

“Strategic investments in R&D are essential to spur innovation, enabling the development of advanced solutions that cater to evolving consumer needs. An innovation ecosystem can fuel growth and global leadership, while measures to counter inflation and encourage discretionary spending are imperative.”

Strengthening Digital Payments and Smart Wearable Ecosystem

With India transitioning towards a digital-first economy, Khatri sees immense potential in leveraging smart technology to integrate consumer electronics with financial services. He points out that increasing government support for digital payment initiatives will be a game-changer.

“As a leader in smart wearables, we see immense potential in leveraging technologies to transform industries such as finance and insurance, driving efficiency and convenience for consumers. Innovations like our NCMC-enabled and Tap and Pay smartwatches exemplify this vision by fostering integration across critical sectors and accelerating the shift to a digital-first economy.”

Khatri urges greater governmental backing for the National Payments Corporation of India (NPCI) initiatives to boost adoption and strengthen India’s leadership in digital finance.

The Verdict: What Budget 2025 Must Deliver

India’s consumer durables sector is at an inflection point. With rising demand, increased digital adoption, and a shift towards sustainable solutions, the government has a golden opportunity to supercharge the industry’s growth. Here’s a quick recap of what industry leaders are expecting:

• Expanded PLI Scheme to include home appliances, personal care products, and small consumer electronics.
• Subsidies and grants for MSMEs to promote localized production and global competitiveness.
• Incentives for energy-efficient appliances to combat climate change and reduce energy consumption.
• Robust semiconductor ecosystem to reduce import dependency and fuel innovation.
• Investment in R&D and infrastructure to strengthen India’s position in the global consumer durables market.
• Support for digital payments and smart technology to drive India’s digital transformation.

Sathyanarayanan Viswanathan, CFO & Head of Business Administration, BSH Home Appliances, added his insights: “We are optimistic about the government's ongoing commitment to driving local manufacturing, innovation, and sustainable growth. As we look ahead to the upcoming budget, we anticipate measures that will not only stabilize fiscal policy and control inflation but also foster a competitive, transparent, and predictable economic environment that will fuel business growth. We believe the introduction of a production-linked incentive program would further encourage domestic manufacturing, enabling Indian manufacturers to offer competitive prices on the international market. This would not only help reduce reliance on imported goods but also attract foreign exchange, contributing to a healthier current account balance.”

With the right mix of policy measures, Budget 2025 can propel India’s consumer durables industry to new heights, reinforcing its position as a global manufacturing and innovation hub. The ball is now in the government’s court!

India’s jewelry industry is at a critical juncture, blending tradition with modern innovation to secure its place on the global stage. The sector, deeply woven into the country’s cultural fabric, is witnessing an evolution driven by shifting consumer preferences, digital integration, and sustainability trends. As the Union Budget 2024 approaches, industry leaders are hopeful for policy measures that will address key challenges and unlock new avenues for growth. With expectations high, stakeholders are seeking reforms that enhance transparency, reduce costs, and boost competitiveness, ensuring that India remains a powerhouse in the global jewelry market.

A Sector in Transformation

According to Deloitte’s latest report, "Sparkling Success: Renaissance in India's Gems and Jewellery Sector," India’s jewellery market, valued at $80-85 billion in FY24, is projected to reach $225-245 billion by FY35. This impressive growth is driven by increasing disposable incomes, urbanization, and a shift toward branded and sustainable products. Gold continues to dominate, with a 97 percent preference among buyers, while diamonds are gaining traction among younger consumers who favor minimalist and contemporary designs.

The report highlights how omnichannel retail strategies and digital innovations like virtual try-ons and AI-driven personalization are reshaping consumer behavior. These advancements, coupled with rising demand for lab-grown diamonds and ethical sourcing, are pushing brands to adapt and evolve. However, industry players believe that government intervention through policy support is essential to sustain this momentum.

Calls for Tax Relief and Policy Continuity

One of the most pressing concerns for the jewelry industry is taxation. Industry leaders are urging the government to introduce tax relief measures that will boost disposable incomes and drive consumption. MP Ahammed, Chairman of Malabar Group, emphasizes the need for continuity in policies to sustain consumer demand and job creation:

"The demand for jewellery has strengthened after the gold import duty cut in the Union Budget 2024. Therefore, in the first full budget of NDA 3.0, the jewellery industry expects policy continuity to boost consumer demand for jewellery, thus generating more employment and playing a pivotal role in economic growth. To boost demand for precious jewellery, the budget needs to propose tax relief measures to boost disposable income and consumption. Some strategic measures to control inflation impact on consumption are also welcome."

Ahammed also advocates for reforms in the gold monetization scheme to encourage households to mobilize idle gold. He believes that allowing reputed retail jewelers to participate in the scheme would reduce the country’s gold import bill and improve the current account deficit. Additionally, he calls for stricter regulations to curb unaccounted business activities in the retail jewelry sector.

Strengthening India’s Diamond Industry

The diamond industry is a crucial segment of India’s luxury market, contributing significantly to the economy. However, industry experts believe that high import duties on polished and rough diamonds are hampering competitiveness. Piyush Gupta, Director of PP Jewellers by Pawan Gupta, underscores the need for reforms to enhance India’s global standing:

"The diamond industry is a centre of India’s luxury market and an important contributor to the Indian economy. As we approach this year’s Union Budget, we are hoping for progressive policies that deal with the challenges faced by the diamond industry and encourage growth and innovation. We expect to see steps that reduce import duties on polished and rough diamonds. This would make the Indian diamond sector more competitive globally and improve domestic manufacturing. Also, we need support for better technology and skill training in diamond cutting and polishing to help the artisans and keep India a global leader in the market."

Sustainability is another key focus area. With ethical sourcing and eco-friendly manufacturing becoming priorities for global consumers, Gupta stresses the importance of government support for green initiatives. Aligning policies with international trends will help India maintain its leadership in the diamond sector while reinforcing its commitment to responsible business practices.

Boosting Exports and Technology Adoption

In an increasingly competitive global market, jewelry exporters are looking for government support to enhance their competitiveness. Extending the Production-Linked Incentive (PLI) scheme to the jewelry sector is a key demand. Vidita Kochar, Co-Founder of Jewelbox, highlights how policy support can drive innovation and create new growth opportunities:

"As we approach the Union Budget, the gems and jewelry sector looks forward to policies that foster growth and innovation. Extending the Production-Linked Incentive (PLI) scheme to our sector can drive exports and domestic value addition, creating jobs and attracting investments. Reducing import duties on advanced machinery will enable access to cutting-edge technology, while export subsidies and dedicated zones can strengthen our global competitiveness. Additionally, incentives for research and green practices are critical to ensuring sustainable growth in this evolving industry."

Kochar’s expectations align with broader industry trends. The Deloitte report emphasizes that regulatory reforms such as mandatory hallmarking and revised wastage norms are improving transparency and lowering costs. In addition, omnichannel retail strategies, including e-commerce expansion and quality certifications, are reshaping consumer trust and purchasing behavior.

A Blend of Tradition and Innovation

Despite economic challenges, the Indian jewelry industry remains resilient. The sector’s growth is underpinned by a strong cultural affinity for jewelry and an expanding high-net-worth population that is driving demand for luxury pieces. The Deloitte report also notes that advanced manufacturing techniques and international expansion are enabling Indian brands to tap into diverse global markets.

However, industry players recognize that continued progress will require collaborative efforts between the government and businesses. Investing in digital infrastructure, strengthening supply chains, and promoting sustainable practices will be crucial in maintaining the industry’s upward trajectory.

A Budget of Opportunities

As the jewelry industry awaits the Union Budget 2024, there is optimism that the government will address critical challenges and introduce policies that support sustainable growth. From reducing import duties to strengthening export incentives and enhancing technological adoption, industry leaders have outlined a clear roadmap for unlocking the sector’s full potential.

With India poised to become a global leader in the jewelry industry, strategic policy interventions can accelerate this transformation. By balancing tradition with innovation, the upcoming budget has the potential to shape a glittering future for India’s jewelry sector, benefiting consumers, businesses, and the economy at large.

India’s love for fine liquor is growing fast. Rare and exclusive bottles are now a prized possession for whisky lovers. Some seek rich, smoky flavors, while others prefer smooth, aged blends. Unique cask finishes add a new twist, making each sip special. These luxury spirits are not just drinks—they tell a story of artisanship and tradition. Collectors chase limited editions, while connoisseurs savor every drop. From deep, sherry-aged malts to experimental peated whiskies, each bottle offers something extraordinary. As demand rises, premium alcobevs are becoming a symbol of taste and status in India’s evolving liquor culture.

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List of the 7 Exclusive Alcobevs in India

In this article, we explore seven exclusive alcoholic beverages available in India. Each one has a unique story, rich flavors, and a special place in the world of fine spirits.

1. The Macallan Rare Cask Black—A Mysterious Limited Edition

The Macallan is known for its sherried, non-peated whiskies, but Rare Cask Black is a complete departure from the norm. Crafted from an extremely limited selection of just 100 casks, this whisky carries a rare smoky profile, a result of peated malt being used in The Macallan’s production—a practice nearly forgotten in the distillery’s modern history.

Aged exclusively in first-fill sherry-seasoned oak casks, it boasts deep flavors of dried fruits, cracked black pepper, and dark chocolate, with a subtle but noticeable wisp of smoke. The velvety texture and lingering finish make it a collector’s dream, as The Macallan rarely experiments with peat. This whisky is nearly impossible to find due to its limited production, making it a true hidden gem for connoisseurs seeking a smoky yet refined expression from one of Scotland’s most prestigious distilleries.

• Type: Single Malt Scotch Whisky
• Interesting Fact: Most Macallan whiskies are known for their sweet, sherry-forward taste. However, the Rare Cask Black is unique because it has an unexpected hint of peat smoke.

2. Royal Salute 25 YO Delhi Edition – A Regal Blend for a Grand City

Royal Salute is a brand deeply tied to British royalty, originally created in 1953 to celebrate the coronation of Queen Elizabeth II. The Delhi Edition, part of the brand’s exclusive “Cities of the World” series, is a tribute to the rich heritage and cultural grandeur of India’s capital.

This ultra-premium blend is crafted from some of the rarest whiskies, all aged for a minimum of 25 years. The influence of long aging results in a whisky with exceptional depth—notes of poached pears, rich toffee, and roasted almonds are balanced by warm spice and a whisper of oak. The packaging itself is a work of art, inspired by Delhi’s architecture, with gold detailing reflecting the city's regal past. This edition is not just a whisky but a celebration of history, luxury, and craftsmanship.

• Type: Blended Scotch Whisky
• Interesting Fact: Royal Salute’s "Cities of the World" collection pays homage to different cultural landmarks. The Delhi Edition highlights India’s rich history and sophistication.

3. Johnnie Walker Blue Label Xordinaire – The Art of Whisky Meets French Elegance

Johnnie Walker’s Blue Label is already a benchmark for luxury, but Xordinaire elevates it further by incorporating the influence of French Cognac. This limited edition is finished in hand-selected XO Cognac casks, a process that enhances its texture and intensifies its complexity.

Each sip reveals layers of dark cherries, caramelized figs, and toasted nuts, complemented by a silk-like mouthfeel. The Cognac cask finish gives it a luscious, almost dessert-like quality, making it distinct from the standard Blue Label. This whisky is designed for those who appreciate both whisky and fine Cognac. The combination of Scottish and French craftsmanship results in a unique blend that blurs the lines between two of the world’s most celebrated spirits.

• Type: Blended Scotch Whisky
• Interesting Fact: The "Xordinaire" edition combines Scotland’s best whisky-making traditions with French Cognac cask finishing, giving it a luxurious twist.

4. Glenfiddich 23 YO Grand Cru – A Celebration of Two Worlds

Glenfiddich is famous for pioneering single-malt Scotch whisky, and with the Grand Cru, the brand merges whisky-making with the sophistication of French sparkling wines. Aged for 23 years in a mix of American and European oak, it is then finished in rare French cuvée wine casks, an approach rarely seen in the whisky world.

The result is an incredibly elegant whisky with notes of toasted brioche, white peach, and honeyed vanilla. The influence of the French casks adds a creamy texture and a lingering finish with hints of almond and gentle spice. What makes this whisky special is its ability to appeal to both whisky lovers and those who enjoy Champagne, as it shares the celebratory and refined characteristics of both worlds. A truly unique expression from one of Scotland’s most innovative distilleries.

• Type: Single Malt Scotch Whisky
• Interesting Fact: The Grand Cru edition blends Scottish whisky craftsmanship with the influence of France’s finest sparkling wines.

5. Aberfeldy 21 YO Madeira Cask – A Marriage of Scotch and Portuguese Influence

Aberfeldy is often referred to as the "Golden Dram" due to its naturally honeyed character, but the 21-year-old Madeira Cask edition takes this sweetness to a new level. After spending two decades in traditional oak casks, it undergoes a finishing period in Madeira wine casks from Portugal. This secondary maturation introduces an extra layer of depth, with flavors of stewed plums, caramelized oranges, and nutmeg. The influence of the Madeira casks brings a slight oxidized fruitiness, making it stand out from other aged single malts.

Aberfeldy is known for its smooth and approachable style, and this expression is a perfect balance of sweetness and complexity, making it an ideal whisky for those who enjoy rich, full-bodied drams with a touch of exotic character.

• Type: Single Malt Scotch Whisky
• Interesting Fact: Madeira wine is known for its rich, sweet, and slightly oxidized flavors. Finishing whisky in these casks gives it a rare and complex character.

6. The Balvenie 19 Weeks of Peat – A Rare Experiment in Smoke

Balvenie has built its reputation on honeyed, smooth single malts, but this expression is a rare departure from its usual style. Instead of using unpeated barley, the distillery dried its malt with peat for a total of 19 weeks—a significant change for a brand known for its sweet and gentle whiskies. This peated experiment results in a fascinating mix of flavors. Classic Balvenie notes of vanilla, heather honey, and citrus remain, but an earthy smokiness and a hint of coastal salt now complement them. The peat influence is delicate, not overpowering, making it a great introduction for whisky lovers who want to explore peat whisky without overwhelming intensity.

As part of Balvenie’s Stories series, this whisky is an example of the distillery’s willingness to push boundaries while staying true to its heritage. It’s a rare and collectable dram for both Balvenie enthusiasts and peat lovers alike.

• Type: Single Malt Scotch Whisky
• Interesting Fact: Balvenie has traditionally been a non-peated whisky. However, this experiment with peated malt has created a one-of-a-kind release.

7. Hakushu Kogei Collection—The Japanese Art of Whisky-Making

Hakushu, often called the “forest distillery” due to its location in the Japanese Alps, is known for its fresh, herbal, and subtly smoky whiskies. The Kogei Collection showcases the distillery’s deep connection to traditional Japanese craftsmanship. This expression is aged using innovative wood cask techniques with a selection of rare and native Japanese oak, bringing unique flavors to the whisky. The result is a bright, crisp profile with notes of green apple, pear, and fresh mint, balanced by a soft smokiness that lingers in the background.

The name "Kogei" means “craft” in Japanese, and this whisky is a tribute to Japan’s meticulous attention to detail and respect for nature. Designed for both whisky purists and newcomers, it can be enjoyed neat or as a refreshing highball.

• Type: Japanese Single Malt Whisky
• Interesting Fact: The word "Kogei" means "craft" in Japanese, highlighting the artistic approach behind this whisky.

Let’s Cheers!

India’s luxury alcobev market is booming, whether it’s through rare cask finishes, cultural tributes, or bold experiments. India’s luxury alcohol scene is growing; these rare spirits are a must-have for any whisky enthusiast. From smoky surprises to Champagne-inspired elegance, these exclusive alcobevs redefine what fine whisky can be. Whether you collect, gift, or simply enjoy them, they promise an unforgettable experience in every sip. Raise a glass to these rare and extraordinary spirits! Cheers!

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Rye whiskey is gaining momentum in India's spirits market because of its strong distinctive taste. The bold peppery flavors of rye whiskey manage to combine with smooth lasting fullness to deliver a rich tasting experience that attracts seasoned whiskey lovers alongside new uninitiated drinkers. The developing whiskey culture of India brings increasing numbers of enthusiasts to this uncommon grain spirit while they enjoy its rich flavors and cocktail capabilities. 

When drunk neat or with ice or used as a base ingredient in cocktails rye whiskey stands alone with its unprecedented intricate taste profile. This guide reveals top rye whiskey choices from India that will help you identify the bottle most aligned with your palate.

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What Sets Rye Whisky Apart?

Mainly using rye as the base ingredient differentiates rye whiskey from all other types of whiskey. The production of rye whiskey from at least 51 percent rye grains results in a whiskey with bold spicy notes along with dryness which produces flavors that include black pepper and clove. The production of bourbon and Scotch relies on different ingredients than rye whiskey because they derive from corn wheat and barley whereas rye base yields more robust flavors, along with roots of vanilla and fruit and malt black pepper and clove. 

The composition of whiskey affects both the preferred drinks in which each type gets used as rye whiskey stands out for cocktail robust construction while other whiskeys are commonly served neat or combined with mixed drinks. The low barley content in the distillation process leads to rye whiskey's distinctive characteristics which produce a bold tasting result compared to other spirits.

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Best Food Pairing with Rye Whisky

The bold spicy characteristics of rye whiskey bring out enhanced taste elements in many dishes.  

• Meats: A correctly seasoned cut of spiced pork will taste great with rye whiskey's peppery notes while its intense spicy flavor best cuts through the heaviness of both ribeye and brisket and slow-cooked pork as well as other smoked meats. Full-bodied Scotch whiskey creates the perfect match for meat grilled over flames.  
• Fish: The multi-layered spice of rye whiskey brings out the smoked notes in smoked salmon yet fish dishes that taste delicate work well with more refined whiskey types.

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Top 7 Premium Rye Whisky Brands in India 

1. Sazerac 

Being established in the 19th century New Orleans Sazerac Rye whiskey originates from America's distillery history. The cocktail bar that bears its name pioneered this spirit which delivers intensive and spicy tasting elements including natural licorice and clove and vanilla notes. The product costs Rs 4800 while remaining accessible through major cities including Delhi Bangalore and Chennai. Sazerac Rye serves people who like its just-as-still version or mix it into traditional cocktail drinks thus making it a great choice anyone can appreciate.

2. Bulleit 

Bulleit Rye delivers a spicy American rye whiskey containing a remarkable 95 percent rye base which surpasses industry typical rye standards. The company Bulleit launched in 1987 operates from the family whiskey-making heritage that started in the 1830s. A rich combination of flavors including cherry wood aromas accompanies apricot and oak flavors along with honey sweetness while the vanilla taste remains distinct before finishing sweet like toffee. Mixologists love Bulleit Rye because it was developed specifically as the principal whiskey for Manhattan and Old Fashioned cocktails. An oenology report shows the product ranges from Rs 3,500 to Rs 5,500 with distribution points in major Indian cities including Delhi, Mumbai and Bangalore.

3. Stauning 

American bars continue to discover the distinctive character of Danish-made Stauning Rye Whisky throughout the United States. Every sip of Sauvignon Rye Whisky reveals Denmark's historic traditions because it contains 100 percent floor-malted barley and Danish rye which comes exclusively from local sources. Stauning Rye distinguishes itself from traditional American ryes through its rich taste profile which creates an extended fruity conclusion. When served in rye whiskey flights at bars this distinctive taste catches the attention of whiskey lovers. The global consumer demand grows for Stauning Rye which redefines modern rye whiskey appreciation.

4. Whistlepie

WhistlePig Rye is an ultra-premium rye whiskey made from 100 percent rye grain during a 10-year aging process which produces profound and sophisticated taste notes. The distillery WhistlePig gained its beginnings in Vermont in 2008 through a mission to distribute bottled whiskey directly from its farm locations. Light to rich notes of caramel combined with butterscotch and clove followed by nutmeg and finishes with a pleasant toffee flavor in this upscale sipping whiskey. When the company first began it obtained whiskey from Canada and Indiana yet the brand now produces its own spirit. You can find the luxury beverage WhistlePig Rye in Delhi, Mumbai and Hyderabad at Rs 8,500.

5. Rittenhouse 

This Philadelphia-distilled whiskey reproduces the bold spicy character from Rittenhouse Square through its liquid form. Each 100-proof bonded bottle of Rittenhouse delivers an intense strong punch that maintains a smooth finish each time. Heaven Hill Distilleries produces this whiskey through their manufacturing process delivering flavor combinations of dark chocolate spice and cinnamon. This versatile spirit is both bartenders' first choice because it works well in mixed drinks and also offers enjoyable drinking straight. Consumers can find this bottle for Rs 4000 in Jaipur alongside Ahmedabad and Mumbai markets.

6. Templeton 

Templeton Rye selects 95 percent rye and matures it through 4 years in new charred oak barrels to create its smooth and bold American whiskey. This whiskey presents itself in a vivid deep amber-copper colored pour and showcases scents of Christmas spice along with red fruit notes and white grape elements. From the first taste to the last sensation the whiskey provides layers of caramel, butterscotch, vanilla and apple flavors combined with a clean ending. The medium-bodied nature along with versatility makes this product an ideal gateway to Templeton’s line of spirits for whiskey beverage creation.

7. Woodford Reserve

Both heritage and glassware meet in Woodford Reserve Rye a brown-forman portfolio member which provides a balanced taste featuring dried fruit tastes and tobacco flavors and spicy characteristics. Traditional Kentucky distillation processes in this whiskey creation result in a bold spicy character that finishes smoothly. The whiskey maintains a traditional Kentucky Rye character because it contains less rye than current market standards. Customers can find this whiskey at Rs 6500 price points through premium liquor stores in Kolkata and Pune along with Hyderabad.

Finest Sip

Rye whiskey develops its space in India's expanding spirits market by providing both daring flavors and adaptable character which attract experienced drinkers and fresh entrants to the whiskey world. Whiskey lovers can enjoy this unique spirit both neat and on ice or blended in cocktails because of its distinctive spiciness paired with its smooth endings. Alongside the expanding range of premium rye whiskey selections, consumers find plentiful opportunities to discover and taste exceptional rye whiskeys.

Amaretto is an Italian treasure, cherished for its sweet, nutty flavor. Its story begins in Saronno, Italy, where it was crafted with almonds or apricot kernels. Over time, this liqueur became a symbol of indulgence and tradition. Amaretto is more than just a drink. It’s a versatile delight used in cocktails, desserts, or simply enjoyed neat. Imagine its warm almond notes enhancing a creamy tiramisu or elevating an evening cocktail.

In India, premium liqueurs are gaining popularity. Amaretto, with its unique taste and charm, has become a favorite for those seeking something different. Its growing demand reflects how Indian consumers are exploring global flavors. Whether you’re a seasoned liqueur lover or new to it, amaretto offers an experience like no other. From its rich Italian roots to its modern-day appeal, amaretto is a journey of taste you’ll want to explore.

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What is Amaretto?

Amaretto is an almond-flavored liqueur. It originated in Saronno, Italy, and is known for its rich, sweet taste with a slight bitterness. The name "amaretto" comes from the Italian word "amaro," meaning bitter. This liqueur is often made using apricot kernels or almonds, combined with sugar, spices, and alcohol. It usually has an alcohol content of 24–28%, making it a perfect ingredient for cocktails and desserts.

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How is Amaretto Made?

The process of making amaretto involves:

1. Flavor Extraction: Almonds or apricot kernels are soaked in alcohol to extract the nutty flavors.
2. Sweetening: Sugar is added to balance the bitterness.
3. Blending: Spices like vanilla or cinnamon are mixed for extra depth.
4. Aging: Some brands age their amaretto to develop a smooth texture.

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6 Best Amaretto Brands in India

Here are the best amaretto brands you can try in India, offering unique flavors, rich traditions, and versatility, making them ideal for sipping, mixing in cocktails, or enhancing your desserts.

1. Disaronno Amaretto

Disaronno traces its origins back to a romantic tale from 1525, when a Renaissance artist received a gift of homemade liqueur from his muse. This story of creativity and affection is infused in every bottle. Known for its trademark smooth almond essence, Disaronno has a rich heritage of quality and craftsmanship. Its velvety texture and sweet apricot undertones make it a standout, perfect for both sipping and mixing. The iconic square bottle design with a carved cap represents the artistry behind this drink. Disaronno is a timeless classic that continues to captivate liqueur enthusiasts worldwide.

• Why Choose It? 

The classic square bottle with its signature cap is a symbol of luxury. Disaronno is perfect for sipping neat or in cocktails like an Italian Margarita.

2. Phillips Amaretto

Phillips Amaretto is a testament to how simplicity can deliver exceptional taste. This brand is rooted in offering accessible luxury, focusing on creating a versatile, approachable almond liqueur. Whether making classic cocktails or giving desserts a delightful twist, Phillips adds charm with its rich yet subtle flavor. It's crafted to ensure consistent quality, making it a popular choice for home bars. The affordability of Phillips does not compromise on its smoothness, making it ideal for beginners or seasoned drinkers alike.

• Why Choose It?

 Ideal for cocktails and baking, Phillips Amaretto offers excellent value for money.

3. Veroni Amaretto

Veroni stands out as a brand that bridges the gap between traditional Italian liqueur-making and modern-day flair. Every bottle of Veroni Amaretto is a tribute to the art of distillation passed down through generations. The almond richness is delicately balanced with hints of vanilla and caramel, giving it a comforting sweetness. Veroni’s warm, inviting notes make it a favorite for celebrations, and its unique smoothness pairs well with coffee or pastries. It’s a drink that feels like home, perfect for creating cherished memories with loved ones.

• Why Choose It?

Its smooth texture makes it perfect for desserts and after-dinner drinks.

4. Tosalini Saliza Amaretto

Tosalini Saliza is the epitome of artisanal excellence, handcrafted in the heart of Italy. The Tosalini family has been perfecting liqueur recipes for decades, ensuring that each bottle represents tradition and authenticity. Saliza’s almond-forward profile is complemented by a velvety finish, making it a sophisticated addition to your drink collection. Its gluten-free composition and use of natural ingredients reflect a commitment to health-conscious consumers. Whether enjoyed neat or in an indulgent cocktail, Tosalini Saliza is a symbol of Italian luxury.

• Why Choose It? 

Tosalini Saliza is gluten-free and made with natural ingredients, offering a truly luxurious experience.

5. Adriatico Amaretto

Adriatico is a modern brand with a unique philosophy: to create amaretto that celebrates Italy’s southern almonds while being sustainable and ethical. Crafted with roasted almonds, cinnamon, and a hint of sea salt, Adriatico delivers a nuanced flavor profile unlike any other. The brand’s story revolves around innovation, offering a refreshing twist on a traditional favorite. Adriatico is also celebrated for its creamy texture, which makes it perfect for crafting inventive cocktails or pairing with desserts like tiramisu. It’s more than a drink; it’s an experience that embraces modern values.

• Why Choose It?

It’s vegan, gluten-free, and uses sustainable ingredients. Great for conscious consumers.

6. Lazzaroni Amaretto

Lazzaroni’s legacy dates back to the 19th century, earning its reputation as the original amaretto. Its secret family recipe involves the use of Amaretti di Saronno cookies, setting it apart from other brands. This unique ingredient gives the liqueur its distinct almond and apricot kernel notes, creating a truly authentic taste. Lazzaroni embodies Italian craftsmanship, making every sip a journey into tradition. Whether poured over ice cream or enjoyed in a cocktail, it delivers a rich, nostalgic flavor that has been cherished for over 170 years.

• Why Choose It?

Perfect for purists who want to taste the original amaretto.

Interesting Facts About Amaretto

• Cultural Significance: Amaretto is a key ingredient in Italian desserts like tiramisu and biscotti.
• Cocktail Favorite: Popular drinks like the Amaretto Sour and Godfather feature this liqueur.
• Not Always Almonds: Many brands use apricot kernels instead of almonds.
• DIY Tip: You can make amaretto at home using vodka, almond extract, sugar, and spices.

How to Enjoy Amaretto

• Cocktails:
  • Amaretto Sour: Mix amaretto with lemon juice and simple syrup.
  • Italian Margarita: Combine tequila, amaretto, and lime juice.
• Desserts: Add to tiramisu, chocolate mousse, or coffee.
• Pairings: Enjoy it with dark chocolate, nuts, or fruit-based desserts.

Let’s Saluti(Cheers)! 

Amaretto is a liqueur that brings a touch of elegance to any occasion. Its sweet, nutty flavor works perfectly in drinks and desserts. Whether you enjoy the classic Disaronno or want a vegan choice like Adriatico, there's an amaretto for everyone. The smooth almond taste adds warmth to cocktails, and it’s a delightful addition to treats like cakes and ice cream. In India, more people are discovering the magic of amaretto. With so many brands to choose from, each offering its unique twist, it’s easy to find the perfect bottle to suit your taste.

The Republic Day sale has long been a highlight for India’s retail industry, but this year’s edition came with a twist: smaller towns and Tier II and III cities have taken the spotlight, driving growth and reshaping the e-commerce landscape. As the digital marketplace continues to expand its footprint, the data emerging from this year’s sale reveals a compelling narrative of transformation and opportunity.

The New Growth Engine

During the 14-day Republic Day sale event, starting January 13, 2025, over 16 million transactions were processed through Unicommerce’s platform, a leading SaaS provider for e-commerce enablement. This staggering volume highlights the growing appetite for online shopping across the country. Notably, Tier II and III cities led the charge, showcasing 100 percent+ growth in order volumes for categories like makeup products and home decor.

Smaller towns such as Lucknow, Jaipur, Patna, Coimbatore, Surat, Kolar, Alwar, Rohtak, Kamrup, and Gandhinagar emerged as significant contributors. These regions drove demand for items such as nutraceuticals, supplements, and self-care products like body lotions, moisturizers, and makeup combos.

The Republic Day sale has become a reflection of evolving consumer habits. It’s heartening to see smaller towns drive growth with their rising digital adoption.

Health, Beauty, and Home Decor Steal the Show

Across categories, health and pharma products saw a remarkable 80 percent year-on-year (YoY) growth in order volumes. Home decor followed closely with 35 percent YoY growth, while beauty, wellness, and personal care witnessed a steady 16 percent increase in volumes compared to last year’s sale period.

Popular products ranged from anti-hair fall kits and metabolism boosters to perfumes, deodorants, and health devices. Interestingly, Tier I and metropolitan cities preferred toys, baby products, and gaming accessories, while Tier II and III towns drove demand for home essentials and personal care items.

Prepaid Orders on the Rise

One of the standout trends from this year’s sale was the growing popularity of prepaid orders. Across Tier II and III cities, consumers increasingly opted for prepaid transactions, signaling greater trust in e-commerce platforms. In the fashion and accessories category, prepaid orders rose from 23.9 percent in 2024 to 25.1 percent in 2025. Similarly, health and pharma products saw prepaid orders jump from 8.4 percent to 14 percent, while beauty, wellness, and personal care prepaid volumes grew from 20.7 percent to 21.4 percent.

This shift can be attributed to the increasing penetration of digital payment systems and improved infrastructure in smaller towns. The rise in prepaid orders across categories is a testament to the growing consumer confidence in the e-commerce ecosystem.

The Role of Regional Warehousing and Technology

As regional warehousing becomes a cornerstone of e-commerce logistics, brands are better equipped to serve smaller suburban and rural areas. Unicommerce’s platform played a pivotal role in this transformation, enabling end-to-end management for over 3,600 clients, including D2C brands, retail companies, and logistics providers. With 260+ technology integrations and an annual transaction run rate of 850+ million order items, Unicommerce has set the benchmark for operational efficiency.

Our goal has always been to unlock connectivity and reach untapped areas. Regional warehousing and logistics automation are enabling faster fulfillment and a seamless shopping experience for customers in Tier II and III cities.

The Future of E-Commerce in India’s Hinterlands

The Republic Day sale trends underscore a significant shift in India’s e-commerce landscape. Smaller towns are no longer playing catch-up but are driving growth, innovation, and consumption patterns. As brands continue to invest in regional warehouses, marketing automation tools, and customer engagement strategies, the potential for further growth in these regions remains immense.

Unicommerce’s logistics arm, Shipway, has been instrumental in automating shipping solutions, enabling optimal courier allocation for faster fulfillment. This approach has served over 12,000 online brands, further cementing Unicommerce’s role in democratizing access to e-commerce across the country.

Key Takeaways from the Sale

1. Smaller Towns Lead Growth: Tier II and Tier III cities recorded over 100 percent growth in categories like makeup and home decor.
2. Health and Wellness Dominates: An 80 percent YoY growth in health and pharma products highlights the rising focus on personal well-being.
3. Prepaid Orders Surge: A noticeable increase in prepaid transactions reflects growing trust and digital adoption in smaller towns.
4. Regional Warehousing Impact: Improved logistics infrastructure is enabling faster and more reliable deliveries across suburban and rural areas.
5. Tech-Driven Efficiency: Unicommerce’s platform is powering seamless e-commerce operations, serving 3,600+ clients and managing 8,800+ warehouses globally.

This year’s Republic Day sale has been a testament to the dynamic nature of India’s e-commerce sector. Smaller towns, backed by improved logistics and growing digital literacy, are rewriting the rules of online retail. As the market continues to evolve, the role of technology, automation, and regional connectivity will be crucial in shaping the future of Indian e-commerce.

As Union Budget 2025 looms on the horizon, the fast-moving consumer goods (FMCG) sector eagerly awaits reforms and allocations that could bolster growth, innovation, and equitable competition in the market. Experts and industry leaders weigh in on key expectations for tax rationalization, rural infrastructure, technological support, and regulatory measures to address rising challenges and tap into emerging opportunities.

"Rural markets, comprising 35 percent of India’s FMCG sales, are rebounding with a 6 percent year-on-year growth in volume sales," says Anand Ramanathan, Partner and Consumer Products and Retail Sector Leader. This growth is bolstered by favorable monsoons and government initiatives such as increased allocations under MGNREGA, which reached Rs 1.80 lakh crore in 2024–25.

Ramanathan highlights the importance of sustaining this momentum through continued investments in rural infrastructure, digital penetration, and affordable product offerings. "Policymakers must allocate significant budget resources to sustain this momentum," he emphasizes.

Industry experts believe that bolstering rural demand will not only fuel FMCG growth but also offset stagnation in urban markets. With a projected full recovery by FY26, the Budget presents an opportunity to amplify this progress through infrastructure development and direct benefit transfer (DBT) programs.

GST Rate Cuts

The FMCG sector continues to grapple with price sensitivity among lower-income groups, necessitating policy interventions to enhance affordability. Anand Ramanathan suggests reducing GST rates on mass-consumption FMCG products like personal care and packaged foods from 18 percent to 12 percent.

"Lower GST rates could lead to an 8 percent increase in volume sales, boosting tax collections and contributing 0.5 percent to GDP growth," he notes.

Gaurav Manchanda, Founder and Director of The Organic World, echoes this sentiment, calling for reduced GST on organic products to stimulate demand. "This will not only enhance affordability but also make organic foods accessible to a broader audience," he explains. Manchanda also advocates for subsidies and infrastructure investments in cold storage and logistics to support the organic sector's growth.

Similarly, Ajay Kangralkar, Founder of SkyRoots Ventures LLP, urges a rethinking of GST rates for essential commodities. He cites the disparity in tax rates on millet products, saying, "Lowering GST rates on nutritious food products will promote healthier eating habits and drive demand for farmers' produce."

Tackling Quick Commerce Disruption

The rapid growth of quick commerce (Q-commerce) platforms like Zepto and Blinkit, with a 25 percent CAGR, has disrupted traditional retail dynamics. These platforms captured 8 percent of the urban grocery market in 2023, up from 3 percent in 2021. While their reach now extends to Tier II cities, accounting for 30 percent of sales, their rise has adversely impacted Kirana stores.

"The Confederation of All India Traders (CAIT) reported a 12 percent decline in small retail revenues in urban areas," notes Ramanathan. He suggests that regulatory measures to curb predatory pricing and ensure compliance with fair trade practices are crucial.

Implementing these measures could create a level playing field, safeguarding the livelihoods of 30 million Kirana stores and 8 crore small retailers. By fostering transparency and ethical practices, the government can promote sustainable competition while protecting traditional retail sectors.

Strengthening Supply Chains

The logistics sector plays a pivotal role in the FMCG supply chain, and the industry is banking on targeted Budget interventions. Jitendra Srivastava, CEO of Triton Logistics & Maritime, highlights the need for trade facilitation, duty reductions on raw materials, and incentives for smart supply chain technologies.

"Planned investments in railways and high-speed freight corridors, coupled with a Rs 3 trillion allocation for 2025-26, could significantly boost operational efficiency," Srivastava explains.

Sustainability is another critical focus area. Srivastava calls for incentives for eco-friendly packaging and production methods, aligning India with global standards and enhancing supply chain resilience.

Tax Rationalization for Food Businesses

Indraneel Chitale, Managing Partner of Chitale Bandhu Mithaiwale, emphasizes the need for GST simplification in the food sector. He proposes a two-tier structure: a 5 percent rate for all "Made in India" products and a 28 percent rate for imported items.

"This will streamline compliance, promote self-reliance, and protect Indian producers," Chitale says. He also advocates for expanding Production-Linked Incentive (PLI) schemes for export-oriented food businesses to enhance competitiveness in global markets.

Managing Inflation and Input Costs

The FMCG sector continues to face headwinds from rising input costs for raw materials such as palm oil, coffee, cocoa, and wheat. "These pressures have led to price hikes and ‘shrinkflation’, risking consumer trust," warns Priyanka Duggal, Partner at Grant Thornton Bharat.

Policy interventions to regulate input costs and stimulate demand are crucial for sustaining growth. Investments in urban development projects and job creation in services industries could further drive demand in stressed urban markets.

Paving the Path to Atmanirbhar Bharat

The FMCG sector is projected to grow by 7-9 percent in FY25, driven largely by rural demand recovery and innovation. Industry leaders agree that the upcoming Budget must address pressing challenges while fostering an ecosystem of equitable growth, sustainability, and technological advancement.

"The government’s vision of Atmanirbhar Bharat can only be realized through tax incentives, infrastructure investments, and rural support," says Manchanda. As the FMCG sector prepares for the next phase of growth, the Budget holds the key to unlocking its full potential, ensuring inclusive progress for all stakeholders.

From GST reforms to rural empowerment and technological adoption, Budget 2025 could mark a turning point for the FMCG sector, setting the stage for long-term, sustainable growth. The focus now lies on how policymakers will address these expectations to shape India's economic trajectory.

India shares a timeless bond with Scotch whisky. It’s more than just a drink; it symbolises celebration and warmth. From grand weddings to small gatherings, Scotch adds a touch of luxury. The smooth blends and rich flavors make every sip special. Whether gifting a bottle or enjoying it on a quiet evening, it feels like an indulgent treat. Deluxe blended Scotch is a favorite, loved for its elegance and tradition. In India, it’s not just whisky; it’s a part of cherished memories, bringing people closer and making moments unforgettable. Scotch whisky truly has a special place here.

Know more: 7 Best Premium Dark Rum Brands in India: A Complete Guide

Top 7 Whiskey Brands Under Rs. 1000 in Delhi-NCR

List of the 8 Best Deluxe Blended Scotch Whisky Brands in India

Here’s a detailed look at the 8 best deluxe blended Scotch whisky brands in India.

1. Mortlach 16 YO (Years Old)

Mortlach 16 YO, famously called “The Beast of Dufftown,” is crafted in Scotland’s Speyside region. This exceptional Scotch is matured in sherry casks for 16 years, which gives it a bold and robust character. The flavors are rich and layered, with dark chocolate, dried fruits, and a subtle spicy edge. It has an ABV of 43.4%, making it a powerful yet smooth drink. Mortlach is for whisky lovers who crave intensity and depth. Though premium-priced, it’s worth it for those special celebrations where only the finest will do.

• Unique Features: Known for its robust and meaty flavors, it’s matured in sherry casks for 16 years.
• Flavor Profile: Rich with hints of dark chocolate, dried fruits, and subtle spice.

Check more: 8 Great World Whiskey Brands to Savor in India

2. 100 Pipers

100 Pipers is one of India’s most loved Scotch whisky brands, offering excellent taste at an affordable price. This whisky is a blend of over 30 malts, ensuring a smooth and consistent flavor. It has notes of vanilla, honey, and light oak, making it approachable for both beginners and seasoned drinkers. With an ABV of 40%, it’s a go-to choice for casual gatherings and gifting. Its popularity is a testament to its exceptional value and taste.

• Unique Features: A smooth blend of over 30 malt whiskies.
• Flavor Profile: Notes of vanilla, honey, and light oak.

3. Johnnie Walker

Johnnie Walker is a Scotch whisky icon, known for its legacy and exceptional quality. From the smoky and rich Black Label to the luxurious and smooth Blue Label, there’s something for everyone. The Black Label offers peaty notes with hints of dried fruits, while the Blue Label provides an ultra-refined experience. With ABVs ranging from 40% to 43%, this brand is versatile and perfect for every occasion. Johnnie Walker is a staple in any whisky collection, celebrated worldwide for its excellence

• Unique Features: Available in various labels—Black Label, Blue Label, and Red Label are the most popular.
• Flavor Profile: Black Label has smoky, peaty notes with a hint of dried fruits. Blue Label is ultra-smooth and luxurious.

4. Chivas Regal 13-YO Extra Irish Cask

Chivas Regal 13 YO is a treat for those who enjoy smooth and creamy Scotch. Aged in Irish casks for 13 years, this whisky brings a unique twist to Chivas’s signature blend. Its flavor profile includes notes of caramel, butterscotch, and fruity undertones. With an ABV of 40%, it’s light yet rich, making it perfect for sipping. It offers a premium experience without breaking the bank. The Irish cask finish adds an exciting dimension, making it stand out in the Chivas family.

• Unique Features: Matured in Irish casks, giving it a distinctive flavor.
• Flavor Profile: Creamy, fruity, with hints of caramel and butterscotch.

5. Dewar’s

Dewar’s is known for its heritage and a unique double-aging process that enhances its smoothness. This Scotch is a masterful blend of honeyed sweetness, citrus notes, and a touch of vanilla. With an ABV of 40%, Dewar’s offers a refined taste that’s both rich and approachable. Perfect for both seasoned whisky lovers and newcomers, Dewar’s blends tradition and craftsmanship in every sip.

• Unique Features: Double-aged for extra smoothness.
• Flavor Profile: Honeyed sweetness with hints of citrus and vanilla.

6. Grant’s Triple Wood

Grant’s is a Scotch whisky that balances affordability with exceptional quality. It is aged in three types of wood – virgin oak, American oak, and refill casks – to create a complex and rich flavor. Its notes of vanilla, cinnamon, and toffee make it a delightful drink. With an ABV of 40%, it’s smooth and easy to enjoy. It’s a fantastic option for those seeking great taste on a budget. Grant’s is perfect for casual evenings or as a thoughtful gift.

• Unique Features: Aged in three types of wood – virgin oak, American oak, and refill casks.
• Flavor Profile: Complex with notes of vanilla, cinnamon, and toffee.

7. Cooper’s Dog

Cooper’s Dog is a hidden gem among whisky brands. Known for its handcrafted blends, it offers a smooth and fruity drinking experience. Its flavor notes include apples, honey, and a refreshing finish. With an ABV of 40%, it’s light and enjoyable. It’s a premium option for whisky enthusiasts looking to try something different. Its unique flavor profile and quality make it a favorite for social gatherings and relaxed evenings alike.

• Unique Features: Known for its handcrafted blends.
• Flavor Profile: Smooth and fruity with hints of apples and honey.

8. Dimple 15 YO

Dimple is instantly recognizable for its unique triangular bottle and smooth Scotch whisky. This 15-year-old blend is crafted with over 30 malt whiskies, offering a creamy and rich flavor profile. With notes of caramel and warm spices, it’s perfect for celebrations and special moments. Its ABV of 40% ensures a smooth finish. Dimple 15 YO is a luxurious Scotch that delivers both taste and elegance, making it an unforgettable choice for whisky connoisseurs.

• Unique Features: Aged for 15 years, with a blend of over 30 malt whiskies.
• Flavor Profile: Creamy and rich, with notes of caramel and spices.

Why Deluxe Scotch Stands Out from Other Whiskies

Deluxe Scotch whiskies are crafted for those who seek both balance and elegance. They blend the richness of malt whiskies with the smoothness of grain whiskies. This combination creates a drink that’s both complex and approachable. Imagine sitting by a warm fire on a chilly evening. A glass of blended Scotch in your hand feels like comfort. Its rich aroma fills the air as you take your first sip. It’s smooth, with layers of flavor that slowly unfold—notes of honey, vanilla, spices, and oak. Each sip feels like a story, one that’s been aged to perfection.

Unlike single malts, which have bold, distinctive flavors, blended Scotch welcomes everyone. Its versatility makes it perfect for any occasion—a wedding toast, a gift for a loved one, or a quiet night at home. Deluxe Scotch whiskies are designed to please a wider audience, offering a taste that’s rich yet easy to enjoy. In India, they’re a favorite. From celebrations to moments of reflection, a bottle of blended Scotch often takes center stage. It’s more than just a drink; it’s an experience. With every pour, it brings warmth, connection, and a touch of sophistication to life.

How to Enjoy Scotch Like a Pro

1. Use the right glass – a tulip-shaped whisky glass works best.
2. Drink it neat or with a splash of water to unlock flavors.
3. Pair it with dark chocolate, smoked salmon, or aged cheese for an elevated experience.

Sip of Richness!

Imagine savoring a glass that matches your mood—whether it’s a lively celebration or a quiet evening at home. The variety is endless. From smoky to sweet, every sip feels special. In India, deluxe blended Scotch whiskies bring a world of flavors. Each bottle tells a unique story. For bold whisky lovers, Mortlach offers intense, meaty notes. For those who enjoy smoothness, Chivas Regal delivers creamy, rich blends. India’s love for Scotch is undeniable. It’s not just a drink; it’s a journey of flavors. No matter your taste, there’s a perfect blend waiting to make your moment memorable.

Your cocktails will become memorable creations when you choose the appropriate ingredients provided by liqueurs which provide crucial depth and character. Fruit-based liqueurs possess the ability to upgrade basic mixed beverages into sophisticated refined drinks.

For clarification purposes, liqueurs differ from liquors. Spirits you find in whiskey, rum, and tequila exist as hard spirits beside liqueurs which present sweetened spirit infusions blended with fruits and sugar and natural elements. Excellent fruit liqueurs deliver extraordinary enhancement to cocktails despite the existence of a few overly sweet or synthetic choices. Drinker interest in premium fruit liqueurs for cocktail preparation becomes more evident as India develops its cocktail culture. This article will highlight premium fruit liqueurs found in India which suit both commercial mixing experts and amateur home mixologists.

Also Check: Best Fruit Liqueur Brands in India

7 Best Chocolate Liqueur Brands in India 

What is Fruit Liqueur?

Fruit liqueur manufacturers create their products by fermenting and distilling fruits while their best-selling varieties primarily come from temperature-controlled geographic locations. Six major fruit liqueurs exist in commercial production with cherry and pear together with peach beside apricot and plum. Berries including raspberries blueberries and juniper berries undergo liquefaction to create various flavorful end products. Thanks to their global supply system they offer spirits for every taste which reflects worldwide taste diversity.

Berry liqueurs constitute a favorite family of fruit liqueurs which uses strawberries alongside raspberries and blackberries as well as blueberries for preparation. Manufacturing methods yield liqueurs that present strong fruit profiles along with much sweetness through sugar quantities between 100 and 400 grams per litre. Consumers can prepare fruit liqueurs by adding sugar to infused fruits in neutral spirits with wide-ranging alcohol contents that span from 15 percent to 55 percent. Such extreme variations yield liqueurs suitable for mixing with both desserts and cocktails.

Read More: Top 6 Fortified Wine Brands Available in India

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Top 7 Fruit Liqueur Brands

1. Chinola

Chinola comes from the Dominican Republic where artisans create this fresh fruit liqueur through handcrafted processes which preserve its vibrant nature alongside its natural acidity. The devoted 50-acre farm dedicates exclusive cultivation to the precious "Sweetie" passion fruit from which craft the liqueur. Nighttime manual harvesting conserves the subtle scents of these unique fruits. Chinola created from optimal cane spirit blend with subtle sweetness provides unique flavor experiences and adaptable functionality. This beverage performs just as well by itself as it does in cocktails and it perfectly matches desserts including passion fruit tiramisu.

ABV: 21 percent

Main Fruit: Passion fruit and Mango 

Flavors: Sweet, Tangy and Citrus 

2. Chambord

Made in the Loire Valley region of France Chambord exists as a premium black raspberry liqueur whose ancestry traces back to 17th-century recipes. The combination of red and black raspberries together with Madagascar vanilla and Moroccan citrus peel and honey and XO cognac creates Chambord's rich sweet-tasting profile. The globe-shaped bottle-shaped bottle of Chambord makes it a flexible super-premium liqueur that celebrities often use in drinks such as the Chambord Royale, French Martini, and Kir Impérial. As a Brown-Forman-owned brand since 2006 Chambord imparts class to both beverage mixtures and culinary preparations.

ABV: 16.2 percent 

Main Fruit: Raspberry and blackberry

Flavors: Raspberry fool, chocolate truffle, honey, vanilla, blackcurrant jam, cherry jam, sloe and damson with a hint of raisins and stewed prunes.

3. Giffard

Giffard employs natural ingredients to produce premium quality fruit liqueurs spirits and syrup products from their French Company. Giffard wins accolades for their signature gold liqueurs Crème de Fruits de la Passion and Crème de Framboise for their deeply fruity rich taste. People use Giffard liqueurs without any mixers to drink them straight but they also serve great as cocktails or mixed with ice stones. The liqueurs from this brand offer their consumers velvety sweetness that blends initially fruity concentrations with a smooth syrupy longevity.

ABV: 16 percent

Main Fruit: Passion fruit

Flavors: Sweet and syrupy with strong fresh passion fruit flavours and jammy, boiled sweet notes.

4. Heering 

Since 1818 Danish Producer Heering Cherry Liqueur has been making premium cherry brandy that delivers a smooth full-bodied experience through its ruby red coloring. Through two stages of maturation in oak barrels, Danish Stevens cherries sugar and spices combine with alcohol to create this liqueur. Herbal flavors of sour cherries together with marzipan and almond finish differentiate this liqueur which excels in making classic cocktails including the Singapore Sling and Blood & Sand. This spirit appeals both to the baking professional and the dessert maker with its flexible application and refined presentation.

ABV: 24 percent

Main Fruit: Cherry

Flavors: Rich cherry aroma with hints of almond and marzipan. Subtle notes of oak and spice.

5. Tempus Fugit

The product range of Tempus Fugit fruit liqueurs links to 19th-century traditions by using authentic ingredients while reviving historical recipes. The company's two signature creations "Crème de Banane" uses hand-distilled bananas while "Crème de Noyaux" combines apricot and cherry pit kernels to produce marzipan-like flavors that showcase vintage boozy goodness. The traditional creation process yields their rich flared colors and natural-tasting beverages which contain no artificial ingredients. Tempus Fugit maintains quality standards to deliver every drink that honors the eternal heritage of traditional spirits.

ABV: 26 percent

Main Fruit: Banana

Flavors: Anise, Almond and Apricot Kernel, Banana, Coffee, Mint, Vanilla Bean and Chocolate, Violet Flower.

6. Pallini

Ever since 1875, Pallini has operated as Rome's longest-established liqueur manufacturer while producing distinct beverages. Pallini maintains global fame due to its signature Limoncello product which utilizes authentic Italian Amalfi Coast Sfusato lemons for producing its smooth tangy cocktail experience either chilled or mixed over ice. Discrete lemons undergo an extended eight-month infusion using neutral sugar beet alcohol during the process. Pallini produces Mistrà along with Sambuca 313 liqueur which provides pastries in the global market with its unique flavor. Through their centuries-old histor,y they have combined traditional practices with international recognition.

ABV: 26 percent

Main Fruit: Sfusati Amalfitano lemons

7. Maison

Manufactured with fruit focus and premium dedication Maison liqueurs deliver premium drinking experiences through their distinct flavors that function in cocktails and melt superbly with both ice and ice cream. Maison liqueurs exist in several versions including Peach Schnapps along with Triple Sec as well as Strawberry Schnapps and Blue Curacao each delivering robust natural fruit character. Because of their artisanal making process Maison liqueurs gain recognition for their refined authentic taste which perfectly creates bold mix drink flavor additions.

ABV: 22 percent

Main Fruit: Pear

Flavor: Peach Schnapps, Triple Sec, Strawberry Schnapps and Blue Curacao.

A Fruity Ride

Premium fruit liqueurs function as elegant additions for transforming both drinks and sweets into more, more enjoyable experiences. The combination of premium ingredients and traditional preparation methods within these liquor products creates potent natural flavor profiles that work well with both professional bar mixologists and amateur kitchen amateurishness. India's evolving cocktail culture finds support in these premium liqueurs which provide sophisticated vibrant drinking choices.

As the Union Budget 2025 approaches, the beauty industry is looking forward to significant policy changes that could drive growth, enhance affordability, and open up new opportunities. The sector, which has witnessed increasing awareness of personal grooming and digital penetration, is seeking government support to navigate challenges and unlock its full potential. Industry leaders from Swiss Beauty, Quest Retail, and SCINQ Neurocosmetics share their expectations for the forthcoming budget, emphasizing the need for tax reforms, sustainability, and skill development.

Driving Affordability with GST Reforms

A key demand from the beauty and personal care industry is a reduction in the Goods and Services Tax (GST) rates on cosmetics and skincare products. Currently taxed at 18 percent, these products are considered discretionary in many households, particularly in Tier II and III cities. Mohit Goyal, Co-Founder & Managing Director of Swiss Beauty, advocates for a reduction to 12 percent, stating, “This move will not only enhance affordability but also stimulate demand, particularly in Tier II and III cities, which represent key growth opportunities for the industry.”

This sentiment is echoed by Shriti Malhotra, Group CEO of Quest Retail, which operates The Body Shop in India. She highlights the impact of GST reforms on private consumption, “Reducing GST on essential personal care products could provide much-needed relief to the middle class. This would not only boost disposable incomes but also help consumers uplift their ability to purchase high-quality, ethical products that align with their growing preference for quality and sustainable choices.”

For SCINQ Neurocosmetics, the focus is on streamlining the GST framework to address complexities. Co-Founders Shrishti Yadav and Shubham Godara believe that “a more uniform and industry-friendly tax structure would ease operations and lower costs, benefiting both businesses and consumers.” Simplifying tax processes would not only reduce operational burdens but also promote innovation and expansion in the sector.

Export Opportunities and Simplified Procedures

India’s beauty sector has significant untapped potential in international markets. Simplifying export procedures and providing tax incentives for beauty products that meet global standards are crucial steps to boosting exports. Mohit Goyal underscores the importance of these measures, stating, “Simplifying export procedures and providing tax incentives will open up significant opportunities in international markets, positioning India’s beauty sector for substantial export growth, potentially doubling exports by 2026.”

By addressing these barriers, Indian beauty brands could gain a competitive edge on the global stage, contributing to the country’s economic growth and solidifying its position as a leading player in the global beauty and skincare market.

Sustainability and Green Initiatives

Sustainability is becoming a critical focus for businesses and consumers alike. The beauty sector is urging the government to introduce incentives that encourage sustainable practices. Shriti Malhotra highlights the need for measures to “prioritize incentives for green initiatives, such as sustainable packaging and energy-efficient retail operations.”

These incentives could include tax benefits for companies adopting eco-friendly packaging, investments in renewable energy for manufacturing facilities, and grants for research and development in sustainable product formulations. Encouraging sustainable practices would not only align with global trends but also resonate with environmentally conscious consumers in India.

Building a Future-Ready Retail Sector

The growth of the beauty industry is intertwined with the development of a robust retail ecosystem. Industry leaders are calling for the expedited implementation of a National Retail Policy to simplify compliance processes and enhance ease of doing business. According to Shriti Malhotra, “Simplifying compliance processes, improving logistics in Tier II and III cities, driving ease of business, and providing targeted incentives for small retailers can create a more level playing field.”

Moreover, investments in retail skill development programs are essential to meet evolving consumer expectations. “Adopting digital marketing and technology is crucial for building a future-ready retail sector,” Malhotra adds. Training programs in areas such as digital marketing, data analytics, and customer experience management would equip retailers with the tools to thrive in a competitive landscape.

Fostering Innovation in Beauty and Skincare

The beauty industry thrives on innovation, with brands constantly exploring new formulations, ingredients, and technologies. Support for research and development (R&D) in the sector could spur the creation of groundbreaking products that cater to diverse consumer needs. Shrishti Yadav and Shubham Godara of SCINQ Neurocosmetics believe that industry-friendly policies are essential for fostering growth and innovation. “Support for the retail and e-commerce sectors through industry-friendly policies would encourage growth and create a more dynamic marketplace,” they state.

Tax incentives for R&D investments and grants for startups in the beauty and skincare space could further accelerate innovation. Such initiatives would enable Indian brands to cater to a broader audience, both domestically and internationally.

Boosting Private Consumption and Inclusivity

Private consumption remains a cornerstone of retail growth. Measures to boost disposable incomes, such as higher tax exemption slabs, could encourage consumers to spend more on beauty and personal care products. Malhotra emphasizes the importance of such measures: “Policies that open up the purse strings of consumers through higher tax exemption slabs would provide relief to the middle class and stimulate demand.”

Inclusivity in hiring is another priority for the sector. Incentives for hiring women, youth, and individuals from diverse backgrounds would not only promote social responsibility but also enhance the industry’s talent pool. “Fostering youth employment and inclusivity in hiring are key areas where government policies can make a meaningful impact,” Malhotra asserts.

India’s retail sector is undergoing a transformative evolution, fueled by increasing purchasing power and rising consumer expectations. The country’s retail sector ranks fourth globally and contributes over 10 percent to the national GDP. Between 2023 and 2025, nearly 60 shopping malls, encompassing a total retail space of 23.25 million sq. ft, are expected to become operational in India. This shift is mirrored in the growing prominence of shopping malls as hubs of organized retail, providing a structured and collaborative environment for local and regional businesses. While international brands have quickly recognized the opportunities presented by these modern retail spaces, many small retailers remain hesitant to make the transition from unorganized setups to the organized retail landscape. Malls play a crucial role in supporting and mentoring local businesses, helping them transition from small-scale operations to scalable and sustainable enterprises. By providing a structured and professional environment, malls offer local businesses opportunities to access a broader customer base, ensuring increased visibility and footfall. They often act as incubators for these businesses, offering guidance in areas such as marketing, inventory management, customer service, and branding.

For many small and regional retailers, stepping into an organized retail format can be daunting. The challenges include understanding and managing commercial commitments, navigating design and aesthetic standards, and handling operational complexities. Retailers often grapple with issues such as rent structures, common area maintenance (CAM) charges, compliance requirements, and store management, all of which demand a level of expertise and confidence they may not yet possess. Additionally, many malls implement stringent entry requirements for local brands, often demanding references, proven credibility, or a strong track record before granting them a presence within the premises. These prerequisites, while intended to ensure quality and reliability, can create significant barriers for smaller or emerging businesses that may lack an established reputation or connections.

The transition from traditional retail to organized and competitive settings is often intimidating for small retailers and artisans. The most significant hurdle lies in building the confidence to take that crucial first step. Many traditional retailers are accustomed to unstructured setups where the operational challenges and competitive dynamics are vastly different from those of organized retail spaces. The fear of the unknown, combined with limited exposure to structured environments, often deters them from embracing modern retail opportunities.

This is where proactive mall developers play a transformative role. By creating an ecosystem that fosters growth, they act as enablers for small retailers to adapt and thrive. Mall developers provide mentorship programs, training sessions, and workshops designed to equip retailers with the necessary skills to succeed. These initiatives focus on everything from customer engagement and inventory management to visual merchandising and marketing. Developers also offer flexible leasing options and financial guidance, which help alleviate initial operational pressures.

Furthermore, malls often integrate traditional retailers into their ecosystem by creating platforms such as cultural fairs, festive bazaars, and pop-up events. This not only boosts their visibility but also builds confidence to operate in a structured environment. By nurturing talent and offering continuous support, proactive mall developers empower retailers to unlock their potential and thrive in modern retail landscapes.

Malls that actively mentor and support local businesses are at the forefront of fostering economic growth and innovation in India’s retail ecosystem. By offering tailored guidance and collaborative solutions, these malls create a nurturing environment for small retailers to flourish. Key elements of this mentorship include:

Successful partnerships between malls and local retailers begin with open communication and mutual trust. Involving brand owners in decision-making processes fosters a sense of collaboration and shared goals. Transparency in operations fosters trust and confidence among retailers, encouraging them to transition into an organized retail setup. When malls openly communicate policies, rental structures, marketing support, and growth opportunities, retailers feel assured of fair practices. This clarity reduces uncertainties, allowing retailers to focus on scaling their businesses within a professional and structured environment.

Malls often develop customized commercial arrangements to address the financial concerns of local retailers. By clearly defining rental terms, CAM charges, and other liabilities, mall developers help businesses plan their finances more effectively, reducing the perceived risks of entering organized retail.

Shopping malls are more than just retail spaces; they are enablers of economic development and sustainability. By providing an ecosystem that fosters collaboration, innovation, and scalability, malls empower local retailers to compete on a national and international level. Tailored commercial models, design and operational support, and a collaborative spirit are just some of the ways malls bridge the gap between unorganized and organized retail.

For traditional retailers, partnering with forward-thinking malls can unlock unprecedented growth opportunities. The holistic approach adopted by such malls ensures that local businesses are not merely tenants but valued partners in a shared journey toward success. In doing so, malls not only elevate the retail landscape but also contribute significantly to India’s evolving economy, creating a vibrant and inclusive future for the sector.

Authored By

Santush Pandde, COO, Real estate at Grauer and Weil (India) limited Growel’s 101 mall

Skincare is no longer just about glowing skin. It's about making mindful choices for yourself and the planet. Vegan skincare, which avoids animal-derived ingredients, is gaining massive popularity in India. With more people turning to cruelty-free beauty, vegan skincare brands are leading the way. Here's a guide to the best vegan skincare brands in India and what makes them special.

Check more: 7 Best Face Serum Brands in India for Glowing Skin

10 Best Skincare Brands in India for Glowing Skin

Why Vegan Skincare is the Future of Beauty

Vegan skincare is all about natural and cruelty-free beauty. Unlike regular skincare, it avoids animal testing and animal-based ingredients. Instead, it uses plant-based alternatives that are gentle on the skin and eco-friendly. In India, this trend is booming as people become more conscious of their choices.

Vegan skincare isn't just good for the environment—it’s great for your skin too! It minimizes the risk of allergies and skin irritation, thanks to its clean and natural ingredients.

Read more: 7 Best Herbal Shampoo Brands in India (2025)

Why Indian Vegan Skincare is Gaining Global Recognition

India is rapidly emerging as a hub for vegan cosmetics, being the third-largest consumer globally. The Indian vegan cosmetics market was valued at approximately $1.5 billion in 2022 and is expected to grow at a CAGR of over 7.17% from 2023 to 2028. This growth highlights the country's robust commitment to sustainability and animal welfare.

Indian vegan skincare brands are also making waves internationally. Their unique formulations often feature traditional Indian ingredients like turmeric, neem, and sandalwood, which appeal to global audiences for their natural and therapeutic benefits. Additionally, these brands prioritize sustainability and eco-friendly packaging, further solidifying their position as leaders in ethical beauty.

Know more: Discover the 7 Best Korean Beauty Brands Transforming Indian Skincare

List of the Top 6 Vegan Skincare Brands in India

Let’s take a look at some of the top vegan skincare brands available in India. These brands are known for their cruelty-free ethics, clean ingredients, and effective products.

1. The Body Shop

The Body Shop started in 1976 and is a global leader in ethical beauty. The brand supports community trade by sourcing ingredients from local farmers. They are against animal testing and use eco-friendly packaging. Apart from skincare, they also offer haircare and makeup products. Their Drops of Youth range is loved for anti-ageing benefits. People trust The Body Shop for high-quality and ethical beauty, and they’re accessible across India through physical stores and online platforms.

Popular Products:

• Tea Tree Skin Clearing Face Wash: Great for acne-prone skin.
• Vitamin E Moisture Cream: A hydrating hero for dry skin.

2. Blu Essentials

Blu Essentials is an Indian brand that uses organic ingredients. They avoid harsh chemicals like parabens and artificial fragrances. Their Rose Water Toner is popular for refreshing and calming the skin. Blu Essentials also offers essential oils for holistic skincare. They are known for sustainable packaging, making them eco-conscious. Fans love their personalized touch and attention to detail in each product.  The brand is perfect for those who love artisan beauty products.

Popular Products:

• Vitamin C Glow Serum: Helps brighten dull skin.
• Aloe Vera Gel: Perfect for soothing sensitive skin.

3. Plum Goodness

Plum is India’s first 100% vegan beauty brand. Their products are free from harmful chemicals like parabens and sulfates. Plum was founded in 2013 and quickly gained a loyal fan base. Their products are designed to suit Indian skin and climate. Plum’s E-Luminence range is a hit for dry skin hydration. They also have an extensive range of vegan sunscreens. The brand is known for fun campaigns and connecting with young audiences. Their loyalty program offers discounts and exclusive perks, making it a budget-friendly choice.

Popular Products:

• Green Tea Pore Cleansing Face Wash: A hit among oily skin types.
• Grape Seed and Sea Buckthorn Glow Restore Oil: Perfect for a radiant look.

4. Minimalist

Minimalist’s "clean transparency" approach makes it unique. They avoid unnecessary fillers and use potent active ingredients. The brand offers pH-balanced formulations that are gentle yet effective. Their SPF 50 sunscreen is loved for its lightweight, non-greasy texture. Minimalist also provides detailed guides on how to layer their products for maximum benefits. Their affordability makes science-backed skincare accessible to everyone.

Popular Products:

• 10% Niacinamide Serum: Great for controlling oil and reducing blemishes.
• 2% Salicylic Acid Face Wash: Targets acne and clogged pores.

5. Mamaearth

Mamaearth is loved for combining nature with science. Their bamboo-based sheet masks are biodegradable, reducing waste. They focus on family-friendly products, offering a wide range for kids and moms. The brand’s eco-friendly initiatives include recycling more plastic than they use. Mamaearth’s campaigns promote traditional Indian beauty secrets with a modern twist.

Popular Products:

• Ubtan Face Wash: A gentle exfoliating cleanser with turmeric and saffron.
• Vitamin C Sleeping Mask: Helps brighten skin overnight.

6. The Ordinary

The Ordinary’s minimalist packaging reflects its focus on ingredients. They are experts in serums, acids, and treatments for specific skin issues. The caffeine solution is a favorite for reducing puffiness around the eyes. The brand promotes transparency, listing every ingredient with clear benefits. Their global popularity has brought affordable clinical skincare to Indian markets. The Ordinary’s no-frills approach makes it ideal for skincare enthusiasts.

Popular Products:

• Hyaluronic Acid 2% + B5: Hydrates and plumps the skin.
• AHA 30% + BHA 2% Peeling Solution: A powerful exfoliating treatment.

How to Identify Vegan Skincare Products

Not all skincare products labeled "natural" or "organic" are vegan. Here's how you can spot vegan skincare:

• Look for Certifications: Labels like PETA-certified or The Vegan Society indicate a product is vegan.
• Read the Ingredients: Avoid products with beeswax, lanolin, collagen, or carmine.
• Check for Cruelty-Free Logos: A cruelty-free product is not tested on animals.

From Nature’s Lap: Key Ingredients in Vegan Skincare

Vegan skincare products are packed with nature’s goodness. Here are some common ingredients and their benefits:

• Aloe Vera: Soothes and hydrates the skin.
• Green Tea: Fights acne and reduces inflammation.
• Shea Butter: Deeply moisturizes dry skin.
• Coconut Oil: Repairs and nourishes the skin barrier.

Myths About Vegan Skincare: Busted

1. “It’s too expensive.”

Vegan skincare is available at all price points. Brands like Plum and Mamaearth are budget-friendly.

2. “It’s not effective.”

Vegan products use potent natural ingredients that deliver visible results.

3. “It’s hard to find.”

With online platforms and retail stores, vegan skincare is now widely available.

Why You Should Switch to Vegan Skincare

Switching to vegan skincare is a step towards a healthier lifestyle. It’s better for your skin, kinder to animals, and reduces your carbon footprint. By choosing vegan skincare, you’re not just investing in beauty—you’re supporting a better future for the planet.

For Your Vegan Glow!

Now that you know the best vegan skincare brands in India, it’s time to make the switch. Explore these amazing brands and find the perfect products for your skin type. Say yes to cruelty-free beauty and glow guilt-free! 

Spain is known for its vibrant culture, rich traditions, and exceptional liquors. From smooth wines to bold spirits, Spanish alcoholic beverages embody the essence of sun-kissed vineyards, historic distilleries, and careful craftsmanship. Recently, these iconic drinks have gained popularity in India, a nation that values the finer aspects of life.

In this guide, we will take you on a delightful journey through the world of Spanish liquors available in India, highlighting the different types and what makes them unique. Ready to explore the magic? Let’s get started!

Also Check : 7 Best Chocolate Liqueur Brands in India 

What Sets Spanish Alcohol Apart?

Is it the age-old techniques, the distinctive flavor profiles, or the incredible variety that includes wines, liqueurs, and spirits? Regardless of the reason, one thing is clear—Spanish drinks have transcended their European roots. They have become a beloved choice at Indian celebrations, restaurants, and even casual gatherings.

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Top Spanish Liquor Brands in India

1. DYC - Whisky Brand

DYC, which stands for Destilerías y Crianza del Whisky, is a trailblazing Spanish whisky brand that is part of Beam Suntory. Founded in 1959, it is home to Spain’s first whisky distillery located in Palazuelos de Eresma, Castilla y León. DYC is recognized for its affordable yet semi-premium offerings, focusing on grain-based blended whiskies that incorporate imported malts and sherry cask finishes. One of its most notable products is the DYC Doble Roble Single Malt, a limited edition whisky aged for 12 years. Crafted for easy enjoyment, it’s an ideal choice for the warm climate of Spain.

Specialities:

• DYC whiskies are double-distilled in column stills. 
• Known for being fruity and fresh. 
• Also known for being affordable, especially compared to Scottish blends. 

2. Licor 43 - Liqueur Brand

Licor 43 is a famous Spanish liqueur made from 43 natural ingredients, such as Mediterranean citrus, vanilla, and various spices. The Zamora family has been producing it exclusively in Cartagena since 1946, and its roots can be traced back to Roman times, inspired by the legendary "Liqvor Mirabilis." With a sweet, smooth flavor that features notes of orange, spices, and honeyed vanilla, it can be enjoyed neat, on the rocks, or in cocktails like an Old Fashioned. Its unique versatility and rich history truly set it apart.

Specialities: 

• Has lively citrus aromas of Mediterranean citrus gardens.
• Sweet palate of mature fruit and nuances of vanilla.

3. Gin Mare - Gin Brand

Gin Mare is a high-quality Spanish gin made with Mediterranean botanicals such as rosemary, basil, and black olives. Distilled in an 18th-century chapel located between the Costa Brava and Costa Dorada, it captures the true spirit of the Mediterranean. Each botanical is macerated and distilled separately, resulting in a distinct flavor profile for every batch. With hints of citrus, herbal notes, and a touch of sweetness, Gin Mare delivers a smooth and spicy taste. Enjoy it with tonic or fresh ingredients for a revitalizing experience.

Specialities: 

• Very herbal and aromatic palate.
• Zesty and spiced finish.
• Hints of soapiness and perfume.

4. Roda - Wine Brand

Roda wine, made by Bodegas Roda in Haro, La Rioja, showcases the best of Spanish red wines. It is crafted from a blend of Tempranillo, Graciano, and Garnacha grapes sourced from old vines that are 35 to 50 years old or even older. The grapes are hand-harvested and undergo spontaneous fermentation in French oak vats, followed by 14 months of aging in French oak barrels and an additional 20 months of cellaring. Renowned for its thorough research, sustainable practices, and outstanding wines such as Roda I and Roda Reserva, it truly represents the essence of quality winemaking.

Specialities: 

• Roda is known for its meticulous research into Tempranillo, one of Spain's oldest indigenous grape varieties. 
• Known for being densely fruity.

5. BIKKUN - Whisky Brand

Bikkun Vatted Malt is a unique blended malt whisky created by Spain’s Basque Moonshiners in partnership with Scotland’s Distell International. The name "Bikkun," which translates to "a thing done in pairs" in Basque, symbolizes the collaboration behind its production. This whisky is made entirely from malt and features a blend of smoked malts from Islay, sherry malts from the Highlands, and single malts aged in Rioja Alavesa casks. With a bottling strength of 46 percent ABV, it presents flavors of honey, licorice, peat smoke, and toasted oak, culminating in a medium, smooth finish.

Specialities: 

• Peat smoke, light salt, sweet and fruity aromas, cereal, pastries, dry fruits, and sherry
• Medium to long, with campfire smoke remaining and a pleasant sweet note.

6. Mascaro - Brandy Brand

Mascaró Brandy is a premium Spanish brandy produced by the Mascaró family in the Penedès region of Catalonia. It is made solely from grapes harvested from their vineyards and is distilled twice using the Charentais method. The brandy is then aged in oak barrels, which gives it a refined character. Each variety is hand-blended to achieve perfection, with notable options like the robust V.O. Fine Marivaux, the powerful XO Ego, and the creamy Narciso. Renowned for its rich flavors, Mascaró brandies pair wonderfully with coffee, and dark chocolate, or can be enjoyed neat.

7. Siderit Lactee - Vodka Brand

Vodka Siderit Lactee is an ultra-premium Spanish vodka made with remarkable care, using alcohol sourced from fermented milk sugars, which gives it the unique name "Lactee." Produced in Northern Spain, this vodka showcases a luxurious quality with its smooth and refined character. The bottle design, inspired by the Milky Way, pays tribute to the starry skies frequently seen in the area. Vodka Siderit Lactee blends innovation with elegance, providing a unique experience for both vodka lovers and connoisseurs.

Summing Up

Spanish liquors have found a cherished spot among Indian enthusiasts, presenting a delightful mix of tradition, craftsmanship, and distinctive flavors. Ranging from rich, bold spirits to refined, versatile liqueurs, these beverages reflect the essence of Spain’s cultural heritage. Ideal for celebrations, gatherings, or moments of quiet indulgence, they bring a touch of elegance to any occasion. Dive into the lively realm of Spanish liquors and savor a taste of Spain’s enduring artistry.

When you think of luxury watches, your mind might wander to the grand ateliers of Switzerland or the precision craftsmanship of Japan. But nestled in the heart of India is a brand rewriting this narrative with unparalleled finesse and heritage: Jaipur Watch Company. Founded in 2013 by Gaurav Mehta, this homegrown luxury watch brand is the country’s first bespoke watch company. It's a living testament to the ‘Make in India’ initiative, offering handcrafted timepieces that blend tradition with a contemporary edge.

For Gaurav Mehta, the story of Jaipur Watch Company began long before its inception. As a history-obsessed child, Gaurav found himself enthralled by the mystique of historic coins and stamps. “Each coin and stamp had its own story to tell,” he recalls. “It wasn’t just about collecting; it was about connecting with the past, with tales of Rajasthan’s royal heritage and India’s glorious history.”

It was this fascination that inspired him to create his first coin watch. Armed with his father’s tools and a borrowed watch, young Gaurav fashioned a crude but unique timepiece. “That watch was my expression of who I was – an extension of my love for history,” he says. Little did he know, this one experiment would sow the seeds for what would eventually become a trailblazing brand in luxury watches.

The Road Less Traveled

Starting a luxury watch brand in India in 2013 was a bold move. At that time, the concept of an Indian micro-brand didn’t exist. “The market didn’t understand it initially,” says Gaurav. “The first four to five years were incredibly tough. There wasn’t an audience, and platforms like Instagram weren’t fully developed.”

He relied on traditional PR strategies to get the word out. “There was no Meta Business Manager, no sophisticated tools. It was just Facebook ads and word of mouth,” he shares. But Gaurav’s focus wasn’t on quick sales. “Building the brand came first,” he emphasizes. He even refrained from displaying prices on the website, offering a ‘price on request’ model to maintain exclusivity.

The hard work paid off. By 2014, Jaipur Watch Company made its retail debut through a shop-in-shop model. Fast forward to 2022, the brand gained massive visibility after appearing on Shark Tank India. “Shark Tank changed the game for us. It gave us the traction and visibility we needed,” says Gaurav. Soon after, the brand opened its flagship store at Select Citywalk, Delhi, one of India’s most prestigious malls.

The Coin Watches

At the heart of Jaipur Watch Company’s appeal is its innovative use of history. Its iconic coin watches, such as the British India ‘One Rupee 1947’ series, have become collector’s items. “These coins were made in millions back in the day, and we’ve preserved enough inventory to make watches for the next three years without sourcing new coins,” Gaurav explains.

What makes these watches even more special is their design. The ‘One Rupee 1947’ series, for instance, features a walking tiger – a muscular, regal symbol that resonates deeply with Indians. “There’s something about tigers. They’re native to India, and there’s an innate connection we feel towards these majestic animals,” he says. Unsurprisingly, these watches sell out within a month of their launch.

From Bespoke to Franchise

Today, Jaipur Watch Company is no longer a one-store wonder. With five standalone stores across India and plans to expand to ten franchise locations by year-end, the brand is eyeing massive growth. And it’s not just India – Dubai is next on the map. “We’re partnering with a retailer in Dubai to launch our international operations,” reveals Gaurav.

Interestingly, Jaipur Watch Company has adopted a unique franchise model. “It’s franchise-owned, but company-operated,” he explains. “Everything from manpower to marketing is handled by us. This ensures that the brand experience remains consistent across all outlets.”

The brand’s ethos lies in preserving India’s heritage while embracing modern luxury. In addition to coin watches, Jaipur Watch Company has introduced stunning collections for women that blur the lines between watches and jewelry.

Breaking new ground, it recently launched a designer collection specifically for women—a move that has added a whole new dimension to the brand’s offerings. This exclusive line of timepieces combines the elegance of fine jewelry with the intricate craftsmanship the brand is known for.

“This collection was a natural progression for us,” Gaurav explains. “Women’s watches are not just about telling time; they’re about making a statement. We wanted to create something that reflects both luxury and personality, and the response has been phenomenal.”

Designed with intricate detailing and adorned with precious stones, these watches are already being hailed as masterpieces, appealing to women who value individuality and sophistication.

While the brand has ventured into e-commerce, Gaurav remains a staunch advocate of offline retail. “Luxury is all about experience – the touch, the feel, the conversation with a salesperson who understands the product. That’s something online can never replicate,” he asserts.

Championing Polo with Style

A lesser-known yet significant chapter of JWC’s journey is its long-standing collaboration with polo. As the official timekeepers of the Put Polo events for the past three years, the brand even launched a special Polo Edition watch.

“Polo is a sport that’s very close to my heart,” Gaurav says passionately. “I personally believe that polo can go to the next level in India, and that’s why we continue to support it. For me, it’s more of a personal endeavor rather than financial gains.”

The Polo Edition watch, with its signature green design and customizable elements, exemplifies the brand’s craftsmanship. “Every piece is hand-finished, and we’ve ensured it can be personalized to the customer’s liking. Polo deserves the spotlight, and this is our way of contributing to its growth in India,” he adds.

Adding to this is the creation of Gaurav’s personal masterpiece. “People always asked me, ‘You design bespoke watches—what’s your bespoke watch?’” Gaurav laughs. “I never had an answer until recently.” His first personal creation — a stunning blue watch crafted in pure lapis lazuli with his name inscribed — quickly drew admiration.

“The idea struck me when a client saw it and said, ‘I want to buy this, with your name on it.’ That’s how this line was born,” he shares. The exclusive series will initially feature 50 pieces, each incorporating rare stones and unique design elements. “These are super-limited,” Gaurav explains, “Five designs, 10 pieces each. They’re not just watches; they’re statements.”

The Future of Indian Luxury

Jaipur Watch Company is not just a brand; it’s a movement. When asked about his vision, Gaurav says, “The fact that we now have 10-15 Indian micro-brands in the market is a sign that things are changing. Indian consumers are finally embracing homegrown luxury.”

As the brand gears up for international operations and expands its franchise network, its journey remains a source of inspiration for aspiring entrepreneurs. From a history-obsessed child in Rajasthan to the founder of India’s first bespoke watch brand, Gaurav Mehta’s story is proof that when passion meets perseverance, the possibilities are endless.

In a world dominated by global luxury giants, Jaipur Watch Company has carved its niche by celebrating India’s rich heritage. With its handcrafted, history-infused timepieces, the brand is not just selling watches; it’s telling stories. And as Gaurav Mehta puts it, “A JWC watch isn’t just a watch – it’s a legacy waiting to be passed down.”

The Union Budget 2025 is around the corner, and stakeholders across industries are voicing their expectations and concerns. Among them, the apparel and fashion industry, a vital contributor to India’s economy, has its own set of aspirations. This sector, known for its dynamic growth, innovative trends, and significant employment generation, anticipates targeted measures that will drive growth, innovation, and global competitiveness.

Driving Industry Resilience and Innovation

Siddharth Dungarwal, Founder of Snitch, underscores the critical role of the apparel and retail industry in India’s economic framework. “The apparel and retail industry is a vital contributor to India’s economy, and we are optimistic that the upcoming Union Budget will address some of the critical challenges faced by the sector. We anticipate measures that simplify operations, encourage sustainable manufacturing, and support local brands and retailers in scaling globally,” he said.

Dungarwal’s call for tax rationalization, investments in technology, and workforce development reflects the industry’s desire for an enabling ecosystem. “Policies such as tax rationalization, investment in technology upgrades, and incentives for developing a future-ready workforce can empower businesses like ours to drive innovation, create jobs, enhance customer experiences, and solidify India’s position as a global fashion and retail hub,” he added.

GST Reforms and Sustainable Practices

For Jaiwant Singh Dhingra, Director of Marketing and Business Development, Numero Uno, reducing GST rates on clothing is a priority. “For the textile and retail industries, the Union Budget 2025 offers a crucial opportunity to encourage expansion and innovation. As a leading denim brand in India, we look forward to policies that would prioritize lowering GST rates on clothing because this will increase affordability and stimulate demand from consumers,” he explained.

The company’s emphasis on affordability aligns with a broader industry need to make fashion accessible while fostering demand. Furthermore, Dhingra highlights the importance of domestic manufacturing and sustainability. “We also hope for the government to implement policies that encourage domestic manufacturing through incentives and subsidies, especially for sustainable production methods. This would strengthen India's standing as a world leader in the textile sector in addition to increasing exports,” he said.

Dhingra’s focus on building infrastructure, simplifying e-commerce laws, and investing in workforce skill development is crucial for meeting the ever-evolving consumer demands. “We anticipate a budget that supports the goal of India being a center for premium, eco-friendly fashion,” he noted.

Enhancing Ease of Doing Business

Anand Aiyer, CEO of Arrow, emphasizes the need for policies that foster innovation and ease business operations. “As we approach the unveiling of the upcoming budget, we are optimistic about the government's continued commitment to fostering economic resilience and growth. This is a pivotal moment to prioritize policies that drive innovation, enhance ease of doing business, and strengthen consumer confidence,” Aiyer remarked.

Arrow, known for its legacy and modern appeal, anticipates initiatives that will simplify business processes and foster retail growth. “We’re hopeful the upcoming budget will introduce initiatives that foster retail growth and simplify business operations. At Arrow, this is a chance to innovate, expand, and continue delivering exceptional fashion for the modern Indian man,” he added.

Empowering Startups and Retailers

The sentiment for supporting startups and small businesses resonates across the industry. Shyam Prasad, Co-Founder and CEO of Brand Studio Lifestyle, sees the budget as a pathway to strengthening the sector’s foundation. “As we look forward to the upcoming Union Budget, we are optimistic about policies that will bolster the fashion and retail industry. India is poised for significant growth in fashion and apparel exports, with notable performance in the sector,” he stated.

Prasad highlights the need for measures that support innovation, digital infrastructure, and sustainable practices. “We are confident that Union Budget 2025 will prioritize initiatives to empower startups, small businesses, and retailers through targeted incentives and announcements. Measures to simplify taxation, promote sustainable practices, and enhance digital infrastructure will be crucial for fostering industry growth,” he explained.

He also draws attention to the benefits of a lower tax rate for new manufacturing units. “A lower tax rate for new manufacturing units can open up more opportunities in India’s apparel sector. With the right support, our industry can continue to set global benchmarks in fashion while contributing significantly to the nation’s economy,” Prasad added.

A Vision for Global Competitiveness

The apparel and fashion sector in India is not only a domestic powerhouse but also a burgeoning player on the global stage. Industry leaders agree that a combination of strategic policy measures, investment incentives, and infrastructure development can position India as a global hub for fashion and textiles.

Imagine sipping on a drink once loved by great artists like Van Gogh and Hemingway. A drink with a mysterious aura, a vibrant green hue, and a nickname that sparks curiosity—"The Green Fairy." Yes, we’re talking about Absinthe, one of the most intriguing spirits in the world. Let’s explore its unique charm and the top brands in India you must try.

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What is Absinthe?

Absinthe is more than just an alcoholic drink; it’s a piece of history in a bottle. Originating in Switzerland in the late 18th century, it is made from various herbs, including wormwood, fennel, and anise. Known for its high alcohol content and distinctive green color, absinthe is often associated with creativity and mystique.

But Absinthe isn’t your average spirit. Its preparation is almost ceremonial—sugar cubes, slotted spoons, and chilled water are all part of the process. This ritual not only tames its bitterness but also creates a mesmerizing, cloudy appearance called louche.

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Why is Absinthe Different?

Absinthe stands apart for its herbal flavor, high alcohol by volume (ABV), and cultural significance. Unlike beer or whiskey, absinthe isn’t just about getting a buzz. It’s about the experience, the history, and the artistry behind it.

Absinthe typically has an ABV ranging from 45 percent to 74 percent, making it one of the strongest spirits in the world. But what truly sets it apart is its nickname, “The Green Fairy.” This enchanting name stems from its vibrant green color and its association with the bohemian culture of the 19th century.

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Top 8 Absinthe Brands in India

Now that you’re intrigued, let’s dive into the top 8 Absinthe brands you can enjoy in India.

1. Pernod Absinthe

Imagine a timeless classic, trusted for centuries. Pernod Absinthe is a pioneer, crafted with precision since the 1800s. Its balanced blend of anise and herbs creates a flavor that’s smooth and refined. Each sip takes you on a journey, starting with a subtle sweetness and ending with a gentle herbal note.

Pernod is versatile too. Drink it traditionally with sugar and water, or mix it in cocktails. It's rich history and consistent quality make it a favorite worldwide. Whether you’re new to Absinthe or a seasoned enthusiast, Pernod is a must-try for its elegance and authenticity.

2. Absente 55

Absente 55 is a modern take on a historic drink. Its lower ABV of 55 percent makes it lighter, perfect for those easing into the world of absinthe. But don’t mistake its mildness for simplicity. Absente 55 surprises you with a bright burst of citrus, followed by refreshing minty undertones.

It’s the kind of absinthe that feels playful yet sophisticated. Perfect for sunny afternoons, it shines in cocktails or when served traditionally. Absente 55 is proof that Absinthe can be approachable without losing its charm. It’s ideal for someone who enjoys exploring new flavors.

3. Absinthe 49

Absinthe 49  is all about intensity. Known for its robust herbal flavors, this absinthe commands attention. From the first sip, earthy tones dominate, followed by a sharp kick of licorice that lingers.

With a high ABV, it’s meant to be sipped slowly and ideally diluted. Absinthe 49 isn’t just a drink; it’s an experience. For lovers of intense, full-bodied spirits, this is a treat. Its distinct flavors demand your focus, making every sip memorable. Pair it with water or a creative cocktail, and let its powerful taste leave an impression.

4. Hapsburg Absinthe

If there’s one absinthe that challenges your limits, it’s Hapsburg. With ABVs reaching a staggering 89.9 percent, it’s one of the strongest in the market. But Hapsburg isn’t just about strength; it’s about balance too. Beneath its potent alcohol content lies a symphony of herbs and spices.

Each sip unveils layers of flavors, from bitter wormwood to subtle anise sweetness. It’s best enjoyed with precision—dilute it well and savor its smooth finish. Hapsburg is for the adventurous, those ready to explore the edge of Absinthe’s bold character.

5. Ordinaire

Sometimes, simplicity is the ultimate sophistication. Ordinaire Absinthe lives up to its name by being straightforward yet delightful. It’s a perfect choice for beginners, offering an easy introduction to the world of absinthe.

The flavor is clean and light, with hints of wormwood and herbs that aren’t overwhelming. It pairs beautifully with mixers or can be enjoyed traditionally with water and sugar. If you’re looking for a gentle, no-frills absinthe to start your journey, Ordinaire is your best friend. It’s proof that simplicity can still be extraordinary.

6. Absinthe Verte

Absinthe Verte is as traditional as it gets. Its vibrant green color harks back to Absinthe’s roots in 18th-century Switzerland. With each sip, you’re transported to a time when artists and poets sipped this elixir for inspiration.

Its flavor is bold yet balanced, blending herbal bitterness with a whisper of sweetness. For purists, Absinthe Verte is a dream come true. Serve it the old-fashioned way with sugar and cold water, and watch the magical louche effect unfold. It’s more than a drink; it’s a journey back to the origins of absinthe.

7. Xenta Absinthe

Looking for something modern and bold? Xenta Absinthe stands out with its unique blend of herbs and spices. It takes the classic absinthe formula and adds a spicy twist that makes it unforgettable.

The slightly fiery kick sets Xenta apart from its peers. It’s versatile too, making it a favorite for creative cocktails. Whether you enjoy it straight, diluted, or mixed, Xenta keeps you coming back for more. This is the absinthe for those who love experimenting and enjoy a bit of spice in their life.

8. Hendrick’s Absinthe

From the makers of the famous Hendrick’s Gin comes a premium absinthe that doesn’t disappoint. Hendrick’s Absinthe is a premium spirit that elevates the Absinthe experience. It’s not just about the wormwood; it introduces delicate notes of cucumber and rose that make it truly unique.

Smooth and aromatic, Hendrick’s Absinthe feels luxurious with every sip. It’s perfect for special occasions or when you want to treat yourself to something extraordinary. Pair it with a splash of water or enjoy it in a carefully crafted cocktail. Hendrick’s Absinthe isn’t just a drink; it’s a statement of sophistication.

How to Drink Absinthe Like a Pro

Drinking absinthe is an art. Here’s how you can enjoy it like the pros:

The Absinthe Ritual:

• Place a slotted spoon with a sugar cube over a glass of absinthe.
• Slowly drip ice-cold water over the sugar cube.
• Watch as the clear green liquid turns cloudy, releasing its herbal aroma.

Cocktail Fun: Mix absinthe with citrus juices, soda, or even champagne for a modern twist.

Why is Absinthe called the ‘Green Fairy’?

The nickname "Green Fairy" isn’t just about its color. In the 19th century, absinthe was a favorite among artists and writers. They believed it sparked creativity and inspiration, almost like a muse in liquid form.

Its vibrant green hue and mythical reputation added to its allure, making it a symbol of bohemian culture.

Absinthe Myths: Hallucinogenic or Not?

For years, absinthe was believed to cause hallucinations. This myth comes from thujone, a compound found in wormwood. While thujone does have psychoactive properties, modern absinthe contains regulated amounts, making it safe to drink. So, no, absinthe won’t make you see green fairies, but it will offer a sensory experience unlike any other.

Interesting Facts About Absinthe

• Absinthe was banned in many countries in the early 1900s due to its controversial reputation.
• It made a comeback in the late 20th century, with modern regulations ensuring its safety.
• The traditional preparation method with sugar and water was designed to balance its strong, bitter taste.

Why India is Embracing Absinthe

Absinthe is gaining popularity in India, thanks to its exotic appeal and versatility in cocktails. Its unique flavor and cultural history make it a favorite among connoisseurs and adventurous drinkers. Whether you’re a seasoned spirit lover or a curious beginner, Absinthe offers an unforgettable journey.

Sip From The Fairy World!

Absinthe isn’t just a drink; it’s an experience. From its rich history to its complex flavors, it’s a spirit that captivates the senses. Whether you choose the classic Pernod or the bold Hapsburg, you’re in for a treat. So, why wait? Dive into the world of absinthe and let the Green Fairy guide you to a magical adventure! 

Chocolate liqueurs combine the rich, creamy essence of chocolate with smooth spirits, making them a luxurious treat for any occasion. Whether you're mixing up decadent cocktails, adding a splash to your coffee, or savoring it straight, these liqueurs guarantee a delightful experience in every sip.

In India, it's no wonder they're becoming increasingly popular. With a variety of bases like whisky, rum, vodka, and tequila, chocolate liqueurs offer more than just sweetness—they add complexity and versatility to both drinks and desserts. Explore the best chocolate liqueurs available in India and take your indulgence to the next level with these tempting blends.

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Global Chocolate Liqueur Market

The Chocolate Liqueur Market was valued at approximately $2.95 billion in 2022. It is projected to increase from $3.08 billion in 2023 to $4.5 billion by 2032. The compound annual growth rate (CAGR) for the Chocolate Liqueur Market is anticipated to be around 4.31 percent during the forecast period from 2024 to 2032. 

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Best Food Pairing With Chocolate Liqueur 

• Chicken mole: Complements chocolate martinis beautifully.  
• Beef with chocolate port wine sauce: Goes perfectly with chocolate martinis.
• Cheese: brie, bleu, creamy blue cheese, goat cheese.
• Salty Snack: roasted nuts, Pretzels, potato chips.

Read More: Top Champagne Brands in India: Pop, Fizz And Celebrate

Top 7 Chocolate Liqueur Brands in India 

1. Mozart

Mozart, an Austrian brand celebrated for its high-quality chocolate liqueurs, presents a variety of flavors to please every taste. Made with Austrian chocolate and a base of sugar beet distillate, their liqueurs feature rich combinations, ranging from strawberry-infused chocolate to coffee blends. These liqueurs are gluten-free and vegan, making them a popular choice for many. The Dark Chocolate Liqueur, with a 17 percent ABV, stands out for its smooth texture and well-balanced flavor. Its distinctive bottle and award-winning quality have made it a favorite among enthusiasts.

2. Dorda

Dorda Double Chocolate Liqueur, made in Poland, is a luxurious mix of high-quality dark chocolate, milk, and Chopin Rye Vodka. Renowned for its velvety-smooth and indulgent flavor, this all-natural chocolate liqueur boasts a rich profile with a higher chocolate-to-vodka ratio. It's incredibly versatile, perfect for sipping neat, mixing into cocktails, or adding a creative twist to desserts, coffee, or ice cream. It's deep flavor and silky texture make it a popular choice for baking, cooking, and crafting delightful cocktails.

3. Govida

Godiva, the renowned Belgian chocolatier established by Joseph Draps in 1926, extends its chocolate expertise into the realm of liqueurs. By combining unsweetened dark chocolate with hints of black cherry, candied orange peel, and cold-brewed coffee, Godiva Chocolate Liqueurs provide a rich and well-balanced treat. Offered in milk, dark, and white chocolate options, these liqueurs are ideal for making indulgent chocolate martinis or savoring on their own. Godiva’s skill in gourmet confections translates seamlessly into these luxurious and versatile offerings.

4. Baileys

Baileys Chocolate Irish Cream Liqueur brings a delicious twist to the classic favorite, combining rich cocoa and luxurious chocolate notes with the iconic Baileys Irish cream. Its velvety texture offers a delightful mix of dark chocolate, sweet cream, caramel, and a gentle touch of Irish whiskey, along with a nutty flavor that reminds you of hazelnut chocolate spread. This indulgent treat is perfect in coffee, hot chocolate, or drizzled over ice cream, leaving a creamy finish that lingers pleasantly.

5. OM

OM Chocolate Liqueur by Organic Mixology is an award-winning organic dessert liqueur made from sugarcane spirit, fair-trade chocolate, and agave nectar. With an ABV of 17.5 percent and only 5 grams of sugar per serving, it provides a lighter option compared to overly sweet liqueurs. It boasts complex flavors of caramel, coffee, and honey, making it ideal for sipping, mixing into cocktails, or enjoying the signature OMspresso Martini. Renowned for its eco-friendly and socially responsible practices, OM combines indulgence with organic ingredients and outstanding taste.

6. Bottega Gianduia

Bottega Gianduia is a smooth chocolate and hazelnut liqueur made with Italian grappa. It is inspired by the famous Gianduia chocolate t, which originated in Piedmont in 1806. This creamy liqueur has a moderate alcohol content and presents a rich aroma of cocoa and toasted nuts, offering a delightful sweetness that pleases even the most discerning tastes. By blending the sophistication of Gianduia chocolate with the aromatic depth of grappa, Gianduia Bottega becomes a unique and irresistible indulgence for fans of chocolate and Nutella alike.

7. Bicerin

Bicerin liqueurs provide a luxurious taste experience, combining creamy chocolate, rich coffee, and nutty hazelnuts in perfect harmony. This velvety drink embodies the spirit of Italian hospitality, made with a strong dedication to authenticity. The classic chocolate liqueur draws inspiration from 19th-century Italian coffee shop traditions, featuring a delightful mix of coffee, chocolate, and cream that has captivated literary figures. Vincenzi’s version incorporates a hazelnut-infused chocolate recipe dating back to the 1700s. The white chocolate liqueur, which is both gluten and dairy-free, offers a smooth taste with an almost imperceptible alcohol content, elegantly presented in a stunning iridescent bottle.

Chocolate Liqueur Perfection

Chocolate liqueurs are an exquisite indulgence for anyone looking to enjoy a rich, velvety treat that enhances any occasion. Whether sipped neat, mixed into cocktails, or paired with desserts, these liqueurs provide a luxurious and versatile experience. With a wide range of options available in India, each featuring unique flavor profiles and high-quality ingredients, there’s a perfect selection for every taste. Embrace the rising popularity of chocolate liqueurs and elevate your culinary and drinking experiences with these decadent blends that are sure to satisfy your sweet cravings in the most refined way.

Gin is winning hearts in India. Its unique flavors and smooth textures make it a favorite drink. Premium gin brands bring more than just taste—they bring stories. Crafted with care and infused with exotic botanicals, each bottle is a masterpiece. From vibrant citrus notes to herbal whispers, these gins offer something for everyone. They’re perfect for casual evenings or elegant parties. Indians are embracing this versatile spirit with enthusiasm. Let’s explore eight premium gin brands that redefine what it means to sip on a classic drink. Each one is a journey in itself, waiting to be discovered.

Check more: 7 Best Premium Dark Rum Brands in India: A Complete Guide

Top 10 Gin Brands in India

Why Gin Is Gaining Popularity in India

India has embraced gin with open arms. The growing cocktail culture, creative flavors, and the rise of homegrown and global brands have contributed to its popularity. People now prefer premium gins that offer sophistication and quality.

Know more: 8 Great World Whiskey Brands to Savor in India

7 Best Premium Red Wine Brands in India

List of the 8 Best Premium Gin Brands in India

Indulge in the finest gins, each offering unique botanicals and flavors. From Mediterranean herbs to innovative distillation techniques, these premium brands redefine sophistication and craftsmanship in every sip.

1. 44°N Gin

From the sunny Côte d’Azur in France comes 44°N Gin is now available in India, a spirit that captures the essence of the Mediterranean. The brand is a masterful blend of local botanicals, giving it a fresh, citrus-forward profile. Notes of lemon and grapefruit shine brightly, complemented by the floral touch of mimosa and chamomile. Its vibrant flavors are like a summer breeze in a bottle. This gin pairs beautifully with tonic water and a slice of grapefruit, highlighting its zesty character. Perfect for beachside sipping, 44°N is a celebration of Mediterranean sunshine in every sip.

• Signature botanicals: Lemon, grapefruit, mimosa, and chamomile create a citrus-forward profile.
• Best Served As: Enjoy 44°N in a simple Gin & Tonic with a slice of grapefruit.

2. Hendrick’s Gin

Hendrick’s Gin is not your typical spirit. Born in Scotland, it’s as quirky as it is refined. Cucumber and rose petals are the stars here, creating a delicate, floral flavor with a refreshing finish. Each sip feels like a stroll through a blooming garden. Hendrick’s is a versatile gin, perfect for a casual night at home or an elegant dinner party. Pair it with tonic water and a cucumber slice for its best expression. Its unique taste has made it a favorite for gin lovers worldwide.

• Signature Botanicals: Cucumber and rose petals give this gin a fresh and floral taste.
• Best Served As: Pair it with tonic water and a cucumber slice for the best experience.

3. Bertha’s Revenge

Named after a legendary Irish cow, Bertha’s Revenge is a gin with a creamy twist. It’s crafted using whey alcohol, setting it apart from traditional grain-based gins. The botanicals—sweet woodruff, elderflower, and grapefruit peel—give it a rich and smooth flavor. Each sip carries a hint of sweetness balanced by citrusy freshness. Bertha’s Revenge pairs wonderfully with citrus-based cocktails like a Gin Fizz. It’s a drink for those who appreciate something unique and full-bodied in their glass.

• Signature Botanicals: Sweet woodruff, elderflower, and grapefruit peel offer a distinct, creamy flavor.
• Best Served As: A refreshing gin fizz with citrus notes complements this gin beautifully.

4. The Botanist

The Botanist Gin is a true testament to nature. Crafted on the Isle of Islay, it features 22 hand-foraged botanicals from the island. These include juniper, mint, thyme, and chamomile, which create an earthy and herbaceous flavor. Each sip feels like a walk through a wild garden. The gin’s complex yet balanced profile makes it perfect for sipping neat or with a light tonic. For lovers of aromatic spirits, The Botanist offers a taste of Islay’s natural beauty.

• Signature Botanicals: Juniper, thyme, mint, and chamomile create an herbaceous, earthy flavor.
• Best Served As: Sip it neat or with a light tonic to savor its botanical richness.

5. Oxley Gin

Oxley Gin is an innovation in a bottle. Crafted in England, it uses cold distillation to preserve its natural flavors. The process results in a crisp and smooth taste, highlighting juniper, citrus, meadowsweet, and vanilla. Every sip is fresh and vibrant, perfect for modern gin enthusiasts. Oxley shines in cocktails like a Martini or Gin Sour, where its clean profile can truly stand out. It’s the gin for those who appreciate cutting-edge craftsmanship and bold flavors.

• Signature Botanicals: Juniper, citrus, meadowsweet, and vanilla offer a crisp and smooth taste.
• Best Served As: A classic Martini or a Gin Sour works wonders with Oxley.

6. Gin Mare

Gin Mare is a sip of the Mediterranean. Crafted in Spain, it brings the region’s savory flavors to life. Basil, rosemary, thyme, and olive are the key botanicals, giving it a herbal yet smooth taste. With every sip, you’re transported to a seaside villa. This gin pairs excellently with tonic and a sprig of rosemary for garnish. Gin Mare is perfect for those who enjoy bold, herbal notes and a touch of the sea in their drinks.

• Signature Botanicals: Basil, rosemary, thyme, and olive create a savory yet smooth profile.
• Best Served As: Pair with tonic and garnish with a sprig of rosemary.

7. Method & Madness

Method & Madness Gin is an exciting blend of creativity and tradition. Born in Ireland, it features black lemon, wild Irish gorse, and basil. These botanicals create a zesty, floral profile with a refreshing edge. Each sip feels like an adventure, with layers of flavors unfolding. This gin is ideal for citrusy cocktails like a Negroni or a vibrant Gin Spritz. Method & Madness is perfect for those who love exploring bold and experimental tastes.

• Signature Botanicals: Black lemon, wild Irish gorse, and basil create a zesty, floral profile.
• Best Served As: Perfect for a zesty Negroni or a citrusy cocktail.

8. Crafter’s Gin

Crafter’s Gin is a Nordic masterpiece from Estonia. Its balanced, floral profile comes from botanicals like rosehip, fennel, and elderflower. Each sip carries a delicate sweetness with an herbal twist. It’s a Gin that celebrates craftsmanship and innovation. Crafter’s pairs beautifully with elderflower tonic and a slice of orange, enhancing its subtle flavors. Perfect for celebrations, this gin brings a touch of elegance to any occasion.

• Signature Botanicals: Rosehip, fennel, and elderflower give it a balanced, floral taste.
• Best Served As: Enjoy it with elderflower tonic and a slice of orange.

Botanicals: The Heart of Gin

Botanicals are what make Gin unique. Juniper adds piney notes, while citrus fruits bring freshness. Herbs like thyme or basil add savory hints. Each gin brand has a signature mix of botanicals that sets it apart.

Why Gin Tastes Better in Cocktails

Gin is versatile because of its complex flavor profile. Its herbal and citrus notes blend beautifully with mixers like tonic water or vermouth. Popular cocktails include:

• Gin & Tonic: The classic go-to drink.
• Negroni: A bittersweet mix of gin, vermouth, and Campari.
• Martini: Sophisticated and timeless.

Why Indians Love Gin

Indian botanicals like cardamom, turmeric, and ginger are being used in premium gins worldwide. The rise of cocktail bars and a growing love for craft spirits have also contributed to gin’s popularity.

Final Sip

With so many premium options, finding the right gin can be a delightful journey. Whether you prefer citrusy, floral, or herbal flavors, there’s a gin for every palate. Explore these 8 premium brands and elevate your gin-drinking experience. Cheers to a refreshing and flavorful sip!

I would like to narrate an incident that happened in my friend’s company. They introduced a consumer offer, ‘get a free bucket with every purchase’. This offer was based on a suggestion given by a smart sales representative to improve sales based on his observations from the territory. It was a super hit among consumers during the Covid-19 period, and the company achieved their highest ever sales during that period. With the success, they had an uphill task to achieve the next year. They wanted to match the sales the next year, but they had not thought through on how they would achieve the numbers.

Due to lack of planning and not having a better idea, they decided to go ahead with the same offer again. Unfortunately, no one had answers as to why it was a super hit the last time or why it would work again. As fate would have it, the offer didn’t work with the consumers the second time. They had many issues with the execution as well.

So, what went wrong?

Poor planning and thinking process— the team just replicated what was done the previous year. Though they had enough time to plan for the next year, they procrastinated in putting a plan in place. Also, THINKING is a powerful tool, most of us ignore this at workplace. I’ve seen multiple consumer promotions/ communication campaigns failing to achieve the desired results due to poor thinking and marketing myopia.

In the 11th hour, the management felt that they could replicate the same scheme, and everyone nodded their head. It was more of upward delegation of decision making and it fired back badly, as the management didn’t have enough facts with them on the table. The team that was to do the homework, didn’t do their job properly and just sided with the management decision and didn’t take decision at their level. Not everything can be pulled in the last minute.

Consumers are smart, they don’t want the same offer again and again. Consumers read the pattern what a company follows. I’ve seen consumers picking a particular product from a leading FMCG firm only when the product is on promotion. The company runs the promotions every alternate month and consumers don’t pick the product during the non-offer months. As a marketer, it is important to be unpredictable, there should be an element of surprise.

We can’t live on our past laurels; every day is a new beginning, and we need to be prepared to address the new dawn. What has got you here, might not take you to the next level. Did any of us spend our entire schooling in kindergarten? The obvious answer is, no. We progressed to the next grade every year and completed schooling. This is such a simple concept, one that we tend to forget in corporate life, that every stage is a learning and what we learn in the initial days are basics and we need to keep on building the blocks. We can’t write the 12th standard examination using what we learnt in LKG. In the same way, market scenarios keep changing, and it is up to every professional to keep up-to-date with the latest trends and technologies to address consumer needs.

I believe that there are leadership lessons in every incident that we come across in our lives. My endeavor is to drive home powerful leadership lessons through simple and relatable anecdotes/stories. The learnings, ideas, perspectives and anecdotes (139 in number) are spread across 70 attributes of leadership. Hence the stories are classified under the A to Z of leadership, this is how the Building Blocks is arranged. As you read through, you may be able to relate these anecdotes with your personal as well as professional life. You would realize leadership is not a complex subject; it’s about fundamentals. These Building Blocks helped me to shape myself as a better individual and professional.

Grab a copy of the book at https://www.amazon.in/BUILDINGBLOCKS-Lessons-leadership-journey-ebook/dp/B0DM1RHNT8

---------------

Sriprakash Nadadhur Sridharan is the author of Building Blocks and has over 20 years of experience in business development, consulting and marketing. He is the founder of Prajna Consulting, a boutique consulting firm, helping clients on marketing and strategy. His journey includes working in leadership roles at MTR Foods, Nielsen and IBM. To his credit, he set up India’s first youth consulting firm and was part of the core team that set up the FMCG park at Hubli. He can be reached at [email protected]

When you're ready to enjoy a wine that blends complexity with indulgence, fortified wine is an excellent choice. Known for its versatility, this unique category includes both dry and sweet options, making it perfect for late-night sipping or enhancing a dinner party.  While many of us are familiar with red, white, rosé, sparkling, and dessert wines, fortified wine deserves special recognition for its rich flavors and unique production process. Iconic varieties such as sherry, port, and vermouth are made by adding distilled spirits during fermentation, resulting in bold and aromatic profiles that wine lovers appreciate.  

In this guide, we’ll take a look at the best-fortified wine brands in India, helping you find options that offer exceptional quality and flavor. Whether you're a seasoned connoisseur or just starting, these brands are sure to bring a touch of sophistication to your wine experience.

Also Read: Top 7 Mead Brands in India: Honey Sweetness in a Glass

What is Fortified Wine?

Fortified wine is a unique category of wine that has had extra alcohol added to it, making it stronger than typical wines available today. This additional alcohol is introduced during the winemaking process by mixing in distilled spirits. Common choices for fortifying wine include cognac and brandy. It's worth mentioning that even though fortified wines contain distilled spirits, they are not classified as liquor.

Fortified wines can have an alcohol by volume (ABV) of up to 20 percent, while regular wines usually range from 10 percent to 15 percent. Just like other wines, fortified varieties can be found in both dry and sweet options, despite their higher alcohol content.

Similar to how certain wines are limited by specific regions and grape varieties, the production of fortified wines is also subject to regulations. There are established guidelines regarding the types of spirits that can be used for fortification and the maximum ABV that the final product can have.

Check More: Top 7 Vermouth Brand in India: Unlocking the Secrets of This Must-Have Liquor

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Benefits of Fortified Wines

• Antioxidants: Fortified wines contain beneficial antioxidants such as catechin, epicatechin, and proanthocyanidins.  
• Heart health: These wines might help boost HDL cholesterol levels, which can help maintain clear arteries by reducing plaque and fat buildup.  
• Cognitive function: Recent studies indicate that moderate consumption could enhance cognitive function and lower the risk of neurodegenerative diseases.  

Also Read: Top 6 Indian Vodka Brands 

Top Fortified Wine Brands in India 

1. Sula 

Sula is a well-known Indian wine brand recognized for its quality and international presence, with its wines available in more than 30 countries, including those in the European Union. Their fortified wines, such as Port Gold and Port 1000, are particularly noted for their rich flavors. Sula processes freshly harvested grapes within 12-14 hours to maintain their freshness. In addition to fortified wines, Sula provides a wide variety, including Zinfandel, Pinot Noir, Cabernet Sauvignon, and sparkling options like Brut "Tropical."

Specialties: 

• Sula's wines are aged in oak barrels to create complex flavors. 
• Sula's grapes are harvested and brought to the winery within 12 to 14 hours. 
• Made using freshly picked grapes

2. Fratelli

Fratelli Sidus Port Wine, made by Fratelli Wines, is a delightful fortified wine inspired by traditional Portuguese Ports. This wine is a product of collaboration between Italian and Indian families, featuring rich aromas of ripe berries, dried fruits, and spices, along with smooth flavors of plum and cherry. Crafted from carefully selected grapes, it is fortified with spirits and aged in oak barrels. This wine pairs beautifully with Gruyère, Cheddar, or chocolate pudding and is available at Talli Drinks and Spencer's.

Specialities: 

• Has a rich and velvety fortified wine crafted in the style of traditional Portuguese Ports.
• Pairs well with red meats, game, and rich pasta dishes 

3. York

York G9 Port Wine, produced by York Cellars, is a luscious and sweet fortified wine that features a deep garnet color. It offers a complex bouquet of dark fruit, chocolate, and spice, complemented by rich flavors of black cherry, plum, and dark chocolate. With its smooth, velvety finish and lasting sweetness, it pairs wonderfully with dark chocolate, berries, or blue cheese. Ideal for dessert or simply as a delightful treat.

Specialities:

• It has aromas of blackberry, pepper, and a hint of oak.
• It has a long, satisfying finish.

4. Sherry

Sherry is a classic fortified wine from Spain, mainly made from Palomino grapes, along with some Moscatel and Pedro Ximénez. It is produced in the region near Jerez de la Frontera in Andalusia, where it is fortified with grape spirit and aged in barrels using the distinctive solera system. Sherry can be found in a range of styles from dry to sweet, featuring flavors of salinity, dried fruit, and toastiness. The different styles include Fino, Amontillado, Oloroso, and sweet dessert wines, providing a variety of options to suit any taste.

Specialities: 

• Sherry is aged in a way that causes it to oxidize, which gives it its unique flavor, color, and aroma. 
• Sherry is aged under a layer of yeast called "flor".

5. Tawny

Tawny wine, hailing from Portugal's Douro Valley, is a fortified wine celebrated for its amber color and nutty taste. Primarily crafted from red grapes, it undergoes aging in wooden barrels, which allows for gradual oxidation that enriches its smooth character and golden-brown appearance. Tawny wines can be sweet or medium dry, making them an excellent match for chocolate desserts, blue cheese, or even beef stew. Ideally served slightly below room temperature in small servings, it’s a delightful treat.

Specialities: 

• Tawny wine has a smooth, mellow character with flavors of dried fruit, nuts, caramel, and spices.
• Tawny wine pairs well with desserts like crème brulee, nut-based pastries, and blue cheeses. 

6. Taylor Port

Taylor Port Wine, made in Portugal's Douro Valley, is a famous fortified wine with a history that goes back to 1692. Produced by Taylor's, one of the oldest Port houses, it is well-known for its Vintage Ports, wood-aged varieties, and Late Bottled Vintage style. With its ruby red color, moderate sweetness, and notes of caramel, cherry, and toasted wood, Taylor Port is a perfect match for desserts or a relaxing evening, showcasing elegance and tradition.

Specialities: 

• Taylor Port has notes of ripe red fruits, nuts, chocolate, and spices.
• It typically has an alcohol content between 19 percent and 20 percent.

Sip Serenity

Fortified wines offer a unique blend of tradition, flavor, and versatility, making them a delightful choice for both casual get-togethers and sophisticated occasions. Their intricate profiles and diverse styles cater to a broad spectrum of tastes and preferences. Exploring these wines is a journey of artistry and enjoyment, perfect for savoring life’s more refined moments.

When you think of vodka, Russia instantly comes to mind. Renowned for its purity and rich heritage, Russian vodka is a symbol of artistry. In India, the love for premium vodka is growing fast, with Russian brands standing out. Their smooth texture, unique flavors, and meticulous production methods make them favorites for both casual drinkers and connoisseurs. Whether enjoyed neat or mixed into cocktails, these vodkas bring a touch of luxury to any occasion. From classic recipes to modern innovations, Russian vodkas offer a perfect blend of tradition and sophistication, elevating the vodka experience like no other. Here's a look at the 7 best Russian vodka brands in India that will take your vodka experience to the next level.

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What Makes Russian Vodka Different?

Russian vodka stands out for its superior quality. Unlike other vodkas, it focuses on natural ingredients and traditional methods. The use of pure Artesian water and advanced filtration gives it a smooth and clean taste.

Know more: 6 Best Canadian Whiskey Brands in India: A Guide for Whiskey Lovers

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7 Best Jamaican Rum Brands in India to Sip and Savor

List of the 7 Best Russian Vodka Brands in India

Explore premium-quality vodkas known for their smoothness, rich flavors, and meticulous craftsmanship. These iconic options are perfect for sipping neat or elevating your favorite cocktails.

1. Stolichnaya (Stoli)

• Origin: Latvia (though often associated with Russia).
• Unique Features: Known for its iconic flavor and versatility.

Stolichnaya, fondly called Stoli, is a global vodka icon. Though its roots trace to Latvia, it is deeply connected to Russia’s vodka legacy. Crafted from wheat and rye, it undergoes quadruple distillation and triple filtration for unmatched purity. Stoli’s smoothness and balanced flavor make it a cocktail enthusiast’s dream. Whether in a Moscow Mule or Screwdriver, it elevates every sip. Its versatility ensures it shines in both creative mixes and as a neat drink. Stoli embodies authenticity, offering vodka lovers a timeless classic with a modern edge.

2. Beluga Noble

• Origin: Mariinsk Distillery, Siberia.
• Unique Features: Handcrafted with pure artesian water.

Beluga Noble is a redefined variety of vodka. Born in Siberia’s Mariinsk Distillery, it captures the purity of the region’s artesian water. Every bottle tells a story of craftsmanship, with a 30-day resting period enhancing its silky texture. The eco-conscious production process highlights the brand's dedication to quality. Beluga’s creamy richness makes it a perfect sipping vodka, ideal for a refined palate. Pair it with light snacks or enjoy it neat to truly appreciate its luxurious flavor. Beluga Noble stands as a symbol of elegance, offering vodka lovers a premium experience.

3. AMG Carbon Vodka

• Origin: Russia.
• Unique Features: Innovative carbon filtration for ultra-smooth texture.

AMG Carbon Vodka is where innovation meets tradition. This Russian masterpiece uses cutting-edge carbon filtration for exceptional smoothness. Its sleek design reflects the sophistication inside the bottle. Perfect for modern connoisseurs, AMG Carbon offers a crisp, clean taste that’s equally delightful neat or in cocktails. Its purity and advanced production techniques set it apart in the world of premium vodka. With every sip, AMG Carbon promises a contemporary twist on Russia’s rich vodka heritage, making it a must-have for those who appreciate elegance.

4. Belankaya Gold

• Origin: Russia.
• Unique Features: Quadruple distilled for a premium experience.

Belankaya Gold is vodka with a touch of opulence. Originating in Russia, it is crafted using natural ingredients and distilled four times for a silky-smooth finish. Its balanced flavor profile suits any occasion, whether sipping neat or mixing into cocktails. The meticulous process ensures every bottle delivers a premium experience. Belankaya Gold’s golden label symbolizes its luxurious appeal, making it a favorite among vodka enthusiasts seeking quality and elegance. A perfect blend of tradition and indulgence, it’s a drink that celebrates life’s finer moments.

5. Green Mark Vodka

• Origin: Russia.
• Unique Features: Classic recipe with a smooth finish.

Green Mark Vodka pays homage to Russia’s vodka traditions. It is distilled from the finest grains and filtered for remarkable clarity. Known for its classic recipe, it offers a smooth and approachable flavor. Green Mark strikes the perfect balance between quality and affordability, making it a go-to choice for casual drinkers and connoisseurs alike. Whether enjoyed with friends or as part of any occasion, it delivers a reliable, satisfying experience. Its timeless appeal ensures it remains a beloved vodka in India and beyond.

6. Kauffman Vodka

• Origin: Russia.
• Unique Features: Limited editions crafted with the finest ingredients.

Kauffman is a rare gem in the vodka world and an exclusive brand. Each bottle is part of a limited batch, ensuring the highest quality. Using the finest ingredients, it is distilled multiple times and given time to rest, enhancing its depth and smoothness. Kauffman’s complexity shines with every sip, offering layers of flavor that are rare in vodka. Its sleek packaging and refined taste make it a statement of sophistication. Perfect for special occasions or as a gift, Kauffman Vodka redefines luxury drinking, delivering an experience that is truly one of a kind.

7. Russian Standard

• Origin: Russia.
• Unique Features: A perfect blend of heritage and innovation.

Russian Standard represents the perfect fusion of heritage and innovation. Made from winter wheat and glacial water from Lake Ladoga, it boasts exceptional purity. Its production process combines traditional methods with modern technology, ensuring a vodka that’s smooth and full-bodied. Whether served neat or in a cocktail, Russian Standard never disappoints. It’s an all-rounder, loved by vodka enthusiasts for its consistent quality. As a brand rooted in tradition but tailored for today, Russian Standard remains a favorite for anyone seeking authenticity in their glass.

From Grain to Glass: How Russian Vodka is Made

Russian vodka production is an art. It starts with high-quality grains like wheat or rye. These grains are mashed, fermented, and distilled multiple times. The distillation process removes impurities, creating a clean and smooth spirit.

After distillation, the vodka is filtered through materials like charcoal or quartz sand. Some brands even use precious metals like silver for filtration. This meticulous process ensures the vodka’s signature purity and smoothness.

The Secret Behind Vodka’s Crystal-Clear Purity

Ever wondered why vodka looks so pure? It’s all about the filtration process. Russian vodka undergoes multiple filtration stages to remove impurities. This includes charcoal filtration, which enhances the flavor and texture. The result is a drink that’s as clear as water but much more exciting!

Why Vodka is the Life of Every Indian Party

Vodka is a versatile spirit, making it a party favorite in India. You can enjoy it neat, on the rocks, or as part of a cocktail. Its neutral flavor pairs well with Indian snacks like tandoori chicken, paneer tikka, or spicy kebabs.

Popular cocktails like Bloody Mary, Cosmopolitan, and Vodka Martini also make vodka a go-to choice for celebrations.

Fun Facts About Russian Vodka

• Vodka was initially used as medicine in the 14th century.
• The name "vodka" comes from the Russian word "voda," meaning water.
• In Russia, it’s customary to clink glasses and say "Na zdorovye" before drinking.

Final Thoughts

Russian vodka is more than just a drink; it’s a celebration of tradition and workmanship. Whether you’re hosting a party or enjoying a quiet evening, these 7 Russian vodka brands bring a touch of elegance to every occasion. So, grab a bottle and raise a toast to the spirit of Russia!

Mead, an alcoholic drink made from honey has slowly begun to find favor with the people in India due to various types and availability throughout the year. The drink is called as mead and it is considered the oldest drink in the entire world it originated around 7000 BC, and it is prepared out of honey and water and other fruits and spices or grains can be also added.  

The Indian mead brands have come into the limelight recently due to a booster push from government policies. The presence of such homegrown labels means we can provide sustainable, tasty meat options that are easy to source. Listed below are some of the finest mead brands available in India!

Also Check: Top 7 Vermouth Brand in India: Unlocking the Secrets of This Must-Have Liquor

What is Mead?

Mead, reportedly known as the drink for the gods, has been around for some time as a drink made from the fermentation of honey, water and sometimes yeast culture. It has existed for thousands of years and has therefore been produced and consumed from one corner of the world to the other. Although the users of masa harina have claimed that this product is useful for their health, in addition to being naturally free of gluten, and rich in phytonutrients, vitamins, and antioxidants from honey and other ingredients, numerous scientific studies are still lacking regarding the usefulness of this product.

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Mead Market Size in India

In a recent report, the India Mead Beverage Market size, in terms of value, was $57.14 million in 2023. By the forecast period between 2024 and 2030. India Mead Beverage Market is expected to grow at a continuous rate of 4.76 percent to reach $74.55 Million By 2030.

Also Read: Top 5 Belgian Beer Brands in India: Worth the Hype 

Best Mead Brands Available in India 

1. Moonshine Meadery

Moonshine Meadery, India’s first meadery was started in the year 2014 by Rohan Rehani and Nitin Vishwas based in Pune and is famous for its gluten-free 100 percent Natural Mead. Apart from that they prepare mind-blowing concoctions by fermenting honey with fruits spices and different flavours such as kokum, coffee, ajwain etc. The key products are identified in the flagship and experimental MeadLABs series; popular products include Salted Kokum and Guava Chilli. In addition, Moonshine advances sustainable farming and helps bees and farmers.

Specialities: 

• Gluten-free
• Natural Ingredients 
• 100 percent natural honey

2. Cerana Meads

Based on Indian herbs and spices, Cerana Meads was launched by Dr Yoginee Budhkar and Ashwini Deore for unique and, simultaneously, eco-friendly meads. Located in the Sinnar area of Nashik, they produce meads from locally available fruits such as jamun, pomegranates and grapes. Premium products are Pomegranate Vanilla, Jamun Melomel, and Blue Pea Lavender. Their annual meads such as Yule Spice and Pinot Noir Pyment are currently being sold in Mumbai, Nashik, and Pune.

Specialities: 

• 100 percent natural sealed comb honey.
• Locally sourced fruits and spices, and no synthetic additives.
• Made by infusing Jamun fruit from Konkan in Jamun honey from Madhya Pradesh.

3. Charm City Meadworks

Charm City Meadworks located in Baltimore, Maryland was started in the year 2014 by James Boicourt and Andrew Geffken and offers dry, light and leaving meads made from honey, yeast and water. Reflecting Boicourt and the fascination of beekeeping it founded an everyday mead: sweet – Sweet Blossom that has a floral and citrus taste. As philosophically as positioning mead as beer, Charm City Meadworks enshrine simplicity and top-notch quality.

Specialities: 

• It brews meads that are exceptionally dry and drinkable. 
• Focuses on light and refreshing meads.

4. Stump

Stump Meads, Karnataka’s first meadery, was started in the year 2021 and started production in the year 2022 by sixth-generation coffee grower Himavanth Hasaganur Jayanth. Sourcing its ingredients from Hassan, near the Western Ghats, the brand produces natural meads with honey, water, fruits and coffee and not chemicals. Products that they provide are apple flavoured and those that are coffee flavoured, though they are planning on a lemon flavoured one. At the moment, Stump Meads is only available in Karnataka, although many people expect to find it throughout India.

Specialities: 

• Gluten-free
• Diverse product range 
• All-natural

5.  Four Fires Meadery

Four Fires Meadery, situated in Maumee, Ohio, pays tribute to the area's four indigenous tribes: Chippewa, Ottawa, and Potawatomi. The meadery offers a diverse selection of meads, including stills, hydromels, and distinctive flavored varieties such as Mass-a-peel, Blood Orange, and Slappin' the Basil. Guests can partake in tastings and learn about the art of mead-making. Their products can be purchased at the meadery or online through Vinoshipper.

Specialities: 

• Wide product range 

6. Odin Mead

Odin Mead is a unique brand that showcases artisan meads from Spain, Denmark, and Lancashire. The Spanish Hidromiel Odin, crafted from a recipe that dates back a thousand years, provides gluten-free, low-alcohol choices such as Odin and Loki. From Denmark, Odin’s Skull Mead combines beer and mead with hops and barley, resulting in a bold and bitter taste. Meanwhile, Lancashire’s Odin’s Honey Mead and Odin’s Mead are traditional, vegetarian-friendly honey meads that offer rich flavors, capturing the legendary essence of the Norse god.

Specialities: 

• Typical Spanish sparkling and refreshing mead. 
• Completely handcrafted production without sugar, dyes, flavors and preservatives.

7. No Label

No Label is an Indian mead brand created by childhood friends Anant Gupta and Vinayak Malhotra under the umbrella of Bored Beverages, an "alt-alcohol" company. The brand promotes equality and individuality, which is evident in its name and mission. Their No Label Original Mead, boasting a 7 percent ABV, is a refreshing and light drink crafted from fermented honey. Dedicated to bringing back the tradition of mead, they have plans to launch intriguing flavors like Passionfruit and Iced Tea at budget-friendly prices.

Specialities: 

• A low-medium sweetness level.
• No Label is neither too dry nor too sweet.

Mead Mapping in India 

There is a demand for mead brands in India. Offering a unique honey-flavored alternative to traditional alco-beverages. This honey-based drink has a rich history that makes it a lot appealing to modern consumers. It is made with all-natural ingredients applauding sustainability and being gluten-free. As the want for newer alcohol grows among Indians, mead is marking a way through the terrain. 

Siddharth Shah's entrepreneurial journey is nothing short of inspiring. Starting at just 18 years old, the Founder and CMD of SS Mobile embarked on a mission to build a first-generation business empire from the small town of Kolhapur in 2004. Fast forward to today, his vision and perseverance have translated into an expansive business presence spanning 140 cities, with strongholds in major metros like Mumbai, Pune, Nashik, Aurangabad, Nagpur, and Goa. His retail empire boasts over 250 stores across three states and 30 districts, a testament to his determination and strategic foresight.

The mobile industry in India is nothing short of a battlefield, with the rapid rise of e-commerce, the advent of 5G, and the ever-demanding Gen Z customers. While many players are struggling to keep up, SS Mobile is not just staying ahead but setting new benchmarks. Siddharth spills the secrets behind their meteoric rise and innovative strategies that are reshaping the retail landscape.

The Experience Economy

In an era dominated by online shopping, one might assume that e-commerce is taking over the mobile industry. However, Shah reveals a surprising insight: “Globally, e-commerce in mobile business contributes less than 20% of the market. Even in India, where metros create the illusion of e-commerce dominance, the real battleground is in the experience offered by physical stores.”

For SS Mobile, this means crafting stores that are more than just retail spaces—they’re experiential hubs. From the look and feel of the store to value-added services like data transfer, financing options, and cashback deals, SS Mobile ensures every customer interaction is seamless. “Experience is the only way to stay ahead,” Shah emphasizes. “The better the experience, the better the retention.”

Their unique “magic box” concept—a curated bundle of gifts with every purchase—adds an extra layer of delight for customers. This focus on creating memorable moments is what keeps SS Mobile thriving in a highly competitive market.

The Truth About 5G in India

The buzz around 5G has been deafening, but Shah offers a reality check. “5G is no longer a novelty; it’s becoming affordable, with prices dropping to around Rs 8,000. However, the technology’s impact in India is still evolving. Unlike abroad, where the difference between 4G and 5G speeds is significant, in India, the transition has been slow.”

Shah believes that while 5G will eventually transform the market, the current challenge lies in network operators catching up to the technology’s potential. “For now, 5G remains a work in progress, and its true impact on customer behavior is yet to be seen.”

From Pocket Money to Retail Empire

SS Mobile’s journey began modestly when an 18-year-old Siddharth Shah started selling mobiles to earn pocket money. But what began as a side hustle quickly transformed into a serious business. “It took almost a decade to stabilize and understand the market,” Shah recalls.

The real growth began in 2013 with just three stores. By 2016, the count rose to 10. Then came the breakthrough: between 2020 and 2023, SS Mobile grew from 50 to a staggering 265 stores.

“What took us 20 years to achieve for our first 100 stores, we accomplished in just two years for the next 200,” Shah proudly shares. And the momentum isn’t slowing down. By 2025, SS Mobile aims to reach the 500-store milestone.

The Hub-and-Spoke Model

So, what’s the secret sauce behind this explosive growth? Shah attributes much of their success to the hub-and-spoke model. “We expand district by district, ensuring we penetrate one area thoroughly before moving to the next. This approach keeps our costs down and operations efficient.”

In 2024, SS Mobile ventured beyond Maharashtra, Mumbai, and Goa to enter Karnataka, with plans to open 10–15 stores annually. Next on the radar are Madhya Pradesh and Chhattisgarh, with operations set to launch by the year’s end.

“Our focus for the next five years is on Hindi-speaking states,” Shah explains. This strategic decision minimizes the need to adapt marketing and operational plans to different languages, allowing SS Mobile to scale efficiently.

The Ownerless Store and SOS Models

SS Mobile’s innovative retail strategies are what truly set them apart. The “Ownerless Store” model empowers team members with profit-sharing arrangements, creating a sense of ownership and driving performance. Shah elaborates, “Our expansion from two to 10 stores was fueled by this model, which gave our team members both responsibility and rewards.”

However, as the business grew, Shah realized the need for a more scalable solution. Enter the SOS (Son of Soil) model. “We partner with local entrepreneurs who understand the culture, language, and customer behavior of their region,” Shah explains.

This model not only reduces costs but also strengthens the brand’s connection with local communities. “We deliberately choose partners from outside the industry. Training someone with a clean slate is easier than unlearning and retraining someone with preconceived notions,” Shah points out.

Scaling New Heights

As SS Mobile looks to the future, the focus remains on sustainable growth. The company plans to open another 100 stores annually for the next two years, steadily moving towards its 500-store goal. Beyond 2027, the focus will shift to Rajasthan and Uttar Pradesh, aligning with their strategy to dominate Hindi-speaking regions.

Shah’s long-term vision is rooted in efficiency and customer-centricity. “Until we completely penetrate one area, we don’t move to another. This disciplined approach ensures that we control costs, optimize marketing, and deliver consistent experiences.”

SS Mobile’s journey offers valuable lessons for other retailers navigating India’s dynamic market. Shah believes that the key to success lies in adaptability and innovation. Whether it’s offering superior in-store experiences, leveraging local partnerships, or adopting scalable business models, SS Mobile is a testament to what’s possible with the right strategies.

“Retail isn’t just about selling a product. It’s about creating a connection, delivering value, and building trust,” Shah concludes.

In a market where competition is fierce and customer loyalty is fleeting, SS Mobile stands out as a brand that understands the pulse of its audience. By prioritizing experience over mere transactions and focusing on strategic, localized growth, the company has carved a niche for itself.

As SS Mobile marches towards its ambitious goals, one thing is clear: Siddharth Shah’s vision is reshaping the way India shops for mobiles. For anyone looking to succeed in the retail industry, SS Mobile’s story is a masterclass in innovation, perseverance, and customer-centricity.

In the glitzy world of global business networking, it is not uncommon to see industry titans rubbing shoulders at high-profile events. However, when an emerging Indian entrepreneur is spotted alongside stalwarts like Mukesh and Nita Ambani at an exclusive pre-inauguration dinner for U.S. President-elect Donald Trump, curiosity is bound to peak.

The woman in question is Aishwarya Bansal, co-founder of Smart World Developers, a rising force in India's real estate sector. With a keen eye for luxury housing and sustainable urban planning, Bansal has been making waves in the industry. Smart World Developers has already completed projects worth over INR 5,000 crore, with an ambitious pipeline of INR 10,000 crore in the next five years. The company has recorded a 30% year-on-year growth, reflecting the increasing demand for their smart, eco-friendly developments.

Bansal's journey from a relatively low-profile entrepreneur to a global networking powerhouse is nothing short of inspiring. Her company, Smart World Developers, has been redefining luxury living with a focus on smart technology integration and eco-friendly designs. Operating in the highly competitive markets of Gurgaon and other metropolitan hubs, the firm has successfully positioned itself as a leader in the affordable luxury segment, selling over 3,500 units in the past two years alone.

Industry insiders suggest that Bansal's growing influence in real estate, coupled with her strategic international alliances, have propelled her to the global stage. The dinner in Washington, D.C., was attended by some of the most powerful business magnates and policymakers, making it an ideal platform for showcasing India's evolving urban landscape to an international audience.

Despite her success, Bansal remains an enigmatic figure in the media. Her approach is calculated and strategic, focusing more on business milestones than media attention. Those close to her describe her as a visionary with a pragmatic approach, someone who understands the pulse of modern urbanization while maintaining a deep connection to traditional values.

The question remains: what does this high-profile appearance mean for Bansal's future and the trajectory of Smart World Developers? Experts believe that this could be a stepping stone for major collaborations and investments, potentially positioning the company on a global scale.

As India continues to push its agenda of urban modernization, entrepreneurs like Bansal are paving the way for a new era of real estate innovation. Whether she intended it or not, her presence at such an influential gathering has certainly placed her under the spotlight—and the world is watching.

While many continue to speculate on what this means for the Indian business landscape, one thing is certain: Aishwarya Bansal is a name that is no longer confined to the corridors of Indian real estate, but one that now resonates across international boardrooms.

If you're a business owner, manager, or entrepreneur, you’ve probably heard the buzz around Google’s Gemini AI. But how much do you really know about its impact on businesses? From skyrocketing user numbers to jaw-dropping productivity gains, Gemini is reshaping the way we work, collaborate, and make decisions.

Here are 10 fascinating stats that prove why Gemini AI is more than just another tech trend—it’s a game-changer for businesses everywhere.

1. Over 42 Million Active Users and Counting!

Since its launch, Gemini has gained an impressive 42 million active users, with businesses making up a significant chunk of this number. Whether it's streamlining operations or improving customer engagement, companies are embracing AI at an unprecedented pace. Experts predict that by the end of 2025, this number could surpass 60 million, highlighting the rapid adoption rate.

2. 17 Million App Downloads in a Single Month

Gemini’s popularity skyrocketed in August 2024, with a record 17 million downloads in one month alone. Businesses are eager to explore AI-powered solutions that can give them an edge in today’s competitive market. Analysts forecast a steady growth in downloads, with monthly figures expected to rise by 20% year-over-year.

3. 433 Million Website Visits in March 2024

With 433 million visits in just one month, Gemini’s online presence is soaring. From small startups to Fortune 500 companies, everyone is tapping into its capabilities to supercharge their productivity. With a growing interest in AI-powered automation, these numbers are likely to double within the next two years.

4. The 25-34 Age Group Dominates Usage

Businesses targeting the 25-34 age demographic, take note! This age group represents 33.38% of Gemini’s total user base, making it a prime audience for tech-driven solutions. Additionally, the 18-24 age group is showing increasing interest, signaling future expansion opportunities.

5. 57.40% of Users Prefer Mobile Access

The mobile revolution is here to stay, with 57.40% of users accessing Gemini AI via their smartphones. This stat highlights the need for businesses to adopt mobile-friendly AI tools for on-the-go productivity. With the rise of remote work, mobile adoption rates are projected to hit 70% by next year.

6. 1.5 Million Developers are on Board

Developers are flocking to Gemini, with 1.5 million professionals leveraging the AI to build custom business solutions, chatbots, and automation tools tailored for various industries. Google aims to increase developer support, potentially reaching 2 million developers by the end of 2025.

7. Google & Microsoft Invested $99 Billion in AI Infrastructure

Big tech is betting big on AI. In the past year alone, Google and Microsoft have poured a staggering $99 billion into AI infrastructure, ensuring that solutions like Gemini remain at the cutting edge. This investment is expected to grow, fueling even more advancements in the AI space.

8. Workspace Pricing Increased by 17%

To accommodate Gemini’s AI features, Google raised the price of its Workspace plans by 17%, from $12 to $14 per user per month. Despite the price hike, businesses are willing to invest in AI-driven efficiency, with 85% of enterprises reporting a positive ROI within the first year of adoption.

9. Gemini Users Save 105 Minutes Per Week

One of the biggest selling points for businesses is time savings. Companies using Gemini report saving an average of 105 minutes per week, thanks to AI-driven automation in tasks like email drafting and data analysis. In a year, this adds up to over 90 hours of productivity gains per employee.

10. The Battle Against Microsoft Copilot

Despite impressive stats, internal reports suggest that Gemini is still trailing behind Microsoft’s Copilot in key business adoption metrics. However, Google's aggressive expansion plans indicate this gap may close soon. Experts believe Gemini could surpass Copilot in enterprise usage by 2026.

Why This Matters for Your Business

Whether you're a small business owner or running a large corporation, embracing AI like Gemini can:

• Boost efficiency by automating routine tasks.

• Improve customer experiences with smarter interactions.

• Enhance data-driven decision-making with real-time insights.

• Reduce operational costs by streamlining workflows.

The future of business is AI-powered, and Gemini is leading the charge. Are you ready to take advantage?

Stay ahead of the curve! Explore how Gemini AI can revolutionize your business today.

Canadian whiskey has steadily gained popularity in India, and its smooth taste and rich history are making it a preferred choice for whiskey enthusiasts. If you're on the hunt for the best Canadian whiskey brands available in India, this guide will walk you through the top 6 brands you should try. Whether you're a seasoned whiskey drinker or a newcomer to this spirit, these Canadian whiskeys offer something for everyone.

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Canadian Whiskey vs. Other Whiskey Types

Canadian whiskey is lighter and smoother compared to Scotch, which is often more smoky and peaty. It is also smoother than Bourbon, which tends to have a sweeter, more robust flavor. Canadian whiskey blends the best of both worlds, offering a balanced flavor that's perfect for sipping or mixing.

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List of the 6 Best Canadian Whiskey Brands in India

Here are the 6 best Canadian whiskey options in India: premium blended whiskeys, smooth rye-based variants, rich aged offerings, easy-drinking options.

1. Canadian Club 5 Year Old

Canadian Club is one of the oldest and most respected whiskey brands from Canada. Founded in 1858, it has built a legacy that spans over 160 years. Known for its smoothness and versatile taste, Canadian Club 5 Year Old is one of the most popular variants in India. The Canadian Club 5 Year Old is known for its mellow flavor. The whiskey has a light body with notes of vanilla, caramel, and a hint of spice. It’s aged in oak barrels, which gives it a soft and smooth texture.

Canadian Club is famed for being one of the first Canadian whiskeys to be marketed as "blended" whiskey. It’s made with a combination of rye, barley, and corn, which contributes to its balanced and soft flavor profile.

2. Crown Royal Fine Deluxe

Crown Royal is another iconic Canadian whiskey brand, originally created in 1939 for the King and Queen of England. Since then, it has become one of the most popular choices worldwide, especially for those who prefer a smooth yet rich drink. The Crown Royal Fine Deluxe is a blended whiskey made with a variety of grains, giving it a rich and full-bodied flavor. It offers hints of vanilla, oak, and a soft sweetness that lingers on the palate.

Crown Royal is known for its distinctive purple bag packaging, which makes it a great gift item. The Fine Deluxe variant, in particular, is a blend of over 50 whiskeys, making it incredibly smooth and approachable for both beginners and experts.

3. Seagram's VO

Seagram's VO is a classic Canadian whiskey with a long history. It is known for its smooth and easy-drinking style, making it a favorite among whiskey drinkers in India. Seagram's VO has been around since the 1850s, and it continues to be a popular choice. The Seagram's VO variant is light and refreshing, with a mix of fruity, woody, and slightly sweet flavors. It has a delicate yet full-bodied profile, which makes it easy to sip straight or enjoy in cocktails.

This whiskey is made from a blend of rye, corn, and barley, giving it a complex yet balanced flavor. The whiskey is aged for a minimum of 6 years, ensuring a smooth finish and rich aroma.

4. Black Velvet

Black Velvet is another well-known Canadian whiskey that’s been around since 1951. It’s recognized for its affordability without sacrificing taste. If you’re looking for a whiskey that’s smooth yet full of flavor, Black Velvet is a great choice. Black Velvet offers a range of whiskeys, but the Black Velvet Canadian Whiskey stands out with its rich, full flavor. It is known for its soft vanilla notes and slightly smoky finish.

Black Velvet’s distinctiveness lies in its aging process. It’s matured in oak barrels, which enhances its deep and smooth character. This whiskey also features rye as a dominant ingredient, which adds to its signature spice.

5. Canadian Mist

Canadian Mist is a well-regarded whiskey that’s perfect for those who prefer a lighter and smoother drink. It was first launched in 1967 and has since become a household name in Canada and beyond. The Canadian Mist Whiskey is light and crisp with a slightly sweet finish. It features notes of honey, vanilla, and caramel, making it ideal for those who enjoy a less intense whiskey.

What makes Canadian Mist unique is its use of glacier water, which gives it a smooth and pure taste. This whiskey is also made using a mix of rye and corn, adding a delicate spice without being overwhelming.

6. Pendleton

Pendleton is a premium Canadian whiskey known for its smoothness and refined flavor. It is produced in small batches, giving it a unique and craft-like quality. Pendleton is a relatively newer player in the Indian market but is rapidly gaining attention. Pendleton Original 1910 is the flagship variant and offers a balanced flavor profile of vanilla, caramel, and a light hint of spice. It’s slightly richer than other Canadian whiskeys, making it a great option for those who enjoy full-bodied drinks.

Pendleton uses water from the pristine springs of the Canadian Rockies, which enhances its smooth, crisp texture. It is also aged in oak barrels, which contributes to its deep, warm flavor.

How Canadian Whiskey is Made

Canadian whiskey is known for its smoothness, and this comes from the meticulous production process. It is made using a blend of rye, barley, and corn, which gives it its characteristic flavors. After fermentation, the whiskey is distilled and aged in oak barrels. The aging process helps mellow the whiskey, making it smooth and easy to drink.

The Role of Rye in Canadian Whiskey

Rye is a key ingredient in most Canadian whiskeys, and it plays a major role in the flavor profile. Rye adds a slight spiciness to the whiskey, making it more complex than other whiskeys made primarily from corn. This rye influence is what sets Canadian whiskey apart from other types like Bourbon or Scotch.

Sip from the World Whiskey

Canadian whiskey has earned a place in the hearts of Indian whiskey drinkers. With brands like Canadian Club, Crown Royal, and Seagram’s VO, there’s no shortage of options to suit every taste. Whether you prefer something smooth and light or bold and complex, Canadian whiskey has something for everyone. So, next time you’re browsing your local liquor store or shopping online, don’t forget to explore these amazing Canadian whiskey brands. They might just become your new favorite!

Vermouth is truly a must-have liquor that compliments the creation of some of the best-known drinks such as Martini or Manhattan. This involves a type of fortified wine blended and flavored with various botanicals, which is available in several kinds; dry, sweet and white improving on the tastes of cocktails. The dry version is characterized by its bitter, herbal flavors that blend perfectly in the modern thirst-quenching cocktails; on the other side, sweet exemplifies warmth as a result of its fruity and spiced profile that complements the complicated and weighty cocktails. 

Something any cocktail connoisseur should know: the choice of vermouth matters. According to the quality of vermouth, imbalance and lack of richness and depth are noticeable while mixing drinks with high-quality vermouth. This is why choice rather than cost is the most crucial aspect when choosing the wine; it doesn’t necessarily mean that the most expensive bottle is the best. From novice bartenders to lovers of great cocktails, knowing vermouth can go hand in hand in preparation for those stand-out cocktails.

Also Read: Best Tennessee Whisky Brands in India 

What is Vermouth?

It has been called as a fortified wine with a whole range of different botanical ingredients such as roots, herbs, spices, and flowers among others. It derived its name from the German word ‘wermut’ which is wormwood, one of the bitter plants used in concocting it. 

Produced from a base of wine to which distilled alcohol and botanicals have been added, vermouth may be anywhere on the scale between dry to semi-sweet and in color run from gold to deep red-brown. The roots of this liquor can be dated back to the 18th century in Turin, in Italy; this spirit was originally used as a medicine.

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Vermouth Market Space Globally

The global Vermouth Market size is expected to be worth around $21.5 billion by 2033, from $11.6 billion in 2023, growing at a CAGR of 6.4 percent during the forecast period from 2023 to 2033.

The vermouth market size stood at $11.6 billion in 2023 and is forecasted for $21.5 billion by 2033 with a CAGR of 6.4 percent. Europe leads in the market, with 37.5 percent or $4.35 billion, due to the civilization’s connection with the drink. Sweet vermouth occupies the leading position in the segment at 60.5 percent in 2023 because of its application in cocktails such as the Manhattan and Negroni. Convenience products like supermarkets and online stores represented approximately 75.8 percent of sales which was due to the increasing adoption of off-trade services to customers.

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Best Vermouth Brands Available in India

1. Cocchi Vermouth di Torino

Vermouth di Torino is a geographically protected AOC vermouth made from Moscato wine, Asti, near Turin. This vermouth has been brewed at Giulio Cocchi since 1891 and captures the essence of the Piedmont area where vermouth is often referred to as the “Kingdom of Vermouth.” Recognized as a spirit with a complex, velvety-sweet profile with citrus rind, dried fruits, and spices notes, this is a staple of the best bars worldwide. It’s perfectly served as an ice cream cocktail or used as a mixer for classic drinks such as the Negroni and Manhattan.

2. Carpano Antica Formula Vermouth

Carpano Antica Formula is an exquisite sweet sort of wine developed from Carpano’s classical receipt of 1786. Opening each glass individually numbered, handmade bottle dispels a bold, robust taste, and herbal accent. Molto’s note also of tropical vanilla, cocoa saffron, fig and dried cherry make it ideal for use in traditional cocktails such as the Manhattan and the Rob Roy. Whether enjoyed on its own before dinner, or after as a classic digestive it has become the benchmark for any premium drinking establishment.

3. Dolin Vermouth Rouge

Chambéry wine Vermouth Dolin Rouge is the second oldest vermouth producer in the world and the only one originating from Chambéry, France to receive protected geographical indication (A.O.C.) status. Sylvain kicked off the tour with Nelson’s Green Bator, its secret recipe having over 30 botanicals such as coriander, hyssop, and alpine herbs while its sweet and dry version is drier and less sweet than most sweet vermouth. Sweet and floral, with traces of tree fruit, honey, and sherry, Dolin Rouge is ideal for mediating cocktails or can be consumed neat while revealing a subtle identity of the Charente region.

4. Mancino Vermouth

Mancino Vermouth is essentially Vermouth created by an Italian bartender, Giancarlo Mancino, and has been produced in the Piedmont region, Italy since 2011. It is incorporated with 38 botanicals, along with a Trebbiano di Romagna wine base, including Vanilla, Rhubarb root, Juniper, and orange zest. These are ground in a vintage mill and infused with neutral spirit before they go through a one-week filtration process and a six-month resting process. In a dark red colour and packed with 16 percent ABV, it’s perfect for a classic cocktail such as the Negroni and the Manhattan.

5. Cinzano Vermouth 

Cinzano 1757 Rosso was launched in honor of Giovanni Giacomo and Carlo Stefano Cinzano who started the great family tradition in 1757 in the Piedmont region in Italy. With an alcohol content of 16 percent, it contains a mix of herbs, spices, flowers, and fruits that gives the beer a deep, sweet and rich taste. As a vermouth brand that has been in existence since as early as 1707, Cinzano offers the world the very best of Italy in a bottle.

6. Lustau Vermut Blanco

Lustau Vermouth Blanco is the only one from Jerez, Spain- this Vermouth is made by blending dry Fino sherry with the fruity sweetness of the Moscatel wine. Added with natural herbs such as wormwood, chamomile, rosemary and a touch of lemon zest to give a zesty finish. Coming with a 15 percent alcohol by volume, it wears its higher alcohol content well and can be best savoured chilled or on the rocks as an aperitif, served with green olives and almonds, or else with cheese and crackers post dinner.

7. Contratto Vermouth Bianco

Contratto Bianco is a type of white vermouth that is produced in Italy, from the Piedmont region and is made from Cortese grapes, an Italian brandy to which over 50 herbs and spices such as chamomile, cinnamon, and mint are added. This bone-dry aperitif is made with clowning much care, which includes a 20-day botanical extraction and 40 days of stainless steel aging tanks. This is a rather refined, citrussy spirit with quite complex notes, so it’s best served well chilled, with a lemon wedge or sage, or as an ingredient in whisky and gin-based cocktails.

Vermont Magic

A vast palette of vermouth flavors and profiles should become further appreciated in the world of blended and mixed beverages. When selecting between dry and sweet Selecting between dry, sweet or white vermouth is therefore important to use high-quality brands. It will enable you to understand your kind of vermouth and find out the most suitable brand from the different vermouth brands available in the market.

Ranveer Singh is Bollywood’s favorite ball of fire. His electrifying energy, unmatchable charisma, and larger-than-life persona leave everyone asking: What keeps him going? Well, wonder no more, because Ranveer and Nikunj Biyani have finally spilled the beans—and it’s a game-changer. Enter SuperYou, a protein food and supplements brand co-founded by Ranveer Singh and Nikunj Biyani. The duo is revolutionizing the Indian protein market, starting with a jaw-dropping innovation: India’s first-ever protein wafer bar. With 10g of protein, 3g of fiber, and no added sugar, these bars are nothing short of a revolution

The flavors? Just as bold as Ranveer himself. Think chocolate, choco-peanut butter, strawberry crème, and even cheese—because why not keep it surprising? And the excitement doesn’t stop there. Nikunj teases an expanded lineup of six to eight new flavors coming soon, offering even more ways to power up with SuperYou.

Nikunj explains the ethos behind SuperYou: "India is waking up to fitness like never before, especially post-COVID. But while the market is crowded with protein supplements aimed at gym enthusiasts, there’s a glaring gap in making protein accessible to everyone. SuperYou is our answer to this—a fun, affordable, and effective way to snack healthier."

From FMCG to Fitness

Biyani’s journey to SuperYou is deeply personal. Born and raised in Mumbai, he has always harbored a passion for health, wellness, and food. With years of experience in the FMCG sector, he saw an opportunity to merge his professional expertise with his personal passion.

"I’ve been an avid sports player my whole life," Nikunj shares. "SuperYou is the manifestation of two things I love: health and great food. Our mission is simple—replace India’s go-to snacks like biscuits, chips, and chocolates with better-for-you options. The protein wafer is just the beginning."

SuperYou’s protein wafer isn’t just a snack; it’s a calculated move. The Indian snacking market, dominated by biscuits (a whopping Rs 50,000 crore category), chips, and chocolates, was ripe for disruption. Nikunj elaborates: "We asked ourselves: Why can’t snacking be healthier? Our wafer bars are an easy alternative to chocolates like Kit Kat or Munch. They’re indulgent but packed with protein, free from refined sugar, and made using only coconut oil. And the feedback? People love the taste as much as the benefits."

The Science behind the Snack

SuperYou’s products aren’t just about convenience; they’re about innovation. Nikunj dives deeper into the brand’s reliance on fermented yeast protein:

"Fermented yeast protein is a game-changer. It’s clean, sustainable, and highly digestible, which makes it perfect for a wide range of consumers. We wanted something that could appeal to not just gym-goers but also students, working professionals, and even seniors looking for better nutrition."

Nikunj adds that this unique protein source allows the brand to stay ahead of the curve in terms of health benefits and taste. "There’s a lot of science behind making protein taste good. With SuperYou, we’ve managed to balance both nutrition and indulgence, ensuring there’s no compromise."

A Powerhouse Partnership

Teaming up with Ranveer Singh was a no-brainer. More than just a brand ambassador, Ranveer is an equal co-founder who brings his boundless energy and creative genius to the table. "Ranveer doesn’t just endorse SuperYou; he lives it. His passion for fitness and his belief in the product’s vision are unparalleled. He’s personally involved in the brand’s content and marketing, and that’s been a game-changer for us," says Nikunj.

Ranveer himself echoes this sentiment: "With SuperYou, I’m sharing a piece of my life. I’ve always believed that real power comes from within, but we all need an extra boost sometimes. SuperYou isn’t just a protein bar; it’s a movement. It’s fun, bold, and built for everyone who wants to be unstoppable."

From the product’s design to its marketing, SuperYou reflects the fearless personality of its co-founder. The wafer bars aren’t just nutritious; they’re fun, approachable, and designed to fit into any lifestyle.

The Market Disruptor

SuperYou is carving out its niche in India’s rapidly growing protein market, which Nikunj estimates to be worth Rs 4,000 crore and growing at a CAGR of 20 percent. With brands often focused on powders and shakes, SuperYou’s ready-to-eat approach stands out.

"Our goal is to make protein consumption seamless and enjoyable," Nikunj explains. "The snacking category is huge, and we want to bring meaningful change. By providing a better-for-you option, we’re not just selling a product; we’re creating a habit."

Nikunj also emphasizes the affordability aspect. With wafer bars priced competitively at Rs 60, SuperYou ensures that premium nutrition isn’t out of reach for the average consumer. "We want to democratize protein consumption in India. Good health should be accessible to everyone, and that’s what SuperYou stands for."

Marketing the SuperYou Way

SuperYou’s marketing strategy is as innovative as its product. With a strong focus on digital platforms like Meta, Google, and YouTube, the brand is leveraging influencer collaborations and offline events to create buzz. "From run clubs to cricket leagues and even coffee raves, we’re making sure SuperYou is everywhere. The idea is to build awareness and connect with consumers on a deeper level," explains Nikunj.

And then there’s Ranveer’s unparalleled star power. As co-founder, he’s been instrumental in shaping the brand’s voice and amplifying its reach. Nikunj adds: "Ranveer’s involvement goes beyond just his name. He’s a creative force, driving our content and making sure every piece resonates with our audience."

What’s Next for SuperYou?

SuperYou is just getting started. The team plans to expand its product line to include protein-rich alternatives across categories like chips and biscuits. The goal? To make protein snacking as easy and enjoyable as munching on your favorite comfort food.

"When people think of protein, we want them to think of SuperYou. Just like Ching’s became synonymous with Chinese food, we want to own the protein space in India," says Nikunj.

With a visionary like Nikunj and a powerhouse like Ranveer at the helm, SuperYou is set to redefine how India snacks—and fuels its dreams.

The global eCommerce industry in 2024 faced muted growth compared to previous years, with notable trends including TikTok, Shein, and Temu. India, on the other hand, has seen Quick Commerce emerge as a key growth driver. What initially started as an experimental channel for the FMCG sector has rapidly expanded across categories such as beauty, electronics, and even fashion.

Despite these advancements, challenges persist. Customer Acquisition Costs (CAC) and the rising cost of advertising remain pain points for brands globally. Platforms such as Meta and Google continue to dominate ad spend, but the landscape is shifting. Marketplaces like Amazon, Flipkart, Myntra, and Nykaa are positioning advertising as a core revenue driver. For brands, securing traffic and capturing consumer attention have become top priorities, followed by promotional strategies and discounting to drive conversions.

Generative AI has been a beacon of innovation in 2024, revolutionizing how brands operate. Over two-thirds of eCommerce businesses have integrated generative AI into their workflows, leveraging it across the eCommerce value chain to create personalized shopping experiences, optimize inventory, and streamline operations. In advertising, generative AI has enabled the rapid production of content and hyper-personalized campaigns. In content creation, it has streamlined the generation of multilingual content and improved optimization. For fulfillment, AI-driven demand forecasting has allowed businesses to predict inventory needs more accurately, ensuring product availability. These advancements underscore the role of AI as a catalyst for operational efficiency and customer satisfaction.

Equally intriguing is the rise of agentic AI—systems capable of making decisions independently. These technologies are reshaping customer service and supply chain management, operating seamlessly to predict and address consumer needs before they are articulated. This allows businesses to anticipate and fulfill consumer demands more effectively than ever before.

The festive season highlighted the adaptability of eCommerce, with platforms reporting a around 20 percent increase in sales compared to previous year. First-time online shoppers, many from Tier II and III cities, contributed significantly to this growth. These areas are no longer secondary markets—they are central to the future of eCommerce.

Consumer preferences have shifted toward brands offering personalization and authenticity, signaling the importance of trust in building long-term customer relationships. Data-driven strategies played a pivotal role in helping businesses deliver record-breaking sales while catering to these nuanced demands.

Q-commerce solidified its position as a growth pillar, reflecting the operational scale needed to meet growing demand. Major players across categories have embraced this model, reinforcing its potential to redefine the eCommerce landscape in India. For consumers, speed and convenience have become non-negotiable, driving businesses to innovate continuously.

However, this progress is not without challenges. Data privacy concerns have become increasingly prominent, with stricter regulations compelling businesses to prioritize transparency and security. For companies, this is not merely about compliance—it’s about building trust with a more aware customer base. Organizations that proactively address these concerns are setting benchmarks for the future.

Omnichannel strategies have also become indispensable. The seamless integration of online and offline channels is no longer a luxury but an expectation. Whether it’s buying online and picking up in-store or personalized digital experiences inspired by physical interactions, businesses excelling in this domain are capturing a significant competitive edge.

As we look toward 2025, the road ahead is clear. Indian eCommerce is poised for continued growth, driven by innovation, trust, and customer-centric strategies. Investments in generative AI, operational efficiency, and localized solutions will play a crucial role in shaping the industry’s trajectory. While challenges like rising CAC and data privacy persist, businesses that adapt and innovate will remain at the forefront of this dynamic and ever-evolving landscape.

Authored By

Prem Bhatia, CEO & Co-Founder, Graas

Growing median household income is directly translating to shifting user preferences, who are prioritizing convenience and an enhanced quality of life than before. The electronics industry has been a strategic beneficiary of this paradigm shift, aligning with this change with numerous new-age technology-driven appliances that not only offer ease of access to high-end technologies but also help to reshape the way we operate, live and interact. As a result, the electronics retail industry is witnessing an unprecedented boom, a notion that is also further supported by relevant statistics.

Recent reports suggest that India’s electronics industry is estimating the registration of a market capitalization of $130 billion by 2030, up from $70 billion in 2022. Simultaneously, the retail market of electronics appliances products is registering steady growth — driven by innovation, originality and user preference. The emergence of new-age digital technologies like Artificial Intelligence (AI), Machine Learning (ML), automation and others are further supplementing this gradual shift, constituting the foundational aspect of the key trends that will shape the electronics retail industry in 2025 and beyond.

The other critical components of this comprehensive transformation are smart systems and wearable technologies that amalgamate unrivaled performance, sleek designs, seamless connectivity aspects, and more. Technologies like 5G connectivity, augmented reality (AR), virtual reality (VR) and personalization aspects are reshaping user experience in a holistic way, offering a unique perspective of better living and operating conditions for end users.

Role of Emerging Technologies

While many would shrug it aside as cliche, AI would be the driving indicator that will transform the future of electronics retail in 2025 and beyond. Supplemented by other relevant technologies like ML, automation and connectivity, this is creating a new-age united front where customer requirements, personalization, and user experience are prioritized by industry stakeholders, who are leveraging the constructive aspects of these technologies to reshape how electronics retail is perceived. For example, the sale of air purifiers a decade ago constituted a very small part of overall consumer electronics sales in India and abroad. However, the worsening air conditions, increased income of households and the aspirations for better living conditions have led customers to prioritize health over potential hazards. Leveraging the power of AI, now the sale of an Air Purifier in India or other countries is driven by aspects like specifications, cost-savings, overall benefits and most importantly — affordability.

This is where emerging technologies are leaving a long-term impact pertinent to the future of electronics retail. In many developed countries, AI is not only becoming the driving power for consumer electronics, but a self-sustaining tool that is leading the overall retailing process.  AI is analyzing data to predict demands for particular electronics products ahead of time, helping manufacturers optimize the supply chain and manage inventory. In countries like South Korea and Japan, AI-operated showrooms are retailing products, managing customer queries, dealing with invoicing and supporting after-sales. While these aspects may sound futuristic to users even in developed countries, this paradigm shift has already begun — and the industry expects it to raise the overall pace in the coming years.

Key Trends Transforming Electronics Retail

Digital transformation is the key term that is driving this comprehensive change in electronics retail. The growing emphasis on integrating digital and manual strategies to modernize and future-proof electronics retail highlights the industry’s objective to establish new benchmarks in the segment and offer customers a more hassle-free purchasing experience. As discussed above, AI & ML and automation are promptly becoming some of the key trends that are driving this transformation. Similarly, establishing a robust supply chain, effective after-sales service, creating a loyal customer community through a 360-degree marketing approach etc have been identified as the primary trends that are increasingly being incorporated to reinvigorate the industry outlook.

Furthermore, industry stakeholders are simultaneously prioritizing scalability and profitability aspects while aligning with customer demands like affordability, leading them to establish new more efficient product lines. This is redefining the end goal of the industry components, irrespective of companies and customers. Industry estimates put these trends at the core of the transformative process to reinvent electronics retail in 2025 and beyond — leading to a more methodical approach that prioritizes efficiency, productivity, scalability and expansion.

Future Outlook

As the scope of growth in electronics retail becomes more widespread, it is imperative to identify that this comprehensive transformation is still at a nascent stage. While new-age technologies are already being incorporated to supplement this transformation, changing customer and sectoral dynamics will mean that new challenges and requirements will come up in the future. The industry stakeholders will have to be ready to constructively interpret these obstacles with eligible and effective solutions, the impact of which extends over the long term, to reorient the direction the electronics retail is heading towards. Building a robust portfolio will be a crucial enabler of this holistic transformation, and businesses will have to divert their attention towards more research and development processes through extensive innovation and originality to holistically change the narrative of the electronics retail industry in 2025 and beyond.

Authored By

Prashant Bora, MD & CEO, OTEK (A Bora Multicorp Venture)

Imagine a serene evening with the soft clink of crystal glasses and the deep ruby glow of a fine red wine swirling gently. Each sip tells a story—of sun-soaked vineyards, skilled hands, and years of patience. For wine lovers in India, premium red wines have become more than just a drink. They are a journey into luxury, offering rich flavors and smooth textures that linger long after the glass is empty. Whether you're celebrating a special moment or simply indulging, these wines add a touch of elegance. Let’s explore the 7 best premium red wine brands in India that redefine taste.

Check more: 7 Best Premium Dark Rum Brands in India: A Complete Guide

Top 10 Strongest Beer Brands in India | with Highest ABV%

Wine Market Revenue in India (2025)

The Indian wine market is set to see impressive growth in 2025. Revenue from at-home sales, such as in supermarkets and convenience stores, will reach $6,678 million. Out-of-home sales, including restaurants and bars, will generate $2,091 million. Combined, the wine market will bring in a total revenue of $8,769 million. The at-home segment is expected to grow at a strong annual rate of 6.64 percent (CAGR) from 2025 to 2029. This highlights a rising trend of wine consumption at home, driven by evolving lifestyles and a growing appreciation for premium wines across India.

Read more: Top 10 Red Wine Brands in India

7 Best Jamaican Rum Brands in India to Sip and Savor

6 Best Feni Brands That Capture Goa in Every Sip

List of the 7 Best Premium Red Wine Brands in India

Discover the finest premium red wine brands in India that bring luxury to your glass. These wines, crafted with precision, offer rich flavors, smooth textures, and a truly indulgent experience.

Know more: 8 Best Coconut Rum Brands to Try in India

Top 10 Irish Whisky Brands in India That You’ll Love to Try!

1. Wolf Blass

• Origin: Australia
• Famous Varieties: Gold Label Shiraz, Black Label Cabernet Shiraz

Wolf Blass is a globally renowned name in the wine world. Its Gold Label Shiraz offers bold flavors with notes of blackberry and plum. The Black Label blends cabernet sauvignon and shiraz for a rich, full-bodied taste. Wolf Blass combines tradition with innovation, crafting wines that balance fruit intensity and oak influence. Their wines are aged in premium barrels, enhancing complexity and depth.

2. Château Margaux

• Origin: Bordeaux, France
• Famous Varieties: Château Margaux 2015, Pavillon Rouge

Château Margaux is synonymous with elegance. Their red wines are rich in flavor, offering notes of blackcurrant, violet, and subtle spices. Pavillon Rouge, the second wine of Château Margaux, is also a favorite among wine connoisseurs. This legendary estate focuses on sustainable viticulture, producing wines that are not only luxurious but also environmentally conscious.

3. Antigal Winery & Estates

• Origin: Mendoza, Argentina
• Famous Varieties: Antigal Uno Malbec, Antigal Uno Cabernet Sauvignon

Antigal wines are a testament to Argentina’s rich winemaking heritage. The Uno Malbec is a top pick, boasting velvety tannins and flavors of cherry, plum, and chocolate. Antigal uses gravity-fed winemaking techniques, preserving the natural character of the grapes. Their wines are aged in French oak barrels, adding a touch of luxury.

4. Domaines Barons de Rothschild (Lafite)

• Origin: France
• Famous Varieties: Carruades de Lafite, Château Lafite Rothschild

Known for exceptional quality, Domaines Barons de Rothschild is a top choice for wine collectors. Their wines offer a perfect blend of fruit, earthiness, and oak. With centuries of winemaking expertise, Rothschild wines are considered a benchmark for Bordeaux wines. Their unique terroir lends complexity to every bottle.

5. Izadi

• Origin: Rioja, Spain
• Famous Varieties: Izadi Crianza, Izadi Reserva

Izadi is a standout from Rioja, Spain's most famous wine region. Their Crianza and Reserva wines are known for their smooth texture, balanced acidity, and flavors of red fruit, vanilla, and spice. Izadi focuses on old vines, ensuring concentrated flavors in their wines. Their attention to detail in fermentation and aging results in wines with a classic Rioja character.

6. Pont du Rhône

• Origin: Rhône Valley, France
• Famous Varieties: Pont du Rhône Côtes du Rhône

Pont du Rhône wines bring the essence of the Rhône Valley to your glass. Their reds are bold yet balanced, offering notes of blackberries, herbs, and pepper. The Rhône Valley’s diverse terroir and climate contribute to the complexity of these wines. Pont du Rhône’s commitment to traditional methods makes them a favorite among wine enthusiasts.

7. Genesis Syrah Reserve

• Origin: Nashik, India
• Famous Varieties: Genesis Syrah Reserve

Genesis Syrah Reserve is India’s answer to premium red wines. This wine offers a luxurious experience with rich flavors of dark berries, chocolate, and spices. Handpicked grapes and meticulous aging in oak barrels make Genesis a standout choice for those looking for Indian luxury wines.

The Art of Fermentation

Have you ever wondered what makes red wine so flavorful? The secret lies in fermentation. Grapes are crushed, and their juices are allowed to ferment with natural or added yeast. This process converts sugar into alcohol. For premium wines, the fermentation process is carefully controlled to preserve the aroma and flavor.

Why Premium Wines Cost a Fortune

Premium wines are not just about taste—they're an experience. Here's why they’re expensive:

1. Rare Grapes: Often sourced from exclusive vineyards.
2. Limited Production: Small batches ensure better quality.
3. Aging Process: Years spent in oak barrels add depth.
4. Handcrafted Touch: Every step, from grape selection to bottling, is done with precision.

How to Enjoy Red Wine

Pairing your wine with the right food can elevate the experience. Here’s what works:

• Cabernet Sauvignon: Perfect with grilled meats or aged cheese.
• Syrah/Shiraz: Complements spicy dishes and dark chocolate.
• Malbec: Goes well with roasted lamb or hard cheeses.

Interesting Facts About Red Wine

• The oldest known bottle of wine is over 1,650 years old.
• Red wines get their color from the grape skins during fermentation.
• Some premium wines improve with age, while others are best enjoyed young.

A Toast to the Indian Wine Industry

India’s wine industry is evolving, with a growing focus on premium and luxury wines. Domestic brands like Genesis are competing with international giants, proving that India has a place in the global wine market.

Sip of Elegance!

The world of premium red wines is filled with elegance and sophistication. From global icons like Château Margaux to Indian gems like Genesis, these wines offer an unmatched experience. Whether you’re a seasoned wine enthusiast or a curious beginner, exploring these brands will be a journey worth savoring. Drink responsibly and enjoy every sip!

Tennessee is home to outstanding music and landscapes together with a great history in whisky production that can compete with the internationally known Kentucky. Kentucky bourbon is a favorite related beverage type, but the rich flavor and sharp bouquet of Tennessee whisky are garnered through years of tradition and passion.  

Tennessee whisky is well-known for its method of production and has rich deep features that are interesting to deep-pocketed spirits lovers from across the globe. Excited Indian whisky lovers won’t feel disappointed – here for your attention is the guide to the best Tennessee whisky brands that reflect the richness of the state’s legacy and production.

Also Check: Best Pisco Brandy Brands in India

Whisky Market in India 

In the Indian market, the whisky segmentation size was valued at $2,389 Million in the year 2024. Conversely, we anticipate that the market will grow at a CAGR of 7.3 percent during the last years of the forecast period 2025-2033 reaching $4,521 Million. 

High disposable income in the global population, the switch in the demand towards more superior products, the increasing urban populace, the increasing cocktail culture among people, and utilizing digital media as a platform also explains the market significantly.

Read More: 6 Best Imported Beer Brands in India 

Best Food Pairing with Tennessee Whisky 

A closer look at the compatibility of Tennessee Whisky with Indian food, especially street food, various curries and even chaat. The whisky’s profiled taste makes it blend with the coarse taste of these courses of meals. 

• Street food 

Dahi Bhalla and aloo ki tikki: The sweetness of Jack Daniel’s Tennessee Apple whisky perfectly highlighted dahi Bhalla's sharp yet creamy flavors while the whisky’s caramel and vanilla undertones neutralize the spiciness of aloo ki tikki

• Curries 

Chicken Chettinad: The flavoured and spiced spectra of Chettinad curry cocaine equally well with the velvety and tinge of Tennessee Whisky

• Chaat 

Chana chaat: That is why chana chaat which is usually prepared with spices and a little tamarind sourness of spices enhances the taste of alcohol.

Also Read: Best Premium Indian Whisky Brands

Top 5 Belgian Beer Brands in India: Worth the Hype 

Top 7 Tennessee Whisky Brands in India

1. Jack Daniels

Jack Daniel’s which began in 1866 is a world-class whiskey producer and an icon of the Tennessee whiskey industry. Its sour mash whiskey is special in the sense that all the whiskey is passed through ten feet of sugar maple charcoal distillation, then aged in hand-made barrels. Other brands do not put their whiskey for sale in the market when master distillers have not tested and approved the aroma and sweet-oaky balance of their Jack Daniel’s whiskey.

2. James Younger

James Younger is a brand of Tennessee whiskey that does not require being aged in charred oak and is refined, by flowing through maple charcoal. People have described it as having a nice, even finish, a hint of vanilla, caramel, and toasted oak nutty caramel finish. The whiskey falls afford; it has a medium body with a round character and an endearing kind of appeal. It's an ideal beverage when consumed on the rocks or infused into cocktails since it provides a distinct, yet marketable experience every time.

3. Prichard's

Prichard’s Tennessee Whiskey is the only whiskey that does not go through the Lincoln County Process. Substituting white corn from conventional yellow corn brings out a rich/kernel sweet/complex taste. This old-style Norton, at least ten years of age, is aged new char barrels and gives up dried cherry, vanilla, toffee, cinnamon, pepper spiced rye and lots of oak. A favorite drink for cocktails, this whiskey is a multiple-award winner and perfectly suitable for either sipping or mixing.

4. Davidson

While the range of offerings for Davidson Reserve is relatively limited, there is good variation: There is one Tennessee whiskey, along with several bourbons, one rye whiskey, and the innovative Four Grain whiskey made from corn, rye, wheat, and barley. Its 96-proof Tennessee whiskey is made of 70 percent corn, 25 percent rye and 5 percent malt; this goes through maple charcoal mellowing and four years of aging in charred oak. The finish combines sweet endnotes of toffee, fruit notes and the light, balanced spiciness of a classic orchard fruity Scotch whiskey.

5. Sweetens Cove

Sweetens Cove is a micro-distillery Tennessee whiskey brand owned and invested in by football legend, Peyton Manning, tennis great, Andy Roddick and sportscaster, Jim Nantz. Bottled for the Barrel’s Proof collection by Marianne Eaves, this sourced bourbon is 13 years, old and offered at cask strength (101.4 proof). Warm and rich, with considerable oak notes, it’s a strong dram one, sold in moderately small batches for 100 barrels of the whiskey, including a single barrel. Although expensive, Sweetens Cove has the potential to deliver that luxuriously crafted whiskey for a selected market, expanding on distribution and introducing a new product in April 2025.

6. Heaven’s Door

Heaven’s Door Whiskey is an exquisite lineup of whiskey distilled bringing an erstwhile musician Bob Dylan and Marc Bushala on board. The brand has three key Kurtz-crafted bourbon flavour profiles: the Tennessee Straight, which is an unfiltered bourbon aged for six years in Tennessee and made from a 70 percent corn mash; A limited-release 10-year-old bourbon introduces new notes of caramel, a roasted character and vanilla. Heaven’s Door Distillery and Center for the Arts located in Nashville will be both bottling whiskey and hosting concerts.

7. Daddy Rack

Daddy Rack is a unique Tennessee whiskey that is still embracing the historic method, known as the Lincoln County Process, as well as applying the finest grains in Tennessee. The mash bill for this expression is 80 percent corn, 10 percent rye and 10 percent malted barley and the sour mash fermentation lends it a strong but smooth character. As has been earlier mentioned, Daddy Rack’s operations remain restricted to Louisiana and the company provides a relatively small selection of products; nonetheless, it remains a characterful and highly interesting entity in the world of whiskey, which should be on everyone’s radar.

American Spirits

Tennessee whiskey represents a set of flavors that are the best where passion and tradition are the key points. Such brands include Jack Daniel’s right from the traditional brands up to the new brands such as Daddy Rack are all well stocked in the country and cover all classes of consumers. The increasing operations in India add to their international appeal.

After a stellar 8.2 percent GDP growth in 2023-24, India’s economy is expected to experience a slowdown. While agriculture, bolstered by allied activities, is projected to grow at 3.6 percent, the industry (6.3 percent) and services sector (7.3 percent) remain pivotal drivers. The second half of 2024-25 may see a resurgence fueled by festive demand, increased public capital expenditure, and industrial recovery post-monsoon.

The latest FICCI Economic Outlook Survey for 2025-26 brings a mix of optimism and caution as India’s economic engine prepares to navigate a challenging global landscape. With an annual GDP growth forecast of 6.4 percent for 2024-25, down from 7.0 percent predicted last year, the report underscores the need for strategic action to maintain momentum while addressing emerging risks.

But what’s driving this cautious optimism? And where do the challenges lie?

The Bright Spots: Consumption, Agriculture, and Infrastructure

Economists predict a significant boost in consumer spending as food inflation eases. This reprieve comes as rural consumption gains strength, backed by favorable agricultural conditions. Urban consumption, particularly for discretionary items, is also expected to rebound, aided by monetary easing by the Reserve Bank of India (RBI) and declining interest rates.

On the investment front, the government’s steadfast commitment to capital expenditure is a beacon of hope. Massive investments in infrastructure, including roads, housing, logistics, and railways, are anticipated to stimulate economic activity, with sectors like hospitality, real estate, health, and education poised for fresh capacity creation.

Storm Clouds: Geopolitical Uncertainty and Weak Global Demand

Despite the optimism, economists remain wary of significant headwinds:

1. Private Investment Stagnation: A cautious outlook may hinder large-scale capacity expansions, even as corporate balance sheets strengthen.
2. Export Woes: Merchandise exports face relentless challenges, from weak global demand to tariff wars and geopolitical tensions. While services exports offer some relief, uncertainties from US trade policies and financial volatility loom large.
3. Trump 2.0 Impact: The return of Donald Trump to the US presidency introduces new complexities. Economists foresee potential disruptions in exports, foreign capital flows, and input costs, though opportunities in pharmaceuticals and electronics manufacturing might offset these risks.

India’s Strategic Advantage: Supply Chain Shifts

As global supply chains pivot away from China, India has an unprecedented opportunity to emerge as a manufacturing hub. Targeted policies in electronics, semiconductors, and automotive components could attract significant foreign direct investment (FDI). However, the road ahead demands robust industrial clusters, infrastructure upgrades, and sector-specific incentives.

What the Budget 2025-26 Must Deliver

The forthcoming Union Budget carries the weight of expectations. Here’s what economists recommend:

1. Strengthening Agriculture and Rural Economy

• Launch an agri-yields mission in the bottom 100 districts to boost productivity.
• Invest in cold storage and supply chain efficiency to curb food wastage and inflation.
• Establish a Centre of Excellence for Climate-Smart Agriculture to future-proof the sector.

2. Revitalizing Manufacturing and MSMEs

• Introduce sector-specific incentives and rationalized tax rates.
• Enhance ease of doing business with reforms in land, labor, and financial sectors.
• Strengthen MSMEs through streamlined credit access and technology adoption.

3. Bolstering Exports

• Extend the interest equalization scheme for exporters.
• Expand marketing support allocations to boost global trade presence.

Trump’s Return: Challenge or Opportunity?

The return of Donald Trump as US President marks a pivotal moment for India. During his first term, India-US bilateral trade surged from $64.52 billion in 2016-17 to $119.7 billion in 2023-24, driven by sectors like pharmaceuticals, petroleum, and solar cells. Economists highlight:

• Opportunities in electronics and pharmaceutical manufacturing due to supply chain realignments.
• The need to reduce tariffs on select US imports while protecting domestic interests.
• The importance of diversifying export markets to mitigate geopolitical risks.

Navigating the Road Ahead

India’s path to sustained growth in 2025-26 hinges on a delicate balancing act. While public investment, supply chain shifts, and easing inflation offer a glimmer of hope, geopolitical uncertainties and domestic demand variability pose significant challenges.

With GDP growth pegged between 6.5 percent and 6.9 percent, the Indian economy has room to maneuver—but only if bold, targeted measures are adopted to unlock its full potential.

Will India seize the moment, or will external headwinds dampen its ambitions? The year ahead holds the answer.

The retail channel is rapidly evolving to revolutionary status due in large part to a crop of innovative startups. These developing companies are changing the shopping industry with advanced technology, environmentalism, and tailored services in 2025.  

This article looks into the top 10 most significant retail startups, which presents a clear view of their operations strategies as well as the ability to help redefine the future of retail business. New retailing innovators and enthusiasts find out who should be on your radar for creating the new future of shopping.

AlsoCheck: Top 15 Celebrity Own Clothing Brands in India 

Retail Market Space in India 

India’s current retail market size is approximately $950 billion and is expected to be the fourth largest by 2024. In the past ten years, the sector’s annual growth rate has remained stable at 9–10 percent according to different factors like; rising disposable income, urbanization, and internet access. The latest reports estimate that the share of organized retail in the country will increase from its current level of 18-20 percent to about 25-30 percent by 2025 based on the increasing coverage of modern trade and electronic commerce.

Read More: Top 8 Celebrity-Owned Alcohol Brands Available in India 

Brands Owned By Alia Bhatt: Making Waves Beyond the Silver Screen

Trends in Retail Startups in India

Key trends in Indian retail startups include: 

• E-commerce dominance: Especially influenced by the increasing number of internet users and the use of smartphones online shopping is increasing its demand for stable e-commerce websites and proper delivery channels. 
• Omnichannel approach: The two concepts of the web and physical stores are being blended to offer the customer a coherent omnichannel journey over the web and the rand’s applications. 
• D2C brand explosion: Direct-to-consumer brands are on the rise as they cut the wholesalers and retailers out of the supply chain, with which are creating meaningful customer experiences. 
• Tech-driven retail: There is the usage of artificial intelligence in inventory control, virtual recommendations, and customer support; Augmented Reality and Virtual Reality for the improvement of product presentation and try-on services. 
• Sustainability focus: Customers are placing a lot of pressure on producers to provide environment and welfare-friendly products as retailers move to start incorporating sustainable business practices. 
• Tier II and Tier III market penetration: The accessibility is continuing to grow rapidly in the form of internet retailing and is now extending to other tiers of geography such as small towns and cities. 

Also Read: 7 Brands Owned by Dwayne Johnson: The Rock Entrepreneurship

Top 10 Retail Startups in India 

1. Bliss Club

Blissclub which was started in 2020 by Minu Margeret is a D2C brand of activewear for Indian women. Born out of the need for comfortable, utilitarian clothing with a good fit and designed for the size and shape of the consumer, Blissclub creates technical wear. In addition to what’s been mentioned concerning its clothing line, it encourages women to maintain an active and positive message about themselves free from sexual objectification or manipulation.

2025 Plan: Blissclub is all geared up to build on this wellness scenario with an app, more stores, and community building.

2. XYXX Apparels

Set up in 2017 by Yogesh Kabra, XYXX Apparels is disrupting the men’s innerwear, loungewear and athleisure wear market in India. Designed exclusively for Indian weather it brings lightweight comfort with MicroModal fabrics which are very breathable. Filling a market niche, XYXX adopts trendy, stylish, vibrant and quality fabric and cuts without compromising on style to make fashionable wear for men that can replace their normal underwear.

2025 Plan: With strong growth realized especially in the second and third-tier cities, XYXX is planning to expand and develop the distribution channels as well as open more stores and increase both its online and offline visibility.

3. Mokobara

Mokobara was established in 2020 by Sangeet Agrawal and Navin Parwal as a brand that provides top-quality travel and lifestyle products with style, utility, and endurance. Having hardware features such as silent wheels and/or compression systems, and offering affordable luxurious mattresses, Mokobara is recognized. Derived from the phrase that translates as “carry your personality”, the brand is dedicated to improving contemporary travel.

2025 Plan: Mokobara is a direct-to-consumer luggage brand that is, at present, mainly eyeing major expansion in India where it plans to open over a hundred stores in the next three years and up its product offerings and may consider venturing internationally to achieve the ambitious target of Rs 1,000 crore in the next few years. 

4. Boldfit

Begun its journey in 2018, Boldfit is an Indian health and fitness start-up owned by Pallav Bihani which specialises in products related to fitness and nutrition including fitness gear, supplements and fitness wear alone. The motivation for creating affordable and easily customizable equipment to address individual struggles was behind Bihani. As a licensed manufacturing partner, Boldfit also offers premium products, which positions it as an Amazon Smbhav emerging brand of the year 2021.

2025 Plan: Boldfit garnered operating Rs 73 crore in FY24 and will surpass Rs 500 crore in FY26.

5. Miraggio

Miraggio, founded by Mohit Jain, fashionable women's accessories and handbag brand for empowering Professional ladies. Its catalogue features stylish clothing that can go from minimalistic to glam chic, and it is made of premium faux leather. Miraggio is trying to create a customer experience and its position is in the middle between the high and low price segment.

2025 Plan: The brand has grown an average of over 140 percent year on year and for the next fiscal year that is 2024-25 minimum of three times for the company. This growth will be driven by increased focus on category innovation, new channel development, more invested marketing and improved team creation – these will be the four main directions of the company’s activity.

6. JewelBox

Jewelbox Ghaziabad-based company Nipun Kochar and Vidita Jain are presenting reasonable lab-cultured diamond jewelry. Labelled as a conflict-free and earth-friendly design, Jewelbox also comes with an exclusive stock purchase arrangement that gives back 80 percent to the owners as well as certifications from other parties. The company’s purpose is to democratize luxury watches and jewelry while supporting a brighter future.

2025 Plan: The lab-grown diamond jewellery brand Jewelbox intends to open about 25 new stores by 2025 increasing its offline store from the existing eight stores. The target of generating Rs 150 crore in revenues is expected to be attained by the end of FY 2025-26. Jewelbox reported a new record for monthly revenues and mentioned recently yet another round of funding to accelerate the company’s further growth.

7. Beco

Beco was launched in 2019 by Aditya Ruia, Anuj Ruia, and Akshay Varma, Beeco is a Mumbai-based start-up selling sustainable personal care, home and kitchen products. Caring for the environment, Beco employs materials derived from bamboo and coconut; recyclable packages; and the recently introduced Cocozyme Technology.

2025 Plan: Beco is ready to keep the pace of regulation growth and intensify the promotion of environmentally friendly approaches to people’s everyday lives.

8. The Quirky Naari

A 2012 start-up in Mathura by Malvika Saxena offers hand-painted shoe and clothing designs for women, The Quirky Naari. The reputation for bold and artistic imagery allows the brand to put customers in the driver’s seat and be creative. Using only eco-friendly materials and having the capacity to personalise every outfit, they design striking, individual and empowering outfits.

2025 Plan: The Quirky Naari brand is planning to have an exclusive product line that needs to be amplified, the brand’s product range should be widened beyond customization, intense marketing of their distinctive design language should be adopted, and the selling application should be installed on more platforms similar to Nykaa.

9. Sanfe

Sanfe is an Indian venture that deals with Feminine Hygiene, skincare products, and hair removal products, it was co-founded by Archit Agarwal and Harry Sehrawat. They offer products such as sanitary reusable pads, and intimate and personal hygiene products. Sanfe is particularly dedicated to women, encouraging them to be comfortable when using the products; all the products are safe for women’s skin and free of any harm to the environment; the manufacturing process uses only organic components.

10. Solethreads

Solethreads is a three-year-old company founded in 2019 by Gaurav Chopra, Sumant Kakaria, Aprajit Kathuria and Vikram Iyer that carries footwear for men and women that is both comfortable and fashionable. Being a company that designs and sells fashionable and unique footwear, the company adopts the use of innovative technologies that include the use of recycled PVC straps for straps and pedals among others, sole threads have been recognized and awarded for innovation and overall retail merchandising locally and even online shops as well as in the leading outlets.

2025 Plan: The casual footwear brand Solethreads wants to target Rs 250 crore in net sales for FY 2025. The firm aims to further develop the design innovation lab and R&D centre, diversify its offerings and add new business lines to footwear, improve offline sales performance and digitization, and advance sustainable efforts to drive down the carbon footprint via smarter processes.

Retail Revolution

The entire retail startup environment in India is set to revolutionize rapidly with young companies bringing sustainability, disruptive technologies, and customer-centric solutions to the fore. All these emerging brands are expected to change the shopping experience and have long and significant effects on different industries and markets.

When it comes to traveling, lightweight and versatile accessories are a must-have. Minimalist jewelry offers a perfect balance of elegance and practicality. If you're someone who loves to travel in style, this curated list of lightweight jewelry brands is for you. These brands blend simplicity with sophistication, ensuring you look effortlessly chic on the go. Here's a detailed guide to seven incredible minimalist jewelry pieces that are perfect for travelers.

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1. Dishis Jewels: Timeless Elegance in a Pendant

Dishis Jewels’ Collins Diamond Pendant is the epitome of understated luxury. This pendant, featuring a brilliant diamond centerpiece, is crafted with sleek, contemporary detailing. It effortlessly blends classic charm with modern appeal, making it ideal for daily wear and travel. Whether you're pairing it with casual attire or formal wear, the Collins Diamond Pendant elevates any outfit with its subtle sophistication.

• Price: Rs 32,299

Why It's Perfect for Travelers:

• Lightweight and easy to pack.
• Adds a touch of glamour without being flashy.
• Durable craftsmanship ensures it withstands daily wear.

2. Blinglane: Delicate and Versatile Bracelet

Blinglane’s Dahlia Elite Sterling Silver Bracelet is an excellent choice for minimalist travelers. This thin sterling silver bracelet has a delicate design that makes it versatile enough to wear alone or stack with other pieces. Its understated beauty ensures that it complements a variety of outfits, from casual daywear to evening ensembles.

• Price: Rs 1,449

Why Travelers Love It:

• Compact and easy to carry.
• Versatile enough for any occasion.
• Low-maintenance and durable material.

3. Giva: Classic Silver Ring for Everyday Glam

Giva’s Zircon Stoned Simple Silver Ring is a brilliant example of how simplicity can be striking. The zircon stone set in sterling silver creates a timeless piece that suits every outfit. Lightweight and comfortable, this ring is perfect for daily wear or as a travel companion.

• Price: Rs 1,299

What Makes It Special for Travelers:

• Small, easy-to-pack design.
• A versatile piece that suits any style.
• Elegant yet subtle enough for everyday wear.

4. Dhora India: Modern Minimalism in a Bracelet

Dhora India’s Square Bangle Bracelet is a testament to modern, minimalist design. This bracelet’s sleek lines and geometric square shape bring contemporary style to any look. Perfect for those who appreciate clean and elegant designs, this bangle is a must-have for travelers.

• Price: Rs 200

Why It’s Great for Travel:

• Lightweight and compact design.
• Matches both casual and formal outfits.
• A statement piece that doesn't overpower your look.

5. The Jewel Box: Minimalist Earrings for All-Day Comfort

The Jewel Box offers gold-plated oval-shaped half-hoop earrings that redefine simplicity. Lightweight and elegantly crafted, these earrings are designed for all-day comfort. They provide a seamless blend of style and functionality, making them ideal for those who love minimalist accessories.

• Price: Rs 450

Why Travelers Adore It:

• Easy to wear for long hours.
• Perfect for dressing up or down.
• Compact and durable for travel.

6. Palmonas: A Solitaire Necklace with Subtle Refinement

Palmonas’ Round Solitaire Necklace exudes timeless beauty. This lightweight necklace features a shimmering solitaire pendant on a delicate chain, offering subtle sophistication. Its adaptable design makes it a go-to accessory for any occasion, from casual outings to formal dinners.

• Price: Rs 2,644

Reasons to Choose It for Travel:

• Simple yet elegant design.
• Lightweight and easy to carry.
• Matches any outfit effortlessly.

7. Rosy Wine: Elegant Ring for Everyday Use

Rosy Wine’s Grace Ring is a minimalist masterpiece that oozes elegance. Its smooth, polished band complements a variety of styles, making it a versatile addition to your jewelry collection. The Grace Ring is a perfect example of how minimalist accessories can transform any outfit.

• Price: Rs 1,299

What Makes It Ideal for Travelers:

• Subtle yet stylish design.
• Comfortable for all-day wear.
• Durable and easy to maintain.

Why Choose Minimalist Jewelry for Travel?

Minimalist jewelry has become a popular choice for travelers due to its lightweight nature and versatile designs. Here’s why it’s the perfect companion:

1. Compact and Easy to Carry: Lightweight jewelry takes up minimal space in your luggage.
2. Versatile Designs: These pieces can be paired with multiple outfits, reducing the need for extra accessories.
3. Durable Materials: High-quality craftsmanship ensures the jewelry can withstand the rigors of travel.
4. Timeless Appeal: Minimalist designs never go out of style, making them a long-term investment.

Tips for Traveling with Jewelry

• Use a Travel Jewelry Organizer: Keep your pieces organized and tangle-free.
• Opt for Lightweight Pieces: Reduce the weight of your luggage by choosing lightweight designs.
• Pack Multi-Purpose Jewelry: Select items that can be styled with both casual and formal outfits.
• Avoid Expensive Pieces: For worry-free travel, leave high-value items at home and opt for affordable, elegant alternatives.

Choose Your Elegance!

Whether you’re a frequent flyer or planning a once-in-a-lifetime trip, minimalist jewelry is an essential addition to your travel wardrobe. These seven brands offer elegant and lightweight options that cater to both style and practicality. From Dishis Jewels' luxurious pendant to Rosy Wine's sleek Grace Ring, there’s something for everyone. Invest in these timeless accessories to travel in style and make every outfit memorable. So, pack your bags, grab your favorite minimalist jewelry, and get ready to explore the world with confidence and elegance.

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Did you know that rum has a historical connection with pirates? Sailors, including pirates, were known to drink rum as a way to stay warm and cope with the hardships of long sea voyages. The connection between pirates and rum is so strong that it has become a part of popular culture today. Dark rum has become a favorite spirit for many in India, with its rich, bold taste and unique smoothness. Whether you're a connoisseur or just getting started, the world of premium dark rum offers a lot to explore. In this article, we’ll dive into the 7 best premium dark rum brands in India, highlighting why they deserve a spot in your liquor collection.

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What Makes Dark Rum ‘Premium’?

Before we get into the brands, let’s understand what makes dark rum special. Dark rum gets its deep color and rich flavors from the aging process. Typically aged in oak barrels, the rum absorbs flavors from the wood, making it smoother and more complex. The longer it ages, the richer the taste. In India, premium dark rum is often considered a symbol of sophistication, enjoyed on its own or in cocktails.

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List of the 7 Best Premium Dark Brands in India

Let’s explore the world of pirates with these best dark rum brands in India.

1. Old Monk: India’s Iconic Dark Rum

Old Monk is the most famous dark rum in India. It has a loyal following and is considered a legend in the rum world. With a history dating back to 1954, Old Monk has earned a reputation for being smooth and rich in flavor. Its secret? A unique blend of Indian molasses and a secret recipe that includes hints of vanilla, caramel, and spice.

The dark rum has a mild sweetness that makes it perfect for sipping or mixing in cocktails. Whether you're hosting a party or relaxing after a long day, Old Monk never disappoints. Its smooth texture and distinctive taste make it a true icon in the Indian rum market.

2. Amrut Old Port: A Testament to Craftsmanship

Amrut is known for its commitment to quality and innovation, and Amrut Old Port is no exception. This premium rum is aged in oak barrels to bring out rich flavors of molasses, vanilla, and dark chocolate. It’s a perfect balance of sweetness and spice, with a smooth finish that makes it easy to enjoy.

What sets Amrut apart is its focus on craftsmanship. The brand uses a traditional process to create its rum, combining the best of old-world techniques with modern technology. If you’re looking for a premium dark rum with a distinct taste, Amrut Old Port should be on your radar.

3. McDowell’s No. 1 Celebration Dark Rum: Crafted for the Connoisseur