Showing 1 - 15 Articles out of 123
Voice commerce, although, is somewhat in its nascent stages, is already starting to show powerful influence on consumer behaviours.
In order to grow, the company needs to collaborate with another brand. Creating an ecosystem to the collaborations gives value to end customer in a humongous state.
Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like
According to PwC, through machine learning and analytics will improve predictive maintenance and it is estimated that there will be as much as 38 per cent increase in the next five years.
When there are over 200 million active social media users in a country, a feedback often makes or breaks the deal. This new age conversation between the retailer and a customer is taking form as social commerce, a new-age retail trend.
Digital reviews are important, what is being said on social media really creates the difference in terms of brand identity.
From customization to dialogue and participation, having customers deeply involved in product development will influence the way customers show brand loyalty, writes Shwetha Satyanarayan.
GST SuvidhaKendras help SMEs file their returns and make tax payments without having to invest in the necessary IT infrastructure.
Digital transformation is not simply about technology. It requires business leaders to re-envision existing business models and embrace a different way of bringing together people.
The logistics sector is booming and touted to be worth $307 billion by 2020.
All the start-up enthusiasts are recommended by the experts to take one step at a time and plan remarkably well
The article sheds light on few significant challenges that the e-commerce companies are facing when it comes to last mile delivery
Branding is all about establishing and promoting a product in a competitive market.
The exponential growth in the e-commerce sector has left many mall heads baffled in the race of staying relevant to modern consumers.