Showing 1 - 15 Articles out of 198
There is no one particular product preference but a combination of products both as regular consumption and a gift factor that add to the complexity.
A retail biz means lots and lots of data and in fact, a continuous stream of data.
In India, 68% of online shoppers are purchasing from a marketplace, as opposed to a shopping with an online brand.
In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.
7% of the leading organizations in India are investing in Blockchain implementation.
mSFA has proved its effectiveness in helping monitor performance of new outlets by product category.
GCPL chose Oracle Demantra Predictive Trade Planning solution which provides the business insights based on data analytics.
Retail, from luxury to e-commerce, is an extremely price sensitive business. Logistics, when utilised smartly, can prove to be a key factor impacting profits.
Any asset-light model is simply a business model whereby the company has relatively few capital assets compared to its operations.
This article is regarding how the shopping malls are using digital technology to innovate their services and infrastructure to enhance customer experience.
A Blockchain is a distributed database that maintains an ever-growing list of records called blocks.
Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.
Digital reviews are important, what is being said on social media really creates the difference in terms of brand identity.
Digital transformation is not simply about technology. It requires business leaders to re-envision existing business models and embrace a different way of bringing together people.