Showing 1 - 15 Articles out of 129
In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.
As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands
Flying Machine attains 23 times rise in GMV by deploying Rubicon technology.
Today the major airports of the country have substantial area devoted to retail. Perfume, cosmetics and destination merchandise are the largest-selling items at the departure section of the Delhi airport.
Discount led marketing is here to stay in India. However, brands need to do lot of innovation around how the discounts are structured and promoted.
With every passing day competition amid the retail businesses is getting bigger and bolder. The need of the hour for brands is innovative brand design, why? Let's find out.
With change in strategy, looking beyond discounts and offers becoming the need of the hour, many brands are introducing their private labels to tap their consumer base.
Today, the innerwear segment in India has witnessed unprecedented growth, all thanks to demand of stylish, sensuous and premium quality.
IKEA, the Swedish home furnishing giant has cemented its position in India and has big plans for the Indian home furnishing market.
GST has impacted the market still overall market of small domestic appliances is growing at steady pace of 8% to 10%.