Hasbro

BeatBo is engaging and interactive and has a multicolor LED tummy display as well as three modes of play: Dance and Move, Learning and Games and Record a Song.

Dubbed Transformers: Earth Wars, the game is available on iOS and Android and has been designed as a base-building combat game.

Talks between the two have been on and off over the last few months after Hasbro approached the Barbie doll maker towards the end of last year.