7 Excellent Tips to Convert Window Shoppers into Buyers
As an entrepreneur, you've likely invested significant time, money, and energy into establishing and promoting your venture, including erecting a…
Hyperlocal Geofencing: How Brands can Target Customers on the Go
As businesses expand their digital presence to stay ahead of the curve, they are also using it to push their brand messaging to a specific audience…
Flash Sale: How to do it Right?
Having heard so much about flash sales, does anyone know what goes into organizing an effective flash sale? Flash sales became popular in the early…
Fighting Smart Against Policy Abuse in Online Retail
Policy abuse plagues nearly every online business. The trouble with policy abuse, compared to conventional fraud, is that policy abusers are not…
Explore Upcoming Events And New Age Agendas
  • Franchise Expo Indore
    21 DECEMBER 2024, Sheraton Grand Palace

    Franchise Expo is a new initiative from Franchise India Holdings Limited, giving a platform to investors, aspiring entrepreneurs, and business owners to conduct one-on-one meetings and discussions with prospective business buyers or partners looking for different business opportunities available in their city to start, manage, and grow their businesses.

  • Franchise Expo Bhubaneswar
    28 Dec 2024, Welcomhotel By ITC Hotels

    Franchise Expo is a new initiative from Franchise India Holdings Limited, giving a platform to investors, aspiring entrepreneurs, and business owners to conduct one-on-one meetings and discussions with prospective business buyers or partners looking for different business opportunities available in their city to start, manage, and grow their businesses.

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The Growth of Skincare Market in India and the Rise of Informed Indian Customers
The beauty and skincare industry is one of the most complex industries with diverse customer tastes and needs. The last year introduced or…
Why Personalization is the Way Forward for Retailers to Succeed
In this whole world of opportunities, marketers have realized that the future of marketing lies in ‘personalization’. Nowadays, customers are…
How Digitalization Helped Small Businesses Gain New Customers Amid Pandemic
Startups and MSMEs have been hugely benefitted by digitalization during this pandemic phase as they acquired new customers and increased transactions…
Adapting to the Change: The Jewelry Sector's Outlook in the New Normal
The world is going through a difficult time with the ongoing crisis. The pandemic is testing the will and resilience of many people around the globe…
How Retailers are Reinventing their D2C Businesses
The technology revolution ushered in a few decades ago by the spread of accessible internet brought with it new business models for sales and…
How Pandemic Has Reshaped the Luxury Retail Business in India?
Luxury is more about storytelling rather than selling. It’s about what story does a product portrays to consumers about its authenticity and heritage…
How to attract customers with store display?
Visual merchandising is multi-dimensionaland retailers can choose from various ideas when designing displays.  This is one advantage that the…
GST offered a level playing field
By: Vaibhav Tyagi, Founder ShipJewel.com In the beginning, GST was viewed with a bit of skepticism in the Jewelry industry, but as the time went…
Changing retail game with customer-driven commerce
If AI, seamless connectivity, personalization and experiential retail are said to be the future of the industry, retailers will have to watch out…
Changing retail game with customer-driven commerce
If AI, seamless connectivity, personalization and experiential retail are said to be the future of the industry, retailers will have to watch out…
How digital transformation helps the Modern Retail Business?
Retail, one of the most dynamic and fast-paced industries in India accounts for more than 10% of country’s GDP. A lot of developments like 100% FDI…
Videocon Offers customers to pay in easy installments
  Videocon, Indian consumer electronic and home appliances company announced its special consumer offer. The offer extends payment benefits to…
Styletag.com, India's First Online Curated Fashion and Lifestyle Startup, Launches Mobile App
Styletag.com, India's first online curated fashion and lifestyle start-up recently announced the launch of its first mobile app. The App is available…
Amazon Tatkal to assist consumers sell products online
Very soon eCommerce major Amazon's studio-on-wheels service, Tatkal, would allow hundreds of sellers to sell products online and experience the…
Samsung to go all out to promote S7, plans to spend Rs 100 crores
An existing stiff competition among Samsung Electronics and Apple in India is set to grow to a new level. The Korean company is planning to spend a…
Paytm set to eradicate merchant fees and promote offline payment
Paytm plans to eliminate ‘merchant fees’ for all wallet transactions that happen in the offline world. This will be done to encourage cashless…
HeyBiz to power back users with Su-Kam
HeyBiz, Sales-Marketing-Support platform for small and medium businesses, today announced its alliance with Su-Kam Power Systems Limited, one of…
Amazon's subsidiary Junglee.com to sell refurbished goods
One of the well known online retail brand, Amazon, which was engaged in testing a service to allow merchants to sell used goods on its subsidiary…
Urban Ladder designates Sanjay Gupta as Chief Marketing Officer
Urban Ladder, a popular online furniture and home decor company today announced the appointment of Sanjay Gupta as its chief marketing officer.…
PC Jeweller locks quarterly net profit of 34% to Rs 146 crore
PC Jeweller achieved an increase of 34 % in its stand-alone net profit, cementing at Rs 146 crore for the December quarter. The company recorded a…
Flipkart gets back desktop: credit to new CEO and strategy
With co-founder Binny Bansal taking over as CEO from Sachin Bansal and due to Amazon gaining mind share because of its advances on the web in India,…
Fabindia leads as largest Indian retail apparel brand; crosses Rs 1,000 crorw sales
Fabindia Overseas, the largest retail apparel brand in the country has achieved more than Rs 1,000-crore sales, significantly ahead of nearest rivals…
Online Multistore Bigbasket starts operations in UP
Today, online multistore Bigbasket started its Uttar Pradesh operations with Lucknow as its first centre. Bigbasket, as a brand claims to offer over…
5 tricks to be successful in ethnic retail
When the world is going fashion frenzy, and inclining more towards western-wear and work-wear apparel fashion segment, these 3 ethnic retailers have…
What Goes into Creating a Stronger Human Connection with a Brand
For about 20 per cent of businesses, the initial roadblocks are of relatively simple pursuits – after the first 4 years, they find the silver lining…
Experiential Marketing ? Engaging through emotions
In today’s cluttered world of information, consumers have evolved into hyper-active multi-taskers, constantly squeezing the 25th hour out of a…
Are Malls failing to lure customers?
A recent research by Piper Jaffray reveals that Women are visiting the mall about eight times per year,which down from 18 times annually in 2014,…
60% affluent consumers plan to increase discretionary spending
Mumbai: More than half of the affluent population of the country plans to set aside higher amounts for discretionary spending in 2015, according to…
  • By - PTI
  • / 3 MIN READ
Customers define marketing
Remember the days when larger retailers had marketing departments and those departments developed the marketing strategies for the businesses.…