From star athletes teaming up with global brands to sports gear companies investing in Indian sports franchises, the playing field is no longer limited to the pitch or court—it extends into fashion, technology, and lifestyle.
From high street labels to luxury maisons, collaborations these days are more dynamic and inclusive than ever, spotlighting diversity while expanding the creative boundaries of fashion
video games have become the ultimate stage for cultural crossovers, where pixels meet pop culture and digital worlds blend seamlessly with real life.
Over the past decade, the Indian footwear industry has experienced significant expansion, with projections estimating its value to hit $15.5 billion by 2026.
The global sneaker market has been booming, with a total revenue of approximately $72.7 billion in 2022. Projections suggest this figure will surpass $100 billion by 2026, showcasing the immense potential and growth of the industry.
Sports licensing has become one of the fastest growing sectors of the licensing business worldwide. During the recently concluded third season of IPL, sports licensing was at an all time high. IPL has...
The domestic fashion-related licensing industry has grown aggressively over the past years to reach nearly $ 300 million (nearly Rs 1800 crore) in annual sales and that’s largely due to strong deman...
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