pepsi

Bradford License India to represent pop artist Romero Britto in India

Making his grand foray in India, Britto is all set to lend his pop sensibility to some out-of-the-box collaborations.

BY Gargi Bhardwaj | Sep 07, 2016 | comments ( 0 ) |

PepsiCo runs Dhoni out by calling off 11 year old partnership

The move can be marked as one of the setback for the star cricketer and also indicates that his successful run with the advertisers might be losing its pace.

BY Indian Retailer Bureau | Aug 30, 2016 | comments ( 0 ) |

Land Rover to foray in smartphone segment in early 2017

The British automotive brand has inked licensing pact with consumer electronics company Bullitt Group to develop a bespoke smartphone and range of accessories.

BY Gargi Bhardwaj | May 10, 2016 | comments ( 0 ) |

Mondelez bets on Batman vs Superman

Mondelez - maker of Cadbury chocolates has joined the likes of Hindustan Unilever, PepsiCo and Nestle

BY Gargi Bhardwaj | Mar 19, 2016 | comments ( 0 ) |

Snapdeal employs HUL's Exec Kanika Kalra as marketing head

One of India’s branded online marketplaces Snapdeal is set to appoint Kanika Kalra of Hindustan Unilever as its executive vice president for marketing.

BY Indian Retailer Bureau | Mar 16, 2016 | comments ( 0 ) |

Amazon: India's most dependable eCommerce brand

As per a survey, Amazon, a well known International e-retailer is India's most trusted online shopping brand, followed by Snapdeal and Flipkart.

BY Indian Retailer Bureau | Mar 05, 2016 | comments ( 0 ) |

T-20 games attracts brands to invest big bucks

In order to increase retail consumption, brands are all set to invest close to Rs 2,500-3,000 crore over the period of next four months on the action packed T20 matches to gain ground and on air sponsorship.

BY Indian Retailer Bureau | Feb 04, 2016 | comments ( 0 ) |

India's Leading Professionals Aspiring to Join Online Bandwagon

E-commerce firms such as Flipkart, Amazon, Snapdeal, Paytm and Jabong are attracting traditional retail staffers to steer the right growth course and connecting their big ideas to the right network.

BY Nitin Abbey | Dec 04, 2015 | comments ( 0 ) |

India's Leading Professionals Aspiring To Join Online Bandwagon

E-commerce firms such as Flipkart, Amazon, Snapdeal, Paytm and Jabong are attracting traditional retail staffers to steer the right growth course and connecting their big ideas to the right network

BY Nitin Abbey | Nov 30, 2015 | comments ( 0 ) |

Pepsi forays into phone market with Pepsi P1

Pepsi has marked its presence into Smartphone segment of China with launch of the first Pepsi-branded phone - the Pepsi P1 and the P1s.

BY Gargi Bhardwaj | Nov 26, 2015 | comments ( 0 ) |

Coca-cola partners with hyperlocal app Grofers to test Sprite Zero

For the very first time, beverage maker Coca-Cola seems like testing its low-calorie brand Sprite Zero in India on an eCommerce mobile app, Grofers.

BY Indian Retailer Bureau | Nov 23, 2015 | comments ( 0 ) |

License India to host Brand Licensing Conference 2015 on October 18

License India gears up for its official annual event BRAND LICENSING CONFERENCE 2015 supported by LIMA, with Bradford License India (BLI) being the knowledge partner.

BY Gargi Bhardwaj | Sep 29, 2015 | comments ( 0 ) |

Misfit’s strategy to fit India with wearable trackers

Sonny Vu, CEO, Misfit on wearable device trackers

BY Nitin Abbey | Sep 21, 2015 | comments ( 0 ) |

Co-creating Ads: When Brands listen to their customers

When the brands work and interact with their customers in order to know what they want, it can attract a few hundred advertising ideas and increase their customer engagement.

BY Nitin Abbey | Jun 02, 2015 | comments ( 0 ) |

The journey from being a label to being a brand

Retail in India is evolving by the day. The growing affluence of young population, their changing lifestyles and the spending habits and attitudes, and the constant aggression and innovation shown by retailers to reach the B and C cities...

BY Nitin Abbey | May 18, 2015 | comments ( 0 ) |