cloud

Adidas recently upgraded its franchise point-of-sale systems to Oracle Cloud Infrastructure.

For the large FMCG brands, the competition at a traditional retailer is not only from the obvious named brands, but also from the private labels and local products from the unorganized section

Brands and retailers will need to adopt a socially enabled unified platform that helps to connect, promote and transact seamlessly by integrating in-store, mobile, cloud, analytics and social media to boost customer engagement.

Retailers need to leverage the enormous data they collect, in a bid to understand consumers better.