The British automotive brand has inked licensing pact with consumer electronics company Bullitt Group to develop a bespoke smartphone and range of accessories.
One of India's branded online marketplaces Snapdeal is set to appoint Kanika Kalra of Hindustan Unilever as its executive vice president for marketing.
PepsiCo has introduced a new hydrating drink replete with vitamins and electrolytes to beat the summer heat. The 7Up Revive brand is priced at Rs 33 for 500 ml PET bottle in Tamil Nadu and Rs 35 in Kerala and would be gradually introduced in other regions
Nearly Rs 1500 crore are invested in advertising and endorsements during a 2 month long IPL season. All said and done, it's time now that the brands realise a year round visibility is more important than a 2 month long stint to fame.