Our Dhoom 3 merchandise was sold within three days

Actor Danish Pandor, who walked at the London showcase, features in the campaign, reflecting the collection's emphasis on individuality and exploration.

The ready-to-wear collection features chore jackets, vintage-washed denim shackets and soft overshirts.

The collection also features products from Third Rush Desserts, the company's recently launched dessert-focused brand.

The limited-edition packs showcase six cultural elements: Sindoor Khela, Dhaak, Pushpanjali, Shankho, Kola Bou and Dhunuchi.