Showing 1 - 15 Articles out of 32
Making his grand foray in India, Britto is all set to lend his pop sensibility to some out-of-the-box collaborations.
The move can be marked as one of the setback for the star cricketer and also indicates that his successful run with the advertisers might be losing its pace.
The British automotive brand has inked licensing pact with consumer electronics company Bullitt Group to develop a bespoke smartphone and range of accessories.
One of India’s branded online marketplaces Snapdeal is set to appoint Kanika Kalra of Hindustan Unilever as its executive vice president for marketing.
In order to increase retail consumption, brands are all set to invest close to Rs 2,500-3,000 crore over the period of next four months on the action packed T20 matches to gain ground and on air sponsorship.
E-commerce firms such as Flipkart, Amazon, Snapdeal, Paytm and Jabong are attracting traditional retail staffers to steer the right growth course and connecting their big ideas to the right network.
E-commerce firms such as Flipkart, Amazon, Snapdeal, Paytm and Jabong are attracting traditional retail staffers to steer the right growth course and connecting their big ideas to the right network
For the very first time, beverage maker Coca-Cola seems like testing its low-calorie brand Sprite Zero in India on an eCommerce mobile app, Grofers.
License India gears up for its official annual event BRAND LICENSING CONFERENCE 2015 supported by LIMA, with Bradford License India (BLI) being the knowledge partner.
Sonny Vu, CEO, Misfit on wearable device trackers
When the brands work and interact with their customers in order to know what they want, it can attract a few hundred advertising ideas and increase their customer engagement.
Retail in India is evolving by the day. The growing affluence of young population, their changing lifestyles and the spending habits and attitudes, and the constant aggression and innovation shown by retailers to reach the B and C cities...