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Kraftly expects a 3 fold rise during this festive season with 'The Giftree'

Kraftly's new initiative 'The Giftree' will take the customers' gifting experience to a new horizon. The plan is to help buyers set their festive shopping worries aside.

BY Indian Retailer Bureau  |  Oct 04, 2016  |  comments ( 0 )  | 

Movie makers take the merchandising way

Hindi movies have always been a great source of inspiration. Till recently, movie makers were not aware of the significance of the popularity of the designs and merchandise used in the movies as a source of revenue. Read on to know more.

BY Pallavi Majha  |  Jan 07, 2010  |  comments ( 2 )  | 

Borrowed feathers

Did you ever come across a situation where your child might ask for merchandise with a Super Man or Barbie on it? Ever wondered how the character came up on that merchandise. The concept of getting the character on a cup or pencil is through the art of Br

BY Aparna Sharon Isa Dass  |  Dec 08, 2009  |  comments ( 0 )  |