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While all major brands are giving out seasonal offers and discounts many big brands have gone a step ahead and have even integrated their gift cards.
value retail stores meet their profits by virtue of large scale reach and unique target audience segmentation.
3 minute breakfast to Alexa friendly recipes, how MTR is staying relevant to younger generation?
The market for savoury snacks in India holds tremendous growth potential, though there always remain few challenges that still need to be addressed on the way forward.
Organised retail penetration expected to reach 10% 2020 against current 7%
In 2017, increase in sales reached up to 128% in the weeks leading to Diwali
The trouble is, many retailers don't leverage these assets to maximize full potential, making it increasingly difficult to differentiate and compete.
The organized gifting market in India is worth a whopping Rs 25,000 croreand the year-on-year growth for the market is estimated at 40-45 per cent
Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.
India is expected to become the worldâ€™s third-largest consumer economy with a size of USD 400 billion in consumption by 2025.
Voice commerce, although, is somewhat in its nascent stages, is already starting to show powerful influence on consumer behaviours.
According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.