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Cross Aisle Merchandising

Showing 1 - 15 Articles out of 392

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

3 Big Business Problems that every e-commerce company is looking to Solve with Machine Learning

Many big e-commerce companies such as Amazon is relying heavily on machine learning to solve many operational hurdles.

BY Shipra Srivastava  |  Jul 23, 2018  |  comments ( 0 )  | 

Indian malls go hi-tech to wow shoppers

By uniting conventional methods with key success elements of the digital ethos, brick-and-mortar retailers, in fact, have an advantage over e-commerce.

BY Guest author  |  Jul 19, 2018  |  comments ( 0 )  | 

How Indian grocery business is becoming big?

There are over 12 million small stores in India and account for over 90% share of the Indian F&G market, which is predicted to reach USD 810 Billion by 2020

BY Guest author  |  Jul 11, 2018  |  comments ( 0 )  | 

An analysis of the e-commerce growth in India

Growth will be aided by several factors including rising internet penetration, drop in data access costs, shift to smart phones, flow of credit to consumers and micro enterprise increase in domestic consumption, affluent middle-class and rising income and

BY Guest author  |  Jul 05, 2018  |  comments ( 0 )  | 

How adidas, Max Fashion, others are improving in-store conversions?

Endless aisle is an innovative technology which is helping the retailers in improving store conversion which results in improved revenue.

BY Shipra Srivastava  |  Jun 21, 2018  |  comments ( 0 )  | 

Pepperfry aims to be profitable in the next 12-18 months

The company is also looking to grow its footprint in tier II cities.

BY Shipra Srivastava  |  Jun 20, 2018  |  comments ( 0 )  | 

India leaps beyond need based clothing

The increasing purchasing power of male shoppers has spawned a new class of consumers who don't shop for utilitarian but stylistic functions.

BY Guest author  |  Jun 18, 2018  |  comments ( 0 )  | 

How start-up merchandise companies are driving more sales?

Companies such as Campus Sutra, Alcis Sports, The Souled Store are craving their niches in offering official merchandise with seasonal touch at decent price points.

BY Shipra Srivastava  |  Jun 07, 2018  |  comments ( 0 )  | 

Top 5 retail visual merchandising strategies from the industry stalwarts

The compound annual growth rate (CAGR) of the Indian retail industry clearly depicts an overwhelming growth of 10% every year. If every piece falls in the right place then India will surpass the capabilities of China by the end of 2025.

BY Madhushree Chowdhary  |  Jun 01, 2018  |  comments ( 0 )  | 

What machine learning can bring to the e-commerce sector

Machine learning can effortlessly quantify buying behavior over and over again, each time digging deeper into trends. In nutshell, it is a powerful tool to recommend what your customers didn't know they wanted.

BY Guest author  |  May 29, 2018  |  comments ( 0 )  | 

How E-commerce Industry is Evolving In India?

The key drivers of this growth are the growing online population and rapidly growing access to smartphones.

BY Indian Retailer Bureau  |  May 21, 2018  |  comments ( 0 )  | 

How Max Fashions India increased assisted sales adoption by 4X

Launched in 2004, Max is known for ‘Everyday Fashion’ and its ability to offer discerning shoppers a vast range of choices at affordable prices

BY Indian Retailer Bureau  |  May 16, 2018  |  comments ( 0 )  | 

Probable Opportunistic Areas for Startups and Entrepreneurs

Entire world turned its focus to India, as soon as India opened its gates to welcome the international market to trade in.

BY Nibedita Mohanta  |  May 11, 2018  |  comments ( 0 )  | 

5 Critical Aspects You Cannot Ignore While Choosing A CRM

A CRM tool will improve efficiency in this aspect. The better your relations with your customers the more your organization’s goodwill and profitability.

BY Guest author  |  May 08, 2018  |  comments ( 0 )  |