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Showing 1 - 15 Articles out of 137

How brands are experimenting with newer ways to customer loyalty?

According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.

BY Guest author  |  Aug 27, 2018  |  comments ( 0 )  | 

How GCPL is tracking the impact of trade promotions to optimize better ROI?

GCPL chose Oracle Demantra Predictive Trade Planning solution which provides the business insights based on data analytics.

BY Shipra Srivastava  |  Aug 21, 2018  |  comments ( 0 )  | 

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

Google, Amazon and Jio are India's Most Influential Brands: Ipsos

Leading research agency Ipsos has compiled the data of top 20 influential brands of India.

BY Shipra Srivastava  |  Aug 02, 2018  |  comments ( 0 )  | 

Myntra Partners with WebEngage to Power Their User Engagement Strategy

This partnership will provide Myntra with the technological firepower required to enhance their on-site user engagement, create highly-personalized brand experiences at scale and bolster their user retention strategy.

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

Trends which are shaping the shopping malls in Digital era

This article is regarding how the shopping malls are using digital technology to innovate their services and infrastructure to enhance customer experience.

BY Guest author  |  Jul 11, 2018  |  comments ( 0 )  | 

Consumer trust recuperates in 2018

A recent TRA Research says, between 2016 and 2017, the demonetization year, the consumer trust plummeted 19%.

BY Sharmila Das  |  Jun 27, 2018  |  comments ( 0 )  | 

How to increase the efficiency of a retail store?

Physical stores are here forever. However, with changing times digital enablement is very important to increase the efficiency of the store

BY Shipra Srivastava  |  Jun 12, 2018  |  comments ( 0 )  | 

How digital transformation helps the Modern Retail Business?

Digital transformation is not simply about technology. It requires business leaders to re-envision existing business models and embrace a different way of bringing together people.

BY Guest author  |  Jun 08, 2018  |  comments ( 0 )  | 

How upcoming businesses are facilitating timely delivery of products?

The logistics sector is booming and touted to be worth $307 billion by 2020.

BY Guest author  |  Jun 06, 2018  |  comments ( 0 )  | 

Top 5 retail visual merchandising strategies from the industry stalwarts

The compound annual growth rate (CAGR) of the Indian retail industry clearly depicts an overwhelming growth of 10% every year. If every piece falls in the right place then India will surpass the capabilities of China by the end of 2025.

BY Madhushree Chowdhary  |  Jun 01, 2018  |  comments ( 0 )  | 

How Baba Ramdev's Patanjali is all set to challenge Jio and Whatsapp?

Baba Ramdev has blown his trumpet into the Indian telecom sector by launching Patanjali sim and social messaging application Kimbho.

BY Shipra Srivastava  |  May 31, 2018  |  comments ( 0 )  | 

OnePlus to launch five more experience centers in India

The encouraging consumer response at Bengaluru experience center has compelled the brand to venture into other cities to offer similar consumer experience.

BY Sunil Pol  |  May 29, 2018  |  comments ( 0 )  | 

What machine learning can bring to the e-commerce sector

Machine learning can effortlessly quantify buying behavior over and over again, each time digging deeper into trends. In nutshell, it is a powerful tool to recommend what your customers didn't know they wanted.

BY Guest author  |  May 29, 2018  |  comments ( 0 )  | 

Top 6 Tips To Build A Fashion Brand In A Competitive Market

Branding is all about establishing and promoting a product in a competitive market.

BY Madhushree Chowdhary  |  May 11, 2018  |  comments ( 0 )  |