big data analytics

With the digital transformation picking up pace, the most critical entity for any retail business, i.e. consumers, have also undergone a makeover and emerged as a digitally-empowered creed.

With big data analytics emerging as a key tool to generate business intelligence, many retailers in the country are adopting the technology, albeit at a slow pace, to give customers a more customised shopping experience.

Big Data can help take out meaningful shopper/consumer data to better business prospects. It can be quite interesting for companies looking out to maximise the opportunity that lies in understanding the customer's behaviour.

The volume of data coming into an organisation is endless. And how useful are those insights? It all depends on your big judgement.

With increased competition, analytics allows retailers to make a variety of intelligent decisions that help delight customers and increase sales.