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Showing 1 - 15 Articles out of 1240

How jewellery retailers are leveraging new age technologies for merchandise display?

Starting with PCJeweller as their first client, the company has rolled out mirrAR with other marquee jewellery brands in a short period of time

BY Indian Retailer Bureau  |  Aug 16, 2018  |  comments ( 0 )  | 

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

Google, Amazon and Jio are India's Most Influential Brands: Ipsos

Leading research agency Ipsos has compiled the data of top 20 influential brands of India.

BY Shipra Srivastava  |  Aug 02, 2018  |  comments ( 0 )  | 

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

Myntra Partners with WebEngage to Power Their User Engagement Strategy

This partnership will provide Myntra with the technological firepower required to enhance their on-site user engagement, create highly-personalized brand experiences at scale and bolster their user retention strategy.

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

Four Voice assistants’ trends that are changing the retail sector

While Alexa’s brains plus Amazon’s retail muscle is a lethal combo for getting high on shopping, the impact voice assistants have are game changing in retail sector at large, here are my top four

BY Guest author  |  Jul 30, 2018  |  comments ( 0 )  | 

Indian malls go hi-tech to wow shoppers

By uniting conventional methods with key success elements of the digital ethos, brick-and-mortar retailers, in fact, have an advantage over e-commerce.

BY Guest author  |  Jul 19, 2018  |  comments ( 0 )  | 

How tech startups are changing the fitness industry model

From following a fitness model on whatsapp and a meal chart on app to calorie count on a smart watch, millennials do everything to ensure that they are fit.

BY Shwetha Satyanarayan  |  Jul 18, 2018  |  comments ( 0 )  | 

Trends which are shaping the shopping malls in Digital era

This article is regarding how the shopping malls are using digital technology to innovate their services and infrastructure to enhance customer experience.

BY Guest author  |  Jul 11, 2018  |  comments ( 0 )  | 

Why it is important for retailers to focus on app strategy?

By 2021, users will spend more than 3 trillion hours in apps globally, and industry professionals expect sustained growth across the app economy.

BY Indian Retailer Bureau  |  Jul 09, 2018  |  comments ( 0 )  | 

An analysis of the e-commerce growth in India

Growth will be aided by several factors including rising internet penetration, drop in data access costs, shift to smart phones, flow of credit to consumers and micro enterprise increase in domestic consumption, affluent middle-class and rising income and

BY Guest author  |  Jul 05, 2018  |  comments ( 0 )  | 

Live channels surpass traditional marketing methods

A decade ago, providing a fully-integrated shopping experience that started with a brick-and-mortar store and ended with a mobile or vice-versa would have been too far-fetched for any retailer to imagine.

BY Shwetha Satyanarayan  |  Jun 30, 2018  |  comments ( 0 )  | 

How Chat Bots handling customers in Retail

Chat Bots can simulate a human interaction by understanding a user’s queries and providing human-like response. Chat Bots use a technology to understand human inputs (voice or text), apply context and provide output.

BY Shwetha Satyanarayan  |  Jun 29, 2018  |  comments ( 0 )  | 

Top 4 tips to leverage maximum from influencer marketing!

Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.

BY Shipra Srivastava  |  Jun 27, 2018  |  comments ( 0 )  |