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Global information and technology giant, Microsoft, has announced partnerships with major Indian startups such as Snapdeal, Paytm and Justdial.
Paytm, Jabong and Hotstar have tied up with handset manufacturers like Micromax, Intex, Spice, Microsoft and Karbonn.
Nokia has indicated to lower prices of 4G and 3G mobile phones in India to leverage operators' plans to launch high speed 4G services and boost its market share in the country.
Microsoft Devices, officially launched its new Lumia 530 Dual Sim, claiming it to be the most affordable handset under the Lumia brand till date, in India.
The affordable smartphone segment is growing exponentially, driven primarily by youth who are constantly looking out for smartphones with power packed features at affordable prices," Nokia India Director Marketing Viral Oza said.
Finnish mobile company Jolla is interested in hiring Nokia employees, who have been laid off by Microsoft which has acquired the mobile manufacturer.
Asus unveiled three new handsets under its \'ZenFone\' range in the fiercely competitive affordable smartphone category in India
Xiaomi is also teaming up with e-Commerce major Flipkart to launch its handsets in India.
Xiaomi, often called the 'Apple' of China, has launched its official website in India.