How PUMA is Re-organizing its Warehouse Management for Higher Efficiency
Spread across numerous digital marketplaces, including its own e-commerce storefront, the footwear giant PUMA, India, was operating with multiple…
The Impact of COVID-19 on Sustainable Fashion Innovation?
The impact of Covid-19 on the global fashion industry has been multifaceted: on one hand, the government-imposed lockdowns forced retailers to shut…
How 4 Fashion Brands are Using TikTok?
TikTok is hardly a year old social app allowing users to make short, looping videos with special effects and musical overlays.  This social site is…
PUMA Opens First Interactive Retail Store in India
Global sportswear brand PUMA has launched its biggest and entirely redesigned flagship store in India. With a focus on bringing technology, sports…
Explore Upcoming Events And New Age Agendas
  • Restaurant Awards
    18 JUNE 2024, JW Marriott, Chandigarh

    Restaurant Awards 2024 is the top honour bestowed upon the greatest in the industry who have tirelessly dedicated their lives walking an extra mile to raise the bar of the Food & Beverage Sector.

  • EdTech x Indian Education Summit & Awards
    19 June, JW MARRIOTT Chandigarh

    The EdTech x Indian Education Awards, presented by Franchise India, a pioneer in educational B2B events for over 13 years, presents the Regional edition for 2024.

  • FROEXPO Chennai
    29-30 June, Hall No. 2, Chennai Trade Centre, Chennai

    India’s premier and most trusted Business & Tradeshow is back in Chennai to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

  • India EV Show
    29-30 June, Hall No. 3, Chennai Trade Centre, Chennai

    The INDIA EV SHOW's 4th edition is a Premier Show & Exhibition, sparking innovation and forging connections between emerging Startups and established heavyweights in the electric mobility arena.

  • FROEXPO Bengaluru
    31 Aug-1 Sep 2024, BIEC, Bengaluru, Karnataka
    India’s premier and most trusted Business & Tradeshow is back in Bengaluru to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.
  • FROEXPO Ahmedabad
    21-22 Sept 2024 , Mahatma Mandir Convention AND Exhibition Centre, Gujarat

    India's premier and most trusted Business & Tradeshow is back in Ahmedabad to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

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Why Diwali 2017 is not happening for retailers?
Diwali is one festival that retailers wait anxiously thorough out the year. But this time things are not going as usual. This year Diwali seems to…
How to Open a Sportswear Wholesale and Manufacturers Business
The sportswear business has picked up the pace recently, which earlier was limited to sportsperson, have reached out to the mass and is more as a…
How personalization is transforming Retail?
Personalisation was always an important aspect and with the advent of e-commerce it has become mandatory all retailers to personalized the entire…
MBOs are next big thing says Rishab Soni, MD, SSIPL
What started back in 1994 as Moja shoes has now turned into ‘THE BRAND HUB’. SSIPL group is the niche name in footwear retailing. The group was the…
Nike closes 35% stores in India to evade further losses
No doubt, India is getting fitness conscious with every passing day; it has surely spilled the beans for sports apparel brands in the country. With…
UK premium shoe brand, FitFlop now available on Amazon Fashion
In line with offering a wide selection of top global fashion brands on one platform, Amazon Fashion today unveiled the launch of FitFlop, a UK…
ShopClues augments its business, adds 60 K new sellers on its lattic
As per the recent development, one of India’s leading online marketplace, ShopClues has added around 60, 000 new sellers on to its grid. The online…
Paytm ties up with 1000 brands including Puma, Samsonite to open online stores
In order to enable multiple brands to open their online stores on its ecommerce platform, Paytm, one of India’s leading eCommerce major ties up with…
Forever Faster at PUMA flagship store
The Fastest Sportswear brand in the World- PUMA introduced the  biggest flagship store in India today. Spread over three floors and covering an area…
Puma launches its biggest (The Forever Faster) store in Delhi
In the high streets of South Extension, Part- 1 Market, New Delhi along with company’s MD Abhishek Ganguly and one of Bollywood’s renowned faces and…
4 major foreign brands likely to enter India
Today, India stands as one of the larger contributors to global economy. Government has always been consistent in supporting market development be it…
  • By - Sahil
  • / 5 MIN READ
Puma, Adidas seeks govt. approval to maneuver online portals
In a bid to foray into country’s most preferred retail formats i.e. eCommerce, international sportswear retailers Puma and Adidas are now looking to…
WBCP's Superman soars with PUMA
Warner Bros. Consumer Products has partnered with Puma to introduce a children’s footwear and apparel collection inspired by DC Entertainment’s…
PUMA rolls out Sesame Street collection
In a licensing agreement mediated by CPLG, PUMA has joined hands with Sesame Workshop to launch a kid’s collection of Sesame Street footwear and…
Puma joins forces with RiRi for clothing line
Together with Puma, Singer Rihanna has launched her fashion range at New York Fashion Week. The range also marks the first collection by the singer…
Wooplr employs stalwarts to spearhead fashion commerce
One of India’s largest social commerce and fashion discovery app, Wooplr announced the appointment of fashion industry stalwarts Rajiv Mehta, CEO…
Footwear Trends Help Brands Put Their Best Foot Forward
Certain regions including but not limited to North America, Europe and Asia- Pacific house some of the celebrated fashion hubs in the world. Hence,…