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Top Retail Brands

Harpreet Singh

Showing 1 - 15 Articles out of 261

How marketing automation platforms are transforming Retail Sector?

Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.

BY Indian Retailer Bureau  |  Sep 27, 2018  |  comments ( 0 )  | 

How Startups Are Redefining India’s Bespoke Clothing Segment?

Although the bespoke clothing segment is mostly unorganized, it has a huge potential waiting to be tapped.

BY Tanya Krishna  |  Aug 07, 2018  |  comments ( 0 )  | 

Myntra Partners with WebEngage to Power Their User Engagement Strategy

This partnership will provide Myntra with the technological firepower required to enhance their on-site user engagement, create highly-personalized brand experiences at scale and bolster their user retention strategy.

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

Trends which are shaping the shopping malls in Digital era

This article is regarding how the shopping malls are using digital technology to innovate their services and infrastructure to enhance customer experience.

BY Guest author  |  Jul 11, 2018  |  comments ( 0 )  | 

4 case studies that prove future lies in ‘experiential retail’

Following are few case studies demonstrating evolution of modern retail stores which can overcome the challenges eCommerce has brought.

BY Shipra Srivastava  |  Jul 10, 2018  |  comments ( 0 )  | 

How companies to be IPO ready?

While IPO is the most difficult route of raising fund, it's the viable route too when the founders want to keep control of the business.

BY Sharmila Das  |  Jul 03, 2018  |  comments ( 0 )  | 

In a first for startups, SaleBhai to raise money from IPO

For its IPO, SaleBhai is issuing 22,59,600 equity shares, offering 26.58% of the company’s equity in the market, and will be listed on SME Platform of Bombay Stock Exchange.

BY Shwetha Satyanarayan  |  Jul 03, 2018  |  comments ( 0 )  | 

Top 4 tips to leverage maximum from influencer marketing!

Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.

BY Shipra Srivastava  |  Jun 27, 2018  |  comments ( 0 )  | 

5 fool-proof tips to deal with negative digital reviews!

Digital reviews are important, what is being said on social media really creates the difference in terms of brand identity.

BY Shipra Srivastava  |  Jun 26, 2018  |  comments ( 0 )  | 

Fashion rental catching up pace

Obtaining varied styles from different designers to cater to a fashion forward consumer base is one of the difficult parts of this industry. Staying up to date with the fashion world, understanding the current demand and predicting the future trends only

BY Indian Retailer Bureau  |  Jun 26, 2018  |  comments ( 0 )  | 

How AI is helping augment sales in retail

"Technology has changed the way people buy products online and thanks to AI, the number of queries we receive have increased to 30-40 per day from just 10 in a week," says Krishna, founder of Keva Ayurveda.

BY Shwetha Satyanarayan  |  Jun 25, 2018  |  comments ( 0 )  | 

How AI is helping augment sales in retail

The technology has optimized inventory management, distribution routes and allocations, as well as replenishment systems

BY Shwetha Satyanarayan  |  Jun 22, 2018  |  comments ( 0 )  | 

This is how you can serve conscious customers

So what do customers value the most in a brand- is it price, quality, innovation or uniqueness?

BY Shwetha Satyanarayan  |  Jun 11, 2018  |  comments ( 0 )  | 

How budget eyewear retailers are grabbing the attention of investors?

Many eyewear start-ups such as cleardekho, glassic, coolwinks amongst others are changing the eyewear industry forever.

BY Shipra Srivastava  |  Jun 06, 2018  |  comments ( 0 )  | 

Royal Enfield to invest Rs 800 cr to bring more dealership stores

Adding 140 stores into its total tally of 829 stores over the last one year, the oldest motor cycle brand in the world, Royal Enfield, is on launching spree and adding few more stores in metros and Tier II and III cities across the country.

BY Sunil Pol  |  Jun 01, 2018  |  comments ( 0 )  |