India’s furniture and home décor market is seeing a shift in consumer spending. During Diwali, homeowners are increasingly investing in furniture, furnishings and decorative products to refresh their living spaces. Buyers are looking beyond basic functionality and giving more importance to design, comfort, quality and durability.

The festive season has also brought higher sales for several brands. Consumers are showing interest in products that improve the appearance of their homes and remain useful throughout the year.

According to Pritika Singh, Founder of MOHH, festive sales were around 25 percent higher than an average month. The company recorded a 120 percent increase in order value and a 50 percent rise in order numbers compared with the previous year.

“The festive season is an important period for the furniture and home interiors industry, as consumers look to refresh their living spaces and invest in pieces that enhance both aesthetics and functionality,” Singh said.

At MOHH, home décor, bar units and living room seating, including sofas, lounge chairs and benches, were among the top-selling categories. The strongest demand came from the Rs 30,000-65,000 price range.

Also read: Malgudi: Shankar Mahadevan Takes South Indian Dining Up the Premium Ladder

Premium Products Gain Share

Consumers are becoming more selective about their home purchases. Design, craftsmanship, material quality and customisation are playing a bigger role in buying decisions.

Singh said MOHH recorded an approximately 30 percent year-on-year increase in premium and luxury furniture sales during Diwali 2026. Its festive sales were divided equally between smaller products, such as home décor, consoles, stools and shelves, and higher-value purchases, including sofas, beds and bar units.

“Consumers are becoming more thoughtful about where they spend on their homes. Rather than purchasing furniture purely for its functional value, there is greater consideration for design, craftsmanship, material quality and how well a piece fits into an individual's lifestyle,” she said.

A similar trend is visible at India Circus by Krsnaa Mehta, a Godrej brand. Krsnaa Mehta, Senior Vice President and Executive Director, India Circus by Krsnaa Mehta, said the brand recorded more than 100 percent year-on-year sales growth during Diwali 2026. Its festive revenue was around three times that of an average month.

Home décor and dining products were the major contributors. Dinnerware, serveware, decorative accessories, and furnishings also saw increased interest. Gifting remained another important category.

“The Diwali season is one of the most significant periods for India Circus, witnessing a strong uptick in consumer demand as customers look to refresh their homes, shop for festive essentials and explore gifting options,” Mehta said.

The brand reported a 30-40 percent change in average consumer spending compared with the previous year. Premium products accounted for around 75 percent of its festive demand. Gifting recorded the strongest growth, followed by the business-to-consumer segment.

Its average festive order value stood at around Rs 7,000. The brand reported 55 percent year-on-year growth, while the festive season contributed 30 percent of its annual sales.

Also read: How GRM Foods Is Growing 921 Basmati Rice Globally

Changing Furniture Preferences

Changing lifestyles and smaller urban homes are influencing furniture purchases. Consumers want products that offer more functionality without occupying too much space.

Dr. Dev Narayan Sarkar, Senior Vice President and Head of Consumer Business, Interio of Godrej, said consumers are moving from buying individual products to creating complete living spaces.

“Comfort, storage, durability and design are now expected to come together. A sofa or wardrobe must be functional, durable and suited to the way people live,” he said.

He added that living rooms are now used for work, entertainment, family time and hosting guests. This has increased demand for multifunctional furniture, integrated storage, warmer materials and textured finishes.

Interio's Upmods range offers more than 2,450 configurations. Customers can modify or upgrade their furniture as their requirements change.

At Magari Furniture, consumers are increasingly viewing furniture as a long-term investment rather than making purchases only for festive occasions.

“Design, quality, comfort and durability are playing a greater role in purchase decisions, particularly in the premium furniture segment,” said Thimmaiah Belliappa, Chief Operating Officer, Magari Furniture.

He added that customers are showing interest in natural materials, richer textures and distinctive designs. Sofas, lounge chairs, accent chairs and dining furniture are among the categories attracting buyers.

Also read: From Premium Perfumes to Pocket-Friendly Scents

Online and Offline Sales

Online platforms and physical stores both play an important role in furniture and home décor purchases.

At MOHH, online sales contributed 80 percent of total sales, while offline sales accounted for 20 percent. During the festive season, offline sales increased 70 percent year-on-year, compared with 20 percent growth online.

India Circus recorded 30 percent year-on-year growth in online sales and 50 percent growth in offline sales during the festive period. Offline retail contributed 60 percent of its total sales, while online accounted for 40 percent.

The brand is looking to expand through exclusive outlets, shop-in-shop formats and retail partnerships in FY27. It is also focusing on e-commerce, quick commerce, corporate gifting and international e-commerce.

Interio has expanded its e-commerce reach to more than 17,000 pin codes. It also has over 1,015 exclusive showrooms and more than 4,000 retail touchpoints.

The company holds a 15 percent share of India's organised furniture retail market and recorded 23 percent sales growth over the past year. During FY26, it expanded into 100 new cities. Sales from new product introductions contributed 22 percent of its overall business.

Its online sales contribution stands at 15 percent, while offline sales account for 85 percent. The company has also introduced 360-degree virtual walkthroughs, 3D room planners and AI-based product recommendations.

Magari Furniture operates stores in Bengaluru, Hyderabad, Chennai, Kochi and Indore. It is looking to expand into Mumbai, Delhi, Ahmedabad and Kolkata, along with select Tier II cities.

Also read: Retail Sales Grow 8 Pc in September 2026 Ahead of Festive Season: Report

Focus on Design and Personalisation

India's furniture market is increasingly moving towards products that offer better design, comfort and flexibility. According to industry estimates cited by Interio, the market is projected to reach USD 45.52 billion by 2031. Premium furniture is also expected to grow faster than the overall home furniture market, while the mid-range segment remains the largest.

Sarkar said modern Indian luxury is about comfort, quality and personalisation rather than expensive products alone.

“Luxury lies in the freedom to customise a layout, the comfort of good ergonomics, the feel of quality materials, the usefulness of integrated technology and the confidence that a product will last,” he said.

Founded in 1923 and headquartered in Mumbai, Interio offers home furniture and mattresses. Bedroom, living and dining furniture are its key categories. Its average price point is around Rs 50,000. The company has more than 1,000 stores and over 3,700 retailers.

India Circus was founded in 2013 and is headquartered in Mumbai. Its focus includes home décor, dining, wall décor, floor coverings, and hydration products. Its festive bestsellers include cushion covers, wall décor, dinner sets, tea sets, mugs, copper bottles and tumblers.

Founded in 2020 and headquartered in Delhi, MOHH recorded 10 percent revenue growth between FY25 and FY26. The company operates a 1,50,000 sq. ft. manufacturing facility in Gurugram.

As festive demand supports the furniture and home décor category, brands are focusing on changing consumer needs. Premium products, customised furniture, decorative accessories, and functional designs are gaining attention. These preferences are also shaping purchases beyond Diwali, as consumers look for products that suit their homes and everyday lifestyles.

Also read: Premiumization Reshapes India’s Home Appliance Retail Market

India’s alcoholic beverages market is witnessing a gradual shift towards premium products, with Diwali 2026 highlighting changing preferences across whisky, vodka and gin. Premium bottles, festive gifting, home entertaining and flavour experimentation are driving demand. 

From Indian single malts to craft gin and flavoured vodka, domestic brands are gaining traction as consumers show greater interest in product origin, quality and craftsmanship. Festive celebrations and social gatherings continue to support sales across retail outlets, bars and restaurants, while metros lead premiumisation and smaller cities gradually follow suit.

Also read: Malgudi: Shankar Mahadevan Takes South Indian Dining Up the Premium Ladder

Premium Spirits Drive Festive Demand

Kunal Madan, Chief Marketing Officer, Radico Khaitan Limited, said consumer preferences during the festive season reflect a combination of premiumisation and value consciousness.

“The festive mood is in the air, and it is reflecting in how consumers are choosing to celebrate. Premium continues to lead the way, with gifting and hosting driving demand, alongside growing interest in white spirits, particularly gin and flavoured vodka. At the same time, consumers remain value-conscious, making popular price points and smaller packs equally relevant,” he said.

According to Madan, metropolitan markets are leading the shift towards premium products and experimentation, while smaller markets are also catching up.

Radico Khaitan's premium portfolio registered 36 percent volume growth in Q2 FY27, reflecting the company's performance in the premium segment. The company is looking to strengthen its premium offerings, expand its presence across markets and improve its distribution network ahead of the festive and wedding seasons.

Also read: How GRM Foods Is Growing 921 Basmati Rice Globally

Indian Single Malts Gain Premium Traction

Indian single malt whiskies are strengthening their position in India’s premium spirits market, driven by rising consumer awareness, growing interest in homegrown brands and increasing appreciation for quality, craftsmanship and distinctive whisky-making techniques.

According to Maj Gen (Dr) Rajesh Chopra, AVSM (Retd), Director General, The Indian Malt Whisky Association (IMWA), the Indian single malt whisky category recorded 22 percent year-on-year growth between 2024 and 2026.

Rising incomes, wider retail access and growing interest in craftsmanship are driving Indian single malt demand, with Diwali boosting premium gifting and personal consumption opportunities.

Companies such as Amrut Distilleries, John Distilleries, Radico Khaitan, Piccadily Agro Industries, Diageo India and Alcobrew Distilleries India represent different participants in the broader Indian malt whisky landscape. Brands such as Amrut, Paul John, Rampur and Indri have contributed to increasing awareness of Indian whisky in domestic and international markets.

The Indian single malt whisky market is projected to grow at a compound annual growth rate (CAGR) of 12.6 percent between 2024 and 2032, according to the market estimate cited in the industry inputs.

Also read: From Premium Perfumes to Pocket-Friendly Scents

Homegrown Brands Gain Premium Appeal

Indian consumers are increasingly exploring homegrown premium spirits, with quality, distinctive flavours and product differentiation shaping purchase decisions across categories beyond whisky.

Abhishek Modi, Managing Director, Modi Illva India Pvt. Ltd. and Board Member, CIABC, said the Indian spirits market is undergoing a significant change in consumer expectations.

“India’s spirits market is at an important inflection point, with premiumisation increasingly shaping consumer preferences across categories. What is changing is not just how much consumers are willing to spend, but what they expect from the product. Quality, character, craftsmanship and a clear point of differentiation are becoming more important in the purchase decision,” he said.

He added that Indian consumers are increasingly willing to consider homegrown premium spirits instead of automatically choosing imported labels.

The company's Rockford portfolio includes Rockford Classic, Rockford Reserve and Rockford Imperial Reserve. Its premium offering, Rockford Imperial Reserve, was developed to provide existing consumers with a higher-end expression within a familiar brand.

Modi also pointed to growing interest in flavoured vodka, indicating consumers' willingness to experiment with different tastes and drinking experiences.

For the company, Rockford has recorded a 73.5 percent CAGR, while its overall business has reported a CAGR of more than 52.5 percent since inception. Founded in 2008 and incorporated in 2009, Modi Illva India reported gross sales of Rs 1,328 crore in FY26. The company has a presence across 22–23 states and is targeting gross sales of Rs 1,611 crore and sales of four million cases in FY27.

Also read: Retail Sales Grow 8 Pc in September 2026 Ahead of Festive Season: Report

Amrut Sees Festive Demand Growth

Amrut Distilleries is witnessing festive interest across single malt whisky, premium rum and gin. Managing Director Rakshit Jagdale said the company typically records around 20 percent year-on-year festive growth, supported by limited-edition releases.

He said consumers are willing to spend approximately 20–25 percent more on a bottle of alcohol during the festive period compared with their regular spending. Gifting, personal consumption and increased socialising are among the factors supporting this trend.

“During the festive season, consumers typically show a willingness to spend around 20–25 percent more than they would usually spend on a bottle of alcohol. This trend is largely driven by three factors: gifting, personal consumption and increased socialising,” Jagdale said.

The company expects retail purchases to contribute significantly to festive sales, supported by house parties and at-home celebrations. While bars and restaurants remain important sales channels, home consumption is also driving demand.

Amrut Distilleries, founded in 1948 and headquartered in Bengaluru, reported FY26 net revenue of approximately Rs. 600 crore and gross revenue of Rs. 1,800 crore. Its portfolio includes single malts such as Amrut, Fusion and Amalgam.

For FY27, the company is targeting approximately 10–12 percent growth over the previous year's closing net sales. It is also looking to enter a couple of new states, subject to state excise regulations and distribution opportunities. Its average selling price is approximately Rs 3,500–4,000.

The company estimates that the festive season contributes around 30–35 percent of its annual sales, while its premium segment has recorded more modest growth of approximately 5–7 percent.

Also read: Premiumization Reshapes India’s Home Appliance Retail Market

Flavoured Vodka and Craft Gin Find New Consumers

Beyond whisky, vodka and gin are gaining attention as consumers explore different flavours and products. The interest is particularly visible among younger consumers in metropolitan and Tier I markets.

Smoke Lab Vodka, founded in 2019 by Varun Jain, Founder and CEO, Smoke Lab Vodka, NV Group, is positioning itself in the premium vodka segment through products that use Indian ingredients.

The brand's portfolio includes Classic, Aniseed, Saffron and Liquid Gold, alongside its Green Chilli Mango expression. Its vodka is made using premium Basmati rice, while the flavoured variants bring Indian ingredients into a category traditionally associated with conventional flavour profiles.

Jain said Diwali provides an opportunity for consumers to explore products that offer different experiences.

“When we founded Smoke Lab in 2019, our ambition was to challenge conventional perceptions of vodka by placing Indian ingredients at the heart of the experience,” he said.

The brand is seeing growing interest among Gen Z and millennial consumers in metropolitan and Tier I cities. Its Green Chilli Mango variant combines mango's sweetness with the heat of green chilli.

Smoke Lab's average selling price ranges between Rs 1,600 and Rs 2,000, with Rs 1,600 being its leading price point. The brand has a presence in more than 30 markets, including India, the US, the UAE and the UK.

The US is its largest international market. The company is looking to strengthen its presence there while expanding into the UK, Europe and Africa. It has also set an ambition to capture at least 30 percent of India's premium vodka segment by 2027.

According to the company's inputs, flavoured variants account for approximately 40 percent of its domestic sales, while Classic Vodka contributes around 85 percent of its international volumes.

Also read: Small Feet, Big Business: Kids’ Footwear Steps Up Growth

Indian Ingredients Give Craft Spirits a Distinct Identity

The growing interest in product differentiation is also creating opportunities for craft spirits built around indigenous ingredients.

Mohulo Gin, Co-founded by Sanya V. Jain, is developing its positioning around Mahua, a flower associated with the cultural traditions of communities across central India.

Founded in 2023 and headquartered in New Delhi, Mohulo is positioned as a premium craft sipping gin. It is produced in small batches using copper pot distillation and combines Mahua with a blend of 12 botanicals.

At 42.8 percent alcohol by volume (ABV), the gin is designed to be consumed neat or over ice. The brand is attempting to bring an indigenous ingredient into a contemporary premium spirits category.

Jain said premiumisation is increasingly about product character and differentiation rather than simply moving to a higher price point.

“Premiumisation is no longer just about moving to a higher price point. It is about giving consumers a compelling reason to choose one spirit over another,” she said.

She added that gifting preferences are creating opportunities for brands with a distinctive product story, provenance and craftsmanship.

For Mohulo, the focus is on expanding retail availability, building relationships with premium bars and restaurants and encouraging consumers to experience the product as a sipping gin.

The company is targeting wider distribution across key markets in FY27. However, its FY26 revenue, average selling price, Diwali sales growth and festive sales contribution have not been disclosed in the inputs.

New Entrants Expand the Luxury Single Malt Segment

The premium whisky market is also attracting newer brands looking to tap into consumer interest in aged and differentiated expressions.

The GlenJourneys, a brand from Cartel Bros, entered the Indian retail market in October 2025 with its Cask Series. Its portfolio includes bourbon, sherry, and rum cask-finished expressions, along with the 21-year-old Pioneer Edition.

Mokksh Sani, Co-Founder of Cartel Bros and Founder of Living Liquidz, has identified premium single malts as an opportunity within India's evolving luxury spirits market.

The Cask Series was introduced in Maharashtra at a reported launch price of Rs 6,409, while the Pioneer Edition was priced at Rs 50,000 at launch.

The brand reported cumulative turnover of Rs 30 crore by February 2026. It had also established distribution across nine states and entered international airport duty-free channels, with export orders to Dubai.

According to the company-provided information, The GlenJourneys recorded 50 percent year-on-year Diwali sales growth in 2026. October, November and December together contribute approximately 40 percent of the company's annual sales.

The brand had previously set an ambition to capture 10 percent of India's luxury single malt segment within two years. Its updated FY27 revenue and expansion targets are yet to be confirmed.

Export Opportunities Add to Industry Growth

Alongside domestic consumption, international markets are becoming an important opportunity for Indian alcoholic beverage producers.

According to the Agricultural and Processed Food Products Export Development Authority (APEDA), India's alcoholic beverage exports reached USD 364.68 million in FY26, covering 225,704.90 metric tonnes of alcoholic products. The UAE, the Netherlands, Ghana, Kenya and Singapore were among the major export destinations.

The government has also been promoting Indian alcoholic beverages under the Make in India initiative. APEDA had announced an export revenue target of USD 1 billion for the broader alcoholic and non-alcoholic beverage segment over the next few years.

For Indian single malt producers, international expansion is supported by growing recognition of Indian whisky-making, distinct maturation conditions and the use of locally sourced ingredients.

The category's growth is also reflected in its sales volumes. According to industry data reported by Business Standard, Indian single malt sales reached approximately 500,000 nine-litre cases in 2025, registering around 22 percent growth. Indian companies accounted for an estimated 92 percent of the category's sales.

Outlook: Premiumisation to Shape the Next Phase

The Indian alco-bev market is entering a phase in which product differentiation, premium offerings and consumer experience are becoming increasingly important. Whisky continues to be a significant category, while vodka and gin are gaining attention through new flavours, indigenous ingredients and craft-led positioning.

For established companies, the focus remains on expanding distribution, strengthening premium portfolios and increasing market penetration. For newer brands, building consumer awareness, establishing retail presence and developing a distinct product identity are central to their growth plans.

The festive season has reinforced these trends, with gifting, socialising and home entertaining supporting demand for premium spirits. However, the market continues to have multiple price segments, with smaller packs and accessible offerings remaining relevant.

As Indian producers expand their domestic and international presence, the industry's next phase of growth will depend on sustaining consumer demand, maintaining product quality and building stronger distribution networks.

cooking and home convenience.

Diwali Gift Ideas 2026: Best Practical Picks for Home, Kitchen and Personal Care

Meta description: Looking for useful Diwali gifts in 2026? Explore five practical gifting ideas, from personal grooming devices and kitchen appliances to air purifiers and smart home gadgets.

Diwali gifting is no longer limited to traditional sweets, decorative hampers and festive accessories. As consumers look for gifts that offer lasting value, everyday essentials across personal care, home and kitchen categories are also finding a place on festive shopping lists. From grooming devices designed to simplify self-care routines to appliances that make household tasks more convenient, practical gifts can combine thoughtfulness with functionality.

Whether you are shopping for family, friends or colleagues, here are five product ideas to consider for Diwali 2026.

1. Philips OneBlade Intimate: A Personal-Care Gift for Everyday Grooming

For those who value personal grooming and convenient self-care, the Philips OneBlade Intimate offers a dedicated solution for intimate grooming. Designed for sensitive areas, the device combines Philips' patented OneBlade Technology with a SkinProtect blade featuring a triple-protection system intended to help reduce nicks, cuts and irritation.

The device is designed to trim and shave hair of different lengths without requiring additional tools. Its waterproof construction allows it to be used wet or dry, with or without foam, including in the shower. Compact enough to be included in a grooming kit or gym bag, it offers a convenient option for those looking to simplify their grooming routine.

Positioned by Philips as its global intimate grooming bestseller, OneBlade Intimate is available through platforms including Amazon, Blinkit, Instamart, Nykaa and TIRA, among others.

2. Surya Roshni Alpha Mixer Grinder: A Functional Gift for the Modern Kitchen

A kitchen appliance can be a useful festive gift, particularly for someone setting up a home or looking to upgrade everyday cooking essentials. The Alpha Mixer Grinder by Surya Roshni combines a functional design with features intended for regular kitchen use.

Equipped with a 500W motor and Motor Vent-X Technology, the appliance is designed to offer enhanced airflow and support motor life. It comes with three stainless steel jars, ergonomic handles and super-efficient blades to assist with different kitchen preparation tasks. Anti-skid vacuum feet provide stability during operation, while its sleek design complements contemporary kitchen spaces.

The Alpha Mixer Grinder is a practical gifting option for households that value everyday convenience and functional kitchen appliances.

3. GM G+ DisplayPulse 100W GaN Fast Charger: A Smart Gift for Tech Enthusiasts

For professionals, frequent travelers and those who rely on multiple devices for work and everyday tasks, a fast charger can be a useful addition to their tech essentials. The GM G+ DisplayPulse 100W GaN Fast Charger combines high-speed charging with features designed to make everyday device management more convenient.

Powered by GaN technology, the charger delivers up to 100W fast charging for compatible laptops, tablets and smartphones. Its integrated TFT display provides real-time information on charging output, allowing users to monitor power delivery. Equipped with USB-C and USB-A ports, it can charge multiple devices through a single adapter, while smart power distribution helps manage power across connected devices.

The charger also features overvoltage, short-circuit and temperature protection. Its compact, travel-ready design makes it a practical gifting option for professionals, students and technology enthusiasts looking to simplify their everyday charging needs.

4. Qubo Q1000 Air Purifier: A Considered Gift for the Home

Home-focused gifting can also extend to products that support indoor air quality. The Qubo Q1000 Air Purifier combines filtration features with smart connectivity, making it an option for households looking to add an air-care device to their living spaces.

The purifier uses an H13 HEPA filter along with activated carbon filtration and is designed for spaces of up to 1,000 sq ft. It also supports app and voice control, allowing users to manage the device through connected platforms. With its combination of air filtration and smart-home functionality, the Qubo Q1000 can be considered for family homes and recipients who appreciate practical home technology.

5. Ninja Air Fryer Max Pro 6.2L: For Everyday Cooking Convenience

For someone who enjoys experimenting in the kitchen or wants to explore different cooking methods, an air fryer can be a useful addition to the home. The Ninja Air Fryer Max Pro 6.2L offers multiple cooking functions, including air frying, roasting and baking, bringing different preparation options into one appliance.

Powered by a 2,000W system, it features Ninja's Max Crisp technology, which reaches temperatures of up to 240°C. Its 6.2-litre capacity makes it suitable for family use, while the multiple cooking functions allow users to prepare a range of dishes.

Diwali gifting is evolving beyond conventional sweets and dry fruit boxes, with brands introducing curated offerings that bring together gourmet indulgences, artisanal products, regional produce, wellness-inspired selections and premium experiences. From luxury hampers and coffee-led treats to farm-sourced Indian dry fruits and contemporary festive gift boxes, there are several options for those looking to make their presents more thoughtful this season. Here are five festive gifting collections to explore for Diwali 2026.

1. Giftwrapped by Oberoi: A Luxury Festive Collection Rooted in Craftsmanship

The Oberoi Group's Giftwrapped by Oberoi presents its Festive Collection 2026, a curated range of hampers bringing together artisanal craftsmanship, gourmet indulgences, conscious gifting and distinctive keepsakes. Inspired by nature's beauty, the collection focuses on thoughtful details and memorable gifting experiences, catering to different preferences and budgets.

The collection features several categories, including Azure, Paradise, Abundance, Verdant, Grandeur, Bloom and the premium Heirloom range. The hampers combine artisanal mithais and chocolates, premium nuts, handcrafted teas and coffees, wellness-inspired products, home fragrances and festive accents.

Among the distinctive inclusions are bambooless incense sticks, a Superfood Trio featuring turmeric, honey and A2 ghee, terracotta diyas, handcrafted torans, artisanal teas and brass accessories. The collection also brings together gourmet favourites and handcrafted keepsakes, making it suitable for both personal and corporate gifting.

A notable addition is The Journey Collection, comprising five travel-friendly hampers: The Curator, The Ritual, The Indulgence, The Connoisseur and The Gatherer. These offerings combine gourmet treats, beverages, wellness products and festive keepsakes for gifting on the move.

The festive range is further complemented by The Oberoi Patisserie Homemade Collection and artisanal mithais and chocolates, available in boxes of 5, 10, 16 and 25. Personalisation options include bespoke branding, packaging, monograms, engravings and individual messages.

2. Barista Exotic Hamper: Coffee and Chocolate Indulgence for the Festive Season

For those who appreciate coffee and gourmet treats, the Barista Exotic Hamper brings together familiar indulgences in a thoughtfully presented festive package. The hamper features Barista House Blend coffee, delicious treats and premium chocolate indulgences.

Designed to make festive moments special, the hamper is suited to gifting friends, family and colleagues, as well as those looking to treat themselves during the celebrations. Combining the richness of coffee with the appeal of chocolates and other treats, it offers a gifting option for people who enjoy gourmet flavours and everyday indulgences.

3. Doodhvale Farms Assorted Gifting Box: A Festive Hamper Built Around Traceability

Bringing transparency and farm-to-consumer sourcing into festive gifting, Doodhvale Farms has introduced its Assorted Gifting Box, featuring three varieties of desi ghee. The hamper includes 330 ml jars of Cow A2 Vedic Desi Ghee, Classic Cow Shuddh Bilona Ghee and Royal A2 Buffalo Desi Ghee, accompanied by a wooden serving spoon.

What distinguishes the collection is the brand's focus on traceability. Doodhvale Farms maintains separate partner farms for its A2 cows, regular cows and buffaloes, ensuring that milk from different herds does not mix. Each jar can be traced back to the farm from which its milk originated.

4. KisaanSay Indian Dry Fruit Gift Boxes: Bringing Farm-Sourced Produce to Festive Gifting

Adding an Indian agricultural perspective to festive gifting, farm-to-consumer startup KisaanSay has introduced a Diwali collection featuring dry fruits sourced directly from farmers across Kashmir, Konkan and Nashik.

The collection comprises four gift box variants, ranging from 450 g to 1 kg. The boxes feature different combinations of Nashik Black Raisins, Kashmiri Mamra almonds, Kashmiri walnuts and Konkan cashews, with quantities ranging from 150 g to 250 g per variety.

5. Bharat Vedica Gir Amrit Kalash Hamper: Celebrating Indian Heritage and Tradition

For those seeking a festive gift inspired by Indian traditions, Bharat Vedica's Gir Amrit Kalash Hamper brings together heritage-inspired presentation, traditional Indian offerings and a wellness-focused appeal.

Curated for people who appreciate authentic Indian products and meaningful gifting, the hamper celebrates purity, tradition and indulgence. Positioned as a premium festive offering, it makes a thoughtful choice for family, friends and loved ones during Diwali.

With its emphasis on traditional Indian offerings and a presentation inspired by heritage, the Gir Amrit Kalash Hamper offers an alternative to conventional festive gifts, bringing a sense of cultural significance to the occasion.

6. Gingalalahu BYOG Diwali Gift Box: A Contemporary Take on Festive Gifting

Bringing a contemporary spirits-led offering to the festive gifting space, Gingalalahu has introduced its exclusive Diwali Gift Box as part of its BYOG (Bring Your Own Gingalalahu) campaign.

Giving a fresh spin to the familiar BYOB (Bring Your Own Booze) expression, the campaign encourages consumers to make Gingalalahu a part of their Diwali celebrations, from festive hosting and get-togethers to gifting.

The BYOG proposition is being brought to life through a series of creatively conceptualised videos that reimagine the familiar expression for the festive season. The campaign also features festive cocktail inspiration, highlighting ways to incorporate the gin into celebratory occasions.

Extending the campaign into the gifting segment, the exclusive Diwali Gift Box offers consumers another way to include the brand in their festive celebrations. The gift boxes are available at select retail outlets across Gurugram and Chandigarh.

7. Blunt Black EDP Gift Set: Four Fragrance Profiles for Festive Gifting

For those looking to gift personal-care and fragrance products this Diwali, Blunt Black offers a set of four Eau de Parfum fragrances, bringing together different scent profiles in one collection. Designed for consumers who enjoy exploring different fragrances, the set offers options suited to varied preferences.

The collection features French Aqua, with fresh aquatic and citrus notes; Neo Aura, combining fruity-floral notes with delicate gourmand hints; Dark Elixir, featuring smoky woody notes and rich, exotic accords; and Velvet Night, with deep woody notes complemented by soft floral accents.

By bringing together four distinct fragrance compositions, the collection allows recipients to explore different scents depending on their preferences and occasions. Its compact format also makes it a convenient gifting option for friends and family, offering an accessible way to add a personal touch to festive celebrations.

Festive Gifting Reflects Changing Consumer Preferences

From luxury hampers and gourmet treats to locally sourced agricultural produce, traditional Indian offerings and contemporary spirits gifting, Diwali 2026 presents a diverse range of choices for consumers. While curated collections such as Giftwrapped by Oberoi emphasise craftsmanship and personalised gifting, brands such as KisaanSay are bringing regional agricultural produce into the festive gifting market. Meanwhile, Barista, Bharat Vedica and Gingalalahu offer distinct propositions centred on indulgence, tradition and contemporary celebrations.

Together, these offerings reflect how festive gifting is expanding beyond conventional choices, with brands exploring different products, experiences and stories to make the act of giving more meaningful.

Reva Diamonds is carving a niche in India's evolving jewelry market with a specialized retail model focused exclusively on certified natural diamonds. Backed by the 193-year legacy of P. N. Gadgil & Sons (PNGS), the brand is expanding its retail presence as consumers increasingly look beyond traditional wedding purchases toward certified, contemporary diamond jewelry. 

Blending Heritage with Modern Luxury

PNGS launched Reva Diamonds after  observing a growing preference among consumers for specialized natural diamond retail experiences centered on trust, certification, transparency, and personalized service. 

"Modern customers were looking for brands that offered not only beautiful designs but also transparency, certification, trust, and a deeper understanding of the value of diamonds," explained Amit Modak, CEO & Whole-Time Director, P. N. Gadgil & Sons.

Launched in December 2024, Reva Diamonds started as a dedicated destination for certified natural diamond jewelry, offering thoughtfully curated collections across engagement rings, bridal jewelry, occasion wear, and everyday luxury. Today, the brand has expanded to 37 stores, leveraging PNGS's longstanding reputation while building a distinct identity focused exclusively on natural diamonds.

Expanding Through Specialized Retail

Retail expansion remains central to Reva Diamonds' growth strategy. The brand currently operates through exclusive Reva Diamonds boutiques alongside dedicated diamond jewelry sections within select P. N. Gadgil & Sons stores, allowing it to combine specialized retail experiences with the trust associated with the PNGS brand.

According to Modak, the objective is to make certified natural diamonds more accessible while delivering expert guidance throughout the buying journey. 

"Exclusive Reva Diamonds stores serve as dedicated destinations where customers can explore our complete range of certified natural diamond and platinum jewelry in an environment designed specifically around the diamond buying experience. Customers receive personalized consultations and expert guidance to make informed purchase decisions," he shared.

As the company expands, it plans to strengthen its presence across key markets through scalable retail formats while maintaining consistency in customer experience, product quality, and brand values.

Building an Omnichannel Experience

Recognizing that today's consumers begin their purchase journey online, Reva Diamonds is steadily strengthening its omnichannel capabilities.

Customers increasingly research diamond characteristics, compare designs, and seek inspiration digitally before visiting a store. While digital platforms help educate consumers and showcase collections, physical stores remain central to delivering personalized consultations and allowing customers to experience the craftsmanship and brilliance of natural diamonds firsthand.

"Our long-term vision is to create an integrated experience where customers can move effortlessly between digital and physical touchpoints while enjoying the trust, transparency, and personalized service associated with the PNGS legacy," Modak noted.

As part of this strategy, the company is also working toward developing a dedicated Reva Diamonds e-commerce platform to further strengthen its digital ecosystem.

Long-term Vision 

Reva Diamonds plans to expand its retail footprint across high-potential markets, strengthen its digital and omnichannel capabilities, and introduce contemporary collections that cater to evolving consumer aspirations. Customer education will remain a key focus as the company continues building awareness around the uniqueness, certification, craftsmanship, and enduring value of natural diamonds, particularly among younger consumers. 

"Our ambition is to build a future-ready natural diamond jewelry brand that contributes meaningfully to the growth of India's organized jewelry retail sector while creating lasting relationships with customers for generations to come," Modak concluded.

Tyaani Jewellery – A Karan Johar Brand is redefining India's contemporary fine jewelry landscape by blending traditional craftsmanship with modern design sensibilities. Positioned between heritage luxury houses and conventional jewelry retailers, the brand has built a distinct identity with handcrafted uncut diamond jewelry, certified gemstones, transparent pricing, and timeless designs that appeal to today's discerning consumers.

With a growing network of exclusive boutiques and an ambitious expansion strategy, Tyaani is strengthening its presence in the premium jewelry segment while making contemporary heirloom pieces more accessible to a wider audience.

"The organized sector still represents only 40 percent of India's jewelry market, which means there is significant room for branded players to grow. Tyaani bridges the gap between traditional luxury houses and regional jewelers by offering design-led craftsmanship with transparent pricing," said Shravan Satyani, Founder and Managing Director, Tyaani Jewellery.

Building a Contemporary Heirloom Brand

Founded in 2017, Tyaani was built on the vision of combining India's rich uncut diamond heritage with contemporary creativity. Rather than designing around standardized settings, the brand creates each piece around the unique character of every stone, resulting in distinctive heirloom jewelry.

Over the years, the company has rapidly expanded its footprint from six boutiques to 12 exclusive stores across Mumbai, Delhi, Hyderabad, Bengaluru, Chandigarh, Pune, Lucknow, Ahmedabad, Kolkata, Jalandhar, Surat, and Jammu. It now aims to reach 20 stores in 2026 while expanding into several new markets across the country.

Financially, the company reported ₹250 crore in topline revenue and ₹37.5 crore in bottom-line profit in FY25, with ambitious growth targets over the next three years.

"Our growth strategy has always been centered on creating timeless jewelry while expanding thoughtfully into markets where consumers appreciate craftsmanship and contemporary design," Satyani said.

Retail Expansion Powered by Omnichannel Growth

Physical retail continues to anchor Tyaani's business, contributing nearly 85 percent of total sales, while digital channels account for the remaining 15 percent. Rather than viewing e-commerce as a standalone sales channel, the company sees digital as the first touchpoint that inspires customers before they experience the brand in-store.

To support this strategy, Tyaani is investing in technologies that create a unified customer experience across online and offline channels, ensuring consistent service, pricing, and personalized engagement.

The company is also accelerating expansion through a franchise-led model, providing partners with end-to-end support in store design, visual merchandising, staff training, operations, and marketing while maintaining centralized brand standards.

Building Brand Equity Through Storytelling

Celebrity-led storytelling has become a key pillar of Tyaani's brand strategy. With Karan Johar serving as Visionary and Founder, the brand has strengthened its visibility through the "Forces of Tyaani" campaign, partnerships with Bollywood productions, editorial features, and celebrity collaborations.

"Karan Johar's association is foundational to the brand rather than a conventional endorsement. It reflects the design philosophy and aspirational identity that Tyaani represents," Satyani explained.

Looking Ahead

As India's organized jewelry retail market continues to expand, Tyaani is focused on strengthening its national presence through franchise-led growth while maintaining its emphasis on craftsmanship, design innovation, and premium customer experiences.

"The opportunity isn't about creating new demand—it's about converting existing jewelry spending into the organized, design-led segment. That's where we believe Tyaani is well positioned for the future," Satyani concluded.

India's jewelry retail landscape is undergoing a transformation as changing consumer preferences, omnichannel commerce, and the growing acceptance of lab-grown diamonds reshape the industry. For Mayavé Jewellery, the future of jewelry retail lies not just in selling products but in creating memorable experiences that resonate with modern consumers. 

Launched by Dholakia Lab Grown Diamonds. (DLGD), Mayavé marks the company's entry into experiential consumer retail with an omnichannel strategy that places physical stores at its core.

Experience Over Transactions

The traditional jewelry retail has remained largely unchanged for decades, with stores focused on product displays rather than customer engagement. Mayavé aims to break that mold through larger, experience-led stores spanning 2,200–2,500 sq. ft., offering spacious layouts, greater privacy, and immersive storytelling.

"Buying jewelry is one of the most significant purchases in a person's life, yet the experience often lacks privacy and emotional engagement. We want to bring a different flavor to how jewelry is sold in India," expressed Dravya Dholakia, CEO, Mayavé Jewellery.

Omnichannel with Offline at the Core

While digital channels have become indispensable, Dholakia believes jewelry remains a category where physical retail plays a critical role. Consumers often want to touch, try on, and experience jewelry before making high-value purchases, making offline stores an integral part of the buying journey. "You have to be digital whether you're digital-first or offline-first. But we're going very aggressive on offline retail while maintaining a strong online presence," he shared.

To support its retail-first approach, Mayavé plans to launch its first stores in the NCR before expanding nationwide, targeting more than 100 stores over the next two-and-a-half to three years.

Design as the Differentiator

Beyond affordability, Dholakia believes design will be the defining factor for success in the lab-grown diamond segment. Instead of focusing solely on bridal jewelry, Mayavé is positioning itself around contemporary everyday luxury, with collections developed under the guidance of a Milan-based creative director. 

"Gold is gold and diamonds are diamonds. What ultimately differentiates one brand from another is design,"  Dholakia noted.

The brand's portfolio starts at around Rs 30,000 and extends to exclusive creations priced above Rs 20 lakh, with the majority of collections positioned in the Rs 80,000–1 lakh range.

Expanding the Diamond Market

Dholakia also believes lab-grown diamonds will create an entirely new consumer base rather than compete directly with natural diamonds. With diamond ownership still limited in India, affordability can help attract first-time buyers and expand the overall market.

Looking ahead, his ambition extends beyond domestic growth. As experiential retail, omnichannel strategies, and design-led innovation redefine jewelry retail, Mayavé aims to build an Indian jewelry brand with global aspirations. 

"Nobody has taken an Indian jewelry brand and built it into a global luxury name. We believe India has everything it takes to build a world-class jewelry brand, and that's what we're working towards," Dholakia concluded.

India's jewelry industry is undergoing a structural transformation as consumers increasingly gravitate toward organized, branded players that offer transparency, quality assurance, and contemporary designs. While retail brands remain at the forefront of customer engagement, manufacturers are quietly becoming the backbone of this evolution. Among them, Sky Gold & Diamonds has emerged as a key player, combining manufacturing scale, design innovation, and strategic partnerships to strengthen India's organized jewelry ecosystem.

Riding the Wave of Organized Growth

The shift from the unorganized to the organized jewelry market is creating unprecedented opportunities for manufacturers with strong operational capabilities. Mangesh Chauhan, Managing Director of Sky Gold & Diamonds, said that rising disposable incomes, evolving consumer preferences, and growing trust in branded jewelry were accelerating this transition.

"One of the most important shifts we are witnessing is the movement from the unorganized to the organized market, as consumers increasingly prefer reliable, design-led, and quality-assured jewelry brands," Chauhan said.

He added that the company had built a robust manufacturing platform and was now focused on creating sustainable, long-term value by expanding production capacity while strengthening its financial position through improved cash generation, enhanced working capital efficiency, and debt reduction.

From Zaveri Bazaar to a Rs 6,295 Crore Enterprise

Founded in 2005, Sky Gold & Diamonds traces its origins to Chauhan's early experience in Mumbai's iconic Zaveri Bazaar, where he gained firsthand insight into the jewelry trade. What began as a professionally managed manufacturing venture has since evolved into one of India's fastest-growing organized B2B jewelry manufacturers.

The company's growth journey has been marked by several milestones, including its SME listing in 2018, migration to the Main Board in 2023, and the achievement of a market capitalization exceeding ₹7,000 crore. Today, it partners with some of India's largest jewelry retailers while continuing to expand its manufacturing capabilities and design expertise.

"Our vision has always been to bring greater organization, innovation, and manufacturing excellence to India's jewelry industry while building long-term partnerships with leading retailers," Chauhan said.

He noted that these milestones reflected the company's commitment to building a professionally managed organization focused on long-term, sustainable growth.

A B2B Model Built for Scale

Unlike consumer-facing jewelry brands, Sky Gold & Diamonds has adopted a manufacturing-led business model. The company supplies jewelry to leading organized retailers, including Tanishq, Kalyan Jewellers, Malabar Gold & Diamonds, Senco Gold & Diamonds, PNG Jewellers, and Joyalukkas.

This partnership-driven approach provides nationwide market reach without the capital-intensive investment required to operate an extensive retail store network. At the same time, the company is leveraging digital capabilities to enhance product visibility, streamline supply chain operations, and accelerate product development, enabling retail partners to respond more quickly to evolving consumer demand.

Chauhan said the company's priority was to deepen relationships with organized retailers while using technology to improve efficiency across the value chain.

Design Innovation as a Competitive Advantage

Product innovation remains one of the company's strongest differentiators. Backed by a team of more than 150 designers and an extensive design library of over 900,000 SKUs, Sky Gold continuously develops collections across lightweight, value-added, natural diamond, and lab-grown diamond jewelry categories.

A notable example is its 24KT diamond jewelry collection, which combines the purity of 24-karat gold with lightweight diamond designs tailored for modern, everyday wear. Such innovations not only strengthen the company's portfolio but also help retail partners offer differentiated collections that resonate with the next generation of jewelry consumers.

"Innovation is at the heart of our strategy. Our focus is to build design-led, commercially relevant collections that help our retail partners meet rapidly evolving consumer demand," Chauhan explained.

He added that the company's design ecosystem and manufacturing excellence continued to be its biggest competitive strengths.

The Road Ahead: Sky Gold 3.0

Looking ahead, the company is executing its "Sky Gold 3.0" strategy, which goes beyond capacity expansion to focus on professionalizing management, strengthening corporate governance, improving cash flow, enhancing working capital efficiency, and driving operational excellence.

Exports are also expected to play an increasingly important role in the company's growth strategy as India strengthens its position in global jewelry manufacturing through favorable trade agreements and rising international demand for design-led Indian jewelry.

"Our long-term vision is to build a globally recognized Indian jewelry company under the philosophy of 'Make in Bharat for the World.' By combining creativity, technology, manufacturing excellence, and disciplined capital allocation, we are confident of sustaining healthy growth while expanding our presence in both domestic and international markets," Chauhan said.

As India's jewelry market continues its shift toward organized retail, Sky Gold & Diamonds is positioning itself to play a pivotal role in shaping the industry's next phase of growth through manufacturing excellence, innovation, and strategic partnerships.

Lukson, part of JK Star Group, is building a new proposition in India's jewelry market by combining vertically integrated manufacturing with contemporary design and accessible pricing. Launched in January 2025, the brand is focused on making certified lab-grown diamond jewelry part of everyday consumption rather than limiting diamonds to special occasions.

With more than 11 stores across Delhi NCR, Mumbai, Hyderabad, Pune, Bengaluru, Ahmedabad, and Chennai, Lukson is expanding through a mix of exclusive outlets, shop-in-shop formats, marketplaces, and its own D2C platform.

"The consumer between 25 and 45 does not want jewelry locked away for occasions. They want real diamonds they can live in, layer and style every day, ethically made and transparently priced," said Anand Lukhi, CEO and Co-Founder, Lukson.

From Diamond Heritage to a New-Age Brand

Lukson's foundation is rooted in the family's three-decade diamond industry experience. Anand Lukhi is a third-generation diamantaire, while JK Star Group, co-founded by his father Nandesh Lukhi in 1993, has grown across natural diamond manufacturing, B2B jewelry, international exports, and lab-grown diamond production.

Building on this expertise, Anand and his co-founder Vedant launched Lukson with the vision of democratizing diamond ownership. Each Lukson piece begins with a diamond seed grown at the group's CVD facility in Surat, followed by cutting, polishing, grading, and retail—all handled within the group's integrated ecosystem.

The strategy has delivered early traction. Lukson crossed ₹75 lakh in D2C sales within its first 100 days and has since expanded its retail presence to more than 11 stores across seven cities, alongside its marketplace presence.

"We launched Lukson with a simple conviction: diamond ownership in India should be democratized. Our vertical integration allows us to offer certified diamonds with transparency while maintaining control over quality and pricing," Lukhi expressed.

An Omnichannel Retail Strategy

Lukson's retail strategy combines exclusive brand outlets, shop-in-shop formats, and digital channels. Its stores offer the complete brand experience, while shop-in-shop locations in premium malls provide access to high-intent consumers.

Digital serves as the brand's broader discovery and engagement platform, with its D2C website complemented by marketplaces including Amazon, AJIO, and Eternz. Try-at-home services and video consultations further connect digital discovery with physical retail.

"For us, omnichannel is not a buzzword. It is how the modern jewelry customer actually shops," Lukhi explained.

The company is also investing in AI-driven personalization and augmented reality try-on capabilities to further integrate online and offline experiences.

Expanding the Everyday Diamond Wardrobe

Beyond retail expansion, Lukson is broadening its portfolio across everyday fine jewelry, bridal and mangalsutra collections, men's jewelry, and accessible gold formats. Design-led collections and cultural collaborations are helping the brand remain relevant throughout the year, while creator-led content and customer experiences continue to strengthen brand visibility.

Looking Ahead

Over the next two years, Lukson plans to deepen its presence across India's major urban markets through new exclusive stores and shop-in-shop formats while expanding its product categories and technology capabilities.

"We are not just building a jewelry brand; we are building the infrastructure of how India will buy and wear diamonds for the next generation," Lukhi concluded.

Your investment statement shows a gain, but working out what you earned each year takes more than dividing that gain by the number of years invested. The calculation becomes trickier when you add money or make withdrawals along the way.

An XIRR calculator accounts for dated cash flows, while a CAGR calculator measures annualised growth between a starting amount and an ending value. The suitable choice depends on your transaction history and what you want to assess.

What does a CAGR calculator measure?

Compound Annual Growth Rate, or CAGR, expresses growth as an equivalent annual compounded rate. It is useful when you make one investment and have no intermediate contributions, withdrawals or cash distributions.

The formula is:

CAGR (%) = [(Ending value / Beginning value)^(1 / Years) − 1] x 100

Suppose ₹1 lakh grows to ₹1,21,000 over two years:

CAGR = [(₹1,21,000 / ₹1,00,000)^(1/2) − 1] x 100 = 10%

The total gain is 21%, while the equivalent annual compounded return is 10%. Dividing 21% by two would give 10.5%, which overlooks compounding.

A CAGR calculator does not show the journey between those values. The investment could have risen steadily or experienced sharp fluctuations.

The figures shown are for illustrative purpose only

What does an XIRR calculator measure?

Extended Internal Rate of Return, or XIRR, measures an annualised return using the amounts and dates of cash flows. It considers how long each contribution was invested and when money was withdrawn.

This makes an XIRR calculator useful for SIPs, irregular contributions, partial redemptions and investments that pay cash distributions.

XIRR is a money-weighted measure: the timing and size of your transactions influence the result. Two people investing in the same mutual fund can therefore earn different personal returns, even over broadly similar periods.

It describes your experience with the investment rather than isolating the fund manager’s performance.

Why can CAGR mislead when you add money?

Imagine investing ₹1 lakh and adding another ₹50,000 shortly before your review date. The holding’s final value reflects both market movements and the additional contribution.

Entering ₹1 lakh as the beginning value would incorrectly treat the contribution as growth. Entering ₹1.5 lakh would also be unsuitable because the full amount was not invested from the start.

An XIRR calculator handles this distinction by assigning a date to each transaction. The additional ₹50,000 is recognised as money you contributed, with its own investment period.

The same principle applies when withdrawals reduce the remaining holding. A lower closing value does not automatically mean a poor return if you have already received money.

How should you enter XIRR cash flows?

Prepare the information from your investment statements, using a consistent perspective:

●    Contributions: Enter money paid into the investment as negative amounts.
●    Withdrawals: Enter redemption proceeds and cash distributions received as positive amounts.
●    Closing value: If you still hold the investment, enter its value as a positive amount on the review date.
●    Transaction dates: Use the actual dates rather than approximate monthly or annual intervals.

If you have sold the entire holding, include the sale proceeds without adding another closing value. Check for omitted or duplicated transactions before interpreting the result.

For a whole-portfolio calculation, transfers between investments inside that portfolio are internal movements, rather than fresh contributions or withdrawals.

Can both calculators give the same result?

Yes. With one initial investment and one ending value, XIRR and CAGR can give the same result when their time-period conventions match.

Small differences can arise because an XIRR calculator uses transaction dates, while a CAGR calculator may accept a rounded number of years. Check the dates, valuation and calculation basis before assuming either result is wrong.

XIRR is not restricted to SIPs, and CAGR is not unsuitable merely because the investment is a mutual fund. The pattern of cash flows determines the appropriate measure.

What should you check beyond the return?

Neither calculator tells you whether the investment suits your needs. Review risk, costs, liquidity and progress towards your goal alongside the annualised figure.

Be careful with short periods. Annualising a gain earned over a few weeks can produce an impressive percentage without establishing a sustainable yearly return.

For scheme comparisons, use matching periods, plans, options and methods. Comparing your personal SIP XIRR directly with a fund’s published lump sum CAGR can obscure the effect of contribution timing.

Conclusion

Use a CAGR calculator for a single investment without intermediate cash flows. Choose an XIRR calculator when contributions, withdrawals or distributions occur on different dates. Complete records and consistent assumptions matter more than choosing the higher percentage. Read either result alongside the risks taken and your financial goal.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully. 

This document should not be treated as endorsement of the views/opinions or as investment advice. This document should not be construed as a research report or a recommendation to buy or sell any security. This document is for information purpose only and should not be construed as a promise on minimum returns or safeguard of capital. This document alone is not sufficient and should not be used for the development or implementation of an investment strategy. The recipient should note and understand that the information provided above may not contain all the material aspects relevant for making an investment decision. Investors are advised to consult their own investment advisor before making any investment decision in light of their risk appetite, investment goals and horizon. This information is subject to change without any prior notice. 

The content herein has been prepared on the basis of publicly available information believed to be reliable. However, Bajaj Asset Management Limited (formerly known as Bajaj Finserv Asset Management Limited) does not guarantee the accuracy of such information, assure its completeness or warrant such information will not be changed. The tax information (if any) in this article is based on prevailing laws at the time of publishing the article and is subject to change. Please consult a tax professional or refer to the latest regulations for up-to-date information.