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Showing 1 - 15 Articles out of 45

Top 4 tips to leverage maximum from influencer marketing!

Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.

BY Shipra Srivastava  |  Jun 27, 2018  |  comments ( 0 )  | 

Have you bridged the new digital divide yet

Today, it is very important for retailers to adapt to the digital route for doing trade. Not only this, but retailers should take more keen interest in bridging the new digital divide for providing consumers a seamless experience.

BY Shwetha Satyanarayan  |  Feb 10, 2018  |  comments ( 0 )  | 

How are technological trends in retail stores enhancing the shopping experience

In order to re-attract consumers from online to physical stores, many brands have started adapting technology in their stores. Let’s know more,,,

BY Shwetha Satyanarayan  |  Nov 23, 2017  |  comments ( 0 )  | 

GST will boost the growth of brick and mortar retailers!

As per CRISIL revenue growth of the organized B&M retail sector is expected to improve to 14-16% annually in the next two fiscals compared with 13% compounded annual growth rate seen between fiscals 2015 and 2017.

BY Indian Retailer Bureau  |  Jun 01, 2017  |  comments ( 0 )  | 

How offline is complementing online sales?

Over 95% of online sales last year was registered by retailers with brick & mortar stores.

BY Guest author  |  May 25, 2017  |  comments ( 0 )  | 

How artificial intelligence scaling up e-retail?

E-commerce websites embrace artificial intelligence for enhanced product discovery.

BY Guest author  |  Apr 27, 2017  |  comments ( 0 )  | 

Here are the tips to kick start your online venture

Once the online business takes off, one needs to start thinking of marketing the product well at the marketplace.

BY Guest author  |  Oct 25, 2016  |  comments ( 0 )  | 

'The Powerpuff Girls' to roll out its own merchandise

The EMEA are going to launch fashion, accessories, gifting, homewares, and personal care, FMCG and back-to-school products after the successful first launch.

BY Indian Retailer Bureau  |  Oct 04, 2016  |  comments ( 0 )  | 

Xilam names Indian representative for Oggy and the Cockroaches

Xilam has appointed Dream Theatre to serve as the licensing agent in India for its children�s series Oggy and the Cockroaches.

BY Gargi Bhardwaj  |  Sep 19, 2016  |  comments ( 0 )  | 

Flipkart launches Flipkart Assured to curb non-genuine products

The move can be considered as a replacement for Flipkart Advantage which the company has been running from quite a while.

BY Indian Retailer Bureau  |  Aug 22, 2016  |  comments ( 0 )  | 

Amazon sweeps a big heap over Flipkart: SimilarWeb

Findings suggest that Amazon has a monthly visitor base of around 180 million which is far more than Flipkart (120 million).

BY Indian Retailer Bureau  |  Jul 11, 2016  |  comments ( 0 )  | 

Personalisation: eCommerce Industrys Very Own Secret Sauce

Personalisation in eCommerce will play a pivotal role in deciding which players will survive to achieve long term profitability.

BY Guest author  |  Jun 02, 2016  |  comments ( 0 )  | 

Why is product photography crucial for eRetail?

Product photography is a HUGE aspect that e-store owners need to think about when trying to convince people to buy your stuff, shares Amit Jain, founder of Purple Stores.

BY Guest author  |  Jun 02, 2016  |  comments ( 0 )  | 

Retail inflation in rural areas rose 6 per cent, while in urban areas it grew 4.7 per cent

Retail inflation accelerated in April on the back of hardening prices of some food items, while industrial output growth slowed in March, raising fresh worries for policy makers battling to boost growth and tame price pressures.

BY Indian Retailer Bureau  |  May 13, 2016  |  comments ( 0 )  | 

T-20 games attracts brands to invest big bucks

In order to increase retail consumption, brands are all set to invest close to Rs 2,500-3,000 crore over the period of next four months on the action packed T20 matches to gain ground and on air sponsorship.

BY Indian Retailer Bureau  |  Feb 04, 2016  |  comments ( 0 )  |