{Super SCM Makers} Madame: Warehouse Automation to Increase Productivity
{Super SCM Makers} Madame: Warehouse Automation to Increase Productivity

As a pioneer in adapting automation in supply chain management in fashion, Sunil K. Sharma, AVP – Sales & Planning, Madame believes that technology will continue to play a crucial role in the evolution of supply chain management. In fact, Madame introduced fully automated warehousing way back in 2015. “However, we recognize that the systems need to be consistently upgraded in order to maintain high demand and supply. Therefore, we are constantly evolving and upgrading our systems. We have also partnered with the latest technology service providers to keep our systems up to date,” he mentioned.

Issues in SCM

Sharma asserted that the main challenge in supply chain management was to maintain delivery turnaround time, tracking of shipments, and B2C supplies. Madame was working on a system that could connect this data to ERP directly. This would help in improving its operational efficiency by eliminating the need for manual intervention.

“Our ERP system will enable us to track the entire supply chain process in real-time and help us identify any bottlenecks in the process, enabling us to take proactive steps to resolve them,” he said.

“Furthermore, auto replenishment of inventory and real-time tracking of stock has become critical for maintaining high levels of customer satisfaction. Also, implementing omnichannel strategies to deliver products to customers through various channels is the new norm in the fashion retail industry,” Sharma added.

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