Foodies love to place their orders in cinemas. While maximum orders at Kolkata were placed between 7 pm and 8 pm, Bangalore and Chennai reported peak transactions between 8 pm and 9 pm. Mumbai, however, placed maximum orders between 10 pm and 11 pm.
Celebrating India’s two of its greatest passions – movies and food, INOX Leisure Ltd (INOX) released its first ever ‘Cinema Food Report – The food choices of 70 million Indian cinema-goers at INOX in 2022’.
As INOX offers its consumers, a vast array of thoughtfully curated food choices, the Report brings out some extremely interesting insights and trends drawn from the F&B choices of cinephiles who visited INOX in 2022.
Drawing fascinating insights and facts from the food transactions that happened across all the 167 cinemas located in 74 cities in the year 2022, the Report is a true depiction of interesting food consumption trends, habits, and behavioral patterns of the real India, from a year which has been a turnaround year for the cinema exhibition industry.
“I am delighted to present the first edition of Cinema Food Report 2022 – The food choices of 70mn Indian cinema-goers at INOX in 2022. When India eats at the cinema, it is a moment to behold, a moment which is a confluence of two passions, movies and eating out. The cinema food report brings forth, some useful comprehensions that will help us to serve our guests better. These interesting observations, also depict the depth and breadth of our menu choices, and the level of effort put in by our Teams across India, to delight our patrons. With constant innovations, re-engineering of offerings, and a strong intent to serve and delight, we have been taking our food story to newer heights, and this Report is just the right testimony to that,” said Alok Tandon, CEO, INOX Leisure Ltd.
F&B services have always remained an integral part of INOX’s service offerings since its inception in the year 2002. Over the years, owing to a strong intent to offer delicious and wholesome menu choices, INOX has evolved from a ‘multiplex chain’ to a ‘multiplex & F&B chain’. INOX has strongly positioned itself as a restaurant brand, with F&B service concepts like Insignia and Café Unwind, offering a range of gourmet choices from Indian, Tandoori, Continental, Oriental, Italian, Vegan, and other global cuisines.
As a part of its F&B growth strategy, INOX even allows its non-movie-watching guests to walk in at any of its cinemas and enjoy a meal in the lively lobby spaces. Besides making its food available on online food ordering platforms – Swiggy and Zomato, INOX has also become the only multiplex company to be listed on the table reservation platform – Eazydiner. With an aim to increase engagement and awareness about the gourmet offerings, INOX is also organizing special culinary workshops and experiential events with Chef Vicky Ratnani across the country, besides undertaking outdoor catering opportunities.