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Positioning

Showing 1 - 15 Articles out of 129

The Emergence of Analytical Techniques in Value Retail

In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.

BY Guest author  |  Oct 24, 2018  |  comments ( 0 )  | 

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

Trends shaping the Indian fashion industry!

In order to tap the emerging opportunities, organisations are deploying unique strategies to penetrate new markets and differentiate their offerings.

BY Shipra Srivastava  |  Jul 31, 2018  |  comments ( 0 )  | 

How Flying Machine created single enterprise view of inventory across multiple sales channels?

Flying Machine attains 23 times rise in GMV by deploying Rubicon technology.

BY Shipra Srivastava  |  Jun 22, 2018  |  comments ( 0 )  | 

What is in stored for the Indian FMCG market

Expecting a CAGR of 20.6 percent and setting a target of reaching US$ 103.7 billion by 2020, the Indian fast moving consumer goods market is all set to concorde its way to glory.

BY Aman Inder Sohi  |  May 01, 2018  |  comments ( 0 )  | 

How Airports Are Changing The Retail Senario In India?

Today the major airports of the country have substantial area devoted to retail. Perfume, cosmetics and destination merchandise are the largest-selling items at the departure section of the Delhi airport.

BY Guest author  |  Mar 31, 2018  |  comments ( 0 )  | 

How Valentines Day Discounts Help Brands in Generating the Surge?

Discount led marketing is here to stay in India. However, brands need to do lot of innovation around how the discounts are structured and promoted.

BY Guest author  |  Feb 14, 2018  |  comments ( 0 )  | 

Gourmet Popcorn: A New Snacking Trend!

The concept of gourmet popcorn is still niche with limited geographic penetration. However, with changing time, it is emerging as popular snacking item and finding newer distribution channels.

BY Shipra Srivastava  |  Feb 05, 2018  |  comments ( 0 )  | 

Why it is so important to have a consistent brand design

With every passing day competition amid the retail businesses is getting bigger and bolder. The need of the hour for brands is innovative brand design, why? Let's find out.

BY Guest author  |  Jan 20, 2018  |  comments ( 0 )  | 

Online vis-a-vis Offline retail format

The Indian retail market is a complex market owing to the size and population of India. Different consumption patterns exist across the country owing to diverse influences, seasonal and other cultural factors.

BY Guest author  |  Jan 15, 2018  |  comments ( 0 )  | 

Is e-commerce killing the fundamentals of its establishment?

With change in strategy, looking beyond discounts and offers becoming the need of the hour, many brands are introducing their private labels to tap their consumer base.

BY Guest author  |  Dec 19, 2017  |  comments ( 0 )  | 

The Evolution & Growth of Lingerie Market in India

Today, the innerwear segment in India has witnessed unprecedented growth, all thanks to demand of stylish, sensuous and premium quality.

BY Tanya Krishna  |  Nov 02, 2017  |  comments ( 0 )  | 

India’s Home Fashion Industry Welcomes IKEA for Better Market Positioning

IKEA, the Swedish home furnishing giant has cemented its position in India and has big plans for the Indian home furnishing market.

BY Tanya Krishna  |  Oct 30, 2017  |  comments ( 0 )  | 

India Represents Huge Potential for Small Domestic Appliances despite GST

GST has impacted the market still overall market of small domestic appliances is growing at steady pace of 8% to 10%.

BY Shipra Srivastava  |  Oct 27, 2017  |  comments ( 0 )  | 

How Crocs regained its footprint in India?

Crocs, a leading footwear retailer is one such example which had build the rich network of offline stores in India via franchise model and eventually fall down to zero due to fatuous strategy.

BY Shipra Srivastava  |  Aug 28, 2017  |  comments ( 0 )  |