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Showing 1 - 15 Articles out of 196

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

3 tips to have perfect ‘Size Guide’ for your ecommerce website!

It is important for your customers to experience right size chart. Do bear in mind there is no such thing as one size fits all.

BY Shipra Srivastava  |  Jul 31, 2018  |  comments ( 0 )  | 

Self-checkout gets popular, more brands turn to this payment

We bring you some key players who are setting new trend in India’s retail game.

BY Shwetha Satyanarayan  |  Jul 25, 2018  |  comments ( 0 )  | 

Of bold colours and high bar stools!

Do colours of office desks and chairs, and work productivity have direct correlation? "Completely true and yes," says Ashish Aggarwal, chairman of Indo Innovations, a global player in manufacturing and supplying of office furniture.

BY Shwetha Satyanarayan  |  Jul 11, 2018  |  comments ( 0 )  | 

Why it is important for retailers to focus on app strategy?

By 2021, users will spend more than 3 trillion hours in apps globally, and industry professionals expect sustained growth across the app economy.

BY Indian Retailer Bureau  |  Jul 09, 2018  |  comments ( 0 )  | 

How Apple, Lush are harnessing customer first approach in the changing world?

Global retailers such as Lush, Apple, Ernster amongst others focusing on customer first approach not only to win laurels but also to improve business.

BY Shipra Srivastava  |  Jul 04, 2018  |  comments ( 0 )  | 

Social commerce clicks with new age buyers

When there are over 200 million active social media users in a country, a feedback often makes or breaks the deal. This new age conversation between the retailer and a customer is taking form as social commerce, a new-age retail trend.

BY Shwetha Satyanarayan  |  Jul 04, 2018  |  comments ( 0 )  | 

Top 4 tips to leverage maximum from influencer marketing!

Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.

BY Shipra Srivastava  |  Jun 27, 2018  |  comments ( 0 )  | 

5 fool-proof tips to deal with negative digital reviews!

Digital reviews are important, what is being said on social media really creates the difference in terms of brand identity.

BY Shipra Srivastava  |  Jun 26, 2018  |  comments ( 0 )  | 

India leaps beyond need based clothing

The increasing purchasing power of male shoppers has spawned a new class of consumers who don't shop for utilitarian but stylistic functions.

BY Guest author  |  Jun 18, 2018  |  comments ( 0 )  | 

How to increase the efficiency of a retail store?

Physical stores are here forever. However, with changing times digital enablement is very important to increase the efficiency of the store

BY Shipra Srivastava  |  Jun 12, 2018  |  comments ( 0 )  | 

Flipkart denies noticing Pink Slips to its employees

Although it is not clear yet how many employees will be under the firing axe radar, sources said it is happening across verticals and a few management level employees have already put papers.

BY Sharmila Das  |  Jun 07, 2018  |  comments ( 0 )  | 

Empowering HR in retail business

Mobile Sales Force Automation (mSFA) is one such smart tool which empowers HR professionals to drive SMART goals (Specific, Measurable, Achievable, Result Oriented and Time Bound).

BY Guest author  |  May 23, 2018  |  comments ( 0 )  | 

This is how you can save big while shopping online

These e-commerce tech giants have helped connect the buyer and seller, thereby protecting some of the most ancient and even dying arts/tradition and products. All you need as a customer is a smartphone and glance through your various choices and once the

BY Shreevidhya Subramanian  |  May 22, 2018  |  comments ( 0 )  | 

How rapidly growing renting bike space in tier II market is beating metros in terms of demand

Where Radio cabs are proving to be an expensive model and three wheelers on call are facing acute shortage, demands for models like bike rent service is increasing. Let's know more.

BY Guest author  |  May 09, 2018  |  comments ( 0 )  |