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Showing 1 - 15 Articles out of 538

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

How small companies can compete with Flipkart and Amazon?

Other than the quality of product or service that is being offered to customers, there are many small things which really create the difference.

BY Shipra Srivastava  |  Jul 25, 2018  |  comments ( 0 )  | 

3 Big Business Problems that every e-commerce company is looking to Solve with Machine Learning

Many big e-commerce companies such as Amazon is relying heavily on machine learning to solve many operational hurdles.

BY Shipra Srivastava  |  Jul 23, 2018  |  comments ( 0 )  | 

5 things to know about Alibaba’s AI-powered fashion boutique!

This tech enabled fashion boutique fashion boutique is the latest example of Alibaba’s New Retail strategy

BY Shipra Srivastava  |  Jul 05, 2018  |  comments ( 0 )  | 

Are e-commerce players moving towards the cashless economy?

It was in 2015 that MasterCard indicated that India was one of the countries least ready to switch to a digital payments system.

BY Guest author  |  Jul 04, 2018  |  comments ( 0 )  | 

Top 10 innovative online retail concepts which went offline

Brands such as Glossier, Man Repeller amongst others which started as an online blog, became even more popular with the offline foray.

BY Shipra Srivastava  |  Jul 03, 2018  |  comments ( 0 )  | 

GST offered a level playing field

GST has made selling items pan India a lot easier and transparent than it was earlier. In the past, selling in different states meant maintaining different compliance and rates for each one of them.

BY Guest author  |  Jun 28, 2018  |  comments ( 0 )  | 

Top 4 tips to leverage maximum from influencer marketing!

Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.

BY Shipra Srivastava  |  Jun 27, 2018  |  comments ( 0 )  | 

The next phase of White Revolution is here

The online milk-retailers will have to bear warehouse operational cost. Specifically, labor cost of picking and packing orders where kirana shops and supermarkets don't fall into. As in supermarket or kirana stores, we consumers go and pick our preferred

BY Sharmila Das  |  Jun 25, 2018  |  comments ( 0 )  | 

85 new malls to open in India in next 5 years

No doubt, online shopping portals offer more variety and deeper discounts. However, it is generally known that the deep discount ethos will eventually go the way of the dinosaur.

BY Guest author  |  Jun 25, 2018  |  comments ( 0 )  | 

Vending machines are new trend in QSR biz

The smart sensors inside the machine will push out orders and if a customer changes his mind, it will read the weight of the product and understand what they have picked up, and charge them accordingly.

BY Shwetha Satyanarayan  |  Jun 25, 2018  |  comments ( 0 )  | 

India to have over 120 million consumers shopping online by 2018

The growth in the online consumption is attributed to improvement in logistics.This is drastic rise from 108 million consumers who shopped online in the year 2017.

BY Indian Retailer Bureau  |  Jun 25, 2018  |  comments ( 0 )  | 

William Penn partners with Faber-Castell, eyes expansion

To be noted, India has 260 mn registered students, 1.5 mn schools and 8 lakh colleges. In the next three years it is an estimate that about 1 lakh schools will open in India, so the opportunity for writing instruments is high in India.

BY Sunil Pol  |  Jun 08, 2018  |  comments ( 0 )  | 

How kids' accessory market is blooming?

The kids’ accessories market is expected to grow at a CAGR of around 5% by the year 2020.

BY Guest author  |  Jun 07, 2018  |  comments ( 0 )  | 

How start-up merchandise companies are driving more sales?

Companies such as Campus Sutra, Alcis Sports, The Souled Store are craving their niches in offering official merchandise with seasonal touch at decent price points.

BY Shipra Srivastava  |  Jun 07, 2018  |  comments ( 0 )  |