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Showing 1 - 15 Articles out of 22

A lot more play beyond cartoon in Back-to-School licensing

Once flooded by characters from popular entertainment channels, the back to school range is now witnessing a diverse set of IPs all set to tap into the market of kid’s school supplies.

BY Gargi Bhardwaj  |  Sep 14, 2016  |  comments ( 0 )  | 

This start-up is blending Bollywood with licensing like no one ever did

The products at Bollywoo are not ‘similar’ but exactly ‘the same’ to what is there in the movie, revealed this young entrepreneur while talking to us over a cup of coffee during his visit to Delhi.

BY Gargi Bhardwaj  |  Aug 10, 2016  |  comments ( 0 )  | 

what makes fashion a sweet spot for licensing?

The on-going and exponentially growing trend of licensed fashion merchandise is no surprise, given the abundance of entertainment content, the ardent fan base, penchant for brands or labels and increasing internet penetration.

BY Gargi Bhardwaj  |  Jul 11, 2016  |  comments ( 0 )  | 

Gaming industry looks at licensing to monetise

While digital gaming was pioneered by Mario in late 90s in India, changes have been occurring rapidly and dramatically in digital ecosystem since 2014 with technology companies increasing their focus on mobile with each passing day, thus making mobile gam

BY Gargi Bhardwaj  |  Jun 24, 2016  |  comments ( 0 )  | 

Yash Raj Films partners with TIMEX India

TIMEX announces a campaign in association with YRF’s upcoming movie ‘Sultan’

BY Gargi Bhardwaj  |  Jun 15, 2016  |  comments ( 0 )  | 

Arvind in talks to acquire Sequoia Capital backed T-shirt portal Freecultr

Lately Freecultr has been in the market to raise funds, but without any success amid funding drying up and this prompted the company to initiate talks to sell to Arvind.

BY Indian Retailer Bureau  |  May 09, 2016  |  comments ( 0 )  | 

Movie based mobile games: a planned extension or marketing strategy?

Mobile games based on movie properties have been mushrooming every now and then since smartphones became a basic necessity of lives.

BY Gargi Bhardwaj  |  Apr 14, 2016  |  comments ( 0 )  | 

After FAN, 99Games & YRF team for Salman Khan starrer Sultan

After success of FAN: The Game - the official game for Yash Raj Film’s forthcoming movie Fan, 99Games and YRF have announced their next partnership on a game for Eid release of Salman Khan starrer – Sultan.

BY Gargi Bhardwaj  |  Apr 04, 2016  |  comments ( 0 )  | 

99 Games releases mobile game for SRK Fan

This is the second collaboration between YRF and 99Games post the collaboration on 'Dhoom 3: The Game'

BY Gargi Bhardwaj  |  Mar 07, 2016  |  comments ( 0 )  | 

99Games along with YRF to release game of SRK-starrer 'FAN'

FAN: The Game', which will be released on 29th February, will be an online game for iOS and Android users.

BY Gargi Bhardwaj  |  Feb 20, 2016  |  comments ( 0 )  | 

The ‘viral effect’ strategy of marketing for Bewakoof

Brand highly depends upon viral effect for marketing of its women’s category

BY Gargi Bhardwaj  |  Jan 16, 2016  |  comments ( 0 )  | 

Social networking app VoxWeb raises $350,000 from unnamed investor

Mumbai-based social networking app VoxWeb has raised $350,000 (about Rs 2.3 crore) in a fresh round of funding.

BY Indian Retailer Bureau  |  Dec 09, 2015  |  comments ( 0 )  | teams up with SRK & his upcoming movie FAN, India's Biggest Online Fashion Brand brings a chance for you to get closer to Shah Rukh Khan with their latest brand association with SRK's upcoming movie, FAN.

BY Indian Retailer Bureau  |  Aug 03, 2015  |  comments ( 1 )  | 

Hindustan Unilever adopts new promotion strategy

Retail giant Hindustan Unilever (HUL) is partnering over a dozen content creators from Star Network and Yash Raj Films to Facebook and Google to produce content across channels where HUL brands..

BY Indian Retailer Bureau  |  Jun 16, 2015  |  comments ( 0 )  | 

Realty market witnesses upgrading in consumer perspectives

Changing dynamics in realty market are compelling developers to offer more than value for money.

BY Indian Retailer Bureau  |  Apr 14, 2015  |  comments ( 0 )  |