Adidas

The global sneaker market has been booming, with a total revenue of approximately $72.7 billion in 2022. Projections suggest this figure will surpass $100 billion by 2026, showcasing the immense potential and growth of the industry.

Sports licensing has become one of the fastest growing sectors of the licensing business worldwide. During the recently concluded third season of IPL, sports licensing was at an all time high. IPL has...

The domestic fashion-related licensing industry has grown aggressively over the past years to reach nearly $ 300 million (nearly Rs 1800 crore) in annual sales and that’s largely due to strong deman...