Why is Hyper-Personalization the Future of Retail
Businesses' interest lies in building a deep relationship with their customers for encouraging loyalty and expanding their customer base. Creating…
Why This is the Perfect Time for Vending to Bloom in India
The concept of vending was first introduced with the aim of providing a way for consumers to access essentials, even during closed hours. However,…
The E-commerce Catch 22
Consumers have now well and truly begun to embrace the selection and convenience of e-commerce.  Since the onset of the pandemic, the consumers’…
Top Five Digital Consumer Trends in 2022
In order to thrive in the current times, keeping up with the latest technologies and trends in the market has become mandatory for the brand. Also,…
Explore Upcoming Events And New Age Agendas
13 Mar to 14 Mar - HOTEL HILTON, BENGALURU
There is a new web/internet which is radically changing how we invest, interact, live and work. Besides upending the way people manage their finances, Web 3.0 is also stimulating brands and entrepreneurs to innovate for both the physical and virtual worlds.
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Retail Brands Should Shift to a Sustainability-Centric Business Model to Stay Competitive Now & in the Future
The world is changing. Supply chains used to be something few people cared about –an opaque necessity operating behind the scenes so that consumers…
How Trehan Iris is Reinventing Consumer Experience with Upcoming Neighborhood Malls
Established in the early ‘50s, Trehan Iris has over six decades of unprecedented experience in the construction field. The Trehan Group has executed…
The Emergence of Experiential Marketing and its Relevance in the New Normal
The new normal has induced altered patterns of consumer buying behaviour. Changing circumstances have compelled the buyer to buy digitally in order…
Why Shoppers Are Reluctant To Trust Retailers to Fulfill Orders as Promised
More than half of decision-makers surveyed (55 percent) believe they are completely trusted to fulfill online orders as promised, but only 38 percent…
How Retail Industry is Gearing Up to Win Consumer Confidence Back
It has been almost two years since the outbreak of the pandemic, and the industries are still grappling to overcome the impacts of the subsequent…
Why Consumers are Opting for Hybrid Shopping?Model
Consumers are increasingly engaged in both digital and physical touch-points to make informed decisions. Every other Indian buyer is likely to prefer…
How Relationship Between Consumers & Retail Brands is Evolving
Post-pandemic, the retail industry is experiencing drastic changes. The brands are transforming themselves to meet the changing consumer expectations…
Factors Set to Boost the Logistics Sector This Festive Season
The Indian logistics and supply chain has been a lifeline for the economy and during the times of the pandemic, has been the source of seamless…
Understanding Direct-to-Consumer Market Opportunity
D2C is an exciting space, and in the last few years, we have seen many changes in the evolution of the e-commerce ecosystem. But the change in D2C…
How Bright is the Future of Ready-to-Cook and Ready-to-Eat Segment in India
We have all grown up hearing ‘time is precious’. Now it turns out, time is indeed valuable, especially in the mornings when you are late for your…
80 pc of Brands to Maintain or Increase Their Marketing Budgets This Festive Season?
With the onset of the festive season, brands are looking to stand out and capture the mindshare of the new-age digital consumers, amidst a positive…
How Plant-Based Meat Brands are Disrupting the Indian Market
Imagine taking a bite of a succulent mutton keema samosa, and you are told that what you are eating is not a mutton snack but a plant-based…
How Nutraceutical Start-ups Can Sustain in the Market
With the ever-rising health concern among the people to be physically fit and the need to keep certain ailments at bay, the nutraceutical market is…
Post-Pandemic Marketing Trends?
No part of the business is unaffected by the pandemic. Every business is witnessing a transformation unseen in decades. Brands across segments now…
How Consumers are Adopting to V-commerce
2020 changed many things, the way we shop, eat, socialize, study, and even work. The pandemic enforced lockdowns saw a surge in online shopping and…
Impact of Customer Reviews on E-commerce Sales
How do you decide to buy a particular product from the variety of similar ones available online? If you’re a thoughtful shopper, you might look at…
How Furniture Brands are Surviving the COVID-19 Outbreak
The year 2020 introduced some profound changes due to the pandemic wherein the traditional ways to work, live, and play transformed instantaneously.…