The Boldest Brand Collaborations Redefining Entertainment
Discovery have reshaped how we experience storytelling — and the reason is simple yet powerful: collaboration. 
Toy Story 2025: Why Global Licenses Are the Secret Behind India’s Fast-Growing Toy Market!
According to a recent report, the Indian toy market is projected to grow at a compound annual growth rate (CAGR) of 12.10 percent from 2025 to 2031.
Barbie’s Kick
Anita Dongre Dresses Barbie for Diwali: Mattel’s Latest Limited-Edition Doll is Here
Collaborating with none other than world-renowned Indian designer Anita Dongre, Mattel’s newest creation is about to make waves in both the toy and fashion world!
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A hush-hush affair of Bonjour Socks with Hush Puppies
Bonjour has collaborated with Hush Puppies shoes in India. They will be taking care of Hush Puppies new product category – SOCKS. Bonjour will be responsible for product manufacturing, Marketing, an...
  • By - gargi
  • / 3 MIN READ
Why this is right time for Mattel to form merger?
Hasbro & Mattel have been engaged in an on and off relationship to create a merger that could possibly be one of the largest in toy industry so far.As per reports by Bloomberg, talks between the...
  • By - gargi
  • / 4 MIN READ
Why brand Licensing spells constructive outlook for Bonjour?
The popular socks brand Bonjour, which has been the official licensee for Asia’s top property Doraemon along with Barbie, Hello Kitty and Ben 10 has been gearing up for bigger business through licen...
‘Kidding’ is Serious Business
Learn while you play seems to be the growth mantra of the toy licensing industry which is attempting to aggressively expand this category. And, on offer include video-based stories and fables, toys re...