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The party season is here, and it's time to raise your glasses to the growing world of Indian-made alcohol. These brands are redefining the drinking experience with unique flavors, quality ingredients, and a touch of Indian spirit. Here are eight new made-in-India alcohol brands you need to try this season.

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Why Made-in-India Alcohol is Perfect for the Party Season

Indian alcohol brands are no longer limited to budget options. They now offer premium-quality spirits that rival international brands. These brands celebrate Indian heritage, use locally sourced ingredients, and often support sustainable practices. By choosing these homegrown options, you not only elevate your party experience but also support local businesses.

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List of Made in India Alcohol Brands in India

India has seen a remarkable rise in homegrown alcohol brands, offering premium quality and unique flavors. From traditional spirits to innovative blends, these brands cater to diverse tastes while showcasing the country's rich heritage. Here’s a list of notable made-in-India alcohol brands that are redefining the market.

1. Daku Rum: A Rebel in a Bottle

Inspired by the tales of legendary outlaws, Daku Rum brings a bold, fearless vibe to your drink. Its rustic packaging, featuring a bandit-themed design, makes it an eye-catcher at parties. The rum is aged to perfection, giving it a complex profile that evolves with every sip. Its smoky undertones are perfect for creating signature cocktails. This rum has quickly gained popularity among younger drinkers for its unique branding and full-bodied flavor. Whether it’s a cozy gathering or a roaring party, Daku Rum sets the tone for fun. Pair it with grilled meats or spicy bar snacks for the perfect match.

• ABV: 42.8%
• Made with Indian sugarcane molasses, giving it a rich and deep flavor.
• Notes of caramel, vanilla, and a hint of spice make it ideal for sipping neat or mixing in cocktails.

2. Six Brothers Mahua: A Tribute to Tradition

This brand is named after six siblings who wanted to revive the legacy of mahua, an ancient Indian tribal drink made from mahua flowers. The fermentation process ensures the drink retains its authentic essence while offering a smooth finish.  It’s one of the few Indian spirits with a lower ABV, making it a great choice for light drinkers. The floral aroma is enchanting, creating a unique sensory experience. Its creators aimed to promote indigenous Indian heritage while ensuring premium quality. The brand has received accolades for its efforts to bring tribal culture into mainstream beverages. Serve chilled with light appetizers like cheese or sushi.

• ABV: 35-40%
• Unique floral and fruity notes derived from fermented mahua flowers.
• Locally sourced ingredients from Indian forests support sustainability and tribal communities.

3. FILTR: Pure Elegance in Every Sip

FILTR stands for purity, as the brand focuses on creating high-quality, triple-filtered spirits. The name "FILTR" reflects its commitment to clarity in taste and purity in production. FILTR Vodka is perfect for those who enjoy a mild, neutral profile, while their gin is infused with subtle botanicals for a refreshing kick. It’s a favorite among cocktail enthusiasts for its versatility and premium quality. Try their vodka in a classic martini or their gin in a refreshing tonic. 

• Known for its smooth and clean taste.
• Offers a range of spirits, including vodka and gin, made with advanced filtration technology.

4. Monarch: The King of Luxury Spirits

Monarch is designed for those who love premium experiences. Each sip delivers a balance of rich flavors and smooth texture. Its creators wanted to give India a top-tier alcohol brand that rivals global competitors. The whiskey boasts a unique blend of Indian and Scotch malts, giving it a distinctive character. Monarch's whiskey variant uses oak barrels for aging, adding a smooth, smokey touch. Monarch’s attention to detail extends to its limited-edition releases, which are highly sought after. Perfect for sipping neat or on the rocks with a rich dessert like chocolate mousse.

• ABV: 42.3%
• Distilled with a blend of Indian and international botanicals.
• Luxurious packaging with gold accents makes it a perfect gifting option.

5. Maya Pistol: Adding a Fiery Kick

Inspired by bold personalities, Maya Pistol is crafted to bring excitement to your drink. Its creators wanted a drink that breaks the monotony of traditional liquors. The brand name reflects its strong and daring character, just like a loaded pistol. The spirit’s fiery flavor is balanced with a hint of sweetness, making it versatile for cocktails. Maya Pistol is becoming a favorite in the mixology scene for its distinctive taste. Its bold identity resonates with those who like to live life on the edge.

• ABV: 48%
• Spicy notes of cinnamon and cloves give it a unique punch.
• Crafted for adventurous drinkers who love experimenting with flavors.

6. Amrut Bella: A Sweet Symphony

From the makers of the globally acclaimed Amrut Distilleries, Bella is their latest creation focused on capturing the essence of Indian fruits. Bella is Amrut's first fruit-forward spirit, aimed at younger, modern consumers. The drink’s light body and sweet aroma make it perfect for beginners and seasoned drinkers alike. Bella’s tropical flavor profile makes it ideal for summer parties or brunches. The brand has introduced a refreshing change in the Indian spirits market with its focus on fruit-infused liquors. Bella also pairs well with a variety of desserts, enhancing the dining experience.

• ABV: 46%
• Infused with the sweetness of tropical fruits like mango and lychee.
• A refreshing twist compared to the traditional strong spirits.

7. Mikiamo Limoncello: The Mixer Revolution

Mixiamo limoncello was born out of the need for ready-to-drink (RTD) cocktails that save time without compromising on taste. Mixiamo's quirky packaging includes fun cocktail recipes and serving ideas. The brand uses premium spirits and real fruit extracts, ensuring quality in every can. Mixiamo also introduces seasonal flavors, keeping things exciting for its fans. Its portability makes it perfect for outdoor parties, picnics, and quick gatherings. It’s a brand that defines convenience without compromise. Serve chilled directly from the can or pour over ice with fruit garnishes.

• Offers a variety of pre-mixed drinks like mojitos, margaritas, and sangrias.
• Perfect for house parties where convenience is key.

8. Huli: The Spirit of Adventure

Huli, named after the Kannada word for "tiger," embodies the wild and adventurous spirit of India. Huli is committed to wildlife conservation, with part of its proceeds going to tiger reserves in India. The infusion of Indian spices gives it a warm and comforting taste, perfect for cooler seasons. Its creators are passionate about blending great taste with a meaningful cause. The brand’s vibrant packaging reflects the energy and strength of its namesake, the tiger. Neat or with a splash of soda, paired with hearty Indian curries.

• Distilled with Indian spices like cardamom and pepper for a warm, earthy flavor.
• The tiger emblem represents strength and courage.

Sip, Party, and Celebrate

This party season, give these eight Indian brands a try. From the bold flavors of Daku Rum to the sweet touch of Amrut Bella, there’s something for everyone. These brands are not just about drinking—they’re about celebrating India's growing prowess in the world of spirits. So, which one will you be toasting with first? Let us know your party picks! 

Want to have smoothly paved shiny and healthy tresses? Hair serums could well be your best-kept beauty secret. All of these portable remedies help with all sorts of things from tamed fly-aways and dryness to lack-luster strands for gorgeous shiny hair. So, when they feed and fortify from the roots they reveal your best tresses. 

In this guide, we look at the top hair serum brands available in the Indian market to make the right choice for the right hair type. Prepare to change the way you treat your hair and be ready to get enchanted by your hair!

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What is a Hair Serum?

Hair serum is a concentrated formula product that is used to combat dryness, tangling, and roughness of your hair type. Hair serum is a lightweight, liquid-based styling product that can help with a variety of hair concerns: 

• Frizz control: Hair serums should be able to reduce friction along the hair shaft as well as guard against humidity. 
• Heat protection: In particular, some hair serums can form a armor around the hair, this is to defend the hair from being broken and abrasions to leave behind only broken ends. 
• Shine: Thus hair serums allow you to add natural shine to your hair. 
• Detangling: Hair serums can some extent help to fight tangling and knotting meaning that styling becomes less of a challenge. 
• Hair growth: Hair serums have the potential to stimulate new hair growth. 

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Hair Serum Market Globally

The global hair serum market size amounted to $1,320.5 Million in the year 2024. In the future, it is predicted that the market will be $2401.6 Million in 2033, at a growth rate of 6.9 percent between 2025 and 2033. Asia-Pacific has the largest market share of over 38.1 percent in the market in 2024. These reasons comprise the fact that consumers are increasingly common in hair loss and hair fall, growing consciousness about the usefulness of hair serums, new product development, and shifting customer preferences that drive the market toward growth in the Asia Pacific.

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Tips to Apply Hair Serum?

• When to apply?

The serum should be put on shampooed and wet hair. 

• How much to use?

It is suggested to rub a nickel-sized amount into the skin until it disappears. Excess products may end up leaving your hair looking like it’s oily. 

• How to apply?

Rub your palms to make it warm and then run the serum all through your hair from tips to roots. You can also apply the serum fingertips and gently scrub in circular motions on the scalp. 

• How to distribute?

Section out your hair and then take a wide-toothed comb and/or your hands and spread the serum throughout your hair. This assists in removing tangles, and this also assists in stopping the build-up of loads of products within your hair. 

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Best Hair Serum Brands in India 

Nowadays there are several hair serums, but how to understand which one is perfect for us? This is a compiled list of hair serums that have been chosen with utmost care making your hair look stunning!

1. Streax

Streax provides hair color, styling and care solutions which help your hair ready to be flaunted. The key product in this range is the Streax Hair Serum which is a lotion-based hair serum carrying the benefits of walnut oil and vitamin E. Controls frizz, gives shiny hair and at the same time, still feels dry and not oily. It gets well absorbed without any stickiness and is best used for that glamorous shiny and slippery finish. The only type of hair that may require more intensive treatment is very dry or damaged hair type. When it comes to hair coloration that is as fiery as your passion, Streax will give you well-nourished hair.

Benefits: 

• Silky looking hair
• Lasts all-day
• Instant smoothness

Key Ingredients:

• Walnut oil
• Vitamin E

2. Minimalist

Minimalist Hair Serum is one of the best brands when it comes to providing increased hair growth, bond repair, SPF protection, scalp protection and anti-dandruff. Minimalist Hair Growth Serum provides a better option for not just a single hair type but multiple hair types. Its hair growth serum is formulated for men and women in the form of a serum compliant with the latest scientific research findings, which contains 5 tested complex active substances, namely Capixyl, Redensyl, Procapil, Anagain, and Baicapil; with an elevated concentration of 18 percent.

Other Hair Serum: 

• Maleic Bond Repair Complex 
• Frizz Control Complex SPF 30 
• CPH Complex + Oligopeptide 0.8 percent Anti-Dandruff Serum
• Vitamin B6 + Carnitine 3 percent Scalp Serum

Key Ingredients:

• Vitamin B6 
• Niacinamide and Zinc
• Salicylic Acid
•  Maleic Acid
• Argan Oil, Squalane, and Coconut Oil 
• Beta Carotene

3. Loreal

L’Oréal Paris hair serums are light, can be used for any hair type and give you sleek and shiny hair without making hair heavy. Whether to fix the damages or to preserve the final 3 cm of the hair strands, there are multiple Loreal serums for the hair out in the market. So, allow for some space for the new Loreal Paris hair serums, and prepare your parched hair to soak in all the natural oils and other nurturing elements. You can find an appropriate serum for hair that will help to materialize your dream. Discover the benefits of the Loreal Paris hair serum range and prepare yourself to get silky shine, incredible softness, and the highest protection.

Different Hair Serum: 

• Total Repair 5
• Extraordinary oil serum

Key Ingredients: 

• Lotus
• Chamomile
• Flax
• Tiare
• Rose
• Sunflower
• Protein + Ceramide 4

4. Matrix

MATRIX Opti Care Professional Anti-Frizz Hair Serum might just be the product that you would want to avail. This serum comes highly recommended as it is lightweight and absorbs quickly to minimize frizz and protect from split ends giving stunning shiny hair. It takes only three steps to use Oribe hair product; the recommended dosage is 2-3 drops, rubbed between palms before massaging on damp hair lengths before styling for a professional look. This go-to, non-p.W. paraben-free, serum is enriched with organic shea butter and provides split ends with 5 times protection, smooths and de-frizz, and detangles effortlessly.

Benefits: 

• Exceptionally light and non-greasy formula
• Frayed tips and split ends with regular use
• Locks and maintains the smoothness of your hair

Key Ingredients: 

• Vitamins A and E
• Essential fatty acids
• Shea butter 

5. Tresemme

Tresemme has great popularity in India while providing good solutions for diverse hair issues. As inexpensive and versatile for most hair types, its serums claim improvement in the appearance of hair: frizz reduction, shine boost, and smoother texture. Starting from the dry and damaged hair treatment, Tresemme offers options such as the Keratin Smooth serum which many users noteworthy for its capacity to rinse the hair from the fizz. Its hair serums provide frizz control, deep hydration, and overall hair care whatever type of hair you expect from Tresemme.

Different Hair Serums: 

• Keratin Smooth Serum
• Gloss Ultimate Hair Serum
• Pro Pure Damage Recovery Hair Serum
• Moisture Boost Hair Serum with Hyaluronic Acid

Key Ingredients: 

• Camellia Oleifera Seed Oil
• Cocnut Oil
• Sunflower Oil
• Macademia Oil
• Vitamin E

6. Bare Anatomy

Bare Anatomy hair serum is known for its wipe-clean formula free from almost all toxicities with a provision of all-natural hair growth. The lightweight, non-greasy formulation for a natural feel and is meant for regular use, it is a hit with honest reviewers for its effectiveness in problems related to hair fall. Using no parabens or sulfates, this serum taps the latest consumer trend in India of reaching for safer hair care products with few if any chemical additives. For those seeking a milder yet just as effective formula for hair improvement alongside fortifying the scalp. 

Different Hair Serum: 

• Advanced Hair Growth Serum
• Ultra Smoothing Serum
• Damage Repair Serum

Key Ingredients: 

• Rice water
• Anagain
• Rosemary
• Redensyl
• Omega 3,6 and 9

Wrapping Up

Hair serums can be used as an essential product for hair care because they also help to beautify hair by reducing frizzy and damaged hair, promoting healthier hair and shine. Selecting the correct serum by hair type and active components can significantly improve hair care and make hair silky, shiny and protected.

Each year, Pantone announces its Color of the Year, shaping global trends in design, fashion, and beauty. For 2025, Pantone has unveiled Mocha Mousse, a warm, earthy tone that embodies comfort, stability, and understated elegance. This versatile shade mirrors the calming depth of freshly brewed coffee and the natural richness of cocoa. Already, Mocha Mousse is inspiring innovation across industries, from fashion collections featuring cozy, tonal layering to interiors that exude modern sophistication and serenity.

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What is Pantone, and Why Does It Define Color Trends?

Pantone is a global authority on color. They study cultural, social, and design trends to select a Color of the Year. This color often reflects what the world needs most—whether it’s optimism, calmness, or energy. Designers, artists, and brands use Pantone colors to stay relevant and trendy.

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Why is Pantone’s 2025 Color Making Headlines?

Pantone’s 2025 Color of the Year is Mocha Mousse. This shade is versatile and works across industries like fashion, beauty, and interiors. The color speaks to modern aesthetics while maintaining timeless appeal. Its popularity stems from its emotional connection, as it resonates with people looking for both style and meaning in their choices.

Top Brands Embracing Pantone’s 2025 Color

Let’s explore how some of India’s favorite brands are incorporating this stunning shade into their collections.

1. Westside: Affordable Fashion Meets Global Trends

For this upcoming year, Westside is turning heads with their Mocha Mousse-inspired collection. The warm, earthy tone elevates their kurtas, maxi dresses, and tops, adding a cozy yet elegant feel. The color pairs beautifully with Indian sensibilities, making it perfect for both casual and festive wear. Their scarves and handbags in Mocha Mousse bring sophistication to everyday outfits. With this collection, Westside ensures style without breaking the bank, staying true to its reputation as a fashion-forward yet affordable brand.

• Fashion: Expect chic kurtas, maxi dresses, and stylish tops in this trending shade.
• Accessories: Matching scarves and handbags to complete your look.
• Why It Stands Out: Westside blends contemporary designs with Indian sensibilities, making it a go-to for stylish yet practical outfits.

2. Fizzy Goblet: Footwear that Pops

Fizzy Goblet’s Mocha Mousse collection takes their iconic footwear to the next level. They’ve embraced Pantone’s color with their limited-edition collection. This rich and versatile shade lends a sophisticated edge to their quirky juttis and sliders. The embroidery and sequins in Mocha Mousse add understated glamour, making them ideal for everything from weddings to casual brunches. The earthy tone complements vibrant and pastel outfits alike. Fizzy Goblet proves that traditional craftsmanship and trendy colors can create magic, ensuring every step you take is a fashionable one. 

• Designs: Look for juttis and sliders in the signature shade, featuring hand embroidery and sequins.
• Why It’s Trendy: Fizzy Goblet’s shoes are perfect for weddings, festivals, or casual outings. The brand combines heritage craft with a playful vibe.
• Pro Tip: Pair these juttis with pastel outfits for a trendy yet balanced look.

3. Summer Somewhere: Vacation-Ready Wardrobe

Summer Somewhere’s breezy collection shines with Mocha Mousse this year. This warm, natural tone is perfect for flowy dresses, co-ords, and tops that evoke easy, vacation-ready vibes. Sustainable fabrics like organic cotton and Tencel make these pieces both stylish and eco-conscious. Mocha Mousse’s versatility pairs effortlessly with beachwear or casual outings, making it a must-have shade. Whether on a tropical escape or a café date, Summer Somewhere ensures you radiate effortless style with a touch of earthiness.

• Key Pieces: Flowy dresses, cropped tops, and comfy co-ords in the trending shade.
• Why It’s Unique: The brand uses sustainable fabrics like organic cotton and Tencel, making it a hit with eco-conscious shoppers.
• Perfect for: A beach getaway or brunch with friends.

4. Skinvest: Skincare That’s as Stylish as It is Effective

Even skincare brands are riding the Pantone wave! Skinvest’s Mocha Mousse packaging is a treat for skincare enthusiasts. Skinvest's Smoothie In-Shower Body Conditioner is leading the way in this trend, a product that combines hydration with care for body acne. It’s not just about looks; the sleek design embodies the brand’s commitment to modern, clean beauty. Mocha Mousse appeals to Instagram-loving Gen Z shoppers, making your skincare routine aesthetically pleasing and functional. With this packaging, Skinvest proves that skincare can be as stylish as it is effective.

• Products: Their popular Smoothie In-Shower Body Conditioner now comes in this vibrant packaging.
• Why It’s Special: The brand focuses on clean beauty, ensuring that your skin gets the best care.
• Extra Appeal: The colorful packaging is Instagram-worthy, making it a hit among Gen Z and millennials.

5. Shanti Banaras: Tradition with a Modern Twist

Shanti Banaras has infused the timeless elegance of Mocha Mousse into its luxurious saree collection. This earthy tone beautifully highlights the intricate zari work, offering a fresh twist on classic Banarasi weaves. Perfect for weddings or festive occasions, these sarees combine traditional craftsmanship with contemporary aesthetics. Mocha Mousse’s warmth and sophistication make these pieces truly standout. Shanti Banaras ensures their sarees remain timeless while embracing the modern charm of Pantone’s 2025 Color of the Year.

• What to Expect: Stunning sarees with intricate zari work, blending traditional craftsmanship with modern aesthetics.
• Why It Stands Out: The bold yet elegant shade adds a fresh twist to the timeless Banarasi weave.
• Pro Tip: Style these sarees with minimal jewelry to let the color shine.

6. Anavila: The Queen of Linen

Anavila’s linen sarees in Mocha Mousse redefine understated elegance. The soft, breathable fabric in this warm hue is perfect for office wear, casual outings, or destination weddings. Mocha Mousse brings a grounded, calming aesthetic to her minimal designs, creating sarees that are versatile and timeless. Known for her dedication to sustainable luxury, Anavila’s collection in Pantone’s 2025 Color of the Year is a must-have for those who appreciate subtle sophistication.

• Highlights: Think soft, breathable sarees in subtle shades, perfect for day-to-night wear.
• Why It’s Popular: Anavila’s designs are a favorite among those who love understated luxury.
• Best For: Office parties, casual outings, or even destination weddings.

7. KH House of Khaddar: Empowering Khadi with Style

KH House of Khaddar’s Mocha Mousse collection celebrates the versatility of khadi with a bold, modern twist. The earthy shade enhances their edgy designs, including asymmetrical jackets, jumpsuits, and coats. The warmth of Mocha Mousse adds depth to the fabric’s texture, making the pieces perfect for power dressing or casual outings. This collection highlights the brand’s mission to elevate Indian craftsmanship while staying fashion-forward. Mocha Mousse brings sophistication and a contemporary edge to khadi like never before.

• Collections: The brand has incorporated Pantone’s Color of the Year into their modern, edgy outfits like asymmetrical jackets and jumpsuits.
• Why It’s Unique: The brand supports Indian artisans and promotes sustainable fashion.
• Best Feature: Their fusion of heritage and contemporary styles.

How Are Brands Applying Pantone’s Color to Their Products?

Brands are showcasing this shade in everything from fashion lines to packaging.

• Fashion: Dresses, sarees, and footwear are seeing this color dominate runways.
• Home Décor: Cushion covers, rugs, and wall paints inspired by this color are trending.
• Tech: Even gadgets like phone cases and laptops are adopting this trendy hue.

Interesting Facts About Pantone Colors

1. Pantone started the Color of the Year tradition in 2000.
2. Their colors are chosen after studying global trends in art, fashion, and culture.
3. Previous Colors of the Year like Living Coral and Ultra Violet have become iconic in design history.

The Power of Pantone

Pantone’s Color of the Year isn’t just about aesthetics—it’s about capturing the mood of the times. Whether you’re shopping for clothes, redecorating your home, or simply looking for inspiration, this year’s color offers endless possibilities. Ready to embrace Pantone’s Color of the Year? Let these brands inspire your next purchase.

When the year is coming to an end, we see Christmas spirit and everybody feels happy and energetic. Being one of the brightest and most popular worldwide holidays, Christmas inspires people to re-decorate their homes in extreme style and even opulence. The festivity of Christmas in India is all mixed up with tradition as well as modern elegance, which promotes ostentatious Christmas decoration. It means that Christmas 2024 decorations such as the fairy lights, handmade Christmas decorations or warming themes are all about creating Christmas an affectionate event. We have a list of the best Christmas decoration ideas perfect for making your space beautiful this festive season!

Read More: How to Open a Home Décor Retail Business in 2024: A Step-by-Step Guide

Christmas Home Decor Trends 2024

• Eco-Friendly Decor

Select natural garlands, recycled decorations and items made of reused materials for celebrating Christmas in an eco-friendly way. A few examples - dried citrus slices, cinnamon sticks, and greenery to adorn doors and tables, repurpose jars, tins, or old fabrics into holiday-themed decorations around your home.

• Maximalist Christmas Trees

Coordinate the ribbons in terms of texture and width, either vertically or spirally around the tree. Buy generic balls, but get large statement ornaments or at least paint them by hand and apply various textures like faux fur, velvet or glitter to the tree.

• Monochromatic Hues 

Monochromatic setups mean icy blue, emerald green, gold, and anything that says spartan aesthetics for Christmas 2024. In this color, find accessories such as ornaments, the table’s decorations and light to complement the chosen hue as stylish.

• Vintage Themes  

The tinsel trees, vintage Santa figurines, and bubble lights are back on the list of retro decorations. Have ceramic trees that have been bought before and reused, antique nutcrackers that have been retrieved as well as put up warm lighting and gold shiny ornaments on the tree.

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Best Home Decor Brands: Celebrate with Christmas Vibe

1.  IKIRU

Ikiru is an online curated home decor and furniture store. It narrowed down to furniture products as stylish and high quality available on its web store. They are a theme-based home décor store, which has more than 9 plus themes. Its purpose is to enhance the daily lives of all people with selected decor. Not only the newest and most special styles of home decorating; each furniture is meticulously made and decorated with many different trends that will fit your home. They have every style, color and price to suit your needs and wants our departments include furniture, lighting and decor, kitchen, soft furnishings, bath and laundry, and children’s home decor. 

Best Christmas Items:

• Lamps
• Table decors
• Cushions
• Buntings
• Tree fence 
• Table running

2. Trinity Christmas

Trinity Christmas was established in the year 2008 as the concept then was to have formal Christmas stores in India. It started as a physical outlet in Bangalore and set up a store in Chennai with the hope of introducing high-end products into India. Today it is among the most popular Indian Internet stores, where one can buy Christmas decorations and artificial trees. Trinity Christmas offers a variety of products along with customer-friendly services, accompanied by home delivery services all across India to provide a unique shopping experience to all.

Best Christmas Items: 

• Christmas Tree
• Decoration
• Wreath & Garland
• Nativity Set
• Lights
• Lanterns
• Candles
• Mugs

3. Pottery Barn

Pottery Barn is a home furnishing retail company involved in selling furniture, lighting, textiles, and accessories for adults, kids and baby. Some of the brand equity of the brand are quality design, safety and sustainability. While Pottery Barn has an India market presence the store is affiliated with India through a franchising deal with Reliance Brands Limited (RBL). The brand has several product categories, including furniture, lighting, decorative accessories, textiles, and functional decor. 

Best Christmas Items: 

• Embroidery napkins 
• Table Runners
• Wine Collars
• Sherpa Throw
• Embroidered Lumbar Pillow
• Ornament
• Wreath & Garland
• Taper Holders
• Garlands

4. The Decor Circle 

Decor Circle of 3 Golden Circles provides its customers with affordable luxury home decor accessories and home products. As a home and office decor shop, they stock beautiful crystal sculptures, vases, wall decor, beautiful furniture and many other items to complement homes and gardens among others. It sources classic and modern artifacts, and its designs range from luxury furniture to places in homes, cafes, hotels and offices. Updating its assortment regularly, has numerous successful cooperations with the leaders of furniture industry and world-famous brands, providing its customers with the unique opportunity to observe new trends in the field of home decoration every time they visit their shop.

Best Christmas Items: 

• Table decor
• Trays and Bowls
• Decanters and wine glasses 
• Christmas theme Crocery 
• Candle stands
• Cutlery
• Sculptors

5. The Purple Pony 

The Purple Pony is an online store specifically in home decor and lifestyle products where they work with artisans to bring customers a collection of special, handcrafted home decor accessories or products that they mostly source from Indian artisans, mostly locally made and hence better quality, where customers can come in and find lifestyle products for their homes. They offer home accessories including furniture, planters, lighting, servingware, decorative accessories and lots more. They tend to prefer products crafted by artisans with lots of focus on handmade and exclusive goods.

Best Christmas Items: 

• Tealights
• Tree Topper
• Christmas foil
• Dryflower Decorations 
• Ornaments 
• Christmas Ribbons 
• Bauble 
• Christmas theme candles 

6. The Knot Company

The Knot Company is an international technology-based organization with the primary function of offering a service for those couples who need tools for wedding organization, including searching local vendors, creating unique websites for the wedding, organizing guest lists, setting up registries, as well as getting ideas and inspiration for the orientations of their wedding; in other words, it is a universal service for the wedding organization. The brand has come up with a Christmas collection for gifting as well as home decor items. 

Best Christmas Items: 

• Wreath
• Christmas Hampers - corporate gifts, wishing, wine, eatery and bathing hampers. 

Sparkle your Home this Christmas

With Christmas 2024 drawing nearer, there is no better time to bring your house some Christmas spirit and inspiration. Everything from stately decoration pieces to warm fabrics, and interesting accessories that give your home area the much-needed distinct look is attainable. Because there are many of them, it will be possible to make a house comfortable and beautiful for a holiday while at the same time achieving a sense of individuality. Let this season make your home to be a lovely palace that can host beautiful memorable moments.

As modern lifestyles reshape our eating habits, frozen snacks have emerged as the unsung heroes of the Indian culinary landscape. Once considered a Western convenience, frozen snacks are now finding their way into Indian households, driven by a mix of taste, technology, and trust. What fuels this surge in popularity?

The Frozen Snack Boom

India’s Frozen Snack Report 2024, launched by Godrej Yummiez at the India Food and Beverages Awards in Goa, sheds light on this transformation. Based on a survey of 2,004 respondents conducted by YouGov, the findings underscore the evolving preferences of Indian consumers. The five pillars of Safety, Technology, Taste, Ease, and Mood Uplifter—captured in the STTEM 2.0 framework—reveal why frozen snacks are increasingly becoming a staple.

“As the frozen snacks category continues to grow in India, the STTEM 2.0 report plays a crucial role in deepening our understanding of consumer preferences and perceptions. By gaining insights into what customers are feeling, thinking, and how aware they are of our products, we can continuously improve our offerings,” said Abhay Parnerkar, CEO of Godrej Foods Ltd.

Breaking Myths

The perception of safety has undergone a significant shift. According to the report:

• 57 percent of Indians now believe frozen snacks are safe for consumption.
• 67 percent trust frozen snacks from reputed brands.
• Contrary to myths, 54 percent agree that frozen snacks are preservative-free.

Healthcare professionals echoed these sentiments, with 50 percent highlighting that it’s a misconception frozen snacks contain preservatives.

“Frozen snacks are not just a shortcut anymore—they are a delicious way to keep up with our fast-paced lives while still savoring every bite,” shared Chef Amrita Raichand.

The Game Changer

Technological innovations, like the Individually Quick Frozen (IQF) method, have revolutionized the frozen food industry. IQF ensures that food is rapidly frozen to preserve taste, texture, and nutritional value without preservatives. Despite its importance, only 51 percent of Indians are aware of IQF technology.

“72 percent prefer frozen snacks that can be microwaved over deep-fried alternatives,” showcasing a shift towards healthier cooking methods. Health professionals have also acknowledged IQF as a safe and efficient technology, making frozen snacks a viable choice.

Winning Hearts and Palates

Taste remains the cornerstone of snacking:

• 51 percent find frozen snacks very tasty and delicious.
• 44 percent believe they offer restaurant-like taste at home.
• Authentic Indian flavors like Amritsari and Lucknowi are preferred by 74 percent of Indians, while 64 percent are open to experimenting with international flavors like Teriyaki and Peri Peri.

“The ability to replicate restaurant-quality taste at home is a game-changer for Indian households,” said Parnerkar, highlighting the evolving expectations of consumers.

A Solution for Busy Lives

Convenience is a key driver behind the frozen snack revolution:

• 69 percent believe frozen snacks reduce dependency on housekeepers.
• 71 percent agree that men are increasingly cooking, thanks to the ease of preparing frozen snacks.
• 83 percent appreciate their availability, making them a reliable option for small hunger pangs or impromptu gatherings.

Moreover, 34 percent find them economical compared to rising food prices, reinforcing their appeal during inflationary times.

“Frozen snacks are the perfect ally for busy households,” commented Raichand. “They’re quick to prepare, versatile, and offer an easy way to cater to different tastes and occasions.”

Beyond Satiating Hunger

Snacks have transcended their role as fillers to become mood lifters. According to the report:

• 67 percent of Indians consume frozen snacks based on their mood.
• 41 percent believe that frozen snacks add joy to celebrations at home.

“In India, snacking isn’t just about eating—it’s about connecting. Frozen snacks serve as a savior for those who love cooking but lack time,” said Chef Raichand.

A Snacking Symphony

Frozen snacks shine during festive seasons and special occasions:

• 71 percent of Indians consume frozen snacks during festivals.
• 51 percent enjoy them while binge-watching, and 49 percent during live sports events.
• Weekends and celebrations account for 46 percent and 44 percent of consumption, respectively.

These insights reveal that frozen snacks are no longer limited to quick fixes but are integral to celebrations and leisure activities.

A Pan-India Phenomenon

The report highlights intriguing regional trends:

• Cities like Amritsar (60 percent) and Bangalore (55 percent) lead in early evening snacking.
• Chennai residents (40 percent) are the most frequent snackers, consuming snacks 2–5 times daily.
• Northern cities prefer heavy snacks, while the South leans towards fillers and appetizers.

“Regional preferences highlight the diversity of Indian tastes, showing how frozen snacks can cater to varied culinary expectations,” remarked Parnerkar.

The Road Ahead

As the frozen snack market grows, consumers have provided valuable feedback:

1. Healthier ingredients: 62 percent want options with ragi and other millets.
2. Education on preservatives: 50 percent seek clarity on preservative-free claims.
3. Affordable pricing: 46 percent believe frozen snacks should be priced reasonably.
4. Smaller pack sizes: 31 percent desire sachet-style packaging.

A New Era for Indian Snacking

India’s frozen snack market is on an upward trajectory, driven by trust, technology, and a deep understanding of consumer needs.

“Consumers are evolving, and so are their preferences. Palates are changing, and consciousness about health and safety is on the rise,” summarized Abhay Parnerkar.

With innovation and consumer-centric strategies, frozen snacks are not just redefining snacking habits but are also creating a lasting legacy in India’s culinary narrative.

“Frozen snacks symbolize the perfect blend of convenience, taste, and safety. They’re no longer an occasional indulgence but a regular feature in Indian households,” concluded Chef Raichand.

When you think of hair color or care in India, there’s a high chance you’re picturing one of Hygienic Research Institute Pvt. Ltd.’s (HRIPL) iconic brands. From the beloved Streax that’s been coloring lives for decades to Vasmol, synonymous with traditional hair care, and the salon-exclusive Streax Professional, HRIPL has built an empire rooted in innovation and trust.

But how does a legacy company with over 60 years of history remain relevant in an ever-changing landscape? The answer lies in a mix of relentless innovation, strategic expansion, and a commitment to serving consumers across generations. From creating coconut-based formulations to capturing the Gen Z audience with cutting-edge technology, HRIPL is leading a transformation in India’s beauty and personal care industry.

In an exclusive chat, Dheeraj Arora, Managing Director and CEO of HRIPL, revealed the secrets behind the company’s enduring success and how it plans to tackle the future of retail, salons, and beyond.

A Legacy of Trust: Building a Haircare Empire

HRIPL's journey began with the introduction of Vasmol, which revolutionized hair coloring for Indian consumers. Today, the brand remains a market leader in categories like powder and shampoo hair color. For the modern, trend-conscious audience, Streax has carved a niche with vibrant shades and easy-to-use formats. Meanwhile, Streax Professional dominates salons with premium offerings tailored for stylists and haircare experts.

But HRIPL isn’t just riding on past glory. “We’re continuously evolving and striving for stronger portfolios,” shares Arora. “Innovation is at the heart of everything we do. We focus on building our total addressable market by identifying and acting on opportunities within and beyond our core categories.”

From Tier I Cities to the Heart of South India

HRIPL’s products are as diverse as its consumer base. Whether it’s the bustling metropolitan salons in Mumbai or the coconut-loving consumers in South India, the company has a strategy for every demographic.

Arora explains, “We directly cover 400,000 retail stores across the country and service 40,000 salons. Geographically, we’re strong in the east, north, and west, but we’re making significant strides in the south.”

This regional approach is reflected in their product innovations. For example, the upcoming coconut-based Vasmol variant is specifically designed to resonate with South Indian consumers while maintaining its appeal to the brand’s traditional audience.

When it comes to haircare, HRIPL is not afraid to push boundaries. From introducing India’s first gel-based hair color with hyaluronic acid to launching ammonia-free ranges for salons, the company is setting benchmarks.

“We’re strengthening our presence in hair texture and care while diving deeper into sub-segments like hair styling,” says Arora. One standout innovation is Streax Shine Serum Shampoo, which was recently trending as a top seller on Amazon.

The brand is also bringing sustainability into its product lines with revamped packaging and eco-friendly formulations. Their latest innovation—a tube-format hair color—is the first of its kind in India and reflects their commitment to blending convenience with style.

Gen Z: The New Haircare Power Players

The rise of Gen Z has posed unique challenges and opportunities for legacy brands like HRIPL. This tech-savvy, trend-conscious generation demands innovation and authenticity in equal measure.

Arora elaborates, “We’ve done extensive work to understand the Streax brand and how we can leverage its equity to appeal to younger audiences. Whether it’s through new product formats, bold packaging, or collaborations with salons, we’re actively engaging this demographic.”

For instance, HRIPL’s salon-exclusive ranges like Streax Professional HuMagic offer cutting-edge ammonia-free formulations that resonate with eco-conscious consumers. Meanwhile, the retail offerings target Gen Z’s demand for convenience with products like shampoo hair color and quick-drying serums.

E-Commerce and Kiranas: A Balanced Approach

In an era dominated by quick commerce and e-retail, HRIPL has found a way to blend digital convenience with traditional roots. While platforms like Amazon have become crucial for their retail segment, local kiranas remain an integral part of the business.

“Our kiranas have digitized in ways that rival formal quick commerce models,” Arora notes. “From WhatsApp catalogs to QR code payments, they’ve embraced technology to stay competitive.”

This hybrid approach ensures HRIPL reaches consumers in both metropolitan cities and smaller towns, creating a seamless shopping experience across tiers.

One of HRIPL’s defining traits is its ability to balance affordability with uncompromising quality. By offering products across various price points, the company caters to a wide spectrum of consumers.

“For us, consumer trust comes first,” says Arora. “Whether it’s a low-cost offering like Vasmol or a premium product like our gel-based hair color, every product is designed to deliver exceptional value without compromising on quality.”

This philosophy has enabled HRIPL to build a loyal consumer base, ensuring its brands remain household names across generations.

The Road Ahead

HRIPL’s innovation pipeline is buzzing with activity. Arora reveals that almost every month, the company will launch new products under Streax and Vasmol. From advanced formulations to category extensions, the focus is on expanding their footprint while staying true to their core values.

“For example, next month we’re introducing a new variant of Vasmol after 60 years. It’s a coconut-based formulation designed to engage a broader audience,” he shares.

By the end of the year, consumers can expect a flurry of launches, including new offerings targeted at specific regions like South India and revamped ranges that cater to modern needs.

As HRIPL marches into the future, it’s clear the company isn’t just surviving—it’s thriving. By blending legacy with innovation, catering to a diverse audience, and staying ahead of trends, HRIPL continues to set the gold standard for haircare in India.

In a world where trends fade as quickly as they emerge, HRIPL’s enduring legacy is a testament to the power of staying true to your roots while embracing the winds of change.

Winter is here, and with it comes the challenge of keeping your skin healthy, hydrated, and glowing. Dry air and chilly winds can wreak havoc on your skin, but with the right products, you can confidently embrace the season. This article dives into the best winter skincare brands in India, highlighting their standout products, unique features, and why they deserve a spot in your skincare routine.

Check more: 10 Best Skincare Brands in India for Glowing Skin

Discover the 7 Best Korean Beauty Brands Transforming Indian Skincare

Why Winter Skincare Matters

Winter dries out your skin, leading to flakiness, dullness, and irritation. Hydration is key to keeping your skin barrier intact and glowing. With these brands, you can beat the winter blues and enjoy radiant, healthy skin all season long.

Read more: Top 7 Vegan Lipstick Brands in India: Discover Eco-Friendly Beauty

Top 10 Premium Handbag Brands in India

List of the Best Winter Skincare Brands in India

Find the best brands that give glow and hydration to your skin every winter morning.

1. COSRX: Science-Backed Korean Skincare

COSRX is a leading Korean skincare brand known for its research-driven formulas. It focuses on creating simple, effective products for specific skin concerns. COSRX uses lightweight textures that work well for sensitive and acne-prone skin. The brand is famous for using unique ingredients like snail mucin, which deeply hydrates, and BHA, which unclogs pores. Their products are dermatologist-tested, making them safe and reliable. With minimalist packaging and affordable prices, COSRX caters to all skin types. It’s a global favorite for those looking for high-performing yet gentle skincare solutions.

Why It Stands Out:

• Infused with snail mucin for deep hydration.
• Gentle exfoliants like BHA to clear clogged pores.
• Perfect for sensitive and acne-prone skin.

Must-Try Winter Product:

• Advanced Snail 92 All-in-One Cream: This moisturizer locks in moisture and promotes skin repair, ideal for harsh winters.

2. Nat Habit: Fresh, Ayurvedic Skincare

Nat Habit is a homegrown brand inspired by age-old Indian beauty rituals. It uses fresh, natural ingredients like milk, honey, and turmeric in its products. All items are made in small batches to maintain their purity and effectiveness. Nat Habit’s formulations are rooted in Ayurveda, offering deep nourishment and repair. The brand avoids preservatives, ensuring clean and chemical-free skincare. With a focus on sustainability, its eco-friendly packaging appeals to conscious consumers. Nat Habit is perfect for those who want holistic skincare that blends tradition with modern needs.

What Makes It Special:

• Made with natural ingredients like milk, honey, and turmeric.
• Freshly crafted, ensuring no preservatives.
• Ayurvedic recipes that nourish the skin deeply.

Winter Favorite:

• Fresh Malai Cold Cream: A luxurious cream that moisturizes and soothes dry, flaky skin during winter.

3. Aquaphor Healing Ointment: Winter Skin Savior

Aquaphor is a trusted global skincare brand loved for its healing properties. Its products are designed to repair and protect dry, cracked skin. The Healing Ointment is a versatile solution for chapped lips, cracked heels, and rough patches. Free from fragrances and preservatives, it’s safe for all skin types. Aquaphors create a protective barrier on the skin, locking in moisture for hours. Dermatologists often recommend it for sensitive and damaged skin. The brand stands out for its effectiveness, making it a winter essential for many.

Unique Features:

• Multi-purpose ointment for cracked heels, chapped lips, and dry patches.
• Free from fragrances and preservatives.
• Locks in moisture for hours, creating a protective barrier.

Top Pick for Winter:

• Aquaphor Healing Ointment: Perfect for sealing hydration and preventing moisture loss.

4. Bio-Oil Dry Skin Gel: Lightweight Hydration

Bio-Oil is a skincare brand known for its innovative, oil-based products. The Dry Skin Gel is a breakthrough in hydration, offering a non-greasy solution for dry skin. Its gel formula absorbs quickly, delivering long-lasting moisture. Enriched with natural oils and humectants, it soothes rough and flaky skin. The product is suitable for all skin types and is especially effective in cold weather. Bio-Oil is recognized worldwide for its commitment to skin health. It is ideal for people looking for a lightweight, deeply nourishing winter moisturizer.

Why It’s Loved:

• The gel-based formula absorbs quickly without feeling greasy.
• Enriched with natural oils and humectants for lasting hydration.
• Great for extremely dry skin in cold weather.

Winter Essential:

• Bio-Oil Dry Skin Gel: A must-have for locking in hydration all day.

5. Indulgeo Essentials: Luxurious Natural Skincare

Indulgeo Essentials is a premium Indian skincare brand focused on natural beauty. Its products are made with botanical extracts and organic ingredients. The brand prioritizes hydration, nourishment, and anti-ageing benefits. Free from harmful chemicals, its skincare line is safe for sensitive skin. Indulgeo’s luxurious formulas provide a spalike experience at home. Its packaging and ingredients reflect a high-end approach to skincare. With a commitment to quality, the brand is a favorite among those who love pure and effective beauty products.

Standout Features:

• Formulated with high-quality botanical extracts.
• Focus on hydration, nourishment, and anti-aging.
• Free from harmful chemicals and synthetic fragrances.

Best Winter Pick:

• Aqua Gold Gel: Infused with colloidal gold and hyaluronic acid for radiant, hydrated skin.

6. Moha: Ayurvedic Bliss

Moha is an Ayurvedic skincare brand that blends traditional herbal recipes with modern needs. Its products are made using ingredients like aloe vera, almond oil, and papaya. Moha focuses on creating natural, toxin-free formulations for all skin types. The brand is budget-friendly, making it accessible to a wide audience. Known for its gentle and effective range, it’s suitable for daily skincare routines. Moha products are dermatologically tested and crafted to suit Indian skin. With its holistic approach, it ensures healthy, nourished skin throughout the year.

What Sets It Apart:

• Infused with herbal ingredients like aloe vera, almond oil, and papaya.
• Focuses on natural, toxin-free formulations.
• Affordable yet effective.

Winter Must-Have:

• Ultimate Pamper Kit: Includes Ayurvedic face washes, creams, and oils for a holistic skincare routine.

7. Skinvest: Innovative Indian Skincare

Skinvest is a new-age skincare brand offering advanced solutions for Indian skin. It uses dermatologically tested formulations with active ingredients like niacinamide and ceramides. The products are vegan, cruelty-free, and designed for all weather conditions. Skinvest focuses on creating lightweight, non-greasy formulas that absorb easily. It caters to modern skincare needs, providing effective results without harsh chemicals. Skinvest stands out for its innovative approach, offering tailored solutions for hydration, repair, and radiation.  It’s ideal for those seeking premium skincare with a focus on sustainability.

Why It’s Unique:

• Uses advanced formulations with actives like niacinamide and ceramides.
• Dermatologically tested for Indian weather conditions.
• Vegan and cruelty-free.

Winter Hero Product:

• Lather Spray Shine AR Box: A complete skincare set for a radiant and hydrated look during winters.

8. Skin Deli: Where Science meet results 

Skin Deli is a clean beauty brand offering products that are a mix of Ayurveda and science. It uses nourishing ingredients like saffron, gotu kola, copper peptides, and niacinamide. The products are free from artificial fragrances, parabens, and harsh chemicals. Known for its gentle and effective formulas, Skin Deli is perfect for all skin types. Its beautifully packaged products make great gifts. The brand emphasizes simplicity and purity, delivering visible results. With a focus on hydration and repair, Skin Deli is ideal for tackling winter dryness.

What Makes It Special:

• Ingredients like saffron, gotu kola, copper peptides and niacinamide.
• Free from harsh chemicals and artificial fragrances.
• Beautifully packaged, making it a perfect gift option.

Top Winter Product:

• Glow Gift Box: A curated set featuring hydrating mists, moisturizers, and lip balms to combat winter dryness.

9. Dr. Su (De. su): Science Meets Nature

Dr. Su blends modern skincare science with clinically proven ingredients. The brand’s products use advanced technology, including peptides and exosomes, for deep hydration and repair. Lightweight formulas ensure quick absorption and are suitable for all skin types. Dr. Su focuses on creating powerful, dermatologist-approved products that are gentle yet effective. The brand emphasizes anti-ageing, hydration, and skin repair. With its innovative approach, Dr. Su caters to those looking to use skincare products that deliver real & lasting results.

Why It Stands Out:

• Cutting-edge Liposomal Deep Delivery System for 10x deeper penetration for longer-lasting hydration
• The world's first formula combining exosome, hyaluronic, and copper peptides for intense hydration and firm, plump, and dewy skin.
• Lightweight, fast-absorbing, and non-sticky in nature, suitable for all skin types

Winter Essential:

• XO Plump Party Serum: Hydrates and firms the skin, making it look youthful and plump.

Final Overview

India’s winter skincare market is full of treasures, from luxurious Korean imports like COSRX to innovative Indian brands like Skinvest. Whether you prefer Ayurvedic remedies or science-backed solutions, there’s something for everyone. Choose products that suit your skin type, and don’t forget to stay consistent with your routine. Invest in the right products today and let your skin shine through the winter!

In today’s competitive retail environment, malls have to be more than merely a house for shopping. In an integrated online shopping world, consumers are expecting much more than products for mere sales; they expect entertaining and experiential experiences that connect to their needs and feelings. Customers can therefore be captured and retained by using numerous strategies in omnichannel retailing with successful marketing techniques that will improve consumer engagement.

Seamless Shopping Experience

A seamless shopping experience elevates customer satisfaction, fostering loyalty and encouraging repeat business. It streamlines the purchase journey, reducing friction and potentially increasing conversion rates. This approach differentiates a brand in a crowded market, enhancing its reputation and attracting new customers through positive word-of-mouth. 

A seamless experience also enables efficient data collection, providing insights into customer preferences and behavior, which can be leveraged to personalize interactions, refine marketing strategies, and develop targeted promotions. It leads to operational efficiency, as integrated systems and processes reduce errors and save time. In an era where customer expectations are high, offering a seamless experience is not just an advantage but a necessity for businesses aiming to thrive in a competitive landscape.

Malls are enhancing the shopping experience by offering a range of interactive and digital features at stores. These include self-checkout kiosks at Azort, a lipstick bar at Enrich, a perfume finder at Tira, and various omnichannel retail options, among other innovative offerings.

Engaging Events

Shopping malls can evolve to make entertainment experiences that go beyond purely retail platforms. This can be through live events, fun, interactive events, workshops, and demonstrations that get customers participating.

For instance, a photography exhibition offers a captivating platform for showcasing the work of talented photographers. Attendees can explore a diverse range of styles and themes, from breathtaking landscapes to powerful portraits that tell compelling stories. The exhibition invites viewers to engage with each piece, fostering appreciation for the art of photography and the narratives behind the images. This immersive experience not only highlights artistic talent but also encourages meaningful discussions among visitors, creating a vibrant atmosphere of creativity and inspiration.

Also a book show which offers a unique concept of filling as many books in the mall as accommodated in the box or enjoying a movie under the stars at Sunset Cinema on weekends at the Mall.

Pop up Stores

Organizing Pop up markets is another unique and immersive experience that also supports small businesses and gives them a platform to showcase and sell their products. These markets offers a diverse array of goods, from crafts to collectibles, allowing shoppers to discover unique items while also contributing to a sustainable or a  worthy cause.

Seasonal events and theme-based activities can even enhance customer participation. Artisan markets, exhibitions, fashion shows, or cultural festivals can be hosted by malls that engage the customers with entertainment and social interaction. Such events could evolve into a festival-like atmosphere, attracting crowds and encouraging people to engage in shopping as a community activity.

Social Media Engagement

Social media plays a crucial role in connecting malls with their customers. By maintaining an active and engaging online presence, malls can effectively reach their target audience through interactive posts and influencer marketing.

Additionally, creating photo opportunities within the mall helps attract younger generations while also appealing to families who are drawn to the various experiential offerings.

Moreover, it has been observed that kids and teenagers are particularly attracted to the gaming and experiential aspects of the mall, making these features key crowd-pullers.

Service Excellence

Customer service is still one of the backbones of the retail experience. Malls can invest in training their staff to provide excellent service; knowledgeable, friendly, and responsive employees are the types who can make a huge difference in the overall shopping experience, thus making customers feel valued and appreciated.

Smart Service

Technology integration into customer service can improve engagement even further. Using mobile applications or kiosks to inquire about store and self location would really maximize assistance and make shopping much easier for customers. Customer desk support in the malls would be a big help also for immediate concerns of the customers. This can be very helpful in increasing satisfaction and loyalty among its clients.

Interactive store formats can be a great way to enhance mall engagement. Retailers will create experiences that really make customers try products, witness demonstrations or workshops, etc. For example, a beauty store could offer makeup tutorials, whereas a tech shop could allow them to test new gadgets.

Pop-up shops are another way to instill excitement and urgency. They can offer unique products, local artists, or trending brands. With these temporary retail offerings, customers will be more eager to go to the malls and check out new products that they did not consider before. They could be changed every so often to keep the shopping experiences fresh and exciting.

Community Hub

Malls may function as community centers through the hosting of events that make the people around them interact with one another. For instance, malls can host farmers' markets and craft fairs where local talent is renowned and people get to know one another. Such events usually boost the status of a mall as a community center and attract diverse crowds.

Community engagement may also be increased through fundraising events organized at the local organizations or charities. Customers are more likely to attach and come back to a place that supports local causes.

Social spaces

In addition to shopping, customers love places to sit and socialize. Lounges, sitting areas, and public spaces to hang out can be provided in malls so that shoppers can unwind, visit a friend, or take a meal. Ample seat allowance motivates shoppers to stay longer, thus making them more likely to buy again. Healthy intake of various different types of eateries can also enrich the experience. Food courts and themed restaurants showing a wide range of cuisines or food festivals can attract people who love food and make them hang out longer.

Also, the mall organizes community lead events like Saturday's workout sessions, Dog Shows, etc to engage more people.

Engaging Experience

Incentives like discounts or give-aways for shoppers attending the event can drive engagement and celebrate shopping, thereby creating much more memorable experiences. To establish experiential shopping, malls should consider customer engagement through loyalty solutions through rewards program, personalized shopping, improved in-mall experience, As consumers are now looking forward to meaningful connections, malls that are responsive to these expectations enhance engagement, loyalty, and ensure they stay vibrant destinations for shoppers through engaging and lively events.

Authored By

• Guarav Balani, DGM - Marketing, Infiniti Mall

The Evolving Indian Beverage Market

The Indian beverage market has undergone significant transformation over the past few years. Changing consumer preferences, evolving lifestyles, and a growing emphasis on convenience, wellness, and indulgence have all played a role in reshaping the landscape. Today’s consumers are looking for more than just a drink—they are seeking an experience that brings together enjoyment, wellness, and a sense of community. Working in the alcobev space, we’ve seen firsthand how this demand is driving rapid growth in the Ready-to-Drink (RTD) segment as well. Consumers today prefer products that align with their values and focus on delivering quality, wellness, and mindfulness. This evolving trend is shaping the RTD category, making it synonymous with convenience and innovation.

Understanding the Modern Consumer

Today's consumers are no longer just looking for a beverage to quench their thirst; they are seeking a product that complements their lifestyle. This shift in mindset has driven the success of RTDs, which cater to consumers prioritizing convenience without sacrificing quality. RTDs, with their premium flavors and ready-to-serve nature, fit seamlessly into the fast-paced lives of modern consumers. A recent report indicates that RTD cocktails are predominantly consumed by men (79 percent), with the majority (87 percent) falling within the 26-40 age bracket. These drinks are ideal for social gatherings, house parties, and casual daytime consumption, with alcohol content typically ranging from 5-8 percent. The RTD segment is an ideal solution for those looking for both indulgence and convenience, offering a wide variety of exciting flavor experiences that appeal to consumers’ evolving palates.

The rise of the new-age consumer goes hand-in-hand with the increasing demand for innovation in beverages. These consumers—who are highly lifestyle-oriented—want more than just a drink. They crave unique flavor experiences, products that cater to their wellness goals, and, importantly, convenience. RTDs as a category have quickly responded to this demand, offering a balanced combination of exciting flavors and easy consumption in a single package.

Adapting to the New Age Beverage Consumer

Winning over today’s new-age consumer starts with understanding their constantly evolving needs. To remain relevant in this competitive landscape, brands must not only adapt but also stay ahead of emerging trends. This means offering products that align with the values and preferences of the modern consumer—whether it’s the shifting lifestyles, the growing focus on wellness, or a demand for convenience without compromising on quality. By staying attuned to these shifts, brands can better meet the needs of this dynamic audience, building loyalty and resonating with their aspirations. Adapting to this new wave of consumer behavior requires a deep understanding of the below key factors:

• Premiumization and Product Innovation: As the modern beverage consumer’s tastes continue to evolve, there’s been an increasing shift towards premiumization. With rising disposable incomes and a growing desire for exclusive experiences, consumers are seeking out higher-quality, luxury drinks that deliver more than just a satisfying taste. The demand for premium RTDs, craft beverages, and luxury spirits is on the rise. Brands that successfully tap into this trend are those that offer innovative products that reflect the aspirations of their audience. Premiumization is not only about offering superior products but also about creating an experience that resonates with consumers. This shift is about connecting with the modern consumer on a deeper level—offering products that feel exclusive, high-end, and aligned with their values. For many consumers, it’s not just about what’s in the bottle—it’s about how the drink makes them feel and the experience it provides.

• Embracing health-conscious trends: Another significant change in the Indian beverage market is the rise of health-conscious consumers. Millennials and Gen Z, in particular, are becoming increasingly mindful of their health and wellness goals. As a result, they are opting for functional beverages that align with their desire to maintain balance and moderation in their lives. For brands that are focused on catering to today’s mindful consumer, expanding their product portfolios to include healthier, low-alcohol and functional beverage options is essential.

• Building a Lifestyle—Experience: New-age consumers are increasingly drawn to brands that provide more than just products; they want experiences. Whether through music, art, community events, or shared experiences, today’s consumers seek brands that align with their lifestyles and values. They are looking for connections with like-minded individuals and communities that share their aspirations and passions. Brands that focus on creating lifestyle-oriented experiences can build deeper connections with their audience. These brands go beyond offering a product—they create experiences that foster a sense of belonging and celebration. In the beverage space, this could mean curating exclusive events, collaborating with music labels, or creating branded merchandise that resonates with the target audience. The emphasis here is on celebrating life, fostering community, and offering consumers more than just a transactional relationship with a brand.

For brands that understand this shift, creating lifestyle-focused experiences is an essential part of staying relevant. By offering consumers a chance to be part of something bigger—whether it’s an event, a cause, or a shared passion—brands can foster loyalty and build meaningful relationships with their audience. This approach is an opportunity to connect with consumers on a personal level, reinforcing the idea that a beverage is more than just a drink—it’s a part of a lifestyle.

Conclusion: Adapting to the Changing Beverage and Consumer Landscape

The Indian beverage market is undergoing a fundamental shift, and brands must act swiftly to stay ahead. As demand for healthier, low-alcohol, and functional beverages increases, the need for innovation in the alcobev sector has never been more critical. The future lies in creating products that align with the modern consumer’s values—whether it’s a commitment to wellness, a desire for premium experiences, or a preference for mindful drinking.

This shift is not a trend but a lasting change in consumer behavior. In an industry marked by constant evolution, brands that remain agile, understand emerging trends, and foster deeper connections with their audience will be poised for sustained success and will lead the way forward. The future belongs to those who understand that true growth lies in delivering more than just a product—but a meaningful experience that resonates with the modern consumer’s lifestyle and values.

Authored By

Ajay Shetty, Founder and CEO, Salud Beverages

Lip glosses have returned to the world of beauty in all their shimmery glory, and rightfully reclaim their place in the beauty bag. As the name suggests, lip glosses are ideal for soft, plump-up, shiny lips. For simple natural tints or out-of-this-world glamorous look, one lip gloss is all you need to take your look notches higher.

Here is a list of the best lip gloss brands available across India to give you the perfect lip gloss experience for every type of skin and taste ranging from lightweight to highly moisturizing formulas. Well, if you are willing to go for that shiny look and maintain the moisture of your lips let’s find out what you should include in your beauty kit.

Also Read: Top Female Celebrity Beauty Brands Like Kay Beauty Owned by Katrina Kaif

The Lip Care Market in India

The lip care products market is growing at a remarkable pace in India, justifying the increasing concern for personality development. The market had a market revenue of $111.2 million in 2021 and it is likely to reach $172.9 million, by 2028 with a strong CAGR of 6.5 percent between 2022- 2028. 

Out of all the distribution channels available, hypermarkets and supermarkets held maximum revenues in the year 2021 due to the large buyer base. However, the online segment reports the highest growth rate as consumers request convenience as provided through online shopping and the adoption of e-commerce continues to grow in the country.

Read More: Top 7 Perfume Brands Like Chanel in India: Discover the Smell of Luxury

How to Apply a Lip Gloss Properly?

• Line your lips: For the lip liner, you should select something that will blend with your lip’s color or the color of your lip gloss to avoid bleeding. 
• Exfoliate your lips: When lips have uneven texture and dry skin, use a lip scrub to eliminate dead skin and depot on the lips. 
• Use a creamy or satin lipstick: Put on a creamy or satin lipstick on your lips to act as the base for the gloss. 
• Add a clear lip gloss: You can add a clear lip gloss on top and this will alter the texture of the lip gloss without affecting color. 
• Add a tinted lip gloss: It is possible to apply a clear or, preferably, tinted lip balm or gloss on top to alter the lip product’s texture and color. 

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Top 7 Lip Gloss Brands in India

1. Nykaa Cosmetics

Nykaa Cosmetics is one of the chief beauty retailers from India and their branded lip gloss are also equally attractive. Launched as part of its extensive range of lip products, Nykaa lip glosses come in various colours in both a glossy and metallic texture. Their Nykaa Lip Gloss range goes on easily and lasts long giving the shiny look to your lips. 

Key Features of Nykaa Lip Gloss:

• Hydrating
• Sheer Tint
• Non-sticky
• Vitamin E
• Hydraulic acid
• Shea butter extract

2. Sugar Cosmetics

Sugar Cosmetics has been a revolution in the beauty market of India. Their best lip gloss line provides the best shine for lips as well as has a moist feel to it. Sugar’s lip glosses are long-wearing and give a high shine but non-tacky finish. The formula boosts shea butter making it good to be used on the lips to avoid them being dry.

Key Features of Sugar Cosmetics Lip Gloss: 

• Lightweight
• Buildable colour 
• Safe for teens
• Alcohol-free, gentle on the skin

3. Maybelline

Maybelline is a well-known international cosmetics brand that has majestically entered the Indian market with quality make-up products. For its best lip gloss line it has all forms of glossiness, right from the sheer lip glosses to the actual lip tints. Maybelline lip glosses are slim and nongreasy, which gives a naturalized and volumized effect to lips. The color combination that they offer is appropriate for casual wear and formal occasions.

Key Features of Maybelline Lip Gloss:

• High shine for hydrated
• Modern shades
• Glossy shine
• Fuller look

4. Renee Cosmetics

Renee Cosmetics is proud to present organic lip gloss without any hazardous chemicals that can be replaced by natural ingredients such as Jojoba oil, and vitamin E. Their lip gloss is a less invasive product and feels more like a balm being very moisturizing without excessive stickiness. Renee Cosmetics is a beauty product manufacturer that does not use animal testing on their products and is quickly gaining popularity.

Key Features of Renee Cosmetics Lip Gloss: 

• Protect the skin from sores
• Shields it from harmful substances.
• Safety against the sun

5. Swiss Beauty

Swiss Beauty is one of the leaders in the growth rate of the makeup and skincare brand, which has been operating on the market since 2008. It has matte, metallic and glossy lip gloss liquids and each of them can be felt as non-sticky and very lightweight. Launched in a convenient doe-foot applicator, these glosses ensure easy application all over the lips. Swiss Beauty Lip glosses are water resistant and contain efficacious lip pampering actives apart from providing rich, intense colour to your lips, lip glosses make lips look moisturized and plump. 

Key Features of Swiss Beauty Lip Gloss:

• Ultimate sheer coverage and makes your lips shine
• Doe Foot Applicator
• Cruelty-Free & Alcohol-Free

6. Insight Cosmetics

Insight Cosmetics has an extensive beauty products portfolio with product types suitable to a broad range of skin types. Its lip gloss contains twelve bright colours that provide maximum coverage and a mirror-like shine. These lip glosses are formulated to contain rich moisture packed in a pack that enhances lip softness and suppleness. This is because the applicator is specially shaped like a heart and comes with an easy-to-use, non-tacky and waterproof formula. 

Key Features of Insight Cosmetics Lip Gloss:

• Smooth formula glides effortlessly
• Stays put for long hours
• Wearing Alone Or Layered Over Lipstick

Gloss Up your Lip

Lip gloss is an accessory that every girl and woman must have in her beauty stash – it is moisturizing and sparkly! From natural lip colours to Lookup lips, having the perfect lip gloss makes a whole lot of difference. There has been a boom in variants available in India today and you can get hold of formulas as per your choice – lightweight non-sticky, moisturizing or glossy. Therefore, do not hesitate to choose the right colour to best suit your image while keeping the lips hydrated and beautiful.

The Jio World Convention Centre transformed into the epicenter of retail innovation as IREC X LABELS Summit 2024 Signature Edition Mumbai unveiled its much-anticipated event. Under the theme Re(Novating) Brands | Re(juvenating) Retail | Re(Purposing) Ecommerce, the summit brought together 100 speakers, and 5000 + 500 changemakers, including retailers, investors, policymakers, and thought leaders. Over two action-packed days, the event proved why it is the ultimate arena for reimagining the future of retail, D2C, and licensing.

The air was electric with ideas, strategies, and collaborations as the who's who of the industry took the stage to share insights on everything from omnichannel brilliance to disruptive brand-building. Here’s an insider’s look at the landmark conclave that is reshaping India’s retail landscape.

The Role of Logistics in Customer Happiness

A pivotal keynote by Phaneesh S Prakash, Business Head - Porter Enterprise, highlighted the growing role of logistics in shaping customer experiences. Titled Delivering Delight: Enhancing Customer Happiness Every Step of the Way, the session emphasized that logistics is no longer a mere backend function but a strategic driver of customer trust and loyalty.

“Customer happiness is not just about the product; it’s about every interaction a customer has with your brand,” said Prakash. Porter’s robust end-to-end logistics solutions, catering to businesses of all sizes, are a testament to this philosophy. By leveraging technology to ensure seamless deliveries, swift returns, and reliable service, Porter empowers brands to exceed customer expectations at every touchpoint.

A Transformative Retail Landscape

The launch of a thought-provoking report titled Indian Retail: Navigating the Perfect Storm - Unprecedented Opportunities Amidst Underlying Turbulence by Madhur Singhal, Managing Partner and CEO of Praxis Global Alliance, was a highlight of the event.

The report dissected the seismic shifts in the retail industry, driven by the rise of e-commerce, experience-driven retail models, and digital technology adoption. Singhal noted, “This transformation is about fostering innovation, sustainability, and value creation.”

Retailers are increasingly leveraging data-driven insights to personalize offerings, enhance customer experiences, and optimize operations. The report emphasized digitalization’s role in revolutionizing operations, enabling businesses to adapt to evolving consumer behaviors while capturing new growth opportunities.

Blending Global and Local

One of the most engaging moments was a fireside chat with Sushant Dash, CEO of Starbucks India. Dash shared Starbucks’ strategy of blending global standards with local relevance, citing its collaboration with designer Manish Malhotra as a prime example.

“A great brand listens to its consumers and adapts to their evolving needs,” Dash emphasized, underscoring Starbucks’ commitment to staying relevant in a dynamic market.

The event stressed the importance of consumer insights in shaping successful strategies. Tushar Ved, President, Apparel Group India noted, “Every good idea comes from the consumer. If it resonates with your target audience and evokes an emotional connection, it’s bound to succeed.”

This sentiment was echoed by Rikki Agarwal, Co-founder, Chief Business & Operating Officer, Blink Digital, who added, “Driving fast to market is critical. Consumers demand better brands, and strategies must evolve to meet these expectations.”

From dynamic pricing experiments shared by Harsh Agarwal, Co-Founder, The Souled Store, to merchandise-focused strategies by Mahesh Kanchan, Marketing Director - India & Neighboring Countries, Bacardi, the emphasis was clear: the consumer is king, and their feedback is invaluable.

The Omnichannel Balancing Act

Retail’s biggest challenge today lies in reconciling the physical-digital paradox, and the summit’s panel discussion on this topic was a masterclass in strategy. Industry stalwarts like Rajesh Jain, Managing Director and CEO, Lacoste India; Naiyya Saggi, Group Co-Founder, Good Glamm Group; Tushar Ved; Prashanth Aluru, CEO & Co Founder, TMRW; Vineet Gautam, CEO & Country Head, Bestseller Indiaexplored ways to create seamless experiences across channels.

Adding to this conversation, Venu Nair, Chief of Strategic Partnerships and Omnichannel at Myntra, spotlighted India’s growing retail landscape. “India is the fourth largest retail market, with the lifestyle segment alone valued at $130 billion,” he noted. “At Myntra, technology enables everything, from personalized shopping to influencer-driven campaigns. We aim to create engaging experiences with over 10,000 creators keeping our audience hooked.”

Meanwhile, Gunjan Shah, CEO of Bata India, captivated the audience with his vision for multigenerational relevance. “To stay relevant, evolution is key,” he said. “From digital interfaces to innovations like ‘lift and learn’ displays in our stores, we are redefining customer experiences while staying true to our heritage.”

Private Labels: The New Retail Frontier

The growing prominence of private labels was another key discussion point. Retailers revealed how these brands are driving consumer loyalty and boosting profitability. With affordability and quality as their unique selling propositions, private labels are helping retailers differentiate themselves in crowded markets.

As retailers grapple with rapidly changing consumer preferences, many are leaning into experiential retail. From entertainment hubs like Imagicaa to cinema giant Cinepolis, businesses are creating immersive environments to enhance customer engagement. Dhimant Bakshi, CEO, Imagicaa shared plans for geographic expansion, while Devang Sampat, MD, Cinepolis India highlighted its focus on delivering exceptional in-store experiences.

The Art of Customer Engagement

Panel discussions also revolved around the evolving nature of customer engagement. Speakers like Gunjan Shah and Berry Singh, COO of ace turtle, highlighted how technology is reshaping customer interactions. Shah shared how Bata has infused digital innovation into its heritage brand to stay relevant with younger consumers.

“Brands today must integrate their digital and physical strategies seamlessly to win the hearts of their customers,” Singh added, emphasizing the importance of a unified approach.

Omnichannel Evolution: Breaking Silos

Rahul Kothari, COO of Razorpay, addressed one of the most critical challenges facing modern businesses—seamless integration of online and offline channels. In his session titled Breaking Silos: Creating a Seamless Omnichannel Payment Experience for Modern Businesses, Kothari delved into how unified payment solutions are becoming a cornerstone of the customer experience.

“Payments are no longer just transactions; they are integral to building trust and convenience,” said Kothari. With solutions such as one-click payments and cross-channel integration, Razorpay is empowering businesses to break silos and offer frictionless customer journeys.

Building Brand Loyalty

In a competitive market, building and sustaining brand loyalty is more critical than ever. Ravi Saxena, Founder and CEO, Wonderchef; Nishit Gupta, Co-founder & Director, Kalki Fashion; Akhil Jain, Executive Director, Madame; Myank Nagpal, CEO, ILG Fashion; and Mohit Jain, Founder & CEO, Miraggio shared strategies for retaining customers in an age where consumer choices are abundant.

“Customization is key,” said Poppy Marshall-Lawton, Global Creative and Marketing Head at Laura Ashley. “Working with local partners ensures that our products resonate deeply with regional audiences.”

The beauty industry took center stage with Biju Kassim, CEO of Beauty at Shoppers Stop, sharing insights on catering to millennial and Gen Z audiences. From omnichannel innovations to trend-driven product lines, Kassim highlighted the strategies fueling growth in beauty retail.

“Today’s customers demand experiences,” Kassim noted. “We are aligning our offerings to meet these expectations while staying ahead of trends.”

Omnichannel and D2C Models

As direct-to-consumer (D2C) brands grow in popularity, traditional retailers are adopting hybrid models to capture market share. Discussions emphasized the importance of omnichannel strategies in delivering cohesive brand experiences. Rajesh Jain shared insights on balancing e-commerce and in-store offerings to attract a wider audience.

The power of partnerships took center stage during sessions led by Ravi Saxena and Akhil Jain. These leaders showcased how collaborations with celebs, technology providers, logistics firms, and marketing agencies were helping brands scale quickly and effectively.

Entrepreneurial Vision

Actor-entrepreneur Vivek Oberoi took the stage to share his mantra for building disruptive brands. Moderated by Ritu Marya, the conversation delved into the need for brands to think beyond conventional norms to truly stand out. “Disruption begins when you dare to be different,” he said, inspiring attendees to embrace innovation fearlessly.

The event concluded with a session featuring Vivek Biyani, Founder of Broadway. Biyani discussed how health-conscious and digitally savvy consumers are reshaping retail priorities. He shared plans for expanding Broadway’s footprint across geographies while maintaining a focus on social commerce and wellness-driven offerings.

The event ended with the Startup Kickoff, spotlighting the next wave of retail disruptors. From tech-driven solutions to consumer-centric innovations, the future of retail was on full display.

Navigating Retail’s Future

As IREC X LABELS 2024 drew to a close, the overarching narrative was clear: Indian retail is undergoing a profound transformation. From integrating advanced technologies and enhancing logistics to embracing omnichannel strategies and experiential retail, businesses are positioning themselves for a future defined by innovation and customer delight.

With leaders like Porter, Razorpay, and Myntra setting new benchmarks, and reports like Navigating the Perfect Storm providing actionable insights, the event left attendees inspired to shape the future of retail in India.

As we move forward, the mantra remains simple: innovate, adapt, and deliver delight at every step. With the right strategies and collaborations, the possibilities are endless.

A perfect manicure isn’t complete without stunning nail polish. Whether you love bold, vibrant colors or soft, pastel shades, the right nail polish can uplift your entire look. In India, several brands offer high-quality nail polishes that cater to every style and preference. Here’s a curated list of the best nail polish brands in India and why they stand out.

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The Nail Polish Market in India

The Indian nail polish market was valued at USD 123.56 million in 2024. It is expected to grow at a CAGR of 10.04% by 2030. This growth is driven by changing lifestyles and rising beauty awareness. Gel and matte finishes are the most popular trends, loved for their stylish appeal. With more choices and better quality, the nail polish market in India is evolving quickly, meeting modern consumer needs.

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1. Nykaa: Your Everyday Nail Essential

Nykaa stands out with its trendy packaging and user-friendly applicators. The brand offers exclusive collections inspired by Indian festivities and global trends. Its Breathable Nail Polish range is perfect for those who prefer healthier nail options. Nykaa also provides mini versions of popular shades for travel-friendly use. Their commitment to vegan and cruelty-free formulas makes it a trusted choice. With affordable prices and premium quality, Nykaa ensures a flawless manicure for everyone.

Features That Set Nykaa Apart

• Offers a wide variety, including matte, gel, glitter, and pastel finishes.
• Affordable yet long-lasting formula.
• Free from harmful chemicals like formaldehyde and toluene.

Popular Products

• Nykaa Matte Nail Enamel: Perfect for a chic, modern look.
• Nykaa Cookie Crumble Nail Enamel: Adds a playful touch with unique textures.

2. Lakmé: A Timeless Classic

Lakmé is India’s pioneer in beauty and consistently delivers excellent quality. Their nail polishes are dermatologically tested for safe application. Lakmé frequently launches limited-edition shades inspired by Bollywood. Their 9 to 5 Long Wear Nail Colors are perfect for office wear. Known for their shiny, gel-like finish, these nail polishes are a hit among professionals. Affordable prices and trusted brand value make Lakmé an evergreen favorite for Indian customers.

Features That Set Lakmé Apart

• Quick-drying formula, ideal for busy schedules.
• Comes in vibrant colors and high-shine finishes.
• Affordable options for every budget.

Popular Products 

• Lakmé Color Crush Nail Polish: A glossy finish with a wide range of shades.
• Lakmé 9 to 5 Primer + Gloss Nail Color: Long-lasting and professional-looking.

3. Colorbar: For Bold and Bright Nails

Colorbar’s range includes eco-friendly nail polishes with recyclable packaging. Their formulas are enriched with keratin for added nail health. The Glitter Me All Nail Lacquer collection offers dazzling options for party lovers. Colorbar also introduces seasonal collections to keep up with global trends. Their long-lasting nail polishes are perfect for professional salons. With vibrant shades and innovative finishes, Colorbar is a premium yet affordable choice for bold fashionistas.

Features That Set Colorbar Apart

• Offers nail care products like topcoats and strengtheners.
• High-pigment formula for even application.
• Free from toxic ingredients.

Popular Products

• Colorbar Luxe Nail Lacquer: Gives a luxurious gel finish.
• Colorbar Quick Dry Nail Lacquer: Perfect for last-minute manicures.

4. Sugar Pop: The Fun and Vibrant Choice

Sugar Pop is ideal for trendy, experimental looks. Their nail lacquers are compact and travel-friendly. The chip-resistant formula ensures your manicure lasts through busy days. Sugar Pop’s Peppy Pastel Collection is a must-try for subtle yet chic nails. The applicators are designed for precise strokes, making them beginner-friendly. This youthful brand is cruelty-free and offers quirky colors that resonate with Gen Z and millennials alike.

Features That Set Sugar Pop Apart

• Highly pigmented, delivering a rich color in one stroke.
• Long-lasting and chip-resistant formula.
• Perfect for nail art lovers.

Popular Products

• Sugar Pop Nail Lacquer: Available in a variety of funky colors.

5. Renee: The Glamorous Choice

Renee nails the balance between luxury and affordability. Their nail lacquers come in sleek, elegant packaging that adds to the glam factor. Renee’s Mood Shift Nail Polishes change shades with temperature, offering a playful twist. The brand focuses on innovative formulas that dry quickly without streaking. Renee’s nail polishes are free from harmful chemicals, making them safe for frequent use. Sophistication meets performance in every bottle, perfect for glamorous nail looks.

Features That Set Renee Apart

• Glossy, salon-like finish at home.
• Non-toxic and cruelty-free formulas.
• Available in classy and sophisticated shades.

Popular Products

• Renee Stay With Me Nail Lacquer: Long-lasting with a glossy finish.

6. Swiss Beauty: Affordable Elegance

Swiss Beauty offers a stunning Metallic Finish Collection for high-shine looks. Their nail polishes come with wide applicators for effortless strokes. The formulas are chip-resistant and ideal for special occasions. Swiss Beauty is known for blending affordability with modern designs. They regularly introduce new collections to match global trends. Whether it’s matte, glitter, or shimmer, Swiss Beauty ensures your nails always stay on point without breaking the bank.

Features That Set Swiss Beauty Apart

• Budget-friendly without compromising quality.
• Wide range of finishes, including shimmer and metallic.
• Easy-to-apply formula for a flawless look.

Popular Products

• Swiss Beauty Hi Shine Nail Polish: Affordable and perfect for shiny nails.

7. Faces Canada: Nail Perfection

Faces Canada combines high-end quality with a wide shade range. Their nail polishes include nourishing ingredients for healthy nails. The Ultime Pro Nail Lacquer Gel collection offers a salon-like gel finish at home. Faces Canada’s fast-drying formula makes it a lifesaver for last-minute plans. Their chic, bold colors are perfect for weddings and celebrations. The brand’s cruelty-free stance and superior formulations make it a go-to choice for nail perfection.

Features That Set Faces Canada Apart

• Chip-resistant and fast-drying.
• Cruelty-free and safe for your nails.
• Available in bold and neutral shades.

Popular Products 

• Faces Canada Splash Nail Enamel: Vibrant shades with great coverage.

8. Elle 18: Pocket-Friendly Glam

Elle 18 brings style to young trendsetters at an unbeatable price. Their Neon Nail Pops collection adds a vibrant, youthful vibe to your nails. Elle 18 nail polishes come in cute, compact bottles, perfect for quick touch-ups. With over 50 shades, they offer great variety for daily wear. The quick-drying formula ensures you’re ready in minutes. Elle 18’s pocket-friendly range is a favourite among college students and first-time users.

Features That Set Elle 18 Apart

• Pocket-friendly pricing for students and beginners.
• Trendy colors are perfect for everyday wear.
• The quick-dry formula for hassle-free application.

Popular Products 

• Elle 18 Nail Pops: Fun and youthful shades for every occasion.

Paint the Town: Iconic Shades You Must Try

• Nykaa Nude Delight: A perfect nude for every skin tone.
• Lakmé Scarlet Red: A classic red for bold evenings.
• Colorbar Hot Hot Hot: Vibrant and eye-catching.

Tough As Nails: Long-Lasting Favorites

• Lakmé’s 9 to 5 range lasts up to 7 days.
• Colorbar’s gel formula is chip-resistant for up to 10 days.

Choose Your Favorite Brand

Choosing the right nail polish is all about what you like. Nykaa offers a wide range, Lakmé brings timeless classics, and Sugar Pop adds fun and bold shades. Each brand has something special for everyone. Try different colors and finishes to find your perfect match. Let your nails shine with style and personality. Start experimenting today and make your nails stand out with confidence and charm!

Selecting the perfect diaper for your newborn is one of the most important decisions you’ll make as a parent. With a wide variety of options in India, finding the right balance of comfort, quality, and affordability can feel overwhelming. Diapers play a vital role in keeping your baby dry, preventing rashes, and ensuring they remain happy and comfortable throughout the day and night.

This guide will introduce you to India's top baby diaper brands, tailored for newborns and growing babies. From eco-friendly choices to ultra-absorbent designs and skin-friendly materials, we’ll explore the standout features of each brand to help you make an informed decision. 

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Baby Diaper Market Size in India

The diaper market size in India was valued at $1.6 Billion in year 2023. In the near future, the market is projected to progress to $3.0 Billion at a year-on-year growth rate of 7 percent between 2024-2032. The factors that are mainly influencing the growth of the market include increasing health awareness among parents, the rising incidence of health problems, and escalating worries about hygiene and cleanliness of babies and newborns.

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Characteristics for Choosing the Right Diaper for Your Baby

• Size

Diapers vary in size and may range from Newborn, Small, Medium, Large, Extra Large and even, XXL. 

• Absorbency

Check for diapers that retain more urine than others. If your child has been wetting a lot then you may consider finding a diaper that can hold more liquid. 

• Material

Some diapers may not be friendly to the skin of the baby and this leads to skin rashes. Remember to always choose an appropriate material. The material should be breathable to some extent. 

• Wetness indicators

Some diapers have some indicator that either disappears or assumes some other color when wet. This can help the caregiver know when it is time to change the baby’s diapers for instance when the baby becomes full. 

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Best Baby Diaper Brands in India

Let’s dive into the world of baby care and find the perfect fit for your little one!

1. Pamper

Pampers is a well-known brand for newborn baby diapers. It offers both taped and pants, especially for delicate newborns. The taped diapers give a secure close fit for comfort and are made of a soft, stretchy material the taped diapers are umbilical stump-friendly. Featuring an ultra-absorbent gel and double leak guards, as well as an extra dry layer, they give 12 hours of protection from leakage and rash. A wetness indicator makes diaper changes easy since it changes color from white to yellow when the diaper is wet. There are also Pampers Preemie Swaddlers, which provide extra tenderness and reliability for the baby’s skin in India.

Key Features:  

• Quick absorption
• Adjustable tapes
• Comfortable fit tailored to your baby’s needs
• User-friendly design

2. Huggies

Huggies diapers stand out with their thoughtful design. Huggies Wonder Pants is a new and improved Diaper which is already available in India and is 4 times faster to absorb and expand an x channel to reduce the contact of baby skin to the urine. These are made from a breathable material, the super soft bubble layer, and a 3D bubble bed thus providing comfort and protection that lasts for hours to newborns. There is no skin enhancement, stretchy fits help avoid rash, leak guards double help in stopping leaks, easier sides to tear as well as easy disposal make Huggies the best bet for dryness and care.

Key Features: 

• Chlorine-free
• Enhanced absorption and distribution
• Advanced leak protection with a triple-guard mechanism

3. MamyPoko Pants

MamyPoko Pants, favorite of moms, can hold up to 7 glasses of water thanks to the crisscross absorbent sheet that avoids non-uniform swelling. Made for use at night, they have a thigh band for holding back leaks, and side parts that can be ripped easily for removal. Just pull them up like pants and you can easily remove them by tearing them off, especially for those portions that may quickly change clothes.

Key Features: 

• Stretchable thigh support 
• Crisscross absorbent cushion
• U-shaped cut on the front

4. Supples

Supples diapers for toddlers in the weight range of 9-14 kg have 12-hour leakage protection and overnight dryness with a soft cotton cover for all-day comfort. The layers dry rapidly and the trickle lock leg cuffs do not leak offering reasonable protection. The brand is described by many as having a positive effect on the diapers concerning functionality. 

Key Features: 

• Innovative zig-zag channel top layer
• Ensuring affordability while maintaining high standards
• Hassle-free diaper changes

5. Himalaya

Himalaya diapers that soothe the baby and give protection against rashes and germs are and enriched with Aloe Vera and Yashada Bhasma. Daytime wear is comfortable and leak-free because of the soft lining, breathability, elasticated waist, and super absorbent pad. But they may begin dripping after 3- 4 hours, therefore making them unsuitable for use at night. 

Key Features:

• Natural anti-rash shield
• Keeping your baby dry and comfortable
• Wetness Indicator, turning green when full

6. Superbottoms

SuperBottoms is a start-up prairie created by mothers who provide premium cloth diapers produced from the best materials for the baby’s gentle skin. Intended for babies weighing up to 7 kg and a universal size for babies over 7 kg these diapers give a baby up to 12 hours of protection during the night.

Key Features: 

• Reusable diapers
• 100 percent organic, free from harmful chemicals
• Special dry-feel magic pad
• Snug fit 

7. BumTum

Bumtum diapers feature soft cotton fabric and can be used daily without irritation to the baby’s delicate skin. Sleek and comfortable for newborns, they have 30 percent more absorbency power and fit snugly around your baby to prevent leakage at night. 

Key Features: 

• Allows for good airflow to the skin
• Trusted choice for overnight use
• Leak-proof protection for up to 10 hours

Summing Up 

Selecting the right diaper means that the baby will always be comfortable without the rashes thus happy and healthy. If you consider the absorbency, size, and the material used in making them, you will find products that will suit your baby’s requirements. Take care to give your little one the best by offering quality and care.

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The fashion industry in India is undergoing a major transformation, thanks to Artificial Intelligence (AI). AI is changing the way brands and customers interact. It brings smarter tools to the table, making fashion more innovative and efficient. Virtual tryouts are one of the biggest breakthroughs. They let shoppers see how clothes look without wearing them. AI is also helping brands predict trends and manage inventory better. This saves time, reduces costs, and improves customer experiences. Indian startu ps are leading this change. These companies use AI to solve real problems in fashion. They create tools for online shopping, personalized recommendations, and even AR dressing rooms. With these advancements, AI is helping fashion brands become more sustainable and customer-friendly. Here’s a look at the top 6 fashion AI companies in India that are shaping the future of style and technology.

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List of the Top 6 Fashion AI Companies In India

Today, AI plays a major role in our day-to-day lives with different things in every part, whether its fashion, healthcare, or other sectors. Here we mention the top 6 fashion AI companies that are changing the fashion industry. 

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1. BigThinx: Changing How We Shop Online

• Founded Year: 2019.
• Location: Bengaluru, Karnataka.
• Total Funding Till Date: $1.1 million.
• Latest Funding Round: Pre-Series A in 2022.
• Competitor Rank: #2 in virtual fitting space globally.

BigThinx uses AI to make online shopping easy and personalized. It creates 3D body scans and virtual avatars for customers. These help shoppers try on clothes virtually before buying. BigThinx is helping retailers reduce return rates and improve customer satisfaction.

Features That Set Bigthinx Apart

• Real-time 3D body measurements.
• AI-powered virtual fitting room.
• Solutions for size prediction and customization.

2. Kiks AR: Your Virtual Shopping Buddy

• Founded Year: 2018.
• Location: Chennai, Tamil Nadu.
• Total Funding Till Date: $700,000.
• Latest Funding Round: Seed round in 2021.
• Competitor Rank: #5 in AR shopping globally.

Kiks AR specializes in augmented reality (AR) for fashion. Their tools let customers see how products look on them before purchase. They are making online shopping immersive and fun. Kiks AR makes shopping exciting and helps customers make better decisions online.

Features That Set Kiks AR Apart

• AR-powered virtual try-ons for clothes and accessories.
• User-friendly integration for e-commerce websites.
• Data analytics for brands to improve customer experiences.

3. MirrAR: AR Dressing Room for Real Stores

• Founded Year: 2018.
• Location: Mumbai, Maharashtra.
• Total Funding Till Date: $2 million.
• Latest Funding Round: Angel round in 2022.
• Competitor Rank: #1 in AR for jewelry globally.

MirrAR is revolutionizing in-store shopping with AR technology. Customers can try on jewelry and accessories without physically wearing them. It saves time and offers a hygienic way to shop. With MirrAR, customers can experience luxury shopping like never before.

Features That Set MirrAR Apart

• AR technology for instant jewelry try-ons.
• Easy integration for retailers.
• Customization options for different product categories.

4. FlixStock: AI-Powered Image Editing

• Founded Year: 2015.
• Location: Gurugram, Haryana.
• Total Funding Till Date: $4 million.
• Latest Funding Round: Series A in 2020.
• Competitor Rank: #3 in AI imaging globally.

FlixStock helps fashion brands create high-quality product images using AI. Their solutions reduce the cost and time spent on photoshoots. FlixStock simplifies visual content creation for fashion e-commerce.

Features That Set FlixStock Apart

• AI-generated product images.
• Virtual model creation for e-commerce.
• High-speed image processing for large inventories.

5. Couture AI: Personalizing Fashion Like Never Before

• Founded Year: 2018.
• Location: Bengaluru, Karnataka.
• Total Funding Till Date: $2.5 million.
• Latest Funding Round: Pre-Series A in 2021.
• Competitor Rank: #4 in personalization globally.

Couture AI provides deep-learning solutions for personalizing fashion experiences. Their technology understands customer preferences and suggests tailored products. Couture AI is helping brands improve customer engagement and sales.

Features That Set Couture AI Apart

• AI-driven personalized recommendations.
• Trend prediction for fashion brands.
• Analytics to improve inventory management.

6. Streamoid: AI for Fashion Retailers

• Founded Year: 2015.
• Location: Bengaluru, Karnataka.
• Total Funding Till Date: $3 million.
• Latest Funding Round: Series A in 2020.
• Competitor Rank: #3 in AI for retail globally.

Streamoid creates AI tools for retailers to manage their operations better. From automated catalogs to smart search, their technology is a must-have for fashion brands. Streamoid empowers retailers with smarter solutions for better efficiency.

Features That Set Streamoid Apart

• AI-powered visual search tools.
• Automated catalog creation for retailers.
• Advanced styling recommendations.

Why India is Becoming a Fashion AI Hub

India’s tech-savvy population and growing fashion market make it a hub for innovation. With affordable labor and cutting-edge technology, Indian startups are offering solutions that are cost-effective and scalable globally.

• AI predicts fashion trends with 95% accuracy.
• Virtual try-ons reduce returns by 30%.
• AR shopping is growing at 40% CAGR worldwide.

The Future of Fashion AI 

These companies are not just changing Indian fashion but are making a mark globally. With more investments and innovations, AI in fashion will only grow stronger in the coming years. India’s fashion AI companies are leading the way toward a smarter, more personalized shopping experience. From helping retailers reduce costs to making shopping fun for customers, these startups are changing the game.

In the last decade, the shopping extravaganza of Black Friday, a long-standing tradition in Western markets, has found an enthusiastic audience in India. What started as a niche event for a few urban shoppers has now grown into a major event for both e-commerce brands and retail consumers. The numbers this year tell a compelling story of how Indian shoppers have embraced Black Friday sales, making it a fixture on the country’s retail calendar.

An Unprecedented Surge in Sales

The Black Friday weekend in 2024 was nothing short of a revelation for Indian e-commerce platforms. Data from GoKwik, an e-commerce enabler, highlighted a staggering 24 percent growth in gross merchandise value (GMV) during the Black Friday weekend compared to the previous one. This remarkable surge translated to a significant contribution, with one-fifth of November's total GMV coming from the Black Friday sale alone.

Similarly, Unicommerce, a leading e-commerce enablement platform, reported a 17 percent year-over-year (YoY) growth in order volumes, underpinned by a corresponding 24 percent jump in GMV. Together, these figures highlight a growing affinity among Indian shoppers for the Black Friday event, which is increasingly mirroring the frenzy seen in Western markets.

Beauty and Fashion Dominate the Charts

The success of Black Friday this year was largely driven by a few standout categories. Beauty and personal care products emerged as the clear leaders, showing a 2X growth in GMV during the sale weekend compared to the previous week, according to GoKwik. Unicommerce’s analysis echoed this sentiment, with the category witnessing a 34 percent YoY increase in order volumes.

Products such as perfumes, deodorants, and makeup items led this charge, with high discounts enticing customers. The average order value (AOV) for beauty products also jumped 26 percent, indicating that consumers were willing to spend more on premium offerings.

Fashion was another key driver of growth, recording a 23 percent GMV uplift over the weekend. Subcategories like kids’ apparel, travel accessories, and footwear saw significant traction. Notably, footwear experienced a 53 percent growth, showcasing its rising popularity among Indian shoppers.

Home Décor and Wellness: The Emerging Favorites

While beauty and fashion led the way, other categories like home décor and wellness made notable gains. Unicommerce reported a 40 percent YoY growth in order volumes for home décor items, driven by increased interest in decorative and furnishing products.

The health and pharma category also stood out, with a 50 percent increase in order volumes. Nutraceuticals, supplements, and health devices dominated this segment, reflecting a growing focus on wellness among Indian consumers. Furthermore, FMCG and agricultural products, including plant nutrition and health-focused food items, saw a 34 percent YoY increase, signaling a shift toward sustainable and health-conscious buying.

Payment Preferences: Cash on Delivery Reigns Supreme

Despite the rise of digital payment solutions, Cash on Delivery (COD) remained the preferred mode of payment for Indian shoppers during Black Friday. GoKwik’s data revealed that COD accounted for 65 percent of GMV, a sharp increase from 46 percent during the Diwali sale period.

This trend is particularly noteworthy in categories like beauty, where COD continued to dominate. Even in fashion, which saw high adoption of credit-based payments during Diwali, most transactions during Black Friday shifted back to COD.

“The preference for COD is etched deep in shopper psyche. While new payment methods emerge, COD is still extremely prevalent and will continue to be for the foreseeable future,” said Chirag Taneja, Co-founder and CEO of GoKwik.

Urban India Embraces Black Friday

India’s urban centers played a pivotal role in driving the success of this year’s Black Friday sales. Mega cities such as Mumbai, Bengaluru, Delhi, Chennai, and Pune collectively recorded a 60 percent increase in GMV, as per GoKwik. These cities, with their exposure to global shopping trends, have fully embraced Black Friday as a significant shopping event.

The growing popularity of Black Friday in metros also reflects the influence of international pop culture and the increasing adoption of Western shopping habits among Indian consumers.

High-Value Purchases: AOV Trends Across Categories

One of the standout features of this year’s Black Friday sale was the notable rise in average order value (AOV) across multiple categories. Unicommerce highlighted that wearables saw a dramatic 200 percent increase in AOV, underscoring the growing demand for premium electronic gadgets.

Similarly, computers, laptops, and fashion accessories recorded a 25 percent rise in AOV, while home furniture and furnishings saw increases of 24 percent and 28 percent, respectively. These trends indicate that Indian consumers are not only buying more during Black Friday but are also willing to invest in higher-value items.

A Diverse Basket: What Shoppers Bought

The diversity of items purchased during Black Friday this year speaks volumes about changing consumer preferences. While travel pouches topped the list—hinting at preparations for year-end vacations—other popular items included body scrubs, earphones, cotton shirts, reusable kitchen towels, and even money magnet bracelets.

These trends reflect the wide appeal of Black Friday sales, catering to both essential needs and indulgent desires.

A Strategic Sales Opportunity for Brands

The timing of Black Friday sales in India has proven to be a strategic masterstroke for brands. Occurring after the post-Diwali lull, the event provides a much-needed boost in consumer spending.

“November end in India is a great time to run a sale event as it follows the slump in consumption post the major festive season ending in Diwali,” said Chirag Taneja. “Brands have understood the shopper sentiment, the kinds of deals that motivate them, and have successfully revived demand through this sale period.”

This strategy appears to be working. Both GoKwik and Unicommerce noted robust participation from brand websites and marketplaces, with Unicommerce recording 17 percent growth in order volumes for brands and 18 percent growth for marketplaces.

Building an Ecosystem of Success

The success of Black Friday in India would not have been possible without the robust ecosystem created by enablers like GoKwik and Unicommerce. GoKwik’s network of 10,000 e-commerce brands, including Lenskart, Mamaearth, and Shoppers Stop, played a critical role in driving this growth.

Similarly, Unicommerce’s ability to process over 10 million orders during the sale period reflects its technological capabilities and operational efficiency. With a 930 million+ annual transaction run rate, Unicommerce is well-positioned to support the growing scale of India’s Black Friday sales.

“Every year, Black Friday sales act as a good closure to the year’s e-commerce sale events. As we continue to see rising consumer demand, these insights provide a broad picture of the evolving e-commerce industry in India,” said Kapil Makhija, MD & CEO of Unicommerce.

India’s Black Friday Evolution

As India continues to embrace Black Friday, it is clear that the event is here to stay. The impressive growth seen this year underscores its potential to become a cornerstone of India’s retail calendar, akin to its role in Western markets.

“In the next few years, we have the potential to become the second-largest market for the Black Friday sale period after the US,” concluded Chirag Taneja.

India’s Black Friday journey is still in its early stages, but the numbers from 2024 signal a promising future. As more brands and consumers join this retail revolution, Black Friday is poised to become one of the most eagerly awaited shopping events in the country.

Korean instant noodles have become an international sensation satisfying the world’s taste buds not only with spicy and taste-boom flavors but also with rich delicious taste and warmth. Interestingly, people in India are consuming these noodles, now as they too are experimenting with Korean cuisine and the ability of instant products. While some Korean noodles come in the form of spicy bowls, there are also brothy versions with tasty toppings that are truly hair-raising.

In this guide, let’s make a list of Korean instant noodle brands available in India regardless of whether your taste buds are inclined towards spicy soups or you like simple and somewhat bland soups, that complement your mood.

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Market size of Korean Instant Noodles

The market of Korean instant noodles has expanded in India, where the value rose from Rs 2 crore per market in 2021 to over Rs 65 crore in 2023. This is a four hundred percent increase year on year. Korean noodles have gained importance in India due to the influence of lifestyle involving K-pop and K-drama. Due to this, there has been a surge in consumer interest in Korean foods, new instant Korean food companies and restaurants. 

Read More: Top 7 Korean Clothing Brands Taking India by Storm

Best Korean Instant Noodle Brands in India 

Let’s go deeper into the particulars of slurp appeal of top 7 Korean instant noodle brands available in India

1. Nongshim Shin 

Shin Ramyun has been made since 1986 and at the moment this company is one of the most popular in Korea and all over the world. The reason it has become so globally famous is – its spicy broth, based on Korean soups. The distinctive ruby red seasoning powder that contains flavor enhancing substances such as onion, kelp, and mushroom extracts produces a mouth-watering peppery broth. Within a few moments, the recipient gets the scent of strong spices and onions which makes this meal even better. Shin Ramyun is nicely complemented by bouncy noodles and dried flakes resembling scallions and carrots in terms of taste.

Key Features: 

• Authentic Korean Flavors
• Spicy Broth
• High-quality wheat noodles 
• Convenient choice for a quick and flavorful meal
• International acclaim 

Flavors: 

• Kimchi
• Super red spicy
• Veggie
• Stir Fry

2. Samyang

It was Roundsquare Co. Ltd of Samyang that started the instant ramen in South Korea, which came to the global market with its Buldak Spicy Chicken Ramen in 2012. This fiery flavored become a trend, particularly amongst YouTubers. If you like something spicier though not as hot as the original type with a creamy texture, then try the Samyang Carbo Hot Chicken Ramen. Based on carbonara it has a delicate cheesy taste and soft, flat pasta. 

Key Features: 

• Korean fire chicken noodle
• Non-vegetarian
• Hot chicken Korean ramen noodles

Flavors:

• Fire chicken
• Stir-fried
• Hot chicken

3. Paldo Jjajangmen

Specifically, people all around the world began recognizing black bean noodles and Jjapaghetti most notably after the movie Parasite. Prominently known for its jjajang, this noodle brand is somewhat earthly and rich in chunks of vegetables in the black bean sauce. The thickness and taste of the sauce are as close to the shop-bought jjajangmyeon that is much loved by instant noodles enthusiasts.

Key Features: 

• Paldo Jjajangmen ramen with black bean sauce
•  Vegetarian recipe

Flavors: 

• Chajang 
• Pororo jjajangmen

4. Paldo Bibimmen

Paldo has one of the most famous Korean noodle dishes - Bibim Guksu, which is great for those who do not wish to have their noodles in broth. It is a little more savory than sweet, spicy in a mild way and coats the noodles like a tangy tomato sauce which is perfect for warm, summertime. Unlike other cold noodles, this one gives out more of the tangy flavors than the spicy ones. The spiciness is considered to be low but persistent, and the sourness produces a lip-smacking taste to the meat.

Key Features: 

• Fusion of spicy, sweet, and umami flavors
• Versatility of Bibimmen 2  noodles
• Sauce packet for a quick, satisfying meal
• Enjoy Hot or Cold

5. Ottogi 

Products of Ottogi Jin Ramyun are familiar to many since they offer inexpensive and diverse rami, Nicola. Including in its menu, Jin Jjambbong stands like a pearl with its bold, hot, and fierce seafood taste which is derived from the Korean Chinese dish Jjamppong. The noodles are wavy and thinner, replicating hand-pulled jjamppong noodles and dried vegetable flakes, larger pieces of seafood including squid make it attractive. It is a little expensive when compared to other Jin Ramyun brands and this, however, means that the product has better quality ingredients with high flavor intensity.

Key Features: 

• Convenient meal or snack option
• Delightful taste experience
• Ramen enthusiasts of all ages

Flavors: 

• Mild flavor
• Traditional spicy
• Vegetarian 
• Savory cheese

6. KOKA

KOKA is an Singapore noodle brand with Korean flavour selling in Singapore which has recently gotten its grounding in India. KOKA noodles are mild and slightly chewy thus perfect for the snack market. The brand has a variety of cheeses, and though the black pepper is quite spicy, the cheese is not so heavily spicy that it will not be enjoyed by those who don’t like spiciness. This, however, serves a spicy black pepper flavour that is not too hot so is good for people who love tasty foods of moderate spices.

Key Features: 

• No preservatives no artificial colours
• Authentic Asian flavours
• Halal Certified

Flavors: 

•  Spicy Singapura
• Original Chicken Flavour 
• Original Vegetable Flavour
• Signature Chicken Flavoured

Enjoy Your Korean Delight

Adding to the growing list of instant noodles joys, Korean instant noodles have become a favorite among many in India providing an exotic taste along with easy use. These noodles range from spicy to bitterly hot and savory to umami flavored making it possible for anyone to have a satisfying meal.

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In an age where e-commerce dominates conversations about retail, Indian retailers are proving that the physical store is far from obsolete. Across generations, business owners are doubling down on brick-and-mortar locations, not just as a sales point but as the beating heart of their operations. From building personal connections with customers to showcasing products in ways that online platforms can’t replicate, physical stores are seen as indispensable assets. Retailers are blending tradition with innovation, using digital tools to enhance in-store experiences while capitalizing on the trust and loyalty that face-to-face interactions bring.

The continued preference for physical stores is not just a nostalgic nod to the past but a calculated move that acknowledges the unique dynamics of the Indian market. In bustling cities and even smaller towns, shopping is more than just a transaction—it’s an experience, a family outing, and a social ritual. This enduring cultural relevance of physical stores ensures they remain the backbone of India’s thriving retail ecosystem.

NeoGrowth’s NeoInsights Study, titled Unlocking Generational Preferences among Indian Retailers, sheds light on this trend and more. Surveying nearly 3,000 MSMEs across 25 cities, the report delves into the preferences and practices of retail business owners across generations—young (18-40 years), middle-aged (41-50 years), and experienced (>50 years). It highlights how these entrepreneurs navigate the evolving landscape while staying anchored to the fundamentals that drive success.

What Drives Retailers to Choose Physical Stores?

According to the study, a staggering 90 percent of Indian retailers still prefer operating through physical stores, including those who integrate online and offline channels. But why do so many business owners choose this path when digital platforms offer boundless opportunities?

The answer lies in the trust and familiarity that physical spaces foster. Customers often associate physical stores with credibility, quality, and personalized service—factors that online platforms sometimes struggle to deliver. For retailers, these stores serve as more than just a point of sale; they’re a medium to build customer relationships and showcase their brand ethos.

“MSMEs are the backbone of India’s economic growth,” said Arun Nayyar, Managing Director and CEO, NeoGrowth. “While Indian retailers are fast integrating digital tools to enhance the shopping experience, the majority continue to prefer the convenience of a physical store to forge stronger bonds with customers. At NeoGrowth, we see this as a blend of tradition and digital innovation, perfectly aligned with contemporary consumer expectations.”

The Generational Divide in Retail Mindsets

The study unpacks how generational differences influence business approaches. Experienced retailers often rely on established relationships and physical storefronts to attract loyal customers. Middle-aged owners prioritize maintaining a balance between their physical operations and digital ventures, while younger entrepreneurs leverage social media and instant messaging apps like WhatsApp to reach a broader audience.

Interestingly, the motivations to start a retail business also vary by age group. For instance, 50 percent of respondents cited profits and growth as their primary drivers, while 25 percent highlighted prior industry experience as a critical motivator. Other factors, such as financial freedom and family support, also played a role in shaping these entrepreneurial journeys.

Regardless of their motivations, retailers across generations share a common goal: expanding their businesses. According to the study, 77 percent of retailers are keen on diversifying their product offerings, entering new markets, and exploring additional channels to stay competitive. This forward-thinking approach illustrates the resilience and adaptability of Indian retailers in a rapidly evolving marketplace.

Balancing Business Success and Family Aspirations

Indian retailers often intertwine their professional goals with personal aspirations. While 60 percent consider business profits a key measure of success, fulfilling family expectations comes in as a close second. This deep connection between personal and professional achievements underscores the sector’s holistic approach to business.

Beyond profits, other indicators of success include customer loyalty and employee growth. Nearly half (48 percent) of the respondents consider repeat or referral customers as a significant measure of success, while 42 percent view the professional development of their employees as equally important. This alignment with customer satisfaction and employee welfare highlights the broader impact of retail MSMEs on society.

India’s Conducive Business Environment for Retailers

Three out of four retailers believe that India offers a supportive environment for business growth. This optimism is particularly pronounced among experienced retailers, with 86 percent expressing confidence in the country’s conducive business ecosystem.

Government schemes like ‘Make in India’ and ‘Digital India’ have played a pivotal role in empowering retail MSMEs. Over half of the surveyed businesses are leveraging these initiatives, along with other programs such as the Pradhan Mantri Employment Generation Programme (PMEGP), Pradhan Mantri Mudra Yojana (PMMY), and Skill India. These schemes provide the necessary infrastructure, financial incentives, and digital connectivity that enable retailers to innovate and expand.

Challenges on the Path to Expansion

Despite their resilience, Indian retailers face significant challenges, particularly when expanding or launching new ventures. Securing adequate financing remains a critical barrier, with many struggling to access the funds needed for growth. Effective marketing is another pain point, as limited resources and expertise often hinder their ability to attract new customers.

Setting up a business can also be a cumbersome process, involving delays and bureaucratic hurdles. Additionally, people-related challenges, such as finding reliable suppliers and hiring and training staff, add complexity to their operations.

Blending Tradition with Technology

While physical stores remain at the core of their operations, Indian retailers are increasingly adopting digital tools to enhance the shopping experience. Among those who prioritize physical locations, 50 percent are open to hybrid models that combine in-store and online selling. This approach allows retailers to cater to a diverse audience while staying relevant in an era of digital-first consumer behavior.

Referrals remain the top strategy for attracting customers, highlighting the importance of trust and word-of-mouth in the retail business. At the same time, younger entrepreneurs are experimenting with social media campaigns to widen their reach, showcasing the sector’s adaptability to emerging trends.

The Road Ahead for Indian Retailers

As the retail landscape continues to evolve, Indian retailers are proving their mettle by embracing both tradition and innovation. Physical stores remain their preferred mode of operation, not just for the tangible benefits they offer but also for their role in building lasting customer relationships. At the same time, the integration of digital tools signals a shift towards a more dynamic and adaptable retail ecosystem.

With a focus on profits, customer satisfaction, and family welfare, retailers are redefining success in ways that extend beyond mere financial metrics. Coupled with government support and a favorable business environment, the future looks bright for India’s retail MSMEs. Whether through physical storefronts, digital platforms, or a combination of both, these businesses are well-positioned to drive the country’s economic growth for years to come.

In a world dominated by digital disruption, Indian retailers are showing that there’s still magic in the physical store. By blending the best of tradition and technology, they’re crafting a retail experience that resonates with the diverse needs of the Indian consumer. As they continue to innovate, expand, and adapt, these entrepreneurs are setting the stage for the next chapter of India’s retail success story.

India's fashion industry has grown and extended its branch globally favored for its elegance, rich fabrics and designers. What used to be confined to regional popularity, Indian fashion has become a global force with its textiles being sold worldwide.

The fashion of the Indian dress is rich and diverse and for the sarees and salwar kameez there are the latest fashion trends with kurtis with jeans or trendy blouse designs. The latter is enriched with the help of Bollywood’s influence. It is now time to shine the light on the designers that put Indian fashion on the global map.

Also Read: Top Saree Brands for Every Occasion: Drape Yourself in Tradition

Fashion Market in India and Abroad

The market volume of fashion retail in India in 2022, equaled more than Rs 6 trillion. For the future, the fashion retail market is expected to grow to more than Rs 11 trillion in 2027.  Fashion Retail Market is growing, the global fashion retail market size was worth around $91.25 billion in 2023 and is predicted to reach around $157.88 billion by 2032 with an approximate CAGR of about 7.09 percent between 2024 to 2032.

Check Out: Best Acubi Fashion Trends and Online Websites in India: Keep Up With Style 

Fashion Trends in 2000s

The fashions of the 2000s were widely reported as a world merge, trends where both vintage samples, worldwide and ethnic garments such as Bohemian style, and garments of numerous music-based subcultures. It was hip-hop fashion in general that was most favored by young people of both sexes, except that by the middle of the period of the decade an indie inspired in retro.

Men and Women, 25 and over maintained the dressy casual look that was consistent with the rest of the decade. Fashion also became globalised within the decade as Middle Eastern and Asian forms of dress became assimilated into the European, American and Australasian cultures. In addition, environmentally friendly and ethical apparel like recycled fashion was trending in the decade in question.

At the turn of the new millennium, most of the trends that were popular in the middle and the latter half of the 1990s continued to be popular internationally and at the same time, there was also a transition to new trends. The last two years of the decade witnessed an absolute rise in clothes designs that were mainly from the Sixties, Seventies and Eighties.

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Top Iconic Fashion Designers of 2000s

Get to know the Indian fashion designers who have transformed this industry and made iconic status in the global fashion systems.

1. Sabyasachi 

The other renowned Indian top fashion designer is Sabyasachi Mukherjee. He is best known for his great talent which made him popular in a very short time. He set up his brand immediately after completing his studies at the National Institute of Fashion Technology, New Delhi in 1999. He is best known for his bridal designer saree and lehenga. He was able to take forward Indian fabric art and culture.

Sabyasachi has been honored with many awards in his design career out of which are Femina British Council award for Most Outstanding Young Designer in India in 2001 and the Grand Winner at Asia Fashion Week-Mercedes Benz 2003.

2. Manish Malhotra

Manish Malhotra began his Bollywood journey at 25, he designed for Juhi Chawla for ‘Swarg’. However, by 34, he was able to transform fashion in Hindi films and gave stunning styles for Sridevi, Kajol, Madhuri, Kareena and Aishwarya Rai. 

After his successful bridal wear, he stepped into the ready-to-wear business in 1998 ‘Reverie – Manish Malhotra’ a luxury couture store. Famous for customizing wedding trousseau for elite families, but for him world fame came when Michael Jackson ordered him to design costumes for the Bollywood Awards in New York, his show in Munich, as well as for his children.

3. Ritu Kumar

Ritu Kumar, one of India’s fashion pioneers has created a label that is distinctly Indian with its fabrication and style sensitivity. The combination of an art history major and music minor has her reinterpret the essence of classicism in her collection and incorporate some into modernity which has made her a revivalist of the Indian Fashion Industry.

Ritu has dressed three Miss India winners for international pageants such as Miss Universe, Miss World, and Miss Asia Pacific. In 2002, she came up with her younger sister's line, ‘LABEL’, for the cosmopolitan, single woman. LABEL can be defined as the new line that mainly encompasses chic and fashionable cuts and colors in elegant fitting and better-fitting affordable fashion for the contemporary dynamic lifestyle.

4. Abu Jani and Sandeep Khosla 

Abu Jani and Sandeep Khosla are the force that with their fabulous talent have come to be called “The Boys” of fashion design. It has become a tradition of their fashion shows and the first Indian designing group to introduce in Harrods. Although the respondents had no training in fashion design, they have revolutionalized ethnic clothing to create what they like to call ‘legacy clothing.

5. Anamika Khanna

She started her fashion label at a later age of 29, on 19 July 1971 and she currently has a studio in Kolkata, India and is one of the most prestigious fashion designers in contemporary India. Desaru is known well for her ability to combine between traditional Indian fabrics and techniques and the Western styles of garment construction. Anamika is the first Indian fashion designer to come up with the first international fashion line ‘Ana Mika’, her gowns are available in stores and on the website both locally and internationally. 

Anamika was the first Indian woman to showcase her collection at the Paris Fashion Week which proved the international standing she enjoyed. Despite her relatively young age, she has received many awards such as the Fashionably Yours Award from ‘T2’ and the successful title of the Vogue Women of the Year.

6. Tarun Tahiliani

He is one of the most appreciated fashion designers in India. He got a degree from The Fashion Institute of Technology, New York. Tarun Tahiliani developed the same feeling when he returned to India he found that there was a great opportunity in the designer wear segment. He introduced a revolution in the fashion industry in 1987, he opened the very first fashion boutique ‘Ensemble’ in India.

He founded the Tarun Tahiliani Design Studio, this established design studio is located in New Delhi. That personal brand label is called Ahilian. The brand is also associated with a creative style of some sophistication and certainly individuality. His designer clothes are marketed to famous places such as Tokyo, New York, London, Hong Kong, and Dubai and his stores and New Delhi and Mumbai.

7. Rina Dhaka

Rina Dhaka, one of the famous fashion designers of India and winner of the Yuv Rattan Award, is well known for her publications on western wear clothing lines and her theme-based fabulous dresses like sheer fabric collection, crochet collection and fur elongated dresses. She has previewed her collections in London, Paris, and New York. Her works have appeared in Vogue, and Elle. She has her collections sold in famous outlets like Carma in Delhi, Kimaya in Mumbai and Selfridges in London. 

Fashion Up 

Indian fashion industry has become well-established and is advancing in the international market integrating tradition with technology. Due to its history and changing trends, the Area has attracted the attention of international markets. The future of the fashion industry in India is bright, the Indian fashion will continue to contribute to the global fashion industry and transform the standards of this business.

Your bathroom isn’t just a place you use daily—it’s a personal retreat where style meets comfort. The right fittings can make all the difference, turning an ordinary bathroom into a stunning space you love. Thankfully, in India, we have some amazing brands that offer a perfect mix of design, quality, and innovation. Let’s explore the 5 best bathroom fittings brands in India that can help you create a bathroom that’s both functional and fabulous.

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Top 7 Mattress Brands in India for the Best Sleep

Bathroom Fittings Trends in 2024

• Smart Bathrooms: Fittings with touchless controls and temperature sensors are trending.
• Sustainability: Water-saving technology is becoming a must-have.
• Minimalist Designs: Clean, simple lines are preferred over bulky fittings.

Discover 5 Best Bathroom Fittings Brands in India

Decorate your bathroom to reflect your style. Choose fittings that make you smile every morning—sleek faucets, luxurious showers, or vibrant basins. Let your bathroom be your sanctuary, blending function with beauty. A well-designed bathroom sets the tone for your day, turning everyday routines into moments of joy.

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1. Jaquar: Where Luxury Meets Sustainability

Jaquar is synonymous with luxury and elegance. Founded in 1960, Jaquar has grown into a global brand with a strong presence in India. It offers a comprehensive range of bathroom solutions, including faucets, showers, sanitary ware, and wellness products. The brand  provides luxury at a reasonable price. Their fittings are designed to be eco-conscious and durable, making them a favorite for premium homes and hotels. Jaquar’s eco-friendly fittings have helped save over 2.7 billion liters of water annually worldwide!

Features That Set Them Apart

• Jaquar is known for its eco-friendly technology, saving water without compromising performance.
• The sleek and modern designs fit both traditional and contemporary bathrooms.
• Durable materials ensure fittings last for years with minimal maintenance.

Popular Products

1. Florentine Faucets: A perfect blend of functionality and style.
2. Sensor Taps: Touchless technology for better hygiene and water conservation.

2. Hindware: Trusted for Decades

Hindware is one of India’s most trusted bathroom fittings brands, offering affordable yet stylish solutions. Established in 1960, Hindware has become a household name, known for its innovative and durable products. It is a go-to brand for Indian families because of its affordability and quality. It combines modern technology with Indian sensibilities, catering to a broad audience. Hindware was one of the first Indian brands to introduce water-efficient dual flush systems.

Features That Set Them Apart

• Wide range of products, from faucets to sanitary ware.
• Anti-bacterial technology in their fittings ensures better hygiene.
• Affordable pricing makes it accessible to everyone.

Popular Products

1. Hindware Element Faucet: Elegant and water-efficient.
2. Moonlit Rain Showers: A luxurious showering experience at home.

3. Cera: Innovation in Every Drop

Cera is a brand that stands out for its innovation and style. Established in 1980, Cera specializes in high-quality bathroom fittings, sanitary ware, and wellness products. Its focus on technology and aesthetics has made it a preferred choice for modern homes. Their products are durable and designed to blend well with contemporary bathroom themes. Cera has won multiple awards for its innovative product designs, including the prestigious Red Dot Award.

Features That Set Them Apart

• Cutting-edge designs perfect for urban lifestyles.
• Use of nano-coating technology for stain-resistant fittings.
• Focus on water-saving innovations.

Popular Products

1. Cera Garnet Faucets: Stylish and corrosion-resistant.
2. Cera Artize Wash Basins: Perfect for adding a touch of luxury.

4. Kohler: Global Elegance for Indian Homes

Kohler is an American brand that has taken the Indian market by storm. Known for its luxurious and innovative bathroom fittings, Kohler focuses on combining art and functionality. Kohler is ideal for homeowners who want luxury and cutting-edge technology. Its fittings are a mix of global design trends and Indian practicality. The brand invests heavily in design collaborations, working with top designers to create unique, artistic products.

Features That Set Them Apart

• Premium quality materials ensure durability and style.
• Products are crafted with artistic designs, making every fitting a statement piece.
• Smart fittings with touchless technology and temperature control.

Popular Products

1. Kohler Rain Duet Shower: Offers a spa-like experience at home.
2. Kohler Purist Faucet: Minimalistic yet highly functional.

5. Parryware: A Blend of Tradition and Innovation

Parryware is one of India’s oldest and most trusted bathroom fittings brands. Founded in 1952, it has kept up with the times by blending traditional values with modern technology. This brand is a favorite for budget-conscious consumers who don’t want to compromise on quality or design. Parryware was one of the first brands in India to introduce colorful sanitary ware, allowing homeowners to add personality to their bathrooms.

Features That Set Them Apart

• Robust and affordable fittings that cater to Indian homes.
• Focus on water efficiency and eco-friendly designs.
• Offers a wide range of vibrant color options for bathroom interiors.

Popular Products

1. Parryware Eco Faucets: Designed to save water without compromising flow.
2. Parryware Pearl Rain Shower: Affordable luxury for Indian bathrooms.

Materials That Make a Difference

Top brands use high-quality materials like brass for durability, stainless steel for affordability, and ceramics for a stylish, easy-to-clean finish. These materials ensure long-lasting and elegant bathroom fittings.

• Brass: Corrosion-resistant and long-lasting.
• Stainless Steel: Durable and affordable.
• Ceramics: Easy to clean and stylish.

Tips for Choosing the Right Bathroom Fittings

1. Consider your bathroom size and choose fittings accordingly.
2. Opt for water-saving options to reduce water bills.
3. Match fittings with your bathroom’s interior style.

Final Thoughts

Upgrading your bathroom fittings is a great way to enhance its functionality and aesthetics. With these 5 best bathroom fittings brands in India, you can find the perfect blend of style, innovation, and value. Whether you want affordable options like Hindware and Parryware or luxurious solutions from Jaquar and Kohler, these brands have something for everyone. Take your pick and transform your bathroom into a stylish oasis today!

Luxury eyewear is more than just clear vision; it’s about style, comfort, and making a statement. Whether you need glasses for everyday use or for special occasions, these top luxury eyeglass brands in India offer something unique. Let’s dive into the world of premium eyewear and explore what sets these brands apart.

Read more: Top 10 Premium Handbag Brands in India

Top 10 Luxury Handbag Brands In India 2024

Top 10 Women's Footwear Brands in India for Comfort and Class

Factors to Consider While Choosing Luxury Eyewear

• Face Shape Compatibility: Choose frames that suit your face shape.
• Lens Quality: Look for features like UV protection or blue light filters.
• Comfort and Durability: Opt for lightweight frames that last long.
• Brand Reputation: Trusted brands often offer better after-sales service.

Check more: 10 Best Italian Fashion Brands in India

Top 10 Best Men’s Wallet Brands in India: Style Meets Function

1. Ray-Ban: The Timeless Classic

Ray-Ban has been a symbol of style for decades. Known for its iconic aviators and wayfarer designs, this brand combines classic elegance with modern trends. Ray-Ban is synonymous with timeless designs and quality. It offers stylish yet durable glasses suitable for all age groups. With a focus on comfort and quality, Ray-Ban is a go-to for those seeking classic luxury eyewear. Whether you’re attending a formal event or relaxing on a sunny day, Ray-Ban glasses add effortless charm to your look.

Why Choose Ray-Ban?

• Offers durable frames made of high-quality materials.
• Wide range of styles for every occasion.
• Perfect for those who want a brand with a rich heritage.

2. Titan Eye Plus: Trusted Indian Brand

Titan Eye Plus is a homegrown brand that offers luxury eyewear with unmatched durability. This brand caters to all ages, providing trendy designs and affordable options. This Indian brand combines luxury with functionality, offering a variety of frames catering to all ages. Titan Eye Plus is known for its durable designs and innovative products, such as computers and swimming goggles. The brand emphasizes comfort, style, and affordability, making it a popular choice for premium eyewear. With stylish options for everyone, Titan Eye Plus is ideal for those who value Indian craftsmanship with global appeal.

What Makes Titan Eye Plus Unique?

• Focus on comfort and durability.
• Includes a variety of eyewear, from reading glasses to swimming goggles.
• Backed by Titan’s trusted name and legacy.

3. John Jacobs: Affordable Luxury

John Jacobs combines premium quality with affordable prices. Owned by Lenskart, John Jacobs provides affordable luxury eyewear crafted with high-quality materials. Inspired by Italian designs, the brand is known for its trendy yet timeless styles. It appeals to those who seek sophisticated eyewear without overspending.​ John Jacobs proves that luxury doesn’t always have to come with a hefty price tag.

Highlights of John Jacobs:

• Inspired by Italian craftsmanship.
• Offers lightweight frames with modern aesthetics.
• Perfect for professionals and fashion enthusiasts.

4. Oakley: Perfect for Active Lifestyles

Oakley is a global leader in sports eyewear. If you’re an athlete or someone who enjoys outdoor adventures, this brand is for you. The brand integrates advanced lens technology and lightweight frames to deliver high-performance glasses. It is perfect for those seeking active lifestyle eyewear with style.​ Whether on the field or in the gym, Oakley ensures you see clearly while looking stylish.

Why Pick Oakley?

• Frames designed for maximum comfort during activities.
• Advanced lens technologies for enhanced vision.
• A favorite among athletes for its innovative designs.

5. Fossil: Vintage Charm with a Modern Twist

Fossil is known for its timeless designs that appeal to all generations. Their eyewear reflects sophistication and precision. Fossil's eyewear is renowned for its vintage charm and refined craftsmanship. Offering both classic and contemporary designs, Fossil appeals to fashion enthusiasts looking for premium glasses that blend style with practicality. If you love accessories that elevate your wardrobe, Fossil eyewear is a must-have.

What Sets Fossil Apart?

• A blend of vintage and contemporary styles.
• High-quality materials for durability.
• Popular among women for its chic designs.

6. Burberry: British Elegance

Burberry combines luxury and tradition. Known for its signature trench coats, the brand carries the same finesse into its eyewear collection. Burberry blends traditional British craftsmanship with modern aesthetics. Its frames include butterfly, rectangular, and circular designs, catering to diverse tastes. Known for its luxury appeal, Burberry eyeglasses add a touch of elegance to any wardrobe. Burberry eyewear is all about making a statement while staying true to your sophisticated side.

Key Features of Burberry:

• Unique frame styles like square and butterfly designs.
• Superior craftsmanship with a premium feel.
• Perfect for those who prefer bold yet elegant glasses.

7. Vincent Chase: Budget-Friendly Glamour

Vincent Chase, a Lenskart brand, offers luxury eyewear at affordable prices. It’s an excellent choice for young fashion lovers. The brand offers lightweight and durable frames. The brand focuses on modern designs and innovation, making it ideal for fashion-forward consumers on a budget.​ With Vincent Chase, you don’t have to sacrifice quality for cost.

Why Choose Vincent Chase?

• Lightweight, durable frames for everyday use.
• Trendy styles that keep up with current fashion.
• Affordable luxury for budget-conscious buyers.

8. Calvin Klein: Minimalist Sophistication

Calvin Klein’s eyewear stands out with its clean lines and understated designs. It’s perfect for those who prefer minimalism. The brand’s eyeglasses exude understated elegance, perfect for those who appreciate subtle luxury​.

Features of Calvin Klein Eyewear:

• Durable materials for long-lasting use.
• Elegant styles that suit all face types.
• A great choice for professionals.

9. Tom Ford: Glamorous and Bold

Tom Ford is synonymous with opulence. Known for its bold designs, this brand is a favorite among celebrities. The brand combines glamour with precision engineering, offering premium eyewear for discerning customers. The brand's bold yet sophisticated designs make a strong statement, appealing to those who value exclusivity.

What Makes Tom Ford Special?

• High-fashion eyewear that turns heads.
• Premium materials and meticulous craftsmanship.
• Ideal for those who love exclusive designs.

10. OKNO by Eyewearlabs: Innovation Meets Comfort

A rising Indian brand, OKNO focuses on innovation and affordability. OKNO is an emerging Indian brand known for its innovative eyewear. Their anti-blue light glasses are popular among tech-savvy consumers. Combining modern designs with comfort, the brand is carving a niche in the Indian market.

Why Choose OKNO?

• Stylish designs at affordable prices.
• Features like anti-blue light protection.
• Focus on modern needs like screen usage and comfort.

Luxury Eyewear Trends in India

India’s eyewear market is growing rapidly, with a mix of international and local players. Consumers are now looking for stylish, functional glasses that also protect their eyes. From Titan Eye Plus’s versatile range to Ray-Ban’s iconic styles, there’s something for everyone.

Buy Your Style!

Luxury eyeglasses offer more than just functionality. They elevate your look, provide superior comfort, and ensure lasting quality. Whether you’re into sporty designs like Oakley or vintage classics like Fossil, luxury eyewear is a worthy investment. With these top brands, finding the perfect pair of glasses becomes an enjoyable experience. Choose one that matches your personality and lifestyle, and let your eyewear speak volumes about you!

The curtains rose on IREC X LABELS 2024 at the grand Jio World Convention Centre, Mumbai, setting the stage for a dynamic confluence of ideas, insights, and industry-defining conversations. Themed Re(Novating) Brands | Re(juvenating) Retail | Re(Purposing) Ecommerce, Day 1 buzzed with the energy of over 1500 changemakers, including retailers, investors, policymakers, and thought leaders from across the globe.

From groundbreaking strategies to innovative collaborations, the day proved why IREC X LABELS is the ultimate arena for shaping the future of retail, D2C, and licensing. Here's your dose of highlights that made headlines:

Retail’s Renaissance Starts Here!

Brewing Success with Starbucks India
The fireside chat between Sushant Dash, CEO of Starbucks India, and Ritu Marya was nothing short of inspiring. Dash shared how Starbucks’ focus on local collaborations has fueled its growth in emerging markets.

Sushant Dash, CEO, Starbucks India said, "There are two key aspects to this. Firstly, we have a great brand, and that’s thanks to all the people before me who have built it. Many people naturally want to be associated with it, and we need to acknowledge that. Secondly, in terms of planning, Starbucks globally has a history of collaborating with popular culture, designers, and movies. For example, over the last year and a half, we’ve tied up with themes like Wicked, which is currently featured in our stores, and other global launches that customers hear about on social media."

"However, there are expectations around these collaborations. Last year, we didn’t bring a tie-up with a popular Korean brand to India, and we faced backlash from Gen Z customers who felt left out. This made us more conscious about how we approach such opportunities locally. We’ve started similar initiatives in India, and we’ve done it twice now. Last year, we had our first tie-up, which was a huge success, selling out within a week or ten days. This year, we collaborated with Manish Malhotra, and it has also performed exceptionally well."

Reconciling the Physical-Digital Paradox
The hottest topic of the day was the panel discussion on bridging the gap between physical and digital retail. Rajesh Jain, Managing Director and CEO, Lacoste India; Naiyya Saggi, Group Co-Founder, Good Glamm Group; Tushar Ved, President, Apparel Group India; Prashanth Aluru, CEO & Co Founder, TMRW; and Vineet Gautam, CEO & Country Head, Bestseller India shared compelling strategies to create seamless omnichannel experiences.

Tushar Ved, President, Apparel Group India said, "Expectation of consumer differs from one place to another. Consumers are getting evolved and these days 10min delivery is possible. Indian consumers are undermining and shopping experience is different in India from what we have abroad."

Vineet Gautam, CEO & Country Head, Bestseller India spoke about the brand building, collaboration and local collaboration and how it will help the brand to reach out more people. He said, "Localize the merchandise. Right thing for the right audience is needed."

Expressing his views on global brand in India, Rajesh Jain, Managing Director and CEO, Lacoste India said, "Its not easy for a global brand to become successful in India. Global collaboration works well in India."

Naiyya Saggi, Group Co-Founder, Good Glamm Group shared about customer experience and expectations, celebrity investment, collaborations and much more. She said, "The clutter in social media can be broken, if the narrative is build nicely."

Breakthrough Insights
The Future of Retail Ecosystems – Venu Nair, Chief of Strategic Partnerships and Omnichannel at Myntra, unveiled strategies to build resilient networks that stand the test of change.

"Retail is much beyond omni channels. India is 4th largest in retail right now.  And the lifestyle market is around 130billion lifestyle market with 80 percent fashion. There are organized and unorganized category both. There are 10k creators on Myntra who keep the users engaged with the content. We are evolving with technology. We have personal customization with technology enablers. We have stores of various brands, like Mango. We also do campaign through celebrity and for us it's all about influencer and celebrity collaboration to drive brand awareness. Myntra is one of the leading lifestyle player with more than 9700 brands in our website."

Winning Over Multigenerational Shoppers – Gunjan Shah, CEO, Bata India, captivated the audience with insights on balancing heritage and innovation to stay relevant across generations.

"We started in Europe and we are the leading footwear brand in India. Very few companies had stayed relevant for long time. Being relevant is to evolve, and evolution is what we are and we promise in what we are doing. To stay relevant, core values has to be there, like trends we need to follow, quick service has to be there and digital interface is important. We believe in "lift and learn" technique. For example, if you lift a product in the store, you can see the detail on screen regarding that, learn more about the product and decide on buying. In this way, consumer will get better idea about the product. Visual merchandising is important. Pros and cons in consumer perspective will be there. We are focused on making our organization sustainable with our products."

Brand X Summit: Creativity Meets Collaboration
Post-lunch, the Brand X Summit took over, spotlighting the power of partnerships in driving retail’s next big wave. Leaders from HRX, Triumph Group, and Bisleri International shared real-world examples of innovation at work.

"Speaking about the retail industry, Mit Desai, Practice Leader, Consumer and Internet at Praxis Global Alliance said, "retail market is growing fast in India."

While Poppy Marshall-Lawton, Vice President, Laura Ashley said that India was an interesting market to target for. Stating further, she added, "Customization is important in every aspect. We work closely with the local partners and sometimes it's about how the consumers feel. Their feedback do play an important role."

Expressing his views on technology perspective, Berry Singh, Co-founder & COO, ace turtle said, "Digital adoption is growing and evolving. Also, there is a change in the market scenario as the exposure level of brand are more. Also, the monetary and the distribution part do play a major role in developing the brand. If we talk about the challenges, there are regulatory framework, capital and right partner to guide the brand do play an important role in growing the brand."

Meanwhile, Anand shared his thoughts on the same. He added, "Localization to suit the. Indian audience is really important. And, we need to educate the customers regarding the brand so that brand identity becomes simpler."

Entrepreneurial Fireworks
The day ended on a high note with an electrifying fireside chat featuring Vivek Biyani, Founder of Broadway. Sharing his entrepreneurial journey, Biyani painted an inspiring picture of redefining Indian retail for the next decade.

A fireside chat was conducted where Vivek Biyani poured his insights on digital e-commerce, about being the first digital company and how they are evolving in the technology side. He spoke on brand consumption and per capita penetration. "Forty to 45 percent is consumed by social media. We are excited about the healthcare and wellness industry, nutritious space and sneaker space. There is huge way of growth to grow in this segment."

The Buzz Continues!
With just Day 1 in the books, IREC X LABELS 2024 has already set the bar sky-high. As attendees gear up for another action-packed day, the conversations promise to get even bigger and bolder.

Stay tuned for Day 2 highlights as we dive deeper into innovation, sustainability, and the art of scaling in retail. This is where the future unfolds!

Acubi Fashion has emerged as a fresh and captivating trend that harmonizes comfort with contemporary design, making waves in the global fashion scene. Rooted in Korea and inspired by the aesthetics of Korean brands, this style blends casual minimalism with edgy, subversive elements. It celebrates individuality and self-expression through versatile basics, muted tones, and clean silhouettes, perfect for those who value simplicity with a modern twist.

With a focus on sustainability and cultural fusion, Acubi Fashion has gained traction among fashion enthusiasts worldwide, often seen in social media trends and streetwear culture. Its adaptability makes it a go-to choice for creating effortlessly chic looks that align with today's dynamic style preferences. 

Check More: Top 7 Korean Clothing Brands Taking India by Storm

Why the Word Acubi? 

In other words, acubi fashion is a trend in which clothes are minimalistic and completely fashionable. It’s for anyone who does not feel like doing much but wants to look as stylish as possible. The main parts of delicate Acubi fashion are a plain tee, shorts and non-viously jewels.

Clothing, styles, directions, and preferences are shifting constantly after all to a level where you can combine various styles and create something new and call it that. The point is Acubi remained pinned for this particular type of aesthetic as the style started to get more popular across social media!

Know More: Top 5 Japanese Clothing Brands in India

Indian Websites Selling Acubi Fashion 

Presenting a hand-picked list of the best online websites for Acubi fashion shopping. Check out this curated set of sites while sitting on your sofa. 

1. Uncut Trends

Uncut Trends based in Manipur, India offers affordable fashion by the company with items such as cropped cardigans, pleated skirts, and parachute pants. It also has a simplicity and individuality in its designs that can be fresh for layering and goes well with neutral colours and little accessories as they provide comfortable, chic casual wear.

2. Lewkin

Lewkin has very affordable Acubi clothing that ranges from cropped tops, black pleated skirts and relaxed pants for layering that is trendy and minimalistic. It’s cheap and produces various designs to meet the current trends. 

3. Amazon

Amazon India offers Acubi-inspired post-modernist chic and easy-to-dress concepts like oversized jackets, tailor-made trousers and a lot of epochs. This makes it easier and cheaper for shoppers to adopt the developing trend that is in line with luxury and comfort globally.

4. Etsy

On Etsy, Acubi fashion products can be bought in India such as Y2K tops, cropped cardigans, and pleated skirts. These affordable versatile pieces embody the minimalist layered system of clothing known as the Acubi style ideal for individual expression.

Key Elements of Acubi Fashion

Acubi fashion is a mix of casual wear, minimalism, and rebelliousness that is traced in Korea and is a short form of the Korean brand Acubi Club. Some key elements of Acubi fashion include:

• Silhouettes

Y2K-influenced silhouettes such as tight-fitting tops, loose bottoms, and mini skirts paired with high-top socks.

• Colors

Acubi fashion incorporates low-intensity coloration, in contrast, Y2K fashion can be described by intensive coloration and different material contrast.

• Subversive basics

The Acubi fashion is plain or dark clothes with sometimes shocking details such as wear, split layers and openings.

• Relaxed fits

As earlier mentioned, Acubi fashion is versatile with a lot of loose fittings. 

Tips to Style Your Acubi Outfit

• Acubi Minimalism: Embracing Simplicity

The Minimalistic Acubi style is characterized by simplicity with the black and white basic colors, geometric shapes and the least ornaments. Some people go for a daring look when selecting wallpapers, while others go for quality detailing; the idea in this case is to go for simplicity.

• Elevated Acubi: Prioritize Quality, Not Quantity

Acubi fashion is minimalistic and reflective of the current trends, yet the excess is never a good thing, therefore, it is always key to quantity when constructing the look. It is better not to overload one's body with clothes, but to select those that look beautiful, and at the same time are comfy. Whether you are dressing up on your own or designing your house, quality dictates a good style. It should be stated that you can combine different pieces to make a statement about your personality and uniqueness.

• City Acubi: Shape Your Look

The majority of respondents belonging to the Acubi fashion subculture recommend dressing according to one’s body shape. Of course, some might argue that how a piece of clothing conforms to the figure of the person wearing it is, or might be, an even larger part of what Acubi is all about.

• Upcycled Acubi: Mix, Match and Create

Reusing old clothes to create new stylish and nonduplicateable pieces fit for Acubi is the best way to work within budget constraints. You can also transform the products themselves into layered products to match the style’s general minimalistic appearance. Often misidentified as Subversive Basics this trend which invaded TikTok and Pinterest has its approach to sustainable fashion.

• Playful Acubi: Have Fun with Fashion

Fashion Acubi is best described as the ability to express oneself in a fun way. For one, there’s no certainty in the way one has to dress— it’s all about comfort. Use whatever type of cologne you feel like using and do not overthink it too much; it’s about enjoying the experience and sticking to what you wear best.

Also Check: Top 7 Israel Products Brands List in India

Famous Products for Acubi Styling

Here are a few clothing items to help you build your Acubi collection and styling:

1. Strappy Tank Tops

These blouses might be basic and lightweight, but they are important when it comes to the kind of layering worn by Acubi fashion. Select simple trim or low-cut strap varieties in mud or black or white to be easily combined with elongated-sleeved separates or blouses to create an extremely chic style.

2. Baby tees

Baby tees are those cute, easy-to-wear kinds of clothes that are suitable for wearing in hot climates. Crop slim-fit tees are suitable for the figure, and most designs come with prints to add a little intrigue of character.

3. Slim-fit long-sleeve tops

This is where the “subversive basics” part of Acubi fashion comes into play. Take it up a notch with Acubi-inspired sleeves by selecting long sleeves combined with innovative off-shoulder silhouettes, shaped prints, cutouts, ruching, meshing, and the like in grunge washes of color. Jewel-necked, sheer knit cardigans and sweaters can also not be missing in the Acubi layering category. Make sure a little skin is showing for added areas of interest, such as the midriff in tank top or camisole tee shirts.

4. Wide-leg pants

The most obvious Acubi choices are cargo pants with thick functional pockets or low-rise loose jeans in washes. Bootcut jeans are more appropriate for figure-flaunting. Striped sweatpants can also be worn as casual athleisure wear too.

5. Mini skirts and high socks

Ensure you limit yourself to non-colours like black, grey, dust-blue and olive green. For the officials look for intricate details such as ruched features, cuts that are off-centre, pleats and zippers. Pump it up with high-top socks or go crazy with chic leg warmers.

Upgrade your Wardrobe 

Acubi fashion is a combination of concise outlines and bright patterns that is gradually entering the Indian market. Based on Korean design principles, it is associated with comfort, uniqueness, and ecological orientation. Being the latest fashion trend, the casual and comfortable look is being adopted by Indian fashion enthusiasts and this is evident through companies like Uncut Trends and Lewkin and more.

The frenzy shopping experience, “Black Friday Sale,” has become a global phenomenon, and Indian retailers are quickly adapting to this trend. Traditionally marking the start of the US holiday shopping season, Black Friday now resonates strongly with Indian consumers, particularly in the aftermath of the festive Diwali season. Retailers across fashion, beauty, personal care, and e-commerce are leveraging this opportunity to woo shoppers with massive discounts, innovative participation, and tailored offerings.

A Booming Market with Black Friday

Black Friday has grown beyond being just another shopping event in India. Predicted to witness a staggering CAGR of 37.4 percent by 2032, the Indian Black Friday market is expanding rapidly, driven largely by lifestyle products such as jewelry, fashion, beauty and personal care segments. As a second chance for shoppers who may have missed Diwali deals, Black Friday Sale is a crucial time for businesses to boost year-end sales.

Fashion Retailers Take the Lead

Fashion retailers like Reliance Trends are rolling out deals to cater to urban and rural shoppers. Its special initiative, offering products worth Rs 2000 for free on purchases of Rs 3499 or more, highlights its commitment to making high-quality fashion affordable. Trends is truly democratizing fashion in India by strengthening its reach right from metros to Tier II towns and beyond. 

On the other hand, Savana India’s fastest-growing fashion brand, is hosting its “Savana Carnival” with discounts of up to 80 percent. With casual wear, office attire, and chic weekend outfits.

Urbanic, known for its European-inspired designs, offers up to 70 percent off during its Black Friday sale. The brand’s Black Friday sale will be available on both its app and website, giving shoppers access to an elevated selection of versatile wardrobe staples. 

Beauty and Personal Care Take Center Stage

Vishal Chaturvedi, Group Chief Revenue Officer, The Body Shop, said, "As the Diwali festivities settle and winter arrives, we’re excited to announce our upcoming Black Friday Sale, offering the perfect opportunity to stock up on your favorite personal care essentials.”

The Body Shop's Black Friday Sale, starting November 28, offers exclusive deals on skincare essentials like shower gels and body butters. Featuring collections like British rose, almond, shea, and hemp, the sale ensures hydrated, nourished skin this winter. 

Beauty brand Kindlife is making waves with its innovative shopping experience. Introducing Kiki.AI, which provides personalized product recommendations based on individual skincare needs. With discounts of over 50 percent on top products and live shopping events featuring influencers and experts, the brand expects a tenfold increase in sales over a typical weekend.

Furthermore, LA Pink highlights its Buy 1, Get 1 Free offer on microplastic-free products to inspire sustainable beauty practices.  

Nitin Jain, Director, La Pink added, “This initiative not only introduces more consumers to our 100 percent microplastic-free beauty products but also emphasizes the value of conscious choices that prioritize health and sustainability. This is not merely a sales event; it is a chance to inspire conscious beauty practices and promote skin care tailored for Indian skin.”

The Honest Tree is offering a 20 percent discount on luxury bath and body care, focusing on self-care tailored to Indian skin.

“At The Honest Tree, we have crafted a range that addresses the unique needs of Indian skin, blending heritage-inspired ingredients with modern science. This Black Friday, indulge in our thoughtfully curated body care collection at exclusive discounts, and embrace a self-care ritual that’s as exquisite as it is effective,” explained Mansi Sharma, Founder, The Honest Tree

Kylie Cosmetics has thrived in India with its lip kits and new launches like Cosmic Kylie Jenner fragrances and lip oils. Available at Sephora, the brand offers a 20 percent discount on purchases above Rs 3,500 this Black Friday, ideal for stocking up.

Kumar Prashant, Business Head, Kylie Cosmetics at House of Beauty, elaborated, "India remains a vibrant market for global beauty brands, and Kylie Cosmetics is thriving with exclusive availability at Sephora. Recent launches like Cosmic Kylie Jenner fragrances, Tinted Butter Balms, and Lip Oils have driven a 60 percent month-on-month sales increase."

Whereas Boddess Beauty is offering a flat 50 percent off on an array of luxury beauty and skincare brands, Mansi Sharma, Co-Founder, Boddess Beauty explained, “Explore unbeatable deals on luxury beauty, featuring international icons and cult favorites like Anastasia Beverly Hills, Max Factor, and more. It’s your chance to indulge in world-class beauty at incredible discounts while enjoying a seamless shopping experience that celebrates self-care and luxury. This is not just a sale; it is a celebration of beauty, redefined and elevated to indulge your love for all things exquisite.

More beauty brands, like Anastasia Beverly Hills, the iconic US brow and makeup brand, are offering a flat 20 percent off at its stores in Noida and Mumbai. Korean skincare brands Laneige and Innisfree bring irresistible deals, including a flat 20 percent off on full-sized products at Laneige and up to 30 percent off plus an additional 10 percent off on select Innisfree products. O3+ Professional offers up to 20 percent off on purchases, with an extra 5 percent off on orders above Rs 2,199, while Revlon entices with a Buy 2, Get 1 Free offer.

Jewelry: Join the Bandwagon

Black Friday at Paksha is a celebration of gratitude with an exclusive 15 percent off on their entire collection. “Every piece at Paksha is meticulously crafted by artisans who pour their passion and expertise into creating jewelry that is timeless, queenly, and modern,” added Sunaina Ramisetty, Founder, Tarinika and Paksha

Sealing the Deal 

From personalized skincare recommendations to curated sustainable fashion, the Black Friday Sale in India is more than just a shopping event, it is a celebration of evolving consumer trends and market dynamics. Retailers are combining massive discounts with tailored experiences to cater to India’s diverse consumer base, making Black Friday an unmissable event in the Indian shopping calendar. This year, whether it is indulging in luxury skincare, or picking timeless jewelry, Indian shoppers have a plethora of options to explore and embrace the spirit of Black Friday.

Going to a party, where your friends like to have fun with alcohol, doesn’t have to make non-drinkers feel half-baked. Fruit beer allows those people who prefer no or low alcohol-content drinks to enjoy the festivities. Fruit beer is made just the way you may have imagined, with fruit added to the beer. Fruit can be added to any beer style and any beer style can undergo the fruit addition, although certain beer styles are more appropriate with this addition than others. Below are some of the fruit beers that are famous and well-liked by many who take beers.

Check More: Best D2C Non-Alcoholic Drinks in India: Refreshing Choices for You

Important Characters of Fruit Beer

• Citrus Dominant

Because oranges are widely consumed in Indian foods, orange is frequently employed in fruit beers, yielding a citrus flavour. 

• Local Fruit Incorporation

Indian brewers try to use local fruits like mango, guava, or berries to achieve different tastes. 

• Mild sweetness:

Some fruit beers also present in India are not always very sweet but intended to be slightly less so, to balance taste. 

• Alcohol by Volume

Fruit beers usually have an ABV of 4-8 percent but other fruit beers can range from 1 to as high as 10 percent ABV. One of the important considerations that make fruit beers preferred is that they have low alcohol by volume resulting in all ages consuming it. 

• Fermented 

Fruit beer is simply fruit beer, with flavoring added from fermented fruits like raspberries and strawberries. 

Know More: Top 10 Beer Brands in India Under Rs 400: Sip Without Splurging

Best Sparkling Wine Brands in India: Share Your Sparkling Moments

Top Fruit Beer Brands in India 

Here are a few fruit beers that are well-known and popular among beer drinkers. 

1. Fruli Strawberry

Fruli Strawberry is a strawberry fruit beer produced at the 300-year-plus heritage brewery, the Huyghe Brewery sited in Melle, near Ghent, and owned by the De Laet family for a century. This rare mix includes the flavour of the well-known Belgium White Beer while containing real strawberry juice which makes it naturally striking, light and juicy. The strawberry juice balances the zest of the wheat beer to ensure that you find the beer extremely delicious and perfect for fruit lovers.

Key Features: 

• A blend of 70 percent Belgian wheat beer and 30 percent pure strawberries 
• 4.1 percent alcohol by volume 
•  Best served cold 

Key Ingredients: 

• Coriander and orange peel
• Water, hops, malt, and yeast
• Strawberries
• Belgian wheat beer

2. Kirsch Gose

Kirsch Gose by Victory Brewing Co. is a tart cherry beer with a somewhat light mouthfeel and a salty kick at the end. Flavours of fresh cherries, hints of sea salt and the warmth of spices give this ruby-red session ale a taste that is enhanced by the crispness of carbonation. The full name of the beer is lemon and lime fruity flvour, it is very bright, citrussy and juicy and highly refreshing, perfect for warm spring days, for lovers of fruit and sour beers.

Key Features: 

• Gose beer is not very alcoholic and contains an ABV that oscillates between 4.2 percent and 4.8 percent.
• The beer gets top fermented with ale yeast and lactobacillus which results in a sour taste.
• It was brewed from wheat, barley, coriander and salt. The grain bill is typically 40/60 Pilsner malt to wheat.

Key Ingredients: 

• Fruit syrups
• Salt
• Acidulated malts

3. Grapefruit Sculpin

Grapefruit Sculpin by Ballast Point is a fruit beer with grapefruit character, with an ABV of 7 percent with ruby red grapefruit’s tartness and Ballast Point’s Sculpin IPA’s grapefruit rind bitterness. Flavors of grapefruit, tangerine, and nougat are present along with the typical honey-like malts and an added bitter taste from the hops. Overall, it is medium-bodied and harmonious with the right amount of tartness and hoppiness making it greatly suitable for those who want their beer with a twist of citrus within an already familiar IPA taste.

Key Features:

• Fruit-infused India Pale Ale
• Pours with a vibrant, golden hue.
• 7 percent ABV, offering a strong yet well-hidden alcohol content.

Key Ingredients: 

• Grapefruit
• IPA (India Pale Ale)

4. Banana Bread Beer

Banana Bread Beer is a unique beer made using banana and fair-trade malts. It comes with inviting Banoffee smells, a creamy malt base, and a trace of pepperish hops. This malt liquor possesses fruity flavors that are quite dominantly banana and is a good fruit beer that has a character of its own.

Key Features:

• Distinct strong fruit and sweet banana flavor
• Adds a mild peppery taste to balance the whole dish.
• Has a banana-toffee taste to mimic the scent and flavor of desserts that’s blend of banana and toffee.

Key Ingredients: 

• Brown sugar
• Sour cream
• Cinnamon

5. Kasteel Rouge Cherry

Kasteel Rouge Cherry is a strong fruity beer that is produced by adding sweet cherry liqueur in Kasteel Donker. This type contains a natural cherry flavor and undertones of cherry flavor with a hint of chocolate, caramel, toffee, and malt. Now the beer feels very soft but has somewhat acidic undertones with a nice cherries’ sweetness. In its purest form, it is a rather powerful drink, but under auspicious circumstances, thirst-quenching, more suitable for aperitif, especially in summer.

Key Features: 

• The impression is dominated by the scent of oblacinska cherries.
• This ingredient gives the beer a beautifully sour kick, deepening the fruit flavor that is already present.
• Strong, yet easy to drink.

Key Ingredients:

• Barley malt
• Wheat
• Cherries 
• Spices
• Steviol glycosides

6. Wisconsin Belgian Red

Wisconsin Belgian Red contains Montmorency cherries, whole, ‘processed,’ as well as malted wheat and barley.  It is stored in oak vats for a year it has a bright ruby red color together with a rich, cherry taste preferred by most consumers. They get more than a pound of cherries packed in each bottle giving it a nice blend of tart cherry, malt and hops. Depending on the temperature it is a light beer, but with a good body and high carbonation so is ideal for lovers of cherry beer.

Key Features: 

• Carbonation rates that are on the high side in interaction with the sour taste
• Elegant length with a smart fresh, clean finish with seductive touches of sweet spice and a flash of oak to linger. 
• This variant has been matured in oak tanks for one year. 

Key Ingredients: 

• Montmorency cherries from Door County
• Wisconsin-farmed wheat and Belgian-roasted barley
• Aged Hallertau hops add a hint of spice and complexity

7. Samuel Smith Apricot

Samuel Smith Apricot is rather a fruit beer produced at All Saints Brewery and made using organic produce. It blends beer which has been under-complicated through multiple fermentation with real organic apricot pulp to provide a balanced taste. This adequately complements the natural flavor of apricot and has led many fans of strong stronger fruit beers matured with equally sweet fruit tastes to embrace the product.

Key Features:

• Assists in giving the organic apricots natural flavours without the use of any additional preservatives.
• Usually, the colour is golden or amber with the foam that is light and which has a frothy appearance.
• Accompany well with other light salads, creamy desserts or simply on its own.

Key Ingredients: 

• Organic malted barley
• Organic cane sugar
• Organic apricot concentrate

For Fruity Joy

The fruit beers provide an Indian taste of real brews and the flavors include citrus, sweet and tropical fruits. They have low alcohol content to appeal to customers looking for a weaker but easy-on-the-throat drink. In general, fruit beers add a great punch and a new sensation for the people of India making their beer moments even more enjoyable.

Over the last decade, beauty brands owned by celebrities have become the trend in India converting glamour and business promotion into the beauty business. Celebrities continue to introduce new trends in skincare, hair care, and makeup that have incorporated their outlook on life by starting their own brands. In the age of social media, these brands have become the extension of their influence allowing fans to relive their favourite star's style. Because of the beauty industry’s staggering profitability and momentum, these endeavours have become aesthetically inventive as well as lucrative for the celebrities behind them.

Also Read: Top Indian Brands Founded by Men Revolutionizing Women's Needs: A New Era of Inclusivity

Beauty and Personal Care Market in India

India's beauty and personal care market will exhibit a compounded annual growth rate of 10 to 11 per cent to reach $34 billion by the year 2028. Through online shopping, cross-border beauty products have become easier for consumers to shop especially those living in tier III and tier IV cities to shop the latest trends previously available only in metros.

Read More: Top 7 Lingerie Brands in India with Price: Luxe to Everyday

Factors Promoting Celebrity Beauty Brands 

• Social media

Users always turn to social accounts for recommendations and it is thus best to have a strong social media profile.

• Celebrity endorsements

It supports a brand by giving the added perception of endorsement and of a celebrity backing a product.

• Cultural Relevance

 Celebrities know regional demands and customizing goods and services to meet those demands and customers effectively.

• Lucrative Market Potential

The beauty industry is highly profitable with almost instant economies of scale available in the market. When partnered with a celebrity these brands readily fit into the market due to the celebrity status of the artist.

Also Check: Top 10 Brands like Coach that Sell Bags and Accessories

Top 7 French Skincare Brands in India: Unlock your Radiance 

Top Beauty Celebrity Brands in India 

1. Kay Beauty 

In 2019, Katrina Kaif came up with “Kay Beauty” an Indian beauty product line that was founded to create quality makeup products for Indian skin, providing professional quality lipsticks, eyeliners, and foundations. It is a brand of beauty that harmonizes both glamour and skincare and contains the component of nourishing – avocado, and mango butter. With the attractive design of both the product and its packaging, and the company positioning itself as budget-friendly, the main aspects of the brand’s personality are professional tool inclusiveness and instant results.

2. Hyphen 

Kriti Sanon launched Hyphen on her 33rd birthday, a budget-friendly skincare brand offering natural and vegan products. Hyphen focuses on harnessing the power of nature to create effective skincare solutions, including sunscreens, moisturizers, and serums. The brand stands out for being 100 percent natural, vegan, and plastic-free. With a vision to provide simple, practical, and affordable skincare, Hyphen currently features three key products: All I Need Sunscreen SPF 50 PA++++, Barrier Care Cream, and Golden Hour Glow Serum.

3. 82°E

In 2022, Deepika Padukone launched her skincare brand, 82°E, offering clean, vegan, and cruelty-free products enriched with natural ingredients. Focused on holistic self-care, the brand promotes nourishing the mind, body, and spirit. Deepika also owns All About You, a clothing brand she launched in 2015 with Myntra. Known for her beauty and impeccable style, Deepika is not only a versatile actress but also a successful entrepreneur.

4. Akind

Isha Ambani and Mira Kapoor have recently founded Akind – the skincare brand dedicated to skin barrier protection. The firm’s slogan ‘Build, Balance, Defend’ encompasses the three ranges that work to build, balance and defend skin. Akind stands for a complete and environmentally friendly treatment of oneself and Mira Kapoor is an entrepreneurial guru in the beauty industry.

5. Anomaly 

International actress Priyanka Chopra has recently forayed into the hair care segment with her brand “Anomaly” which was first promoted across select Target stores in the USA and formally made its Indian debut in 2022. Low-cost and high-quality brand Anomaly aims to deliver the best haircare experience, with fewer components. The brand maintains high-quality formulas by cutting down on the expenses incurred in packaging. Anomaly became the second richest celebrity brand by 2023 leaving behind Rihanna, Kylie Jenner and Selena Gomez brands proving beyond doubt that Priyanka has done well not only in acting.

6. LoveChild 

LoveChild is the newly established beauty brand by Masaba Gupta, who is an Indian fashion designer. Lip colors and nail polishes are the two popular beauty segments of the brand but it goes beyond it with products such as fragrances, facial mists, sheet masks and intimate wipes, that are developed to suit Indian skin tone and skin type. As for one of the owners of the fashion Empire “House of Masaba” LoveChild is her beauty brand. The brand deals with the concept of age ground and everyone’s skin tone which can be easily seen in various products posted online.

7. Naked 

In 2013, model turned actress, Lisa Haydon launched “Naked”, a line of natural cosmetics without preservatives and “Made by Hand”. Starting as a kitchen interest, where Lisa prepared scrubs and oils for friends and relatives, Naked became a genuine homegrown sensation. Ranging from Rs 600 to Rs 1200 for one set, the products are reasonably priced and the brand heavily relies on organic material. Lisa wishes to diversify her range and work with Ayurvedic professionals.

8. Soezi

Sonakshi Sinha came out with the Press-On Nail Brand “Soezi” on Amazon Beauty in partnership with the lawyer turned businesswoman Srishti Raai. It creates a gap in the beauty market and has a number of press-on nails. Soezi is available online in India and has gone a notch higher to Africa and is in the process of spreading more to the world including Seychelles.

Famous Formulas

Adjusted to the Indian market, the beauty brands owned by female celebrities have completely changed the sphere, providing customers with a wide choice of products aimed at solving all types of skincare and makeup problems. These established celebrities are therefore creating new trends and encouraging their followers to take care of their beauty in a more intimate way as the beauty market progresses daily.

Women in India are embracing premium alcohol brands like never before. Whether it’s a party, a celebration, or just a quiet evening, having the right drink enhances the experience. Here’s a curated list of the best alcohol brands that women in India love. These brands are popular for their taste, packaging, and uniqueness.

Check More: Top 10 Strongest Beer Brands in India | with Highest ABV%

Top 10 Irish Whisky Brands in India That You’ll Love to Try!

Why Women Love Premium Alcohol

Women today prefer refined and flavorful options over strong, unbalanced drinks. Brands now focus on low-calorie drinks, fruity flavors, and stylish bottles. The shift is all about sophistication and fun in one sip.

Also check: Top 10 Red Wine Brands in India

1. Johnnie Walker: Timeless Whisky for the Bold

Johnnie Walker is a global icon. It’s loved by women who enjoy rich flavors and bold aromas. Their Black Label offers a smooth blend of smoky and sweet notes. Johnnie Walker introduced a limited-edition “Jane Walker” bottle to celebrate women in whisky culture.

Features that set it apart:

• ABV of 40 Percent. 
• Versatile for cocktails or neat.
• Comes in beautiful collectable editions.
• Ideal for women who love whisky with character.

2. Kasama Rum: Tropical Sweetness in a Bottle

Kasama Rum is the go-to drink for women who love something fruity. Made in the Philippines, this rum is bursting with pineapple and vanilla flavors. Kasama means "together" in Filipino, making it perfect for sharing with friends.

Features that set it apart:

• Low alcohol by volume 40 percent (ABV), perfect for light sipping.
• Beautifully designed bottles that look great on your shelf.
• Great base for tropical cocktails like piña coladas.

3. Nilgiris Indian: A Gin Inspired by Nature

Nilgiris Indian Gin is crafted in India and inspired by the Nilgiri Hills. It offers a floral and herbal taste that’s truly refreshing. Its distinct flavors make it one of the most unique gins made in India.

Features that set it apart:

• Infused with Indian botanicals like coriander and tea leaves.
• Smooth and light, perfect for gin and tonic lovers.
• A great choice for a relaxed evening.

4. Magic Moments: India’s Favorite Vodka

Magic Moments is a household name when it comes to vodka in India. Women love its smooth texture and variety of flavors. Magic Moments is one of the first Indian brands to offer such a diverse range of vodka flavors.

Features that set it apart:

• Affordable and widely available.
• Comes in fruity flavors like Green Apple with 37 percent ABV and Lemon with 42 percent.
• Easy to mix with sodas and juices.

5. Paul John: India’s Luxury Whisky

Paul John offers whisky that’s luxurious yet approachable. Made in Goa, it’s crafted using Indian ingredients and aged to perfection. Paul John whiskies have won multiple international awards for their quality. Paul John single malt has an ABV of 46 percent, Paul John single cask has 57 percent and Paul John Classic Select Cask has 55.2%.

Features that set it apart:

• Rich and smooth flavors with hints of spice and honey.
• A premium choice for whisky lovers.
• Pairs well with Indian dishes.

6. Absolut Vodka: A Splash of Creativity

Absolut Vodka is known worldwide for its purity and bold flavors. It’s a favorite for women who enjoy experimenting with cocktails. Absolut often collaborates with artists to create limited-edition bottles. This vodka contain the lowest ABV of 38 percent and highest of 50 percent.

Features that set it apart:

• Unique flavors like Vanilla, Lime, and Raspberry.
• Eye-catching bottle designs that double as decor.
• Perfect for making Martinis and Cosmopolitans.

7. Bacardi: The Life of Every Party

Bacardi’s rum is synonymous with fun and flavor. It’s perfect for making mojitos or enjoying on the rocks. Bacardi is one of the oldest rum brands in the world, with over 150 years of history. This brand also contains the lowest ABV of 35 percent and the 40 percent highest ABV. 

Features that set it apart:

• Wide range of fruity flavors like Mango and Coconut.
• Great for tropical and summery cocktails.
• Light and easy to drink, even for beginners.

8. Harridan: Bold and Beautiful Vodka

Harridan Vodka is bold, just like its name. It contains 44 percent abv.  It’s perfect for women who want a strong yet smooth drink. Harridan Vodka is made with organic ingredients, offering a cleaner drinking experience.

Features that set it apart:

• High-proof vodka with a rich flavor profile.
• Handcrafted in small batches for premium quality.
• Looks stunning with its vintage-inspired bottle.

What to Fit Where

• Best Alcohol for a Girls' Night In: For a casual night, go for Magic Moments Vodka or Bacardi. Their fruity flavors make cocktails fun and easy to prepare. Pair them with light snacks for a great evening.
• Low-Calorie and Low-ABV Options Women Love: If you’re watching calories, Kasama Rum and Nilgiris Indian Gin are ideal. Both are light and perfect for mindful drinking.
• Crafted for Her: Alcohol Brands That Focus on Women: Harridan Vodka and Absolut often market their products in ways that resonate with women. From sleek packaging to bold flavors, they cater to women who appreciate the finer things.

Pairing Drinks with the Perfect Occasion

• Celebrations: Johnnie Walker Black Label for whisky lovers.
• Casual brunch: Nilgiris Indian Gin for refreshing cocktails.
• Romantic dinners: Paul John Whisky for a touch of luxury.

Fun Cocktail Recipes to Try

1. Tropical Pineapple Punch (with Kasama Rum): Mix with pineapple juice, coconut water, and ice.
2. Classic Mojito (with Bacardi): Add mint, lime, sugar, and soda water.

Sip In Your Way

Choosing the right alcohol is all about what suits your mood and occasion. These brands are perfect for women who enjoy a mix of flavors, elegance, and fun. So, which one are you trying next? Let us know your favorite in the comments or share your signature cocktail recipe!

Made in the Cognac region of France, this spirit is loved worldwide, including in India. It’s perfect for those who enjoy fine things in life. We’ve picked six amazing cognac brands you can find in India. Each has a unique story, special qualities, and rich flavors. Whether you’re celebrating or relaxing, these brands offer something special for every occasion. From smooth and fruity to bold and complex, there’s a cognac to suit every taste. Discover these top picks and enjoy a sip of pure sophistication.

Know more: Top 10 Strongest Beer Brands in India | with Highest ABV%

Top 7 Wheat Beer Brands in India

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What Makes Cognac Special?

Cognac is a type of brandy that follows strict production rules. It is distilled twice in copper pot stills and aged in French oak barrels. The result is a smooth, aromatic spirit with rich flavors. In India, cognac is becoming increasingly popular among connoisseurs and those who enjoy luxurious drinks. 

Read more: Top 10 Gin Brands in India That Are Elevating Your Cocktail Game 

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Discover the 6 Best Cognac Brands in India: 

Let’s dive into the six best cognac brands that you can savor in India.

1. Hennessy: The King of Cognac

Hennessy is the most famous cognac brand globally. Founded in 1765, it has a rich history of producing some of the finest cognacs. Its popularity in India is unmatched, making it a go-to for parties and celebrations. Hennessy V.S starts at Rs 5,000, while X.O can go above Rs 25,000.

Unique Features

• Hennessy uses eaux-de-vie (a clear fruit brandy) aged for decades to ensure quality.
• Its blends are smooth, with balanced flavors of oak, vanilla, and fruits.

Popular Varieties

• Hennessy V.S (Very Special): Great for mixing in cocktails.
• Hennessy X.O (Extra Old): A premium choice for those who prefer rich and bold flavors.
• Hennessy Paradis: Ideal for true connoisseurs.

2. Rémy Martin: The Cognac for Every Occasion

Founded in 1724, Rémy Martin is known for producing exclusively Fine Champagne Cognacs. This means their products use grapes only from the Grande Champagne and Petite Champagne regions. Starts at Rs 6,000 and can go up to Rs 35,000 for premium options.

Unique Features

• Renowned for its fruity and floral aromas.
• Offers a perfect balance of flavor and elegance.

Popular Varieties

• Rémy Martin V.S.O.P: Smooth and versatile, perfect for sipping or mixing.
• Rémy Martin X.O: Known for its complexity and depth.

3. Martell: A Blend of History and Innovation

Established in 1715, Martell is one of the oldest cognac houses in the world. It combines tradition with modern techniques to create refined and smooth cognacs. Prices start at Rs 5,500 and can go beyond Rs 20,000.

Unique Features

• Uses a unique distillation process that preserves the natural fruit aromas.
• Known for its light and aromatic flavors.

Popular Varieties

• Martell V.S.: Light and perfect for cocktails.
• Martell Cordon Bleu: A masterpiece with rich and spicy flavors.

4. Camus: The Art of Aromas

Camus is a family-owned brand that focuses on creating aromatic cognacs. Since 1863, it has been producing high-quality cognacs with intense flavors. Camus cognacs are priced between Rs 4,500 and Rs 15,000.

Unique Features

• Known for its floral and fruity notes.
• Offers both classic and innovative blends.

Popular Varieties

• Camus Elegance V.S.: A fresh and vibrant choice.
• Camus Ile de Ré: A unique cognac with a hint of saltiness, inspired by the island of Ré.

5. Courvoisier: Napoleon’s Favorite

Courvoisier is often called “Napoleon’s Cognac” because the emperor was a fan. Founded in 1809, it is known for its rich and bold flavors. Courvoisier starts at Rs 4,000 and can go up to Rs 30,000.

Unique Features

• Combines French craftsmanship with bold flavors.
• Offers a wide range of options for different palates.

Popular Varieties

• Courvoisier V.S.: Perfect for casual gatherings.
• Courvoisier X.O.: Luxurious and complex, with hints of cocoa and orange.

6. Louis XIII: The Pinnacle of Luxury

Louis XIII by Rémy Martin is the most luxurious cognac on this list. It is crafted from a blend of 1,200 eaux-de-vie aged up to 100 years. This is not just a drink; it’s an experience. Prices start at a whopping Rs 3 lakh and can go much higher.

Unique Features

• Comes in a handcrafted crystal decanter.
• Every bottle represents generations of craftsmanship.

Popular Varieties

Louis XIII has no varieties; it’s a class of its own.

How to Enjoy Cognac Like a Pro

• Neat: The best way to enjoy premium cognacs like Louis XIII.
• On the Rocks: Add a single ice cube to enhance the aromas.
• In Cocktails: Hennessy V.S or Martell V.S are perfect for mixing.

Pair cognac with dark chocolate, cheese, or even cigars for an elevated experience. Always sip your cognac slowly to savor its rich flavors.

Why Cognac is Loved in India

Cognac is synonymous with luxury and exclusivity. In India, it’s gaining popularity among those who appreciate fine spirits. From weddings to upscale parties, cognac is now a preferred choice.

Interesting Facts About Cognac

• Cognac can only be made in the Cognac region of France.
• Louis XIII has been served to royals and celebrities for decades.
• Hennessy sells about 50 million bottles worldwide each year.

Final Thoughts

Choosing the right cognac depends on your taste and budget. Whether it’s the world-famous Hennessy or the luxurious Louis XIII, there’s a cognac for every occasion. Explore these brands and elevate your drinking experience.

Stilettos are more than just footwear; they make the noice of your style standard. In India, women love stilettos for the elegance and confidence they bring. From high-end luxury to affordable brands, the Indian market offers plenty of choices. Whether you’re dressing up for a party or any office event, the right stilettos can transform your look. Here’s a list of the top stiletto brands in India that stand out in style, comfort, and quality.

Also Read: Top 10 Women's Footwear Brands in India for Comfort and Class

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1. Aldo

Aldo is known for its chic and contemporary designs. The brand focuses on elegance while ensuring comfort. Aldo stilettos come in bold colors, metallic finishes, and unique patterns. Aldo offers collections that are always in sync with global fashion trends.

Features:

• High-quality leather and synthetic materials.
• Cushioned soles for added comfort.
• Versatile options for formal and casual wear.

2. The CAI Store

The CAI Store offers premium-looking stilettos at budget-friendly prices. Perfect for Indian women who want trendy designs without spending a fortune. The CAI Store designs are created keeping Indian weather conditions in mind.

Features:

• Focus on sustainability with vegan materials.
• Lightweight stilettos that are perfect for long hours.

3. Rag & Co

Rag & Co focuses on creating footwear that’s equal parts stylish and comfortable. Their stilettos are designed for women who love minimal yet impactful designs. Rag & Co stilettos are handmade, ensuring quality and durability.

Features:

• Crafted using premium materials like suede and leather.
• Neutral shades for versatile styling.

4. Allen Solly

Allen Solly is a trusted brand for quality apparel and footwear. Their stilettos are perfect for women looking for an affordable yet stylish option. Allen Solly’s footwear collection is inspired by urban lifestyles.

Features:

• Simplistic designs with a modern edge.
• Perfect for work and casual outings.

5. Clarks

Clarks is a heritage brand known for its timeless designs. The brand’s stilettos combine comfort and elegance seamlessly. Clarks uses innovative techniques to make their footwear lightweight yet durable.

Features:

• Ortholite footbeds for extra cushioning.
• Sophisticated designs suitable for any occasion.

6. Mochi

Mochi is an Indian favorite for stylish and affordable footwear. Their stilettos are vibrant and perfect for parties or festive occasions. Mochi releases new collections during every major Indian festival.

Features:

• Wide range of designs, from embellished to plain.
• Budget-friendly options without compromising on quality.

7. Hush Puppies

Hush Puppies is renowned for its comfort-driven designs. Their stilettos are ideal for women who want to stay comfortable while looking stylish. Hush Puppies pioneered the concept of ‘casual elegance’ in footwear.

Features:

• Soft leather uppers and padded insoles.
• Neutral tones and sleek finishes.

8. Liberty

Liberty offers stylish stilettos at affordable prices. Their range caters to the everyday woman looking for durable yet trendy footwear. Liberty is one of India’s oldest and most trusted footwear brands.

Features:

• Long-lasting materials and sturdy designs.
• Perfect for both workwear and parties.

9. Jimmy Choo

Jimmy Choo is a luxury brand synonymous with high fashion. Owning a pair of Jimmy Choo stilettos is a dream for many. Jimmy Choo stilettos are often seen on red carpets globally.

Features:

• Exclusive designs with intricate details.
• Luxurious materials like satin and crystals.

10. Dolce & Gabbana

Dolce & Gabbana is the epitome of luxury. Their stilettos are a work of art, designed for women who love to stand out. Dolce & Gabbana’s floral stilettos are inspired by Sicily’s rich heritage.

Features:

• Vibrant patterns inspired by Italian culture.
• Use of premium fabrics and embellishments.

What Makes These Brands Unique?

Every brand on this list brings something unique to the table. While Aldo and Clarks focus on comfort, Jimmy Choo and Dolce & Gabbana offer unmatched luxury. Brands like Mochi and Liberty cater to the Indian market with their affordable yet stylish options.

How to Choose the Right Stilettos

• Consider Comfort: Look for padded soles and lightweight designs.
• Occasion: Metallics for parties, neutrals for work.
• Material: Leather for durability, synthetic for budget-friendly options.

Styling Tips for Stilettos

• Pair stilettos with bodycon dresses for a sleek look.
• Use bold stilettos to add flair to a plain outfit.
• Opt for nude stilettos for a versatile wardrobe staple.

Final Thoughts

Stilettos are the footwear styles which has now become the preferences of many fashionistas. In fact, They are an extension of your personality. Whether you choose a luxury brand like Jimmy Choo or an Indian favorite like Mochi, finding the perfect pair is essential. So, pick your style and elevate your fashion game today! Make sure you choose the pair that better suits your overall personality. Explore them now and step into style!

Read more: 

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A bride's outfit is incomplete without the perfect handbag. Bridal handbags not only elevate the wedding look but also add a touch of luxury. Whether you’re looking for a designer statement piece or something chic and functional, there’s a brand for every bride. Here’s a curated list of the 6 best bridal handbag brands in India to help you make your special day even more glamorous.

Also Check: Top 9 Lehenga Brands in India to Make Your Special Day Magical

Top 10 Premium Handbag Brands in India

Types of Bridal Handbags: Which One Is Perfect for You?

Brides can choose from a variety of handbags to match their wedding attire:

• Clutches: Great for receptions and cocktail parties.
• Potlis: Perfect for mehendi and haldi ceremonies.
• Minaudières: Ideal for adding glam to the bridal look.
• Sling Bags: Best for pre-wedding events where comfort is key.

Materials Used in Bridal Handbags

Luxury bridal handbags are crafted from premium materials like:

• Velvet
• Silk
• Sequins
• Swarovski Crystals
• Pearls

Read more: 10 Best Skincare Brands in India for Glowing Skin

Top 7 Vegan Lipstick Brands in India: Discover Eco-Friendly Beauty

List of the 6 Best Bridal Handbags in India

With these 6 best and most famous brands, you can discover your dream look at your dream day. 

1. Aldo: Where Elegance Meets Versatility

Aldo is known for its timeless designs that blend elegance and utility. Their bridal collection offers clutches and handbags with sequins, pearls, and metallic accents, perfect for the modern bride. Aldo bags are lightweight and designed for ease of carrying, making them ideal for long wedding ceremonies. Aldo is a global favorite, loved by celebrities for its chic and affordable luxury

Top Bridal Picks:

• Glittery Box Clutches
• Satin Embellished Handbags

2. Lavie: Budget-Friendly Bridal Glam

Lavie brings stylish handbags at affordable prices. Their collection features trendy potlis and clutches in bright colors, perfect for pre-wedding events like mehendi and sangeet. Lavie focuses on designs that are vibrant and easy to match with Indian wedding outfits. Lavie is one of the top-selling handbag brands in India, popular for its modern and youthful vibe.

Top Bridal Picks:

• Gold and Silver Clutches
• Embroidered Sling Bags

3. Caprese: Minimalist Yet Stylish

Caprese is all about understated elegance. Their handbags, adorned with subtle embellishments, are perfect for brides who prefer a minimalist look. Caprese uses premium materials and pays close attention to craftsmanship. Their handbags are also durable, making them a long-lasting addition to your wardrobe. Caprese draws inspiration from Italian designs, adding a touch of European sophistication to their collections.

Top Bridal Picks:

• Glossy Leather Clutches
• Quilted Shoulder Bags

4. Sugar Crush: The Trendsetter for Young Brides

Sugar Crush is all about fun and quirky designs. Their bridal handbags are vibrant, featuring bold patterns and intricate embroidery, perfect for brides who love experimenting with their style. They specialize in handcrafted pieces with a playful twist, making them a great choice for trendy bridal events. Sugar Crush handbags are handmade by skilled artisans, ensuring that every piece is unique.

Top Bridal Picks:

• Floral Potlis
• Funky Box Clutches

5. Jimmy Choo: Luxury for the Modern Bride

Jimmy Choo is synonymous with luxury and glamour. Their bridal handbags are adorned with crystals, pearls, and metallic finishes, exuding sophistication. Jimmy Choo bags are masterpieces, blending art and fashion for the perfect bridal accessory. Many international celebrities, including Bollywood stars, flaunt Jimmy Choo handbags on the red carpet and at weddings.

Top Bridal Picks:

• Swarovski-Studded Clutches
• Pearl-Encrusted Minaudières

6. Michael Kors: The Icon of Classic Luxury

Michael Kors handbags are iconic, known for their timeless designs and luxurious feel. Their bridal range includes elegant clutches and shoulder bags that pair perfectly with both traditional and contemporary bridal outfits. Michael Kors uses premium-quality materials, ensuring that each handbag feels luxurious and stylish. Michael Kors is a favorite among brides who want a handbag that can be reused for other events post-wedding.

Top Bridal Picks:

• Metallic Gold Clutches
• Leather Sling Bags with Subtle Bling

Features That Set Each Brand Apart

Every brand brings something unique to the table:

• Aldo: Timeless designs with a global appeal.
• Lavie: Affordable yet glamorous bags.
• Caprese: Minimalist styles with Italian craftsmanship.
• Sugar Crush: Quirky and fun designs.
• Jimmy Choo: Opulent and celebrity-approved collections.
• Michael Kors: Classic luxury with unmatched quality.

How to Choose the Perfect Bridal Handbag?

Here are some tips to find the right bag for your big day:

• Match the handbag with your outfit’s color and embellishments.
• Pick a size that fits your essentials like makeup and phone.
• Consider comfort—choose lightweight bags for long ceremonies.

Why Invest in a Designer Bridal Handbag?

A designer bridal handbag is more than an accessory. It’s a keepsake that reminds you of your special day. Plus, these bags can be reused for other occasions, making them a practical investment.

Interesting Facts About Bridal Handbags

• Did you know that potlis were traditionally used to carry wedding gifts in India?
• Celebrities like Priyanka Chopra and Deepika Padukone have been spotted flaunting Jimmy Choo and Michael Kors handbags at their weddings.

Wedding-Ready Handbag Care Tips

• Store your handbag in a dust bag to keep it clean.
• Avoid overloading it with heavy items.
• Wipe it gently with a soft cloth to maintain its shine.

For Your Dream Look

A perfect bridal handbag not only completes your look but also adds a personal touch to your outfit. From affordable options like Lavie and Sugar Crush to luxury brands like Jimmy Choo and Michael Kors, this list has something for every bride. So, go ahead and pick the one that resonates with your style and make your wedding day even more memorable!

Indian alcohol brands are creating a buzz worldwide. They bring together rich cultural traditions, innovation, and exceptional quality. From premium single malts to craft beers and unique gins, these brands stand tall in the global spirits market. By blending traditional ingredients with modern techniques, they are showing the world that India is a powerhouse of flavors.

Here are five Indian alcohol brands that are making a global mark.

Also Read: Top 10 Irish Whisky Brands in India That You’ll Love to Try!

Top 7 Wheat Beer Brands in India: A Flavorful Journey Through the Best Brews

1. Smoke Lab Vodka

Smoke Lab Vodka is changing how the world views Indian vodka. This premium vodka is made using locally grown Basmati rice and pure Himalayan spring water. Distilled five times and filtered through charcoal, it offers unmatched smoothness. The vodka is certified gluten-free, vegan, and kosher, making it a favorite among health-conscious and eco-conscious consumers. The production takes place in a carbon-neutral distillery, highlighting the brand’s commitment to sustainability. Smoke Lab Vodka is already gaining popularity in international markets. With its high quality and unique taste, it’s redefining luxury vodka worldwide.

Key Features:

• Made with Basmati rice and Himalayan water
• Carbon-neutral production
• Gluten-free, vegan, and kosher-certified

2. Mohulo Gin

Mohulo Gin is a vegan spirit that stands out for its unique Indian flavors. The brand uses mahua flowers and other locally sourced botanicals to create a smooth and aromatic gin. This gin celebrates the vibrant essence of India. It’s perfect for conscious consumers who care about sustainability and quality. Whether you’re at a lively party or an intimate gathering, Mohulo Gin adds an elegant touch. Its balanced taste, with floral and spicy notes, makes it a favorite for gin lovers across the globe.

Key Features:

• Crafted with mahua flowers and fine botanicals
• Vegan and sustainable
• Smooth, floral, and spicy flavor

3. Bira Beer

Bira is a modern beer brand that has become a global sensation since its launch in 2015. Known for its innovative brewing techniques, Bira offers a range of flavorful beers. Some of its variants are bottle-conditioned, adding a unique character to the drink. The beer undergoes natural conditioning, where yeast and proteins settle at the bottom, creating a “snowflake-like” layer. This process enhances the taste and texture, making it stand out from regular beers. Bira is one of India’s fastest-growing alcohol brands. With a diverse portfolio of award-winning beers, it caters to every occasion and preference.

Key Features:

• Innovative brewing process
• Unique bottle-conditioned variants
• Diverse portfolio of flavors

4. Indri Whisky

Indri Single Malt Whisky is setting benchmarks in the global whisky market. It is one of India’s most-awarded triple-cask single malts, with over 35 global awards. The brand’s flagship product, Indri-Trini, is celebrated for its rich and complex flavors. Indri also releases limited editions like the Diwali Collector’s Edition 2023, which appeal to whisky connoisseurs worldwide. Indri is proof that Indian single malts can compete with the finest whiskies globally. Its premium quality and innovative approach have earned it a loyal fanbase.

Key Features:

• Award-winning single malt whisky
• Triple-cask aging process
• Premium limited editions

5. Sula Vineyards

Sula Vineyards is a pioneer in the Indian wine industry and is now a global favorite. Their Late Harvest Chenin Blanc 2023 is a dessert wine that has won Gold at the India Wine Awards 2023. This wine is known for its sweet, fruity flavor with hints of honey and tropical fruits. Sula’s commitment to producing world-class wines has made it a trusted name among wine lovers. With international accolades and a strong global presence, Sula continues to shine as an ambassador of Indian wines.

Key Features:

• Premium dessert wine
• Balanced sweetness with fruity notes
• Globally recognized quality

Why Indian Alcohol Brands Are Popular Globally

Indian alcohol brands have carved a niche in the international market for several reasons:

1. Unique Ingredients: Many brands use local ingredients like Basmati rice, mahua flowers, and tropical fruits, giving them a distinctive flavor.
2. Innovation: Modern distillation and brewing techniques ensure top-notch quality.
3. Sustainability: Carbon-neutral production and vegan certifications make these brands appealing to conscious consumers.
4. Cultural Appeal: Indian alcohol brands often reflect the country’s rich heritage, making them exotic and desirable.

The Global Impact of Indian Alcohol Brands

Indian brands like Smoke Lab Vodka and Indri Whisky are changing the perception of Indian alcohol on the global stage. They are not just drinks but symbols of innovation, craftsmanship, and sustainability. The growing demand for these brands in international markets proves that Indian alcohol can compete with the world’s best.

Conclusion

From vodka and gin to beer, whisky, and wine, Indian alcohol brands are taking the world by storm. Their unique flavors, high quality, and commitment to sustainability make them stand out in the global market. If you’re looking to explore world-class spirits with an Indian twist, make sure you try these brands. They promise a drinking experience like no other.

Read more: 

Top 10 Gin Brands in India That Are Elevating Your Cocktail Game (2024)

Top Vodka Brands in India: A Guide to the Best Picks

Top 10 Brandy Brands in India with Price List

Korean fashion is on the rise around the globe, and people in India are no exception. With creativity, quality and even the flavor of K-pop, Korean fashion today is a craze in the country. Korean apparel is changing fashion sense through transforming apparel to a modern and unique outlook. From the brightly-coloured and daring designs typical for K-pop boys and girls outfits to other beautiful Korean-inspired-street styles. Korean brands have made their entry into international fashion.

Whether you are interested in K-fashion or looking forward to updating your clothes with something uniquely designed then check out our compilation of Korean clothing brands available in India. You’re bound to find something that would interest you here!

Read more: Top 7 Winter Wear Brands in India Under 3500 for Men and Women

Popular Korean Fashion Trends

• Bucket Hats

The bucket hat is often depicted in K-fashion images and has a functional use. It shields the skin from the sun's rays while at the same time adding style or color to your outfit. 

• Cropped Knit Cardigan

A fabulous piece that can fit great into your spring wardrobe. They are soft and reasonably weighted, and therefore one does not want to have the colder one in cold weather.

• Long-Sleeves Classic Blouses and Jeans

The upper top protects you from the sun and looks good with blue jeаns or trousers. Choose loose materials such as linen or cotton to breathe during hot weather.

• Semi-formal Blazer and Shorts

If you fancy dressing yet formal, though not strictly business-like, you can wear a medium blazer with short pants. Faint tones of beige or any pastel color blazers should be worn with neat short-trousers if possible or the easier way- shorts.

Know More: Top 7 Boot Brands in India For Women: From Casual to Corporate 

Top 7 Lingerie Brands in India with Price: Luxe to Everyday

Top Korean Clothing Brands in India

Shop the best Korean clothing today to get the best designs that incorporate innovation and individuality so that each dress or top you see here will be perfect for someone out there.

1. Chuu

Chuu is a Korean clothing brand that wants to be here for you when you decide that you need some new clothes. Chuu offers a little something for everyone – from the fearless fashion-forward woman who loves to embrace strong prints, to the romantic lady who would die for girly details. Although many of us are dressed in plain fashion clothing, it is not difficult to get the right clothes and accessories. Whether you are relaxing in the park or just hitting the town on a Friday night, Chuu has all your needs met.

Features: Wide size range, accessories available, formal and casual wear

USP: Youthful designs, trendy apparel, bold prints and feminine frills

Availability: (International shipment) Online 

2. Koodling 

Khooding is one of the Korean prominent fashion houses that offer you everything from head to toe. They provide products like princess-like dresses and accessories with K-pop style designs. If you need something comfortable for a day at home or formal for a party, Kooding has everything in between. They are described as a “one-stop Korean fashion shop” and, indeed, are in the top rank. It has all simple T-shirts, pants, and fashionable, bright-colored clothing. They provide Korean-style apparel for women, men and children.

Features: Sophisticated design, breathable fabric, affordable price

USP: Wide range of styles, one-stop fashion destination, variety of colors and patterns

Availability: Online International website

3.  The Korhean Store

The Korhean store offers clothing for men and women, like t-shirts, hoodies, jackets, and pants among others. Their designs are drawn from Korean streetwear characterized by a tremendous display of ink art and colors. Some of the items have Korean writing or translation of some sort to give the items an ethnic Korean feel. Being tailored to oversized fits and more often drop-shoulder, the brand captures the spirit of streetwear and modern tendencies. It majors in statement graphic tees as well as statement/bold prints for fashionable ladies of today.

Features: Streetwear inspiration, urban fashion influence, oversized silhouettes

USP: Vibrant design, made from quality materials, and a wide range of sizes is available

Availability: Indian e-commerce platforms and in-house website

4. Andersson Bell

Andersson Bell is a Korean clothing brand for both men and women. Seoul-based, it focuses on fine materials and shapes, which combine the old and contemporary styles. The brand seems to be trendy among those who appreciate fashion and adorns it with exclusive and varied styles. The brand is striving to bring the trademark Scandinavian outlook to the Korean world. Spotless, sharp neat lines and astonishing use of color schemes, their assortment includes such unconventional pieces as knits, loose panel pants, and patterned skirts with bright accents. 

Features: Unisex designs, Korean and Scandinavian fusion, casual yet detailed

USP: Versatile pieces, eclectic mix of textures, artistic designs

Availability: Online website

5. Mizago

Mizago is a new brand of fashion women's wear and accessories that has many collections of dress materials. The clothing is stylish, fashion-forward and of Korean influence. Lifestyle adjustment of the brand is established due to appropriate clothing and items for people’s inclinations. Mizago is perfect for people who are interested in the new tendencies in the sphere of clothing. Their bell-sleeve tops are comfortable and fashionable, everyday wear clothing, but they can also be80 used for more elegant events. 

Features: Contemporary aesthetic. inclusive sizing and a mix of casual and formal

USP: Eye-catching designs, high-quality materials, affordability

Availability: Indian e-commerce websites

6. YesStyle

YesStyle has all the latest Korean fashion trends at your fingertips ready to be purchased. If you wish to copy the look from your favorite K-poppers or work on the rebel style of the streets, they have got you covered. Their casual Korean basics such as casual t-shirts, slim jeans, casual polo shirts, and the popular harem pants ensure that one is in trend. YesStyle is the best store to buy trendy and fresh-looking Korean outfits if you are a fan of K-pop or streetwear.

Features: Trend-focused, easy online shopping, global appeal

USP: Constantly updated, diverse styles, affordable trendiness

Availability: In-house website and available on Indian e-commerce platforms

7. Milkyway 

By using a minimalist clothing design or modern clothing design, Milkyway has been established to be a modern clothing company. Also, the brand has many types of clothes that customers can choose from, namely shirts, dresses, skirts, pants, and outer. They are tailored to hug and accentuate all the right parts of the body while being comfortable too. Their fleece sweater is both warm and fashionable as it features Denim on the side. 

Features:  Minimalist designs and flattering fit

USP: Durable fabrics, everyday wear, contemporary fashion 

Availability: Indian-based website and e-commerce platforms 

Shop Carefree

Korean fashion has been equally effective in India considering the trend and quality mix with K-pop icons. Showcasing the Asian country’s vibrant street style to date or even the simplest and cleanest designs, Korean brands are indeed diverse. Whether you’re on the lookout for experimental and vibrant prints or simple, sleek and sophisticated comfort wear, the best Korean fashion brands in India offer a great number of choices to opt from. 

Over the past year, DLF Malls has witnessed a remarkable surge in customer footfall, boasting a 35 percent increase. This growth stems from a strategic blend of innovation, experiential retail, and a deep understanding of customer needs. Pushpa Bector, Senior Executive Director and Business Head, DLF Retail, attributes this achievement to a combination of key milestones and initiatives that have redefined the shopping and leisure experience for visitors.

“Over the years, we’ve learned that today’s consumers don’t just seek a transactional retail experience; they want to be engaged and entertained. At DLF Malls, our focus has always been on creating destinations that inspire and delight, while staying ahead of evolving market trends,” Bector shared.

New Stores, Elevated Experiences

The introduction of new retail stores and the enhancement of experiential zones across DLF properties have played a pivotal role in drawing diverse crowds. From homegrown D2C brands making their offline debut at DLF Avenue’s Fashion Avenue to the expansion of the food and beverage (F&B) category, each initiative is curated with precision.

“Our malls are more than just shopping destinations; they’re lifestyle hubs. With Fashion Avenue, for instance, we’ve brought several popular D2C brands—previously only available online—into the physical retail space. This not only supports these innovative brands but also provides our customers with access to unique products under one roof,” Bector explained.

The elevated F&B offerings have been another game-changer. At DLF Avenue’s COMMONS, Delhi’s first dedicated F&B district, visitors can indulge in themed dining experiences across three curated floors. “COMMONS is a space where food truly becomes fashion. It’s not just about dining; it’s about creating moments that people remember,” she added.

Events That Drive Engagement

Beyond retail and dining, DLF Malls have excelled in hosting engaging events that cater to various demographics, from families to young professionals. Signature events like the COMMONS Bar Launch at DLF Avenue, the Pokémon Mela at DLF Promenade, and the Active Noida initiative at DLF Mall of India have all contributed to the increased foot traffic.

“These events are carefully planned to resonate with our audiences and to create shared experiences,” said Bector. “They’re not just about driving sales; they’re about building connections. For instance, the Pokémon Mela appealed to families and millennials alike, while our Active Noida campaign highlighted the importance of fitness and well-being.”

Differentiating Through Innovation

One of DLF Malls’ greatest strengths is their ability to anticipate and address the specific preferences of their audiences. This localized approach has positioned DLF as a frontrunner in the retail real estate space.

“At DLF Avenue, we’ve amplified Delhi’s love for casual dining with an eclectic mix of restaurants and new-age bars at COMMONS,” Bector noted. “Meanwhile, DLF CyberHub and Horizon Plaza combine lifestyle, dining, and commercial excellence to cater to a mix of leisure and professional needs. This unique synergy sets us apart.”

The crown jewel of DLF’s portfolio, DLF Mall of India, offers a distinct advantage through its unique zoning concept, which organizes stores into five distinct shopping zones across seven floors. “The zoning concept ensures that every visitor has a seamless shopping experience. Whether you’re looking for high-street fashion, casual wear, or a luxury item, the mall is designed to guide you intuitively,” she added.

The Role of Technology in Customer Engagement

DLF Malls have embraced advanced technologies and AI to redefine operational efficiency and customer engagement. From smart parking systems to enhanced digital directories, these innovations ensure a frictionless visitor journey.

“Technology is the backbone of our strategy,” stated Bector. “Our Smart Parking system reduces congestion and offers real-time guidance to available spots. Coupled with valet services, it optimizes resources and enhances convenience. Additionally, digital directories help customers easily navigate stores and amenities.”

Another standout initiative is the integration of WhatsApp Marketing, enabling customers to explore offers, trends, and new store openings from the comfort of their homes. “With WhatsApp, we’re able to create a personalized shopping journey even before visitors step foot in the mall,” she explained.

DLF Malls also employ live dashboards to analyze customer behavior through gift voucher redemptions. This data-driven approach allows for efficient inventory management and strategic planning. “We’re constantly learning from our customers, and these insights empower us to serve them better,” Bector added.

COMMONS: A New Standard in Dining

The introduction of COMMONS at DLF Avenue has redefined the F&B landscape in Delhi, creating an immersive and dynamic environment for food enthusiasts. Featuring a curated selection of restaurants, bars, and cafes, COMMONS is an innovative space designed to make dining a memorable experience.

“COMMONS is more than just a collection of restaurants. It’s an experience,” asserted Bector. “We’ve created themed dining zones, interactive food experiences, and an ambience that resonates with our audience. It’s a place where friends gather, families celebrate, and memories are made.”

This approach has significantly increased foot traffic and enhanced customer satisfaction, solidifying COMMONS as the go-to destination for dining and social gatherings.

Setting the Benchmark in Retail Real Estate

With decades of expertise, DLF Malls continue to lead the retail real estate industry by embracing innovation and customer-centricity. Their strategy of enhancing specific categories—whether it’s retail, dining, or luxury—ensures that each mall offers a unique value proposition.

“Our goal has always been to create spaces that reflect the aspirations of our audiences. Whether it’s introducing cutting-edge technology or curating events that inspire, we strive to set benchmarks in the industry,” Bector concluded.

Your employees are the spine of your success, working tirelessly to perform extraordinary duties to have things in order. It’s deeper than a mere act of appreciation because these tokens from you communicate, “We acknowledge all you do and it matters.” If you have been tasked with creating fabulous and unique team gifts to motivate your workers then this article is where you will find your solution.

Also Read: Thanking Retail Heroes: Unique Celebration and Theme Ideas for Retail Employee Day

Importance of Gifting Employees 

•  Maintaining the Positive Image of The Company

A company’s reputation grows with ethical, meaningful gestures like eco-friendly gifts, signaling responsibility and valuing relationships.

• Brand Building and Customer Retention

Properly timed and executed business gifts create a strong connection between clients and the company, as well as strengthen their belief in the brand. 

• Branding Strategy 

Corporate gifts can also be the brand ambassadors, items such as branded tote bags with the appropriate corporate logo solely promote the brand.

• Impact on Client and Partner Relations

Employees and clients appreciate gifts that bear special imprints such as a personalized watch or even a branded notebook. 

Know More: Retail Employee Day Wishes: Celebrating Retail Heroes

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Top Gifting Ideas for Retail Employee Day: 2024 Edition

1. Personalized Thank-You Cards

Who is not likely to forget that warm message written on the hand-filled thank you card? Acknowledging special cleaning tasks done and mentioning the cleaner’s name will make the cleaning task special. It’s best when served with a little bit of cash for extras such as widening the gift card to accommodate more significant sums.

Tips: 

• Be Specific: Emphasise one aspect, which you find most outstanding.
• Be Genuine: Use your style of writing, do not write formalities, and use common, day-to-day English.
• Add a Personal Touch: Tell the recipient something you know that no one else will know and something that you think is clever.
• Express Gratitude Clearly: You should use expressions such as “Thank you for…” or "I truly appreciate..."
• Sign It Yourself: A written signature is something more special and unique to a person.

2. Gift Cards

A gift card therefore is a prepaid which can be used to purchase goods and services which is accepted at some places. The card comes with a fixed amount of cash that is loaded into it and the beneficiary can spend the amount on purchasing goods and services. 

Tips: 

• Recipient's preference
• Expiration date
• Digital options
• Value and amount

3. Wellness Kits

The following are ways through which a company can support employee wellness through wellness kits and programs: They can be a cup with soothing essential oils, stress balls, herbal teas, and a guide to self-care. Wellness kits show them that you are thinking about their well-being and that of their body.

Key points to consider when creating a wellness kit:

• Individual needs
• Variety of elements
• Stress-relief tools
• Healthy snacks
• Fitness essentials
• Travel wellness kit

4. Custom Merchandise

Offer employees products bearing our logo like bottled water, company bags, or sportswear. Those they can use during their normal life are some of the best gifts while at the same time marketing your brand slowly.

Tips:

• Prioritize quality
• Practicality matters
• Consider multiple branding options
• Design consistency
• Seasonal relevance

5. Experience-Based Gifts

Instead of physical gifts, offer experiences such as spa vouchers, movie tickets, or adventure activity passes. Experiences create lasting memories and are a unique way to celebrate Retail Employee Day.

Tips: 

• Tailor to their interests
• Understand Preferences
• Cultural Sensitivity
• Offer Flexibility
• Focus on Team Building
• Make It Memorable

6. Snack Boxes

Choose a gourmet box just with chocolates, nuts, granola bars, and gourmet coffee. To be more friendly, one should additionally think about adding several healthy snacks.

Tips: 

• Address Dietary Needs
• Focus on Quality
•  Include Local or Unique Items
• Ensure Freshness
• Include Beverages
• Offer a DIY Snack Box Option

9. Tech Accessories

Electronic gifting has become an innovative and efficient way of conveying gratitude, as many types of gifts are available in the market to meet the client’s demand. Small and budget tech gadgets such as phone stands, Bluetooth earphones or portable power banks in the form of gifts are appropriate and trendy.

Tips: 

• Prioritize Quality and Durability
• Make It Functional
• Choose Multi-Use Accessories
• Consider Remote Work Needs

10. Team Lunch or Celebration

Organize a meal for a team, which can be done to celebrate Retail Employee Day. You may take her to lunch and organise it in person or you could order what they love most at the workplace.

Tips: 

• Entertainment
• Organize award functions
• Themed based lunch
• Base celebrations on milestones
• Provide exciting bonuses

What Can you Include in your Gift for this Retail Employee Day? 

Here are the best ideas to consider for celebrating and acknowledging your employee's efforts. Enjoy and sit back, we have got you covered with these amazing gifting items for this retail employee day. 

• Personalized Gifts

Custom Thank-You Notes: A simple thank-you note written with their hand.

Engraved Nameplates or Keychains: Customized with a name or inspiring message of choice.

Photo Frames or Albums: Shooting beautiful moments that take place in the workplace.

• Wellness and Self-Care Kits

Spa Kits: Such as bath bombs, candles and personal care like lotions, bath salts and bath oils.

Fitness Tracker Bands: Promoting physical health.

Gift Cards for Wellness Centers: To attend to messages as well as for Yoga.

• Practical and Work-Related Gifts

High-Quality Backpacks or Tote Bags: Good for preference of items required for containing personal effect needed at Useful for porting items required daily.

Gift Cards for Professional Apparel: To update work wardrobe.

Desk Organizers or Planners: To help with work efficiency.

• Experiences

Day Off Pass: Give a bonus day at work and tell them to go home.

Team Outing or Lunch/Dinner: Build a sense of camaraderie and recognize employees hard work too.

Cinema Tickets: As for the occasional movie night.

• Edible Treats

Custom Cakes or Cupcakes: Written on them something like ‘Thank you’ or ‘You are awesome!’

Gourmet Chocolate Boxes: For a touch of luxury.

Snack Hampers: Including all the foods that your employees love.

• Tech Gadgets

Wireless Earbuds or Headphones: A very useful gift for work and active recreation.

Portable Chargers or Power Banks: Handy for long workdays.

Smart Water Bottles: To drink water whenever one is on the move.

• Recognition and Awards

Trophies: To reward high performers or the employees who have exceeded other employees expected performance or potential.

“Employee of the Month” Perks: Such as badges, photos on the recognitions or acknowledgement wall, some special privileges and so on.

• Subscription Services

Streaming Service Subscriptions: Especially for companies such as Netflix, Spotify, etc.

Skill Development Platforms: For instance, LinkedIn Learning or Coursera.

• Retail-Theme Merchandise

Branded Apparel or Accessories: Slogan on the company logo or any motivating words on the clothing to be used for the physical jobs.

Eco-Friendly Swag: Such as cups or carrier bags that are made from a recyclable material.

• Financial Perks

Bonus or Cash Incentives: Always appreciated.

Vouchers for Popular Stores: All the above responsibilities are important, but the one that can be categorized as undergoing extra care and attention is the provision of flexibility in the choice.

Sum Up

Retail Employee Day is a chance to show appreciation with thoughtful gifts that strengthen team engagement and enhance your brand. Choose meaningful, ethical gifts to make the day memorable and motivate your employees.
 

If you love cooking and experimenting with flavors, spices are your best friend in the kitchen. The right spice can transform a simple dish into something extraordinary. But with so many brands available, choosing the best one can be tricky. In this guide, we’ll help you navigate through the world of spices. Whether you’re a seasoned cook or a beginner, selecting high-quality spices is key to creating mouth-watering meals. From checking labels to picking fresh, whole spices, we’ll share tips to ensure you get the best spices for every recipe. Let’s explore the top spice brands in India!

Check more: Top FMCG Companies in India by Market Cap in 2024

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The Spice Market Value in India

India has become one of the biggest spice markets around the globe. It has a market value of over $19.30 billion in 2023 globally and is continually expanding due to higher exports, growing health consciousness, and a need for genuine flavours. 

Also Read: Top 7 Green Tea Brands in India—Sip Your Way to Health

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Benefits of Spices  

Spices are more than just flavor enhancers. They offer many health benefits too. They also add natural color and aroma to your food, making it more appealing. Using the right spices can even reduce the need for extra salt or sugar in recipes. 

• Turmeric is great for reducing inflammation. 
• Cumin helps with digestion and boosts immunity. 
• Cinnamon can regulate blood sugar levels. 
• Spices like black pepper improve metabolism and nutrient absorption. 
• Many spices are rich in antioxidants, which fight harmful free radicals. 

Difference Between Spices and Whole Spices

While the terms "spices" and "whole spices" are often used interchangeably, they refer to two different forms of spices that vary in texture, flavor, and shelf life. Here’s a breakdown of the key differences:

1. Form and Texture

• Spices: These are typically ground or powdered forms of various plant parts like seeds, roots, or bark. Ground spices are convenient but can lose flavor over time due to oxidation. Examples include ground turmeric, ground cumin, and chili powder.
• Whole Spices: Whole spices are the unprocessed forms of the spice that are intact in their natural state. They include whole cardamom pods, cinnamon sticks, bay leaves, and mustard seeds. These spices retain their oils and flavors much longer.

2. Flavor Intensity

• Spices: Ground spices have a more intense flavor, but they can also lose potency quickly once exposed to air. To retain their strength, they must be used within a short period after grinding.
• Whole Spices: Whole spices tend to have a milder flavor initially but release their full potential when crushed or ground just before use.

3. Shelf Life

• Spices: Ground spices have a shorter shelf life compared to whole spices. Their flavor diminishes after 6 months to a year, especially if not stored properly.
• Whole Spices: Whole spices last much longer, typically up to 2-3 years if stored in airtight containers in a cool, dry place. The whole form helps preserve the volatile oils that contribute to the spice's flavor.

4. Usage in Cooking

• Spices: Ground spices are often used in curries, gravies, or sprinkled over dishes as they dissolve quickly and blend well into the food.
• Whole Spices: Whole spices are usually added to dishes early in the cooking process (such as when tempering oil) to infuse their flavor into the oil or broth. 

Know more: 10 Best Indian Coffee Brands for Coffee Lovers

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Lesser-Known Facts About Spices

• Turmeric has been used in Ayurveda for over 4,000 years.
• India produces 70% of the world’s spices.
• Kashmiri chili is known for its vibrant red color, not its heat.

List of the Top 8 Spices Brands in India

Discover your taste with these brands and make your every meal unforgettable. 

1. Everest

Everest is one of India’s most trusted spice brands. Known for its consistency and quality, Everest offers a wide range of pure and blended spices. It sources the finest ingredients to ensure fresh and flavorful products. Everest uses advanced technology for cleaning, grinding, and packaging. This ensures its spices remain fresh for a long time.

Popular Products in Their Portfolio

• Everest Turmeric Powder
• Everest Garam Masala
• Everest Lal Mirch Masala

Interesting Facts About Everest

• Everest is a household name in over 50 countries.
• It has won numerous awards for being India’s No.1 spice brand.

2. MDH (Mahashian Di Hatti)

MDH has been a pioneer in the spice industry since 1919. It's iconic red packaging and catchy ads have made it a favorite among Indian families. MDH follows traditional spice-making methods. This gives its blends a homemade touch, loved by millions.

Popular Products in Their Portfolio

• MDH Deggi Mirch
• MDH Kitchen King
• MDH Shahi Paneer Masala

Interesting Facts About MDH

• The late Mahashay Dharampal Gulati, the founder, was often referred to as the "Masala King."
• MDH exports spices to over 100 countries.

3. Catch

Catch stands out for its innovative vacuum-packed spices that lock in freshness. It offers a mix of whole, ground, and blended spices. Catch spices are made using low-temperature grinding, which preserves their natural oils and flavors.

Popular Products in Their Portfolio

• Catch Black Pepper Powder
• Catch Chat Masala
• Catch Sabzi Masala

Interesting Facts About Catch

• The brand is famous for its spice grinders, making seasoning easy at the table.
• Catch also produces mineral-rich rock salt and black salt.

4. MTR

MTR is a brand synonymous with authenticity. Known for its South Indian roots, it offers spices and masala blends that are rich in tradition and taste. MTR uses traditional recipes with modern technology to deliver high-quality products.

Popular Products in Their Portfolio

• MTR Sambar Powder
• MTR Rasam Powder
• MTR Puliogare Masala

Interesting Facts About MTR

• MTR’s history dates back to 1924 when it started as a small restaurant in Bangalore.
• Its spices are specially curated to bring out authentic South Indian flavors.

5. Tata Sampann

Tata Sampann stands for purity and health. The brand offers unpolished, natural spices packed with essential oils and nutrients. Tata Sampann ensures its spices are minimally processed to retain their natural goodness.

Popular Products in Their Portfolio

• Tata Sampann Turmeric Powder
• Tata Sampann Red Chili Powder
• Tata Sampann Punjabi Garam Masala

Interesting Facts About Tata Sampann

• The brand uses the finest turmeric from Salem, known for its high curcumin content.
• Tata Sampann focuses on health-oriented products, blending nutrition with taste.

6. JK Spices

JK is a rising star in the Indian spice market. Known for its fresh and aromatic spices, JK has a strong presence in both Indian and international markets. JK sources its spices directly from farmers, ensuring quality and freshness.

Popular Products in Their Portfolio

• JK Cumin Powder
• JK Kashmiri Chili Powder
• JK Garam Masala

Interesting Facts About JK

• JK has been in the spice business for over 50 years.
• The brand is a trusted name for export-quality spices.

7. Zoff

Zoff (Zone of Fresh Food) is a rising spice brand in India. It is known for its focus on freshness and quality. The brand uses cold-processed technology to retain the natural oils and aroma of spices. Zoff ensures that its products are free from artificial colors and additives. Zoff offers a variety of pure and blended spices. The brand is gaining popularity among health-conscious food lovers.

Popular Products in Their Portfolio

• Zoff Turmeric Powder
• Zoff Cumin Powder
• Zoff Kitchen King Masala

Interesting Facts About Zoff

• The brand offers 100% pure, chemical-free spices.
• Zoff uses unique vacuum-sealed packaging to ensure long-lasting freshness.

8. Patanjali

Patanjali is a trusted name in Indian households for herbal and natural products. Its spices are made using high-quality, minimally processed ingredients. The brand emphasizes health and wellness, ensuring purity in every product. Patanjali sources its spices directly from farms, maintaining freshness and authenticity. Known for their affordability and natural approach.

Popular Products in Their Portfolio

• Patanjali Sabzi Masala
• Patanjali Coriander Powder
• Patanjali Garam Masala

Interesting Facts About Patanjali

• The brand emphasizes Ayurvedic benefits in its products.
• Patanjali spices are popular for their affordability and purity.
• Tips for Choosing the Best Spice Brand

Tips for Choosing the Best Spice Brand

Selecting the right spice brand is essential to ensuring the freshness, quality, and flavor of your dishes. With so many options available, making an informed choice can be challenging. Here are some detailed tips to guide you in picking the best spice brand:

1. Look for Certifications Like FSSAI or Organic Labels

When choosing spices, always check for certifications from trusted authorities. In India, the FSSAI (Food Safety and Standards Authority of India) certification is a mark of quality and safety. 

2. Opt for Vacuum-Sealed or Airtight Packaging

Packaging plays a crucial role in preserving the quality of spices. Freshness is key to ensuring that spices retain their natural oils, flavor, and aroma. Spices in poor-quality packaging lose their potency quickly and can even get contaminated by moisture or air. 

3. Choose Fresh, Whole Spices for Better Flavor

While pre-ground spices are convenient, they can lose their flavor over time. The oils and compounds are responsible for the intense aromas and flavors in spices start to break down once they are ground. Whole spices, on the other hand, retain their full flavor and potency. Wh

4. Consider the Brand’s Reputation and Reviews

Choosing a reputable spice brand can make all the difference. Brands with a long-standing history in the market are often more reliable when it comes to quality and consistency. A trusted brand will consistently provide fresh, high-quality products that enhance the flavor of your cooking. 

5. Prefer Spices with Minimal Additives

Some spice brands may add preservatives, artificial colors, or other additives to enhance the appearance or shelf life of the product. While this may not necessarily affect the taste, it's always better to opt for pure spices without unnecessary additives. Pure spices are not only healthier but also provide the most authentic and vibrant flavors.

Conclusion

Spices are the essence of Indian cuisine. They add falovour to your food and taste to your soul. Whether you are cooking or not, it's important to add taste to it and adding the right spice can only help you achieve it. Add these trusted brands to your pantry today and make every meal unforgettable.

As the retail landscape continues to evolve at a breakneck pace, omnichannel fulfillment has emerged as a key determinant of which brands thrive and which fall behind. The blending of online and offline retail is no longer a nice to have. We’ve moved past the point of omnichannel fulfillment being optional. It is now the only way forward. All of the world’s retail bigwigs have recognized that seamless integration between online and digital channels is the future.

Breaking Boundaries

The urgency around adopting omnichannel fulfillment is becoming increasingly clear: the lines between online and offline shopping are not just blurred—they've disappeared entirely. The crux of the matter is, that today’s shoppers don’t care where they buy from as long as they get a unified, fast, and curated experience.

The pandemic didn’t just speed up the digital revolution; it changed how customers interact with brands—forever. This shift in consumer behavior has placed enormous pressure on retailers to rethink their operations. The challenge of implementing omnichannel is manifold, on top of syncing inventory across channels in real-time, brands must also provide experiential shopping experiences, and keep everything running smoothly all the time. Are the stakes higher than ever? You bet they are, but there’s no other option. It’s a go big or go home.

What It Takes To Become Truly Omnichannel

One thing without which omnichannel is virtually impossible is the presence of a unified inventory. Yes, omnichannel fulfillment can radically transform shoppers’ journeys but for that to happen brands must first adopt strategies like using their physical retail outlets as dark stores or utilizing local Kirana stores as mini-hubs or fulfillment centers. When your physical stores double as fulfillment centers, you’re no longer bound by geographical limitations. A shopper in Delhi could get their product from a Mumbai brand, shaving days off delivery times.

In times when you can lay your hands on the brand new iPhone 16 within 10 minutes of ordering thanks to quick commerce platforms like Blinkit, Swiggy Instamart, and Zepto, lightning-fast deliveries are non-negotiable.

But there’s more to omnichannel than speed. Omnichannel isn’t about mastering any one thing. It’s about providing a holistic brand experience for the customer at every touchpoint.

Phygital innovative strategies like BOPIS (Buy Online, Pick-Up In-Store) and BORIS (Buy Online, Return In-Store) are pivotal to fostering customer loyalty. Why? Because you’re meeting the customer on their terms. Whether customers want to pick up an item, return it in person, or have it delivered in a flash, these are the touchpoints where loyalty is built.

The Omnichannel Factor: Days of Future Present

Retailers must note that the benefits of omnichannel fulfillment extend beyond customer convenience. These strategies also drive operational efficiencies, lower logistics costs, and unlock untapped inventory.

Moreover, the omnichannel approach is especially effective in tackling one of e-commerce’s biggest challenges—returns. It’s ultimately these post-purchase interactions between the brand and the customer that help businesses find new ways to grow and serve.

It has become apparent that omnichannel could potentially overhaul the way we shop today. In 2024 and beyond, omnichannel fulfillment is not a luxury, it’s a survival strategy for brands wanting to stay relevant in the ever-evolving ecommerce marketplace.  The future belongs to those who can deliver consistent, personalized experiences wherever their customers choose to engage, online, offline, and everywhere in between.

Authored By

Prashant Gupta, Co-founder, ClickPost

International Retail Employee Day also known as ‘RED’ is celebrated on December 12 and is a fantastic opportunity to show appreciation for the efforts of the retail staff. They are usually central in the determination of customer experiences and the overall running of store operations and structures that keep the retail sector well-oiled. From being on stand all day to coping with the peaks of the black Friday season, the retail staff are the lifeblood of companies, exceeding the call of duty.

This day is not just about people appreciating their jobs—it is about acknowledging the fact that retail workers help businesses generate important revenues, promote the image of products and ensure that customers have a great experience. So, Retail Employee Day gives companies a chance to express their appreciation, encourage employees, and Unionize teams. It is an opportunity to give out a big “Thank you” to those who work behind the scenes every day.

Read more: Retail Employee Day Wishes: Celebrating Retail Heroes

Why Celebrate Retail Employee Day?  

This day helps in honouring the many retail employees who play a crucial role in any enterprise. Thus, celebrating also demonstrates appreciation, improves staff morale and promotes a good organizational culture among business entities. It increases employee commitment, and performance, and provides recognition for the significance of retail staff in providing superior customer satisfaction.

Also read: Top Indian Brands Founded by Men Revolutionizing Women's Needs: A New Era of Inclusivity

Creative Celebration Ideas for Retail Employee Day

1. Personalized Appreciation and Awards Ceremony

Recognize individual contributions through tailored appreciation programs:

Execution: 

• Pre-Ceremony: Collect information on each of the employees’ accomplishments, comments or positive notes for the year.
• Personal Touch: Hand-written notes or videos from managers for all participants should be introduced.
• Award Categories: Create pleasant and inspiring prizes such as ‘The Customer Whisperer’ ‘The Stockroom Hero’ or ‘The Sales Machine’.
• Interactive Idea: Organize a live awards show event with some snacks. Remove a bit of the element of surprise by having family members come and visit or by sending packages to each of the remote employees.

2. Retail Retreat and Relaxation Zone

Give employees a break from the hustle of the sales floor

Set Up a Relaxation Zone:

• Chill Stations: Turn one section of the store or a lunch room into a simple and comfortable living room complete with bean bags, soft lights and slow music. 
• Mini-Spa Sessions: It provides speedy stress relieving services such as head and shoulder massaging, aromatherapy breaks, or even short yoga sessions.
• Thank-You Treats: Such as, offer some appetizers or non-alcoholic drinks at no extra cost or set up a dessert table.
• Bonus Activity: Hold the mindfulness workshops lasting five days or introduce an activity where employees would present their most effective stress-relief techniques.

3. Fun and Bonding Activities

Foster team camaraderie through enjoyable and engaging events

Ideas to Try:

• In-Store Games: Create contests such as “The Fastest Shelf Organizer “ or “The Most Creative Window Display”.
• Trivia Time: A quiz that focuses on the company’s achievements, retail industry or customer service training.
• Photo Booth Fun: Generate a themed photobooth to be used along with selecting retail life-related props and backdrops.
• Out-of-Store Options: Organise group lunches to afford employees a chance to fellowship out of the workplace, and buy them bowling dinners, or a movie.

Business-Specific Retail Employee Day Themes Ideas

1. Apparel and Fashion Stores

Theme: “The Procinctuors of Fashion: The Creators in the Fashionable World”

• Appreciate employees for creating a kind workplace in which customers can regain their confidence and look fashionable.
• Finally, hosting a mini fashion show competition where the employees model the clothes they would like to see on them from the store.
• Use titles and treat your employees with a ‘Style Icon’ card.

2. Grocery Stores

Theme: “Every Cart, Every Smile: Our Grocery Gurus”

• It is quite imposing to admit that many efforts are being made to make sure that shelves are well-stocked, and indeed customers’ needs are well-served.
• ‘Build your Dream Grocery Basket’ contest with appealing gifts.
• Consult with coworkers to provide employees with a day of free munching or treats from the store.

3. Electronics and Tech Retailers

Theme: “Tech Wizards: Powering Smiles with Technology: One Gadget at a Time”

• Appreciate your employees for keeping it REAL for the customers.
• Introducing a light-tempered “Tech Trivia” competition with headphones, or small gadgets, or store vouchers as the rewards.
• Organize a gadget demonstration competition where employees get to fully demonstrate how to use office equipment or desk gadgets to accomplish a certain task.

4. Bookstores

Theme: “Literary Heroes: Turning Pages, Changing Lives”

• Honour people who assist readers in identifying their next book to read.
• Come up with a bookshelf for recommended books that employees should recommend with banners displaying their pictures.
• Hold an informal book club gathering with some coffee, snacks, and small tokens with book themes.

5. Furniture and Home Decor Stores

Theme: “Dream Builders: Creating Homes, One Room at a Time”

• Reward the staff for making dream living spaces come through for their clientele.
• Develop an employee competition to select the ‘Best Decorator’ for employees in the store to decorate a particular area.
• Provide the employees with company imprinted yet.ordinal ‘housewarming’ gifts such as cinnamon candles or little home accessories.

6. Jewelry Stores

Theme: Created by Calliope: “Sparkling Stars: Behind Every Shine”

• Care for workers who assist consumers in purchasing beautiful and eternal things.
• Bling or small trinkets should be distributed as representative charms.
• Suggest having a “Shining Star” award that would be given to the employee who most embraces the company’s customer-centric values.

7. Sports and Outdoor Equipment Stores

Theme: “Gear Up Champs: Live Every Adventure”

• Emphasize how the employees help customers to adopt an active and energetic kind of life.
• To celebrate, why not have an employee sports day or even an outdoor team-building activity?
• Exchange small items such as water bottles, backpacks or other company-related items.

8. Beauty and Wellness Stores

Theme: “Glow Getters: This Organization is Beautifying the Lives of People Every Day”

• Celebrate customer care gurus for enabling the shoppers to be finely tuned with glamour.
• Give out a free facial or a summary voucher for a spa as a form of expressing gratitude.
• Schedule a small makeup or skincare session for the workers.

9. Toy Stores

Theme: “Happiness Builders: Bringing Playtime to Life”

• Celebrate employees for creating magical experiences for kids and families.
• Host a toy-themed trivia or scavenger hunt among employees.
• Give away fun, small toys or branded merchandise as thank-you gifts.

10. Pharmacy and Health Stores

Theme: “Dunkin’ Donuts’ Health Heroes: Taking Care Beyond the Counter”

• Emphasize the commitment of the employees to their customers.
• Organize wellness day activities such as yoga sessions and health checkups for the employees.
• A small health kit or a gift card may also be given to reward the participants.

Summing up

Retail Employee Day is rather helpful in attracting attention to the vital role of retail employees. Having unique prizes, games, and parties as a form of celebration helps to increase morale, power up words towards team unity, and increase staff loyalty. 

In sectors where women were initially omitted when the industries were being designed, a rising group of men are now challenging this. Being led by male innovators and entrepreneurs, these innovations are not simply driven by supportive male figures but by active change-makers to address the untold needs of women across sectors. For innovating goods and services that are gender sensitive to transforming working environments, they advocate and transform patriarchal practices in their operations. 

Check more: Gifting Guide For This International Mens Day 

Top 7 Tracksuit Brands in India: Where Comfort Meets Style

Brands Founded by Men in India that are Prioritizing Women's Needs 

1. Sabyasachi

Sabyasachi Mukherjee is a well-known Indian fashion designer. His consignment comprises fabulous Anarkali, sarees, suits and both ethnic as well as modern wear. Sabyasachi Mukherjee’s wedding lehengas have indeed single-handedly changed the entire concept of bridal wear by sprucing up Indian aesthetics with a sense of opulence.

Sabyasachi is a female audience brand since the marketing is extremely targeting and inclusive, making the brand a symbolic representation of what many women dream of.  Sabyasachi features A-list Bollywood actresses to mean inspiration and also uses real brides of different types.

2. Clovia 

Clovia was started by Vermani and his wife Neha who embarked on the business after Vermani ran two businesses in 15 years. The brand was to target wholesaler/ retailer middlemen in the local Indian market and bring to the market quality lingerie products at cheaper prices with a strong policy on customer satisfaction.

Clovia is recognized as a leading fashion lingerie and personal care brand for urban Indian women. Fashion lingerie, innerwear, nightwear, shapewear, swimwear, athleisure products and personal care products are marketed under the brand name Clovia and Skivia respectively, of the House of Clovia. Clovia’s products are offered through multi-brand outlets, both offline and online, exclusive stores, websites and apps.

3. Pee Safe

Vikas Bagaria, started Pee Safe in 2015 after his wife had suffered from a UTI largely attributed to unclean washrooms while traveling on a road trip. The brand started as a sanitization spray and over the years it developed and not only provided women's products for clean up but also products for personal health especially menstrual health becoming one of the largest online marketplaces for female health in India.

The brand caters to toilet hygiene, menstrual care, grooming needs, sexual wellness and intimate care with different brands. 

Pee Safe - A brand that began with its most loved product, the Toilet Seat Sanitizer, has now grown into a range of the finest hygiene products to keep you snug, clean and fresh all day. 

Furr - Aim to promote self-care without shame or insecurity, offering products that celebrate individuality and confidence, ensuring everyone feels comfortable in their skin.

Domina - Aims to bridge the pleasure gap and empower women to take contro with body massagers and pregnancy test kits. 

4. YesMadam

YesMadam was started by Mayank and Aditya Arya where their primary goal was to focus on certain flaws of the beauty industry like expensive prices, or lack of good services. Subsequently, a negative salon experience, and Mayank’s background in entrepreneurship, led Aditya to form a tech-based salon-at-home service provider with easy, predetermined, and reasonable pricing and quality services.

YesMadam was able to capture the attention of the sharks because of their creativity, vision and mission which consist of offering professionalism, standardization, quality services delivery to the clients and women empowerment. The startup has a presence in more than 50 cities of the nation to support and mark its commitment, hard work, creativity and consistency for customer satisfaction.

5. Saathi 

Saathi was founded in 2015 by Kristin Kagetsu, Tarun Bothra, and Grace Kane to develop a biodegradable sanitation napkin using banana fiber from Gujarat. Their goal is to bring more sanitary products to females in India at the same time focus on sustainability.  

Kristin also has a passion for making a product that is sustainable, made from natural material and has an impact on women. She had earlier marketized and distributed natural dye crayons produced by the artisans of Uttarakhand in India. The greatest successes of the startup is that the company employs local women to manufacture the pads; therefore, allowing them to fend for themselves. The brand performs workshops for awareness of improved menstrual hygiene in the rural areas.

6. Lavonne Academy of Baking Science and Pastry Arts

Vinesh Johny is the co-founder of the Lavonne Academy of Baking Science and Pastry Arts – the only licensed bakery academy in India. It is a renowned brand that speaks the quality education for Baking Science and Pastry Arts both nationally and internationally. Admission to Lavonne Academy is on a first-come, first-served basis depending on the number of students that register for the diploma, certificate and short-term courses offered in the institution as mentioned below. 

7. Maya

Maya is a mobile application that can track women’s menstrual cycle, their feelings, mood swings, and overall health. Since it offers tailored outputs, it assists women in learning about their fertility, and deciding when to conceive or not. The more precise the data input, the enhanced the accuracy of the recommendations and forecast of the application.

Maya is a native app designed for both Android and iPhone as well as Blackberry and Windows. All of them assist women who want to monitor their health via a mobile application, and Maya is one of them. It was also highly rated in terms of having a good effect and good user experience and this app has 4.8 stars out of more than 200000 ratings.– It is available in 14 overseas languages most comprehensive women’s health tracker. It helps women track their health through a mobile application. Highly rated for its effectiveness and user experience, the app has garnered a 4.8-star rating from more than 200,000 reviews! Quick facts about Maya:

8 million downloads

• 1.2 million monthly actives
• 4.8 Star rating
• In 14 international languages
• Across 192 countries
• On Android, iOS & Windows

Also Read: Top Energy Drink Brands in India: Recharge and Refuel

Wrapping up

The innovation landscape is changing with male entrepreneurs embracing new challenges in an attempt to solve women's issues across many fields. These men are changing industries and effectively filling significant gaps that result from entrenched gender roles by questioning the status quo and creating products and services while embracing the consumer from a gender-sensitive perspective. While Sabyasachi has created a new wedlock and glamour with his designs, Saathi has provided sustainable menstruation management solutions and while Maya has brought technological solutions to uplift women’s lives these all are raising the standards of inclusiveness. This shift is not only positive but means paying more attention to the question of how to create better solutions for everyone. 

Retail Employee Day is celebrated every year on December 12. It’s a special day to honor retail workers for their hard work and dedication. Retail employees are the backbone of the shopping experience. They work tirelessly to meet customers' needs and ensure smooth store operations. This day is a great opportunity to thank them for their contributions.

Why Celebrate Retail Employee Day?

Retail employees often work long hours, including weekends and holidays. They deal with diverse customer demands while maintaining professionalism. Their role is vital in driving sales, managing inventory, and enhancing customer satisfaction. Recognizing their efforts boosts morale and makes them feel appreciated.

How to Celebrate Retail Employee Day?

There are many ways to celebrate Retail Employee Day. Whether you’re a customer, a manager, or a business owner, small gestures can make a big difference.

• Send a thank-you note: A simple thank-you message goes a long way in making retail employees feel valued.
• Organize a small event: Celebrate with team lunches or appreciation ceremonies.
• Offer perks or rewards: A gift card, bonus, or even a day off can brighten their day.
• Share kind words on social media: Post appreciation messages using hashtags like #RetailEmployeeDay to spread awareness.

Retail Employee Day Wishes for 2024

Click here for more link

Here’s a list of wishes you can share with retail employees:

Wishes from Employers

1. "Your dedication keeps our business running smoothly. Thank you for everything you do. Happy Retail Employee Day!"
2. "We appreciate your hard work and commitment to excellence. You are the heart of our team. Happy Retail Employee Day!"
3. "Thank you for making every customer feel valued. Your efforts do not go unnoticed. Happy Retail Employee Day!"
4. "You are more than employees; you are the pillars of our success. Happy Retail Employee Day!"
5. "Your energy and passion inspire us every day. Here’s to celebrating you today!"
6. Your commitment and hard work drive our success every single day. Thank you and Happy Retail Employee Day!"
7. "Without you, we couldn’t achieve our goals. Thank you for your dedication. Have a great Retail Employee Day!"
8. "You bring excellence to everything you do. Thank you for being an essential part of our business!"
9. "Your resilience and positivity inspire us. We’re lucky to have you. Happy Retail Employee Day!"
10. "Every effort you put in is noticed and appreciated. Thank you for being amazing!"
11. "Your passion for serving our customers makes all the difference. Thank you and enjoy this special day!"
12. "You are the reason behind our great customer reviews. Keep shining, and Happy Retail Employee Day!"
13. "Your hard work ensures our success every day. We’re truly grateful for you!"
14. "Thank you for your professionalism and dedication. You make us proud!"
15. "Today is all about you. Thank you for being the best part of our team. Happy Retail Employee Day!"

Wishes from Managers

1. "Your teamwork and dedication set the bar high for all of us. Happy Retail Employee Day!"
2. "Thank you for going above and beyond to meet our goals. You are appreciated!"
3. "Your smile and service make our store shine. Enjoy your special day!"
4. "On Retail Employee Day, I want to thank you for your outstanding contributions to our team."
5. "Great work deserves recognition. Happy Retail Employee Day to our amazing team!"
6. "Your efforts to make every customer’s experience special mean the world. Thank you and Happy Retail Employee Day!"
7. "You are the face of our business, and you do it with grace and skill. Thank you for being incredible!"
8. "It’s a joy to work alongside such a talented and hardworking team. Happy Retail Employee Day!"
9. "Your creativity and problem-solving make you a star. Keep up the amazing work!"
10. "Thank you for all the energy and positivity you bring to work every day. You are truly appreciated!"
11. "Your dedication inspires the entire team to do better. We are so proud to have you with us."
12. "You handle challenges with such professionalism and care. Thank you for everything you do!"
13. "Your teamwork and leadership set the standard for all of us. Happy Retail Employee Day!"
14. "We wouldn’t be where we are without your efforts. You are a true asset to our team!"
15. "Let’s take a moment to celebrate your contributions today. You deserve it all!"

Retail Employee Day Quotes

If you’re looking for inspiring quotes, here are some ideas:

1. "Retail employees are the unsung heroes of every shopping story."
2. "Behind every great store is a hardworking retail team."
3. "Retail is not just a job; it’s about creating memorable experiences."
4. "The magic of retail lies in the dedication of its employees."
5. "Retail employees bring life to every shop, aisle, and counter."

Social Media Ideas for Retail Employee Day

Social media can amplify your Retail Employee Day celebrations. Use these ideas to create engaging posts:

• Share behind-the-scenes photos of your retail team.
• Post a video message thanking your employees.
• Highlight individual team members and their achievements.
• Use hashtags like #RetailEmployeeDay, #RetailHeroes, or #ThankYouRetail.
• Encourage customers to share appreciation messages.

Why Recognition Matters

Recognizing retail employees isn’t just a kind gesture; it has lasting benefits:

• Boosts morale: Employees feel valued and motivated to perform better.
• Reduces turnover: Appreciation creates a positive work environment.
• Enhances customer service: Happy employees lead to satisfied customers.
• Strengthens team bonds: Celebrating together fosters a sense of unity.

Ways to Say Thank You

There are multiple ways to say thank you to employees who work hard for your business’s success. But sometimes words aren’t enough to express what you feel about their services. Personalized thank-you notes or a personalized email can go a long way in making your employees feel appreciated. Organize a ‘Thank You Event,’ a gathering where your employees ‘s work is appreciated. Say thank you with a gift card or voucher. On this special occasion of Retail Employees Day, the company can announce a special ‘Gifting Ceremony’ or ‘Fun Activities’ to make them feel extra special. A certificate or an extra reward would say a lot about how you feel about their work. 

A Special Day for Special People

Retail Employee Day is more than a celebration; it’s a reminder to value the people behind the counter. Whether it’s a cheerful greeting, a kind word, or a thoughtful gift, small gestures can create big smiles. Let’s make December 12 a day to remember for all retail heroes. They deserve it! By celebrating Retail Employee Day, we show that every effort counts. Thank you, retail employees, for all that you do!

As consumer trends evolve and brick-and-mortar establishments adapt to changing dynamics, shopping malls in India are poised for robust growth this fiscal year. With a projected revenue increase of 10-12 percent, the retail sector is gearing up for a transformative phase, driven by improved occupancy rates, steady rental escalations, and resilient balance sheets. These insights from recent analyses highlight the growing significance of malls as retail anchors in both Tier-I and Tier-II cities.

Numbers That Speak for Themselves

Mall operators are capitalizing on the momentum from last fiscal’s remarkable 15 percent revenue jump. This year, growth is supported by factors such as contractual rental increases of 4-5 percent, a rise in tenant revenues, and a surge in occupancy levels. Malls launched over the past two years are beginning to see significant ramp-ups, contributing to an estimated overall occupancy rate of 92-93 percent this fiscal, up from 89 percent last year.

For established malls, the occupancy rate remains robust at approximately 95 percent, with timely lease renewals reinforcing stability. This consistency underscores the growing confidence of retailers in malls as prime locations to reach their target audiences.

Retail Consumption

While retail consumption growth in these malls moderated to 3-5 percent in the first half of this fiscal, a stark drop from the 12.5 percent recorded in the same period last year, this is largely attributed to a high base effect and the heat wave that impacted footfalls. Tier-I cities, in particular, bore the brunt of this slowdown. However, the narrative is set to shift in the second half, with an above-normal monsoon and the festive and wedding seasons expected to drive a resurgence in consumer activity.

Importantly, revenue sharing with tenants, which constitutes 10-15 percent of total mall revenue, mitigates the impact of consumption dips. This revenue diversification strategy ensures that mall operators remain insulated from short-term consumption fluctuations.

Balancing Growth with Stability

The financial health of mall operators remains strong, underpinned by efficient operations and prudent debt management. EBITDA margins, a key indicator of operational efficiency, have consistently held firm at around 70 percent over the past few years and are expected to remain stable this fiscal.

Debt levels, too, are under control. Even with ongoing capital expenditure plans aimed at adding 2-3 million square feet of retail space over the next 2-3 years, cash accruals are sufficient to fund these expansions. Consequently, the debt-to-EBITDA ratio is projected to improve to 2.6-2.8 times by the end of this fiscal, compared to 2.9 times last year.

“Healthy operating performance, underpinned by rising occupancy and anticipated rental growth, will help improve the debt-to-EBITDA ratio to 2.6-2.8 times by the end of this fiscal from 2.9 times last fiscal,” says Snehil Shukla, Associate Director, CRISIL Ratings.

Tier-I vs. Tier-II Cities

One of the most interesting dynamics this fiscal is the divergence between Tier-I and Tier-II cities. While Tier-I cities have experienced a sharper moderation in retail consumption, Tier-II cities have shown resilience, supported by a growing appetite for organized retail. As malls in smaller cities continue to gain traction, they represent a key growth avenue for operators looking to diversify their portfolios.

Upcoming Challenges and Watch Points

While the outlook is positive, certain challenges warrant attention. The expansion of mall portfolios through new projects and acquisitions necessitates careful financial planning. Any large debt-funded acquisitions could strain balance sheets, even as operators work to maintain their strong credit profiles.

Says Gautam Shahi, Director, CRISIL Ratings, “Overall occupancy for malls is expected to increase to 92-93 percent this fiscal from 89 percent last fiscal. This will be driven by a surge in occupancy for malls that were launched in the last two fiscals, while occupancy for established malls will remain stable at ~95 percent, with timely renewals.”

A Stable Future for Retail Spaces

As retail continues to adapt to evolving consumer preferences, shopping malls are set to remain a cornerstone of the industry. By focusing on maximizing occupancy and leveraging revenue-sharing models, mall operators are creating resilient business models that can withstand external shocks.

With credit profiles stable, operating margins strong, and a clear strategy for growth, the retail sector is poised to benefit significantly from these developments. The future of malls lies not just in their physical spaces but in their ability to blend experiences, drive consumer engagement, and adapt to the changing retail landscape. 

The Indian Beauty and Personal Care (BPC) market is on an exhilarating growth trajectory, reflecting the diverse and evolving preferences of the country's vast consumer base. As the 6th largest BPC market globally, India's contributions are steadily rising, driven by favorable socio-economic factors, increased online penetration, and the adoption of global trends. Despite currently contributing only 4 percent to the global BPC market, India is one of the fastest-growing markets in the world, with an anticipated 8 percent CAGR in the next four to five years, according to BDO India. The sector's transformation underscores a dynamic interplay of premiumization, digitalization, and a growing consumer base across urban and rural geographies.

Key Drivers of Growth

1. Rising Disposable Incomes and Urbanisation

India’s burgeoning middle class, coupled with increasing disposable incomes, has significantly boosted per capita expenditure on beauty and personal care products. In 2023, the per capita spend on BPC stood at $15, with projections to reach $27 by 2030. This shift signifies an evolution in consumer priorities, as grooming and wellness gain prominence alongside traditional essentials.

2. Youthful Demographics and Workforce Participation

With the largest youth population globally, India is uniquely positioned to harness its demographic dividend. The growing participation of women in the workforce has further accelerated the demand for premium and masstige products that cater to professional and personal grooming needs.

3. Digital Transformation and E-Commerce Growth

Digitalization has been a game-changer for the Indian BPC market. E-commerce platforms, combined with increasing smartphone penetration, have made beauty products accessible to consumers across urban and rural areas. This has not only expanded market reach but also allowed brands to implement data-driven strategies, catering to evolving consumer preferences.

Online platforms also serve as a powerful tool for product discovery, with beauty influencers and social media campaigns shaping purchasing decisions. This digital-first approach has revolutionized the traditional retail landscape, fostering brand engagement and loyalty.

Emerging Trends in the Indian BPC Market

1. Natural and Organic Products

The demand for natural, organic, and sustainable products has surged as consumers become increasingly conscious of ingredient safety and environmental impact. This trend aligns with global movements, yet uniquely leverages India's rich heritage of Ayurveda and traditional beauty practices.

By blending ancient Indian remedies with modern scientific formulations, brands are carving out a niche that resonates with both domestic and international consumers. The result is a market teeming with opportunities for brands committed to transparency, sustainability, and ethical production.

2. Premiumisation and Masstige Expansion

Premiumization is a dominant theme, with a growing consumer base seeking high-quality, effective products. The masstige segment, which bridges the gap between mass and prestige offerings, has witnessed remarkable growth, catering to aspirational yet value-conscious consumers.

Additionally, the emergence of Indian celebrity-owned beauty brands, inspired by Western counterparts like Rihanna’s Fenty Beauty and Kylie Jenner’s Kylie Cosmetics, has further fueled consumer interest in premium products. Notable domestic examples include Priyanka Chopra’s Anomaly, showcasing the appeal of homegrown brands with global standards.

3. Inclusivity and Personalisation

Inclusive beauty has gained momentum, particularly in the makeup and skincare segments. Brands are increasingly catering to diverse skin tones and specific concerns, reflecting India's multicultural fabric. This shift underscores the growing demand for personalized solutions, driven by a consumer base that values individualized care.

4. Technology and Innovation

Technological advancements, such as artificial intelligence (AI) and augmented reality (AR), are reshaping the BPC landscape. AI-powered recommendations, virtual try-ons, and diagnostic tools have enhanced the consumer experience, bridging the gap between physical and digital retail.

Another emerging trend is nutricosmetics, which integrate beauty and wellness, offering supplements that promote skin health, hair growth, and overall vitality. This fusion of beauty and nutrition aligns with the holistic approach favored by modern consumers.

Market Dynamics: Incumbents vs. New-Age Players

The Indian BPC market, traditionally dominated by multinational corporations, has become a competitive battleground with the entry of new-age domestic players. While the top 20 brands hold 32 percent of the market, the landscape is evolving rapidly. Seven of these top brands are homegrown, and several startups have surpassed the INR 1,000 million revenue mark in the last decade.

Notably, these new-age companies have demonstrated remarkable agility, achieving over 30 percent CAGR in recent years. Their success lies in leveraging omnichannel strategies, embracing digital innovation, and responding swiftly to changing consumer demands.

Challenges and Opportunities

While the Indian BPC market offers immense potential, sustainable and capital-efficient growth remains a critical challenge. With increasing competition, brands must navigate:

• Evolving Consumer Preferences: Staying relevant in a market driven by rapidly shifting trends.
• Rural Penetration: Reaching underserved areas requires innovative distribution models.
• Sustainability Mandates: Aligning with global standards for ethical sourcing and production.

However, the market also presents abundant opportunities. The fusion of traditional Indian practices with scientific breakthroughs offers a competitive edge, while the growing demand for ethical, natural, and personalized products provides fertile ground for innovation.

Role of Distribution Channels

Last-mile access has become a cornerstone of growth, with tier II and III cities emerging as significant contributors. Brands are tapping into these markets through partnerships, enhanced supply chains, and targeted marketing efforts.

The omnichannel approach, integrating offline and online touchpoints, is increasingly adopted by both incumbents and challengers. Physical stores remain relevant for experiential retail, while online platforms cater to convenience and wide-scale reach.

READ MORE: How India’s Beauty Industry is Thriving on D2C and Digitalization

Future Outlook

Samir Sheth, Head of Deal Advisory Services at BDO India, highlights the sector's favorable conditions, stating, “The Indian beauty sector is uniquely positioned to build brands with lasting impact. As Indian consumers increasingly seek high-quality products that blend transparency, effectiveness, and cultural authenticity, brands committed to ethical production and sustainability have a distinct edge.”

Similarly, Ashish Bagadia, Corporate Finance and Investment Banking Partner at BDO India emphasizes the role of digital innovation and traditional practices, noting, “Integrating traditional Indian practices with scientific breakthroughs and digital innovation presents vast opportunities.”

Women are empowering sectors, cross sectors, and future generations as proprietors and businesswomen. Women Entrepreneurship Day is celebrated annually on November 19 to honour and appreciate all achievements of women entrepreneurs. It also applauds the spirit, tenacity, and thinking of women as they head businesses and foster ingenuity. It also aims at uncovering this day’s systematic barriers, such as the variation in funding provision for minorities and cultural discrimination, among others.

Currently, there is a burgeoning number of women entrepreneurs implementing massive contributions to employment and the worldwide economy. However, the gender disparity in the worldwide population of entrepreneurs continues unabated. Women Entrepreneurship Day is not only celebratory; it is a rallying cry to governments, industry, and society to take action for and invest in women entrepreneurs. Here, we give you eight inspiring women entrepreneurs you should watch out for in your industries.

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Why Women Entrepreneurs Matter

Women entrepreneurs play a major role in economic growth. They start businesses that offer employment, transform sectors, and motivate a generation. However, funding gaps and other organizational prejudices remain some of the challenges that are encountered. Women Entrepreneurship Day is a call to action to prioritize women, invest in them, and coordinate to spread the word about their triumphs.

These 8 women show that having dreams and the willingness to fight hard to achieve them will overcome anything. One should let these be a cause for the younger generation of women to have the desire to strive for more and to achieve greatness in entrepreneurship.

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1. Mrs. Meena Bindra, Founder, BIBA

Mrs. Meena Bindra began her entrepreneurial journey in 1988 from her home in Mumbai. She founded BIBA, a brand known for stylish and affordable ethnic wear for Indian women. BIBA’s success soared when her son, Siddharth Bindra, joined the company. Today, it boasts over 370 stores across India and a strong online presence. Mrs. Bindra, awarded multiple lifetime achievement awards, continues to steer BIBA’s creative direction, making ethnic wear affordable and accessible.

Under her leadership, BIBA grew into a household name with over 370 stores nationwide. Her focus on design and affordability transformed the ethnic fashion space in India. Mrs. Bindra has received multiple awards for her contributions, and her son, Siddharth Bindra, has further expanded the brand’s reach.

2. Swagatika Das, Co-Founder, Nat Habit

Swagatika Das co-founded Nat Habit in 2019 to promote natural skincare and wellness. An IIT graduate, she left her career as an engineer to follow her passion for natural living. Her expertise in product innovation and in-house manufacturing has made Nat Habit a standout in the beauty sector. Swagatika’s mission is to promote natural skincare and build sustainable habits for her customers.

Nat Habit offers freshly made skincare products inspired by traditional recipes. Swagatika’s innovative supply chain and product expertise have made the brand a leader in the beauty industry.

3. Keerti Singh, Co-Founder, Hitwicket

Keerti Singh is the co-founder of Hitwicket, a popular strategy-driven cricket game launched in 2020. Launched in 2020, the game is now the highest-rated cricket game on the Play Store and App Store. Keerti is an engineer from VIT Vellore and holds an MBA from ISB, Hyderabad. Her leadership skills, honed during her tenure at Amazon, earned her recognition as one of the "Top 40 Global Women Business Leaders" by the Australian government. Keerti’s dedication to inclusivity and innovation is paving the way for women in gaming and sports.

An engineer and MBA graduate from ISB, Keerti gained valuable experience at Amazon before entering gaming. Under her leadership, Hitwicket became the highest-rated cricket game on app stores. She is a strong advocate for women’s inclusion in sports and gaming.

4. Ghazal Alagh, Co-Founder, Mamaearth

Ghazal Alagh is the co-founder of Mamaearth, a brand that redefined baby care and personal care in India. She started Mamaearth with her husband in 2016, inspired by the lack of toxin-free products for their child.

Mamaearth is Asia's first brand certified as "Made Safe," ensuring all its products are safe for use. Under Ghazal’s leadership, the brand has expanded into skincare, haircare, and wellness, with a strong focus on natural ingredients and sustainability. Her efforts have earned her recognition as one of the most influential entrepreneurs in India, making Mamaearth a household name.

5. Anita Dongre,  Founder, House of Anita Dongre

Anita Dongre is one of India’s most celebrated fashion designers and the founder of the House of Anita Dongre. Her brand, House of Anita Dongre, encompasses several labels, including AND, Global Desi, and her bridal couture line. Anita is passionate about sustainability and women empowerment. Her company employs artisans from rural India, preserving traditional crafts and providing economic independence to women.

Known for her sustainable practices, Anita’s designs blend traditional Indian craftsmanship with modern aesthetics. Her brand is a favorite among celebrities and global fashion icons. She is a strong advocate for empowering rural artisans, especially women.

6. Falguni Nayar, Founder, Nykaa

Falguni Nayar revolutionized the beauty and wellness industry in India with Nykaa, an e-commerce platform for cosmetics. Nykaa's omnichannel presence and curated product range make it a favorite among Indian consumers. Falguni’s vision has not only disrupted the beauty industry but also inspired countless women to pursue entrepreneurship.

A former investment banker, left her successful investment banking career to launch Nykaa in 2012. Today, it’s one of India’s top beauty platforms, offering over 4,500 brands. Falguni’s vision has empowered countless women to explore makeup and skincare confidently.

7. Richa Kar, Founder, Zivame

Richa Kar founded Zivame to address the lack of proper lingerie options for Indian women. She launched the brand in 2011, creating a platform that offered comfort, variety, and privacy. Zivame has grown into a leading lingerie brand, helping women embrace their bodies confidently.

The brand focuses on comfort, style, and body positivity. Under her leadership, Zivame introduced a wide variety of options, from daily essentials to luxury lingerie. Richa’s vision was to help women feel confident and embrace their bodies. Today, Zivame is one of India’s top lingerie brands with a loyal customer base.

8. Vineeta Singh, Co-Founder, Sugar Cosmetics

Vineeta Singh is the co-founder of Sugar Cosmetics, a beauty brand that caters to modern Indian women. Starting as a D2C brand, Sugar has grown into a leading cosmetics company, available in over 100 cities and online platforms.

Vineeta’s efforts to cater to diverse Indian skin tones have made Sugar a trailblazer in the beauty industry. Her story of persistence and innovation inspires budding entrepreneurs. With a focus on bold and long-lasting products, Sugar Cosmetics has become a go-to brand for millennials. Vineeta’s entrepreneurial spirit and customer-first approach have fueled the brand’s success.

Challenges Faced by Women Entrepreneurs

Despite their growing impact, women entrepreneurs face challenges like limited funding, lack of mentorship, and societal expectations. However, their determination continues to break these barriers.

Women-owned businesses contribute significantly to global GDP. Yet, closing the gender gap requires collective efforts. Support from governments, private sectors, and communities can create a more inclusive entrepreneurial ecosystem.

How Women Entrepreneurs Are Changing the World

Women entrepreneurs are driving innovation in diverse fields like fashion, beauty, technology, and sustainability. Their ventures are not only profitable but also socially impactful, addressing issues like inclusivity, sustainability, and empowerment.

Happy Womenhood!

Women's Entrepreneurship Day reminds us of the immense potential of women entrepreneurs. Celebrating their success and addressing their challenges is key to fostering innovation and economic growth. These 8 inspiring women are proof that with vision, determination, and support, anything is possible. Let’s celebrate their achievements and work towards a more inclusive future.

November 19 is International Men’s Day and this is a good moment to celebrate the outstanding men in our life and the world. Celebrated on November 19th every year since the year 1992, by Trinidadian scholar Dr Jerome Teelucksingh, positive achievements by men are acknowledged, important issues such as male health and gender equality issues are drawn to our attention and positive male role models are encouraged.  

As this observance has spread around the world, it has turned into a good chance to tell the special man in your life ‘thank you’. Gift giving is one of the sweetest ways of celebrating events; putting in the effort to select pieces of item that the individual will appreciate because they are symbolic of their personality, hobbies, and even dreams. Whether for Christmas, Father’s Day, Brother’s Day, a birthday, an anniversary, or you simply wish to show appreciation this International Men’s Day, this guide will help.  

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International Men’s Day Quotes

Wish International Men's Day to all men—fathers, brothers, friends, mentors, and dreamers—celebrating their unique journeys and shared strength with these quotes. 

• To every man—quiet or bold, traditional or trailblazing—your presence shapes the world in extraordinary ways.
• Men are not defined by one story; they are the authors of many.
• Every man’s path is different, but kindness is the compass that leads us all.
• Manhood isn’t about fitting a mold; it’s about breaking barriers.
• The most powerful men are those who embrace both their shadows and light.
• Celebrate men for who they are and who they become.
• Every man’s story matters.
• A reminder that every man, in his own way, has the power to make the world a better place.

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Best Gifts for this International Mens Day

1. Gargee Designers 

Grey Flannel Bomber Jacket – This minimalistic grey bomber jacket should definitely be worn on International Men’s Day. Of very soft and premium flannel fabric, it is very comfortable to wear; it can be worn with any kind of cloth. Combining modern design with the traditional bomber fit, and ribbed cuffs for extra style, it is suitable for any casual and semi-formal occasions. In particular, this clothing is suitable for the men, who value fashionable and comfortable outfit at the same time.

Price - Rs 16,500

2. Overlays

Raven Plush Jacket - Bring the gift of style and warmth this International Men’s Day with the captivating Ravens Plush Jacket. This is a warm, black and simple jacket which is to be worn on days and particularly in the night. The soft material and comfortable slimming fit makes it suitable for any occasion, casual, business casual,.EVEN corporate. Definitely useful for those male personalities who do not want to compromise on the comfort and the image in any kind of weather.

Price: Rs. 2,899

3. Insight Cosmetics 

Black Eau de Perfume - This sensual and intense scent combines woody base with something mysterious that is irresistible for the contemporized male. This regalia is post-modern classic of sorts, durable and polished, which aim is to make an impression and to be perfect for the elegant gift giving.

Price: Rs 330

4. Nisara

Beauty Men’s Perfume Gift Set - This set comprises selected noble scents making it easy to choose between a light scent to be worn during the day and a strong scent to be worn at night. Ideal for the stylish man who likes to improve the quality of his grooming products from time to time, this great set will make all his days luxurious.

Price: Rs 499

5. Bold Care

Post Hair Removal Soothing Gel - This calming and moisturizing, non-greasy, post- waxing, post-shaving soothing gel reduces inflammation or side effects of hair removal immediately. Reduce the incidence of ingrown hair, razor bumps and redness because of the presence of aloe vera and shea butter.

Price: Rs 249

Procapil-enriched Hair Serum - Change the vitality of your hair with the help of the new and improved hair care products for men to treat damaged hair by improving the quality of the hair. This hair serum should be part of every hair care regime if you are experiencing thinning hair, hair loss or any need to give your hair a strength boost.

Price: Rs 499

6. Schwarzkopf

Taft Ultra Hair Wax - This styling wax being a product, assists in creating an excellent setting on any stylish hairdo. The formulation makes it ideal for wet and dry hair for styling as well as give the appropriate strength , surface texture and holding capability up to 24 hours.

Price: Rs 427

Taft Ultimate Hair Lacquer - This gives the perfect focus by its liquid crystal gloss texture which makes the hair luxuriously luminous. Offers up to three days hold, is not tacky, and safeguards the hair from drying out.

Price: Rs 488

7. NIVEA MEN

Dark Spot Reduction Face Wash -  This potent face wash, that has been further enhanced with Whitanat Vita Complex Plus and licorice extracts deeply penetrates the pores, removes the excess of sebum, and assists fade dark spots over time. After washing your face with soap this product it makes the skin feel fresh, free from blemish, as well as having an even skin tone.

Price: Rs 186

Active Clean Shower Gel - This contemporary edition of shower gel due to daily problems. NIVEA Men Active Clean Shower Gel containing natural charcoal provides effective and powerful clean, while energizing your skin. Refreshing aroma it has a way of reviving the mood either in the morning or at the end of a straining day.

Price: Rs 184

8. Dishis Jewels 

Arthur Diamond Pendant - This eye-catching piece is one diamond forted in a delicate setting; this is an accessory every self-respecting man of the present day should possess. Due to its versatility and the delicate shimmer it brings, the piece will thus never look out of place.

Price: Rs 14,105

9. Ayuvya i-Gain+

Ayurvedic Weight Gainer - It is prepared purely from herbs and is currently intended for men’s body making up with healthy body weight and muscles, as well as guaranteeing digestion and energy in the process. Charged with no chemical or additive content it is safe and delivers the optimum result of building strength and vitality. Ideal for any man who wants natural ways towards a healthier lifestyle.

Price: Rs 749

Happy International Mens Day

On the occasion of this International Men’s Day, do not just go in for the usual boring gifts that have no relation to the personality and dreams of the man that you love. Starting with the clothes and personal accessories, grooming products, and going up to health and fitness gadgets, every man will find something interesting. Selecting a thoughtful gift not only means that a person appreciates something but also helps improve one’s well-being, be confident and energetic. Unfortunately, today is a day to remember the man and pay respect to all the good men who helped us to become better people.

With over 180 years of legacy and innovation baked into its DNA, McVitie’s has established itself as a global leader in the biscuit and snacks industry. From reimagining product lines to executing impactful marketing campaigns, McVitie’s is setting new benchmarks in the highly competitive indulgent snacks category. In this exclusive feature, Pawan Jagnik, Head of Marketing, McVitie’s, Pladis India shared insights into the strategies that have fueled McVitie’s success, the innovative campaigns that have captured consumers' hearts, and the future roadmap for the brand in India.

Relaunching a Legacy

One of the brand’s most successful recent initiatives has been the relaunch of its indulgent Cookies and Creams range under the global McVitie’s Tasties brand. According to Jagnik, “In just three months, we revitalized the entire product line. This was instrumental in reviving our distribution network and expanding our range-selling capabilities.”

The relaunch wasn't just a product refresh—it was a strategic endeavor that combined rigorous planning, efficient execution, and seamless cross-functional coordination. “The impact was phenomenal,” Jagnik recalled. “It significantly boosted the brand’s visibility, reignited consumer interest, and strengthened our position within the indulgent snacks category. This initiative didn’t just increase sales—it reinforced the global brand’s resonance in India and contributed to sustained growth.”

Winning Hearts with Creative Campaigns

McVitie’s campaigns are a testament to its innovative approach to consumer engagement. Among its most impactful efforts was McVitie’s Premier League – Game Tumhara, Take Humara campaign, executed during the Indian Premier League (IPL).

“What set this campaign apart was its creativity,” shared Jagnik. “We brought our biscuits to life as commentators, each offering a unique perspective on the matches. These animated biscuits shared fun and quirky match updates, adding a delightful twist to our content.”

This initiative resonated strongly with cricket-loving audiences, reaching 2.9 million people and generating over 1,26,000 engagements, with an engagement rate of 4.3 percent, well above the industry benchmark of 3 percent. “It wasn’t just about visibility,” said Jagnik. “The campaign deepened consumer engagement and reinforced brand loyalty, making it a pivotal moment in our marketing journey.”

Adaptability

In an ever-evolving market, McVitie’s has successfully maintained a consistent brand image while adapting to changing consumer preferences. A prime example is the introduction of North Indianized flavors like Butter Jeera. “Butter Jeera was developed to resonate with regional tastes, particularly for tea-time consumption, which is deeply ingrained in Indian culture,” explained Jagnik. “While the North has always been a strong market for us, this product’s success has led to increased demand across other regions as well. It’s a perfect example of balancing core brand values with local innovation.”

This strategy has not only reinforced McVitie’s brand equity but also strengthened its distribution network, ensuring the brand remains relevant across diverse consumer segments.

Driving Loyalty Through Authenticity and Focus

For McVitie’s, building consumer loyalty hinges on authenticity and a clear brand stance. “Consumers appreciate brands that are genuine and transparent,” highlighted Jagnik. “We focus on staying true to our messaging and actions, which helps build trust.”

The brand’s commitment to its core values—health, quality, and taste—has created a strong emotional connection with consumers. “By focusing on what we stand for, we differentiate ourselves in a crowded market,” Jagnik noted. “This clarity fosters loyalty, ensuring our consumers keep coming back for more.”

Innovating to Stay Ahead

Innovation is at the heart of McVitie’s strategy to stay ahead of the competition. One standout initiative has been tailoring its offerings for different consumer cohorts. “We’ve identified specific consumer segments, such as frequent travelers, who resonate with products like Thins, Nibbles, and Coated Digestives,” Jagnik explained. “To cater to their on-the-go lifestyles, we’ve made these products available through quick commerce platforms.”

At the same time, McVitie’s remains deeply rooted in Indian traditions. “Our Butter Jeera biscuits celebrate the timeless ritual of dunking biscuits in tea, creating moments of togetherness with family and friends,” asserted Jagnik. “For health-conscious consumers, products like McVitie’s Hobnobs Chocolate offer indulgence without guilt.”

Consumer Feedback: The North Star

Consumer feedback plays a pivotal role in shaping McVitie’s marketing initiatives. “Our campaigns, particularly on social media, are informed by what our consumers tell us they love,” shared Jagnik.

The McVitie’s Premier League campaign is a case in point. “We tapped into India’s passion for cricket to create a campaign that was both engaging and relevant,” he noted. The brand has also embraced meme marketing to connect with Gen Z, building conversations around the McVitie’s Tasties range.

“This approach ensures our campaigns resonate with our audience, fostering deeper connections and driving engagement,” Jagnik added.

The Road Ahead

Looking forward, Jagnik sees several trends and technologies shaping McVitie’s future success. “Creating content that resonates with specific demographics will remain crucial,” he said. “Memes work wonders with Gen Z, while long-form content like podcasts appeals to niche audiences. Platforms like Snapchat offer unique opportunities to connect with older consumers.”

Influencer marketing, especially regionally targeted efforts, is another area of focus. “As consumers travel more, they seek experiences that resonate when they return home,” Jagnik observed. “Products like Thins and Nibbles cater perfectly to this trend.”

Finally, McVitie’s is leveraging artificial intelligence to personalize consumer experiences. “AI enables us to enhance engagement like never before, from personalized recommendations to dynamic content delivery,” Jagnik concluded.

Boots represent not only shoes but rather a type of clothing accessory that encompasses style, comfort as well as usability. From walks within the urban jungle, commuting, ushering in the freezing season, or going to one’s workplace, a good pair of boots can lift your spirits and style. Here, we focus on the best brands of boots in India for women and their attributes, price, and ease of procurement so that you may be able to recognize which boot is flattering to you. Elevate your fashion easily!

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Footwear Market: India and Global Overview

The footwear market in India has grown significantly in 2024 to generate a revenue of $28.2 billion. Leading the charge is the boots segment, which is the largest congested segment, having a market volume of $10.3 billion. Forecasted to grow at a constant rate, the market should experience an expected annual growth rate (CAGR) of 3.12 percent during the period from 2024 to 2029. This illustrates the customer focus of the Indian footwear market by stressing the need for satisfaction through product variety and quality improvement emanating from fashion trends, use, improved standards of living, and innovation. That is why, for example, boots are actively building a niche for themselves, being both stylish and functional shoe accessories that reign supreme in the culture of footwear. 

The global footwear market is expected to rise to $270 billion by 2033. Thus, the level of penetration of women’s footwear is expected to move to the next level with an estimated CAGR of 3.8 percent for the period under consideration. 

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Types of Boots for Different Needs   

Majorly boots are categorized according to their length and purpose. There are four types of boots for women, here are the following: 

• Low Rise Boots: Perfect fitting low rise boots are where you find a quarter, half an inch in front of your toes. When you’re walking your toes should not move forward, but at the same time, they should not be touching the front of your boot. 

It includes: Ankle boots, wellington boots, Chelsea boots, chukka boots, moccasin boots, desert boots

• Mid-Rise Boots: Mid-rise boots can either be mid-calf or knee-high. This is widely thought to be the most typical shaft height of boots.

It includes: Combat boots, lace-up boots, motorcycle boots, western/cowboy boots, platform boots, wedge boots

• High-Rise Boots: Cover the knee or end slightly above it, meaning that they have a shaft measurement of 15-20 inches. A few over-the-knee boots may reach even higher, at a length of 22-25 inches. 

It includes: Knee-high boots, over-the-knee boots, thigh-high boots, wellington boots, shearling boots, harness boots, logger boots

• Specialty Boots: Different types of boots are produced in order to enhance effectiveness in specialized circumstances.

It includes: Hiking boots, rain boots, work/safety boots, snow boots, military/tactical boots

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Best Boot Brands in India For Women

1. IYKYK by Nykaa Fashion

Bestsellers: Black Textured Round Toe Chunky Combat Boots, Black Ruched Pointed Toe Cowboy Heeled Boots, Brown Pointed Toe Below Knee Block Heeled Boots

Price Range: Up to Rs 4,000

Material Used: Artificial Leather and Suede

It expands as ‘If You Know You Know’ and the abbreviation IYKYK, and it typifies a brand that’s raw and quite out there but in many ways perfect for the modern fashion-savvy buyer.  Delightful wardrobe staples, IYKYK by Nykaa Fashion features Vegan boots with both ankle coverage and knee-highs, chunky heels and fashionable features. 

2. ELLE

Bestsellers: Black Women Slip On Casual Boots, Black Women Zip Casual Boots, Black Women Lace Up Boots

Price Range: Up to Rs 2,500

ELLE boots are fashionable and practical with edgy structures such as knee boots with soles and fur-lined flatforms. Current program editions contain comfort features such as leather uppers and synthetic soles, featured in Mabillon boots. Fit for both casual and corporate wear they are versatile and will be fashionable regardless of the season.

3. Truffle Collection

Bestsellers: Brown Solid Boots, Black Solid Casual Boots, High rise Black Solid Boots

Price Range: Up to Rs 6500

Material Used: Suede and artificial leather

Truffle Collection has provided designs on ankle, knee-high and over-the-knee boots. Well-recognized for some fashion-forward styles such as block heels and decorated toe grips, their boots are suitable for both casual and business occasions. There are several standard models including Philly 2 boot designs with slip-on construction with TPR reinforced heel and Shuffle Gusset.

4. Sherrif Shoes

Bestsellers: Women's Black Color Boots, Women's nude Block Chelsea Boots, White Solid Block Chelsea Boots

Price Range: Up to Rs 2,400

Sherrif Shoes is known for Chelsea and block-heel women’s boots, which you can find in suede. Its shoes measure 3 to 3.5 inches in height and offer comfort in shoes that are trendy for casual or party use. Some of these are available for sale on websites such as Nykaa and Flipkart chances of free delivery and returns are encouraged. 

5. ERIDANI

Bestsellers: Rhodes Black Boot, Sybal Ankle Length Chunky Casual Boots Black, Orion Ankle Length Lace-Ups Casual Boots Black

Price Range: Up to Rs 3,400

Eridani is a leading brand in footwear especially focused on providing the elegance models of today. The brand consists of minimalistically designed beautiful shoes, mostly boots, which are smooth and can come with simple lines and block heels for everyday use. Since quality need not be expounded in high prices, Eridani has handcrafted structures such as Chelsea and Casual boots. They both have their online and offline presence and currently, they have opened a flagship store in Mumbai and others associated with several retail portals.

6. Monrow

Bestsellers: Solid Black Block Boots, Svelte Black Flats, Bellezza Black Block Heels

Price Range: Up to Rs 3,400

Monrow is a footwear brand majoring in the comfort walk that embraces fashion, especially for Indian women. They have individually researched more than 3000 feet is native Indian feet with a view of developing boots according to the shape of feet. This is a brand that sells vegan boots and I found this particular style that’s handcrafted too The brand also focuses on the aspect of fashion and functionality to guarantee a comfortable lifestyle wearing the brand.

7. Delize

Bestsellers: Womens Black Solid High Heel Knee Casual Boots, Black Solid Women Vegan Leather Calf Length, Womens Black Derby Boots

Price Range: Up to Rs 7,000

Material Used: faux leather

Delize focuses on chunky, aesthetic, vegan leather boots that are comfortable with longevity in mind. Offering memory foam insoles and fabric linings, they provide a trend and comfort in a single shoe. Ankle, knee-high, and long boots are common and the shoe designs feature rivets, buckles and zippers which makes them very convenient.

Wrapping Up

Looking for suitable boots that fit your personality and usage in India is much easier because various excellent brands range from standard brands to high-end brands with affordable prices and high quality. Here, you can get the best brands of boots that will give you the stylish look you want. Whether you are looking for traditional leather shoes or green ones, the right shoes are as easy as several clicks on your mouse, which are designed to fit and complete your outfits as well as improve your comfort.

Lehengas are a must-have for Indian weddings and festivals. They add grace and elegance to every celebration. In India, you can find lehengas that suit every taste and budget. From luxurious designer labels to affordable brands, there is something for everyone. Bridal lehengas are rich in tradition, with intricate embroidery and beautiful fabrics. Lighter lehengas are perfect for pre-wedding events like mehendi and sangeet. India’s top lehenga brands include Sabyasachi, Manish Malhotra, and Anita Dongre. Each brand offers unique designs and styles. Whether you love royal, glamorous, or minimal looks, these brands cater to all your needs.

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Lehenga Trends to Watch For

• Pastel Colors: Trending among brides for their soft, dreamy vibe.
• Mirror Work: Adds sparkle and glamour to lehengas.
• Cape Dupattas: A contemporary twist on traditional styles.

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10 Best Skincare Brands in India for Glowing Skin

List of the top 9 Famous and Best Lehenga Brands in India

Discover the most famous styles and their brands to get that dreamy look on your special day. 

1. Sabyasachi Mukherjee

Sabyasachi is the king of bridal wear in India. His lehengas are known for their rich designs and royal aesthetics. Sabyasachi lehengas have been worn by Bollywood stars like Deepika Padukone and Priyanka Chopra on their big days. Sabyasachi lehengas are a dream for every bride. His designs bring old-world charm with a touch of modern aesthetics. The brand is also known for its bold use of colors like deep reds, emerald greens, and royal blues. 

Sabyasachi often incorporates Indian cultural elements, such as Banarasi borders and Mughal-inspired patterns. Each lehenga is handmade by skilled artisans, ensuring top-notch quality. The brand also offers a curated selection of bridal jewellery and accessories to complete the look. Sabyasachi’s flagship stores are located in cities like Mumbai, Delhi, and Kolkata.

Features That Set It Apart:

• Intricate embroidery inspired by heritage.
• Use of handwoven silk and vintage motifs.
• Perfect for brides who want a regal look.

Popular Collections:

• Sabyasachi's “Heritage Bridal” collection is a favorite among brides.

2. Manish Malhotra

Manish Malhotra is a favorite for glamorous lehengas. His creations bring Bollywood magic to weddings. Manish Malhotra has styled several Bollywood celebrities for their wedding looks, including Alia Bhatt. He is known for setting trends in bridal fashion with edgy designs. His signature style often includes metallic finishes, velvet fabrics, and vibrant hues. 

Many of his lehengas feature intricate threadwork combined with innovative cuts. Manish also experiments with unique drapes and capes, adding a contemporary twist. His creations are popular among NRI brides and are showcased at global fashion events. With exclusive stores in cities like Mumbai and Delhi, the brand is a go-to choice for Bollywood-inspired bridal wear.

Features That Set It Apart:

• Known for heavy sequins, mirror work, and pastel shades.
• Lehengas with a contemporary touch and elegance.
• Perfect for brides who love glitz and glam.

Popular Collections:

• The “Nooraniyat” collection is filled with dreamy bridal wear.

3. Anita Dongre

Anita Dongre is known for her sustainable fashion and timeless designs. Her lehengas bring a blend of tradition and modernity. Anita Dongre uses sustainable materials and supports local artisans through her brand. Anita Dongre lehengas are perfect for brides who appreciate understated elegance. She draws inspiration from Indian folklore and nature, making her designs timeless. 

Her collections often feature Gota Patti's work, a traditional Rajasthani embroidery technique. Anita is also known for creating versatile lehengas that can be worn in multiple ways. The brand offers lehengas for bridesmaids and guests, making it a one-stop shop for wedding shopping. Her flagship stores are designed to offer a serene shopping experience, with dedicated sections for bridal couture.

Features That Set It Apart:

• Light-weight, eco-friendly fabrics with floral prints.
• Ideal for destination weddings and summer ceremonies.
• Nature-inspired motifs and pastel hues.

Popular Collections:

• The “Love Song” collection features minimalist and breezy lehengas.

4. Ritu Kumar

Ritu Kumar is a pioneer in Indian bridal wear. Her lehengas reflect tradition with modern designs. Ritu Kumar is one of the oldest and most celebrated designers in India. Ritu Kumar’s lehengas celebrate India’s rich textile heritage. She often works with artisans to revive traditional crafts like block printing and zari work. Her lehengas feature intricate borders and bold patterns, making them stand out. 

The brand offers a mix of heavy bridal wear and lighter options for pre-wedding events. Ritu Kumar also has a range of accessories, including clutches and dupattas, to complement the lehengas. With decades of experience, she continues to innovate while preserving Indian traditions. Ritu Kumar stores are found in major cities, offering a personalized shopping experience.

Features That Set It Apart:

• Vibrant colors and rich embroidery.
• Known for using fabrics like silk and brocade.
• Perfect for brides looking for a traditional look.

Popular Collections:

• The “Banaras Revisited” collection showcases the beauty of handloom weaves.

5. Neeta Lulla

Neeta Lulla’s lehengas are the epitome of grandeur. Her lehengas feature bold embroidery and intricate detailing. Neeta Lulla has styled iconic bridal looks in Bollywood movies like Devdas. She blends traditional elements with modern aesthetics, creating masterpieces. Her designs often include Swarovski crystals, making them sparkle. 

Neeta’s lehengas are perfect for destination weddings, offering versatility and style. She also customizes bridal wear, ensuring a unique piece for every bride. Apart from bridal lehengas, she creates outfits for bridesmaids and family members. Her brand is highly respected in the fashion industry, with numerous awards to her name.

Features That Set It Apart:

• Heavy Zardozi work and bold color palettes.
• Designs that mix tradition with modernity.
• Perfect for brides who want a grand, royal vibe.

Popular Collections:

• The “Ethereal Bride” collection is a showstopper for wedding season.

6. Dolly J

known for their feminine charm and elegance. Her lehengas are perfect for modern brides who want a mix of elegance and style. Dolly J Lehengas are loved for their lightweight and comfort. She uses innovative fabrics like organza and tulle, adding softness to her designs. Her collections often feature subtle shimmer, perfect for evening ceremonies. 

Dolly J focuses on creating lightweight lehengas, ensuring brides are comfortable throughout their big day. The brand also offers a unique mix of traditional and fusion designs, catering to modern tastes. Dolly J has a loyal clientele in India and abroad, with her creations displayed at leading fashion shows.

Features That Set It Apart:

• Stunning drapes and structured silhouettes.
• Use of pastel tones and subtle embellishments.
• Perfect for brides who prefer minimalistic charm.

Popular Collections:

• The “Rosette” collection stands out for its floral elegance.

7. Mohi

Mohi is a rising star in the world of lehengas. The brand is known for affordable designer lehengas with intricate designs. It blends traditional aesthetics with budget-friendly options. Mohi offers customization options to suit every bride’s preference. The brand offers designs that blend tradition and affordability, making it popular among budget-conscious brides. 

Mohi’s lehengas feature bold floral prints, intricate zari work, and vibrant color palettes. Their ready-to-wear lehengas are perfect for smaller ceremonies like mehendi or sangeet. The brand also offers customized stitching services, ensuring a perfect fit. Mohi’s collections are available online and in select stores across India, making it accessible to all.

Features That Set It Apart:

• Vibrant colors and heavy embroidery.
• Use of soft fabrics like silk and chiffon.
• Perfect for brides who want designer wear on a budget.

Popular Collections:

• Their bridal collection is loved for its balance of style and affordability.

8. BIBA

BIBA lehengas are ideal for festive occasions and casual weddings. It combines comfort with style, making it a hit for casual weddings and festivals. BIBA’s lehengas are widely available online and in stores across India. The brand focuses on lightweight designs that are easy to carry. They often use cotton and blended fabrics, ensuring comfort during long events. 

BIBA’s lehengas are a favorite among young women for their trendy cuts and fresh colors. The brand also offers mix-and-match options, allowing customers to create unique looks. With its vast retail network and online presence, BIBA is accessible to customers nationwide.

Features That Set It Apart:

• Lightweight fabrics and ready-to-wear designs.
• Perfect for pre-wedding functions like mehendi and sangeet.
• Budget-friendly lehengas with vibrant prints.

Popular Collections:

• The “Wedding Splendor” collection features trendy lehengas for every occasion.

9. Manyavar Mohey

Manyavar Mohey is a go-to brand for affordable yet stunning bridal lehengas. Their designs cater to brides who love tradition with a modern touch. Manyavar Mohey is one of the most accessible brands, with stores in every major city in India. Manyavar Mohey is a household name for affordable bridal wear. Their lehengas combine classic Indian designs with modern craftsmanship. The brand uses high-quality fabrics, including silk, velvet, and net, to create stunning pieces. 

Manyavar Mohey also offers a variety of colors, ranging from bold reds to pastel pinks. The brand is known for its matching outfits for couples, making wedding shopping convenient. With a strong presence in both online and offline markets, it’s a top choice for traditional Indian weddings.

Features That Set It Apart:

• Lehengas with beautiful embellishments and embroidery.
• Perfect for budget-conscious brides.
• Wide variety of options for bridesmaids as well.

Popular Collections:

• The bridal range is ideal for traditional Indian weddings.

Tips for Choosing the Right Lehenga

• Know Your Budget: Decide how much you want to spend before shopping.
• Choose Fabrics Wisely: Silk, velvet, and organza are great for grand weddings, while lighter fabrics suit smaller events.
• Focus on Comfort: Ensure the lehenga is comfortable to wear for long hours.

Why Invest in a Designer Lehenga?

• High-quality craftsmanship and detailing.
• Unique designs that stand out.
• Perfect fit and customization options.

Final Fit

Searching for the perfect lehenga can indeed be stressful, but these top brands aren’t going to make it anywhere close to stressful,. If you’re on the lookout for a Sabyasachi look or looking to buy an affordable Manyavar Mohey lehenga, there is everything for everyone. Select the one for you and make your day special, magical, and dreamy!

The 13th Annual IREC X Labels Summit, set against the energetic and innovation-driven cityscape of Mumbai, is India’s largest gathering of retail and licensing leaders. This two-day symposium promises to be a transformative event for the nation’s dynamic retail, ecommerce, and licensing industries. Bringing together luminaries and changemakers, it serves as a definitive platform for networking, inspiration, and insight-sharing for the industry’s present and future leaders.

Since its inception in 2014, the IREC (India Retail & E-Commerce Conference) has been the premier hub for industry discussions around innovation, leadership, and evolving consumer demands. This year, the conference expands its influence through the Labels Conference, gathering global brand licensors, licensees, and professionals to explore the latest trends in India’s fast-growing licensing market. The Labels Conference offers industry-defining perspectives on streamlining workflows, sparking innovation, and creating valuable connections.

Setting the Stage for Disruption and Transformation

Themed "Re(Novating) Brands | Re(juvenating) Retail | Re(Purposing) E-commerce", the summit will delve into the ways disruptive brands are redefining the consumer experience, shaking up traditional retail practices, and driving bold marketing strategies.

• The Leadership Summit: This stage will host leaders who think outside the box, make courageous business moves, and change the game for consumer engagement.
• The Brand X Summit: Uncover how collaborations between brands, retailers, and consumers lead to groundbreaking products and services.
• The Brand Innovation Summit: Learn how brands are leveraging creativity and 'brand love' to capture consumer attention and navigate a competitive market with innovative distribution strategies.

Inspirational Speakers

Attendees of the IREC X Labels Summit 2024 will have the privilege of learning from some of the most influential voices in the retail and licensing industry. The main speakers include:

• Sushant Dash, CEO, Starbucks India: Dash will share his insights on redefining the coffee experience for Indian consumers and Starbucks' innovative approaches to market penetration.

• Venu Nair, Chief of Strategic Partnerships & Omnichannel, Myntra: Nair will offer his expertise on omnichannel strategies and partnerships shaping the future of ecommerce in India.

• Gunjan Shah, CEO, Bata India: Shah will discuss Bata’s efforts to modernize and reimagine the footwear shopping experience through innovation and brand transformation.

• Biju Kassim, Customer Care Associate and CEO of Beauty, Shoppers Stop: Kassim will speak on the growth and future of India’s beauty retail sector and how SSBeauty is staying ahead in the beauty retail race.

• Vivek Biyani, Founder, Broadway: Biyani will delve into the challenges and strategies for building a retail brand that adapts to changing consumer expectations.

Spotlight on Excellence: The Labels Awards

The Labels Awards ceremony will recognize excellence across licensing sectors, including animation, brands, entertainment, lifestyle, and sports. This celebration will highlight remarkable contributions, elevating the leaders and innovators who set industry benchmarks for creativity and ingenuity.

With a mix of conferences, workshops, and recognition ceremonies, the IREC X Labels Summit is designed to equip attendees with the tools to lead and thrive in an ever-evolving market. Engage with industry trailblazers, gain access to critical insights, and discover paths for industry collaboration and innovation.

Don't miss out on India’s flagship event for retail, ecommerce, and licensing—where visionaries gather to shape the future. Be there to inspire and be inspired, transform, and be transformed.

Energy drinks have established themselves as handy friends as people rush through the day’s business in the bust of the contemporary world. Be it students struggling as they work tirelessly to meet their deadlines, or athletes willing to conquer their own records, these beverages provide quick energy and concentration, due to the presence of caffeine in them. Whether you are preparing for an exercise session, or combating the afternoon slump, find out the Indian energy drink brands to help kickstart your energy quest.

Also read: Top 8 Japanese Whisky Brands in India with Price: A Taste of Japan

Energy Drink Market Space in India

India Energy Drinks Market size was valued at $2.76 Billion in 2023 and is projected to reach $4.30 Billion by 2031, growing at a CAGR of 5.7 percent from 2024 to 2031. The Indian market is buzzing with innovation, offering energy drinks in flavors and formulations tailored to diverse preferences. However, moderation is key to enjoying their benefits without compromising health. 

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Benefits of Energy Drink

• Physical Endurance: There are indications that alertness and better reaction time can be obtained with the help of energy drinks, but, for instance, the steadiness of the hands may become worse.
• Mental benefits: Energy drinks can enhance wakefulness, attention and synaptic tone, and enhance general mood for a period of time. They can also help you to remain active at work and do lots of work.
• Contain nutrients: Energy drinks may contain vitamins and minerals, amino acids and herbal supplements among other substances. 

Side Effects of Energy Drinks 

• Heart complications: Energy drinks can make the heart race or palpitate, and this is capable of causing severe heart disease. 
• Anxiety: Energy drinks lead to anxiety and high blood pressure, promoting heart palpitations. 
• Energy drinks also lead to other ailments if consumed in large amounts. Including - diabetes, tooth decay, kidney damage, substance abuse or even depression 

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Top 6 Energy Drink Brands in India 

1. Red Bull

Red Bull is one of the most popular energy drinks in India and worldwide, known for its iconic silver and blue can. It contains caffeine, B vitamins, taurine, and other ingredients that help boost energy, improve alertness, and enhance focus. The drink has a sweet and tangy flavor, often compared to berry candy, and is available in sugar-free and other flavor options. Red Bull is a go-to choice for fighting fatigue and staying energized throughout the day.

Key Ingredient: Taurine, sucralose and acesulfame K, B group vitamins

Pros: Aerobic endurance, anaerobic performance, mental performance

Collection: Sugar-free, blue, red and yellow collection

2. Monster

Monster energy drink is a premium energy drink in India, currently selling low-priced products with strong brand flavoured energy products with a powerful energy mixture. Famous for the incredibly high and sustainable levels of energy and concentration, it’s preferred by shoppers, athletes and anyone facing physically challenging tasks. It also manufactures the highly demanded pre-workout supplement C4, in both, powdered and canned forms to guarantee consumers maximum alertness for upcoming tasks.

Key Ingredients: Inositol, L-carnitine and Ginseng

Pros: Convert stored body fat into energy, cardiovascular health, and muscle function

Collection: Original Lo-Carb, Zero Sugar, reserve white pineapple, reserve orange dreamsicle, peaches n creme, nitro super dry. 

3. Prime

Prime is a popular brand of energy and sports drinks created by social media stars Logan Paul and KSI. It contains 200 mg of caffeine, 355 mg of electrolytes, zero sugar, and 10 percent coconut water, offering a unique formula in cans and bottles. Though not officially available in India, it can be found online or in high-end supermarkets. However, it’s quite expensive, making it more of a treat for those curious about the hype.

Key Ingredients: Electrolytes, amino acids, natural flavors, glucuronolactone

Pros: Less sugar than other energy, boosts metabolism, low-calorie option

Collection: Dream Pop, Ice Pop, Strawberry Watermelon, Blue Raspberry, Tropical Punch and more 

4. Gatorade

Gatorade is a sports drink made with the purpose of entering adequate hydration and replace energy loss during strenuous exercise. It supplies useful electrolytes, carbohydrates and fluids to replenish electrolyte stores, replace lost body fluids and to feed muscles. Unlike energy drink which has caffeine and is usually carbonated it is healthier and suitable for athletes and other sporting people. Originally developed for athletes, Gatorade is specially formulated for workout sessions, sports or after exercise body replenishment; delivering quick refreshment and performing enhancing values.

Key Ingredients: Dextrose, citric acid, sodium citrate, monopotassium phosphate

Pros: Rehydration, electrolyte replacement, 

Collection: Fierce grape, strawberry lemonade, frost arctic blitz and many more 

5. Predator

Predator is relatively new brand in the Indian market offering 120 mg of caffeine for moderate energy consumption. It is mildly carbonated and it has, as I said, very sweet taste, with a purpose of athletic and physically active people as well as professionals who don’t have time to eat constantly but need energy. Its drink features a great boost in energy but the sweetness of the drink can be overpowering.

Key Ingredients: Sucrose, acidity regulator, carbonated water

Pros: Boost your energy levels during a workout, helps with sleep deprivation

6. Cloud 9 

Cloud 9 is an energy drink brand from India that came into the market to compete with international energy drink players. Manufactured by Goldwin Healthcare Pvt. Ltd, Cloud 9 has received accolades for its synergy and harmonious taste sensation. The brand is suitable for a broad audience including youngsters, sporting personalities and the working population in consistently providing palatable yet efficient energy. Over the years Cloud 9 has established its stand by selling its energy drink in Indian market and rivaling international and domestic brands.

Key Ingredients: maltodextrin, AB-PINACA, vitamins B2, B3, B6, and B12

Pros: Detoxification, improved circulation, improved digestion

Collection: Berry Mix, Classic, Premium

Fuel Your Day

Energy drinks act as stimulants for work, academic purposes or exercising. Indian market provides the customers with numerous choices which can be suitable for everybody’s taste. Even though these products are likely to boost energy and concentration it is wise to use them moderately so as to avert harms linked to cardiac complications and anxiety. Make the right decisions so that you and your body are productive and effective during your working day.

Italian fashion is known for its elegance, luxury, and impeccable craftsmanship. From Milan to Mumbai, these brands have made their mark on Indian fashion lovers. Whether you love timeless classics or bold modern designs, Italian fashion brands offer something for everyone. Here are the 10 best Italian fashion brands available in India, each with unique styles and iconic collections.

Also Read: Top 10 Premium Handbag Brands in India

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Why is Italian Fashion Popular in India?

Italian fashion has a special place in the hearts of Indian shoppers. It blends luxury, elegance, and versatility, making it a perfect match for India’s diverse tastes. Here’s why it stands out:

1. Italian brands are known for their classy and sophisticated designs. Their timeless appeal makes them perfect for formal events, parties, and even casual wear.
2. High-quality fabrics and expert craftsmanship are the hallmarks of Italian fashion. These luxurious details attract Indian shoppers who value premium products.
3. From chic dresses to sharp suits, Italian fashion offers something for everyone. This versatility aligns well with India’s mix of modern and traditional styles.
4. Italian handbags, shoes, and belts are globally recognized symbols of style. These accessories pair effortlessly with Indian and Western outfits, making them highly desirable.
5. Italian fashion celebrates personal style. It allows Indians to make bold fashion statements while staying true to their unique tastes.
6. Italian brands are often worn by Bollywood stars and influencers. Their popularity among celebrities boosts their appeal to Indian fashion enthusiasts.
7. Italian fashion is seen as an investment. The durability and timeless style of these brands ensure they remain a wardrobe staple for years.
8. Owning an Italian brand connects Indian shoppers to global luxury. It adds a sense of prestige and exclusivity to their style.

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List of the 10 Best Italian Fashion Brands in India

Discover your iconic look from the country where style was born and becomes your identity. Take a look at these 10 best Italian fashion brands who are ruling the fashion industry.

1. Prada: Minimalism Meets Functionality

Prada is a go-to for those who love subtle elegance. Its use of fine materials ensures a premium feel. From clothing to accessories, every piece reflects minimalism. Prada’s iconic triangle logo is a quiet yet powerful statement. The brand’s focus on innovation keeps its collections fresh. In India, Prada’s understated luxury resonates with working professionals and young fashion enthusiasts. The timeless appeal of its designs makes it a versatile choice for both formal and casual wear. Its handbags, especially the nylon range, are adored for their practicality. Prada continues to redefine modern luxury with every collection.

Special Feature:

• Iconic nylon bags that combine style and durability.
• Sleek designs are perfect for work or casual outings.
• A symbol of functional luxury.

2. Giorgio Armani: Sophistication Redefined

Giorgio Armani epitomizes class and precision. Its suits are known for their perfect fit and elegance. The brand’s clothing offers effortless sophistication for men and women alike. Armani is celebrated for its understated glamour, making it a global icon. In India, its Emporio Armani sub-label appeals to younger shoppers seeking chic daily wear. Accessories like watches and belts are also popular here. With its neutral palettes, Armani is ideal for formal events and boardroom meetings. Its timeless aesthetic ensures it remains a favorite among India’s fashion-conscious elite. Armani redefines grace with simplicity and fine craftsmanship.

Special Feature:

• Perfectly cut suits for men and women.
• Emporio Armani for chic, everyday wear.
• Classic and neutral color palettes.

3. Bottega Veneta: The Art of Woven Leather

Bottega Veneta stands for subtle luxury. Its Intrecciato weaving technique is an emblem of elegance. The brand’s leather bags are synonymous with class and exclusivity. Indian shoppers love the simplicity of its logo-free designs. Bottega’s shoes and accessories combine comfort and sophistication. The focus on soft, high-quality materials makes its products long-lasting. From clutches to totes, each piece is a work of art. The brand also excels in ready-to-wear clothing, which reflects a minimalist ethos. Its understated appeal is perfect for Indians seeking premium yet subtle luxury. Bottega Veneta truly celebrates artistry in fashion.

Special Feature:

• Signature Intrecciato woven leather bags.
• Soft and elegant footwear.
• Luxurious yet subtle designs.

4. Fendi: Bold and Luxurious

Fendi is all about making bold statements. Its double-F logo is instantly recognizable. Known for creative designs, Fendi’s collections stand out. The baguette bag is a global favorite, including in India. Fendi’s playful use of materials like fur and leather adds uniqueness. From jackets to dresses, the brand is ideal for those who love luxury with an edge. It's vibrant patterns and bright colors resonate with festive Indian vibes. Accessories like sunglasses and belts are equally eye-catching. With a mix of tradition and innovation, Fendi’s pieces are a favorite for weddings and celebrations.

Special Feature:

• Famous double-F logo.
• Creative use of fur and leather.
• Eye-catching patterns and vibrant colors.

5. Gucci: Where Bold Meets Glamorous

Gucci brings a perfect blend of drama and style. Its GG monogram is a global fashion symbol. From handbags to shoes, every piece is a masterpiece. Gucci’s floral prints and quirky designs resonate with Indian shoppers. Its bold collections make it a favorite for festive occasions. Gucci also caters to streetwear lovers with its trendy sneakers and hoodies. The green-and-red stripe motif adds a vintage charm. In India, the brand is popular among both millennials and luxury enthusiasts. Gucci’s ability to mix heritage with modern trends keeps it at the forefront of fashion.

Special Feature:

• Vibrant prints and bold designs.
• Iconic GG logo and green-red stripes.
• Eclectic collections that blend retro and modern vibes.

6. Valentino: A Celebration of Couture

Valentino is synonymous with luxury and elegance. Its signature Valentino Red represents bold femininity. From flowing gowns to structured suits, the brand is perfect for grand occasions. Valentino’s studded accessories like shoes and bags are a huge hit. In India, its evening wear collections are loved for weddings and receptions. The brand’s attention to detail ensures each piece feels exclusive. Valentino also explores contemporary designs that appeal to younger audiences. Its timeless appeal makes it a favorite for red carpets and galas. The brand celebrates Italian craftsmanship and luxurious design with every creation.

Special Feature:

• High-fashion evening wear and gowns.
• Studded accessories that exude edge and glamour.
• Perfect for weddings and gala events.

7. Versace: Glamour and Drama

Versace is a symbol of luxury and confidence. Known for its Medusa logo, the brand exudes boldness. Its baroque prints and gold accents define opulence. Indian shoppers admire Versace for its dramatic and glamorous outfits. From dresses to suits, each piece is designed to turn heads. The brand’s vibrant colors complement festive Indian aesthetics. Versace’s footwear and bags are equally flamboyant and stylish. With a mix of vintage charm and modern drama, it’s perfect for statement looks. Celebrities in India frequently don Versace for high-profile events. The brand is synonymous with bold fashion choices.

Special Feature:

• Signature Medusa logo and baroque patterns.
• Vibrant colors with a touch of gold.
• A perfect blend of vintage and modern glamor.

8. Dolce & Gabbana: Italian Heritage in Fashion

Dolce & Gabbana celebrates Italy’s rich culture and history. Its collections feature intricate floral prints and lacework. Indian shoppers love the brand for its regal aesthetic. From luxurious gowns to tailored suits, D&G stands out for its craftsmanship. Accessories like handbags and sunglasses add a royal touch to any outfit. The Mediterranean-inspired designs often mirror Indian festive vibes. Dolce & Gabbana is also known for its fragrances, which are widely popular. The brand’s ability to blend tradition with contemporary design keeps it relevant. D&G offers timeless elegance with a touch of drama.

Special Feature:

• Floral and Mediterranean-inspired prints.
• Dramatic and detailed evening wear.
• Accessories that add a royal touch.

9. Missoni: Playful and Colorful Knits

Missoni is a celebration of patterns and colors. Its zigzag designs are instantly recognizable. Known for knitwear, the brand offers lightweight yet luxurious pieces. Indian shoppers love Missoni for its comfortable yet chic clothing. From scarves to cardigans, its collections are versatile and trendy. The brand’s playful patterns add a fun touch to any wardrobe. Missoni’s dresses and tops are perfect for casual outings or vacations. Its colorful aesthetic resonates with India’s vibrant culture. Missoni redefines luxury by making it light, comfortable, and cheerful.

Special Feature:

• Signature colorful patterns and knits.
• Casual yet chic dresses and scarves.
• A perfect mix of comfort and luxury.

10. Miu Miu: Quirky and Feminine

Miu Miu is for those who love playful and bold fashion. The brand blends vintage-inspired designs with modern twists. From glittery heels to embellished bags, every piece is eye-catching. Miu Miu’s collections are perfect for young fashion lovers in India. Its short dresses and funky accessories add personality to any look. The brand’s bold use of sequins and colors makes it ideal for parties. Miu Miu is also known for its unconventional yet wearable pieces. It’s a favorite for Indian shoppers seeking trendy luxury with a fun edge. Miu Miu celebrates individuality in fashion.

Special Feature:

• Vintage-inspired designs with a modern twist.
• Sparkling and eye-catching embellishments.
• Playful yet sophisticated outfits and accessories.

Interesting Facts About Italian Fashion Brands

1. Timeless Designs: Most Italian brands are known for their evergreen collections that never go out of style.
2. Craftsmanship: Every piece is made with attention to detail, making them worth the investment.
3. Global Influence: Italian fashion trends often set the stage for global styles.
4. Sustainability: Many brands are moving towards eco-friendly practices, appealing to conscious consumers.
5. Celebrity Endorsements: From Bollywood stars to Hollywood icons, these brands are loved by the rich and famous.

Where to Shop Italian Fashion in India

You can find these brands in major luxury malls and stores across India:

• DLF Emporio, Delhi
• Palladium Mall, Mumbai
• UB City Mall, Bangalore
• Online luxury platforms like Myntra Luxe, Nykaa, Tata CLiQ Luxury, and Ajio Luxe.

Why You Should Invest in Italian Fashion

Italian brands offer:

• Premium quality that lasts a lifetime.
• Iconic designs that are instantly recognizable.
• Pieces that elevate your wardrobe to luxury status.

Conclusion

Italian fashion has captured the hearts of Indians with its elegance, style, and luxurious appeal. Brands like Gucci, Prada, and Versace bring the charm of Italy to Indian closets. Whether you’re looking for timeless classics or bold statement pieces, these brands have something for everyone. So, what are you waiting for? Add a touch of Italian flair to your wardrobe today!

In the rapidly evolving landscape of Indian fashion, Lakshita has emerged as a brand synonymous with elegance and versatility. Over the past two decades, the brand has cemented its position as a preferred choice for women across the country. Founded with a deep-rooted belief in providing high-quality, trend-forward designs, Lakshita has become a household name, particularly in North India, catering to a growing clientele that seeks both traditional and modern wear.

In an exclusive interview, Sachin Kharbanda, Managing Director and Co-Founder of Lakshita, shared insights into the brand’s journey, its remarkable recovery from the challenges of the pandemic, and the exciting plans lined up for the future. “When COVID-19 struck, we were genuinely apprehensive,” he began. “There was a lot of uncertainty; we didn’t know how long it would last or how it would impact our business.” Yet, despite the hurdles, Lakshita’s comeback was swift and strong, with the brand experiencing significant growth in the years that followed.

Navigating Through the Pandemic

“The initial years during COVID were daunting,” said Kharbanda. “The sudden lockdowns brought everything to a standstill, and like many other businesses, we faced significant challenges with production and supply.” However, once restrictions were lifted, the brand found itself benefiting from a surge in pent-up demand. “It was remarkable,” he recalled. “The very next year, we saw our sales skyrocket, and it was beyond our expectations. We were able to sell all our stock, clear out merchandise, and effectively cover the losses we’d incurred.”

Lakshita’s journey since then has been nothing short of inspiring. The subsequent years brought steady growth, with sales rebounding and even exceeding pre-pandemic levels. “Last year was exceptionally good for us,” Kharbanda shared. “But the first half of this year was slower than expected. However, the festive season in October has brought a positive shift. Business has picked up, and it looks like we’re in for a fantastic quarter.”

Expanding Footprints

Lakshita’s commitment to expanding its physical presence has been a pivotal part of its strategy. “We currently have 76 stores across India,” Kharbanda revealed. “By the end of this quarter, we aim to cross 85, and our target for this financial year is to reach over 100 stores.” This milestone, coinciding with Lakshita’s anniversary in May, is a significant achievement for the brand. “We’re looking forward to celebrating our 100-store milestone – it’s a huge accomplishment for us.”

The brand’s focus has predominantly been on North India, with a strong presence in regions like Delhi-NCR, Punjab, Jammu, and Srinagar. “North India has been our primary market, and we are well-established here. We’re also in cities like Pune, but most of our stores are located in the North.”

Looking ahead, Kharbanda noted that geographical expansion is on the horizon. “Once we cross 100 stores, we’ll start expanding into the East and West of India, and eventually, we’ll move towards the South.”

Tier II & III Cities: A Key Growth Segment

Lakshita’s expansion into smaller cities has not only increased its reach but also positively impacted its profitability. “There is a difference between revenue and profitability,” Kharbanda explained. “Our sales volumes are higher in bigger cities due to larger populations and higher spending power. However, operational costs are also higher in these areas, so the profit margins are thinner.”

In contrast, Tier II and III cities offer a better profit margin, as the costs are lower. “The operational expenses are less, which makes these smaller cities more profitable for us.”

The E-commerce Push

While Lakshita has primarily built its success through its physical stores, online sales are an essential part of the brand’s strategy. “Our online sales currently account for around 10 percent of our total revenue, but we expect this to grow significantly by next year,” Kharbanda stated.

Its products, with a price range often above Rs 2,500, do not necessarily cater to a price-sensitive online consumer. “The online space is highly price-driven, and higher-priced items often face resistance,” he explained. “To address this, we’re planning to launch a dedicated product line in SS25 that caters specifically to online shoppers with more competitive price points.”

Lakshita also maintains a presence on prominent marketplaces such as Myntra and Ajio, though Kharbanda pointed out the importance of offering value. “Consumers are highly price-sensitive, especially in online spaces. They focus more on cost than design. So, our strategy has been to align our offerings on these platforms with what appeals most to consumers.”

Diverse Product Portfolio

From an initial offering of around 50-60 SKUs, Lakshita now boasts a range of 220-250 SKUs, covering various categories like day wear and evening wear. “The competition has increased tremendously, which has encouraged us to offer a wide array of choices,” Kharbanda asserted. The brand’s seasonal collections keep customers coming back, particularly during festive times. “For instance, we just launched our ‘Sitare’ collection for the Karva Chauth season, and the response has been fantastic.”

The brand’s portfolio is set to expand further with the introduction of wedding collections and an “Indianized” Western wear line. “We’ll be launching a ‘wed’ collection and a line of Indianized Western wear in SS25,” Kharbanda shared. “This Western line will be different, tailored to the tastes of Indian women who prefer subtle, conservative cuts and styles.”

Investing in Technology and Social Commerce

Lakshita’s commitment to modernization extends to technology. “We have invested heavily in a new software system called Navision,” Kharbanda revealed. “It enables us to manage everything from raw materials to the end consumer, mapping every step of our supply chain. This technology investment has been instrumental in enabling our omnichannel approach and enhancing our supply chain efficiency.”

Social media, too, has played a crucial role in the company’s branding and consumer outreach. “Social media has been a game-changer for us,” Kharbanda highlighted. “Around 70-80 percent of our marketing spend is dedicated to social platforms, and it’s not just about driving online sales. Many of our customers see our new launches on social media and visit our stores to purchase. Social media has been a valuable tool in enhancing both our online and offline presence.”

Future Plans and International Expansion

Lakshita has ambitious goals for the future, including international expansion. “By 2025, we aim to open at least two exclusive stores overseas,” Kharbanda revealed. “We’re looking at markets with a significant Indian diaspora, such as the UK, Singapore, the Middle East, and the US.”

In the Indian market, the brand plans to strengthen its presence further by expanding beyond 100 stores and launching new collections. “We are continuously working to enhance the consumer experience, focusing on customer satisfaction,” Kharbanda added. “Our goal is to provide services like lifetime alterations, which add tremendous value to the consumer experience.”

Projected Sales and Growth Outlook

Lakshita has seen impressive growth post-pandemic, with a 60 percent increase in sales last year. “This year, despite a slower first half, we’re on track to achieve a 25 percent increase over last year’s sales,” Kharbanda shared. “As the festive season unfolds, we’re optimistic about achieving our targets.”

Finding the right lingerie can be a game-changer, boosting confidence and enhancing comfort.  From daily essentials to special pieces, India offers top brands that cater to every need, budget, and size. This guide will help you discover the best lingerie options, making it easy to shop for stylish, supportive pieces online or in stores.

Also Check: Top 7 Tracksuit Brands in India: Where Comfort Meets Style

Lingerie Market Size in India 

The India Lingerie Market was valued at $4.8 Billion in 2023 and is expected to grow at a strong CAGR of around 9.5 percent during the forecast period (2024-2032). It is noteworthy that the prospects for the Indian market of lingerie remain high due to shifting consumer inclination, income increase and the impact of the global fashion perspective. Hence the future of the lingerie industry in India based on quality, sustainability, and inclusiveness, looks promising.

Read More: Top 10 Puffer Jacket Brands for Men and Women in India

Factors for the Rise of Lingerie

• E-commerce and Online Shopping: E-commerce and smartphone growth make online lingerie shopping convenient and personalized, pressuring traditional stores to adapt for global reach.
• Inclusive sizing: Today’s brands are providing their customers with a more diverse size range for clothes to enable them to cover a large market.
• Personalized shopping experience: Some brand designs many online tools like a quiz and recommendation system that will help customers select the right size, type, and style of the product increasing customer satisfaction, and thereby reducing return rates.
• Changing fashion trends: Budding trends have acted as key drivers of the lingerie industry on the global scene. 

Also Read: Top 10 Leather Jacket Brands for Men in India: Style Yourself This Winters

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Top Lingerie Brands in India 

1. Jockey 

Jockey is one of the largest lingerie brands in India today, was founded in 1876 and is famous for providing comfort to the mundane range of products for underwear such as bras, panties, and loungewear. There are varieties available in all sizes for different ages and the bras include lounge bras, padded wired and nursing bras. It is also most of them made from cotton so it is durable Most of them also have kid’s wear like under pants and training brassiers. 

USP: Reliable quality and superior comfort 

Pro: Wide range, cotton for extreme comfort, lycra for stretchability

Price Range: Up to Rs 2,500

2. Enamor

Enamor is a brand established in 2001, that provides bras, panties, shapewear, and loungewear of unmatched quality. Focusing on the fitting and comfort levels along with the aesthetics, Enamor has a strong presence in India owing to its myriad range of bra sizes and quality bra products. Readily available for over-the-counter purchases, as its pricing is reasonable while not loose, the offline and online brand is designed for its loyal customers in the country of India.

USP: Smooth fabrics with no seams, shape perfection, full coverage

Pros: Premium quality, worth the pricing, wide collection of different lingerie 

Price Range: Up to Rs 3,000

3. Clovia 

Founded in 2013, Clovia is an Indian brand known for affordable, trendy lingerie and activewear. With a strong online presence, it offers stylish bras, panties, and more, though some customers note durability issues.

USP: Pock-friendly prices, stylish designs, and regular cut-price offers.

Pros: Clovia uses soft, comfortable, and breathable fabrics, wide selection of lingerie

Price Range: Up to Rs 1,500

4. Marks and Spencer 

Marks & Spencer, founded in 1884, offers a wide range of high-quality innerwear, including comfort bras, camisoles, and tank tops. Known for its great selection of bras, whether for work, lounging, or something more lacy—M&S has options that are stylish, comfortable, and size-inclusive, ranging from 30A to 44G for bras and 6 to 22 for underwear. They also offer multipack sets, making it easy to stock up on your favorite styles in different colors.

USP: Unique mesh-like design, Comfortable elasticated waist, long-lasting, fancy bras and multipack options

Pros: Quality, practical, lacy

Price Range: Up to Rs 6,000

5. Nykd by Nykaa

Nykd, a brand from Nykaa, offers stylish and well-fitting intimate wear, including bras, panties, and shapewear. With sizes from 32D to 44E, they cater to a wide range of body types, though expanding options for 32E and 32F would be ideal. Their collection includes strapless, wireless, and lace designs.

USP: Inclusive, modern, high quality, and functional

Pros: Versatile, soft fabrics, wide range

Price Range: Up to Rs 2,300

6. Uniqlo 

Uniqlo offers a range of functional yet stylish lingerie, including sweatproof and absorbent sanitary shorts, seamless shorts, high-rise briefs, and various types of bras like plunge, push-up, and sports bras. Available in colors like beige, black, pink, purple, grey, and white, their products are both fashionable and practical. However, the brand could improve by offering more inclusive sizing options.

USP: Flattering, seamless, sweatproof, trendy

Pros: Affordable, durable, versatile

Price Range: Up to Rs 1,500

7. Triumph 

Triumph is a lingerie brand that was released in 1886 in Germany and is recognized in over 40 countries. The brand offers a structure such as bras, panties, shapewear, and swimsuits, which are made of high-quality materials, have innovative designs, and a perfect fit. Triumph is a luxury brand available in physical locations and on the internet. Shoppers love the brilliant fit and the exceptional quality it comes with. However, it is more expensive than other labels.

USP: Premium, stylish, reliable

Pros: High-quality materials,  innovative designs, perfect fit

Price Range: Up to Rs 3,500

Final Thought

The Indian lingerie market is on the rise with a whole lot of options available that meet every need, taste, and budget. No matter you’re searching for everyday coziness, top-quality products, or up-to-date designs, there are numerous options to examine. The growth of e-commerce and the expansion of various sizes have made the search for the perfect fit easier than ever. As the business marches onwards, the aspect of comfort, quality, and novelties along with the comfort of shoppers make sure that lingerie is not only a fashion statement but also a practical product.

India's e-commerce landscape witnessed a significant boost during the 2024 festive season, showcasing the growing strength and consumer influence of online retail. From major urban hubs to smaller towns and cities, consumers flocked to e-commerce platforms for deals, driving growth across multiple product categories and redefining the market's dynamics. The surge in demand was largely powered by the fashion segment and increased spending from Tier II + cities, highlighting the diversity of consumer behavior across the country.

According to Redseer Strategy Consultants’ latest report, covering the festive e-commerce period from September 15 to October 31, the sector recorded a gross merchandise value (GMV) of approximately $14 billion. This figure marks a 12 percent year-over-year growth, driven by resilient spending across categories such as quick commerce, electronics, fashion, beauty and personal care (BPC), home furnishings, and groceries. The report emphasizes the role of smaller cities and a noticeable increase in per-shopper spending, painting a vivid picture of India's evolving e-commerce market.

A Deep Dive into the Numbers

The festive season of 2024 has highlighted a clear transformation in India’s e-commerce market. While the overall shopper growth rate decelerated, the average spend per shopper increased by 5-6 percent. This indicates that while the e-commerce customer base has largely stabilized at around 250 million annual shoppers, their engagement and spending capacity have grown significantly.

One standout data point from the season is the rise of the fashion segment, which saw a threefold (3X) growth compared to the usual business-as-usual (BAU) months. Fashion, driven by ethnic wear and accessories, was particularly popular in Tier II + markets. Smaller towns and cities displayed the highest growth rates, with spending climbing 13 percent year-over-year, marking a major shift in the shopping power and preferences of these regions.

Fashion Segment Leads the Way

The fashion segment’s phenomenal 3X growth was fueled primarily by ethnic wear and accessories. Unbranded ethnic wear, jewelry, and women’s accessories emerged as hot favorites among Tier II+ customers. The increasing visibility of direct-to-consumer (D2C) brands on digital channels also contributed to the category’s boom, offering customers a blend of affordability and style. Meanwhile, in metro and Tier I markets, premium and international fashion brands captured consumers' attention with strong sales figures.

This shift underscores the dynamic and inclusive nature of India's e-commerce landscape, where different markets reflect unique consumer preferences. Ethnic fashion dominated in smaller cities, while urban markets showed a preference for premium brands, demonstrating a healthy balance between affordability and premiumization.

Tier II + Cities: The Real Game Changers

Tier II + cities have been a driving force behind the growth of India’s e-commerce market, contributing significantly to the 12 percent overall growth. Consumer spending in these markets reached a peak during the festive season. Notably, the availability of discounts allowed these customers to purchase high-value items such as premium electronics and large appliances. This segment also exhibited a marked increase in prepaid transactions, enhancing the shopping experience and increasing trust in online retail platforms.

As smaller towns and cities continue to embrace online shopping, it is evident that they are transforming from being value-driven consumers to sophisticated shoppers interested in both affordability and quality.

Premium Electronics Thrive Amid Prolonged Summer

The extended summer season contributed to heightened demand for premium electronics, including air conditioners and large appliances. This demand was most evident in metro areas, where high-ASP (average selling price) products found eager buyers. Quick commerce platforms responded to this increased demand by expanding their offerings to include electronics and home appliances, leveraging expanded delivery hours to capitalize on the festive rush.

Non-grocery sales also spiked on key festive days in major cities such as Delhi, Mumbai, and Bangalore. This highlights how consumer demand for premium goods continues to thrive, even as quick commerce redefines convenience and accessibility across India.

While shopper growth has slowed, e-commerce platforms observed a notable increase in per-shopper spending. This trend, indicative of a maturing e-commerce landscape, shows that while new customer acquisition rates are stabilizing, the depth of customer engagement is expanding. The average Indian online shopper is not just browsing but buying more frequently and spending on higher-value items, contributing to long-term market growth.

Bridging the Urban-Rural Divide in E-Commerce

The festive season highlighted another key trend: the growing importance of bridging the gap between metro and smaller cities. The data indicates that Tier II + markets are growing faster than metro and Tier I markets, signaling a democratization of e-commerce access and spending power. Discounts and affordability are no longer the sole drivers in these regions; customers are now open to premium offerings, further diversifying the market.

Meeting Demand at Speed

Quick commerce is gaining traction beyond just the top three cities. The sector extended its offerings to cater to the festive demand for electronics and home appliances, providing customers with an unparalleled level of convenience. The ability to deliver products within minutes has revolutionized how metro customers shop and is poised to bring similar transformation across Tier II + cities.

Kushal Bhatnagar, Associate Partner, Redseer Strategy Consultants, highlighted this shift, saying, "The 2024 festive season reassures us of Bharat’s (Tier II + customers’) spending potential. With these customers further cementing their trust in e-commerce and bringing a larger share of wallet online, we are ready to witness a continued spell of e-commerce growth in the next few years.”

Looking Ahead

The 2024 festive season reflects the evolving digital influence and shifting consumer preferences within India’s e-commerce sector. As premiumization, quick commerce, and robust demand from Tier II + cities redefine the market, e-commerce platforms must continue adapting to maintain their competitive edge. With a 12 percent growth during the festive season and consumer behavior constantly evolving, the future of India’s e-commerce market appears promising and dynamic. The insights will undoubtedly play a crucial role in helping businesses navigate this vibrant market landscape.

By meeting evolving consumer demands and maintaining a balance between premium offerings and affordability, India’s e-commerce platforms are set to remain at the forefront of innovation, accessibility, and customer-centricity in the years to come.

It is often a real struggle to choose the proper baby care brand, such as clothes or bedding, that will ensure the baby’s safety and comfort. As you can see, there are various choices, ranging from organic Indian brands to brands recommended by dermatologists. A sneak peek at the six leading baby care brands in India that are most preferable by quality, safety, and customer reviews.

Also read: How Brands Are Tapping into the ‘Organic’ Trend for Baby Skincare Product

Baby Care Industry in India: A Growing Market

There has been constant growth in the baby care market in India. It is expected that by 2024, it will have generated a total revenue of $298.70 million. This market has been projected to grow at an average rate of 2.88% between the years 2019 and 2029. Parents are now seeking chemical-free, gentle, and eczema-safe products for their babies and toddlers. It can be noted that increasingly more parents, including those in India, are opting for organic and chemical-free skin care products. This demand is on the increase as people become informed about the dangers of using strong chemicals and the effectiveness of natural products. As for worldwide tendencies, China is leading, and it has $651 million in 2024. But then again, in India, the current source of revenue per person is still low, at $0.21 per year. Over time, there seems to be an increasing market awareness; hence, its growth within the Indian baby care segment opens up the market for brands whose products are safe for the skin as well as environmentally sensitive. 

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1. Cetaphil Baby

Cetaphil Baby is a globally trusted brand known for its gentle and effective skincare products. This brand has built a solid reputation among parents for its commitment to safety and dermatologist-tested formulas. Cetaphil Baby products are designed to keep baby skin soft and healthy. Each product is hypoallergenic, making it safe for sensitive skin. The brand avoids harsh chemicals and fragrances, so it’s a great choice for babies with extra-sensitive skin.

Popular Products & Why They’re Loved

• Cetaphil Baby Daily Lotion: Hydrates baby skin without making it greasy.
• Cetaphil Baby Gentle Wash & Shampoo: Cleanses without stripping natural moisture.
• Cetaphil Baby Diaper Cream: Soothes rashes and protects delicate skin.

Ingredients You Can Trust

Cetaphil Baby products contain ingredients like calendula extract, which is gentle and soothing. All products are free from parabens, mineral oils, and colorants.

2. Sebamed Baby

Sebamed Baby, a German brand, is popular in India for its science-backed approach to baby care. Known for its pH-balanced formulas, Sebamed Baby is a favorite for parents who value dermatologist-recommended products. Sebamed Baby products are pH 5.5 balanced, helping protect a baby’s natural skin barrier. This feature helps prevent dryness, irritation, and other skin issues common in babies.

Popular Products & Why They’re Loved

• Sebamed Baby Lotion: Locks in moisture and keeps skin soft.
• Sebamed Baby Wash Extra Soft: Mild on the skin, making it ideal for daily use.
• Sebamed Baby Rash Cream: Effective in treating diaper rashes.

Mom-Approved and Pediatrician-Recommended

Sebamed Baby products are recommended by doctors and dermatologists for their safe, pH-balanced ingredients. They’re ideal for sensitive skin and help prevent common skin irritations.

3. Johnson's Baby

Johnson's Baby has been a household name for decades. Known for its gentle formulas, the brand products have been trusted by parents around the world for generations. Johnson's Baby is loved for its classic baby smell and mild formulas. The brand offers a wide range of baby care products, from shampoos to lotions, that are specially designed to be gentle on baby skin.

Popular Products & Why They’re Loved

• Johnson's Baby Shampoo: Gentle on the eyes, making bath time tear-free.
• Johnson's Baby Lotion: Known for its long-lasting fragrance and moisturizing benefits.
• Johnson's Baby Powder: Keeps baby skin dry and fresh.

Unique Selling Points

Johnson’s uses carefully tested ingredients and is known for its stringent safety standards. The products are also easily available and affordable, making them popular among Indian parents.

4. Himalaya Babycare

Himalaya Babycare is an Indian brand that combines natural herbs with modern science. The brand is popular for its ayurvedic and herbal approach to baby care. Himalaya Babycare products are made from natural ingredients like aloe vera, almond oil, and olive oil, which are gentle and safe. The brand’s focus on herbal ingredients makes it a favorite among parents seeking natural options.

Popular Products & Why They’re Loved

• Himalaya Baby Massage Oil: Enriched with olive oil and winter cherry for relaxation and nourishment.
• Himalaya Gentle Baby Soap: Contains milk and honey to keep skin soft and clean.
• Himalaya Baby Lotion: Moisturizes and protects with natural ingredients.

Eco-Friendly and Sustainable Practices

Himalaya Babycare uses sustainably sourced herbs and supports eco-friendly practices. Its products are free from harsh chemicals like parabens, synthetic colors, and artificial fragrances.

5. Mamaearth

Mamaearth is an Indian brand known for its organic and toxin-free baby products. The brand was created by parents, for parents, making it highly trusted in the Indian market. Mamaearth uses only natural, certified-safe ingredients, with a strong focus on non-toxic and eco-friendly products. They avoid harmful chemicals like parabens, sulfates, and artificial fragrances.

Popular Products & Why They’re Loved

• Mamaearth Deeply Nourishing Body Wash for Babies: Gentle cleanser for soft, sensitive skin.
• Mamaearth Milky Soft Body Lotion: Keeps baby skin hydrated and protected.
• Mamaearth Dusting Powder for Babies: Talc-free formula with organic ingredients.

Ingredients You Can Trust

Mamaearth baby products include ingredients like shea butter, cocoa butter, and aloe vera, which nourish and protect baby skin. The brand is also cruelty-free and offers vegan products, adding to its eco-friendly appeal.

6. The Mom's Co.

The Mom's Co. is a premium baby care brand from India that focuses on toxin-free and hypoallergenic products. The brand emphasizes gentle care with natural, effective ingredients. The Mom's Co. products are made with high-quality, natural ingredients that cater to both moms and babies. They offer a unique combination of Indian and international standards to ensure the best quality for your little one.

Popular Products & Why They’re Loved

• The Mom’s Co. Natural Baby Lotion: Locks in moisture with organic oils.
• The Mom’s Co. Baby Wash: A gentle, tear-free formula with coconut-based cleansers.
• The Mom’s Co. Diaper Rash Cream: Soothes and protects with zinc oxide and organic oils.

Did You Know?

The Mom’s Co. is certified by Australia’s Safe Cosmetics, making it one of the few Indian brands to meet international safety standards.

Trends in Baby Care: Why Parents Love These Brands

Today’s parents seek products for their babies that are in tune with their beliefs. They do value organic, earth-friendly, and non-toxic constituents of beauty products. Some also desire cost-effective solutions, but that should not be a measure that shortcuts service delivery. The mom industry in India is being driven by brands such as Mamaearth and The Mom’s Co. These brands contain natural and chemical-free products that are suitable for the skin of a baby. That is why Mamaearth, for instance, employs natural ingredients and does not supply the final formulations with hazardous chemicals. This product is a member of the international community of Mom’s Co. and is made from natural, toxin-free products.

Parents believe these brands because they have no hidden information about what they put into their products. It’s also possible to order vegan and non-cruelty options; whether they are environmentalists or not, many parents are likely to agree. Parents believe that they are giving the best to their children when buying brands such as these while promoting the green earth at the same time. These are the core values that make these brands dear to buyers and hold the appeal in the baby care markets today.

Choose the Best

Selecting a baby care brand is quite confusing, but these six baby care brands are the best in the Indian market in terms of quality, safety, as well and effective formulation. Starting right from the popular registration of Johnson’s Baby to the environment-friendly products of The Mom’s Co., these brands provide the most suitable yet soft product for every mother. Whether choosing to go herbal or choosing formulas recommended by a dermatologist, these brands certainly care about your baby’s comfort as well as health.