India’s Next Unicorns Are Scaling Through These Six Market Levers
India’s startup landscape is rapidly maturing, moving beyond the early hustle of product-market fit to embrace structured, strategic growth. A recent…
Influencers, AI & Messaging Platforms Redefine E-Commerce in Tier II & III Markets
Quick Commerce (Q-Commerce) has emerged as a pivotal force in India’s retail landscape. While grocery and personal care products dominate this space…
Boom in Startup Investments: 44 pc of Investors Targeting Growth in Tier II & III Cities
A compelling trend in the investment landscape - 44 percent of investors actively supporting startups within Tier II and III cities. This underscores…
Tier II Cities Fast Emerging as Growth Frontier Retail Sector
Tier II cities would continue to play a vital role in the country’s growth story, as these cities are poised to be the new growth vectors in India in…
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Smart Strategies for Brands to Penetrate Tier-II and III Markets
E-commerce and social commerce ecosystems are getting impetus due to the enhanced demand from the markets beyond metro cities. With the rapidly…
How E-commerce and D2C Transactions Surged Upto 82 pc Between 2020 and 2021 in Tier-II Cities
Given the strong internet penetration across Bharat, Tier I and Tier II are seeing a major demand for e-commerce. The Tier I cities have dominated…
Tier 2 and 3 Markets as the New Frontiers of Fashion E-Commerce
Today, the fashion industry in India is witnessing exceptional growth due to factors such as suitable demographics, the emergence of new players,…
How to make tier II cities retail ready for the future?
Moving past tier I cities, the future of retail sector is said to be shining bright in the corners of tier II and tier III cities. In an interesting…