Top 7 Tracksuit Brands in India: Where Comfort Meets Style
The future is here now and comfort rules the fashion world as a trend of recent years. Originally they were sportswear, but tracksuits have become…
Top 10 Best Backpack Brands in India (2024): Stylish, Durable, and Travel-Friendly Picks
The most important decision is how to choose a backpack. Whether it is for working, learning, or traveling, an appropriate bag does bring comfort as…
Top 10 Athleisure Brands in India: Comfort Meets Style in Every Move!
Athleisure is the hottest trend today. It is exactly a perfect blend of comfort and fashion that can be worn during workouts and on casual occasions…
Top 10 Sneaker Brands in India
It is widely known that most women are obsessed with shoes. In fact, one of the most coveted real estate areas in a home is the shoe closet. However…
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  • Franchise Expo Pune
    18-19 January 2025, The Westin Koregaon Park

    Franchise Expo & Business Opportunities Show (FEBO) is the nation's leading platform dedicated to franchise development and business growth.

  • Franchise Expo Chandigarh
    14-15 Feb 2025, Park Plaza Hotel

    Franchise Expo & Business Opportunities Show (FEBO) is the nation's leading platform dedicated to franchise development and business growth.

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Top Sports Shoe Brands in India: Best for Comfort and Style
Are you ready to explore the latest trends in India's sports footwear market? Set to reach $46.16 billion by 2024, this market is expanding rapidly,…
How PUMA is Re-organizing its Warehouse Management for Higher Efficiency
Spread across numerous digital marketplaces, including its own e-commerce storefront, the footwear giant PUMA, India, was operating with multiple…
The Impact of COVID-19 on Sustainable Fashion Innovation?
The impact of Covid-19 on the global fashion industry has been multifaceted: on one hand, the government-imposed lockdowns forced retailers to shut…
How 4 Fashion Brands are Using TikTok?
TikTok is hardly a year old social app allowing users to make short, looping videos with special effects and musical overlays.  This social site is…
PUMA Opens First Interactive Retail Store in India
Global sportswear brand PUMA has launched its biggest and entirely redesigned flagship store in India. With a focus on bringing technology, sports…
Why Diwali 2017 is not happening for retailers?
Diwali is one festival that retailers wait anxiously thorough out the year. But this time things are not going as usual. This year Diwali seems to…
How to Open a Sportswear Wholesale and Manufacturers Business
The sportswear business has picked up the pace recently, which earlier was limited to sportsperson, have reached out to the mass and is more as a…
How personalization is transforming Retail?
Personalisation was always an important aspect and with the advent of e-commerce it has become mandatory all retailers to personalized the entire…
MBOs are next big thing says Rishab Soni, MD, SSIPL
What started back in 1994 as Moja shoes has now turned into ‘THE BRAND HUB’. SSIPL group is the niche name in footwear retailing. The group was the…
Nike closes 35% stores in India to evade further losses
No doubt, India is getting fitness conscious with every passing day; it has surely spilled the beans for sports apparel brands in the country. With…
UK premium shoe brand, FitFlop now available on Amazon Fashion
In line with offering a wide selection of top global fashion brands on one platform, Amazon Fashion today unveiled the launch of FitFlop, a UK…
ShopClues augments its business, adds 60 K new sellers on its lattic
As per the recent development, one of India’s leading online marketplace, ShopClues has added around 60, 000 new sellers on to its grid. The online…
Paytm ties up with 1000 brands including Puma, Samsonite to open online stores
In order to enable multiple brands to open their online stores on its ecommerce platform, Paytm, one of India’s leading eCommerce major ties up with…
Forever Faster at PUMA flagship store
The Fastest Sportswear brand in the World- PUMA introduced the  biggest flagship store in India today. Spread over three floors and covering an area…
Puma launches its biggest (The Forever Faster) store in Delhi
In the high streets of South Extension, Part- 1 Market, New Delhi along with company’s MD Abhishek Ganguly and one of Bollywood’s renowned faces and…
4 major foreign brands likely to enter India
Today, India stands as one of the larger contributors to global economy. Government has always been consistent in supporting market development be it…
  • By - Sahil
  • / 5 MIN READ
Puma, Adidas seeks govt. approval to maneuver online portals
In a bid to foray into country’s most preferred retail formats i.e. eCommerce, international sportswear retailers Puma and Adidas are now looking to…
WBCP's Superman soars with PUMA
Warner Bros. Consumer Products has partnered with Puma to introduce a children’s footwear and apparel collection inspired by DC Entertainment’s…
PUMA rolls out Sesame Street collection
In a licensing agreement mediated by CPLG, PUMA has joined hands with Sesame Workshop to launch a kid’s collection of Sesame Street footwear and…
Puma joins forces with RiRi for clothing line
Together with Puma, Singer Rihanna has launched her fashion range at New York Fashion Week. The range also marks the first collection by the singer…
Wooplr employs stalwarts to spearhead fashion commerce
One of India’s largest social commerce and fashion discovery app, Wooplr announced the appointment of fashion industry stalwarts Rajiv Mehta, CEO…
Footwear Trends Help Brands Put Their Best Foot Forward
Certain regions including but not limited to North America, Europe and Asia- Pacific house some of the celebrated fashion hubs in the world. Hence,…