Mattel to diversify into graphic novels with Barbie franchise
Diversifying its presence, Mattel has partnered with American publisher Papercutz to create Barbie franchise inspired graphic novel series. As per…
Mattel wins Toy of the Year Award for Fisher-Price? BeatBo
Mattel, Inc. the brand popular for Barbie. has yet again made it to headlines as the Fisher-Price® Bright Beats Dance & Move BeatBo received the…
Mattel & Hasbro likely to create merger
Two of the largest toy manufacturers - Hasbro and Mattel are likely to merge, suggests a report by Bloomberg. Both the groups have been engaged in…
Mattel finally eradicates stereotyping of Barbie
Doing away with the stereotype, Mattel has added curvy, tall and petite Barbie dolls in collection, as it expands its Barbie Fashionistas doll line.…
Explore Upcoming Events And New Age Agendas
  • Franchise Expo Vishakhapatnam
    19 Oct 2024, Hotel Green Park, Visakhapatnam

    Franchise Expo is a new initiative from Franchise India Holdings Limited, giving a platform to investors, aspiring entrepreneurs, and business owners to conduct one-on-one meetings and discussions with prospective business buyers or partners looking for different business opportunities available in their city to start, manage, and grow their businesses.

  • IReC 2024
    29-30 Nov 2024, Jio World Convention Centre, BKC, Mumbai

    Embark on a transformative journey at the highly anticipated IReC X Labels 2024 event, where the pillars of retail, eCommerce, and licensing converge to shape the future of India's dynamic industry landscape.

  • Franchise India 2024 Mumbai
    29-30 NOV 2024, Jio World Convention Centre, BKC, Mumbai

    The focus of the 2024 event is to get the best of Brands and Business Investors and for brands to get business done by meeting new partners, building advanced business relationships, and gaining new Business insights to help them make bold choices in the year ahead.

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Barbie sewing machine: A new feather in the cap for Usha
Betting big on brand licensing, Usha International, a leading player in the sewing machine industry, has inked pat with Mattel Inc to produce 'Usha…