82 pc of Indian Consumers Prioritize Data Protection for Trust in Brands
In an era where digital transactions are burgeoning, Indian consumers are particularly sensitive about their personal data. 82 percent of consumers…
Indian Consumers Prioritize Value-Conscious Buys Amid Experiential Spending Surge
The retail landscape in India is undergoing a significant transformation, driven by shifts in consumer spending dynamics. The emphasis is moving away…
Fashion Categories to Witness Biggest Growth Amidst Festive Season in India
As the sales in the first festive week are likely to touch $5.9 billion this year, 63 percent of consumers are planning to spend on fashion…
Nearly 65 pc Households Plan To Spend During This Festive Season
Nearly 65 percent of households across the country plan to spend during the current festive season, while 35 percent will refrain from doing so. The…
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3 Reasons Why SEA's E-Commerce is Set to Explode
The latest report from Facebook & Bain Company has proven that the ‘new normal’ resulted in new purchasing habits which boosted digital…