Showing 1 - 15 Articles out of 138
Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.
According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.
GCPL chose Oracle Demantra Predictive Trade Planning solution which provides the business insights based on data analytics.
Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like
Leading research agency Ipsos has compiled the data of top 20 influential brands of India.
This partnership will provide Myntra with the technological firepower required to enhance their on-site user engagement, create highly-personalized brand experiences at scale and bolster their user retention strategy.
This article is regarding how the shopping malls are using digital technology to innovate their services and infrastructure to enhance customer experience.
Digital transformation is not simply about technology. It requires business leaders to re-envision existing business models and embrace a different way of bringing together people.
The logistics sector is booming and touted to be worth $307 billion by 2020.
The compound annual growth rate (CAGR) of the Indian retail industry clearly depicts an overwhelming growth of 10% every year. If every piece falls in the right place then India will surpass the capabilities of China by the end of 2025.
Baba Ramdev has blown his trumpet into the Indian telecom sector by launching Patanjali sim and social messaging application Kimbho.
The encouraging consumer response at Bengaluru experience center has compelled the brand to venture into other cities to offer similar consumer experience.
Machine learning can effortlessly quantify buying behavior over and over again, each time digging deeper into trends. In nutshell, it is a powerful tool to recommend what your customers didn't know they wanted.