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Genesis Luxury

Showing 1 - 15 Articles out of 385

How value retail is emerging as high profit business?

value retail stores meet their profits by virtue of large scale reach and unique target audience segmentation.

BY Guest author  |  Nov 01, 2018  |  comments ( 0 )  | 

The Emergence of Analytical Techniques in Value Retail

In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.

BY Guest author  |  Oct 24, 2018  |  comments ( 0 )  | 

Why ‘smaller’ towns are big players this festive sale season?

This festival season for more reasons than one has been truly belonged to the online shoppers of not Metros, but smaller towns like tier II cities, and even tier III and IV cities.

BY Shwetha Satyanarayan  |  Oct 15, 2018  |  comments ( 0 )  | 

A pair of shoe worth Rs 123 cr !

The pair has been created in collaboration with UAE-based brand Passion Jewellers

BY Indian Retailer Bureau  |  Oct 01, 2018  |  comments ( 0 )  | 

Nykaa Luxe Flagship Store Opens at THE CHANAKYA, NEW DELHI

Focused on experientials, the signature feature of the store is the 100 sq. foot horseshoe shaped vanity area where customers can touch and feel products for a first-hand experience.

BY Indian Retailer Bureau  |  Sep 11, 2018  |  comments ( 0 )  | 

How to connect with customers?

In addition to donating all its proceeds from its Charity Pot lotion;hosts in-store demonstrations that support the brand’s commitment to environmental conservation, animal welfare, and human rights.

BY Shwetha Satyanarayan  |  Sep 04, 2018  |  comments ( 0 )  | 

Steele: A new entrant in men's fashion space!

In an exclusive conversation with Surya Suri, Founder, Steele Collection sheds light on the growth strategy of the brand.

BY Shipra Srivastava  |  Sep 04, 2018  |  comments ( 0 )  | 

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

How Startups Are Redefining India’s Bespoke Clothing Segment?

Although the bespoke clothing segment is mostly unorganized, it has a huge potential waiting to be tapped.

BY Tanya Krishna  |  Aug 07, 2018  |  comments ( 0 )  | 

Driving growth in retail through Organised Logistics

Retail, from luxury to e-commerce, is an extremely price sensitive business. Logistics, when utilised smartly, can prove to be a key factor impacting profits.

BY Guest author  |  Aug 01, 2018  |  comments ( 0 )  | 

Top 10 innovative online retail concepts which went offline

Brands such as Glossier, Man Repeller amongst others which started as an online blog, became even more popular with the offline foray.

BY Shipra Srivastava  |  Jul 03, 2018  |  comments ( 0 )  | 

GST offered a level playing field

GST has made selling items pan India a lot easier and transparent than it was earlier. In the past, selling in different states meant maintaining different compliance and rates for each one of them.

BY Guest author  |  Jun 28, 2018  |  comments ( 0 )  | 

This is how retail brands collaborating with restaurants

However, it's the restaurant and cafe chains many retailers are turning to, in order to expand their brand presence and find new customer base.

BY Shwetha Satyanarayan  |  Jun 27, 2018  |  comments ( 0 )  | 

Men's grooming becomes a hot biz opportunity

what are men doing to keep their faces and hair clean? "More often than not, they end up buying a Liril or a Santoor, or any other product that the women in their houses use," says Deshpande.

BY Shwetha Satyanarayan  |  Jun 21, 2018  |  comments ( 0 )  | 

How the Indian fitness industry is poised for massive growth in the future?

The fitness industry in India is largely unorganised and lacks a definite structure to differentiate between diverse product and service segments.

BY Guest author  |  Jun 14, 2018  |  comments ( 0 )  |