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Showing 1 - 15 Articles out of 121

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

Consumer to business- the future of AI in manufacturing sector

According to PwC, through machine learning and analytics will improve predictive maintenance and it is estimated that there will be as much as 38 per cent increase in the next five years.

BY Shwetha Satyanarayan  |  Jul 13, 2018  |  comments ( 0 )  | 

Social commerce clicks with new age buyers

When there are over 200 million active social media users in a country, a feedback often makes or breaks the deal. This new age conversation between the retailer and a customer is taking form as social commerce, a new-age retail trend.

BY Shwetha Satyanarayan  |  Jul 04, 2018  |  comments ( 0 )  | 

5 fool-proof tips to deal with negative digital reviews!

Digital reviews are important, what is being said on social media really creates the difference in terms of brand identity.

BY Shipra Srivastava  |  Jun 26, 2018  |  comments ( 0 )  | 

Changing retail game with customer-driven commerce

From customization to dialogue and participation, having customers deeply involved in product development will influence the way customers show brand loyalty, writes Shwetha Satyanarayan.

BY Shwetha Satyanarayan  |  Jun 26, 2018  |  comments ( 0 )  | 

How GST Suvidha franchises relieving burden of small traders?

GST SuvidhaKendras help SMEs file their returns and make tax payments without having to invest in the necessary IT infrastructure.

BY Guest author  |  Jun 19, 2018  |  comments ( 0 )  | 

How digital transformation helps the Modern Retail Business?

Digital transformation is not simply about technology. It requires business leaders to re-envision existing business models and embrace a different way of bringing together people.

BY Guest author  |  Jun 08, 2018  |  comments ( 0 )  | 

How upcoming businesses are facilitating timely delivery of products?

The logistics sector is booming and touted to be worth $307 billion by 2020.

BY Guest author  |  Jun 06, 2018  |  comments ( 0 )  | 

How brick & click is winning retail world?

Retailtainment or fun while shopping is still valid but now it has to be backed with digital experience

BY Guest author  |  May 19, 2018  |  comments ( 0 )  | 

Top 10 tips for Indian start-ups to cut through competition

All the start-up enthusiasts are recommended by the experts to take one step at a time and plan remarkably well

BY Madhushree Chowdhary  |  May 16, 2018  |  comments ( 0 )  | 

The last mile delivery conundrum for e-commerce sector

The article sheds light on few significant challenges that the e-commerce companies are facing when it comes to last mile delivery

BY Guest author  |  May 15, 2018  |  comments ( 0 )  | 

Top 6 Tips To Build A Fashion Brand In A Competitive Market

Branding is all about establishing and promoting a product in a competitive market.

BY Madhushree Chowdhary  |  May 11, 2018  |  comments ( 0 )  | 

How Retail Malls Are Gearing Up To Compete against E-commerce?

The exponential growth in the e-commerce sector has left many mall heads baffled in the race of staying relevant to modern consumers.

BY Shipra Srivastava  |  May 04, 2018  |  comments ( 0 )  | 

5 Brands Adapting the Retail Makeover Strategy!

Retail marketing has become very competitive and so it is very important for brands to adapt and suit the customers delight to stay firm in this run of increasing retailers.

BY Madhushree Chowdhary  |  Apr 30, 2018  |  comments ( 0 )  | 

Is Technology Enhancing Consumer Feedback

From understanding a customer's buying behavior to helping them buy what they like, technology has changed the shopping experience of a tech savvy customer. But is technology helping retailers analyze customer satisfaction? Let's know more.

BY Shwetha Satyanarayan  |  Mar 22, 2018  |  comments ( 0 )  |