{CTO Special} (Duroflex) Personalization: A Key Element
{CTO Special} (Duroflex) Personalization: A Key Element

Rustagi said that there are many ways in which technology is an enabler for the retail industry. For instance, omnichannel capabilities can expand the boundaries of retail and bring endless aisles. CRM-enabled sales can bring a lot of insights into consumer behavior and conversion. Assortment planning tools can place the right product at the right store at right time. Planograming tools can arrange the space and visual merchandising in the most effective manner.

“Analytics can through a lot of insights into consumer, lost sales, trends, and other business parameters. Footfall tracker can analyze and through exceptional insights into in-store consumer behaviors, footfall patterns, etc,” he stated. 

Better Customer Engagement

Duroflex uses technology to get deeper insights into consumer behavior, based on which it can offer a personalized experience to the customers. It also uses it to track footfall at its brand experience centers, which helps it record accurate data and measure the efficiency of its footfall-driving campaigns.

“I believe AI/ML, AR/VR, blockchain, and cashier-less checkout are some of the technologies that should be introduced in India to revolutionize the retail sector,” Rustagi added.

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