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Showing 1 - 15 Articles out of 16

How mobile messaging can upturn revenue for retailers?

The primary cause of this increase in the number of shopping channels is their mobile capabilities; their ubiquity has opened up a plethora of new opportunities for retailers to market and to engage with their consumers.

BY Guest author  |  Oct 01, 2016  |  comments ( 0 )  | 

Amway India signs Farhan Akhtar as brand ambassador for Nutrilite

Amway India, has roped in actor Farhan Akhtar as the brand ambassador to promote its Nutrilite range of vitamins and dietary products.

BY Indian Retailer Bureau  |  Dec 29, 2015  |  comments ( 0 )  | 

Amway targets Rs 6,000 cr revenue from India operations in 10 years

Multi-level marketing company Amway is looking at trebling its sales in the country to up to Rs 6,000 crore over the next ten years.

BY Indian Retailer Bureau  |  Sep 01, 2015  |  comments ( 0 )  | 

Amway's Nutrilite in trouble

United States-based direct selling company Amway is in trouble as a lower court in Uttar Pradesh has pronounced that the company has been making false and misleading health claims for its vitamin supplement Nutrilite Daily and violating India's food law.

BY Indian Retailer Bureau  |  May 12, 2015  |  comments ( 1 )  | 

Rajat Banerji to head IDSA

Naming its new executive committee, Indian Direct Selling Association (IDSA) announced Rajat Banerji as its new chairman.

BY Indian Retailer Bureau  |  Apr 03, 2015  |  comments ( 0 )  | 

Time to Clear off the Hurdles

Sensing the need to regularise direct selling, FICCI has urged the government to provide clarity. Shilpa Gupta, Head – Retail, FMCG, Luxury Gems & Jewellery, Direct Selling, FICCI, shares her views about the potential of this multi-level marketing model a

BY Indian Retailer Bureau  |  Mar 25, 2015  |  comments ( 0 )  | 

Direct Selling industry yet to gain momentum

Earlier, direct selling industry used to follow the medium of door-to-door selling, but now the industry is adapting the medium of advertisement to promote their brands.A closer look!

BY Nibedita Roy  |  Jan 15, 2015  |  comments ( 1 )  | 

India set to become Amway's regional hub

Amway, Direct selling giant is all set to make India an export centre for its operations in Middle East and South Asian countries.

BY Indian Retailer Bureau  |  Dec 08, 2014  |  comments ( 0 )  | 

Direct selling moving on a progressive trend

Direct selling is one of the fastest growing non-store retail formats in India, recording double digit growth of more than 20% over the past five years.

BY Nibedita Roy  |  Dec 05, 2014  |  comments ( 0 )  | 

Elder Pharma looks for glowing presence in skin care segment

Elder Pharmaceuticals Ltd as set in motion a process to expand its footprint in the Rs 4,000-crore dermatology segment in a big way.

BY PTI  |  Sep 08, 2014  |  comments ( 0 )  | 

E-commerce logistic company Holisol gets first venture capital funding

Holisol Logistics has got its first venture capital funding as it expands operations.

BY PTI  |  Aug 25, 2014  |  comments ( 0 )  | 

FMCGs exploring mens grooming market

Indian mens grooming market is of Rs.1,700 cr

BY Shipra Srivastava  |  Sep 18, 2013  |  comments ( 0 )  | 

Growing popularity of direct selling

Direct selling to grow at CAGR of 9 per cent in the next 4-5 years.

BY Vrinda Oberai  |  Mar 26, 2012  |  comments ( 0 )  | 

Direct selling needs regulation

In keeping with Government's aim to engage 50 crore more people in gainful employment by 2022 direct selling could play a major role; so all fingers are crossed for implementation of a proper regulation for the future of this sector

BY Seema Seth  |  Mar 18, 2011  |  comments ( 1 )  | 

Independent Entrepreneurship through Direct Selling

They never advertised nor did they open retail fixed stores in the market locations but still managed to reach the end customers with their products and are doing successful businesses......

BY Avinder Batra  |  Oct 01, 2010  |  comments ( 1 )  |