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Showing 1 - 15 Articles out of 248

What’s driving consumption in millennials this season?

According to a Word Economic Forum and Bain & Company report, India will witness a 4x growth in consumer spend by 2030.

BY Shwetha Satyanarayan  |  Feb 06, 2019  |  comments ( 0 )  | 

New-Age Retail Hygiene Management Solutions

The new-age retail hygiene management solutions (or we can alternately call them retail excellence solutions since they are so comprehensive and all-encompassing) are acting as gamechangers when it comes to defining retail success in today’s scenario.

BY Guest author  |  Jan 19, 2019  |  comments ( 0 )  | 

Top 5 strategies that successful brands are using

Today we have brands such as Google and which have managed to create dominance in their respective sectors and emerged as anchor points for entire ecosystem.

BY Indian Retailer Bureau  |  Dec 26, 2018  |  comments ( 0 )  | 

How to attract customers with store display?

The intention of visual merchandising is to create stopping points and generate ideas for the shopper.

BY Guest author  |  Dec 21, 2018  |  comments ( 0 )  | 

How celebrity brands are becoming a big thing in India?

Words if you hear or even sense in the process of building a brand Run. That’s the beginning of the end. No brand can be built successfully to cater to any artist’ whims and fancies.

BY Guest author  |  Dec 20, 2018  |  comments ( 0 )  | 

How retailers can deliver personalised experience?

Even though the traditional sales funnel is officially extinct with this new digital journey comes opportunities to collect customer data

BY Guest author  |  Nov 13, 2018  |  comments ( 0 )  | 

Why e-content is of supreme importance to new age brands?

Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.

BY Shwetha Satyanarayan  |  Oct 29, 2018  |  comments ( 0 )  | 

How millennials are changing the consumption story of India?

3 minute breakfast to Alexa friendly recipes, how MTR is staying relevant to younger generation?

BY Shipra Srivastava  |  Oct 15, 2018  |  comments ( 0 )  | 

Why curated retail is a global fashion fad?

The future of retail will not be about having a large variety of products, but rather the next generation of retailers will win over consumers with their thoughtful curation of products.

BY Shwetha Satyanarayan  |  Oct 13, 2018  |  comments ( 0 )  | 

How Walmart India is banking on private labels?

Walmart which primarily operates as wholesaler in India has two private labels in its portfolio including Right Buy, Member's Mark.

BY Shipra Srivastava  |  Oct 10, 2018  |  comments ( 0 )  | 

How Indian retail is finding its ways amid amid ecommerce and malls?

Organised retail penetration expected to reach 10% 2020 against current 7%

BY Indian Retailer Bureau  |  Oct 03, 2018  |  comments ( 0 )  | 

Why do not all internet users trust online transactions?

According to the findings, it takes three to four months for a typical internet user to make the first online transaction.

BY Shwetha Satyanarayan  |  Aug 22, 2018  |  comments ( 0 )  | 

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

Alternate commerce the new retail reality?

Online biggies Amazon, Flipkart and Myntra all have a common thread and it's not their aggressive acquisitions. The etailers have turned to local stores for last leg deliveries and fast expansion.

BY Shwetha Satyanarayan  |  Jul 03, 2018  |  comments ( 0 )  | 

85 new malls to open in India in next 5 years

No doubt, online shopping portals offer more variety and deeper discounts. However, it is generally known that the deep discount ethos will eventually go the way of the dinosaur.

BY Guest author  |  Jun 25, 2018  |  comments ( 0 )  |