Influencers, AI & Messaging Platforms Redefine E-Commerce in Tier II & III Markets
Quick Commerce (Q-Commerce) has emerged as a pivotal force in India’s retail landscape. While grocery and personal care products dominate this space…
Boom in Startup Investments: 44 pc of Investors Targeting Growth in Tier II & III Cities
A compelling trend in the investment landscape - 44 percent of investors actively supporting startups within Tier II and III cities. This underscores…
Tier II Cities Fast Emerging as Growth Frontier Retail Sector
Tier II cities would continue to play a vital role in the country’s growth story, as these cities are poised to be the new growth vectors in India in…
Smart Strategies for Brands to Penetrate Tier-II and III Markets
E-commerce and social commerce ecosystems are getting impetus due to the enhanced demand from the markets beyond metro cities. With the rapidly…
Explore Upcoming Events And New Age Agendas
  • Startup Awards 2025
    27 Feb 2025, Hotel Sheraton Grand, Bengaluru

    Poised to be India's hottest start-up carnival, Startup 2025 is conceived as the microcosm of elements that promote the startup zeal. Here, one can find inspiration, indulge in competition amongst peers, and get recognition for their efforts.

  • IDEA Awards
    28 February 2025, Hotel Sheraton Grand, Bengaluru
    Welcome to the IDEA Awards - a spectacular celebration of the brilliant minds and organizations all across India that are making digital magic happen! We're here to honor the game-changers who are turning digital tech into real-world benefits and opportunities for everyone.
  • Tech & Innovation Summit 2025
    27-28 February 2025, Hotel Sheraton Grand, Bengaluru

    Driving Digital India: Innovations and Strategies for a Technologically Advanced Future. India's Roadmap to the Semiconductor Manufacturing Hub. How the digital transformation wave is driving the demand for high-performance data centres.

  • W3 Summit
    27-28 February 2025 , Hotel Sheraton Grand, Bengaluru

    There is a new web/internet which is radically changing how we invest, interact, live and work. Besides upending the way people manage their finances, Web 3.0 is also stimulating brands and entrepreneurs to innovate for both the physical and virtual worlds.

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How E-commerce and D2C Transactions Surged Upto 82 pc Between 2020 and 2021 in Tier-II Cities
Given the strong internet penetration across Bharat, Tier I and Tier II are seeing a major demand for e-commerce. The Tier I cities have dominated…
Tier 2 and 3 Markets as the New Frontiers of Fashion E-Commerce
Today, the fashion industry in India is witnessing exceptional growth due to factors such as suitable demographics, the emergence of new players,…
How to make tier II cities retail ready for the future?
Moving past tier I cities, the future of retail sector is said to be shining bright in the corners of tier II and tier III cities. In an interesting…