pepsi

The British automotive brand has inked licensing pact with consumer electronics company Bullitt Group to develop a bespoke smartphone and range of accessories.

One of India's branded online marketplaces Snapdeal is set to appoint Kanika Kalra of Hindustan Unilever as its executive vice president for marketing.

Pepsi has marked its presence into Smartphone segment of China with launch of the first Pepsi-branded phone - the Pepsi P1 and the P1s.

For the very first time, beverage maker Coca-Cola seems like testing its low-calorie brand Sprite Zero in India on an eCommerce mobile app, Grofers.

PepsiCo has introduced a new hydrating drink replete with vitamins and electrolytes to beat the summer heat. The 7Up Revive brand is priced at Rs 33 for 500 ml PET bottle in Tamil Nadu and Rs 35 in Kerala and would be gradually introduced in other regions

Nearly Rs 1500 crore are invested in advertising and endorsements during a 2 month long IPL season. All said and done, it's time now that the brands realise a year round visibility is more important than a 2 month long stint to fame.

The new packaging norms have started showing the impact on the prices offered by various FMCG labels

Attrition moves up the ladder to the top level.