Offline Retailing

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How Watson China's Online + Offline Retail Strategy Is Helping Start-ups Expand

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Watson China has adopted "advanced data analytic capability" to know its customers' preferences and can identify the right target audience for start-up brands

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The ever blooming world of luxury floral gifting making its presence felt

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Luxury floral industry has surely picked u pace this season. All thanks to changing consumer demands, luxury floral gifting is at an ever time high. Lets know more on this.

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What works for todays consumer: Online shopping or visiting physical store?

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According to some recent statistics, retail ecommerce sales in India have grown enormously, from 2.3 billion U.S dollars in 2012 to an estimated 17.5 billion US dollars.