Shipra Srivastava
Bangalore-based, Nandu's is a meat brand with close to 50 stores across Bengaluru. It is currently the only hyperlocal, omnichannel retail brand in Karnataka. Unlike the popular notion that offline sales will be replaced with online consumption given the current scenario, Nandu's has seen exponential growth and foot-fall for its stores in the month of May and June. The trend will only have greater momentum, as per the company officials.In an exclusive conversation with Narendra Pasuparthy, CEO, Nandu's talks how poultry market is shaping up in the post COVID world.
Covid-19 lockdown has forced many small and medium kirana retailers to go online? What is your strategy for kirana digitisation?
E-commerce and digital adoption were already growing but with the need for social distancing and lockdown accelerating the traffic towards online has led to an increase in online shopping spends. To stay abreast of the customer demands and ensure business continuity, it important for companies to adopt multiple channels of retailing including digital and physical approach.
With a presence in over 34 cities, with over 200 points of sales, Ethnicity is a homegrown fashion brand. In an exclusive conversation Ameet Panchal, CEO, Ethnicity talks about the post covid strategy of the company.
How do you see the exit of Chinese fashion players like Romwe, Shein amongst others. Do you think it is an opportunity for Indian companies to fill the gap of affordable online shopping platform?
Luxury Ride is a multi-brand pre-owned luxury cars firm founded by Sumit Garg, Dhianu Das(a serial angel investor), Vikram Pannu and Vishal Pannu. Started in 2015, the company has set high benchmarks for its competitors and have given the entire industry a new normal and started with 3S services in mega showrooms. Recently announced to have Bollywood Pop-Star Sukhbir Singh as Brand Ambassdor. It has sold 1200+ luxury cars and serviced over 10,000 cars, since inception.
Known for bringing fresh fashion off London runways, KOOVS.com has been known for their technology forward approach. Be it for their easy user interface on both the website and mobile application or their customer engagement strategies across platforms including campaigns like #StayHomeWithKOOVS and #KOOVSXYOU.
From safety measures been undertaken owing to the covid-19 pandemic to how to keep oneself engaged and fashion forward during these times, KOOVS has been engaging with their customers with the help of technology. Turner shares more light on same..
StyleDotMe's AR platform mirrAR allows shoppers to try jewellery on digital platforms of client brands without actually having to wear the pieces. Their innovative AR tech works automatically on the digitalized version of jewellery on real-time. It is being used by leading retailers like Tanishq, Amrapali, PC Jewellers, and Kalyan Jewellers etc.
Azzaria is a lingerie brand which has recently introduced in the Indian market. The brand aims to target customers across the nation, diversifying our range as we keep encompassing fresh trends and requirements while continuing the journey. In an exclusive conversation with Aariz Nizam Ansari, Founder of the brand talks about growth strategy.
Coronavirus has weakened consumer sentiments; therefore, there is a surge in value shopping. What kind of shopping trends you have observed since unlock1.0?