With rising disposable incomes, growing urbanization and changing aspirations, there has been surge in consumption. Today, shopping is not limited to just buying products - shoppers are seeking a differentiated experience, and expect innovations.
E-tailing expenses are expected to touch $16 billion (around Rs 1 lakh crore) by 2018, as the number of people purchasing online is estimated to be around 128 million, says a PTI report, citing a research by KPMG and CII.
Want to shop but don't feel like going out? No problems! Just go online and buy whatever your heart wishes at a click of a mouse! To make shopping more interesting and appealing through web portals the retailer has to answer to a lot of questions and quer