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While Myntra has seen big success online, Narayanan maintained that there has been overwhelming response to its offline stores and it had witnessed increase in sales from the localities around the Roadster store.
Jossbox partners with Mango to introduce Specto Footfall Counters at their retail stores
Delhi International Airport Ltd (DIAL) surpassed the 48 million passenger mark in FY2015-16, witnessing a growth of 18 per cent in traffic over the previous year.
Very high returns for some brands from their airport stores explain why this format is turning so lucrative.
While some of these models are operated on virtual stores (online marketplaces), there are quite a few that have a physical retail presence.
Indian brands certainly have global aspirations but fail to address tastes of a global audience. A lot of our apparel brands design keeping in mind the Indian consumer and what would sell in India.
The company expects that its fourth edition of EORS will write a new success story for the organization.
Over the last 2 years, Indian eCommerce majors such as Myntra, Snapdeal, Amazon etc have joined forces with more than 100 international brands.
After a lull of 2 years in a row, 2015 saw some steady growth in terms of deal makings for FMCG industry in India. With a new a fiscal lying ahead, here are some top foresights on the trends that will shape the FMCG and services industries in 2016.
Many Indian eCommerce companies are building their presence outside of pure play online retail and franchising through a variety of models, to build retail shops, increase brand awareness and acquire more customers.