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How to connect with customers?

In addition to donating all its proceeds from its Charity Pot lotion;hosts in-store demonstrations that support the brand’s commitment to environmental conservation, animal welfare, and human rights.

BY Shwetha Satyanarayan  |  Sep 04, 2018  |  comments ( 0 )  | 

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

How tech startups are changing the fitness industry model

From following a fitness model on whatsapp and a meal chart on app to calorie count on a smart watch, millennials do everything to ensure that they are fit.

BY Shwetha Satyanarayan  |  Jul 18, 2018  |  comments ( 0 )  | 

Why it is important for retailers to focus on app strategy?

By 2021, users will spend more than 3 trillion hours in apps globally, and industry professionals expect sustained growth across the app economy.

BY Indian Retailer Bureau  |  Jul 09, 2018  |  comments ( 0 )  | 

Top 4 tips to leverage maximum from influencer marketing!

Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.

BY Shipra Srivastava  |  Jun 27, 2018  |  comments ( 0 )  | 

5 fool-proof tips to deal with negative digital reviews!

Digital reviews are important, what is being said on social media really creates the difference in terms of brand identity.

BY Shipra Srivastava  |  Jun 26, 2018  |  comments ( 0 )  | 

85 new malls to open in India in next 5 years

No doubt, online shopping portals offer more variety and deeper discounts. However, it is generally known that the deep discount ethos will eventually go the way of the dinosaur.

BY Guest author  |  Jun 25, 2018  |  comments ( 0 )  | 

How Airports Are Changing The Retail Senario In India?

Today the major airports of the country have substantial area devoted to retail. Perfume, cosmetics and destination merchandise are the largest-selling items at the departure section of the Delhi airport.

BY Guest author  |  Mar 31, 2018  |  comments ( 0 )  | 

How Digital Transactions Enable Ethical Business Practices?

.Cash transactions have caused a host of problems for MSMEs including delayed payments, untimely credit, and issues with getting loans

BY Guest author  |  Mar 29, 2018  |  comments ( 0 )  | 

Here's why you should load up your mobile wallet!

Today, when every industry has adapted to the use of digitization, how can digital wallet payment entities lag behind. What makes digital wallet the next big thing? Let's find out.

BY Shwetha Satyanarayan  |  Feb 09, 2018  |  comments ( 0 )  | 

What are the Challenges in Apparel and Textile Sourcing?

Despite numerous challenges, the Indian government is taking various initiatives such as apparel parks in various Indian states to promote indigenous textile industry .

BY Shipra Srivastava  |  Jan 09, 2018  |  comments ( 0 )  | 

Important Tips for the Aspiring Retailers

Increasing participation from foreign and private players has given a boost to Indian retail industry. India’s price competitiveness attracts large retail players to use it as a sourcing base.

BY Nibedita Mohanta  |  Dec 16, 2017  |  comments ( 0 )  | 

How GST has impacted the textile industry?

The textile industry continues to be the second-largest employment generating sector in India. It offers direct employment to over 35 million in the country.

BY Guest author  |  Nov 03, 2017  |  comments ( 0 )  | 

Factors to Consider Before Opening a Retail Business

The Indian retail industry accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment.

BY Nibedita Mohanta  |  Sep 02, 2017  |  comments ( 0 )  | 

Important Tips for the First-time Retailers

Retail industry in India is expected to grow to US$ 1.3 trillion by 2020, registering a Compound Annual Growth Rate (CAGR) of 16.7 per cent over 2015-20.

BY Nibedita Mohanta  |  Aug 24, 2017  |  comments ( 0 )  |