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Best marketing strategies for FMCG products in India from the leading brands

These are the multimillion names that can are altering the retail industry with their innovative marketing strategies

BY Madhushree Chowdhary  |  May 19, 2018  |  comments ( 0 )  | 

How to get right data for your business?

Retailers need to keep in mind that all data is not good data. The value of data makes sense when it is actually able to help you in making more informed decisions so the business gets benefitted ultimately.

BY Shipra Srivastava  |  Oct 03, 2017  |  comments ( 0 )  | 

Key Drivers of Indian Coffee Retail Market

As per India Coffee Shops / Cafes Market Forecast, Consumer Survey and Opportunities, 2021, coffee shops / cafes market in India is projected to grow at a CAGR of over 11% during 2016-2021,

BY Nibedita Mohanta  |  Sep 12, 2017  |  comments ( 0 )  | 

Patanjali is falling short of maintaining a successful supply chain

Patanjali’s fill rates are declining drastically and currently, its products’ fill rates are hovering at 40-50 per cent.

BY Indian Retailer Bureau  |  Aug 09, 2016  |  comments ( 0 )  | 

Patanjali eyes for a bounty of Rs 1000 crore as its first project loan

Till now, Patanjali, has generated a revenue of Rs 5,000 crore for the year 2015-2016 and is all set to take on the business giants with an added investment of Rs 1000 Crore.

BY Indian Retailer Bureau  |  Jun 22, 2016  |  comments ( 0 )  | 

What’s behind the dramatic growth of Patanjali?

Patanjali is making more than just a wave. Its success is based on the fundamental principles of providing healthy alternatives of staples and personal care products.

BY Guest author  |  May 19, 2016  |  comments ( 0 )  | 

Maggi becomes hot favourite in just 4 months

Nestle India Chairman Suresh Narayanan said that Maggi instant noodles, banned for a few months last year, had returned to leadership position in the country,

BY Indian Retailer Bureau  |  Mar 23, 2016  |  comments ( 0 )  | 

Mondelez bets on Batman vs Superman

Mondelez - maker of Cadbury chocolates has joined the likes of Hindustan Unilever, PepsiCo and Nestle

BY Gargi Bhardwaj  |  Mar 19, 2016  |  comments ( 0 )  | 

Gaurav Nabh appointed as Marketing Director with

Gaurav Nabh has been appointed as a Marketing Director with Koovs PLC, which is a London-listed parent of Indian lifestyle e-commerce venture Koovs.

BY Indian Retailer Bureau  |  Feb 25, 2016  |  comments ( 0 )  | 

How return of Maggi up scaled FII stake in Nestle India?

The total stake of foreign portfolio investors (FPIs) in Nestle India observed a high time growth in the December quarter along with a trust that the company would come back strongly after lifting of the ban on its flagship product Maggi

BY Indian Retailer Bureau  |  Jan 22, 2016  |  comments ( 0 )  | 

FIR against Snapdeal for allegedly selling Maggi during the ban

A case was registered yesterday against CEO of Snapdeal Kunal Bahl and its founder Rohit Bansal for online sale of Nestle's instant noodles in five states including Rajasthan.

BY Indian Retailer Bureau  |  Jan 05, 2016  |  comments ( 0 )  | 

Government continues to pursue Rs 640 cr suit against Maggi

The Government will continue to pursue its Rs 640-crore class action suit filed in NCDRC against Nestle, even after company's instant noodles Maggi have made a comeback.

BY Indian Retailer Bureau  |  Nov 21, 2015  |  comments ( 0 )  | 

Ramdev to take on Adidas, Nike with yogawear line

Ramdev's Patanjali has readied a strategy to challenge the might of global sportswear giants Nike and Adidas with its foray into yogawear.

BY Indian Retailer Bureau  |  Nov 17, 2015  |  comments ( 0 )  | 

Nestle resumes sale of Maggi noodles

Maggi lovers are celebrating the return of the popular instant snack after Nestle resumed its sale in several cities ..

BY Indian Retailer Bureau  |  Nov 14, 2015  |  comments ( 0 )  | 

Maggi Noodles is back, Nestle ropes Snapdeal for online offers

Swizz giant Nestle after getting a clearance nod from the government approved labs has started rolling out masala version of the popular instant noodle.

BY Indian Retailer Bureau  |  Nov 09, 2015  |  comments ( 0 )  |