Is Baahubali India's take on movie licensing?
It was during Brand licensing Show 2015, that Martin Brochestin,SVP Industry Relations and Information, LIMA Worldwide spoke about Star Wars being a ‘phenomenon’ in Indian licensi...
  • By - gargi
  • / 5 MIN READ
This is why brands should tap Gen Y through licensing
Pegged at INR 4500 crore, the merchandise market of India shown a double-digit growth rate. And a majority of growth is driven by the youth merchandise range that is the where the money lie for retail...
  • By - gargi
  • / 6 MIN READ
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