Breaking Ground: Mango's New Eco-Chic Collection Redefines Sustainable Fashion in India
Breaking Ground: Mango's New Eco-Chic Collection Redefines Sustainable Fashion in India

In a groundbreaking move towards sustainability, Mango, the renowned European fashion powerhouse, is set to unveil its new collection featuring cotton sourced from regenerative agriculture. Teaming up with Materra, a pioneering British-Indian firm specializing in innovative solutions for cultivating future-proof cotton, Mango aims to reshape the fashion landscape, prioritizing environmental and social responsibility.

Fashioning a Greener Tomorrow

For the first time in its history, the brand is embracing regenerative cotton, marking a significant stride in its sustainability journey. The collaboration with Materra underscores a commitment to fostering a fashion industry that respects both the environment and the people involved in the supply chain. This milestone in Mango's sustainability strategy heralds the use of cotton cultivated through sustainable agricultural practices with a positive impact on the environment and local biodiversity. The move not only reflects a commitment to eco-conscious choices but also signals a transformative shift towards a more responsible and ethical fashion paradigm.

“As a global fashion company, we have a clear goal: to help create a fairer society and reduce the impact of the fashion industry on the environment. This is why we have joined forces with key partners like Materra, who will help us move more quickly to ensure that 100% of the fibers we use are sustainable by 2030. The product is at the heart of Mango and sustainability has been part of our DNA for over 20 years. For this reason we want to continue inspiring the world through collections that are responsible our environment,” explained Andrés Fernández, Sustainability and Sourcing Director, Mango.

Trailblazing Traceability

Through this initiative, the fashion giant intends to leverage Materra's digital platform, Co:Farm, enabling farmers in India to collect crucial soil and crop data. This unprecedented traceability initiative will empower Mango to monitor key indicators such as fertility, soil health, water usage, machinery and pesticide application, and plot size, setting a new standard for accountability in the fashion industry.

As Mango celebrates its one-year journey towards a more sustainable and responsible approach, the introduction of regenerative cotton from India stands as a testament to its commitment to fashioning a greener tomorrow. This bold move not only places Mango at the forefront of eco-friendly fashion but also sets the stage for a paradigm shift in the industry, proving that style and sustainability can coexist harmoniously. Stay tuned as Mango continues to lead the charge in transforming the fashion landscape with its innovative and environmentally conscious initiatives.

Cotton is currently the natural fiber used most by the fashion industry. Fibers originating from regenerative agriculture have a positive impact on both the environment and the farmers growing it given its contextual, outcomes-based approach, founded on the principles of restoring biodiversity, reducing resource usage (including the use of synthetic inputs) and raising farmer livelihoods and wellbeing. Additionally, having outcomes-based incentives and long-term risk-sharing partnerships help support farmers transitioning to regenerative practices. 

Based in London and Ahmedabad, Materra helps farmers implement a climate-resilient system for growing cotton. The company designs custom growing and sourcing programs, as well as mobile/web applications providing agronomy support to farmers while collecting live Tier IV impact data in the process, thereby giving brands the opportunity to access truly traceable raw materials.

More Sustainable Fibers

The commitment to include more sustainable fibers and more responsible processes is a key strategic pillar of Mango’s value proposal. In early 2023, the company launched its first denim collection designed using circularity criteria, to allow the reuse and recycling of its garments after their useful life, in this way promoting a second life for the product. The same year, celebrating World Ocean Day, Mango also joined forces with Pyratex, a Spanish textile supplier that specializes in innovative fabrics, to market a solidarity outfit made from a mixture of seaweed, wood cellulose and cotton.

All these initiatives are part of Mango’s sustainability strategy, Sustainable Vision 2030, based on three key policies – Committed to the Product, Committed to the Planet and Committed to People – in line with its brand values. One of the aims of these strategic policies is to move towards an increasingly more sustainable product and collection, reduce its impact on the planet and work towards the full transparency and traceability of its supply chain.

Sustainable Vision 2030 defines the group’s commitment to the long-term creation of value and sustainable management through policies. This strategy is aligned with the United Nations Sustainable Development Goals (SDGs) and the ten principles of the United Nations Global Compact, as well as the international strategies and targets established by initiatives such as the Fashion Pact and the International Accord.

 

 
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